10.03.2012 / 160
Interesting information about the Samsung brand. Background information about the Samsung brand.
In the 1930s in Korea, entrepreneur Lee Byung-chul opened his own business producing rice flour. A small warehouse in Daegu becomes the beginning of the great history of Samsung. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private enterprise in the country. However, already in 1938, Lee managed to create the first independent channel for exports from Korea to China and Manchuria. The active development of the supply of food products such as rice, sugar and dried fish made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the company's main factories.
There is a legend that in the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no constant electricity; electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup overthrew Syngman Rhee, president and close friend of Yi Byung, who, as a wealthy businessman, was part of the disgraced ruler’s inner circle. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the ousted president.
The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was planned to take out foreign loans, purchase raw materials and modern technologies, and use the profits received again to purchase raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they had to be created as soon as possible, so government loans and loans were provided to the most prominent businessmen in Korea. They were provided with government orders, while certain legal and tax breaks made it possible for small enterprises to grow into large conglomerates. Lee Byung-chul was among the successful entrepreneurs.
Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. d.
The South Korean economy was growing at a rapid rate of 6 to 14% per year. The increase in exports during this period was 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black and white TVs, only 2% of the population in Korea itself had them.
The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions and a sharp reduction in the number of subsidiaries. With the advent of Li Gon-hee to the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy towards external investors should have increased the company's attractiveness for subsidies, since the conglomerate had lost financial support from the state.
Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and career advancement based on years of service.
Marketing changes were introduced, a complete redesign of the company's mission and a change in its symbol. The company's first two logos featured three red stars. But Samsung management, considering the previous logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem was released - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are now studying the change of the Samsung logo as an example of an exceptionally successful rebranding.
When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of renewal and improvement.” These changes continued until the 1990s.
In 1983, the production of personal computers was opened.
In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.
Finally, in 1999, the Forbes Global Consumer Electronics Industry Award was awarded to Samsung Electronics.
One of the most important areas is the creation of LCD panels (monitors) and TV, as evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (1981), Hungary (1990), Malaysia (1995), Great Britain (1995), Mexico (1998), China (1998), Brazil (1998), Slovakia ( 2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).
In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs. The plant has a workshop for the production of plastic parts for the product body, but the line is not fully loaded and the bulk of the devices are assembled from imported parts (mainly made in China) (November 2008).
The head production in the suburbs of Seoul became busy with the production of displays of the highest quality (of all those produced by the concern), and a “6 sigma” control system was introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.
household appliances
shipbuilding
aircraft manufacturing
finance
chemistry
entertainment
We use the company's human and technological resources to create superior products and services, thereby contributing to the improvement of global society.
Company history
Etymology
According to Samsung's founder, the meaning of the Korean Hanji word Samsung (三星) is "three star" or "three stars". The word "three" represents something "large, numerous and strong."
Structure and financial condition of the concern
According to marketing research, conducted annually by the consulting company Interbrand, Samsung is in 6th place in terms of total brand value as of 2018.
Samsung Group financial report for 2006:
The concern's sales growth trends according to the company's annual reports:
General view of the profit distribution structure of the Samsung Group according to the report for 2006:
| Area of activity of the division | Division name | Division sales, billion USD | % of total sales |
| Electronics industry | Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks |
63,4 7,15 2,58 2,26 0,598 |
39,90 4,50 1,62 1,42 0,38 |
| Chemical industry | Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals |
3,5 1,5 0,802 0,292 |
2,20 0,94 0,50 0,18 |
| Finance and insurance | Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management |
29,1 8,76 2,36 1,31 0,08 |
18,31 5,51 1,49 0,82 0,05 |
| Heavy industry | Samsung Heavy Industries Samsung Techwin |
6,83 3,095 |
4,03 1,95 |
| other activities | Samsung Corporation Samsung Engineering Samsung Everland Samsung Cheil Industries The Shilla Hotels & Resorts |
10,18 2,18 1,55 1,47 0,469 |
6,41 1,37 0,98 0,93 0,30 |
Companies included in the Samsung Group concern are engaged in electronics and microelectronics, the chemical industry, construction, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most divisions of the conglomerate perform subordinate functions to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits across divisions, thus the main income of the concern comes from the electronics industry.
Electronics industry
More than 70% of the group's sales come from the electronics industry.
Companies in this division:
- Samsung Electronics
- Samsung SDI
- Samsung Electro-Mechanics
- Samsung SDS
- Samsung Networks
The company's electronics industry divisions operate throughout the world, most of its products are exported. The breakdown of Samsung's electronics industry business by region is as follows:
The divisions are engaged in the production of hard drives (HDD), RAM, SRAM (including for the production of video card and processor chips), LCD monitors, LCD and plasma TVs, mobile phones of GSM, CDMA, 3G standards and with WiMAX support, equipment for IP -telephony, laptops, printers, MFPs, household appliances, etc., development of third and fourth generation wireless telecommunications networks, WiMAX.
Distribution of Samsung electronics industry business by technology areas:
One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001), Russia (2008).
The head production facility in the suburbs of Seoul is busy producing displays of the highest quality (of all those produced by the concern), and the “6 sigma” control system has been introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.
Chemical industry
Division structure chemical industry includes five enterprises:
- Samsung Total Petrochemicals (international company, joint venture with Total Group)
- Samsung Petrochemicals
- Samsung Fine Chemicals
- Samsung BP Chemicals (international company, joint venture with BP Chemicals)
The industry brings the concern about $5 billion a year. Samsung Total Petrochemicals is the group's largest company engaged in the chemical industry; it is a joint venture between the Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesan (South Korea), which produce household chemicals, general chemicals, basic chemicals:
- paraxylene
- LPG, fuel
Heavy industry
There are two divisions of the concern in the field of heavy industry:
- Samsung Heavy Industries
- Samsung Techwin
The division brings in about 10% of the concern's profit, as it works mainly on the domestic market of South Korea; in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as construction oil and gas pipelines, tankers. Major projects include the development of the KTX2 multi-role training aircraft, the K9 self-propelled howitzer, the creation of the world's largest liquefied gas tanker and container ship Xin Los Angeles.
Construction
The construction is carried out by one company of the concern:
- Samsung Engineering
The industry brings the concern about $2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world, the execution of third-party orders is very rare. Among the buildings developed and designed by this company, it is worth noting the Samsung Group head office building in Seoul, the most tall building in the world - Burj Khalifa in the United Arab Emirates, Petronas Towers in the Malaysian capital Kuala Lumpur, Taipei 101 in Taiwan, Lakhta Center in St. Petersburg.
Automotive industry
One of the concern’s non-core divisions is automotive manufacturing; there is one enterprise in this area:
- Samsung Motors (Renault Samsung Motors) - 2000.
Light industry
Samsung Cheil Industries, a company founded in 1954 as a textile manufactory, has successfully transformed itself into a leader in the fashion industry in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.
Marketing and advertising
Entertainment and Leisure Industry
The entertainment and recreation industry is represented in the conglomerate by two companies:
Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a chain of five-star hotels operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies, Shilla is one of the ten best hotels in the world.
Payment system
In September 2015, Samsung launched its own payment system in the United States, Samsung Pay.
It allows you to make cashless payments using your smartphone. To implement this opportunity, NFC technologies are used simultaneously (to make a payment you need to bring the smartphone almost close to the terminal) and MST, which allows you to use the smartphone as a regular plastic card with a magnetic stripe. To achieve this, the device features innovative induction technology capable of generating a magnetic field similar to bank card. The terminal recognizes the field as regular card and executes the transaction.
Sponsorship and charity activities
Sponsorship in sports
Samsung is the owner of the Suwon Samsung Bluewings professional football team, the Samsung Lions baseball team, the Seoul Samsung Thunders basketball team, the Samsung Bichumi women's basketball team, the Samsung Bluefangs volleyball team, and the Samsung Khan pro-StarCraft team.
As part of its support for the sports movement, Samsung acts as an official sponsor of the Olympic Games, sponsors the Russian Olympic Team, supports the Russian Youth Olympic Team, and also organizes the Running Festival (since 1995), the Russian Presidential Golf Cup and many other sports projects.
Support for the Olympic Movement
Samsung's involvement in the Olympic movement began in 1988 when the company became the National Sponsor of the Seoul Olympic Games. Since the Winter Olympic Games in Nagano in 1998, the company has joined the group of World Olympic Partners. The company is an official sponsor of:
- Summer Olympic Games in London in 2012;
- Winter Olympics 2014 in Sochi;
- 2016 Summer Olympics in Rio de Janeiro.
- 2018 Winter Olympics and Paralympics in Pyeongchang.
Samsung and Chelsea Football Club
The decision to cooperate was made in order to strengthen the company’s position in the field of telecommunications technologies in the European market.
In July 2009, the company and the football club came to a new mutual agreement. The previous agreement was valid until 2010, but it was decided to extend the agreement for another three years. According to the club's official website, the amount of the deal was increased, but exact figures were not announced.
Sponsorship in art and literature
Educational activitiesIT SCHOOL SAMSUNGA free annual program of additional education for high school students covers more than 20 cities in Russia. Training is free, full-time. The program provides training in the basics of IT and programming in Java for mobile devices with Android OS. Samsung has been leading the project since 2014. She has received many awards, including the 2016 Runet Prize in the Science and Education category. In 2017, the program became widespread in Kazakhstan. Samsung is opening a Coding Lab programming school for high school students in Almaty. The training will be held for students in grades 8-11 of secondary schools and will last from December 2017 to April 2018, then it is possible to extend the training for the summer of 2018 for those interested in the course. It is planned to conduct trainings in the building of KazNU named after. al-Farabi. Samsung IoT AcademyA one-year course on Internet of Things technologies for university students in areas of training. The program is based on the study of industrial cases and involves the development of a prototype of your own device. The project started in 2017 at MIREA. Since 2018, 8 more Russian universities have become project partners (HSE, St. Petersburg State University, UrFU, SUSU, NSTU, KFU, TUSUR, NEFU). A partnership agreement has been signed since 2019 with IKBFU. Kant and KSTU CriticismNotes
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May 2nd, 2015
The image shows a warehouse in Daegu, where the history of Samsung began.
Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's store sold vegetables and herbs grown in nearby fields. The company brought in good money, so Lee decided to move to Seoul, where he started processing sugar and later founded a textile factory. Lee tried to make the word “diversification” his slogan. Samsung was involved in many things - insurance business, security, retail trade.
Now Samsung, in addition to producing a variety of electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even passenger cars (which are called Samsung). The company is also involved in finance, insurance, textile production, and owns a chain of hotels, resorts and amusement parks.
Let's remember how it all happened.
The ability to balance on a knife-edge, instantly respond to changes and be always on the alert - these are the distinctive qualities Samsung. Many Korean companies sank, unable to withstand all sorts of “purges” and persecutions, but Samsung not only survived, but also became transnational corporation.
Based on the biography of Samsung founder Lee Byong Chul, you can make an action movie in the spirit of Jackie Chan. Li Biong called his small trading company in 1938 “ Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.
Samsung Group "Three Star" logo (late 1980s - 1992)
This company did not even think about any high technology at that time, quietly supplying rice, sugar and dried fish to China and Manchuria. It was seen as a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong was operating a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put the name of Lee Byong Chul on the hit list as an accomplice of the puppet regime.
If Lee hadn't smelled the heat, reinvested all the profits, and turned all the proceeds into cash, Samsung would have died. How the money stuffed into a wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was put on the execution list was under Park Chung Hee. Formally, for illegal enrichment from government supplies and economic sabotage, but in reality for rubbing shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).
After a sincere conversation with General Lee, not only was he not shot, but he was appointed head of the entrepreneurs of Korea. Samsung has become a concern that accepts government orders and enjoys all kinds of subsidies and benefits.
In the 60s, the Lee family expanded its business: it built Asia's largest fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and created a citizen insurance system.
In 1965, South Korea restored diplomatic relations with Japan. Lee Byong Chul reached an agreement with the Japanese leadership on technological support radio-electronic industry, which was emerging at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, it was created Samsung - Sanyo-Electronics (SEC). It began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.
In general, everything that happened before the 70s somehow loosely correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese clamped down on the latest technologies and shared only outdated ones, and raised prices for components. This is one of the reasons for removing Sanyo from the company name - the Koreans simply learned to make semiconductors themselves.
Since August 1973, the company's main office began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co. joins the corporation, as a result of which mass production of washing machines and refrigerators began.
In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, Samsung's first representative office opened in the United States. In 1979, the first consumer video recorders were released. However, half the cost of the product had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under other brands or at very low prices.
As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics began to generate losses. In response to this, Lee Kun-hee, the son of the company's founder, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing divisions, and put the quality of products at the forefront. These transformations had a positive impact on the company's financial condition - Samsung Electronics' revenues increased again. At this time she joined the company Korea Telecommunications Co, which was renamed Samsung Semiconductor & Telecommunications Co.
By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s there was an economic crisis in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the Second (Kun Hee) developed a rescue plan long before the crisis. Everything was planned to change, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One after another, companies went bankrupt: Hanbo, Daewoo, Huyndai, while Samsung increased exports and established itself in the global high-tech market.
Samsung announced its first computer in 1983
In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read regular CDs, CD–ROM, VIDEO–CD, PHOTO–CD, CD–OK. In 1984, a sales office was opened in England, a production plant was built audio and video equipment in the USA, as well as a production plant microwave ovens(2.4 million pieces per year).
In 1986, Samsung Electronics received the title of " Best company year» from the Korean Management Association. In the same year, the company produced its ten millionth color television, opened sales offices in Canada and Australia, and research laboratories in California and Tokyo. From 1988 to 1989, company representative offices were opened in France, Thailand and Malaysia. By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products. In the fall of 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co.
In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, a unified presidential management system was introduced at Samsung Electronics in December 1992. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, sales reached 5 billion US dollars, and in 1995, export volume exceeded 10 billion US dollars.
The year 1995 can be called a turning point in the history of Samsung - the beginning of the company's transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150 thousand faxes, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save his life, Yun liquidated dozens of secondary businesses, fired a third of his staff, breaking the practice of lifetime employment, and bet on nascent digital technologies.
As you can see, while other companies were engaged in research and one after another released the world's first new products - a compact disc, a transistor radio, a video camera, etc., Samsung survived, struggled with difficulties and developed. So it’s impossible to say about this company that some distant year it came up with something innovative and everyone loved it. Samsung's hit products come precisely from the current millennium.
It’s even hard to imagine that this company once produced b/w TVs and other goods at “reasonable” prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.
The company was a pioneer in the development of SDRAM, the ultra-fast memory chips used in personal computers, and a specialty memory chip used in game console Sony PlayStation 2. A camera phone the size of a credit card! A third generation phone that receives satellite TV programs! The smallest multifunction printer in the world! And what’s most amazing is that in the summer of 2005, Samsung’s brand value surpassed Sony’s for the first time! This was calculated by one of the British research companies.
By 1998, Samsung Electronics had the largest share of the LCD monitor market and began mass production of digital TVs.
In January 1999, Forbes Global magazine awarded Samsung Electronics annually awarded prize Best Consumer Electronics Company».
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did so back in 2003. At the CeBIT exhibition in 2004, Samsung wiped everyone's noses by presenting the world's largest 102-inch plasma panel (more than two meters!), Even the head of Oracle Larry Ellison signed up for the queue. LCD TVs of new models were appreciated by magazines and experts, noting this in various nominations such as “Best Buy” and “5 points.” And the LN-57F51 BD LCD TV was even called a representative new era TVs. Of course, with it you don’t even need to darken the room, since the picture quality does not depend on the ambient lighting.
Hardly a week has passed since Samsung announced something remarkable. Like the world's first mobile phone with a built-in five-megapixel camera (now this is of course no longer shocking) or the same.
No company has such a range of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, and not a sticker of labels on other people's products. Suffice it to say that Samsung is the only company in the world that produces laptops and monitors in its own factories, without using the services of OEM suppliers.
But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center.
Byong Chul Lee, founder of Samsung Trading Co
Byong Chul Lee died in 1987 from lung cancer. In one of the Samsung offices in honor of of blessed memory its founder has a commemorative bust made of bronze and marble.
Commemorative bust of the company's founder
From the day of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung has been headed by the founder's youngest son, Lee Gong Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.
Founder's son - Lee Gun Hee
At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.
Jay Lee - heir to the Samsung empire
The post of CEO and Vice President of Samsung Electronics Co is occupied by Kwon Oh Hyun, who took office by decision of the company's board of directors on June 8, 2012.
Kwon Oh Hyun – General Manager and Vice PresidentSamsung Electronics Co
Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70 thousand people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company's sales were $56.7 billion and net profit was $7.5 billion.
But look how history could have turned out. After all, Samsung could be the first to buy Android!
Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all the content, there is complete confusion with operating system versions, and what works on Motorola is unlikely to run on Samsung. Application developers are running away from smartphones like hell, and those who want to do it are forced to literally write new code for each model separately, often more than 100 options at once.
Revolution, however, is in the air. Andy Rubin begins working on an operating system that was first intended for digital cameras, but then expanded to smartphones. He started out as an engineer at Carl Zeiss, but then worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launched the Android project, but a year later the startup ran out of money and began searching for investors.
We all know now that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul to meet with what was then the largest phone manufacturer.
Rubin had a meeting with 20 Samsung executives to introduce Android, but instead of enthusiasm or just questions, the response was silence.
What kind of army do you want to create this with? You only have six people. Are you high? - that's what they said. They made fun of me in the meeting room. This happened two weeks before Google bought us,” Rubin writes.
In early 2005, Larry Page agreed to meet with Andy and after the presentation of Android, he not only agreed to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched this with concern, fearing that giants like Microsoft would seize the initiative.
The original article is on the website InfoGlaz.rf Link to the article from which this copy was made -The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a unified Korea. An enterprising resident of the town of Daegu, trader Byong Chul Lee, decided to expand his business and, together with his Chinese partners, founded a rice trading company. Things were going well, the company was expanding into new areas of activity, its staff was growing, and in 1948 it was decided to give the company a fashionable “American” name: Samsung Trading Co.
The beginning of Samsung - a trading post in Daegu, 1938
Semiconductors are better than rice
A real breakthrough in the history of the company occurred in 1969, when it, together with the Japanese company Sanyo, opened a workshop in South Korea for assembling black-and-white Japanese televisions. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture came completely under the control of Samsung Trading Co and turned into the Samsung Electronics Corporation.
Having started its activities in the consumer electronics market practically from scratch, within a few years Samsung Electronics took a prominent place in it. By adopting Sanyo technology and then focusing on the production of semiconductors, the corporation eventually became one of the largest and most famous electronics manufacturers in the world.
Today it is difficult to find an industry in which Samsung divisions are not involved. Literally everything is produced under this brand: from microwaves and toasters to digital cameras and stereo systems, from cars to ocean-going ships and airplanes. In the domestic market of South Korea Samsung The Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the country’s total budget. Almost half a million employees work in the corporation's representative offices around the world, and the South Korean city of Suwon, where the headquarters of Samsung Electronics is located, has long been called “Samsung City.”
Lost in translation
There is no clear version of the origin of the word samsung (pronounced “samson”), but the most common version is that it means “three stars” in Korean. Perhaps the choice of name is related to the three sons of the company's founder, Byong Chul Lee, one of whom, Kun Hee Lee, currently heads the industrial group.
By the way, the company’s early logos featured the image of three stars. But in 1993, Samsung, considering the previous logo to be inconsistent with the image of an international corporation, decided to replace it. It was then that the modern emblem we are accustomed to saw the light of day - a dynamically inclined blue ellipse with the name of the company written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are now studying the change of the Samsung logo as an example of an exceptionally successful rebranding.
When developing the new emblem, Eastern philosophy was not avoided. According to Samsung marketers, “the elliptical shape of the logo symbolizes global movement in space, expressing the idea of constant renewal and improvement.”
Amateur photography
Samsung Electronics business strategists began to think about the fact that entering the amateur photographic equipment market could bring considerable profit back in the mid-1970s. The result of this thinking was the appearance of the first Samsung camera in 1979. The SF-A model did not have a pronounced charisma: it was just a good point-and-shoot camera with a flash that anyone could use. But the company did not strive to create a technical masterpiece - the main goal was to produce simple cameras for the mass consumer. And the mass consumer responded with interest, since the first Samsung cameras were inexpensive for their class, quite reliable and easy to operate.
The further development of Samsung compact cameras kept pace with the development of photographic technology: more powerful flashes, motors for rewinding film, a function for automatically reading the DX code, red lights, which were credited with protecting against the “red evil eye”, appeared, and finally, full-fledged autofocus and lenses with variable focal lengths distance - zooms. Having acquired all these innovations, Samsung products, however, did not particularly stand out among other cameras, but at the same time, in terms of functionality and quality, they did not lag behind the “classmate” models of leading manufacturers in this field.
When developing amateur compacts, Samsung engineers were well aware that obtaining truly high-quality images is impossible without the use of high-quality optics. But starting the production of good optical glass from scratch is an extremely troublesome task, requiring serious financial and intellectual resources. As a result, Samsung chose a different path: in 1995, it entered into a partnership agreement with the legendary German optics manufacturer Schneider-Kreuznach, whose name, printed on the lens frame, was a guarantee of quality for anyone familiar with photography. Since then, an unpronounceable combination of letters of the German alphabet has appeared on the lenses of all top models of Samsung cameras.
Of course, no one made these lenses in Germany and then screwed them onto Korean cameras. The production of branded “Schneider” optics was established at Samsung factories under license and under the strict control of the German concern. As we know, already in the digital era the Japanese followed the same path: Panasonic, which entered into an agreement with Leica AG, and Sony, which widely uses Carl Zeiss optics.
It’s interesting that in the late 1990s, Samsung tried to compete with the “five leaders” (as the group of Japanese companies leading photographic equipment manufacturers were called in those days: Canon, Nikon, Olympus, Minolta and Pentax) in the SLR camera segment, releasing its first SLR - non-autofocus Samsung SR4000 with Schneider-Kreuznach optics.
The camera turned out to be very good, with well-thought-out controls and a “handy” body, and the Schneider optical line, in addition to the standard fifty dollars, included three more lenses with variable focal length. But, despite its obvious advantages, the camera traditionally did not have any bright features, which is why it was “lost” among the copies of more famous photo manufacturers.
In the photo market, Samsung was still perceived only as a manufacturer of amateur compact cameras. Thus, at the end of the “film era” in Russia, three cameras from the Samsung model range were sold everywhere. The first, the simplest, is the Fino 40s with a 30mm fixed lens with f/4.5 aperture, flash and automatic film rewind. The second, more functional, is the Vega 700 with an optical zoom covering focal lengths from 35 to 70 mm. And the third, most sophisticated one, is the Vega 290W, the main features of which can be considered a universal zoom lens with a focal length of 28–90 mm and the ability to control shutter speed manually (bulb), which is questionable for such a camera. Agree, this is clearly not enough to be considered a serious photo producer. But, as we can now see, Samsung had everything yet to come.
Digital philosophy
“Samsung Electronics sees itself as a leader in the “Era of Revolutionary Digital Convergence”; our task is to translate this vision into reality, turning our company into a digital one - Digital-ε Company,” - this is how the essence of the Samsung Electronics philosophy is formulated on the official website of the corporation. The company began to put this philosophy into practice back in the 1990s in all areas of its activities, including the production of photographic equipment.
In 1994, the relatively compact digital camera Samsung SSC-410N was presented to the public. The camera, shaped more like a modern binocular or a small video projector, was equipped with a 1/3-inch CCD matrix with a resolution of 768 x 484 pixels, a zoom lens with an equivalent focal length of 40–120 mm and a built-in memory module with a capacity of 4 MB. However, this device went into production only in 1997, and a year before that, a compact digital camera of a more traditional design appeared in photo stores - the Samsung Kenox SSC-350N, which was also produced under the Apple and Fujifilm brands.
A CCD matrix with a resolution of 640 x 480 pixels was responsible for recording images in the Kenox SSC-350N; the information was recorded on a removable memory card in SmartMedia format. Otherwise, the device was quite simple even for its time: a plastic body, a lens with a fixed equivalent focal length of 38 mm, a shutter speed range from 1/4 to 1/5000 s and the only possible photosensitivity value - 100 ISO units. But it was one of the first digital cameras costing less than $1000, so Samsung can safely be considered one of the pioneers in the production of digital photographic equipment - with the only caveat that the Kenox SSC-350N was not the company’s own development.
The model range of Samsung digital compacts, which could already realistically lay claim to commercial success, was first presented at the PMA 2002 exhibition. The 2-megapixel Samsung Digimax 230 digital compact with 3x zoom began the model line, followed by the 3-megapixel Digimax 340, followed by a little the more functional Digimax 350SE, also equipped with a 3-megapixel sensor, and the 4-megapixel Digimax 410 rounded out this list.
In October 2004, gadget lovers were happy to learn that Samsung Electronics had released the world's first camera phone with a 5-megapixel matrix resolution, and the following spring the first Korean phone with a 7-megapixel camera appeared. But with the production of cameras themselves, everything was not so great: they were improved, but still remained only one of many. In order for the Korean corporation to be talked about as a notable photo manufacturer, it was necessary to release a bright, truly innovative product. Samsung Electronics specialists began developing such a product, or rather a series of them, in 2005.
Chocolate interface
After conducting numerous market researches, the team behind the “dream camera” took three main opinions of potential consumers as a guideline:
- I don’t know anything about photography, but I still want to look professional;
- I like the thin and elegant design;
- the camera is conservative in nature.
In other words, it was necessary to create a series of technically impeccable cameras with an outstanding design, which, nevertheless, would leave no doubt in anyone’s mind that you are holding a camera in your hands.
Devotees in an Eastern way to their corporation and motivated in a Western way literally took up residence in their office and became like zombies, raving about things that no one understands. More than five hundred sketch ideas were developed, tailored to specific technical specifications; they all turned out to be quite bright, but a memorable design alone was not enough: innovative solutions were required in the very principle of camera control.
Recalling this period, the developers admit that they survived only thanks to chocolate, which they consumed in huge quantities at that time. One day, one of the “office prisoners” was sitting at his desk, staring at a chocolate bar he had started, and suddenly said: “We can make the menu navigation buttons look like a chocolate bar consisting of nine smaller pieces.” Everyone took it as a joke, but then they seized on the idea, which at first seemed to be the product of a completely exhausted imagination. This is how the principle of controlling the camera using touch buttons located along the LCD display was born, significantly different from the usual four-button joysticks used in most other cameras.
This original, completely new user interface, coupled with a beautiful, memorable design and rich functionality, allowed the Samsung NV (New Vision) series cameras to become one of the brightest new products on the photo market in 2006.
Almost in the lead
Today Samsung Electronics is one of the world's largest camera manufacturers. In 2006, the company released the first digital SLR, Samsung GX-1S, under its own name, the result of a partnership agreement with Pentax. Despite the fact that the GX-1S is an almost exact copy of the *ist DS2 model from Pentax, its release indicates the company's intention to attract the attention of advanced amateur photographers. This became completely clear after Samsung’s debut in the semi-pro segment with the 10-megapixel GX-10 DSLR, also developed by Pentax. Amateur photographers have appreciated these efforts and are increasingly considering Korean cameras with a signature blue border as full-fledged and very competitive devices. This could not but affect the popularity of Samsung compact cameras, presented in four series.
The recently updated NV Series continues to combine high-quality, feature-rich cameras with outstanding design and innovative controls that may seem a little overwhelming at first.
The i-series is the most compact and stylish camera accessory for fashionistas, but not for people who are passionate about photography. The universal L series contains high-quality fully automatic cameras. The S-series combines both the simplest digital compacts, which do not allow much interference in the shooting process, and functional cameras with the ability to enter settings manually.
In general, Samsung's modern range of compact cameras is extremely diverse. Most cameras, despite their modest size, fit comfortably in the hand due to the presence of a characteristic protrusion. Many models are available in a classic black design, which cannot but please old-school photographers, and simply lovers of the classics or the now fashionable retro style.
Well, the main thing is that almost all cameras (with the possible exception of the i series) belong to the case where a memorable design does not prevent the device from being really easy to use and quite functional. Samsung's compact cameras have finally acquired distinct individual features: today they are difficult to confuse with any others.
Let's delve into this topic and determine what kind of Samsung Galaxy S4 country of origin. So, the surest way to find out from which country your mobile phone– this is the IMEI address. The same 15-digit code. It is he who will help determine the country of origin.
Six research centers are located in Korea, another 16 are located in other countries and in Russia. The beginning of 2014 turned out to be mediocre for the Korean manufacturer Samsung. As a result, the gadget has three manufacturers: China, South Korea and Vietnam. In this case, such a country is South Korea, because it is there that the headquarters of the Samsung corporation is located, which owns all the documents for the popular communicator line.
How to find out the country of origin of a Samsung phone by barcode?
It originated in South Korea. She survived all the hardships and hardships of that difficult time. Belonging by birth to any nation, class, estate. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE. According to the reformers, each “chaebol” was supposed to be responsible for one specific sector of the economy.
In which country is the refrigerator model RL4323EBASL manufactured?
At this time, Korea Telecommunications Co. joined the company, resulting in mass production of washing machines and refrigerators. In 1977, export volumes of Samsung Electronics exceeded 100 million US dollars. In 2004, the company received the honorary title “Brand of the Year” (EFFIE) in the “Reputation and Trust” category, as well as 2 gold and 1 silver award in various product categories.
In 2008, Samsung Electronics opened a new factory in the Moscow region, becoming even closer to the Russian consumer. The company has four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunications Network Business and Digital Appliance Network Business.
Samsung has manufacturing plants in Mexico, Portugal, Hungary, China and Thailand, and the South Korean city of Suwon, where the company is headquartered, has long been called “Samsung City.” Today it is difficult to find an area of life in which the Samsung brand does not appear.
Unlike Apple, Samsung has TVs, players and refrigerators, but no ecosystem of users. 07 or 08 or 78 - Germany - telephones good quality. What is most important to you in a phone? In the domestic market of South Korea, Samsung Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the country’s total budget.
In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed. In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs. It means that the phone was produced back in 2003-2004, when FAC was abolished. In the near future, the website will have a Passport service, which will allow verification and virtual certification of the status of a mobile phone.
Do you have any suggestions to make shopping more convenient for you? What problems did you encounter during your search? Well, in Russia, due to an imperfect system of prosecution and punishment, returning a stolen cell phone or tablet through imei is problematic. Next, the location of such a phone must be determined and a signal sent to the police “The stolen Samsung s5610 phone has been found - It is here...”.
Samsung *#06#. The code appears - IMEI. - write off the 15-digit IMEI of the phone like ХХХХХХ-ХХ-ХХХХХХ-Х. However, already in 1938, Lee managed to create the first independent channel for exports from Korea to China and Manchuria.
In addition, Samsung also owns the divisions Samsung C&T Corporation, Samsung Securities, Samsung SDS, and Samsung Life Insurance. Previously, until 2000, the corporation also owned the Samsung Motors division, which is now the property of Renault. I believe this is a multinational company. In general, this is a group of companies. The main office is located in Seoul. The company has been on the market for quite some time, and was initially engaged in the trade of food products.
They were the ones who decorated the company’s first logo. The US Army landed on the Korean Peninsula and liberated South Korea from the Japanese. The South Korean economy was growing at a rapid rate of 6 to 14% per year. The increase in exports during this period was 30%. In 1965, South Korea restored diplomatic relations with Japan.
The company employs about 160 thousand people in 87 offices in 60 countries. Let's say Ford controls factories in many countries, and being a transnational corporation, it is still an American company. Moreover, Samsung has many original developments. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private enterprise in the country.