MAX by Maxim Goshko is a brand of designer clothing for people who are free in spirit and mind! Why are we different from others

Contemporary artist Max Goshko-Dankov is one of those who works in the space of a metropolis, reflecting and transforming the surrounding reality in his work.

In the project “Universe: Artist” Max Goshko-Dankov opens his creative world to everyone who is ready to look into it and see how the artist lives. The neighborhood of fantasy and reflection, creative search and ordinary life, a fusion of unique impressions, feelings, memories, plans, emotions is the artist’s universe, where his bright and memorable works are born.

Max Goshko-Dankov’s main materials are markers, felt-tip pens with a metallic sheen, glossy varnishes, and acrylic. Recognizable features of his works are: bright colors, intricate patterns and complex compositions of small, carefully crafted details. There is no unambiguous and only correct interpretation for his works: colors, patterns, figures give rise to individual images for every viewer. Max Goshko-Dankov gives freedom of interpretation, calling on the viewer to create works with him through dialogue and interaction.

The project features about 20 works by the artist, and the space is thought out and implemented in such a way as to involve him in his creative universe. The paintings and drawings in the first part of the exhibition are an immersion into the world of fantasy of their author. The second part is a lounge, similar to an artist’s apartment, where works are adjacent to familiar furniture and interior items. Here guests will be able to relax and watch a video created by Max Goshko-Dankov specifically for the exhibition at the Gilyarovsky Center.

A new clothing brand presented by SGMG bureau.

A few words from the creators:

We are a team. We create designer clothes, but first and foremost we create ideas. Ideas fill our collections. The collections are worn by our clients. Our clients have their own opinions on what we do and we trust them. The MAX by Maxim Goshko collections are based on the works of designer and artist Maxim Goshko-Dankov.

Philosophy MAX by Maxim Goshko


We are sure that there are no identical people in the world, each person is beautiful in his own way, looks at life in a special way and acts as his feelings dictate. We create for people who are free in spirit and mind, with an open outlook on the world, self-confident and ready to fight for their own opinion. We are not like others!

Biographical information: Maxim Goshko-Dankov


Maxim was born and raised in the city of Smolensk. In September 2007, he made his debut as an artist with a personal exhibition “Les Mots: Words” at the Dacha gallery in Zhukovka (Moscow). Participant of the 1st Moscow Biennale of Young Art MMOMA in 2008, in the same year he participated in Andrey Bartenev’s art project “OskolKino UFO”. Maxim is one of the top ten young Moscow designers according to MSK.Sobaka magazine (2008).

Why are we different from others?







Our collections are unique because we use designs made by hand and transferred to fabric using silk-screen printing techniques. We use exclusively high-quality materials when creating things under our name, which has won the trust of our fans. Each item by Maxim Goshko has a pronounced charisma. Each drawing by Maxim Goshko corresponds to a specific idea and has its own creation story. Take a closer look and a whole world of unbridled imagination, bright thoughts and unusual things will open up to you. Create your colorful world with us!

The faces of the MAX by Maxim Goshko promotional campaign were Artem Korolev (MTV Vijay) and Karina Paulkina (journalist).

On September 26, 2010, MAX by Maxim Goshko supports the Face to Face charity event. The Max by Maxim Goshko heart became the symbol of the promotion. (FaceGallery)


MAX by Maxim Goshko has already been written about: COLLEZIONI DONNA Magazine (September 2010), Time Out Magazine (September 13, 2010), WDay Internet Portal (September 2010).

Stories in drawings by Maxim Goshko

Wild Forest, 2010

The world of imaginary animals and plants; what is impossible to see with the naked eye is now visible... just look closely. Drawing with sexual overtones.

Columbus Square, 2010

One of the most famous squares in Manhattan, a kind of zero kilometer of New York, attracted attention not with the Columbus monument, but with clumsy matryoshka statues symbolizing spanish women in national costumes... find them in the picture.

Volcano or Deep-Eyed Forest, 2010

On March 21, 2010, Europe was shrouded in ash clouds, the reason for this was the awakening of a volcano near the Eyjafjallajökull glacier. This drawing is dedicated to him: clouds of smoke, the eye of a crater, immersed in the darkness of the city and endless chaos. Drawing with sexual overtones.



Hearts, 2010

According to one version, the heart symbol appeared in ancient Rome, according to another - much later, thanks to a pair of swans swimming towards each other against the backdrop of a bright red sunset. In any case, the heart symbolizes loyalty, devotion and dedication...

Man Eating Fish, 2010

In the alchemical tradition, fish is interpreted as a symbol of mystical rebirth, mystery and silence. Man eating fish opens new way his thoughts and desires, is reborn into a supernova. It was this drawing that became the logo of our brand...

Russian Flower, 2010

Russian Flower is a tribute to the traditions of Russian patterns. Before you is not just a drawing, but collective image: yellow chamomile inflorescences on clay pots and nesting dolls, greenery of endless fields, cornflower petals in a bouquet and Red roses, the main heroines of Russian romances...


In June, artist Max Goshko-Dankov will take his coloring wall around the world: he will visit Harbin, Luxembourg and Zagreb. The size of the art object is impressive - three by four meters, but the main feature is that the author painted it decorative painting only half, the rest needs to be completed by the audience. In essence, this is a collective performance where everyone contributes to the creation of the work. In 2016, large coloring walls first appeared on Kamergersky Lane, but they have been traveling around the world for about four years. Exactly this amount of time has passed since Max Goshko-Dankov quit doing PR and went into free swimming. We talked with the artist about the difficulties of a radical change of profession and the meaning of creativity.

Max Goshko-Dankov. Photo: personal archive

Start

I started drawing at the age of 12, I even graduated art school. But in my youth I was never seriously involved in art; it always went parallel to my main activity. I moved from Smolensk to Moscow in 2002. I entered the master's program at the journalism department, where I studied French and English, and now I know them perfectly. During his studies, he was engaged in political PR for some time and was an assistant to several Frenchmen. After studying, he became a PR specialist in the beauty fashion field and remained in it until he was 33 years old. And then it dawned on me that I no longer wanted to engage in either commerce or PR. I realized that all the time I was doing something that I didn’t feel like doing. I was enormously distorted, and I went nowhere. This was four years ago. I had 350 thousand rubles from my savings, but from this money I also had to pay for the mortgage (82 thousand rubles per month). My finances were quickly running out. I didn’t know anyone in the art world then, there was an ocean in front of me: swim wherever you want. I bet on the West, since in Russia there is no appreciative art market. And I was right.

Professional background as chief assistant

I wouldn’t be an artist if I didn’t have a commercial background. For example, I am not afraid to express myself and stand out, because there is a clear rule - water does not flow under a lying stone. To the artist in modern world you have to be super active to become at least noticeable. On this moment I only choose projects that I like. And before agreeing to a job, I say to myself: “Max, have you completely changed your life in order to do now everything that is being offered to you? No, you changed your life in order to do, first of all, what interests you, what you feel.” I work harder now than ever because I do it for myself.

Own handwriting

I’m not a media person yet, people won’t recognize me by my face, and I don’t need that. I'm very niche. I clearly understand why I do art – to express myself. I don't follow trends. I started making decorations because I wanted to and that’s it. Since childhood, I loved small drawings: first in black and white, then I started adding color. And I always tried to do something organic – this is when you don’t have an idea to draw something specific. I sit down to paint, I don’t know what colors I’ll use, I don’t know where will he go hand, how crooked the lines will be. I trust this organic story, and my hand always tells me what to do. In the same way – almost out of nowhere – I got the idea to make a coloring book. I needed her. I can’t explain why, I made it primarily for myself. But globally it should calm and pacify. Everyone chooses a color for it, decides whether to go beyond the lines or not, and every action is a frustration. And all because no one really knows himself, what he wants. My global goal is to help people think for five minutes about the questions: “Who am I? What I like?". We don’t hear ourselves in the eternal wheel: home, work, family, plus the endless negativity that rushes from all sides. When people look at my bright works, they take a break from problems, and at the same time understand themselves. No one has ever drawn on my city coloring books. curse words, vandalism is out of the question. The only time people wrote nasty things on my work was at the cultural forum in Manege!

No idols!

I have no problem with inspiration because I am very afraid of idolatry. I want to stew in myself and produce an individual product, without a top list of favorite artists and a selection best museums. I see a lot of opportunists who go to exhibitions, look at what’s trending and start doing everything according to this maze. This doesn’t work, you need to create trends yourself, create something that the world has not yet seen. When I started the project large coloring pages, it turned out that no one had done this before me, and I didn’t even know about it. I was the first male artist who created a book of artistic coloring books not only in Russia, but also in Europe. At least that's what the publisher said.

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HUAWEI announces cooperation with famous artist Max Goshko-Dankov. A prominent representative of the sphere of contemporary art, he works in the style of decorative and figurative painting with elements of pop art. Goshko-Dankov's works have been exhibited at many important venues, including the Moscow Biennale of Young Art at MMOMA. HUAWEI decided to combine high technology and modern Art, so the choice fell on the young artist, who had already managed to loudly make a name for himself.

Max Goshko-Dankov took part in the filming of an image video in support of the HUAWEI flagships - smartphones and, released in March of this year.

The gadgets, equipped with a triple professional Leica camera and a premium design - a sparkling rear panel with a color gradient - inspired a series of five drawings that will soon appear in all official pages HUAWEI on social networks. Max Goshko-Dankov, known for his large-scale art project - giant city painting walls in Moscow - as part of a collaboration with HUAWEI, transferred his skills to unique cases for the new flagships. Exclusive cases for HUAWEI P20 and HUAWEI P20 Pro smartphones will be presented in limited quantities- only 1,000 copies will go on sale especially for connoisseurs of contemporary art.

About the artist

Max Goshko-Dankov started his creative path in 2007. At that time, the artist experimented with photography and presented the exhibition Le Mots (“Words”) in Moscow, which was actively discussed in the media. Later, Goshko-Dankov repeatedly took part in international biennales of young artists at MMOMA.

In 2015, Max presented his first major solo exhibition called PERSO - it was a personal message contemporary artist art world and viewers. The exhibition featured Max's work from 2009 to 2015, reflecting his creative evolution. Six months later, PERSO was presented to art fans in the Middle East in Dubai during Art Dubai Week.

In addition to exhibition projects, Goshko-Dankov also worked on other formats. Thus, in 2016, his author’s coloring book “Cities of Dreams” was published, which became a bestseller within the first two weeks on Ozon.ru. Later there was a famous author’s art project with coloring walls, dedicated to the Moscow Cultural Forum in 2017. The project turned out to be so large-scale that it was presented as part of the Days of Moscow in Beijing.

Behind Lately Max’s new works were presented at exhibitions in Russia and abroad, and at the end of May the third personal exhibition “Universe: Artist” took place at the Gilyarovsky Center (a branch of the Museum of Moscow). The artist's works are in private collections and are also presented in the Museum of Moscow.