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Open an anti-cafe in the city. Calculation of monthly expenses and income. Income and expenses

Starting investments

360,000 ₽
Revenue

133,000 ₽
Net profit

6 months
Payback period

This article will focus on how to open an anti-cafe in your city. What is the difference from a regular cafe and who is it intended for? Anticafe is a place for those who not only come for delicious food, but also who are not indifferent to art, events, and intellectual pastime. In this review, we will together draw up a business plan for an anti-cafe “from A to Z” (calculations for 2018).

Any art: painting, writing, cinema, music. How can this be combined with a cafe? A distinctive feature of the establishment will be its design and furnishings. Paintings by famous or young, emerging artists, unusual instruments, beautiful decorative elements, poetic and literary evenings. Performances by music and dance groups.

Review of the anti-cafe niche

The anti-cafe is intended for a sophisticated guest, fed up with ordinary restaurants and cafes, who is looking for variety. People will tell friends and acquaintances about such an establishment, since it is not just deliciously prepared food, but also interesting program.

You can, of course, open an anti-cafe where just students interested in art or poor artists will come, but this will not bring you any benefit, except, perhaps, spiritually. For an anti-cafe to pay off, it must be made for wealthy people, with average income and above, who are interested in art and new products in the restaurant industry.

When you open an anti-cafe, in addition to revenue from the menu, you can earn income from sales of paintings or from tickets to your theme nights. Or, for example, a guest will have to order something from the menu for a certain amount in order to stay for a theme evening. It depends on what is more convenient for you or what is more convenient for your guests.

If you have a constant interesting program, then the guests will be regular. Why go somewhere else if in an anti-cafe you can not only have a delicious meal, but also have a wonderful time?

Interested in the idea? Then we will outline a business plan for opening your own establishment.

Legal issues

This must be done in absolutely any business when opening. In addition to the individual entrepreneur, you will also need to obtain permits from the SES and the Fire Service.

In addition, some anti-cafes provide alcohol, including necessarily elite ones. Prepare at least 200,000 for the first point.

Finding suitable premises

Your anti-cafe must be located in the historical part of the city, that is, it is better to open in the center or close to it, at least with beautiful view from the windows.

Also, you can try to open a cafe where some famous creative figure used to live or at least work. This will undoubtedly interest the guest.

The room must be at least 150 square meters. m., 50 of which will be occupied by the hall itself, the rest by the kitchen and utility rooms. Buying such space in the center will be quite expensive, but renting a room will cost you from 100,000. There is a cheaper option - renting a basement and properly renovating it before opening. Pros - you won't hear street noise, privacy.

In any case, you will have to make repairs and equip everything for yourself. This is not only a hall, but also a kitchen with all the necessary standards provided from above.

Get ready for the fact that you will have to shell out at least a million rubles, along with the services of a designer.

Hiring employees


At the first stage, you should have 4 waiters, 2 bartenders, 4 cooks, 2 cleaners, an accountant, an administrator and an anti-cafe art director.

When opening a cafe, you can be the art director yourself, if you like it.

  1. Cooks - from 15 thousand = 60,000 for 2;
  2. Waiters - salary from 8,000 plus interest on sales and tips = 40,000;
  3. Bartenders - from 15,000 = 30,000;
  4. Cleaners - 30,000;
  5. Accountant - 20,000;
  6. Administrator - 20,000.

Total - 200 thousand per month only for employee salaries.

Anticafe menu

Work out an interesting menu for an anti-cafe.

In addition to the fact that all products must be highest quality, it is desirable that they have thematic names. It doesn't have to be gourmet only. The emphasis will be mainly on alcohol and watching the program, so when you open, let your menu include simple dishes: pancakes, sandwiches, your own baked goods, you can even make business lunches to attract customers.

If a person accidentally comes to your place for a business lunch, tell him about the evening programs and the concept of the establishment. Most likely, the person will be interested and, even if he doesn’t come, will tell other friends and acquaintances.

Programs and concept


You can negotiate with young artists and exhibit their paintings as decoration for the establishment, which can also be purchased. You can take a small percentage of sales. In the same direction, you can display hand-made goods for sale.

When opening, invite poets and musicians. Naturally, since the establishment is designed for more or less intelligent people, the poetry should not contain obscene language, and the music should not be too harsh. Although, of course, you can arrange such evenings, depending on the wishes of the guests.

In general, ask guests often, even before opening a business, what they would like to hear or see. Also, you can arrange a mini-library in your cafe so that a guest who comes outside the evening program will not get bored either. You can even arrange a book crossing, an exchange of books, let more people come.

Advertising and attracting visitors

The best advertising in in this case will bring word of mouth, since art lovers mostly know each other, and they will be your regular guests. So your establishment should look very pleasant, interesting and aesthetically pleasing.

You can advertise on the Internet, open a website for the anti-cafe, talking about upcoming programs and inviting people: “today there is an exhibition of young talented artist" There you can also ask guests to leave open reviews about your anti-cafe.

Provide professional photos of the anti-cafe on the website. The longer regular guests stay, the higher the income will be. After all, if someone goes there all the time, it means it’s interesting, and that means many people will want to go there too.

Costs and payback of anti-cafe


Initial costs (excluding employee salaries) - from 2 million rubles.

Costs per month when opening (counting employee salaries and products) - 450,000.

Profit: if your revenue is 20 thousand rubles daily, then you will have 600,000 rubles per month. You are left with 150,000 minus tax (let’s take 18%) = 123 thousand of your profit per month.

Over time, you will be able to turn a profit in 1.5-2 years, depending on your efforts, programs and PR companies.

In the future, you can even hire a good art director and free up more time for yourself, while continuing to earn an income of at least 100 thousand per month.

Let's summarize the business plan

Advantages of opening an anti-cafe:

  1. Incredibly pleasant, aesthetic and original business;
  2. Your income is from 250,000 per month;
  3. High profitability: payback in just 8-10 months;
  4. If a format without alcohol is chosen, and this is quite common, then there are no problems with obtaining licenses. However, this will have a significant impact on revenue.

Interesting facts about the time cafe business:

  1. Average check: 200 rubles;
  2. Average attendance of the establishment: 120 people per day;
  3. Payback: 8-10 months;
  4. Income in the first 3 months: 150,000 rubles/month;
  5. Income after the first 3 months: 200,000 rubles/month;
  6. Add. service: “Coffee to go” at the anti-cafe. Income from additional business: 40,000 - 70,000 rub./month. (depends on location).

What you need to start in the niche:

  1. The desire to have your own business with an original idea (where would we be without it);
  2. Communication skills are no different in business;
  3. Possibility to invest about 1.5 million rubles;
  4. Business experience (optional).

Steps to open an anti-cafe in your city:

    Plan for opening an anti-cafe in 30 days (what, when and how);

    Place: selection, repair and arrangement;

    Accounting, legal assistance: all documents, reporting;

    SES, fire service, Rospotrebnadzor: quick and easy passage;

    Personnel: hiring, training, payment and motivation;

    Equipment and suppliers: selection of suppliers of coffee, milk, sweets and selection of the necessary equipment;

    Events: organization of events and holidays;

    Development of all financial and support models for the business.

What does business success depend on:

    The brand has a fashionable and memorable corporate identity. It includes design solutions, concept, choice of furniture, external and internal content, methods of working with clients and staff;

    Activity - an established knowledge base and methods for promoting and organizing events;

    Design - unique design, comfort and atmosphere;

    The menu includes a well-developed assortment, specialty coffee and drinks.

Anticafe is a specific institution. If you have a desire to open such an establishment, then we offer you an anti-cafe business plan for consideration. It will help assess the feasibility of implementing your idea.

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Business Description

Anti-cafe is a newfangled type of establishment where people can relax, communicate, and engage in creativity. The specificity of an anti-cafe, or time cafe, is that the visitor pays only for the amount of time he spent in the establishment. Tea, coffee and a variety of sweets are provided free of charge. The idea of ​​an anti-cafe is quite fresh if you approach opening a business with creativity. To extract maximum profit, you need to design a business plan for an anti-cafe (or download it on the Internet) and strictly follow it.

The video from the channel “Seventh Day” provides a review and reviews of the anti-cafe.

Services

In essence, an anti-cafe is a paid platform for a variety of activities, creative ideas, entertainment and communication in a cozy and warm atmosphere.

Services can be offered to visitors:

  • connect to free WI-FI;
  • organize master classes and participate in them;
  • hold a party of interests;
  • watch movies from the video library;
  • hold a tournament in various types of board games on a specially organized site.

Seminar Friendly meeting Master class Common interests Creativity Party

You need to think about what drinks and sweets to offer visitors, for example:

  • black or green tea(leaf or in bags);
  • cappuccino or espresso brewed in a coffee machine;
  • assorted cookies;
  • various types of nicotine-free steam cocktails.

In the anti-cafe it is not prohibited to bring food and drinks with you. You can also order dishes from other restaurants.

Relevance

Despite the fact that more and more anti-cafes are opening, this type business is not yet fully developed. If you approach the creation of an establishment creatively and come up with new entertainment for visitors, you can stand out from establishments of a similar format.

Types of anti-cafes

Depending on the location and target audience, time cafes can be divided into several categories:

  • without bad habbits";
  • small anti-cafe;
  • anti-cafe with a large hall.

With the absence of “bad habits”

This type of anti-cafe will attract visitors who advocate healthy image life (HLS). It will not be possible to hold a business meeting that involves drinking alcohol. But there will be regular customers who will be comfortable in such an environment.

Small anti-cafes

Such anti-cafes are created for not big companies and individual clients. Accordingly, the anti-cafe will be located in a small room. Here you can meet friends, chat or find inspiration for creative achievements.

Anti-cafe with a large hall

Description and analysis of the sales market

Before opening an anti-cafe, you should decide on your target audience and assess your competitiveness. It is better to open an establishment in big city with a population of millions to withstand competition. In the provinces, such a business may not be profitable. Since the invention of the anti-cafe format, establishments have opened in more than 8 countries around the world, and greatest number The anti-cafe operates in Russia and the CIS countries.

The widest networks of antique cafes operate as franchises. For example, these:

  • Jeffrey’sCoffee/ NewYorkCoffee (20 anti-cafes in the Russian Federation and Ukraine);
  • “Necafe” (22 establishments in Russia and Kazakhstan);
  • “Tsiferblat” (11 anti-cafes in Ukraine, Russia, Slovenia and the UK);
  • TimeClud (4 time cafes in Russia).

There is also competition from other anti-cafes and co-working spaces.

The target audience

The main visitors of the anti-cafe are young people (schoolchildren, students) and creative people free floating. Freelancers can also come here to work in a relaxed environment, or business people to meet with customers and partners.

Depending on what a person is looking for, the target audience will be as follows:

  • designers, musicians, artists, startupers, photographers and other people looking for inspiration;
  • businessmen and freelancers who want to work in a cozy atmosphere;
  • people passing the time waiting for transport.

Competitive advantages

To make your anti-cafe stand out, you need to analyze the work of competitors and decide what new things can be introduced. So, it is important to choose a location. Here it is advisable not only to focus on a large flow of people, but also to think about the contingent. For example, proximity to higher educational institutions, whose young students always strive for active communication.

To attract attention, you need an original name and appropriate design of the room. It's good to stick to one style. For example, the name may emphasize an interior solution related to a certain historical era. It’s a good idea to think through some “trick”. For example, organizing changing exhibitions of stamps, postcards, posters, photos that reflect the mood of that time.

Promotion and advertising

2-3 weeks before the start of work, you can start advertising your anti-cafe so that the first customers will already come to the opening.

  • through promotional leaflets;
  • on radio, television;
  • in transport;
  • through social networks;
  • by collaboration with musicians, taxi drivers, animators;
  • through participation in forums.

Most effective method promote an anti-cafe - marketing by word of mouth. If a person likes your place, he will definitely recommend the anti-cafe to friends, acquaintances, relatives, and share the photo on social media. networks.

What do you need to open?

After you have decided on your audience and drawn up a business project, you should do:

  • collection of documents;
  • searching for premises;
  • selection of a working team.

Documentation

To create an anti-cafe, you need to register as an individual entrepreneur with OKVED code 92.51 (activities of club-type establishments) and 92.72 (other activities for organizing recreation).

The following permissions are also required:

  • PPK from the sanitary and epidemiological station;
  • permission from the State Fire Safety Inspectorate for compliance of the premises with fire safety requirements.

If you plan to sell alcohol and allow smoking in an anti-cafe, you will need a liquor license and registration of the premises as a smoking area.

Room

The choice of premises is the main aspect in opening an anti-cafe. It should be spacious (minimum 100 m2) and be located near transport or metro stops, on a street with good crowded traffic. It is advisable that there is parking near the anti-cafe.

Requirements

The territory for an anti-cafe should include:

  • water supply and sewerage;
  • electricity and heating;
  • toilet room and staff room.

Staff

To organize the work of the anti-cafe, people will be needed in the following positions:

  • directors;
  • administrator;
  • waiter and animator (this can be one person);
  • cleaner;
  • marketer;
  • accountant.

Candidates for the above vacancies must be active, honest, sociable and disciplined.

Step-by-step instruction

For novice businessmen who decide to open their own anti-cafe from scratch, a guide to action is provided:

  1. Choosing the direction of the establishment.
  2. Drawing up a business plan with calculations.
  3. Preparation of documents.
  4. Choosing a room.
  5. Team recruitment.
  6. Promotion of the establishment.

Financial plan

The business plan must include the item “calculating expenses and income.” It is necessary to calculate what and how much it costs, take into account the rental of premises (about 100 m²) and wages to the work team.

Example of initial investment:

  • renovation and decoration of the premises - 300,000-400,000 rubles;
  • equipment and inventory - 300,000-400,000 rubles;
  • other costs - 100,000-200,000 rubles.

That is, for the first time you will need to invest about 700,000-1,000,000 rubles.

Regular investments

When planning your monthly expenses, you should consider:

  • rent - 40,000-60,000 rubles;
  • salary to employees - 80,000-120,000 rubles;
  • other expenses - 30,000-50,000 rubles.

In total, the average monthly expense will be 150,000-230,000 rubles.

Opening dates

It’s easy to determine the start date for work yourself, if you have ready plan anti-cafe It is better to start from the time it will take to complete the documents, and then everything depends on your flexibility, internal organization and desire.

Risks and payback

The risks that could cause an anti-cafe to go negative are divided into external and internal. External risks are associated with the instability of the economy in the country, and internal risks are associated with the quality of service and work of the establishment.

External risks include:

  • presence of stronger competitors;
  • rising prices for materials used and rental premises.

Internal risks include:

  • reduction in customer flow;
  • business orientation for a certain time of year;
  • loss of prestige due to improper organization of work or poor quality service.

A peculiar risk for an anti-cafe is that a client can place an order for an amount exceeding the payment for the duration of his stay. In this case, expenses will exceed income.

Regarding the payback, it all depends on prices and the flow of visitors. For example, payment for staying in an anti-cafe is 1.5-2 rubles/min. An average flow (20-30 clients for 120-180 minutes/day) will bring from 6,000 to 10,000 rubles/day. That is, the monthly profit of the anti-cafe will be 30,000-50,000 rubles. And full payback will occur within 1.5-3 years.

We usually go to a cafe to have a tasty meal, drink a cup of coffee or just have a good time.

While everyone is accustomed to traditional catering establishments, the word “anti-cafe” still raises a lot of questions among our fellow citizens. This is a relatively new format of establishments, which has not yet managed to “reach” many regions.

Free space, time cafe, time club - this is what they call an anti-cafe. Such establishments differ from ordinary restaurants in that visitors pay not for treats, but for the time spent - by the minute or by the hour. But on the contrary, you don’t have to pay for tea, coffee, soft drinks and sweets. If desired, customers can bring their own drinks and food, as well as order already ready meals in the delivery service.

Eating is not what people visit establishments of this format for. This is a space for pleasant relaxation, communication, exchange creative ideas. Here you can read, play board or video games, watch films, take part in master classes, find interesting interlocutors and even new friends. Creative people, freelancers who want to work in a calm and cozy atmosphere, as well as active young people come here. Usually this is a smoking and alcohol-free area, although there are options for hookah establishments.

Required documents and permits

  • Registration or .
  • Sanitary service permit.
  • Fire department permit.
  • If you have a kitchen, you will need permission to produce and sell food.
  • Agreement for deratization, disinfestation and disinfection for presentation to regulatory authorities.

You can watch an interesting interview with the owners of such a business about its organization in the following video:

Selecting a location

The location of any establishment largely determines the number of visitors, and therefore its profit. You need to understand what better place, the more expensive it will cost to rent. Therefore, in this matter it is important to find a middle ground.

It is worth paying attention to the surrounding area. First or second line of houses, proximity to bus stops public transport and the metro, the availability of parking - all this will be a definite plus. But it shouldn’t be too noisy, because people want to work and communicate in a quiet environment. If you can’t find a quiet place, you should take care of good sound insulation. It’s good if there are no establishments of this format nearby, this will help avoid competition.

Since the “core” of the target audience consists of young people, it is worth thinking about opening a cafe near educational institution or a shopping and entertainment center.

It is important to pay attention to the features of the repair. The building must have uninterrupted operation of all communication systems: electricity, water supply, sewerage. Visitors also look at appearance the building in which the establishment is located. It should look neat and presentable.

Room decoration

To open, you will need a room of sufficiently large area - at least 100-150 sq. m. About 30-50 sq. we will have to take it under warehouse space, bathroom, wardrobe. It is advisable to divide the rest of the space into several thematic zones, at least 2 or 3.

For work, private conversations and negotiations, you can organize a small cozy office. Spacious hall - for holding concerts, presentations, exhibitions, seminars, and watching films. If the cafe is declared as a family cafe, then a children's room is needed where kids can play, draw, and participate in master classes.

The design of the anticafe has great importance. A cozy and even slightly homely atmosphere sets you up for rest and relaxation. An impressive percentage of the target audience are creative people. Therefore, the interior can be slightly informal, but not distracting from the work process.

Furniture and equipment

Furniture, necessary equipment, inventory, decorative items - all this must be selected based on the theme of the establishment, its target audience and area. This is the universal minimum that is worth purchasing for the average anti-cafe. This list can be expanded or reduced at your own discretion:

  • tables (at least 4-5 pieces and at least 1 large table for 15-20 people);
  • sofas, armchairs, poufs, chairs, in general, everything that visitors will sit on;
  • hangers or wardrobes for clothes, racks;
  • bar counter, cupboards for dishes;
  • kitchen equipment: coffee machine, electric kettles or thermopots, small refrigerator, microwave oven;
  • kitchen equipment: plastic dishes, coffee and tea cups, disposable towels, etc.;
  • decorative items: pillows, paintings, figurines.

In addition, the organizer must take care of the leisure of visitors. To do this, you need to purchase educational and entertainment equipment and appropriate inventory. This:

  • Books and magazines;
  • gaming consoles;
  • large screen TV, DVD player;
  • several desktop computers or laptops, wi-fi router, phone chargers;
  • karaoke system;
  • equipment for children: balls, toys, puzzles, plasticine, paints with albums;
  • active games: ping-pong, table tennis, darts, twister;
  • desktop and Mind games: lotto, monopoly, chess, backgammon.

Required Personnel

As a rule, in an anti-cafe, guests serve themselves. Therefore, you don’t have to hire a staff of cooks and waiters. Administrator opens a cafe, welcomes guests,, if necessary, talks about the rules and features of work, offers drinks and sweets. For a small establishment, one or two administrators working in shifts are enough.

Gatherings are usually peaceful. But in case of unforeseen situations, for example, if one of the visitors decides to break the “prohibition law”, it is necessary security guard(hall controller). You also need to hire cleaning lady part-time or enter into an agreement with a cleaning company. Accounting can be entrusted to a freelance specialist or. The responsibilities of the art director and client relations specialist are often taken on by executives.

Pricing policy and assortment formation

Average price per minute spent in a cafe – 1.5-2 rubles(approximately 2 rubles/minute during the first hour, 1-1.5 rubles/minute during the subsequent period). In some establishments you can purchase admission ticket all day. The price of such a ticket varies from 250 to 500 rubles(cheaper on weekdays than on weekends, discounts are also available for schoolchildren and students). If you wish, you can create absolutely new system calculation.

What will be included in the price? The client has access to the products, so he can take whatever he wants. The assortment should include several varieties of high-quality tea and coffee, and don’t forget about sugar. Sweets are served with drinks: cookies, waffles, marshmallows, candies, chocolate bars, mini-cupcakes. It is not recommended to buy overly expensive and perishable products, such as cakes and pastries. But you shouldn’t save too much on this expense item by buying the cheapest candies.

There will be practically no profit from additional services. Attending various events at the anti-cafe is included in the cost of paid minutes. Wi-fi, books, game consoles, computers - the client can also use all of this for free.

Advertising of the establishment

Today, many people learn about establishments of this format from the Internet. Therefore, it is necessary to focus on creating a good website, as well as advertising on social networks, on local forums, and blogs. Don't neglect other advertising methods. These are signs, advertisements in the media, distribution of leaflets.

One of the best ways attracting the target audience - “word of mouth”. If someone likes the establishment, they will definitely tell their friends about it. To do this, it is recommended to regularly organize various events: tea ceremonies, apartment buildings, night film screenings. The secret of many popular anti-cafes is large quantities interesting events. Don’t forget about the system of discounts and pleasant bonuses for birthday people, regular customers, and large companies. Various reward systems also work well, for example, for referring friends.

Total costs and estimated profit

It is impossible to say with absolute accuracy how much profit the establishment will bring and how quickly it will pay for itself. Therefore, it is worth focusing on average figures, which will vary depending on the region, locality, size of the cafe, its location, theme and many other factors.

One-time costs for a small establishment in a small and medium-sized city:

  • Purchase of furniture, equipment and inventory – 450,000-500,000 rubles.
  • Cosmetic repairs and decoration of the premises - 50,000-100,000 rubles (if required major renovation, then costs will increase significantly).

Recurrent costs:

  • Rent of premises about 100 sq. m. in a small town (with payment for utilities and Internet) - about 50,000 rubles.
  • Salary to employees is 70,000-80,000 rubles.
  • Monthly tax payments– about 10,000 rubles.
  • Advertising, telephone communications - 5,000-10,000 rubles.
  • Products and consumables (stationery, towels, dishes) - about 20,000-25,000 rubles per month.

At making the right choice the average number of visitors will be 50-60 people per day. The average stay of each guest is 1.5-2 hours (average bill is 200 rubles). Thus, monthly income a small cafe in the region will be about 200,000-300,000 rubles, and the profit, taking into account monthly expenses, will be 60,000-150,000 rubles. Taking into account one-time costs, payback period will be 9-12 months.

With the right approach, the project can become quite successful. In the future, there may be a prospect of expansion, and therefore an increase in profits.

* The calculations use average data for Russia

343,000 ₽

Starting investments

360,000 ₽

133,000 ₽

Net profit

6 months

Payback period

To open your own anti-cafe, you will only need a starting capital of 343 thousand rubles, which can be repaid within six months of work. The net profit of the anti-cafe will be 133 thousand rubles.

1. Summary of the Anticafe project

The goal of the project is to open an anti-cafe in a city with a population of more than 1 million people. The main source of income for the establishment is payment for the time visitors stay, which is 2 rubles/minute. Anticafe involves providing a platform for holding entertainment events, organizing leisure time, conducting social, entertainment and educational projects.

Advantages of the anti-cafe project:

    originality, wide possibilities for using space;

    relatively low personnel costs;

    mutually beneficial cooperation with delivery services, business coaches, musicians, etc.

    social orientation of the project, interested in organizing cultural leisure.

The amount of initial investment to open an actikafé is 343,000 rubles. The payback period for the anti-cafe is 6 months. Net profit upon reaching planned volumes - 133 thousand rubles.

2. Description of the industry and company

An anti-cafe is a social establishment designed for a pleasant pastime, creative meetings, friendly conversations in a cozy atmosphere, lectures, master classes and co-working space. The peculiarity of the anti-cafe is that payment is not charged for food, but for the time spent in the anti-cafe. By paying for your stay, you can receive free bonuses in the form of hot drinks and sweets. The main profit of the anti-cafe consists of payment for the time spent in the anti-cafe, which is assessed by the minute. The price range in the anti-cafe is from 1 to 3 rubles per minute.

The anti-cafe format appeared on the market relatively recently. The first anti-cafes were launched in Moscow in 2011. Today, the anti-cafe market is rapidly developing as consumers are looking for new forms of leisure time. IN social network About 10 thousand groups of various anti-cafes have been created on VKontakte, which indicates the popularity this direction as a business. The anti-cafe format is recommended for large cities with a population of over a million people. In this case, the project will be profitable. In a large city with a population of about 1 million people, the number of anti-cafes ranges from 8 to 20 establishments. The table shows a study of the anti-cafe market in largest cities countries.

Table 1 . Number of anti-cafes in cities with a population of over a million in 2017

City

Number of anti-cafes

Population, thousand people

City

Number of anti-cafes

Population, thousand people

Saint Petersburg

Rostov-on-Don

Volgograd

Krasnodar

Novosibirsk

Nizhny Novgorod

Krasnoyarsk

Ekaterinburg

These data allow us to assess the popularity of anti-cafes, market congestion and the level of competition in a particular city.

3. Description of anti-cafe services

When creating an anti-cafe, attention will be paid to three key parameters - the theme of the establishment, the “chips”, and the range of services.

Anticafe theme. Main secret success of the anticafe is its concept. According to marketing research, themed establishments are more popular. The theme of the anti-cafe dictates its name, its interior, and the presence of so-called “tricks” - distinctive features establishments that visitors will come back for next time. The concept for the anti-cafe includes movie plots, environmental motifs, art trends, and different eras, and even individual characters. Interesting idea– creation in one anti-cafe of several thematic zones or rooms that differ in style and mood.

Ready ideas for your business

This category should also include the premises itself, which is used for anti-cafes. The recommended area for an anti-cafe is 120 m2 with a main hall of 50 m2 and zone rooms with an optimal area of ​​10-15 m2. Do not also forget about the presence of a bathroom (for establishments with an area of ​​more than 150 m2, 2 bathrooms should be provided) and a kitchen. When planning an anti-cafe space, it is necessary to take into account that it usually includes several multi-functional zones.

Functional areas of the anti-cafe:

    common area (main hall) – space for small companies, accommodates about 30 people. The hall is equipped with tables for board games and a projector, allowing for movie nights, business training, etc.

    coworking is a separate, isolated room suitable for comfortable work and equipped with an MFP.

    game rooms designed for small companies and equipped with gaming tables, TV panels and game consoles.

According to the Avito website, the cost of renting a premises with an area of ​​100 m2 is 70-100 thousand rubles/month, depending on the territorial location (the price is assumed for a city with a population of one million). Repairs will cost 70-100 thousand. However, in the commercial real estate market you can find profitable offer with a fine finish. In this case, the ambience of the antique cafe is created only with the help of furniture and decor.

"Chips." Important question for anti-cafe owners is what creative solutions will allow them to stand out in the market. The “chips” of the establishment can be different:

    issuing alarm clocks to visitors to help them keep track of time;

    the ability to bring food with you;

    carrying out discounts and promotions, for example, for students in daytime or bonuses for birthday people;

    creating a wall that acts as a chalk board - you can draw on it, leave a schedule of events, or use it as a workspace when conducting master classes, trainings, etc.

    providing the opportunity to take a free photo on Polaroid and in a photo booth;

    offering visitors several visiting rates that include additional services;

    collection of a library with the opportunity to take unread books home;

    organization of space features: let there be a room with an entrance through a closet or unusual items decor you'll want to take a photo with;

    holding cultural events (exhibitions, bookcrossing, chamber concerts);

    the presence of a funny animal is this type of attracting the public to Lately gain popularity.

Since anti-cafes are a rather specific type of entertainment business, diversification of services will increase the profitability of the establishment. It is possible to rent out a photo booth, organize a point of sale of unusual things that fit into the theme of the establishment: postcards, objects self made, magazines, unusual desserts, paintings by local artists, etc. The presence of a projector makes it possible to adapt the anti-cafe into a mini-cinema that organizes themed movie nights, and the unusual interior allows the anti-cafe to be used as an area for photo shoots.

Range of services. Since payment is charged for the duration of the visit, the main task is to retain the visitor and develop his interest so that he can return again. Therefore, the type of services offered is of great importance. The target audience of the anti-cafe is divided into two groups: people who want to have fun with friends and people who use the anti-cafe as a business platform. The first group visits the anti-cafe in the evening; for the second, the first half of the day is preferable. Each group should have its own range of services. For entertainment: theme nights, e.g. film screening, literary evening, broadcast football match, karaoke or board game competitions; library, board games, etc. For work: free Wi-Fi, access to an MFP, a projector for presentations, etc.

4. Sales and marketing of anti-cafes

The advertising campaign is carried out on the Internet, since the target audience of the anti-cafe is made up of active Internet users. A group is being created on the VKontakte website and an Instagram profile, where you can publish a schedule of events, reviews of first visitors, news about promotions and discounts, photos of the establishment, etc.

Another way to attract visitors is a discount program or holding a competition. When planning various promotions, the seasonality of the business should be taken into account. Thus, the peak attendance of anti-cafes occurs in autumn and winter, and in summer attendance decreases. Therefore, campaigns to attract visitors are carried out in the summer. In the future, it is proposed to create your own website, which will increase the establishment’s reputation, simplify the reservation system and help attract additional visitors.

5. Anticafe production plan

Anticafe target audience: active people with average income from 18 to 40 years. In the morning and afternoon - freelancers, business coaches, students; in the evening - young people, creative individuals.

Main characteristics of the anti-cafe:

    Schedule: from 12:00 to 24:00 – weekdays, from 12:00 to 02:00 – on weekends.

    Cost of visit: 2 rubles/minute

    Seating: 55 pcs

    Average traffic traffic: 50 people/day

    Average visiting time: 2 hours (120 minutes)

    Average check per person: 240 rubles.

Based on these data, we calculate the daily revenue: 240 * 50 = 12,000 (rubles). The monthly revenue of the anti-cafe will be 12,000 * 30 = 360,000 rubles. Since it is almost impossible to achieve such attendance in the first months of work. Therefore, further calculations related to the return on investment will assume that the planned sales volumes will be achieved in the 3rd month of the anti-cafe’s operation. You should also pay attention to the possibility of receiving additional income (options are described in section 3 – “Description of goods and services”). The above calculations only take into account payment for the time spent visiting the anti-cafe.


6. Organizational plan of the anti-cafe

The commercial advantage of the anti-cafe format is that the opening similar establishment does not require a lot of approvals, unlike a traditional cafe, since such a site can be designed according to the “event organization” class. To implement the project, it is proposed to register an LLC indicating the following types of activities in accordance with OKVED-2:

  • 93.05. Providing other personal services - recommended as a core activity
  • 55.23. Activities of other accommodations
  • 55.30. Activities of restaurants and cafes
  • 55.40. Bar activities
  • 92.72. Other activities for organizing recreation and entertainment, not included in other groups
  • 71.40. Rental of household products and personal items
  • 92.51. Activities of libraries, archives, club-type institutions
  • 92.32. Activities of concert and theater halls
  • 92.34. Other entertainment and entertainment activities
  • 92.13. Film screening
  • 92.62. Other sports activities
  • 70.20. Renting out your own real estate

Table 2. Optimal anti-cafe staff and wages

7. Financial plan for anti-cafe

The financial plan includes permanent and variable costs anti-cafe To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of equipment and inventory.

Table 3. Investment costs for fixed assets

Position

Price, rub

Position

Price

Computer

Tables (10 pcs)

Printer, scanner, copier (MFP)

Sofas (4 pcs)

Board games

Armchairs (5 pcs)

Console games

Beanbag (13 pcs)

Chairs (25pcs)

Game consoles (2 pcs)

Decor items

Projector screen (150*150 cm)

Bar counter

Kitchen equipment:

Plumbing

Microwave

Hangers (4 pcs)

Coffee machine

Lighting (4 pcs)

Fridge

Leisure items

Plastic dishes, napkins

Books (50 pcs)

Dishes (cups, glasses, etc.)

Acer projector

Tabletop water cooler

Telepanel (2 pcs, 42 inches)

Tea, coffee, sweets

Total: 255,000
*prices are given in accordance with the Yandex.Market website

In addition to fixed asset costs, other non-recurring costs must be taken into account.

Table 4. Investment costs


Thus, you can calculate the amount of initial investment. To do this, we will add to the one-time costs the costs of advertising and renting premises for 1 month of operation of the anti-cafe. As a result, the initial investment will be 343,000 rubles. Next, we will determine the fixed costs of the anti-cafe.

Table 5. Fixed costs anticafe


Please note that food costs are for initial stage. You can more accurately calculate the cost of treats after creating the anti-cafe menu.

8. Performance assessment

The payback period for an anti-cafe with an initial investment of 343,000 rubles is 6 months. The net monthly profit of the project upon reaching the planned sales volumes, expected in 3 months, will be 133,150 rubles. Return on sales – 37%.

9. Risks and guarantees

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Internal risks:

    low attendance of the establishment;

    pronounced seasonality of business;

    filling anti-cafes with visitors with opposing interests;

    specific risk: a visitor can order an unlimited number of drinks and desserts, which is why the visit may not pay off;

    a decrease in the reputation of the anti-cafe itself among the target audience due to errors in management or a decrease in the quality of services.

External risks:

    the presence of stronger and more popular competitors;

  • increasing the cost of purchasing materials and renting premises.

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Have you decided to open an anti-cafe? We developed a concept and overcame the most difficult stages of establishing a business: we found premises, made renovations, purchased furniture and equipment. The staff is experienced and friendly, the sign is bright and attractive. But the anti-cafe is empty.

How to promote an anti-cafe and make the project profitable? We will look at the most effective methods.

We determine the reasons for the low attendance of anti-cafes

First, let's figure out why the time cafe does not bring the desired profit? If guests don't tend to visit you, maybe two main reasons:

  • First. They simply don't know about you. It is not enough to install a sign and wait for visitors. Moreover, one VKontakte group and a couple of advertisements on thematic platforms will not make the anti-cafe popular. Use all possible resources. Be more active!
  • Second. We heard about the anti-cafe, but weren’t interested in it. Perhaps your project got lost among others. Find your chip!

Next, we will look in detail at how to promote anti-cafes and what tools will increase profits. Perhaps many of them will seem banal and simple to you. However, if used correctly, they will make the time cafe a crowded place.

How to promote an anti-cafe and make yourself known?

The time cafe format is already familiar to potential visitors. Therefore, you need to understand how to encourage guests to come to your anti-cafe.

The easiest way - actively lead groups on social networks and Instagram, publish news about upcoming events, post photo reports, inform about promotions and discounts. Your accounts must be alive! Communicate with users, conduct contests and surveys. Update your news regularly.

In addition, if you have regular guests, even if there are only 10-15 of them, be sure to ask them to leave their contact information and periodically offer them small bonuses. For example, give them free visiting minutes for their loyalty. Promotions like “refer a friend” also work great. When organizing exhibitions and concerts, invite regular customers personally - via SMS or e-mail.

How anti-cafes make money: evaluate competitors

When deciding how to increase traffic to anti-cafes, pay attention to the work of competing companies. Take a closer look at what tools they use to attract guests. What is it: more low prices, a discount program, or maybe interesting events that attract crowds of visitors?

Offer to guests alternative. A competitor anti-cafe, like you, holds film screenings on the big screen, but is open only during the day? Organize night viewings favorable price. Retrospectives of the films of a particular director, movie nights of a popular actor or an idol of the past - these are in demand and popular. Try it different variants, because only in practice will you be able to understand which of them will bring profit to the anti-cafe.

How to increase traffic to an anti-cafe: how to interest guests

In addition to bonuses, there are other ways to make anti-cafes popular among Moscow residents. Make the visit beneficial for guests. What does this mean? You don't just provide space for work or relaxation, you make the site useful for visitors.

Set up a counter where guests can exchange business cards and contacts and establish collaboration. Flyers and invitations from your partners can also be posted here.

Don't know what else to do? Ask directly: organize a survey in a group, ask participants to offer their suggestions, work with people and base it on what your guests are interested in.

How to attract customers to an anti-cafe: personnel are everything

The fact is that an anti-cafe will require staff who will work in multitasking mode. What does this mean and how many people will need to be hired?

2-3 qualified employees are enough. However, it is necessary to immediately explain to them the specifics of the work. For example, the responsibilities of the administrator include not only registering guests who come to the anti-cafe. He must be able to communicate with visitors: maintain a conversation, help turn on the x-box, check the equipment before the concert, or even act as a presenter.

In a word, By gathering a team of enthusiasts, you can turn new visitors into regular visitors and increase profits. Remember that word of mouth is one of the answers to the question of how anti-cafes can survive in a highly competitive environment. If guests like your project, they will definitely recommend it to their friends.

Friendly and welcoming staff is one of the reasons guests come back. Other Important Ingredients successful business— cozy interior, various events, bonuses for regular customers. All this will make the anti-cafe popular and bring profit.