Mary Kay Company: client or consultant? Mary kay network marketing

30.01.2022

Today there are not many women who have not at least heard about the Mary Kay company. Some people adore its products and have become regular customers; others have built a business for themselves in Mary Kay, having already , and someone is still cautious, does not trust, and even rejects wonderful cosmetics. And there is no smoke without fire: apparently there are reasons for this... or maybe it’s gossip... or black PR, low-quality criticism?.. Let’s try to figure it out, let’s start with how it all began:

The name of the company comes from the name its founders: Mary Kay Ash, which opened a small cosmetics store in Dallas in 1963. The principle of work from the very beginning was in the “heart to heart” format, which is the basis of network marketing. However, it was only thanks to the personal philosophy of Mary Kay Ash that the company grew at a rapid pace, so much so that in 2011 it broke through to 6th place in the world among large network companies in sales: net profit amounted to approx. 3 billion dollars.

The peculiarity and policy of the company is that "beauty consultants" Only women can become, since Mary Kay Ash's philosophy is designed to improve the lives of women, helping them achieve career success while maintaining the ability to fully engage with their families.

On the one hand, the Mary Kay company organizes special schools, master classes, training seminars, and motivating holidays to improve the professionalism and personal growth of its consultants. On the other hand, it is developing a system of gifts, bonuses, and incentives to increase the motivation, self-esteem, and self-esteem of independent consultants. For every step of the work done, the Mary Kay company rewards first with small ones, and as you climb the career ladder with increasingly large gifts, starting with a handbag, a company suit, then precious jewelry, trips to exotic countries, and, finally, a car.

Thus, the Mary Kay company took a leading position, and it also became the first company on the New York Stock Exchange headed by a woman - Mary Kay Ash. When successful male businessmen around them expressed doubts about the development of the company, Mary Kay Ash liked to repeat:

So The bumblebee has become the symbol of Mary Kay, and is now one of the gifts for women who have achieved career success.

However, today it is not so easy for novice consultants to succeed, despite the company’s classic marketing plan. At Mary Kay you have the opportunity to climb the following steps:

As you grow within Mary Kay, you receive increasing compensation on turnover - up to 13%. However, you don’t get it right away: you need to rise to the level of chief organizer to get the first 4% of the profit from the turnover of your structure. Business group leader candidate– already receives 8% remuneration for his work, and, starting from business group leader, you have the right to claim 12% or more of the profit from your structure.

You also have the opportunity to receive 40% of the profit from retail sales, especially since the Mary Kay company is more focused on the direct sales method, and their training system is completely tailored to this important skill - the ability to sell. This has both an advantage (a decent turnover of $3 billion) and a disadvantage, because network marketing is not only about sales, it is about constant personal growth. I don’t want to say that it is absent in the Mary Kay company, but still, this company focuses on trade turnover, and not on building a network and its management, which is actually real network marketing.

Another significant disadvantage of the Mary Kay company is its age. The most optimal entry into the company is considered from 3 to 7 years. If you entered in middle age - from 10 to 20 years old, you still have a chance to succeed in business. But when you have a veteran company in front of you, which is more than 20 years old, and consultants are already lurking around every corner, you are unlikely to achieve level of "National Leader"“With such competition, unless you move to another country where celana still reigns.

As for the company’s products, two main lines should be noted: This is a cosmetic series for face and body skin care, as well as decorative cosmetics. To be honest, I personally am very delighted with decorative cosmetics, and I am a regular Mary Kay customer. Indeed, the price justifies the quality, which, in my opinion, is at a fairly high level. But here is a series for face and body skin care: what is not a product is a complete disappointment. If you compare the quality of other cosmetic MLM companies, such as , , Tian Di, then Mary Kay loses significantly.

There are rumors that their cosmetics contain animal hormones, which causes the skin to become accustomed to cosmetics. And although officially in America, and in other countries, it is prohibited to use hormones, nevertheless, the Mary Kay company has such a reputation, which is why people are afraid to use their cosmetics.

However, many of those who still risk using a cosmetic series most often remain dissatisfied due to various side effects: skin irritation, redness, allergies. In my case, nothing like this happened: I just had something to compare with, so I am happy to remain a consumer of decorative cosmetics, and with the same pleasure I refuse a series of face and hand skin care.

Thank you for your attention!

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The Mary Kay network company or Mary Kay (in honor of the founder Mary Kay Ash) is one of the most popular direct sales companies in Russia and the world. Founded in 1963 in the USA, Texas. The company's turnover in 2015 exceeded $2.9 billion, and the number of distributors, or as they are called in Mary Kay, Independent Beauty Consultants, amounted to 2.4 million people, with about 500 thousand in Russia alone. As of 2016, Mary Kay operates in 35 countries, and in most of them it is a member of the direct sales association, including Russia as Mary Kay CJSC.

Mary Kay Products

On the official Mary Kay website at http://www.marykay.ru/ you can find almost all the necessary information about the company’s products. Including the Mary Kay catalog, prices, and even composition. Although it is presented in the form of “Main Ingredients” and it may well “miss” harmful components. You can also buy products online on the official Mary Kay website, although the transaction is completed not through the company itself, but through one of the Independent Beauty Consultants you are looking for in your city.

Reviews of Mary Kay products can be easily found on distributors' websites and forums. As usual with cosmetics, some people like it and some don't. Some people think it’s too expensive, while others think it’s the opposite. Moreover, since the Mary Kay company is one of the most popular in Russia, there are as many negative reviews about its products as there are positive ones. Therefore, as in the case of Amway, it is better to try Mary Kay products for yourself. True, unlike Avon, Mary Kay cosmetics are from a more expensive category and are comparable in price to. Therefore, now during the crisis, you don’t experiment much.

Mary Kay cosmetics on the website website

By the way, more or less average opinions and independent reviews about Mary Kay cosmetics can be found on this site. There's even some kind of rating there.

Mary Kay Marketing Plan

On the official Mary Kay website, in the “Becoming a Consultant” section, you can find the following: “The first step to starting your own Mary Kay® business is purchasing a Starter Kit. Mary Kay® Starter Kit contains:

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Lack of taste

The first thing I began to notice about my friend was that she had lost her “sense of taste” (they say “no taste,” and primarily in makeup and wardrobe). Having gone through all kinds of makeup training, every morning she applies 100 percent “paint” on herself, completely seeing “what suits her” (in the sense of “befitting her face”). The main thing is that it corresponds to the “makeup trends of this season” and the rules for applying makeup: for example, eye shadow, at least three shades. And the presence of a warehouse of cosmetics of various colors and shades at home (worth $6,000) tempts you to try everything for yourself.

On a personal note: I personally (I’m 40 years old) see that as you age you need to wear as little makeup as possible so as not to emphasize wrinkles, especially in the eye area.

Bad taste in clothes. This is especially true for corporate colors, which change every season. For example, this season the company announces the corporate color “raspberry” (the colors are always bright), the fabric is also dictated by the company, the models may differ slightly, but must be chosen from those offered. Each adherent must buy fabric from the company and sew it (himself or to order), of course, all at his own expense. And so every year (or season - I didn’t go deeper).

Crazy network house: trainings and seminars to “improve” moral and spiritual degradation

At the very beginning of her career, a friend invited me to a presentation. Women, about 20 people, gathered in the cafe hall (rented with the money of the invitees). At the beginning, everything was as usual: applause, introduction of newcomers, sincere joy for them, instructions that “you will succeed.”

Then they announced a new product - a new lipstick (or a new shade of lipstick - I don’t remember). We took out a tube. All participants had to apply lipstick to their lips. After that, every woman had to stand up and say how she felt after applying this lipstick? One by one, women stood up and uttered utter nonsense about extraordinary freshness, deep hydration, etc. And since there are 20 of them, it is not convenient to repeat yourself, but your imagination is not limited.

On a personal note: I personally can only say one thing about lipstick: either it “suits” me or it doesn’t.

We are sitting with a friend in a cafe. She shares with me. I attended a seminar (I don’t remember the name, it had to do with a woman, her success, health, tone). Just imagine, she says, it turns out that for a woman to be healthy, she needs to have at least three men (roughly speaking, three biological materials). Then she will be healthy both physically and psychologically, and therefore successful.

From myself: I thought: she was a normal woman, wife, mother. Now she believed that she was not living correctly (before this would not have occurred to her, but now she thought about it). The problem is that you need to find two more men somewhere, healthy, and probably to be liked.

After another seminar (about the same topic).

A friend tells me: you know, it turns out that during intimacy a man likes a woman to tell him “dirty words” about “this.” “I checked it with my husband,” she says, and it works. That's how I got wound up. And, he continues, at first I was offended that they called me a “bitch” at “this.” And now that I understand everything, I’m not offended - this is normal. Yes, I'm a bitch.

Seminar (something about how to correctly understand people, their classifications and character traits).

A friend calls me and says: I attended such a cool seminar. In general, you understand, we are all gods! Do you know the gods from Greek mythology (Aphrodite, etc.)? So, you just need to determine the type of god you belong to, i.e. what you are. To do this, you need to understand the character of a person. There is a lot of information, I need to sort it all out. Now I want to understand about you and me - what kind of gods we are.

I ask: “how much money did you pay for this horoscope?” The friend was offended (for a while).

Stupidity

Relatively recently... My friend was pregnant with her second child. During pregnancy she was admitted to the hospital for 2 weeks. When leaving the hospital, she said: while she was in the ward, she sold cosmetics worth 5,000 rubles. This child is divine (points to his belly). Even in his mother’s belly, he knows how to do business for her.

All this happened to my friend (and continues to happen) under the “flag” of the Mary Kay network company.

I would like to note that my friend graduated from a pedagogical institute with honors and was a highly sought-after speech therapist-defectologist and, in my opinion, a sober and adequate person. What happened to her when she distributed all her manuals, techniques, materials to her colleagues and bought the first suitcase with Mary Kay cosmetics (a necessary condition) for 6,000 rubles? This remains a mystery to me.

Sofia Styazhkina