What country is Samsung from? Where is Samsung Galaxy S7 produced and assembled?

Russian writing According to the norms of practical transcription, “Samson”) in Korean means “three stars.” There is a possible connection between this name and the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern inheritance traditions, according to which the eldest son inherits most of the family property.

We use the company's human and technological resources to create products and services of superior quality, thereby contributing to the improvement of global society.

Company history

Founding of the company

Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - automobile production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc.

Company reform

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number subsidiaries. With Lee Kun-hee joining the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy towards external investors should have increased the company's attractiveness for subsidies, since the conglomerate had lost financial support from the state.

Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and career advancement based on years of service.

Marketing changes were introduced, a complete redesign of the company's mission and a change in its symbol. The company's first two logos featured three red stars. But Samsung management, considering the previous logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem was released - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are now studying the change of the Samsung logo as an example of an exceptionally successful rebranding.

When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of ​​renewal and improvement.” These changes continued until the 1990s.

Samsung Group financial report for 2006:

The concern's sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

Structure of Samsung Group (by distribution of company profits from various areas of activity, 2006)

Companies belonging to the Samsung Group concern electronics and microelectronics, chemical industry, automotive industry, heavy industry, finance and credit, insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by division, thus the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the group's sales come from the electronics industry.

Companies in this division:

• Samsung Electronics
• Samsung SDI
• Samsung Electro-Mechanics
• Samsung SDS
• Samsung Networks

The company's electronics industry divisions operate throughout the world, most of its products are exported. The distribution of Samsung's electronics business by region is as follows:

The divisions are engaged in the production of hard drives (HDD), RAM, LCD monitors, LCD and plasma TVs, mobile phones GSM, CDMA, 3G standards and with support for WiMAX, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., development of third and fourth generation wireless telecommunications networks, WiMAX.

Distribution of Samsung electronics business by technology areas:

It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in mobile phone sales, ahead of its main competitor Nokia.

According to statistics from the research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading television brands in the global market; similarly, Samsung remains in first place in the Western and Western markets. Eastern Europe and the North American region separately:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a television production plant was opened in Russia (Kaluga region), the company assembles liquid crystal and plasma televisions of small diagonals (up to 42") budget series. The plant has a workshop for the production of plastic parts of the product body, but the line is not fully loaded and the bulk of the devices are assembled from imported parts (mainly made in China) (November 2008).

The main production facility in the suburbs of Seoul became busy with the production of displays highest quality(of all produced by the concern), the “6 sigma” control system has been introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.

Chemical industry

The structure of the chemical industry division includes five enterprises:

• Samsung Total Petrochemicals (international company, joint venture with Total Group)
• Samsung Petrochemicals
• Samsung Fine Chemicals
• Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $5 billion a year. Samsung Total Petrochemicals is the group's largest company engaged in the chemical industry; it is a joint venture between the Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesan (South Korea), which produces household chemicals, general chemicals, basic chemicals:

• paraxylene
• LPG, fuel

Heavy industry

There are two divisions of the concern in the field of heavy industry:

• Samsung Heavy Industries
• Samsung Techwin

The division brings in about 10% of the concern's profit, as it works mainly on the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as oil construction -, gas pipelines, tankers. Major projects include the development of the KTX2 multi-role training aircraft, the K9 self-propelled howitzer, the world's largest liquefied gas tanker and container ship, the Xin Los Angeles.

Construction

The construction is carried out by one company of the concern:

• Samsung Engineering

The industry brings the concern about $2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world; third-party orders are very rare. Among the buildings developed and designed by this company, it is worth noting the Samsung Group head office building in Seoul, the tallest building in the world - Burj Dubai in the United Arab Emirates, the Twin Towers in Malaysia, Taipei 101 in Taiwan.

Samsung Group head office building in Seoul

Tallest building in the world Burj Dubai United Arab Emirates

Twin Towers in Malaysia

Taipei 101 in Taiwan

Automotive industry

One of the concern’s non-core divisions is automotive manufacturing; there is one enterprise in this area:

• Samsung Motors (Renault Samsung Motors) - 2000.

Until 2008, the company provided exclusively for the domestic market. The concern's immediate plans include entering the market of the Asia-Pacific region (2009). In 2007, production volume amounted to 179,272 vehicles.

Finance and credit, insurance

Light industry

Samsung Cheil Industries, a company founded in 1954 as a textile manufactory, has successfully transformed itself into a leader in the fashion industry in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.

Marketing and advertising

Entertainment and Leisure Industry

The entertainment and recreation industry is represented in the conglomerate by two companies:

Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a chain of five-star hotels operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is one of the ten best hotels in the world.

Samsung activities in Russia

The Russian market from the entire Samsung Group concern is mainly represented by divisions of the electronics industry:
1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini- and microsystems), mobile phones, office equipment (monitors, laptops , printers, MFPs).
2. Toshiba-Samsung - hard drives, optical drives
3. SDS - RAM

President of the headquarters for the CIS and Baltic countries, CEO of Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).

The international analytical agency GfK provides the following statistics on sales of Samsung Electronics in Russia:

According to the research company ITResearch for 2007:

Samsung plant in Russia

Samsung warehouse in Russia

Samsung and Chelsea Football Club

Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official ceremony of concluding the agreement took place between the President of the European division of Samsung In Soo Kim and executive director football club Peter Knn at Stamford Bridge stadium. Thus, since 2005, the football club has been wearing blue (white) T-shirts with the Samsung Mobile logo on the chest. The five-year contract involves costs of £50 million.

The decision to cooperate was made in order to strengthen the company’s position in the field of telecommunications technologies in the European market.

Sponsorship in art and literature

Literary Prize named after. L. Tolstoy " Yasnaya Polyana»

Samsung acted as a co-founder of the Yasnaya Polyana award. The prize winners are authors whose works awaken in readers the ideals of morality and charity. The prize is one of the prestigious literary awards in Russia, designed to support writers, followers of the morals and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.

Sponsorship of the Bolshoi Theater

Notes

1. Traditions East-West (Russian). Retrieved December 1, 2008.
2. Samsung Group Official Website_Company Philosophy
3. Shin Hyun Hwak South Korea: a difficult path to prosperity. // Problems Far East . - . - № 5.
4. The 100 TOP Brands
5. Official website of Samsung Group_Company symbol (Russian). Retrieved November 18, 2008.
6. KRW/USD (exchange rate at the time of report (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
7. Samsung Group annual 2006 (English). Retrieved November 18, 2008.
8. Alexander Prokhorov Journey to the center of Samsung // "ComputerPress". - 2006. - № 12.
9. News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008.

Everyone uses mobile devices, TVs, various household appliances: microwave ovens, refrigerators, washing machines. And if you ask who is the best in this sector, many will answer - the manufacturer Samsung.

Yes, that's true. is a well-known global brand, under whose leadership almost any equipment used daily in everyday life is produced. You can hear about this company in advertising. You can read about her interesting facts on various sites. It can be seen in any thematic ratings, where it ranks far last place. But few people know how it all began, and even which country is the manufacturer of Samsung.

The beginning of the story

Samsung's manufacturing country is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial condition was only 30 thousand won (2 thousand dollars at that time).

At the time of its founding, the company was named Samsung ("three stars" in Korean), in honor of Byong's three sons. But there is other information about Samsung and the origin of its name. Which of them is true is unknown.

Although Samsung is now considered a world leader in the production of various equipment and electronics, at the time of its founding the company’s employees were engaged in completely different matters, namely the production of rice flour. It was only in 1969 that the company made a breakthrough in the technical field.

Production of equipment

At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began producing semiconductors. Later, a workshop was opened where they assembled black and white televisions.

Since 1973, production gradually switched to large-scale production of household appliances. And the cooperation of two opposing companies turned into an entire corporation called Samsung Electronics.

In the same year, Samsung Electronics moved from Daegu to Suwon (a city in South Korea), where a home appliance plant was built in early December. A year later, Semiconductor Co. joined the corporation. (Korean company). This marked the beginning of large-scale production of refrigerators and washing machines.

Since 1979, the company began producing VCRs. And since 1983 - PC. In the same year, the manufacturing country of Samsung is no longer only South Korea, but also the USA. The fact is that production moved here with the aim of opening a plant for the production of microwave ovens.

Production started in 1998 digital TVs and DVD players. And in 1999, the company created the first mobile phone.

Samsung today

Today it is difficult to say which country is Samsung's manufacturing country, because the company's factories are located all over the world. The corporation has provided jobs to more than half a million citizens in 60 countries. And it plans to expand further in the future.

Almost everything is produced under this brand: from stereo systems and televisions to refrigerators and washing machines. Even such specific household appliances as sandwich makers or waffle irons are mass produced at Samsung Group factories. That is why now in almost any area of ​​life you can come across the Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights in the electronics industry.

It's time for some great fucking stories. This time I will tell you the history of Samsung Corporation, where it started, how and where it went, and what it finally came to. To whom and what does it owe its development and what it looks like now.
It all started around 1932, when young Lee Byong-chul, the son of fairly wealthy peasants and a graduate of Tokyo University, opened his warehouse in the small city of Daegu, selling rice flour. Yes, yes, if you want to be largest producer phones (like Nokia or Samsung), start a business completely unrelated to this - make paper, sell flour, rescue kittens.

At that time, all of Korea was a colony of Japan, which in every possible way stifled the spirit of entrepreneurship, which is why the country was in fact a very large vegetable garden with a very poor population.
Cheap labor provided excellent prices for goods, and by 1938 our hero became the first to transport flour to China. Things went well and the man began to transport not only flour, but also rice, sugar, fish and other nonsense that people needed to survive, taking it away from the poor Korean workers. It was then, in 1938, that the Samson Trading trademark was registered (this is how the name Samsung is correctly pronounced)

Samsung literally means “three stars,” which you can see on all early versions of the logo. There is a beautiful legend that the name was given in honor of his three sons, but the problem is that in 1938 he didn’t have them yet and he hardly even thought about it.

Things were going uphill and by the beginning of World War II, Lee was fully armed: when American troops landed on the peninsula, his factories producing various kinds of hats were quickly converted into factories producing beer and vodka, which good-natured and rich Americans happily bought at even quite inflated prices, creating Lee Biong's capital.

In 1950, the Korean War began - North Korea against South Korea. The entrepreneur's warehouses and factories were burned or looted, and Lee himself was put on the northerners' hit list for aiding and bribing the then (and first) president of South Korea. Chul, realizing that things are bad, is going to flee to the south.

There is another legend that is gradually growing into two. One by one, he collects all the money and gives it to his driver, whom he sends to the south, but the driver is caught in the middle of the journey and taken prisoner. However (!) he manages to hide the money in one of the houses, which later (!) burned down, but by a lucky chance (!) the chest with the money survived and Lee Byung later miraculously (!) finds it.
According to the second legend, Chhun accidentally (!) finds someone else's burnt house and someone else's money in a chest, which he later uses to degenerate the business.
These are the Korean legends.

After the capture and execution of the first, evil president of South Korea, a second, good one comes to power, who begins a series of industrial and economic reforms. In particular, an attempt was made to replace the import of goods with domestic production. To do this, the president asked the United States for thousands of money for development, in fact brazenly stealing it and spending it on women and booze. Our hero didn’t get the booze and the chicks, but in addition to money, the United States also gave out orders for the production of all kinds of products, on which the newly recreated Samsung could make good money. It was during this period and for these orders that companies such as Daewoo, LG (formerly GoldStar) and Hyundai were created, rather large companies today.

By the end of the sixties, the founder of Samsung became the most influential and largest entrepreneur in the country. Realizing that the story with the president and his factories could repeat itself, he begins to travel to Japan, establish contacts with the mythical traders there, and Sanyo becomes the first sign, merging with which Samsung receives the Group prefix and the Samsung Electronics division.

While the head of Samsung was traveling around Japan, a coup occurred again in his homeland, and again the evil president was in power! Lee Biong, without wasting a moment, talks with the new president and convinces him that it is his company that is capable of leading the country out of crisis, wars and bringing happiness and joy in the future and throughout the planet. But to do this, he had to be made the head of economics, and his company had to be given the best and largest orders. And the president agreed.

Here it is worth making a note about the personality of the main character. He was a cunning, crafty man. Only his desire for profit and life saved his skin and literally begged for such privileges. Don't think that he was a kind entrepreneur who loved his employees and earned the respect of the president.

Samsung Group begins to actively engage in the production of paper (the government gave Samsung the care of the only paper factory) and fertilizers (again, the only ones in the country), they began to build and restore hospitals, hotels, universities, engage in insurance, and by the year 70 Samsung took up heavy production. The corporation in fact began to serve the country, continuing to increase Lee's fortune.

In parallel with this, the company decides to enter a new market - electronics, starting to collect hair dryers and black and white TVs with the help of Sanyo. At some point, realizing that they could do all this without Sanyo, they said goodbye to the company, making their own components for TVs and hair dryers.

At the same time, democracy comes to the country (this time for real) and the flow of money and government orders stops, many institutions, such as hospitals and schools, are transferred back to the state, Samsung has to tighten its belts. The entire board, which consisted of Lee's close and distant relatives, on his own order, was dismissed and European and Western experts were hired in their places, who could not only preserve the current one, but also increase it (what was once found in the ashes , lol).

In 1983, the company began producing computers and components.
In 1987, the company's founder, Lee Byung-chul, died in Seoul at the age of 77.
By 1991, production of mobile phones began.

But most of all, Samsung, of course, “rose” in monitors and televisions; factories were erected in many large countries as quickly as possible in order to fully supply domestic markets. So, for example, all Samsung TVs and monitors sold in Russia are produced at the company’s plant in Kaluga region.

Now Samsung is not just a multi-billion dollar company, but also a leader in many industries, collecting not only well-known phones and electronics. In addition, Samsung does not hesitate to continue to engage in the chemical and heavy industries, build houses, cars, planes, ships, as well as issue loans and insurance. Samsung is an elegantly structured corporation, with branches in different industries that not only generate income, but also help lead its main directions forward.

For example, the construction division can build factories, the light industry division can sew clothes for workers in these factories, and the finance and credit department can insure life and issue loans. The automobile concern produces cars for various kinds of managers, and the plant itself produces those same monitors and televisions.

The experience that the company gained in raising the country as planned was not forgotten, but, on the contrary, was wisely applied.

Slogan: Digitally Yours

Samsung Group is one of the largest conglomerates in the business world; in its homeland, South Korea, the word “chaebol” is used for such companies. Chobol is a large financial and industrial group, predominantly owned by one family and associated with government circles.

The leading division of the corporation Samsung is rightfully Samsung Electronics, a world-famous manufacturer of LCD panels, DVD players, mobile phones, memory modules used in computers, phones, players. Corporations Samsung also belong Samsung Life Insurance, Samsung SDS, Samsung Securities, Samsung C&T Corporation. Until 2000, the composition Samsung also included a unit Samsung Motors, now owned Renault.

Samsung Group was founded in Daegu, Korea, on March 1, 1938. Its founder was entrepreneur Byung-Chull Lee (1910-1987), whose starting capital was only 30,000 won ($2,000), named the company Samsung (Samsung Trading Co), translated from Korean as “three stars”, on the first logos of the company these three stars are present in different variations. One of the most plausible versions the origin of the name says that the entrepreneur had three sons. (Judging by further development none of the three sons turned out to be a fool, which, in fact, distinguishes the Korean fairy tale from the Russian folk tale.) This version is also supported by the fact that the company, in the spirit of many Asian companies, remained a family business, transferring and increasing capital among a circle of relatives (and making a relative of the one who managed to enter the business, stand out: intra-clan marriages are one of the traditions of business in Asia). The entrepreneur, who, according to some sources, never received an academic degree, became one of the most famous and most respected people in Korea; a Korean analogue is named after him Nobel Prize— Ho-Am Prize, established by Samsung and awarded for outstanding achievements in the field of science and technology.

The company experienced its rebirth in 1951. After the war and predatory actions on the part of the warring parties, the business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit and, starting from scratch, Byong Chul Lee revived the company, achieving even greater prosperity in just a year. Whatever the entrepreneur did, his sphere of interests included: the production of sugar, wool, and other consumer goods, retail, insurance, radio broadcasting, publishing business, securities trading. In the 1960s Samsung unprecedented success awaited. In order to revive the Korean economy, a policy was pursued to develop large national companies; the state subsidized, supported and helped selected corporations in every possible way, essentially creating greenhouse conditions for them, eliminating competition and giving them broad powers. To the Creator Samsung managed to get closer to government circles, which provided the corporation with unlimited opportunities for growth and expansion.

In the 1970s, Samsung entered the semiconductor market, seeing the promise of this area and the rapid development of the industry. Created Samsung Electronics Co. Ltd, a company that included several smaller branches Samsung Group, engaged in electronics ( Samsung Electron Devices, Samsung Electro-Mechanics, Samsung Corning, Samsung Semiconductor and Telecommunications).

In 1969, the division Samsung — Samsung-Sanyo releases the first batch of black and white televisions. 5 years later, the company begins to produce refrigerators and washing machines. After another 5 years - the release of microwave ovens and air conditioners. In 1978, a representative office of the company was opened in the USA. Having managed to become the first in Korea ( Samsung accounts for one-fifth of Korea's total exports), Samsung begins the journey to conquer world leadership. In the 1980s Samsung enters the personal computer market. In 1991, the first mobile phone was developed Samsung, and in 1999 - the first smartphone. In 1992, the company began developing its first DRAM memory chip, then it was about a capacity of 64 MB, now chips with a capacity of 64 GB are produced. In 1998, mass production of digital televisions developed at the company's research center began. Year after year Samsung expands its presence in the global market, maintaining leadership in sales of cell phones and televisions.

In 1993, the year of the company's 55th anniversary, an updated logo appeared Samsung- tilted ellipse blue, with an inscription inside. The new logo successfully reflected the company's entry into the international arena, a unique bid for global leadership. Visually it seems that the word Samsung is inside the orbit celestial body, undoubtedly the corporation is a kind of universe, but at the same time this universe is open to the world, just look at the letters "S" And "G"- they are in contact with external space. One of the highlights of the logo is the writing of the letters. "A" without a dash, repeated many times subsequently, this technique still remained familiar Samsung.

Today's advanced unit Samsung Group - Samsung Electronics has become a world leader in the production of electronics and household appliances. Samsung Heavy Industries- the division engaged in shipbuilding is the second in the world. The corporation is headed by Lee Kun Hee, the son of the founder. It is to him that Samsung owes its success in the modern world, having accepted the responsibilities of the head of the conglomerate after the death of his father in 1987, Lee Kun-hee abandoned the idea of ​​​​mass production of goods of low, so-called budget quality and focused the company’s efforts on the production of high-quality products that are innovative and ahead of market trends . Brand Samsung gained a lot from this decision, because those who considered the company’s products to be of insufficient quality recent years discover the world of household appliances and electronics with an exceptional price-quality combination, and if we add here the company’s high level of service, then there is practically no alternative to the company’s products.

Samsung is an entire industrial concern. The giant was founded back in 1938.

In 1938, Korean entrepreneur Lee Byung-chul succeeds in registering the Samsung Trading Company trademark. At first, his company exported rice, sugar and dry fish from Korea to China and Manchuria.

The name Samsung is not Korean. Lee Byung-chul named his enterprise this way because he had far-reaching plans. At the onset of the 50s, the ambitious Korean planned to develop a partnership with the countries of North America.

During World War II, when American troops landed in Europe, Samsung began supplying the American military with rice vodka and beer. However, the brutal Korean War that broke out in the 50s stopped the company's growth. The alcohol sales business was curtailed, and many factories were simply destroyed.

Renaissance

After the end of the Korean War, the new government began to implement large-scale economic reforms. In order to boost the country's economy, it was decided to provide the largest entrepreneurs with government orders. They were also provided with huge tax and legal benefits. It was during this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.

Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai - in construction, Samsung began to produce electronics, LG began to produce a variety of electronics.

The company made another breakthrough when in 1969, after merging with Sanyo, it began producing the first black and white televisions. At that time, only 2% of Koreans had televisions at home.

The merger of the two companies became the basis for the creation of a large division - Samsung Electronics.

However, already in the 80s the company had to endure a major crisis. The economic downturn of the eighties almost cost the company collapse.

Samsung had to get rid of several non-core divisions and also reduce the number of subsidiaries.

Big changes

The next chapter in the company's history began with the arrival of a new leader, Lee Gon-hee. He proposed a major range of reforms, which involved a complete restructuring of the company and a change in all management principles.

The company also faced a complete change in marketing. The company strategy and logo were completely redesigned. It was then that the world saw the modern Samsung logo.

Today, all students who are studying to become advertisers are talking about the Samsung rebranding as one of the most successful in history. Stunning design and a large-scale advertising campaign around the world did their job. Now the Samsung logo is considered the most recognizable in the world.

In 1983, the company began producing personal computers. In 1992–1993, the company's developers completed work on the first personal mobile devices.

According to marketing research conducted by international agencies, Samsung is in 21st place in terms of total brand value. Brand Samsung is valued at nearly $17 billion.

Samsung Group has many divisions that are involved in the production of microelectronics, chemical industry, construction, etc.

The structure of the company is a full (closed) production cycle of various electronics.

According to research, Samsung ranks first in the United States in selling mobile phones. The company is a leader in the European mobile phone market and is ahead of its main competitor, the Swedish company Nokia.