The domestic fashion week Mercedes-Benz Fashion Week Russia has started. By all accounts, the most anticipated show of the first day was the appearance of Bella Potemkina, who is famous for her popularity among celebrities and society ladies. Unfortunately, this year the fashion show interested the audience more in the spectacular show than in the demonstration of clothes. The popular TV presenter, model, actress, and now singer, Olga Buzova, was chosen as the headliner of this grand event. The show turned into a real one-man show, starting with a “hit parade of thoughts” and ending with a whole mix of the singer’s golden tracks.
To be honest, I have always been sure that mass and elite art should not intersect. And Olga Buzova is precisely mass art, which high fashion has never been. There is no deep meaning in her tracks, no complex rhymes, this is real pop from the 90s. Clear and familiar to everyone. And I don’t want to say that Olga Buzova’s music is bad. Not at all. Many people reproach her for the soundtrack, but don’t we know that the majority Russian stars they sing to a soundtrack and in this it is no better or worse than others. It is confusing that Bella Potemkina also does not want to add depth to her products, breathe life into them and give them character. In such cases, I get the impression that the artist is needed here only to pull the blanket over himself and distract the audience from a not very successful collection.
In fact, as in any business, Bella Potemkina’s show has its pros and cons. All the images turned out to be quite bright, concert and evening, perhaps in honor of the approaching Halloween. Several exits actually turned out to be luxurious. I'm talking about two 80s inspired trench coats with red accents that are in line with the latest fashion trends. The designer paid special attention to the trend for floral prints – the image of roses on a black background became another constant of the collection.
Perhaps Bella Potemkina was inspired by the concerts of Olga Buzova or the whole show business in general. Perhaps she wanted to add more holidays and parties to our routine. But I would like such a wonderful designer to show her fans something other than golden tinsel.
Olga Buzova became a star new collection BellaPotemkina
Designer Bella Potemkina presented the spring-summer 2018 collection. The main star of the show was popular singer, TV presenter and self-made girl Olga Buzova. She not only walked the catwalk in luxurious evening dresses from the brand, but also put on a real show to her songs “Hit Parade” and “Halves Are Few.”
According to Bella Potemkina, it is Buzova’s stage image, her ability to shine with a dazzling smile in any situation, cope with difficulties with her head held high and her colossal sense of purpose that perfectly reflect the attitude of the brand’s heroine. " I admire Olya- says the designer. – We have been communicating for many years, and I understand that she is absolutely 100 percent “my” person. I wouldn’t be afraid to call this collection the now fashionable word feature, because many of the images appeared under the impression of Olya’s successes. Good luck to a confident and ambitious girl who knows exactly what she wants and how to achieve it».
Longtime fans of the brand came to congratulate Bella Potemkina on the release of the new collection: Anna Khilkevich, Aiza Anokhina, Alena Vodonaeva, Natalia Lesnikovskaya, Adelina Sotnikova, as well as Olga Buzova’s sister Anna and her good friends Maria Pogrebnyak and Yana Akru. However, Bella Potemkina decided to place the main emphasis this season not on celebrity guests, but on the heroes of the Internet - the most popular Instagram and Youtube bloggers. Maryana Ro, Nika Viper and Sasha Klyovaya took to the podium, and places in the front row were taken by Katya Zhuzha, Assol 13, Polina Grenz, the duet HalBer (Sergey Khalus and Vlad Berenich), Daniil Komkov, Kirill Cherkasov, Sergey Romanovich, Igor Sinyak, Vladimir Gazin and many others.
Olga Buzova's enchanting appearance in a translucent dress with sequins caused a real stir, and the final fashion show in a spectacular red outfit was the perfect completion of a bright collection. It is worth noting that Olga, despite a cold and high temperature, gave 100 percent, which once again confirmed her professionalism and ability to devote herself entirely to her work.
ABOUT THE COLLECTION
This time, the designer’s entire attention is focused on the bright appearances of famous divas on the Red Carpet. “Girls like stars” is now not only a romantic image from the song, but also a real embodiment of the heroine of the Bella Potemkina brand for the coming season.
Time dictates its own rules. And today it is not customary to be content with little. Thanks to the Internet and social networks, world boundaries are erased. You can make a name for yourself in any corner of the planet with just passion, tenacity, creativity and a little talent. The price includes scale! If you conquer cinema, then only in Hollywood, if you shine on the Carpet, then certainly in Cannes, if you sing, then so that you are heard on both sides of the Atlantic. It is important to stand out, it is important to be noticeable!
Deliberate stardom is present in the collection not only conceptually, but also literally. The designer boldly decorates sleeves of dresses, shoulders of jackets, skirts, tops, and accessories with star prints. The collection contains many references to the disco style and aesthetics of the 80s: hence the abundance of sequins, vinyl and glossy textures, the mirror shine of silver and gold shades. Paparazzi should spot a real star from afar!
For models in casual style Bright decorative elements are also characteristic - be it a rhinestone belt, shiny fittings with a brand logo or a shimmering jacket lapel combined with noble suiting fabric or elegant velvet. The designer again turns to the theme of asymmetry: a transformable dress, for example, now has not only an uneven length and one sleeve, but also combines vinyl, organza, flowing silk and multi-textured mesh. What you need to become the star of all gossip columns!
The new Bella Potemkina collection features oversized jackets with wide shoulders, high-waisted trousers and shorts, branded trouser stripes, and intricately cut sleeves. The logo - a silhouette of a female profile - is combined with geometric elements and straight stripes of different thicknesses. The main colors of the season are black, gold and red - emphasizing boldness, individuality and luxury. The theme of sporty chic still resonates loudly in every look!
The heroine of the new Bella Potemkina collection is an extraordinary person, she knows how to surprise and delight. This active girl loves to be in the center of events, keep abreast of all fashion trends and stay one step ahead of fashion. She is the trend: she attends iconic events, loves to have fun with friends, travel and be the heroine of street-style chronicles. At the same time, she manages to do a lot - including studying, engaging in self-development, building a successful career and even being a lady boss!
The new Bella Potemkina collection is traditionally seasonal, but this time the designer decided to turn to the “see now – buy now” concept: some images will go on sale immediately after the show. “Time is too fast, and fashion is fleeting,” emphasizes Bella Potemkina. - Today's fashionistas prefer to receive exclusives from the catwalk here and now! Why not give them this opportunity?
“It was a great show, I’m still overwhelmed with emotions! Bella Potemkina’s collection, as always, is at its best! I get goosebumps when I watch the video of the fantastic show that I was lucky enough to open today! Bellochka, I adore your outfits and I’m already dreaming of trying on absolutely everything from new collection! It’s incredible! And thanks to everyone who came today. I saw and heard you all,”- Olga shared her emotions.
She not only performed several songs that accompanied the fashion show, but she also walked down the catwalk in another naked dress. She opened the show with her new hit “You Didn’t Get on the Hit Parade of My Thoughts,” and ended with a live performance of the main hit, “To the Sound of Kisses.” The entire show also took place to a mix of Buzova’s songs.
Olga's appearance on the catwalk as a model was another surprise for the audience. And when photos and videos from the show went online, Internet users were not slow, as usual, to discuss Buzova. The biggest doubts were raised by the fact that she sang live, and the fact that Olga was the obvious star of the show surprised and amused many, but many unexpectedly liked her.
“Buzova graced the show! Red is very cool for her! And transparent ones too!”
"The outfits are wonderful! But why is Buzova there??? Ruined the impression"
“Olya somehow didn’t bother me to look at the models. For the first time in the entire history of watching shows, I like everything. And even Buzova.”
“Everything is fine, but Olya, don’t make such vulgar gestures like squatting.”
But there were no complaints about Olga as a model - fans believe that her parameters fully allow her to appear on the catwalk.
“Of course, the collection is gorgeous! But Olga created a huge sensation! All the men are sitting with their mouths open, and it’s clearly not because of the dress.”
“It seems to me that it was Buzova who created a sensation and attracted attention to this show, put on a real show, no matter how anyone treated her, that’s a fact.”
"What a figure. And what legs... All the dresses that Olga is wearing are sewn as if for her. And only she could present them like that! Olga knows how!!!"
By the way, people noted that all the attention of the hall was focused on Olga, and no one paid attention to the collection itself, so they turned to Bella Potemkina with a reproach - why did she invite Buzova:
“Bella! You ruined everything by inviting Buzova! She turned all the attention to herself, as if it was her performance, and your event was like that.. All your outfits were “on the sidelines”. It’s a shame..”
“Olga here clearly distracted from the girls of the models who were demonstrating the outfits. It is clear that everyone’s attention is on her as a freak of this beautiful show.”
“It feels like there was an Olga Buzova show”
“No one even looks at the collection... who even came up with this, why???? attention is not to the clothes, but to Buzova.”
Others considered this a very smart move, because Olga Buzova is one of the most popular personalities in show business today.