Brand name: Samsung
Year the brand entered the market: 1948
Industry: household appliances, electronics, shipbuilding, finance, chemistry, entertainment, aircraft manufacturing
Products: TVs, telephones, home theaters, refrigerators, microwave ovens and many others.
Owning company: Samsung Group
Company headquarters: Republic of Korea: Seoul
The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a unified Korea. An enterprising resident of the town of Daegu, trader Byong Chul Lee, decided to expand his business and, together with his Chinese partners, founded a rice trading company. Things were going well, the company was exploring new areas of activity, the staff was growing, and in 1948 it was decided to give the company a fashionable “American” name: Samsung Trading Co.
An unambiguous version of the origin of the word Samsung(pronounced "samson") no, but the most common version is that it means "three stars" in Korean. Perhaps the choice of name is related to the three sons of the company's founder, Byong Chul Lee, one of whom, Kun Hee Lee, currently heads the industrial group.
In 1969, the company made a breakthrough into the advanced electronics industry practically from scratch. Together with the Japanese company Sanyo, it was created Samsung Electronics Company "SEC", which specialized in the production of semiconductors and a few years later became the property of Samsung.
A serious step forward in the history of the company occurred in 1969, when it, together with the Japanese company Sanyo, opened a workshop in South Korea for assembling black-and-white Japanese televisions. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture came completely under the control of Samsung Trading Co and turned into the Samsung Electronics Corporation.
Having started its activities in the consumer electronics market practically from scratch, within a few years Samsung Electronics took a prominent place in it. By adopting Sanyo technology and then concentrating on the production of semiconductors, the corporation eventually became one of the largest and most famous electronics manufacturers in the world.
In August 1973, the corporation's headquarters moved to Suwon ( South Korea), and by December construction of a consumer electronics plant was completed. Later, the Korean company Semiconductor Co. joined the corporation, marking the beginning of mass production of washing machines and refrigerators.
By 1978, a sales office was opened in the United States, and Samsung Electronics' export volumes exceeded $100 million. In 1979, the first consumer video recorders were released.
In 1980, Korea Telecommunications Co. joined the corporation, which was then renamed Samsung Semiconductor & Telecommunications Co.
In 1983, production of personal computers began (model: SPC-1000). And in 1983, a 64M DRAM chip with a memory capacity of 64 MB was released, Samsung was the first to release a player capable of reading regular compact discs, CD – ROM, VIDEO – CD, PHOTO – CD, CD player – OK. A year later, a sales office was opened in England and a plant for the production of VCRs in the USA, and construction of the largest plant for the production of microwave ovens (2.4 million units per year) was completed.
In 1986, the Korean Management Association awarded Samsung Electronics the " Best company"The same year was marked by the release of the ten millionth color TV, the opening of sales offices in Canada and Australia, research laboratories in California and Tokyo (Japan). In the fall of 1988, a representative office appeared in France, and the corporation merged with Samsung Semiconductor & Telecommunications Co.
By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products and opened factories in Thailand and Malaysia. In 1992, factories were launched in China and Czechoslovakia, and the company itself was included in Group A, according to the international credit rating. In order to improve the management structure, in December of the same year, Samsung Electronics switched to a unified presidential management system.
In December 1991, the development of personal mobile telephone devices was completed.
In August 1992, development of the mobile telephone system was completed.
In 1938, in the small South Korean town of Daegu, a small entrepreneur who traded in rice, together with his partner, decided to found a company with starting capital only 2000 dollars. An enterprise called “Samson” meant “Three Stars” in translation and was created with the aim of expanding the business.
Beginning of Byong Chul Lee's business
At the beginning of the last century, Chhun Li was engaged in producing flour from rice and selling it in one of his shops. Although at that time Korea was captured by Japan, the small entrepreneur still managed to make his favorite business effective.
Then the businessman decided to organize the supply of food products, which he bought from local producers and fishermen, to neighboring Manjuria and China. For these purposes, he had to open an export company with a staff of 50 people.
Over time, the list of food products Lee exported abroad expanded significantly, since in 1939 the businessman managed to buy a small brewery. Now rice vodka and wine products began to be supplied to other countries, especially America.
Second world war had virtually no impact on the entrepreneur's trade. After its completion, the owner of the factories began to resell sewing machines, steel and fertilizers for plants. Just in 1948, Lee's company received a change in its name, which now sounded American - Samsung Trading Co.
Prerequisites for the production of household appliances
In 1950–1953, a war broke out in Korea between the communist North and the pro-American South, which virtually destroyed Chul Lee's business. But thanks to the fact that the founder of Samsung did not give up and took advantage of the support of the government (the businessman was friends with the President of South Korea himself), it was possible to revive the brand from the hell.
In the middle of the last century, Samsung has been engaged in:
- textile production;
- sugar production;
- insurance business;
- fertilizer production;
- and even has its own newspaper, Joong-Ang.
Samsung Corporation began to prosper due to benefits and government orders from the government. Another interesting fact is that hospitals, schools and hotels began to be built throughout the country thanks to the support of a world-famous brand. The construction of the famous skyscraper in the UAE, Burj Khalifa, and the twin towers in Malaysia also did not happen without the support of the company.
You can also watch the history of Samsung's development in the video.
What makes a business successful?
Developed intuition and lightning-fast reaction of the company owner are precisely those qualities of a manager due to which it was possible to build and keep afloat one of the largest brands producing electrical equipment. And now, even 80 years after its founding, Lee’s followers are able to sense the approach of change and are improving their production by introducing new technologies.
Having determined that technology is the future, the corporation's management decides to produce refrigerators, washing machines, televisions, cameras and microwave ovens. In 1983, the first personal computer was released.
Being forward-looking managers, the government of the concern supplies equipment to America and European countries. Thus, managed to get 1/5 of the total South Korean export and become a leader, outperforming its competitor, Sony (according to British researchers, in 2005 the Samsung brand for the first time exceeded the value of the Sony corporation).
Financial indicators of the Samsung company
The total volume of products sold in 1994 amounted to over 5 billion dollars. And in 1995, goods in approximately this equivalent were exported to other countries.
As of 2017, the value of Samsung Corporation is estimated at $23.4 billion, which was achieved thanks to exports and a successful marketing policy. There has been a rapid increase in brand value over the past 10 years - by 280%.
Competitors
In 1969, the company opened a joint venture with Sanyo to produce black and white televisions. After some time, Sanyo is absorbed by its ally - the new company became known as Samsung Electronics.
Competitors in the sale of household appliances are TM Sony, LG, Zanussi and many others. According to Forbes Global magazine, the Samsung brand was awarded the title of the best manufacturer of home appliances in 1999.
One of the main directions of the company is the sale of telecommunications equipment. So, 10 years ago the company's share for the sale of LCD TVs in European markets and North America amounted to 11.7%, which outpaced the sales of branded goods Philips, LG, TTE and Sony.
When releasing smartphones and computer equipment and the corporation competes with such famous brands as Apple, Lenovo, HTC and others. The brand's smartphones cannot boast of a high status, since the Vertu brand actively occupies a position in the sale of premium gadgets.
Marketing policy of the company
After the death of Chul Lee in 1987, the Samsung concern was headed by his son Kun Hee., who decided not to focus on the scale of production. He stopped producing cheap goods that were of low quality, and began to focus on modern technologies that are ahead of their time.
The choice was made in favor of quality. And now the Kun Hee company can boast of both mass production and high technology.
Kun Hee is a real reformer who not only restructured the company, but also completely redesigned the marketing policy. Thus, to promote a product:
- the logo was rebranded (red stars were converted into a blue ellipse with the name of the corporation);
- a large-scale advertising campaign was implemented around the world;
- Among competitive advantages, preference was given not to quantity, but to quality;
- changed the company’s mission, and also introduced the principle “do not spare money on promotion, but at the same time, spend it with maximum efficiency”;
- segmented the market into 3 categories of users (with limited, standard and increased requirements for technology);
- engaged in active support of the social sphere around the world, which increased brand awareness (the Olympic Committee, Chelsea FC and other projects are sponsored);
- began to channel huge amounts of money into scientific research and improvement of technical characteristics.
Brand in Russia
In 2007, during the international economic forum in St. Petersburg, a cooperation agreement was signed and eventually implemented between representatives of the Samsung corporation and the administration of Kaluga. Thus, factory buildings were erected on the territory of the regional industrial park, which are now managed by the joint venture Samsung Electronics Rus Kaluga. The plant, on an area of 43 hectares, launched its first workshop for the production of equipment in 2008.
Since 2009, a distribution center for the Samsung concern and a SERK plant have been operating on the basis of the Vorsino industrial park. The consolidated volume of investment in the joint venture amounted to 3.5 billion rubles.
The corporation does not forget about social sphere, providing financial support to the Hermitage, the Olympic Committee and the Bolshoi Theater.
Samsung today
In the 4th quarter of 2016, the company's total income increased by 50% compared to the same period in 2015 (amounted to over $7 billion for the period). There is also an increase in income from the sale of smartphones Galaxy Note 7 and Galaxy S7.
The corporation is one of the top 5 companies that are increasing their financial potential at a rapid pace.
An impressive staff of about 150 thousand personnel, and the opening of its representative offices in 62 countries, testifies to the skillful conduct of business. It should also be noted that the brand is highly recognized, which currently stands at about 98%.
It is thanks to the success of the Samsung company that the Korean town of Suwong, where the brand's headquarters is located, is now popularly called Samsung-City.
Thus, thanks to the focus on the intuition of owners and managers, modern technologies and thoughtful marketing policies, Samsung Electronics occupies a leading position among well-known manufacturers of household appliances and electronics.
You can watch more than 50 interesting facts about the company in the video.
The Russian spelling according to the norms of practical transcription is “samson”) in Korean means “three stars”. There is a possible connection between this name and the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern inheritance traditions, according to which the eldest son inherits most of the family property.
We use the company's human and technological resources to create products and services of superior quality, thereby contributing to the improvement of global society.
Company history
Founding of the company
Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - automobile production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc.
Company reform
The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number subsidiaries. With Lee Kun-hee joining the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy towards external investors should have increased the company's attractiveness for subsidies, since the conglomerate had lost financial support from the state.
Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and promotion career ladder for long service.
Marketing changes were introduced, a complete redesign of the company's mission and a change in its symbol. The company's first two logos featured three red stars. But Samsung management, considering the previous logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem was released - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are now studying the change of the Samsung logo as an example of an exceptionally successful rebranding.
When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of renewal and improvement.” These changes continued until the 1990s.
Samsung Group financial report for 2006:
The concern's sales growth trends according to the company's annual reports:
General view of the profit distribution structure of the Samsung Group according to the report for 2006:
| Area of activity of the division | Division name | Division sales, billion USD | % of total sales |
| Electronics industry | Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks |
63,4 7,15 2,58 2,26 0,598 |
39,90 4,50 1,62 1,42 0,38 |
| Chemical industry | Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals |
3,5 1,5 0,802 0,292 |
2,20 0,94 0,50 0,18 |
| Finance and insurance | Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management |
29,1 8,76 2,36 1,31 0,08 |
18,31 5,51 1,49 0,82 0,05 |
| Heavy industry | Samsung Heavy Industries Samsung Techwin |
6,83 3,095 |
4,03 1,95 |
| other activities | Samsung Corporation Samsung Engineering |
10,18 2,18 1,55 1,47 0,469 |
6,41 1,37 0,98 0,93 0,30 |
Structure of Samsung Group (by distribution of company profits from various areas of activity, 2006)
Companies included in the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by division, thus the main income of the concern comes from the electronics industry.
Electronics industry
More than 70% of the group's sales come from the electronics industry.
Companies in this division:
- Samsung Electronics
- Samsung SDI
- Samsung Electro-Mechanics
- Samsung SDS
- Samsung Networks
The company's electronics industry divisions operate throughout the world, most of its products are exported. The distribution of Samsung's electronics business by region is as follows:
The divisions are engaged in the production of hard drives (HDD), RAM, LCD monitors, LCD and plasma TVs, mobile phones GSM, CDMA, 3G standards and with support for WiMAX, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., development of third and fourth generation wireless telecommunications networks, WiMAX.
Distribution of Samsung electronics business by technology areas:
It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in mobile phone sales, ahead of its main competitor Nokia.
According to statistics from the research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading television brands in the global market; similarly, Samsung remains in first place in the Western and Western markets. Eastern Europe and the North American region separately:
One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).
In 2008, a television production plant was opened in Russia (Kaluga region), the company assembles liquid crystal and plasma televisions of small diagonals (up to 42") budget series. The plant has a workshop for the production of plastic parts of the product body, but the line is not fully loaded and the bulk of the devices are assembled from imported parts (mainly made in China) (November 2008).
The main production facility in the suburbs of Seoul became busy with the production of displays highest quality(of all produced by the concern), the “6 sigma” control system has been introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.
Chemical industry
Division structure chemical industry includes five enterprises:
- Samsung Total Petrochemicals (international company, joint venture with Total Group)
- Samsung Petrochemicals
- Samsung Fine Chemicals
- Samsung BP Chemicals (international company, joint venture with BP Chemicals)
The industry brings the concern about $5 billion a year. Samsung Total Petrochemicals is the group's largest company engaged in the chemical industry; it is a joint venture between the Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesan (South Korea), which produces household chemicals, general chemicals, basic chemicals:
- paraxylene
- LPG, fuel
Heavy industry
There are two divisions of the concern in the field of heavy industry:
- Samsung Heavy Industries
- Samsung Techwin
The division brings in about 10% of the concern's profit, as it works mainly on the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as oil construction -, gas pipelines, tankers. Major projects include the development of the KTX2 multi-role training aircraft, the K9 self-propelled howitzer, the world's largest liquefied gas tanker and container ship, the Xin Los Angeles.
Construction
The construction is carried out by one company of the concern:
- Samsung Engineering
The industry brings the concern about $2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world; third-party orders are very rare. Among the buildings developed and designed by this company, it is worth noting the head office building of the Samsung Group in Seoul, the most tall building in the world - Burj Dubai in the United Arab Emirates, Twin Towers in Malaysia, Taipei 101 in Taiwan.
Samsung Group head office building in Seoul
The tallest building in the world Burj Dubai in the United Arab Emirates
Twin Towers in Malaysia
Taipei 101 in Taiwan
Automotive industry
One of the concern’s non-core divisions is automotive manufacturing; there is one enterprise in this area:
- Samsung Motors (Renault Samsung Motors) - 2000.
Until 2008, the company provided exclusively for the domestic market. The concern's immediate plans include entering the market of the Asia-Pacific region (2009). In 2007, production volume amounted to 179,272 vehicles.
Finance and credit, insurance
Light industry
Samsung Cheil Industries, a company founded in 1954 as a textile manufactory, has successfully transformed itself into a leader in the fashion industry in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.
Marketing and advertising
Entertainment and Leisure Industry
The entertainment and recreation industry is represented in the conglomerate by two companies:
Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a chain of five-star hotels operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is one of the ten best hotels in the world.
Samsung activities in Russia
The Russian market from the entire Samsung Group concern is mainly represented by divisions of the electronics industry:
1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini- and microsystems), mobile phones, office equipment (monitors, laptops , printers, MFPs).
2. Toshiba-Samsung - hard drives, optical drives
3. SDS - RAM
President of the headquarters for the CIS and Baltic countries, CEO of Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).
The international analytical agency GfK provides the following statistics on sales of Samsung Electronics in Russia:
According to the research company ITResearch for 2007:
Samsung plant in Russia
Samsung warehouse in Russia
Samsung and Chelsea Football Club
Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official ceremony of concluding the agreement took place between the President of the European division of Samsung In Soo Kim and executive director football club Peter Knn at Stamford Bridge stadium. Thus, since 2005, the football club has been wearing blue (white) T-shirts with the Samsung Mobile logo on the chest. The five-year contract involves costs of £50 million.
The decision to cooperate was made in order to strengthen the company’s position in the field of telecommunications technologies in the European market.
Sponsorship in art and literature
Literary Prize named after. L. Tolstoy " Yasnaya Polyana»
Samsung acted as a co-founder of the Yasnaya Polyana award. The winners of the prize are authors whose works awaken in readers the ideals of morality and charity. The prize is one of the prestigious literary awards in Russia, designed to support writers, followers of the morals and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.
Sponsorship of the Bolshoi Theater
Notes
- Traditions East-West (Russian). Retrieved December 1, 2008.
- Samsung Group Official Website_Company Philosophy
- Shin Hyun Hwak South Korea: a difficult path to prosperity. // Problems Far East . - . - № 5.
- The 100 TOP Brands
- Official website of Samsung Group_Company symbol (Russian). Retrieved November 18, 2008.
- KRW/USD (exchange rate at the time of report (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
- Samsung Group annual 2006 (English). Retrieved November 18, 2008.
- Alexander Prokhorov Journey to the Samsung Center // "ComputerPress". - 2006. - № 12.
- News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008.
In hardware and electronics stores you can find large number various phones. The Samsung brand is popular. The manufacturer of this company is South Korea. The company produces many useful things for the home that make people's lives easier. Therefore, this manufacturer has earned trust among companies selling household appliances. Samsung Galaxy is also produced by this company.
About the company
Samsung Electronics is a world leader in the sale of electronics, household appliances, and mobile phones. The company also produces semiconductors, telecommunication systems, and memory chips. The company is considered subsidiary Samsung Group. It employs more than 300 thousand people.
You can find many products produced by Samsung. The manufacturer is known for producing household appliances, electronics, televisions, vacuum cleaners, and washing machines. The range also includes smartphones, digital cameras and headphones.
Production of electronics and household appliances
In 1969, Samsung, together with Sanyo, founded a semiconductor manufacturing company. Later, these institutions were merged. This is how Samsung Electronics came into existence, which in a short period became a leader in the field of technology production.
Since 1972, black and white televisions began to be produced. Later, refrigerators and washing machines, as well as color televisions, began to be produced. In 1980, Samsung computers began to be produced. The manufacturer focuses on consumer demand, so it has launched the production of laptops, smartphones, and tablets. Since the 1990s, the manufacture of telephones has become popular, which is still in demand today.
The company began producing digital cameras because they were more in demand than film cameras. To date, 124 offices have been opened in 56 countries. The company operates on the basis information technology, telecommunications, digital media technologies.
Producing countries
Nowadays you can find a large number of Samsung products in stores. The manufacturer of this brand is South Korea. But depending on the type of product, the country of assembly may differ:
- Double-chamber refrigerators are assembled in Poland.
- Hoods, hobs and dishwashers - in China.
- Washing machines, TVs and stereos - in Russia.
- Microwave ovens, split systems - in Malaysia.
- Vacuum cleaners, tablets, smartphones - in Vietnam.
- Ovens - in Thailand.
Therefore, the manufacturer of the Samsung TV, for example, is South Korea, but the assembly can be carried out in Russia. You need to purchase goods in specialized stores. The products are provided with a warranty from the manufacturer, under which repairs are carried out in the event of equipment breakdown.
"Samsung Galaxy"
Samsung phone manufacturer is South Korea. There are many models of this technology, differing in functions and appearance. But each gadget has a modern design, necessary services and is convenient to use.
The phones have high-quality sound, both from headphones and speakers. It is enough to charge the battery once to have enough energy for a long period. Phone operation is fast and comfortable. Many devices have slots for 2 SIM cards, which makes the equipment multifunctional.
By default, the required applications are running. The image quality is also excellent. Moreover, the prices for phones are quite affordable compared to many other brands. Nowadays, many consumers choose these types of phones, since they have remained popular for many years due to their reliability.
Samsung equipment has long been in demand among buyers. The company is constantly improving, releasing new devices. Electronics and household appliances are quite affordable and also have stable operation. Many users are satisfied with this technique.
Manufacturer Samsung
Samsung - worldwide famous brand Korean household appliances and audio and video equipment. The name Samsung literally means "three stars".This is a joint Chinese and South Korean company.
When Samsung was founded in 1969, it produced household appliances; after the Korean company Semiconductor Co joined the company, mass production of refrigerators and washing machines began under the company's brand, and since 1983, personal computers.
The company conquered new heights year after year, receiving global recognition and conquering everything large shares market.
In 1986, the company received the "Best Company of the Year" award from the Korean Management Association. In the same year, the ten millionth color TV was produced under the Samsung brand, and Samsung sales offices opened in Canada and Australia. Research laboratories of the Korean company began work in California and Tokyo (Japan).
By 1998, the world-famous corporation had become one of the most large manufacturers and sellers of LCD monitors, it launched the mass production of digital TVs.
Currently, everyone knows Samsung Electronics as an innovator in the world modern technologies, Samsung Electronics is rightfully included in the top twenty largest brands in the world market.
Samsung Electronics products have a 3-year mandatory warranty; the consumer has the right to free service at authorized service centers for all products purchased from Samsung Electronics.
*country of manufacturer means the country in which the brand was founded and its headquarters are based