We know “Keep Calm and Carry On” as an internet meme that can be paraphrased a thousand times. different ways. In fact, the history of this expression goes back 75 years! Who and why first ordered to remain calm - read in the post.
The slogan was coined at a meeting of officials from the British Treasury and the Ministry of Information on June 27, 1939. It was planned that in the event of the outbreak of World War II, posters with this slogan would become part of the state “Propaganda in the Home Front.” A few days before the official start of the war, more than 2 million “Keep Calm and Carry On” posters were printed, but the design was never officially approved, so the circulation “went to waste.”
Only a handful of posters survived the war, after which they were sent to various police stations around the country, where they lay treasured, preserved and forgotten for the next 60 years.
The slogan, which has gained such wild popularity in the 21st century, was rejected during the war years on the grounds that “it was too banal to inspire.”
Everything changed when, in 2000, the owners of a vintage book store, Stuart and Marie Manley, bought another book for their store at auction, and between its pages was that same poster. They decided to hang the original in a prominent place and sell the reproductions as souvenirs.
This led to a series of legal battles over copyright between 2011 and 2013, with the court ruling that the title belonged to the Crown and the slogan is now in the public domain.
Without realizing it, Stuart and Marie launched a bomb: gradually the poster design began to be copied by all and sundry. This led to a series of legal battles over copyright between 2011 and 2013, with the court ruling that the title belonged to the Crown and the slogan is now in the public domain.
It is interesting that the slogan, which has gained such wild popularity in the 21st century, was rejected during the war years due to the fact that “it is too banal to inspire.” The British government refused to distribute the posters, backing up its idea with the following argument: “People can only be annoyed that we doubt the stability of their nervous system.”
1) keep smth. keep one's old letters (one's old clothes, his books, the archives, etc.) keep old letters, etc.; this is where I keep my things (my money, my stores, etc.) this is where I keep my things, etc.; he can make money but he cannot keep it he knows how to earn money, but does not know how to save it
2) keep smth. keep this book (this toy, this photograph, etc.) keep this book, etc. for yourself; since you have found this watch you may keep it once you have found this watch, you can keep it [forever]; you can keep the box, I don't need it any longer I don't need this box anymore, keep it; keep the change no change needed, keep the change for yourself
3) keep smth. keep the job do not change jobs, work in the same place; keep one's seat /one's place/ stay in place, do not get up; keep one's room do not leave the room; keep one's bed don't get out of bed: keep one's feet stay on your feet and don’t fall; keep the saddle stay in the saddle; keep one's balance /one's feet/ maintain balance; keep the middle of the road (the road, the path, one's course, etc.) keep in the middle / walk in the middle / of the road, etc.; keep one's way go your own way, do not deviate from your path; keep the speed walk at the same speed, do not slow down or increase speed; keep time beat; keep good time show the time correctly
4) keep smth. keep one's temper (one"s presence of mind, one"s self-possession, one"s composure, etc.) keep calm, etc., do not lose calm, etc.; keep one's head don't lose your head; keep silence keep silent, remain silent; keep one's distance a) keep your distance; b) avoid familiarity
5) keep smth. keep fruit (vegetables, food, etc.) preserve fruits, etc., prevent fruits, etc. from spoiling; keep its shape (its color, etc.) keep /not lose/ shape, etc., keep one's figure maintain figure; keep one's looks not to look stupid, to remain attractive; keep good health stay in good health
7) keep smth. keep a bridge (a fort, a fortress, the gates of a town, one's grounds, etc.) protect / hold / bridge, etc.; keep the wicket defend the gate (in cricket) keep the goal stand at the gate, defend the gate (in football)
8) keep smth. keep the rules (the law, order, commandments, etc.) observe /not break/ the rules, etc., adhere to the rules, etc.; keep a treat /an agreement/ fulfill /comply/ with the terms of the agreement; keep an appointment come to a [business] date, arrive at the appointed time (place, etc.); keep a date coll. come on a date: keep one's word (one's promise, etc.) (With) keep your word, etc., be true to your word, etc., keep a secret /one"s own counsel/ keep quiet, keep a secret; can you keep a secret? do you know how to be silent/keep your mouth shut/?; keep faith remain faithful; keep peace keep / maintain / peace; keep regular hours go to bed and get up at the same time, lead a measured life; keep late hours stay up/sit, work/ late; keep early hours early to bed and early to rise; we keep late hours in this office in our institution the working day ends late; keep one's birthday (festivals, etc.) celebrate / celebrate / birthday, etc.; keep a fast (Sundays, rites, etc.) fast, etc. keep a ceremony send / perform / ritual
9) keep smb. keep a family (an old mother, a wife and six children, etc.) provide / support / family, etc.; at his age he ought to be able to keep himself at his age it would be time to earn his own living; he doesn't earn enough to keep himself he can't feed himself
10) keep smth., smb. keep a car (a garden, a horse, etc.) have a car, etc.; keep an inn (a hotel, a school, etc.) keep a small hotel, etc.; he kept a bar Nege had a bar, he was the owner of the bar; keep chickens (poultry, bees, sheep, cattles, etc.) keep/breed/ chickens, etc.; keep a cook (a gardener, servants, a butler, a maid, etc.) keep a cook, etc.; keep boarders keep guests; keep lodgers let in tenants; she keeps my dog when I am away I leave my dog with her /she looks after my dog/ when I leave; keep good (bad, rough, etc.) company to be found / be friends / with good, etc. company / with good, etc. people /
11) keep smth. keep butter (eggs, tea, wine, meat, etc.) have oil, etc., sell oil, etc. this shop keeps everything you need (fresh eggs, fruit, etc.) this store has [on sale] everything you need, etc., keep a stock (a large supply) of machine parts (of vegetables, of socks, etc.) have a stock in stock or assortment (large quantity) machine parts, etc.; do you sell buttons? - I am sorry, but we do not keep them do you sell buttons? - No, we don't have them for sale.
12) keep smth. keep a diary (the score, records, accounts, books, the register, etc.) keep a diary, etc.; keep house run a household; keep watch to be on duty, to stand watch
4.1) keep smth. in some manner keep one's papers (one's toys, one's books, etc.) together keep your documents, etc. in one place; I wish you learned to keep your things together and not leave them all over the house when will you learn to keep your things in one place and not scatter them all over the house?
2) keep smb., smth. somewhere keep the children (the patient, all of us, etc.) at home (here, in, etc.) keep children, etc. at home, etc., do not let children, etc. out of the house, etc.; the cold weather kept us indoors we stayed at home /did not leave the house/ because of the cold weather; keep smb., smth. in some manner keep these birds (these animals, these things, etc.) apart (together, etc.) keep these birds, etc. separately [from each other], etc., do not keep these birds, etc. in one place /together/; soldiers kept five abreast the soldiers walked in a line of five [people] /five people in a row/
3) keep smb., smth. for some time keep the boys (one's friends, the newcomers, etc.) long (late, etc.) for a long time, etc. detain / not let go / boys, etc.; I won't keep you long I won't keep you long; what kept you so late? why did you stay late?; keep these books (this picture, his bicycle, etc.) long keep these books for a long time, etc.; don"t keep my dictionary long quickly return the dictionary to me, do not keep my dictionary for a long time; can you keep his papers a little longer? Could you keep his documents for a while longer?; keep smb., smth. somewhere what kept him there? What kept him there/detained/?
5.1) || keep smb. prisoner hold smb. in captivity
2) || keep smb. company compose smb. company
6.5 calm
I adj
1) windless, quiet
- calm day
Calm sea
- calm weather
- calm voice
- calm evening
2) calm, unperturbed
He is always calm with children. - He always behaves calmly with children.
He didn't feel very calm in playing against such a strong opponent. - He didn't feel very calm playing against such a strong opponent.
He is always calm in games. - He always plays calmly/coolly.
He is always calm with his son over his marks. - He never loses patience/gets angry about his son's grades.
- calm answer
Calm expression
- be calm about the coming talk
- be calm about the matter
- be calm about smb's future
- keep calm in games
- look calm
- seem calm
- be calm with smb
- keep calm
- feel calm
- be calm in action
CHOICE OF WORDS:
The English adjective calm, like its Russian counterpart “calm”, has multiple meanings. The Russian adjective "calm", corresponding to the English calm 1., can also be rendered by the adjective quiet. The adjectives calm and quiet in this meaning differ in that calm refers to movement and emotions, and quiet refers to noises and sounds: a calm day; calm weather calm weather; calm sea; calm sea; calm pulse calm, even pulse, cf. the children were very quiet; be quiet! don't make noise!; the city was strangely quiet to live a quiet life
II v- calm smb by smth
Calm a frightened child
- calm smb's fears
- calm oneself
- calm smb by doing smth
- calm the child by telling him a story
6 worry
Impossible. - to worry;
Sovereign - to excite (someone/sth.)
1) agitate, trouble;
excite, stir (to excite);
disturb, worry (disturb);
alarm (alarm);
upset (upset) worried about memories
2) (about the surface of something) ruffle, stir
to wave | to excite - to excite (int.)
1. (water surface) ruffle (smth.) ;
2. (to disturb, disturb) upset* (smb.), worry (smb.) ;
agitate (smb.) ;
all this worries me very much the whole thing worries me, I`m awfully upset about it all;
~get excited, get excited
3. (about the sea, lake, etc.) be*/get* rough;
surge ;
7 take\ on
8 keep a calm soul
shotl.
keep quiet, say little
Keep a calm sow... hear every man's counsel, and keep your own. (W. Scott, ‘The Abbot’, ch. XVII)- Keep quiet more... listen to people’s advice, and try to meddle less with your advice.
9 calm
Kɑ:m
1. adj.
1) calm, peaceful, unperturbed (about a person, about a person’s character) Syn: quiet
2) windless;
quiet, calm (about the sea) The sea is much calmer at the bottom than in any part nearer its surface. ≈ The sea is much calmer at the bottom than in layers close to the surface. Syn: windless, imperturbable, tranquil
3) decomposition immodest, shameless, vulgar
2. noun
1) calmness, self-control, equanimity (about a person’s character)
2) calm, calm;
calm (about the sea) Before and after earthquakes a calm in the air. ≈ Before and after the earthquake there is absolute calm in the air. Syn: lull
3) silence;
peace, silence Syn: quiet, silence
3. Ch.
1)
Nowadays it is very fashionable to say: " Keep calm(we’ll find out what this phrase means a little later) and...” And after and, whatever your heart desires is added. The second part interests us little. We want to find out what keep calm is. This is what our article is dedicated to.
Historically, this phrase dates back to the call on propaganda posters during World War II, and it sounds like this: “Keep calm and carry on.” It can be translated as: “Keep calm and stick to your line.” But this is all that can be said about the history of the issue. Let's move on.
Our time
In order not to bore the reader, let's start with the most important thing. As we already understood, the translation of the phrase keep calm is: “Keep calm”, or “Keep calm”. Thus, it is now clear why today, in English, anything is added to this, let’s not be afraid of this definition, magical phrase. For example, a call to love someone or do something.
It would seem like a meme, a trifle, a game, but no. It's not that simple. Indeed, the first thing you need to do is get your thoughts in order. Psychologists say that you should almost never lose your head. Because it doesn't help matters much.
For example, you are taking exams. You can say, in the spirit of a modern meme: “Keep calm (we already know the translation) and pass exams.” Which in Russian means: “Keep calm and pass your exams.” Otherwise, without peace of mind, the student or applicant will definitely fail the test.
Why are Keep calm pictures so popular?
Ours is a restless age. Everyone is in a hurry, in a hurry. We would all like to slow down a little, find peace, look around and see that there is a big and wonderful world around us.
After all, you can ask in an ironic way, for example, like this: “What does keep calm mean?” In that sense, why should we stop? “Slow down” means “stay behind someone”, “give way”. Most people will not agree to this, even if peace of mind is promised in the end. The paradox of our life is that we work very hard, so that later, someday, we can do nothing to our heart's content.
Thus, the expression Keep calm responds to the deep-seated demand of the population for calm, and on the other hand, it seems to challenge the entire structure of civilization. What peace at such and such a time, eh?
Don't worry, be happy
People who are now in their 30s and 40s remember a more straightforward mantra. She promotes inaction in the most literal sense, no ends for you, only calm. Just “Don’t worry, be happy.” Whatever happens, you shouldn’t pay attention - “Don’t worry, be happy” (this is both one of the possible translations of the English phrase in the subtitle and a wonderful song by Mikhail Bashakov). You don't have to do anything. You just need to be.
I also remember the Nautilus song “Just to be.” The main idea of which is that any action gets boring, and in the end you just want to exist.
Let's take the liberty and say that most people would get out of the circle of an endless social race, but life is such that you need to “run very fast to stay in place,” as L. Carroll said. Many people are afraid of sinking to the very social bottom. We will say: “Keep calm (now in Russian), believe in your dream and don’t be afraid of anything. In other words: “Don’t worry, be happy.”
Most likely, you have a T-shirt, a cup, a notepad, or, at worst, an avatar or status on social network, starting with the phrase “Keep calm and...”. The phrase has become so trendy and popular that only a hermit in the mountains would not know about its existence.
Translation options
It's time to put on the mask of Boris Burda or Anatoly Wasserman and reveal the “terrible secret”: the history of the expression “Keep calm and carry on” has its roots in the Second World War. The phrase was used as a British propaganda slogan designed to reinforce belief in British victory and resilience.
The translation of the phrase “Keep calm and carry on” is most often found in two versions: "Keep calm and hang in there!" or "Keep calm and keep up the good work". However, the Russian land has not dried up with talents who offer their translations of the phrases: “Be calm and keep it up!”, “Do what you must, and let it be what will be” and even “We smile and wave.”
It was intended that the poster would be used to maintain morale in the event of occupation by Nazi Germany. Of course, you are unlikely to find archival photos 1939, which depicts unruly Britons torn from their afternoon tea party with placards “Keep calm and carry on”, pacing Trafalgar Square. The name of the author of the masterpiece is unknown. The miraculous lines of the British anthem saved the queen, the nation, and the paper, which never spread throughout the United Kingdom a call to remain calm and hold on back in 1939.
In 2000, the anonymous author's grandson, who also remains unknown, discovered a copy of the poster by chance in a vintage bookstore. The copyright protection period expired, and the phrase became known to the world community. Attempts by Keep Calm and Carry On Ltd to register the slogan as a trademark were unsuccessful because the phrase was too well known to limit its distribution. The popularity of this phrase can only be matched by the number of views on YouTube of Psy’s “Gangnam style” video. However, in the number of options on the theme, the musical masterpiece is still inferior to the famous expression.
It’s the 21st century, no threat of Nazi occupation is foreseen, showing resilience and heroism is not so relevant, and the phrase, inconspicuous at first glance, continues to break records in the number of variations, modernizations and publications on the Internet and beyond. Perhaps the video will shed light on the mystery of the poster's popularity?
The magical combination of red and white, topped with the symbolic crown of Britain, helped to avoid terrible tragedy in the 40s of the twentieth century. At the turn of the millennium, the poster continues to work its magic, supporting the “militant” mood of the masses with the help of its main weapon - humor. Let's take a look at the most successful fruits of folk art that the Internet is replete with:
It’s great if the poster inspires you to get creative). Maybe you have your own favorite interpretations of the phrase “Keep calm and...”? Don't be shy and leave your answers in the comments!
1) keep smth. keep one's old letters (one's old clothes, his books, the archives, etc.) keep old letters, etc.; this is where I keep my things (my money, my stores, etc.) this is where I keep my things, etc.; he can make money but he cannot keep it he knows how to earn money, but does not know how to save it
2) keep smth. keep this book (this toy, this photograph, etc.) keep this book, etc. for yourself; since you have found this watch you may keep it once you have found this watch, you can keep it [forever]; you can keep the box, I don't need it any longer I don't need this box anymore, keep it; keep the change no change needed, keep the change for yourself
3) keep smth. keep the job do not change jobs, work in the same place; keep one's seat /one's place/ stay in place, do not get up; keep one's room do not leave the room; keep one's bed don't get out of bed: keep one's feet stay on your feet and don’t fall; keep the saddle stay in the saddle; keep one's balance /one's feet/ maintain balance; keep the middle of the road (the road, the path, one's course, etc.) keep in the middle / walk in the middle / of the road, etc.; keep one's way go your own way, do not deviate from your path; keep the speed walk at the same speed, do not slow down or increase speed; keep time beat; keep good time show the time correctly
4) keep smth. keep one's temper (one"s presence of mind, one"s self-possession, one"s composure, etc.) keep calm, etc., do not lose calm, etc.; keep one's head don't lose your head; keep silence keep silent, remain silent; keep one's distance a) keep your distance; b) avoid familiarity
5) keep smth. keep fruit (vegetables, food, etc.) preserve fruits, etc., prevent fruits, etc. from spoiling; keep its shape (its color, etc.) keep /not lose/ shape, etc., keep one's figure maintain figure; keep one's looks not to look stupid, to remain attractive; keep good health stay in good health
7) keep smth. keep a bridge (a fort, a fortress, the gates of a town, one's grounds, etc.) protect / hold / bridge, etc.; keep the wicket defend the gate (in cricket) keep the goal stand at the gate, defend the gate (in football)
8) keep smth. keep the rules (the law, order, commandments, etc.) observe /not break/ the rules, etc., adhere to the rules, etc.; keep a treat /an agreement/ fulfill /comply/ with the terms of the agreement; keep an appointment come to a [business] date, arrive at the appointed time (place, etc.); keep a date coll. come on a date: keep one's word (one's promise, etc.) (With) keep your word, etc., be true to your word, etc., keep a secret /one"s own counsel/ keep quiet, keep a secret; can you keep a secret? do you know how to be silent/keep your mouth shut/?; keep faith remain faithful; keep peace keep / maintain / peace; keep regular hours go to bed and get up at the same time, lead a measured life; keep late hours stay up/sit, work/ late; keep early hours early to bed and early to rise; we keep late hours in this office in our institution the working day ends late; keep one's birthday (festivals, etc.) celebrate / celebrate / birthday, etc.; keep a fast (Sundays, rites, etc.) fast, etc. keep a ceremony send / perform / ritual
9) keep smb. keep a family (an old mother, a wife and six children, etc.) provide / support / family, etc.; at his age he ought to be able to keep himself at his age it would be time to earn his own living; he doesn't earn enough to keep himself he can't feed himself
10) keep smth., smb. keep a car (a garden, a horse, etc.) have a car, etc.; keep an inn (a hotel, a school, etc.) keep a small hotel, etc.; he kept a bar Nege had a bar, he was the owner of the bar; keep chickens (poultry, bees, sheep, cattles, etc.) keep/breed/ chickens, etc.; keep a cook (a gardener, servants, a butler, a maid, etc.) keep a cook, etc.; keep boarders keep guests; keep lodgers let in tenants; she keeps my dog when I am away I leave my dog with her /she looks after my dog/ when I leave; keep good (bad, rough, etc.) company to be found / be friends / with good, etc. company / with good, etc. people /
11) keep smth. keep butter (eggs, tea, wine, meat, etc.) have oil, etc., sell oil, etc. this shop keeps everything you need (fresh eggs, fruit, etc.) this store has [on sale] everything you need, etc., keep a stock (a large supply) of machine parts (of vegetables, of socks, etc.) have a stock in stock or assortment (large quantity) machine parts, etc.; do you sell buttons? - I am sorry, but we do not keep them do you sell buttons? - No, we don't have them for sale.
12) keep smth. keep a diary (the score, records, accounts, books, the register, etc.) keep a diary, etc.; keep house run a household; keep watch to be on duty, to stand watch
4.1) keep smth. in some manner keep one's papers (one's toys, one's books, etc.) together keep your documents, etc. in one place; I wish you learned to keep your things together and not leave them all over the house when will you learn to keep your things in one place and not scatter them all over the house?
2) keep smb., smth. somewhere keep the children (the patient, all of us, etc.) at home (here, in, etc.) keep children, etc. at home, etc., do not let children, etc. out of the house, etc.; the cold weather kept us indoors we stayed at home /did not leave the house/ because of the cold weather; keep smb., smth. in some manner keep these birds (these animals, these things, etc.) apart (together, etc.) keep these birds, etc. separately [from each other], etc., do not keep these birds, etc. in one place /together/; soldiers kept five abreast the soldiers walked in a line of five [people] /five people in a row/
3) keep smb., smth. for some time keep the boys (one's friends, the newcomers, etc.) long (late, etc.) for a long time, etc. detain / not let go / boys, etc.; I won't keep you long I won't keep you long; what kept you so late? why did you stay late?; keep these books (this picture, his bicycle, etc.) long keep these books for a long time, etc.; don"t keep my dictionary long quickly return the dictionary to me, do not keep my dictionary for a long time; can you keep his papers a little longer? Could you keep his documents for a while longer?; keep smb., smth. somewhere what kept him there? What kept him there/detained/?
5.1) || keep smb. prisoner hold smb. in captivity
2) || keep smb. company compose smb. company
6.5 calm
I adj
1) windless, quiet
- calm day
Calm sea
- calm weather
- calm voice
- calm evening
2) calm, unperturbed
He is always calm with children. - He always behaves calmly with children.
He didn't feel very calm in playing against such a strong opponent. - He didn't feel very calm playing against such a strong opponent.
He is always calm in games. - He always plays calmly/coolly.
He is always calm with his son over his marks. - He never loses patience/gets angry about his son's grades.
- calm answer
Calm expression
- be calm about the coming talk
- be calm about the matter
- be calm about smb's future
- keep calm in games
- look calm
- seem calm
- be calm with smb
- keep calm
- feel calm
- be calm in action
CHOICE OF WORDS:
The English adjective calm, like its Russian counterpart “calm”, has multiple meanings. The Russian adjective "calm", corresponding to the English calm 1., can also be rendered by the adjective quiet. The adjectives calm and quiet in this meaning differ in that calm refers to movement and emotions, and quiet refers to noises and sounds: a calm day; calm weather calm weather; calm sea; calm sea; calm pulse calm, even pulse, cf. the children were very quiet; be quiet! don't make noise!; the city was strangely quiet to live a quiet life
II v- calm smb by smth
Calm a frightened child
- calm smb's fears
- calm oneself
- calm smb by doing smth
- calm the child by telling him a story
6 worry
Impossible. - to worry;
Sovereign - to excite (someone/sth.)
1) agitate, trouble;
excite, stir (to excite);
disturb, worry (disturb);
alarm (alarm);
upset (upset) worried about memories
2) (about the surface of something) ruffle, stir
to wave | to excite - to excite (int.)
1. (water surface) ruffle (smth.) ;
2. (to disturb, disturb) upset* (smb.), worry (smb.) ;
agitate (smb.) ;
all this worries me very much the whole thing worries me, I`m awfully upset about it all;
~get excited, get excited
3. (about the sea, lake, etc.) be*/get* rough;
surge ;
7 take\ on
8 keep a calm soul
shotl.
keep quiet, say little
Keep a calm sow... hear every man's counsel, and keep your own. (W. Scott, ‘The Abbot’, ch. XVII)- Keep quiet more... listen to people’s advice, and try to meddle less with your advice.
9 calm
Kɑ:m
1. adj.
1) calm, peaceful, unperturbed (about a person, about a person’s character) Syn: quiet
2) windless;
quiet, calm (about the sea) The sea is much calmer at the bottom than in any part nearer its surface. ≈ The sea is much calmer at the bottom than in layers close to the surface. Syn: windless, imperturbable, tranquil
3) decomposition immodest, shameless, vulgar
2. noun
1) calmness, self-control, equanimity (about a person’s character)
2) calm, calm;
calm (about the sea) Before and after earthquakes a calm in the air. ≈ Before and after the earthquake there is absolute calm in the air. Syn: lull
3) silence;
peace, silence Syn: quiet, silence
3. Ch.
1)