Often, some business women have the idea of opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.
Opening a beauty salon - business plan at the initial stage
The organizers of such a business, firstly, cannot take existing analogues as a basis.
Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the available funds mass media data quickly becomes outdated.
Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.
Stages of organizing a salon business
It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.
The first stage is, of course, thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.
An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.
It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.
The second stage is the direct registration of a legal entity. Here it is very important for yourself to determine the status of a business entity, since individual entrepreneur It will be very difficult to obtain the medical license necessary to practice.
The third stage is finding a suitable premises. He demands the largest number time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).
The fourth stage is to document the water and energy supply capacities. This factor very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.
The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. Possible in in this case installation of outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.
Stage six – purchase cash register, decor required package documents. This may also include concluding an agreement on connecting a fire alarm system.
Recruitment process
This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand. 
Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.
Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.
An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.
And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.
Equipment
Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.
Certification and Licensing
One of the answers to the question: “What is needed to open a beauty salon?” is the correct design of all permitting documents. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.
But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.
Primary printed products
This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in correct design business cards and booklets. We must not forget about such a necessary document as the price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.
Purchasing consumables
By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.
Efficiency of beauty salons
Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research market for these services either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.
Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.
The total cost of creating a salon
How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher. But this expense item has the largest share in the total cost.
However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.
The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then we should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.
For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.
Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of 100 square meters will range from 98 thousand to 165 thousand dollars.
The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).
Looking at the structure necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for figure correction and lymphatic drainage cost between 120 thousand rubles.
However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.
So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to identify in a timely manner weak spots in business and respond to them by implementing certain activities.
In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.
Every person, regardless of his status and age, is very important factor is its appearance.
Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high demand for offers, and the main advantages are the following characteristics:
- Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
- To start a business you need minimal amount hired personnel and equipment for the salon;
- The company can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
- The beauty business is characterized by good growth rates, even taking into account the crisis.
The development of a beauty salon requires a fairly small initial capital, which, if the enterprise is launched correctly and accurately, pays for itself in approximately nine months.
Planning stage
The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.
And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.
The first points when drawing up a business plan for a beauty salon are usually the following points:
- Planned profit from organizing a beauty salon;
- Detailed description of the enterprise development plan;
- Final conclusion with analysis regarding the payback period of a beauty salon.
- The first point above is the main one, because it is on it that the foundation of the future business is formed.
A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.
To locate your own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.
But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.
Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office space, but only if there is a bright and memorable advertising sign that contains detailed indicative information for a potential client.
Marketing stage
A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment of the strengths and existing competing enterprises is also given.
The following factors should be present in the final business plan:
- The trend of enterprise development in competitive conditions;
- Analyzing information regarding the location of the enterprise and its development;
- Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
- Compiling an analysis of planned advertising, which is expected at the start of the business project;
- Information regarding competitive firms, their positive aspects and features.
In today's market for services, hosting a beauty salon is a very cost-effective solution. And when building a competent plan, as well as locating the enterprise in the right place, high traffic and profits are guaranteed.
Customer focus of the planned beauty salon
Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.
Until recently, the main clients of beauty salons were mainly women age category from twenty to thirty-five years. However, today this age and gender category have changed significantly. Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.
The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.
Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.
However, even if you don’t have a lot of money, you can create a good advertisement using the following methods:
- It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
- Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
- Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
- Promote an advertising campaign in various in social networks . This is sometimes even a much more effective method compared to the others listed above, because modern man I spend most of my free time on such Internet resources.
Description of all services offered
In order to get more detailed information regarding the necessary equipment, tools, workers, materials, the entire list of services offered must be described in detail in the business plan of the beauty salon.
For example, such as:
- Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
- Nail care procedures. A various techniques and procedures, for the implementation of which special means, equipment, instruments and others are required.
- List of cosmetic procedures.
- List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.
Beauty salon staff
For the normal functioning of a beauty salon, it is necessary to have the following employees:
- Manager (administrator). Job responsibilities include: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
- Hair stylist. For the operation of the salon on initial stage, it is recommended to hire one male master and two female ones. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
- Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
- Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
- Makeup artist-cosmetologist.
A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedule, and wages.
Thus, the initial team will have seven people, with the exception of the manager.
Today, people are increasingly striving to have a beautiful appearance. This becomes a great incentive for opening new beauty salons. In terms of demand, the salon business is highly promising. A business plan for opening a beauty salon indicates the possibility of attracting large quantity clients subject to certain conditions of professional management.
Objective of the project: making a profit by providing beauty services to the population.
Key success factors for a beauty salon:
- The steadily increasing desire of Russians for Western standards of beauty.
- Improving the service.
- Increasing the number of services
- Increase in the number of male clients (1/4 of salon visitors are men).
- Opportunity to attract high-class specialists, training in the best foreign workshops.
- Understanding the difference between home care and professional care cosmetic procedures in the cabin.
The initial investment amount is 945 000 rubles
Break-even point is reached On the second month of work.
The payback period is 10 months.
Average monthly profit of the 1st year of project implementation 127 600 rub.
2. Description of the business, product or service
Salon business- a fast-growing direction.
A novice businessman should know that in just open salon There is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.
This salon is located in residential area, within walking distance from houses. It is convenient to visit both after work and on weekends. The room is cozy, warm atmosphere. The beauty salon is included in the economy segment and has relatively low investments and quick payback. The average bill for such a salon is 700-900 rubles. It has a large flow of clients and is not subject to economic crises.
Types of services:
- Hairdressing services: coloring, highlighting, extensions, hair straightening, various hairstyles and styling, hair care;
- Nail service: manicure, pedicure, gel polish, shellac, nail extensions;
- Body depilation with wax, sugar (sugaring);
- Classic, relaxing, anti-cellulite massage;
- Facial tattooing, correction and coloring of eyebrows and eyelashes.
To maximize profits, the beauty salon sells related products:
- Hair care products;
- Body care products;
- Decorative cosmetics.
3. Description of the sales market
The beauty market in Russia is still far from saturation. The demand for beauty services continues to grow; currently market saturation is no more than 50%. Market operators predict growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even during the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in pricing policy and think through a strategy.
The target audience
The target audience of the project can be divided into two separate categories: potential target audience and real target audience.
To potential target audience This includes all people who need to visit a beauty salon from time to time. These can be people of any age and gender with average and below average income. The services of hairdressers are in greatest demand among consumers. Most of the remaining services are designed for women aged 27 to 45 years. As a rule, they are the ones who pay more attention to their appearance and make up the bulk of consumers and are real target audience salon
4. Sales and marketing
5. Production plan
The main goal of the project is to open a beauty salon and maximize its profits.
Review of the real estate market to select the optimal premises.
Requirements for placing a beauty elephant:
- Location: residential area;
- Room area - 70-100 m2;
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably the first floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a convenient and short flight of stairs. It is not recommended to consider the location of the salon above the second floor;
- A place on the façade facing the street is required to place a sign; it is also advisable to have a place to place a banner.
Registration of a legal entity.
Activities can be carried out as individual- IP, so entity- OOO.
Conclusion of the SES.
To get it, you need:
- Technical documentation for the premises;
- Assortment list;
- Agreement with an organization for waste and hair removal;
- Agreement for washing negligees and towels;
- Documents for sterilizers;
- Agreement for disinfestation, disinfection, sanitary passport;
- Contract for maintenance of the exhaust ventilation system;
In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:
- Conclusion on work from the fire inspectorate;
- Permission to carry out activities from the administration of the locality;
- Permission to trade related goods (from the administration and SES);
- Agreement with ZHU for Maintenance(electrical wiring, water supply, etc.);
- Agreement with the organization for servicing the cash register;
- Personnel documentation package;
6. Organizational structure
Staffing:
- director - 1,
- administrator - 2,
- masters - 8.
The total number of employees is 11 people.
For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. Testing the professionalism of craftsmen should only be carried out by a qualified specialist in this field. The oral interview must be combined with practice. During an interview with craftsmen, it is necessary not only to assess their level and work experience, but also to evaluate their behavior, sociability, and friendliness.
Ways to find employees: advertisements, employment exchange, educational establishments, acquaintances, internet.
The method of calculating wages for craftsmen is piecework. Craftsmen receive 40% of the work done. Administrators and directors receive a fixed salary.
Calculation wages employees, rub.
1 month | 2 month | 3 month | 4 month | 5 month | 6 month |
|
Manicure | ||||||
Hairdressing services | ||||||
Cosmetology | ||||||
Administrator, 2 people | ||||||
Director | ||||||
Total: |
7 month | 8 month | 9 month | 10 month | 11 month | 12 month |
|
Manicure | ||||||
Hairdressing services | ||||||
Cosmetology | ||||||
Administrator, 2 people | ||||||
Director | ||||||
Total: |
7. Financial plan
Investment costs for opening this business are 945,000 rubles.
Sales plan for the 1st year of project implementation, rub.
REVENUE | 1 month of work | 2 month of work | 3 month of work |
||||||
Number of clients (month) | Wed. We're standing. services (rub.) | Total | Number of clients (month) | Wed. We're standing. services (rub.) | Total | Number of clients (month) | Wed. We're standing. services (rub.) | Total |
|
Master1 | |||||||||
Master2 | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Master3 | |||||||||
Master4 | |||||||||
Cosmetology total, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Products for sale | |||||||||
TOTAL REVENUE | |||||||||
REVENUE | 4 month of work | 5 month of work | 6 month of work |
||||||
Number of clients (month) | Wed. We're standing. services (rub.) | Total | Number of clients (month) | Wed. We're standing. services (rub.) | Total | Number of clients (month) | Wed. We're standing. services (rub.) | Total |
|
Total nail service, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Total hairdressing services, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Master3 | |||||||||
Master4 | |||||||||
Cosmetology total, incl. | |||||||||
Master1 | |||||||||
Master2 | |||||||||
Products for sale | |||||||||
♦ Starting investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%
A presentable appearance is important to many people. They are ready to invest money in special procedures, cosmetics, and visits to specialists in order to maintain their beauty.
As you know, demand creates supply. Therefore, opening a company in the beauty industry has great potential and profitability.
As in any other serious undertaking, the first step to success is to make beauty salon business plan.
Why is it worth opening a beauty salon?
- Such a business can be developed into a whole network of salons in the future.
In this case, the name will start working for you, and new investors for the business may appear. - To get started, a minimum staff and a set of equipment will be enough.
- For a beauty salon it is not necessary to rent large room.
If there is enough space for 2-3 craftsmen (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company. - Business demonstrates high rates of development.
After all, even in times of crisis, people try to allocate money for personal care. - The initial investment is relatively small.
At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.
Beauty salon business plan: planning
Project Summary
A beauty salon business plan begins with a summary of the future enterprise.
This is the shortest section of the plan, but no less important.
The introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.
At this point, the entrepreneur describes in more detail the goals he has set for himself and by what methods he plans to achieve what he wants.
The first include:
- making a profit from organizing a beauty salon;
- development of a step-by-step development strategy;
- analysis and conclusions regarding the payback of the project.
The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening the salon.
Business plan information about the company
This section of the business plan contains information about the name of the enterprise, its location, and work schedule.
The location of the salon is most advantageous on a street with heavy traffic of pedestrians and cars, with parking spaces.
An important condition for success is the absence of competing firms nearby.
The company may be located inside shopping center or office building. But in this case, special attention is paid to outdoor advertising, noticeable signage and clear signs for visitors.
Beauty salon marketing plan
In the “Marketing” section of the business plan, the project’s place in the service market is determined, strengths and the presence of competitors.
The finished document should include an analysis and description of the following factors:
- Trends in the development of the beauty and services sector in the current conditions.
- Analysis of how its location will affect the success of the salon.
- Information about the client base: age, gender, income level, etc.
- Analysis of the advertising campaign that will be undertaken when opening the salon and its promotion.
- Information about competitors, their advantages, features.
On this moment the decision to open a beauty salon demonstrates high level profitability.
With a competent approach to locating a company, as well as its promotion, there is every opportunity to receive a constant, stable flow of clients.
Target audience of the project
The largest part of beauty salon clients in the current business plan is represented by women 25-34 years old. However, in last years The segment represented by teenagers aged 14-18 is also growing.
Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.
The average income level of the target audience depends entirely on the type of salon. It is obvious that VIP class establishments are predominantly visited by people with an income of 50-80 thousand rubles. per month. At the same time, visitors to economy class firms typically have an income of 20-30 thousand rubles. per person.
Advertising campaign for the salon
However, there are several options for an inexpensive but effective advertising campaign for your current business plan:
- Adding to maps.
Many clients are looking for a salon based on the request “haircut of the Kitay-Gorod metro station.”
To get into the search results, you usually don’t even have to pay extra. So be sure to check out these geographic directories! - Gift certificates.
You can’t even imagine how often people give each other pre-paid beauty salon services.
This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new clients to you. - Advertising on forums.
The female part of the Internet space spends quite a lot of time on forums. And he trusts the recommendations received there.
If your services are recommended in one of the popular communities, expect a flow of new clients.
The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only ensure a damaged reputation for yourself. - Social media.
IN modern world The development of a company without a presence on social networks is almost impossible.
To begin with, you should create accounts on VKontakte and Facebook. Other networks increase brand awareness, but rarely have a significant impact on sales.
Project services
To determine the list of necessary equipment, consumables and employees, you need to establish in your business plan a list of services that will be provided in the beauty salon.
- Hair care: men's and women's haircuts, hair styling, creating wedding and evening hairstyles, hair care using special products and procedures.
- Nail care: a whole range of activities dedicated to pedicure and manicure.
- Cosmetologist services.
- Skin care: procedures using special cosmetics, massage. If you expand the list of services, you can include a solarium here.
Salon staff
Organizing a beauty salon requires the following employees:
- Administrator.
Responsibilities include: accepting orders, purchasing inventory, managing finances, coordinating the work of other team members. - Hairdresser.
Since women’s haircuts are statistically more popular, it is necessary to hire two generalists for the women’s room and one for the men’s. - Masseur.
- Nail care specialist.
At the initial stage, one person is enough.
Subsequently, the staff may expand. - A cosmetologist who also performs the duties of a makeup artist.
The staff at the opening of the salon will be seven people, with the exception of the manager.
Job responsibilities according to the Labor Code, shift schedule, salary - all this data must be displayed in the business plan.
Beauty salon business plan: implementation
“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman
Project implementation schedule
With the help of a plan for implementing the project, scheduled by month, business initiators can control the process of opening a salon on time.
For each stage, a responsible person is assigned and a description of the necessary actions is given.
- The future owner of the salon registers as an entrepreneur, formalizes a state of emergency, and orders a seal.
The necessary work permits are also issued.
The last point may take several months. For example, to obtain fire safety papers, the salon premises must already be renovated and brought into compliance with standards. - We are looking for premises for a beauty salon.
This process can also take a long time, because the lion's share of success depends on the future location.
Therefore, there is no need to rush.
- Equipment for the work of the craftsmen, a recreation area (TV, coffee machine) and an administrator's station (computer, printer, telephone, modem) are ordered.
It is necessary to indicate who will deliver the products and in what time frame. - The found premises are being repaired by an invited team of specialists.
You can decorate the interior yourself if the budget is limited and it is not yet possible to invite a designer. - The search for employees for the beauty salon begins.
- An advertising campaign is launched that will continue as long as the salon exists, and a budget will be allocated for this.
Until the break-even level is reached, financing should be especially active.
- The purchased equipment is installed and connected.
The finishing touches are being made to the interior design. - If necessary, personnel are instructed (fire safety, first aid) and trained in additional skills.
- The beauty salon is ready to open.
Costs of opening a beauty salon
To calculate indicators for such important section, How " Beauty salon business plan: Finance” uses indicators of similar organizations and data on the cost of the most common services.
| № | Name | Price, rub.) |
|---|---|---|
| 1. | Documentation | 10 000 |
| 2. | Decoration of the guest area: | 200 000 |
| Rack | - | |
Sofa  | - | |
| Table | - | |
| Armchair | - | |
| TV | - | |
| Hanger | - | |
| 3. | Hairdressers' hall: women's and men's | 365 000 |
| 4. | Manicurist place | 100 000 |
| 5. | Place for a massage therapist | 125 000 |
| 6. | Place for a cosmetologist | 425 000 |
In total, opening costs will be at least 1,225,000 rubles.
P.S. This does not include expenses for the premises, which are included in the “Monthly expenses: rent” section. If you buy a premises, the costs will be much higher.
Beauty salon business plan: financial section
Monthly expenses
Every month the owner will spend at least 218,000 rubles to maintain the operation of the salon and its development.
Based on the amounts given in the business plan, you can calculate the estimated profit and payback rate of the project.
What to consider when opening a beauty salon -
watch in this video!
Revenue and payback of a beauty salon
To enter into business plan for beauty salons In the section describing the payback of the project, it is important to indicate the estimated monthly income.
This business is seasonal in nature.
The peak of clients occurs at the end of spring, when clients want to renew themselves, meet the warm weather beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and lower incomes. The next peak occurs in the pre-New Year period for obvious reasons.
On average, one hairdresser serves 10-12 clients per day.
At average cost services cost 300 rubles and the presence of three hairdressers on staff, the income from haircuts and styling for a month will be:
3*10*600 = 18,000 rubles per day, 18,000*30 = 540,000 rubles.
Using the same scheme, income from the work of a nail care specialist, cosmetologist and massage therapist is calculated.
A manicure and pedicure specialist brings in about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.
The total income for the month according to the business plan will be: 798,000 rubles.
From this amount are deducted monthly expenses. Taking these figures into account, you can calculate the payback period of the project. It will be 7-9 months.
Opening a beauty salon is not as difficult as it might seem at first glance.
The most important and decisive step from which an entrepreneur’s path to success begins is. This document does not just allow you to get an investment or a bank loan. First of all, it helps the project initiator to outline a plan for the development of the enterprise.
A business plan should not just be drawn up and put on a distant shelf. You need to constantly return to it to control: is your beauty salon developing in the right direction?
If you invest time and effort into the process, success will not be long in coming!
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Usually when writing recommendations for a business plan or step by step instructions focus on drawing up production, marketing, and financial plans. All this is important, but we will do it differently. The basis of any business is sales. All other aspects are important, but if there are no sales, then any, the most best organization all other areas becomes an unnecessary addition to unsuccessful sales.
You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.
Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.
Distinctive features of the beauty salon
An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon. And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. By gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business. In many ways traditional, this is exactly how it developed historically.
Basic services of beauty salons
Beauty salon services can be divided into two groups: basic services and additional ones.
Basic services:
- hair care (haircut, styling, etc.);
- Mani Pedi;
- facial skin care (cosmetology services).
Basic set services are not very different from the range of services offered by a hairdresser. It is characterized by the fact that it should be provided in any beauty salon.
Additional beauty salon services may include everything related to decoration appearance human and not only.
Additional services:
- full body skin care services (solarium, spa, etc.);
- various massages;
- hair removal, depilation;
- make-up artist services;
- image maker services (creating an external image);
- stylist services;
- etc.
Generally speaking, the range of additional services is not limited to a specific list; you can include something of your own, specific to a region or city.
Types of beauty salons
To understand the business and especially its further development, it is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.
Basic class beauty salons
These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.). Typically, services are inexpensive, in the lower price range, without excessive requirements for the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high. Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.
Middle class beauty salons
These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service. Designed for the middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc. Located on busy streets, in shopping centers.
Top class beauty salons
The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures, etc. Special quality requirements, elaboration individual styles, personal consultants. The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar. Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon. However, each top-class salon is a bright individual establishment, just like its clients.
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Chain of beauty salons
The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.
Separate fifth class beauty salon – internet salon
In fact, a point of sale of services on the Internet.
Firstly, except for a basic class beauty salon, all others must have their own representative offices on the Internet. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.
Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.
So we've looked at possible types beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.
What do you need to open a beauty salon?
To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If not enough own funds, then you will need to attract investors or lenders. Special attention At the same time, attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the summary is read and if it interests you, then they get acquainted with the entire document. This is the main point when there is a lack of finances.
The requirements for a beauty salon may vary significantly depending on the volume and range of services.
Documentation
To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.
Documentation:
- set of constituent documentation;
- necessary documents with external organizations (lease agreements, construction contracts, etc.);
- internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).
Premises
Requirements for premises vary. General approach: minimum size The premises are 14 square meters, each additional workplace is plus another 7 square meters. It is necessary to provide cold and hot water and microclimate maintenance systems.
For additional procedures there are separate rooms, suitably equipped for the procedure.
It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.
In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.
It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.
All premises are subject to standard fire safety and SES requirements.
Equipment
The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.
Minimum set for a basic class cabin:
- head wash;
- hair dryer;
- hairdresser's workplace (chair, table, mirror, waste basket, etc.);
- UV sterilizer;
- basket for dirty laundry;
- a set of tools (scissors, combs, hair dryers, clippers, etc.);
- furniture (waiting chairs, tables, hangers, etc.).
Staff
The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small towns, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.
Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).
It is not at all necessary to recruit new specialists to the staff to expand services. Here you can go two ways:
- enter into contracts with external specialists;
- conduct training for staff specialists.
Generally, the future of business depends on the professionalism of specialists.
Competition, clients
For organizing points of sale, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.
We have already given the orientation of certain types of beauty salons to a specific target audience.
In terms of competition, the following picture can be observed on average across the country. IN Lately Quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses. Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients. In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them. Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.
To study the competitive environment and client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.
Marketing
An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.
Marketing should include:
- agreed advertising plan;
- customer service plan;
- a plan to expand the services provided and promote them to the market;
- an idea of the development of the sphere and its specific implementation at the enterprise;
- analysis of competitors and development of a strategy for working with them.
Sample costing for a beauty salon
Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.
Income
Average revenue per client is 200 – 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.
Profit is: 20 - 50 thousand rubles per month.
The payback period for the project will be approximately 1.5 to 3 years.
The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.