Rating of the best-selling products in Russia and around the world. Selling products from one-page websites with minimal investment

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question triggers a series of subsequent ones, so today there will be not only the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. what's on at the moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's get started!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• children's products;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we’ll look at it in more detail. this problem another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Let's go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. share of older users age group also increases;
3. the mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the Internet at least once from a mobile device – a year ago, for example, this value was 56%.

What does this lead to? rapid growth Internet? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular products in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large household appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen – slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• household appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because everything is bought there and in a huge number. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. mobile phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. household appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bedding;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

Topic in the "Discussion of information products" section, created by user eldar11, 19 Jan 2014.

Hello everyone, dear readers. Today is an interview with a young entrepreneur Roman Kolesnikov, who opened his own small business selling goods throughout Russia through one-page websites (Landing Page). Roman started with a minimum investment of 20,000 - 25,000 rubles, paid off in 2 weeks and now his turnover is about 100,000 rubles. per month. The interview turned out to be interesting, I advise everyone to read it from beginning to end! So let's begin.

- Hello, Roman! A couple of sentences about yourself. How old are you, what city do you live in, how long ago did you start doing business, what were your first projects, etc.

Hello Nikolay! I am 22 years old, I have lived in Yekaterinburg for 5 years. At the moment, he graduated from UrFU University and entered the master's program. In general, I had the idea of ​​opening a business for a long time. My first implementation was a dry car wash; I opened it in May 2014, worked until the first snow and closed it. I closed it because I worked alone and spent a lot of time both washing the car and getting to the client. I had to work a lot, but the payoff was not that good.

— What are you currently doing (what business project)?

At the moment I am selling men's wallets, I have made several, and I am slowly building a full-fledged online store. At the same time, I work as an Internet marketer in a telecommunications company, and I also promote the section martial art KUDO.

— Why did you choose the direction of selling goods through one-page websites and specifically goods from China?

Let's start with the product. At the time when I was just planning to do this, I knew that in China the products were quite cheap, and in Russia they could be sold with a 100-150% markup. In addition, in our country quite a lot of people do not know about such sites as, and the like. I chose it for the simple reason that it is convenient to work with them throughout Russia.

— How did you find out about this direction, what prompted you to start?

I found out from the Internet, having climbed a bunch of sites. I was afraid of scammers to whom I would give money for the goods and they would disappear, so I didn’t start for a long time. And then I learned about it from you and decided to take a risk, now I’m very glad that I did so.

— Do you purchase goods or do dropshipping?

I always purchase goods and check each order for defects before shipping. Dropshipping, in my opinion, is less profitable, since you need to pay extra for your product to be sent to the client.

— What is your work plan? Do you buy, create a landing page, set up advertising and wait for orders?

The scheme of my work is simple, the landing page always works, even if there is no product. I accept pre-orders, and for waiting I give clients an additional discount or free delivery, in 90% of cases people wait.

— Many people have difficulty choosing a product. How do you choose a product? Do you carry out testing or does your intuition tell you?

I select a product based on 3 criteria:

1. If I like the product myself and want to buy it.
2. So that it has a high margin.
3. To make him popular.

I will definitely carry out testing.

— How do you test a product before active sales?

— How do you inspire trust among customers? Do you give any guarantees, communicate with potential clients, collect reviews or something else?

I communicate with each buyer myself, I make sure to notify with a phone call (not SMS, which is especially important) that their order has arrived, and I also call back a few days later to find out about the quality. I have already accumulated several telephone records with reviews, which will soon be presented on my landing pages. I definitely give guarantees, even though I work unofficially, but I include a sales receipt with every order.

— Did you succeed with everything from the very first landing page and the first product, or did you have to do a lot of fine-tuning? What were the difficulties at the beginning?

Initially, the biggest difficulty was not being able to create landing pages, I didn’t like the templates, the designers seemed quite complicated and expensive, so I decided to learn how to do it myself. I purchased the product, and during that period of time while it was coming to me, I was studying the development of landing pages. YouTube, Photoshop, Adobe Muse and your article helped me with this. Now I have already changed 3 versions of the design, and am actively conducting AB testing to increase conversion.

- How would you describe step by step diagram to start successful business on selling goods from one-page websites?

1. You need to clearly understand that you need to invest first.
2. Choose a popular product with high margins.
3. Start selling.

— Where and how do you find suppliers and where do you purchase goods?

I learned about the product and intermediaries from you, as well as on specialized forums. In emergency situations, I go to our local market “Tagansky Ryad” (almost everything that is on Taobao is sold there) and buy required quantity the wallet is there. It turns out to be more expensive, but still profitable.

— I would advise beginners to try selling goods through one-page websites or this topic requires a lot of specialization. knowledge and skills?

Yes, I advise, although this topic requires either special knowledge or increased costs. You can do everything yourself, or you can simply order it from a specialist.

Now I’m developing an online leather goods store with 50 items, I’m also monitoring new markets, and I’m already planning to enter some.

Choose your product wisely, be sure to cool head. I had a case when, due to my carelessness, I ordered the wrong thing.

— Do you think it’s important to love what you do or is monetary motivation enough?

Love is important, that's for sure. I really like doing this business, it’s especially nice to hear from customers good reviews, then you realize that your labors were not in vain. Many clients came through word of mouth - which is also an indicator of high-quality work, so I believe that monetary motivation alone is not enough.

- Well, if there is anything else you want to wish, advise, etc.

Once you decide, don’t forget to analyze your work, this will help you reduce costs and increase sales, which will affect your profits!

Conclusion

Thank you Roman for the interview. I am sure that many people liked it and you were convinced that you can make money on the Internet by selling goods through one-page websites. Moreover, Roman proved that this can be done with minimal investment.

Attention! Some time has passed since this article and Roman has achieved this business good results. Now he will also share his experience in articles. Therefore, read all of Roman’s articles in the section. There is a block of articles from Roman.

Ask Roman questions if you have any. He will answer in the comments whenever possible.

Hello, dear readers! Remember, I published an article in the form of an interview with Roman Kolesnikov about, which quickly gained popularity? So, since writing that interview, Roman has achieved good results in this business and now he will also share useful articles and successes with you on our website. And today the first article is about how to choose a product to sell from a one-page website. I give the floor to Roman.

Hi all! Let's move straight to the topic of the article.

So, you have decided to start selling Chinese goods from one-page websites, but you don’t know what exactly to sell, then this article is for you.

Also at the end of the article there is step by step video tutorial, which contains more detailed information than in the article. Therefore, be sure to watch it, everything is clear and more understandable there.

You need to choose a trendy product to sell from one-page websites! One that people know about, or are just starting to learn about.

When I started selling Baellerry wallets, the demand for them was just beginning. There was relatively little competition, and the price on landing pages was high. This contributed to the fact that I spent only 300 rubles a day on advertising in Ya.Direct, and received 5-6 leads. Now, the competition for these models is strong, there are a lot of webmasters from affiliate networks, and you won’t be able to get away with 300 rubles a day here.

And now, having briefly listed the ways to search for a product, well, in detail in the video tutorial.

Social media

1. When viewing the news, pay attention to advertising posts; quite often they advertise various products. Write down the products that are most interesting to you, and then analyze the demand.
2. Groups of wholesalers. There are a lot of wholesalers in VK Chinese goods Having their own groups, you can always see current trends that sell well. All you have to do is choose what you think will be interesting, find out the purchase price and analyze demand.

Search engines

1. CPA affiliate programs – affiliate networks almost always sell trending products. There you can easily find trending products, and also immediately see the price on the landing page.
2. Russian wholesalers (online stores) also sell trendy goods and goods from TV stores.

Own preferences.

You don’t have to sell trends, you can sell what you like. The main thing is to assess the demand so as not to dump everything into the “pipe”.

Demand analysis

Nikolay has already written an article about. This is done using wordstat.yandex.

You have chosen the product(s), it is advisable to make a table about which I spoke above, before starting the test, assess the demand. To do this, use Wordstat to look at the number of queries on your topic. It is advisable to enter queries in different ways (if the spelling is in English, enter with the most obvious errors) so that the analysis is more objective.

Draw a conclusion based on the graph. If the graph is growing and the number of requests is sufficient, then this product can be admitted to the test; if the graph is decreasing, then decide for yourself. But I would not recommend testing it, because... for the time spent on the test and on delivery of the product (if it is being transported from China), demand may fall even further, and selling this product will be more problematic.

Detailed video tutorial

Conclusion

Well, that's all. As you can see, it’s not difficult, but you need to constantly train your hand and analyze products in order to choose a profitable direction for yourself.

If you have questions, ask in the comments and wait for new articles!

Many novice entrepreneurs are interested in how to create a one-page website for selling goods online. Such sites, also called landing pages, allow you to successfully sell any product without requiring large expenses. In this article we will tell you how to make such a website, what is required for this, and how much it costs.

Landing is a one-page website designed to sell a product. For some product groups, sales through landing pages are more effective than sales through large multi-page online stores.

Such a site contains product characteristics, a description of its functional properties and advantages, as well as the benefits of purchasing it (unique selling proposition) on one single page. The user can quickly view the entire site and place an order in just a few clicks.

The site must be convenient: Buttons for making a purchase should be in a visible place, and the ordering procedure should be kept as short as possible. Navigating the site should be extremely simple.

The easiest way

The easiest way is to order the creation of a selling website from a company that specializes in such work. It will cost 10-15 thousand rubles, plus you will pay some amount monthly for its support.

It’s really simple, but very expensive: it’s not difficult to create a selling website yourself, and in addition to saving money, you will gain invaluable experience. And if in the future you need 5-10 such sites, you can create them without any difficulty.

Free constructors

As it says folk wisdom: “Everything free comes at a cost.” And this is true.

Of course, you can easily create a one-page website using any free website builder - there are dozens of them on the Internet. But the abundance of paid functions, the impossibility of normal promotion and the user agreement, according to which all rights to the site belong to the developer of the designer, are unlikely to suit your taste.

Best option

Most best way create a one-page website for selling goods - do everything yourself. This may seem complicated to you at first, but it's actually quite simple.. In addition, this will allow you to save at least 10 thousand rubles.

Registering a domain

First of all, you need to register a domain - the name of the site, that is, the address at which the site will be accessible on the Internet. A domain will cost 99-200 rubles per year, and you can register it, for example, on the website nic.ru.

Here you can select a domain zone (best *.ru - sites of this domain zone are ranked higher by the Yandex search engine, which simplifies promotion) and the domain name itself. It is best to choose a name that will match your product.

Choosing hosting

After registering a domain, you need to choose hosting – a company on whose servers your website will be stored. The cost of hosting depends on many factors - the volume of content, traffic, additional services and functions. For a regular landing page the price will be about 80-150 rubles per month.

You can find good hosting here:

• masterhost.ru(One of the best);
• beget.com;
• hc.ru;
• hosting.reg.ru;
• hostinger.ru;
• hosting.nic.ru.

Creating a website on WordPress

At the heart of any website is a CMS or content management system. This is a software package that allows you to create any website and customize it according to your needs.

One of the best CMS is WordPress. It's a simple and free platform, which has many plugins that allow you to add various functions to your site.

You can download the distribution kit of the software package on the official website: ru.wordpress.org. Here you will find everything necessary instructions, plugins and hundreds of free themes - design templates, among which there are many suitable for creating a selling website.

We promote the site on the Internet

For a website to sell, you need to attract users to it. At the same time, promoting your site in search engines so that users get to your landing page upon request is not only expensive, but also ineffective.

Using teaser advertising will be much more effective(placement of attention-grabbing advertising blocks on resources with high traffic), targeted advertising (advertising mailing based on a sample of potential buyers based on certain characteristics) and advertising in social networks(posts in popular communities).

As you can see, even a beginner can do it. And if you do everything right, your landing page will quickly begin to bring in good profits.

Video on the topic: