Having seriously delved into the sea of ​​specialized sources on creating surveys, I decided to publish my knowledge in the form of a serious manual. But with each new block of information its volume began to resemble a full-fledged brochure. Therefore, I decided to divide it into the following three articles:

• In the first one, I will explain the concept of a survey and also explain its importance in internet marketing and blogging. You will learn how it is done, what questions it may contain, I will explain in detail the essence of the questionnaire, and I will show you my procedure for conducting a questionnaire survey.
• In the second post, I'll show you different ways to create a questionnaire on your website. To accomplish this task I will use step by step instructions with original pictures.
• in the third article you will see my method of creating a questionnaire survey using a special script from the LimeSurvey company. I will tell you in detail how you can implement the knowledge of the first article in various surveys on your resource.

What is a social survey

In simple terms, a social survey is a type of communication in which specific information is collected. Here the creator of the survey (interviewer) asks questions to his opponent (respondent), and then processes them to perform some tasks.

In scientific terms, the survey method is psychological method communicative interaction between the interviewer and the respondent, which allows you to get answers to the questions posed. In other words, we can say that conducting a survey is a kind of research that allows you to find out the needs of respondents. Basically, the following two survey methods are often used - laddering and questionnaires.

Ladder method

This type of social survey is actively used in various marketing research. Thanks to it, the cause-and-effect relationship between the properties of a product (service, brand), the benefits of use and consumer values ​​is easily revealed.

The implementation of this method is as follows: the respondent is asked questions about various properties of the product (service, brand), consumption options, etc. Usually the conversation goes like this - the interviewer asks “why...?”, the opponent of the survey gives a specific answer. Depending on the answer, the following questions follow, and the opponent answers them. Roughly speaking, this is a conversation in which questions are often formed based on the answers of the respondents.

The advantage of this method is that there is live feedback - the respondent gives comprehensive answers, the interviewer can ask more precise questions to obtain complete data for the study.

The disadvantage of laddering is that respondents may, due to a lack of practical experience in using the object under study, invent answers. That is, they offer the interviewer little conscious or familiar reasons as answers.

What is a survey

This research method uses a specially created questionnaire with pre-prepared questions. In another way it is called a questionnaire. A questionnaire survey does not require live communication with the respondent—questionnaire questions can be answered remotely.

Therefore, this method of conducting a survey has a number of positive aspects:

• questionnaire using pre-prepared questionnaires can be carried out with a large number respondents (majority of the study);
• the survey can be carried out anonymously, without requiring the respondent to provide his/her details (allows for maximum coverage of all segments of the population).

The disadvantage of surveying is significant:

• Without full-fledged live feedback, a large percentage of questionnaires are left unanswered.

How does a survey differ from a questionnaire?

In the first case, the interviewer can obtain complete answers for the study thanks to his clarifying questions. The respondent is actively involved in the conversation, the interviewer monitors the progress of the conversation and, if necessary, carefully changes the direction of his questions. The main thing here is to ask the first questions on the topic, and then specific leading questions will follow based on the respondent’s answers.

There cannot be such full-fledged contact during a survey. Therefore, the interviewer has to think through in advance the entire range of possible questions (and, accordingly, answers) that will allow him to get maximum results for research. Therefore, the initial preparation is very important here - creating a questionnaire.

Using a Survey in Internet Marketing and Blogging

Using surveys in internet marketing

Social surveys have always accompanied those areas of human activity where there are goods and services. Therefore, it is not surprising that in Internet marketing this tool for obtaining answers is widely used in various fields. Here's an example of some:

• consumer market research (checking the popularity of a trend, assessing purchasing power, etc.);
• assessing the success of a specific product or service (satisfaction with a specific product, customer survey, etc.);
• human resources research (assessment of current personnel, analysis of employee motivation, etc.);

The most commonly used method of conducting a survey is questionnaires. Typically, questionnaires are filled out either before receiving a product (service), or after the purchase.

Laddering is also used to conduct various marketing research. But in this case, full feedback from the buyer is required (often used in the form of an online consultation).

Using Polls in Blogging

The blogosphere mainly uses surveys - it is very difficult to conduct live communication on blogs. It is easier for a blogger to conduct his research by sending out a questionnaire to his subscribers. Of course, not every respondent will answer the survey questions. But this type of survey requires an order of magnitude lower costs than conducting research using laddering.

What topics do bloggers most often do their polls on? In my opinion, the most popular research topics are the following topics of blogger life:

• assessment of the blogger’s activities, research of his ability to provide valuable content to readers;
• researching the functionality of your blog, identifying design errors, receiving recommendations;
• testing your information products, researching their consumer significance for your clients;

The survey is carried out different ways, which I will talk about in more detail in the following articles on this topic. You can see an example of one such questionnaire in the last part of this post.

In the future, all information on creating a survey on your website will be based on the second method, questionnaires.

Drawing up a questionnaire for conducting a survey

As I already said, in the questionnaire method the most important and difficult issue is the moment of creating the questionnaire. The interviewer needs not only to understand the research topic, but also to correctly compose the questionnaire. Below you will see a number of recommendations and my plan for conducting a questionnaire survey.

Rules for compiling a survey questionnaire

1. Formation of research objectives. Before creating a questionnaire, you need to think through the objectives of the survey. To do this, it is necessary to compose only such questions, the answers to which will evaluate the study.
2. Brevity is not only the sister of talent, but also the success of the survey. Formulate your questions briefly and succinctly - do not add clarifying phrases when everything is clear from the question itself. They will distract the respondent.
3. Logic of questions. Veiled and meaningless phrases will lead your opponent away from the real answer. This can confuse the questioner about cause and effect, which can negatively impact the results of the study.
4. Sequence of questions. Follow the order of the survey questions. If the sequence in the survey is incorrect, the interviewer will receive distorted information about the study. To prevent this, a simple technique is often used - they first show simple questions, and then increase their degree of complexity.
5. One question - one topic. It is better to ask the respondent only one answer per question. Then it will be considered the only important one. Otherwise, if there are several topics, the emphasis on the primary issue may go to someone else.
6. No clues. There should be no obvious clues in the survey questions. Otherwise, the research will not be natural - its answers will lead to distortion of the results. Only clarification of a complex issue is allowed.
7. Usage open questions . Giving the respondent the opportunity to give his own answer, without choosing from those proposed, the research will be more accurate and complete (covers different aspects).

Scheme of conducting a questionnaire survey

Having thought through the research topic and compiled a list of necessary questions in your head or on paper, you can move on to the stage of creating a questionnaire. Here is my scheme by which I conduct my anchor surveys:

This plan is used for anonymous surveys only. If the survey requires recording the details of the study participants, then another “Registration” item appears. It comes right after the “Welcome” item.

Also, to create a successful questionnaire, I am guided by the following recommendations:

• The questionnaire must not contain spelling errors. Otherwise, respondents’ trust in the interviewer decreases, which may affect the quality of the research results.
• I give everything to every question possible options answers. If necessary, I add a field for the respondent’s personal response.
• Before publishing, I test the created survey. I usually read out loud everything that is written on the application form. I also answer the questions of the so-called aerobatics sheet:

Classification of questions in a survey

All questions used in the questionnaire can be classified:

• questions about the facts of consciousness (show the respondent’s opinion, his wishes and plans for the future);
• questions about the facts of behavior (reveal the actions and actions of the respondent);
• questions about the respondent’s personality (show his personal characteristics - gender, age, etc.).

according to form

• closed questions. In the questionnaire, there are ready-made answers for them, from which the respondent chooses his option;
• open questions. They do not influence the respondent's answer (no suggested answers). Thus, they allow him to express his point of view on the issue. Therefore, they are more informative and complete than closed ones.
• half-closed questions. They contain both obvious answer options and the opportunity for the respondent to write their own option.
• direct and indirect questions.

A few words about closed questions. They can be alternative (the respondent can choose only one answer option from those proposed) and non-alternative (several answer options). They are mainly used in simple questions where the choice is obvious (one or more). Otherwise, if a detailed answer is required from the respondent, open or semi-closed questions are proposed.

according to the way the question is presented

This type of question will be discussed with examples in the last part of this manual (3rd post about the script).

Typical mistakes when creating a survey

Illogical questions (answers). This error is often found in questionnaires - the questions (or answers) contain semantic logical inconsistencies and contradictions. As a result, such questionnaires are difficult to analyze, and the research results will be unreliable. Here is an example of a half-closed question with an extra answer (the last one) that can confuse the respondent for some time:

Multiple survey topics available. In order not to distract the respondent from the questions, you should not cram two topics into one question at once. Otherwise, the results may lose their information content (distortion of information). Here is an example of a survey question with several topics for discussion:

Lack of equal choice. It happens that a survey question divides the respondent’s opinion into opposite halves. Not only does it not allow him to choose the normal answer, but it also overtaxes his brain. Here is an example of such a question:

Presence of specific issues requiring special knowledge. I recently responded to a questionnaire from a popular information businessman on the Runet regarding his mailing list. Many of the questions on his questionnaire contained specific terms. I had to surf Yandex in search of deciphering tricky phrases.

Very difficult questions . Simplicity is the key to success in any business. The rule here is simple - the simpler the question, the more adequate the result will be. Here is an example of one question about instant coffee, after which the desire to answer may decrease:

An example of a questionnaire to evaluate your website

In conclusion, I offer you a small template version of a survey to evaluate your personal website. The questions in this questionnaire are simple, the answers contain a little humor. You can make your own version of the questionnaire using this template and get a lot of useful and relevant information about your site. Here is the link to this questionnaire:

This concludes the theoretical part about compiling surveys. In the next part, I will talk about how to create a questionnaire survey on your website in various ways.

Sincerely, Your Maxim Dovzhenko

Research problem:

Currently, there is an irritable attitude among technical students towards the presence of courses in the humanities on the list of compulsory subjects. Students claim that these subjects are uninteresting and there is no need to study them. This attitude towards the subject is the reason for a bad relationship with the teacher. Often such students have difficulty preparing for an exam or test. Some pass with unsatisfactory grades.

Purpose of the study:

The main goal is to identify trends in the attitude towards the humanities of BSUIR students of various faculties and specialties.

Object of study:

Students from all faculties of BSUIR.

Subject of study:

Attitude of BSUIR students to humanities.

Research Tool:

Questionnaire of 11 questions. Both closed and open questions are used.

Information collection methods:

The survey method is a formalized questionnaire.

Research objectives:

Identify and compare the attitudes of students from different faculties towards the humanities.

Find out the degree of need for the humanities.

Determine what role the humanities play in the lives of students.

Explore their suggestions for changing the way the humanities are presented.

Research hypothesis:

The attitude of BSUIR students to the humanities directly depends on their specialty.

The older the course, the more negative the opinion on this issue.

Senior courses are irritated by humanities subjects.

Students will propose introducing courses in the humanities as optional.

Questionnaire

Dear respondent! We, FITiU students, ask you to take part in a sociological study " EDUCATION AND HUMANITIES" Please answer a number of simple questions; it won’t take much time. For correct filling questionnaire, just check the box or circle the answer option that most closely matches your opinion. Thank you for your attention.

1. Determine your attitude towards the humanities: 1 - they annoy me; 2 - they don’t interest me, I’m indifferent to them; 3 - I study them only for a positive mark in my record book; 4 - I like them; 5 - I can get important and interesting information from them.	6. Choose a statement and complete it: 1 – humanitarian subjects should be banned because _____________________________________________________ 2 – humanitarian subjects cannot be prohibited, since ______________________________________________________
2. How do you think the teacher influences attitudes? students to humanities subjects? 1 – a professionally trained teacher instills great interest in the subject; and, conversely, a boring teacher discourages any interest in studying the subject; 2 – the professionalism of the teacher does not affect personal students' attitude to the subject.	7. What, in your opinion, is the main reason for reluctance study humanities? 1 – boring material; 2 – boring teacher.
3. Choose the statement that is closest to you and complete it: 1 – I don’t like the humanities because __________________ 2 – I like the humanities because ____________________ _______________________________________________________________	8. Do you study the humanities on your own, using additional material? 1 – no, never; 2 – yes, because you can find something new/interesting; 3 – occasionally.
4. What humanities, in your opinion, should be studied exclude first? 1 – philosophy; 2 – ecology; 3 – sociology; 4 – political science; 5 – history; 6 – logic; 7 – other (specify what exactly) __________________________________________	9. What type of humanities study would you prefer? 1 – mandatory completion of all courses in the humanities followed by an exam/credit; 2 – independent choice of courses as elective classes with subsequent credit; 3 – exclusion of humanities courses from the program, but the introduction of clubs and additional classes without subsequent control of knowledge; 4 – other (specify what exactly)__________________________________________________________ ____________________________________________________________________________________
5. What humanities do you like best? 1 – philosophy; 2 – ecology; 3 – sociology; 4 – political science; 5 – history of the Republic of Belarus; 6 – logic; 7 – don’t like any humanities subject; 8 – I like all humanities subjects 9 – other (specify what exactly) _____________________________________________	10. Indicate your gender 11. Indicate your course (underline as necessary)

Instructions

Just fill it out questionnaire hardly anyone will agree. Therefore, it is worth planning a promotion with a prize draw or discounts on purchases. Regular customers will definitely take part in it. To do this they will have to fill out questionnaire, in which you need to enter all the questions of interest.

Social status buyer. This can be identified by asking the question: “How much do you spend on shopping?” In addition to this, you need to ask: “How often do you visit our store?” This will allow you to understand how wealthy buyers usually come to the shopping pavilion.

Contact information - email or phone. In the event that the prize draw is closed, this data is needed to notify the winners. More by email or mobile phone you can send information about sales and other interesting things for buyer events.

note

Conducting a survey of customers of a hypermarket chain in St. Petersburg. The final questionnaire for the survey is formed on the basis of the format and objectives of the study, supplemented by questions and blocks important for the study. Marketing agency Life-Marketing provides services for conducting consumer surveys and studying consumer demand.

Helpful advice

A customer survey questionnaire is one of the most common methods marketing research necessary to study the demand for an individual product or a group of products, to study the degree of customer loyalty to the manufacturing company, etc. Such a questionnaire is an effective and convenient tool for studying consumer demand for new products...

Sources:

• customer survey

Instructions

Video on the topic

note

Helpful advice

Sources:

• “Wise Advertiser”, A.P. Repev, 2007; “Advertising Techniques and Public Relations”, I.L. Vikentyev, 2007

The main method of work of psychologists, sociologists, marketers and other researchers is questionnaires. But questionnaires can be used not only in these areas of activity. Many people have to fill them out when enrolling in educational institution, when applying for a job and in many others life situations. Compose questionnaire getting it right is not at all as simple as it might seem at first glance.

Instructions

At the very beginning of the questionnaire, the questions should be easy. Further they can be complex. At the end of the questionnaire, when the respondent is already tired, it is advisable to place a couple of questions that are interesting to him.

The questions included in any questionnaire should not be ambiguous. For example, the question “What is your income?” may imply both the income of the respondent and the income of his entire family. By the way, we can talk about both salary and additional income.

The questionnaire should only consist of simple questions, not containing complicated formulations and terms unfamiliar to most people. Each question should be clear, concise, and clearly stated.

When compiling a questionnaire, it is impossible to push the respondent to a certain answer to the question. Therefore, it is unacceptable to begin survey questions with the words “Don’t you think that...?”, “Do you agree...?”, “Do you like...?”

Should not be included in questionnaire questions that exceed the memory capabilities of the person answering them. For example, it is unlikely that a respondent will be able to quickly and accurately answer the question “How much money did you spend on buying toothpaste for Last year?».

Compose questionnaire follows from such questions, the answers to which the respondent knows exactly, remembers and is ready to discuss them with stranger.

A questionnaire, the questions of which the respondent answers within 20 minutes or even longer, usually indicates insufficient professional training of the organizers of the study.

A correctly compiled questionnaire does not raise any questions for respondents and does not require any additional explanations.

Video on the topic

Tip 4: How to write a marketing research questionnaire

Marketing research plays a big role in business development. With its help, specialists can predict the growth in demand for the coming period and make the company's strategy more effective.

Instructions

To create a high-quality marketing research questionnaire and effectively apply the results in your work, first define your goals. The structure and content of the questions depends on the goals and objectives set.

The marketing research questionnaire consists of several blocks. First comes the personal data of the respondent (gender, age, education, work activity and etc.). This section is very important because... allows specialists to determine which category of clients (target audience or so-called “random” buyers).

Next, move on to questions that show how and how well the person is familiar with the subject of the study (product, service, brand). Most questionnaires consist of questions and suggested answers. The presence of options can significantly simplify the verification process and relieve the researcher from the need to parse the respondent’s handwriting, which is not always clear.

In the next section, arrange questions directly related to the purpose of the study. For example, if your task is to figure out how to increase demand for products of a given brand, then formulate the question like this: “What aspect of our company’s activities would you improve?”:
A) Product quality;
B) Level of service;
B) Assortment;
D) Other ________;
In this block it is important to give the consumer the opportunity to speak. This will help you get the most reliable results.

Video on the topic

A questionnaire is one of the most convenient and objective ways to study public opinion. This includes feedback from the consumer and familiarity with psychological portrait person. However, behind the apparent simplicity of compilation questionnaire There are many subtleties and nuances hidden.

Instructions

Give shape. Before you start compiling - questionnaire, a few questions follow. First, identify exactly what information you need to obtain and what questions are the most important. Based on this, it is possible to determine the target group, that is, the circle of people whose opinion will be significant. These may be existing consumers or buyers, potential clients, or, conversely, people who use the services of competing companies. Having answered this question, you need to decide which method will be most successful for working with the target audience: personal conversation, phone conversation or a faceless profile posted online.

Consider the content. You also need to take a responsible approach to composing the questions themselves. An incorrect questionnaire will not give an objective picture, and tasks that are too complex or require detailed answers will quickly bore respondents. The best way out There will be several types of questions used in one questionnaire. To save time for respondents, you can offer several answer options, but be sure to leave a field for your own option. Questions can be structured as follows:
“Which would you prefer, self-service or service?” - general question;
“What exactly did you like about a certain product?” - research question;
“Why didn’t you like this particular one? » - explanatory type of question;
“Which brands of similar products do you use?” - specific question;
“In what ways is product X better suited to you than product Y?” - comparative question. A good way to obtain information for analysis is to rank questions. Name the worst and the most best product in a certain price category, make a list of the most useful and most unnecessary purchases, etc.

Start small. Preliminary testing will allow you to identify errors, inaccuracies, and ambiguities at the preparation stage. The volume of testing should be 1-10% of the expected volume of the study. Basically, 30-50 completed questionnaires are enough. Important terms testing is the participation of respondents only from the target group, as well as conducting a preliminary survey using the same method as the main study.

Sources:

• drawing up a questionnaire

Before you make such a questionnaire so that people willingly answer it, you need to somehow force them to do so. For nothing, people will simply be too lazy to answer questions and waste their time.

Instructions

Let's say you are a call center specialist or a store sales assistant. household appliances. Hundreds of people contact you every day, and each of them needs help in the form of consultation, advice, and useful information. You help, but at the same time you can force them to help you by offering to answer a few questions in order to improve the work of your company. Believe me, 9 out of 10 will respond to your request for help with answers. Although the sales consultant has no need for these questionnaires. The initiative here must come from the authorities.

Don't delay with the questionnaire. If you helped a person, ask him to answer a few questions. If you send a questionnaire a few days later, you may not receive any answers at all. If you respond to a user's mailbox, simply attach a questionnaire to the letter with your response.

There is no need to make up a lot of questions, it will be tiring for you. Three to five questions will be enough. And these questions should not take a lot of effort and time from a person. Try to let your employees complete the voicing of the questionnaire in five minutes. Possibly less.

Excessive formality will harm the business. People need to be treated kindly, kindly and lively. This will let the person know that he is helping a person like himself, and not a dry and soulless one. legal entity. And, of course, there is no need to be rude to people and send them away to “read”. Politeness and helpfulness will increase the percentage of sales and successful transactions.

Video on the topic

Before you make such a questionnaire so that people are willing to answer it, you need to somehow force them to do so. For nothing, people will simply be too lazy to answer questions and waste their time.

Many successful companies they are interested in what their customers and product buyers think about them, they are interested in collecting data about what customers prefer, and so on. And they make fairly extensive use of small questionnaires to collect consumer data to tailor their performance.

Instructions

Let's say you are a bank call center specialist or a sales consultant at a household appliances store. Hundreds of people contact you every day, and each of them gets help in the form of consultation, advice, and useful information. You help people, but at the same time you can force them to help you by offering to answer a few questions in order to improve the work of your company. Believe me, 9 out of 10 will respond to your request for help. Although the sales consultant has no need for these questionnaires. The initiative here must come from the authorities.

Don't delay with the questionnaire. Helped - ask him to answer a few questions. If you send a questionnaire a few days later, you may not receive any answers at all. If you answer questions to users' mailboxes, simply attach the questionnaire to the letter with your answer.

There is no need to make up a lot of questions, it will be tiring for you. Three to five questions will be enough. And these questions should not take a lot of effort and time from a person. Try to let your employees manage the voicing of the questionnaire for five. Possibly less.

Excessive formality will harm the business. People need to be treated kindly, kindly and lively. This will give the person the idea that he is helping a person like himself, and not a dry and soulless legal entity. And, of course, there is no need to be rude to people and send them away to “read”. Politeness and helpfulness will increase the percentage of sales and successful transactions.

To conclude contracts, fill out loan applications, participate in tenders or register in information and reference databases, organizations need a well-written questionnaire. To present the company in a favorable light, you need to fill it out so that the user receives maximum information.

When a crisis occurs, the market is filtered. Weak companies leave, strong ones remain.

A pre-assembled customer base is one of the tools that makes the company more resistant to changes in financial weather.

Because you already know by sight the customers who have already bought something from you or who were at least once interested in your products, and you can quickly and effectively restore contact with them.

Moreover, it doesn’t matter whether you have wholesale, services or a store - a customer profile and the formation of a database through it is necessary for everyone.

formation of the base. Why is this?

Just don’t immediately say that it is impossible for you to conduct customer surveys. At one time, we collected contacts and customer reviews even in a butcher shop.

Where people most often go after work, tired and with a great desire to quickly get home, and not do their writing, and for an ordinary counter.

You can collect contacts anywhere and anytime. And first of all, you must decide what information you will collect.

You need to think and decide what information about the client will be useful for you and bring practical benefits, and what is just for show.

The questionnaire is just a spacer in front of your further actions in which you will use this information.

If we take the minimum marketing package as a basis: calls, mailings, birthday greetings. Then you must collect the following items:

1. Company name (B2B only);
2. Birthday;
3. Cellular telephone;
4. Email.

You take further points from your needs. For example, in a store you can also find out the birthdays of loved ones.

This is necessary in order to make special offers for your buyer. sentences with the text: “Your wife/friend/mother’s birthday is coming up.

You can buy a gift for them from us with a 30% discount.” By the way, we successfully practiced this in a flower salon.

In the B2B segment you will need to work a little harder, since the more information you collect, the better.

Examples of questionnaires in action

There is a big difference in data collection in trading floor and over the phone, now I’ll tell you more.

In the case of a telephone, you can say that you fill out the questionnaire yourself and most often weave in additional questions to identify the client’s needs during the conversation.

Based on the results of the communication, the information is also entered not on a printed sheet of paper, but directly into it, in order to simplify further work with the data.

Therefore, this section will be most interesting for stores or companies where the client fills out the questionnaire himself.

In addition to the fact that you only need to collect useful information, You also need to know that the fewer fields there are in the questionnaire, the more willing they will be to fill it out.

Do not think that additional fields make the questionnaire look more solid. No, they only irritate the client. Therefore, the “colder” the client, the shorter the client profile should be.

Below you can see a survey questionnaire template (unformatted version). This is the most minimal version of a new client profile that you can create.

It’s not difficult to supplement it, but we first need to implement this fundamental part according to the rules and laws of marketing, and only then move on.

Example of a questionnaire

1. Name. We specifically emphasize that this questionnaire is only for special people.

   This flatters the client and eliminates the reluctance to fill it out, because everyone wants to be classified as a VIP client.

2. Purpose of collection. Under the title you must write why you are collecting contacts.

   In our example, it is no coincidence that “Closed sales” is at the beginning; this once again emphasizes the client’s status and shows his future benefit, that this is a questionnaire for receiving various bonuses.

3. FULL NAME. This item combines three components - first name, last name and patronymic.

   You also don’t need to split it into several parts, because each answer is an additional field that visually makes the questionnaire more massive.

4. Birthday, phone number and e-mail. We help the client understand in what format to enter his data, so that he has a minimum of thoughts and a maximum of actions.

The printed form must contain consent to receive mailings and process data (below).

This is a very important point! Without it, don’t even launch the profile “to the people.” The fines are now huge, and people who take advantage of your omission are just waiting for it.

Therefore, we received a signature on the form and put it in a distant box (do not throw it away).

Important. The database needs to be constantly updated. People leave, lose their phones, change their email, and if you don’t track this, then you can make hasty conclusions about efficiency and generally work in vain.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Additional feature

Remember what I said about collecting birthday dates for friends and family? This is a very useful feature.

But I have an even more advanced mechanic for you, where the client leaves, instead of dates (after all, they are not so easy to remember), contact information of your potential clients who may be interested in your product.

The mechanics are very simple. You promise to give a gift to three people whom he indicates in the questionnaire.

To do this, you just need to write their names and contact numbers/emails. Moreover, you can also give him an additional gift for leaving these contact details. This will be the second motivation.

Another example of a questionnaire

And then attention. After receiving a completed form with the contacts of three friends, you need to contact them with the words: “Your friend Ivan Ivanovich has prepared a gift for you s_____, you can pick it up at the store s_____ at the address: s_____.”

The phrase is not literal, but just an idea to think about, that you need to refer to the recommender and do it as if he was great, and not just handed over your contacts.

5 motivations for filling out a questionnaire

It’s not enough to just do it and place the form near the cash register. It will just lie there and no one will fill it.

You also need to motivate people to fill it out. Moreover, you must come up with additional motivation even for those who have at least some contact with you, and not just buy from you.

To do this, I have prepared for you 5 of our most popular methods of collecting and forming a database.

Database collection methods

1. Proposal to inform customers about new products. This method is especially relevant in wholesale.

   Almost all wholesalers love to receive SMS about new arrivals of goods and, accordingly, to be among the first to purchase them, because they think that new items on their shelves are the key to a chest of money.

2. Questionnaire for receiving a bonus card. In Russia, people still love discounts and will willingly fill out a form if you offer a discount or bonus card in return.

   And there is one more little trick. You don’t have to give the cards right away, but take the completed form from the client and call him after 2-3 days and invite him to pick up the card. T

   Thus, the client will appear at least 2 times, and even better, he will leave with a purchase.

3. A small gift in exchange for filling. Everything is simple here, the client fills out a form and receives a gift in exchange.

   The gift must be valuable (note, not expensive, but valuable). In each niche, valuable gifts can be different products, but as a rule, this is what you always need, but it’s a pity to buy it yourself.

4. Lottery. You are launching a win-win lottery, where to participate you just need to fill out a form (even those who haven’t purchased).

   The lottery can be instant and the person will immediately receive the prize, or you can schedule it for a specific day and time if the gift is significant and you are sure that people will come for it.

5. Competition for staff. Effective method, if you launch it simultaneously with the lottery.

   The idea is simple - the seller/manager who brings the most completed questionnaires within a certain time will receive a reward.

   As a reward, trips to a camp site or trips to a beauty salon for women sell well.

In order for a potential client’s questionnaire to be filled out well and the database to be collected, there must be some kind of pretext.

And this excuse should be valuable to your customers. Don’t just put the forms next to the sales manager, but hang up the appropriate information signs.

Launch sweepstakes and staff competitions at the same time. Believe me, the client base is not something you should skimp on.

Important. You don't need a customer satisfaction survey right away. First, collect a database, and only then use it to conduct a quality survey of clients.

Your gifts from partners

Briefly about the main thing

Every day people are less willing to leave their data. I am proof of this myself. Therefore, do not expect 100% completion and collection in the “as it goes” format.

You need to approach this systematically and a little creatively, especially if you have a lot of competition.

But I assure you, when you gather a base of your clients and it helps you out at the right time, you will never underestimate this process again.

Just don't rejoice too early. Collecting the database is only half the battle. What is more important is not the quantity of questionnaires, but the quality.

And this indicator is measured by how positively your base reacts to promotions and offers.

This is not easy to achieve and will require other work from you. But no one said it would be easy.