Often, some business women have the idea of ​​opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.

Opening a beauty salon - business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the available funds mass media data quickly becomes outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.

The first stage is, of course, thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.

An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.

It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.

The second stage is direct registration legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.

The third stage is finding a suitable premises. He demands the largest number time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage is to document the water and energy supply capacities. This factor very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.

The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. Possible in in this case installation of outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

Stage six – purchase cash register, decoration required package documents. This may also include concluding an agreement on connecting a fire alarm system.

Recruitment process

This is also a rather labor-intensive and painstaking stage of establishing a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand.

Therefore, this process is often not only time-consuming, but also painful, since the salon owner has to repeatedly refuse applicants or fire those who do not comply.

Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.

An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.

And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.

Equipment

Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.

But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printed products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in correct design business cards and booklets. We must not forget about such a necessary document as the price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.

Purchasing consumables

By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.

Efficiency of beauty salons

Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research market for these services either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, improvement cosmetic procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about big city, then the cost of the premises is significantly higher. But this expense item has the largest share in the total cost.

However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.

The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then we should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case you can cheat a little.

For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of ​​100 square meters will range from 98 thousand to 165 thousand dollars.

The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

Looking at the structure necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.

However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it should be noted that a beauty studio should be created under the same close attention, like any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to identify in a timely manner weak points in business and respond to them by implementing certain activities.

Usually when writing recommendations for a business plan or step by step instructions focus on drawing up production, marketing, and financial plans. All this is important, but we will do it differently. The basis of any business is sales. All other aspects are important, but if there are no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.

Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of the beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon. And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business. In many ways traditional, this is exactly how it developed historically.

Basic services of beauty salons

Beauty salon services can be divided into two groups: basic services and additional ones.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

Basic set services are not very different from the range of services offered by a hairdresser. It is characterized by the fact that it should be provided in any beauty salon.

Additional services of a beauty salon can include everything related to the design of a person’s appearance and more.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• hair removal, depilation;
• make-up artist services;
• image maker services (creating an external image);
• stylist services;
• etc.

Generally speaking, the range of additional services is not limited to a specific list; you can include something of your own, specific to a region or city.

Types of beauty salons

To understand business and especially its further development It is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.). Typically, services are inexpensive, in the lower price range, without excessive demands on the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high. Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service. Designed for the middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc. Located on busy streets, in shopping centers.

Top class beauty salons

The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures and so on. Special quality requirements, elaboration individual styles, personal consultants. The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar. Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon. However, every salon upper class is a vibrant individual institution, just like its clients.

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Chain of beauty salons

The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.

Separate fifth class beauty salon – internet salon

In fact, a point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, all others must have their own representative offices on the Internet. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.

So, we looked at the possible types of beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.

What do you need to open a beauty salon?

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If not enough own funds, then you will need to attract investors or lenders. Special attention At the same time, attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key positions business plan. First, the resume is read and if it interests you, then they get acquainted with the entire document. This is the main point when there is a lack of finances.

The requirements for a beauty salon may vary significantly depending on the volume and range of services.

Documentation

To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.

Documents:

• set of constituent documentation;
• necessary documents with external organizations (lease agreements, construction contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Requirements for premises vary. General approach: minimum size premises is 14 square meters, each additional workplace– plus another 7 square meters. It is necessary to provide cold and hot water and microclimate maintenance systems.

For additional procedures there are separate rooms, suitably equipped for the procedure.

It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.

It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• basket for dirty laundry;
• a set of tools (scissors, combs, hair dryers, clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small towns, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).

It is not at all necessary to recruit new specialists to expand services. Here you can go two ways:

• enter into contracts with external specialists;
• conduct training for staff specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, clients

For organizing sales points, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition, the following picture can be observed on average across the country. IN lately Quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses. Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients. In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them. Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.

To study the competitive environment and the client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.

Marketing should include:

• agreed advertising plan;
• customer service plan;
• a plan to expand the services provided and promote them to the market;
• an idea of ​​the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.

Income

Average revenue per client is 200 – 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.

So. You are determined to become the owner of a popular business and start by drawing up an example of a business plan for a beauty salon. Before you start making targeted financial investments, you should dwell on the problem of business demand in your region and answer the question: for whom?

Development of a business plan for a beauty salon: market analysis

Beauty salon business plan: collecting documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (property rights, charter);
• Lease agreement (if available).

Conclusion of the SES

• Technical documentation for the premises;
• Assortment list;
• Agreement with an organization for waste and hair removal;
• Contract for washing negligees, towels *;
• Documents for sterilizers;
• Agreement for disinfestation, disinfection, sanitary passport;
• Contract for maintenance of the exhaust ventilation system;

In addition, a sample beauty salon business plan should indicate the need for the following list of documents:

• Conclusion on work from the fire inspectorate;
• Permission to carry out activities from the administration of the locality;
• Permission to trade related goods (from the administration and SES);
• Agreement with ZHU for maintenance(electrical wiring, water supply, etc.);
• Agreement with the organization for servicing the cash register;
• Personnel documentation package;
• Certificate of Conformity * ;

(*) – issued on a voluntary basis and if necessary;

List of personnel documents

HR documentation includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal regulations establishing the interaction of employees, the procedure for work and service.

The list of documentation must necessarily contain the personal files of each employee, their work books, agreements on financial liability, a log of briefings, work schedules, vacations, etc.

Important : For lack of documents labor inspection has the right to impose a fine of up to 50 thousand rubles, or to suspend the activities of the organization for 90 days.

The location of the beauty salon plays an important role. But it is necessary to approach the design of the salon itself even more scrupulously.

Some organizational aspects of opening a beauty salon

Detailed business plan beauty salon contains the following key points:

Selecting the location of the cabin

The determining factor for successful business is the location of the enterprise. It is desirable that the salon be located on a busy street with high traffic and convenient parking. Another condition is the absence of competing structures nearby. All of the above refers to a standard set of factors that influence revenue volumes. The option of locating a salon inside a shopping or office center is often considered.

Premises requirements

The premises must comply with:

• First of all – SES standards;
• Secondly, the style and purpose of the organization - a beauty salon.

Requirements for external equipment

It is advisable to have:

• Display windows;
• Protection from precipitation in the form of a visor at the entrance to the cabin;
• Placement of pillars and advertising signs near the salon;

Required conditions:

• Main entrance from the street;
• Location on the 1st floor. The exception is for salons located in shopping (office) centers where there are escalators or elevators. In this case, it is possible to place a colorful sign on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area – 100 m2;
• Ceiling height – min. 3 m, excluding finishing;
• Possibility of connecting units operating from 220V and 380V;
• Availability of at least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of supplying water to each room of the cabin (for this purpose, a height reserve of at least 30 cm or a basement should be provided, which will allow communications to be installed in the floor);
• Separately mounted ventilation duct;

Interior equipment

Let's consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to outline the list of services that the service will provide. A detailed business plan for a beauty salon contains the following list recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for caring for feet and hands).
3. Cosmetology services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creating a client image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser equipment, furniture, number of mirrors, chairs, etc. contains a ready-made business plan for a beauty elephant.

Personnel requirements

In addition to the manager, the beauty salon for 20 people contains the following personnel:

1. Salon manager who combines the work of an accountant, purchasing materials, equipment, inventory and household supplies. In other words, the organizer and business manager who maintains all financial reporting. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to divide responsibilities into several units.
2. Universal hairdresser (2 people for the women's room, 2 people for the men's room).
3. Cosmetologist combining the work of a makeup artist and consultant. (1 unit).
4. Makeup artist combining the work of a make-up artist, stylist, and cosmetic consultant. (1 unit).
5. Master of manicure-pedicure (at initial stage took one unit, if the number of clients increases, you can take one additional master).
6. Massage therapist, combining the work of a spa therapist and chiropractor.

• Business plan for a spa salon.

Financial calculations

Example of a business plan for a beauty salon, except organizational issues, should contain some calculations and figures that ensure the theoretical prospects and profitability of the enterprise.

Profit calculations for enterprises of this type and scale are calculated based on an analysis of the activities of similar structures. As a rule, in rare cases a beauty salon is more than 50% occupied, so we will proceed from this.

Expenses

• Rent of premises – 50 thousand rubles. monthly (in case of purchase - a lump sum from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, room design from 1 million rubles.
• Associated costs are 500 thousand rubles;
• Salary of hired personnel – 1200 thousand rubles. annually.

Total: 5,700,000 rub.

Income

With a planned capacity of 20 people, taking into account partial occupancy, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year (when purchasing premises).

Resume : when analyzing the business plan for opening a beauty salon, it is obvious that the payback of the enterprise occurs in a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name; it is better to coordinate this point with a psychologist. Good luck!

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.

Every person, regardless of his status and age, is very important factor is its appearance.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high demand for offers, and the main advantages are the following characteristics:

• Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
• To start a business you need minimum quantity hired personnel and equipment for the salon;
• The company can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth rates, even taking into account the crisis.

The development of a beauty salon requires a fairly small initial capital, which, if the enterprise is launched correctly and accurately, pays for itself in approximately nine months.

Planning stage

The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the content must attract future readers and create a positive opinion about itself and the project.

And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.

The first points when drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from organizing a beauty salon;
• Detailed description of the enterprise development plan;
• Final conclusion with analysis regarding the payback period of a beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.

For placement own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use the places in shopping center or office premises, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment is also given strengths and existing competing businesses.

The following factors should be present in the final business plan:

• The trend of enterprise development in competitive conditions;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Compiling an analysis of planned advertising, which is expected at the start of the business project;
• Information regarding competitive firms, their positive aspects and features.

In today's market for services, hosting a beauty salon is a very cost-effective solution. And when building a competent plan, as well as locating the enterprise in the right place, high traffic and profits are guaranteed.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women age category from twenty to thirty-five years. However, today this age and gender category have changed significantly. Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

However, even if you don’t have a lot of money, you can create a good advertisement using the following methods:

• It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
• Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
• Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
• Promote an advertising campaign on various social networks. This one is sometimes even much effective method compared to others listed above because modern man I spend most of my free time on such Internet resources.

Description of all services offered

In order to get more detailed information regarding the necessary equipment, tools, workers, materials, the entire list of services offered must be described in detail in the business plan of the beauty salon.

For example, such as:

• Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
• Nail care procedures. A various techniques and procedures, for the implementation of which special means, equipment, instruments and others are required.
• List of cosmetic procedures.
• List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees:

• Manager (administrator). Job responsibilities include: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
• Hair stylist. To operate a salon at the initial stage, it is recommended to hire one male and two female specialists. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
• Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
• Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedule, wages.
Thus, the initial team will have seven people, with the exception of the manager.

A business plan is a comprehensive plan for the development of a company, which, on the one hand, is a reporting and financial document, and on the other hand, it is a document to justify investments. It is necessary for the purposeful activities of any enterprise, as a means of self-realization, and is indispensable when establishing contracts with partners and creditors. It should reveal the essence of entrepreneurial actions, a description of the enterprise, its actions on the market, its organization, as well as the conditions under which the entrepreneur is successful.

Target course work: develop skills and abilities in business planning.

Objectives of the course work: justification own business idea, calculating the costs of implementing an idea, marketing justification and determining market capacity, determining business profitability and break-even point.

For many private enterprises, including this enterprise, this topic is relevant, because This plays a big role for this enterprise in the industry in which it is going to operate. And today this topic is in first place because without planning there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and ultimately to its closure.

The essence of this topic is that without planning, an organization will not exist for a long time, that such an organization closes its prospects for the future with all this, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of output and for searching for the industry that will be more profitable in a certain period.

Resume

The goal of the project is to open a beauty salon located at the address: Perm region, Tchaikovsky, Sovetskaya str., 37. The salon is intended to provide beauty services to residents of the city and the surrounding area.

The organizational and legal form of business is individual entrepreneurship.

The project is being implemented by an individual entrepreneur.

The salon's activities are aimed at meeting the appearance care needs of people of any age and regardless of income level.

Funds for the purchase of equipment and materials are provided by the individual entrepreneur.

Main competitors: Beauty salon “Chocolate”, “Kalinka style”, “Style”, “Sakura”.

The premises for the salon's activities are rented.

At the planned workload:

Total cost – 959,658 rubles;

Sales revenue excluding VAT – RUB 1,343,521;

Net business income – RUB 328,307;

Profitability of enterprise services – 34%;

Break-even point – 4550 services.

1 Business rationale

Beauty salon "Aphrodite" individual entrepreneur

Chepkasova E.V. is located at the address: Perm region, Tchaikovsky, st. Sovetskaya 37

The essence of the business is to provide services to the population different types caring for appearance and making a profit.

Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this establishment.

It is known that 80% of people lead an incorrect lifestyle, do not comply with the work and rest schedule, and pay little attention appearance. If you are a modern person, loaded with work, problems, and have no time to think about yourself, entrust this to the professionals of the Aphrodite beauty salon.

Competently done work by professionals will give you a chance to feel more modern and in step with fashion.

On at the moment There are several beauty salons in the city of Tchaikovsky; the Aphrodite salon will provide a wide range of services for both young and elderly people. The program includes a specialist home call. A system of discounts will be organized for regular customers and pensioners.

The services provided at the Aphrodite beauty salon will be the following:

Figure 1 – Types of services

1 Various types services:

Manicure – The unique restorative and moisturizing effect of a hot manicure can be compared with the effect of paraffin therapy, but, unlike paraffin therapy, a hot manicure has no contraindications. As you know, people with damaged skin on their hands, which has microtraumas, cracks or pimples, should not use hot paraffin baths, but warm cream or oil baths can and even should be used in such cases.

Pedicure – For these procedures, the most modern cosmetics containing natural ingredients are used - thermal water, mud, algae, plant extracts.

To relax the feet and prepare them for the main pedicure procedure, use hydromassage baths with sea salts. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinding machine, which painlessly and effectively removes corns and calluses, and also perfectly smoothes the surface of the nails. After treatment with a grinding machine, a special composition is applied to the skin of the feet to prevent the appearance of new calluses.

The use of fruit acids helps soften the skin of the feet and heels. Large and small scrubs are successfully used to clean feet.

Nail extension is the artificial lengthening of the nail using special materials that not only lengthen the nail, but also strengthen its structure.

First real fact about nail extensions with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extensions using tips - artificial nails glued on to natural ones), and even if it breathes (in the case of forms that are only attached to the tip of the nail), it is not enough.

The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extensions, the occurrence of fungi and bacteria between natural and artificial nails is excluded.

Well, the third real fact about nail extensions with gel, acrylic or silk is that when using high-quality acrylic or gel materials that do not contain methyl methacrylate (MMA), nail extensions are an absolutely safe procedure for a woman’s health.

Eyelash extensions – the specialist uses special tweezers to glue artificial eyelashes to the base of your natural eyelashes. By and large, eyelash extensions are the same thing, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First, the specialist, using a special product, must remove your makeup and at the same time degrease the skin of your eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.

Eyebrow correction – removing hairs according to a specific shape. First, the master disinfects the client’s eyebrows and tweezers for work. Next, hair removal occurs (if necessary, haircut) according to the form chosen by the client. After this procedure, you need to lubricate your eyebrows with moisturizer. Eyebrow correction should be done 1 or 2 times a week as the hairs grow.

Eyebrow tinting is a change in eyebrow color (the color is chosen by the client). This procedure lasts no more than 15 minutes. Paint according to the shape of the eyebrows is applied to the initially prepared eyebrows. Then, after 5-15 minutes, wash off and lubricate with moisturizer. Painting defects are washed off with a special liquid.

Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, a nail design with a floral pattern will be good in summer and spring, and snow-white sparkles and holographic glitter are more suitable than ever for a New Year's party. There are many types of nail designs, such as glitter designs, brush and paint designs, 3D designs, acrylic, helium, aquarium designs, sand designs, designs with dried flowers, feathers, artificial elements.

Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give off its heat. Paraffin allows you to warm up the skin underneath by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetics that were applied under paraffin, in a larger volume and with higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, to moisturize and soften the skin.

Paraffin therapy can relieve swelling, improve microcirculation of the skin, help in the disappearance of bruises, slow down the aging process of the skin, and give the skin additional hydration and nutrition.

2 Consultations of highly qualified specialists.

3 Call a specialist to your home.

Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty Salon “Chocolate”, “Kalinka Style”, “Style”, “Sakura”.