Need to go to the gym. How to open a gym with quick payback

12.10.2019

It is enough to register the sports center as an individual entrepreneur indicating the following codes OKVED: 93.04. – “Physical and recreational activities”, 92.61. – “Activities of sports facilities”, 92.62. – “Other activities in the field of sports.”

What documents are needed to open a gym? Permission from Rospozharnadzor (fire protection equipment is required), certificate from Rospotrebnadzor, production control program, agreements with the housing office, waste disposal companies, air conditioning maintenance, etc.

Room

Where is the best gym with exercise equipment? Most suitable places: in the city center, in a busy residential area, in the business center. The client prefers to visit the gym, the journey to which takes no more than 15-20 minutes, so it is important to choose the place to visit.

Few people want to go to a hard-to-reach area after work. Winning points - near stops public transport and large stores. You can place a gym in the basement of a business center, on the first floor of an office building. An additional plus is the availability of parking in front of the building.

Planning, rent, renovation

For a small establishment you will need a room with a total area of 100 square meters. Of these, 10 sq. m – reception area, 20 sq. m - changing rooms and bathrooms with showers (men's and women's), 70 sq. m - the hall itself.

Renting the space will cost approximately $2,000-2,300 per month, and repairs, finishing, and installation of communications will cost $3,000.

Premises requirements

Instructions for arranging a gym are given in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

Basic requirements:

The ceiling height is from three meters to ensure air circulation. In addition, a supply and exhaust ventilation system is installed;
Smooth and soft floor covering (for example, rubber, carpet);
Special microclimate: temperature in the training room - 16-20 degrees (in locker rooms 23-25 degrees), humidity - no more than 60%.

Gym equipment

Full list of the most popular simulators:

Elliptical (two pieces) – $450-500. Good manufacturers: Carbon, Torneo, House Fit, Kettler;
Treadmills (two pieces) – $800. Sportop, LifeGear, Oxygen;
Exercise bikes (2 pcs.) – $350. Dender, DFC, Tunturi, Carbon Fitness;
Exercise machine for pumping deltoid muscles with counterweights – $1200. TESCO-Sport, Hummer;
Force platform – $600. MV-Sport, Foreman;
Multifunctional fitness station (upper and lower rows, leg extension, butterfly, chest press, etc.) – $900-1000. InterAtletika, HouseFit, Diamond Fitness;
Wall bars (3-4 pieces) – $150. "Olympus City", Russ Sport;
Seated exercise bench and bench press bench – $250. Tesco Sports;
Barbell with “pancakes” and stand (two pieces) – $250. Eleiko, Profi-Fit, Domyos, “Titan”;
Five sets of dumbbells weighing 3-5 kg – $40. Larsen, Action, Aerofit;
Resistance bands (5 pieces) – $150. Torneo, Bone Crusher, Iron Body, Everlast.

It is worth purchasing economy-class equipment or used exercise equipment from quality manufacturers. The total cost is around $5,000. When buying used, you can save and spend up to $4,000.

Other equipment and furniture

Next thing you need to open gym, - arrange locker rooms. You will need benches, two mirrors, hangers, metal modular cabinets (Fitness Furniture, MetalCity) with a total cost of $700 (based on 40 visitors).

A men's and women's bathroom with two showers each will cost approximately $4,000. The waiting area requires a reception desk, a coffee table, a sofa, a cooler, and office equipment (computer, printer). This is approximately $1000.

Staff

It is necessary to “staff” with experienced instructors and trainers; their competence is the key to a good flow of clients. Each trainer needs a medical book and a certificate confirming the right to work as an instructor.

List of required employees(work in two shifts weekly):

Control;
Four instructors;
Two administrators;
Security Guard,
Accountant;
Cleaning woman.

Monthly salary fund – $4500. Optimal work schedule: from 10.00 to 22.00, seven days a week.

Promotion

When calculating how much it costs to open a gym, be sure to budget for advertising costs. The best ways to advertise a sports center:

A bright sign, a banner on the windows, a pillar with a sign not far from the entrance;
Distributing leaflets near shopping centers, shops, markets near the club;
Buying space on a billboard or city light;
Video on radio or TV;
Advertising articles on the city website;
Own Internet resource, with detailed prices, photographs of the hall and instructors, information about promotions. The site should be optimized and use direct advertising in search engines. Duplicate the information in the club’s communities on social networks;
Hidden advertising on large city forums;
A “loud” opening with a show program, competitions and subscription draws.

How to increase sales and stand out among competitors

This is a very popular business, you have to fight for every client, especially in small town. Therefore, in addition to qualified trainers and good equipment, additional methods of stimulation are needed. Develop a program of discounts for the number of visits (for example, every third subscription is free), promotional offers (“refer a friend - get a 50% discount”), personal training programs, etc.

Additional income can be received by setting up a small shop sports nutrition, clothes, video courses of effective training.

Costs and profits

Let's calculate whether it is profitable to open a gym. List of main costs:

Paperwork – $150;
Rent for three months in advance and repairs in the rented premises – $10,000;
Equipment and furniture – $9500;
Promotion and opening costs – $250.

Capital investment – $20,000. Fixed expenses– $7,000 (rent, salary, advertising, utilities).

The average cost of a monthly gym membership is $34-35, a one-time visit is $7. With an attendance of 40-45 people per day, the establishment earns $9,500, net profit – $2,500. Over time, income increases.

Having figured out that, start preparing the premises, while simultaneously looking for good instructors and launching an advertising campaign.

Let's consider a working business model for opening your own fitness club from scratch. Effective recommendations on how to open your own gym from scratch. So, here are tips for opening a fitness club and its proper organization. And now let’s move on to the question of how much it costs to open a fitness club from scratch.

We place the necessary equipment for the gym correctly. We will find out with you whether it is profitable to open a fitness club and how to do it with a minimum of costs...

Now it has become very fashionable to visit gyms and fitness centers. This can be seen from the results of the conducted marketing research and from the experience of entrepreneurs who have opened relevant directions in this business. Entrepreneurial activity in this area is not yet fully saturated, and forecasts will be promising for at least another 10 years. Unfortunately, not all fitness clubs can survive, but only those where the business was correctly and adequately organized, with a comparison of all probable risks and your capabilities.

Documents

Let's look at the list of what documents are needed to open a fitness club from scratch.

There should not be any serious problems with completing the documentation for registering a fitness club; here is the set and procedure for obtaining documents that are standard:
Select OKVED codes and indicate them: 93.04 Physical education and recreational activities, 92.62 Other activities in the field of sports, 92.61 activities of sports facilities. If in the future you plan to expand the choice of services offered, for example, you will begin to offer services offered by beauty salons, for example, a solarium, massage services, manicures, etc., then you need to indicate everything in advance required codes OKVED.
Select and register legal form at the tax office. At first, it will be a convenient option to register an individual entrepreneur in order to use the simplest tax system.
Obtain permits from Rospotrebnadzor. There you must present a contract for the maintenance of the air conditioning and ventilation system. As well as an agreement for the maintenance of the housing office, for permission to dispose of lamps, an agreement for the availability of medical books for employees who need them, a passport for a sports institution and a training manual.

Choosing a room

The premises for a fitness club is one of the most important stages of opening; the success of the activity itself will largely depend on it. If you plan to open a club in a mini format (you need a premises for a fitness club with an area that does not exceed 150 sq.m.), then you can use your own premises rather than rent it. Because otherwise the possibility of ruining the enterprise will greatly increase. Even if we assume that your club will be visited every day by 30 to 50 people who will pay $5 each (for a fitness club of this level, the price should not be raised higher). Then after you pay the rent and pay the salaries of the hired staff, your profit, if any, will be very small. It is most profitable to open gyms in a mini format in residential areas, and if opportunities exist, in those places where the local population most frequently travels to transport stops and home.

For large fitness clubs, paying rent will not be so expensive, because they generate quite high profits. Their large areas allow you to accommodate a significant number of people inside and will allow you to provide many more services and a variety of programs. They look more presentable, are equipped with the most modern and expensive equipment, which will allow you to set high prices, since your calculation will be made for a respectable clientele, and in the end you will be able to get a much higher profit from this. The best place, where you can open a large fitness center - this is the central part of a residential area with a large number of residents. Large shopping centers are also good for large gyms.

When you choose a suitable premises for a fitness club, you must take into account the size and term of the rent. The approximate range of prices for renting premises ranges from 30 to 90 USD. for one meter. Naturally, you should look for premises for which the rent will be located at the lower price level. The term of the lease agreement must be for at least five years, considering this period as the most late date return on investment.

Interior

With the usual and simplest layout, the interior of a fitness club should look like this:

reception desk;
separate room for staff and club administration;
men's and women's locker rooms;
gym (5 sq. m per client);
aerobics and fitness room, also a dance room (3 sq. m per instructor and another 2 sq. m per person);
latrines;

The area of the fitness club premises should be calculated based on the expected number of clientele. You should not rent an area of less than 150 sq.m. otherwise there is a possibility of incurring a loss. If you plan to expand the range of services in the future, then you should foresee and consider in advance the possibilities for a possible extension, or renting additional space.

For a fitness club to work well, it is necessary to provide air exchange in the premises, as well as ensure an appropriate level of humidity in order to organize comfortable conditions for visitors. The best temperature in the gym is considered to be 16-18 degrees, and in the locker room - 22-25 degrees. Serve fresh air The room needs at least 80 cubic meters. m per hour per person, and the humidity should be about 40 - 60 percent.

All data of this kind is calculated in advance by building codes. Should the best option will be the use of a supply and exhaust ventilation system, where independent temperature control is possible. The floor in the gym should be covered with rubber.

Required equipment

When choosing sports equipment for a gym (fitness club), you should take into account the needs of clients when training all muscle groups. Naturally, the more desires your gym satisfies, the more clients will come to exercise. The minimum set of professional equipment for the gym that will suit each client:

2 treadmills;
elliptical trainer;
1 board for performing bench press;
1 incline bench press board;
performing squats requires a stand (for deadlifts);
a machine for performing leg presses;
a machine with free weights for bending and extending the legs (using block exercise machines will be expensive, plus they are large in size);
set of press, horizontal bar, parallel bars;
Smith machine;
inclined benches for the press;
short neck;
Bench with adjustable inclination (in order to perform various types bench press);
horizontal bench (it is used to perform seated biceps curls and barbell presses). Its purpose is to prevent overload on the bench press;
set of dumbbells;
3 Olympic bars (two that should be on the press rack, and the third on the squat rack);
Scott's bench;
three sets of pancakes, which would be better to use with handles, because they are more convenient;
4 sets of step platforms;
at least four yoga mats;
two fitballs;
EZ-neck and 1 Z-neck with seat sleeve;
two weightlifting belts;

This is the whole set the necessary equipment, which will suit every average client. This set has everything you need for a good workout.

Interesting tips on what not to buy for a minimal gym kit.

It is not recommended to buy butterflies, as it is not very useful, because most often it is used only out of curiosity. This machine is completely useless for the gym, especially when there is little space and the budget is not very big. It is also not recommended to buy a crossover, despite the fact that it is good in its functions, but it is still too expensive and it will also take up too much area. If completed minimum set You can safely not buy it, because it is also not popular among gym visitors. It is unlikely that anyone will notice the absence of this simulator.

If there is room left in the hall...

In this case, you can purchase a machine to perform hack squats. You can also buy a rack to perform bench presses. Because the bench press is one of the most popular exercises among gym goers, and it will best choice than any fancy block machine. You can also purchase one power rack and one squat rack.

Additional equipment in gyms

You should describe what professional and sports equipment you need to make your gym look more attractive and more diverse. Of course, it should not have a high price and large dimensions. If you purchase such equipment, your club will be considered one of the most highly professional clubs.

Rubber loops. Today it is considered a very fashionable equipment for strength and functional training. They gained great popularity due to the technique of Louis Simons. Rubber loops are irreplaceable attributes when performing ballistic training and for training aimed at restoring the body. They also increase the load level when performing seated presses and deadlifts. If you have a kit in your club (it costs about 20 thousand rubles), then you will become a real professional in the eyes of clients, even if they do not know what they are used for. It is worth considering that in order to attach these rubber bands you need special pins on the power frame and on the rack.
Chains. The load from their use, as well as when using rubber bands, is aimed at strengthening it in the upper part of the amplitude. They have been used for a long time, since the times of the USSR. Their price is not too high, but the effect will be good on all visitors to your gym. The presence of such chains will definitely increase consumer demand, creating the effect - “in this room they know exactly how to pump up properly.”
Platform Just the sight of it already looks very impressive. The platform is convenient for doing deadlift exercises, kettlebells, snatches and squats. Except appearance it will also help not destroy the floors when performing deadlifts. Since you will rarely see such a machine in gyms, it will make your gym stand out, plus where it is present, there is the effect that this is a professional gym and almost the Olympic Games are held here. For comfort, you can order the welding of a spear with a lever to attach a barbell to it. This will help relieve discomfort from loading the barbell with plates.
Skirtings. These are stands that are used to perform exercises called “plate deadlifts.” This little detail can help entice any powerlifter.
Diamond neck. Its purpose is to perform deadlifts. The diamond-shaped bar offers a natural grip, making it very comfortable to use.
Squat box. It's hard to think of something simpler than this device. At first glance, this is the most ordinary box on which you need to sit and then stand up. But it is designed to exit from the lower amplitude. Considered a very delicate detail in gyms.
A board used to perform the bench press. It looks like a regular thick block and is designed to work on the upper amplitude. It will be very inconvenient to carry such a board in your bag, so if it goes to your room, it will make them very happy. Moreover, this is the cheapest piece of equipment in the gym.
Neck trainer. Now this is a very popular device. Many people want to tone up their neck, and this device can work it out perfectly. Nowadays it is extremely rare.
Gymnastic rings. They are designed to perform gymnastic exercises and they are also effective when performing functional training exercises. With the help of gymnastic rings you can do large number exercises. The most popular is the ring push-up. This exercise is good for developing chest muscles. Compared to parallel bars, it does not promote eversion of the wrist joints (which is natural for building the human skeleton).
Weighted belt. It is used when doing pull-ups to increase weight, as well as when doing push-ups on parallel bars and rings. Today it is in great demand.
Arm wrestling table and arm lifting bar. The fashion for strong male arms will never go away, which is why arm wrestling and arm lifting are very popular now. Potential clients have very few places where they have the opportunity to train their grip strength, so if you have such a table in your gym, you will be able to compete on high level with the rest of the halls. Many more people want to tone up their forearms;
Finger;
Pinch grip trainer;
Finger ball;
Resistance bands Captain crash 1, 1.5, 2, 2.5, 3, 3.5, 4;

If you have an arm wrestling table, it will attract visitors who like to measure their strength. It will also add a competitive flair to your gym. This kind of wrestling is popular now, but not all gyms have such tables. Additional equipment for working out the hands and an arm wrestling table will be able to attract new clients to your gym. If funds allow, you can open a spa nearby.

How to arrange equipment

To approximately calculate the location of fitness club equipment in the premises of your choice, you can use the services of an online service. It is fully described in English and it should be noted that all distances noted are in feet.

It would also be good to study sample layouts in foreign fitness clubs with an example of the use of legend-fintes equipment, which is considered professional: http://www.legendfitness.com/clientele_showcase.aspx, there is nothing useless on the pages of the site. Both the equipment itself and the layout itself are worthy of respect. Let's give a few examples: the gym, which is located in Houston “CESPerformanceHuston”. Be sure to pay attention to the number of power frames. Moreover, each power frame comes with a platform (for us, one frame costs about 300 thousand rubles). You will also notice the presence of ribbons and chains, and according to the plan there should be diamond-shaped bars. You will see pancakes placed nearby on matching carts.

In order to perform bench press exercises in this room there are three horizontal and one more vertical bench. Behind the racks there are two exercise machines aimed at performing leg presses and another hack machine. Next to the dumbbells is a multi-block system for performing rows and crossovers. There are rows of dumbbells along the walls. It is clear that this gym has everything you need, and at the same time there is enough free space. This diagram is one of the most successful; it shows the location of the equipment that is used in the most professional gyms.

How much does it cost to open a club?

Naturally, we ourselves a common question If you want to open your own business, the question is: “How much does it cost to open a fitness club?” The amount can be about tens or up to hundreds of thousands of dollars, but of course, it all depends on the initial goal. For example, an ordinary fitness club, with standard equipment and economical plan registration will cost approximately 100 thousand dollars. But the profit from them is also higher; according to statistics, they can bring in income of about 15 thousand. e per month, which is not bad, considering that you will only need to make investments to open an establishment.

In order to open a gym need to:

Get a fitness professional certification. Solvency is an important part when opening a gym. Investors will view your level of industry experience as a reflection of your competence and abilities.
Review and selection of gyms. Sports clubs offer a range of services to their clients. Determining your customer base is influenced by factors in the form of services and classes that your gym will offer. For example, a gym for seniors, clients may want to do yoga, Pilates and aerobics.
Find a location. Look for demographic areas that will support your gym's services. Location is important to customers, so factoring in higher rental rates when assessing startup costs can't be ignored to afford locations closer to your customer base. When searching for a location, consider things like access streets, parking and visibility.
Buy exercise machines after choosing services. Choose the fitness equipment you need. Some factors such as cost, new technologies and maintenance equipment plays a role in selection, including the weight of the machine, treadmills, free weights, bench weight and mats. Consider leasing and purchase options when evaluating equipment costs.
Write a business plan and get funding. Depending on your experience, you may feel quite confident starting a business from scratch with little or no outside support. However, creating a strong brand and minimal startup costs can be a challenge. If you are new to the fitness industry, you will feel more comfortable purchasing a franchise. This strategy tends to be a little more affordable than opening an independent facility because it has a well-known brand name as well as low start-up costs. You will also likely need to make monthly deductions for the annual franchise fee in your business plan. There are pros and cons to each approach, so be sure to use the strategy that works best for your specific needs.
Apply for business permits and licenses. Opening a business requires owners to register and adhere to all governing laws. You will need to apply for a business license and comply with regulatory laws such as building permits and health department requirements.
Business insurance. Sports clubs are places where injuries and accidents can happen. Purchasing some form of business insurance will provide protection for the business and your clients. They will not be afraid to come to the gym, because by visiting it they are already insured.
Decorate the gym, install fitness equipment, hire staff and start an advertising campaign. Your staff is the face of your business, so don’t skimp on training them and choose people you have confidence in. People love to be in a space they enjoy, and the gym is no exception. They should come there with joy. For advertising, use flyers, advertisements, brochures, forms and recommendations. They are one of the the best ways attract attention
Prepare to open the gym.

Key points for opening a gym:

In-house facilities may offer more freedom but may provide brand recognition. You are not financially dependent on anyone.
Franchises offer great support, but there are costs associated with this infrastructure. The benefit of a franchise is that you start your business with an established name that offers brand recognition that attracts customers. Running a small business under the name of the franchisor and organization is very helpful for people starting a new business.
Do what's best for your specific needs.

Both men and women will be guests of the gym, so you should make 2 locker rooms (men's and women's), 2 showers, and a toilet. The source of all cash receipts in in this case Guests are counted, so you need to roughly calculate their number.

How much does it cost to open a gym? Let's just say that the amount will not be small. When starting a business, even in such a developed services market, you should understand that the cost will be high, but if you think through everything from start to finish, you won’t go wrong. Two components help make a business successful: large start-up capital and good business plan. In the first case, you will most likely have to take out a bank loan or buy a franchise (we’ll talk about this in detail later), and in the second case you need to determine for yourself what you want to see in the end. To do this, look at your project from the consumer's point of view. What do you want to see in the gym, what should it be like, what hours is it open, how much does a subscription cost, is it convenient for you to get to, are the staff friendly, qualified instructors, is it important to you? additional services, such as a minibar, showers, comfortable changing rooms, etc. All these nuances are very important, because they determine whether the client wants to come to your gym again and why. Knowing the answers to all these questions and having a starting amount and a professionally written plan for opening a gym, after a few months of work you will definitely be able to name the exact amount you spent on its implementation.

When planning financial considerations, take into account not only employee salaries, but also other production costs. The list of production costs includes costs for company registration, management and implementation. It is worth noting, in fact, that wages instructors and all other staff and office costs are management costs. A more expensive item is renting a building. Visitors should perform exercises using comfortable equipment. When planning, consider what category your gym is. If it is, for example, an economy class, then it is more profitable and cheaper to buy used exercise equipment in excellent condition. Finding them is not so difficult, because a self-respecting gym always monitors the cleanliness and serviceability of all equipment for the safety of its clients. You need to register as a private entrepreneur and think about which taxation system is best to choose.

Determining your target market will help you figure out how big your gym should be and what equipment you should have. You will likely need some capital to buy or rent a space and fit the necessary equipment into it. Choose a location that is accessible to your customers. Employees can make a significant contribution to the success of your business, so you must hire capable and professional people who can provide excellent service. Before the preparation process is completed, you must begin planning a sales and marketing campaign, offering special discounts or promotional items to attract customers. Financial costs should not be underestimated.

Besides a decent sized space in a good location, you'll need to consider exercise equipment, locker rooms, showers, saunas, etc. Many new gyms offer group exercise classes taught by qualified fitness instructors, with classes including aerobics, cycling, boxing, yoga, Pilates and even dancing. Some gyms offer swimming pools, squash courts and boxing areas, and additional fees are sometimes charged for the use of these facilities.

If you want to start a business in a sector dominated by big players, you need to create something completely different to the standard model. Start with a basic gym that satisfies a lot various groups as much as possible is extremely difficult, since large companies have economies of scale and purchasing power. It is almost impossible to give an estimate of the cost of opening a gym.

So you want to open a gym? Here are some guidelines for determining the cost:

Before total decide, V what kind of gym you want to open. Do you want a powerlifting club that is simply self-sufficient, or do you want a gym where you will try to generate enough income.
Find out how much it will cost, for rent, insurance, electricity, phone, internet, permits, and many other expenses needed to get started. You may not be able to account for some of them. Then see if you are going to afford your expenses for at least six months without income.
Now, double your estimated expenses and halve your estimated revenue V over the next six months, because it's likely to happen.

4. Decide, How are you going to get the capital you need?

Write a business plan.
Find a way to invest your own money. It's also unlikely that any investor is going to walk away from their money unless they see that you're willing to take the risk too. If you are hoping to borrow money from a bank, they will require a business plan.
Start preparatory work. Find other existing gyms within at least a 5 meter radius and analyze the demand for them. Now you need to find your niche.
Buy insurance.TO Consulting a specialist insurer is a good idea, as you may need a non-standard insurance policy to cover all possible events that may occur during your training.

To find out how much it costs to open a gym, make up sample business plan, namely, calculate its financial part.

Example items that would be:

Legal aspects.

Documents for paying taxes.
License. To work in this business, like in any other, you need to work according to the law. This is a very complex process, because in different cities there may be different requirements for a license to operate a gym.
Register as a tax subject. At the place where your object will be located you need to register with local authorities authorities . Taxes may vary depending on the city. Consult with lawyers.
Name the company and register the name. Gyms must have a name to operate. The registration process may vary by location. If you are the owner of a gym, then how individual entrepreneur, you can give the business your name.
Business insurance . Concern for the safety of your visitors. Exercises performed during the workday can cause injury, so it's a good idea to take precautions.

Opening plan.

Profitable location. In the case of small businesses, an important part of success depends on location. The location should be chosen based on the target group of people this hall will be aimed at. People don't want to look for a gym away from home to satisfy their own fitness needs. The best space is the gym that is available and is competitive with other gyms on price.

When choosing a place to exercise, consider:

Premises for rent. If you are renting a room. Then you need to pay rent, and this is a certain expense item. It will vary, so include the maximum cost when planning, but look for a cheaper option, so you will have additional working capital.
Proximity to populated areas. If the location of the hall is far from their own clients, they will not go there. The gym should be located within the boundaries or close to the population and be accessible so that it can be easily reached by public transport.
Market conditions. Opening a gym across the street from an already located fitness center is a risky step and additionally high competition.

Determine who your room will be intended for . Conduct a survey to determine the gender and age of your customers. In addition to fitness equipment, many niche gyms offer a range of other services and extras.
Get a loan or raise additional capital from investors . Like any business, opening a gym costs money. Obtaining space, purchasing equipment, hiring staff, as well as registration and licensing fees requires a large investment. It is impossible to cover all these costs on your own.
Buying a franchise . It's very profitable. You work under the name of this large network and do not worry about not being known. Main company usually covers start-up costs, offers its own equipment, or pays for its purchase. It is worth considering that the main profit goes to the company that owns the franchise.

The franchisor company offers its support to the gym owner. For example, financial support, legal assistance, personnel selection, territory development.
Businesses that plan to buy a franchise may typically require the company to submit a plan for you to work under its direction.
Before signing a franchise agreement, study it.
Preparing for the opening.
1. Space and equipment. The best gyms offer a wide range of exercise options. The gym must satisfy the needs of the buyer. For example, all that is needed for basketball is a small number of volume adjustment hoops, which should be placed indoors or outdoors. We offer options for sports games:
Basketball:
Football:
Treadmill.
Baseball:
Boxing/Sparring:
Indoor or outdoor pool.
1. Equipment for training on machines with free weights. Buyers visit the salon with a purpose and often want to get their body in order. Exercises using dumbbells, barbells, weights and other equipment should be located in any room. The most popular exercise machines with weights:
Presses.
Squat racks.
Rugs.
Arm curl racks.
Bracing, submersible struts.
For upper body exercises, racks with dumbbells and benches.
1. Isolation machine for training different groups muscles.
2. Cardio equipment:
Stationary bicycles.
Elliptical trainers.
Treadmills.
Ladder machines.
Rowing machines.
1. Group classes:
Swimming lessons.
Martial arts.
Cycling group
Yoga.
Pilates.
Staff.
1. Administration, reception staff. These personnel are responsible for the operation of the entire sports club. They look after the cleanliness, the work of the trainers, and the visitors. Register new visitors and serve clients.
2. Instructors . Hire qualified instructors for the success of the establishment.
Qualification of trainers. They must have education in the healthcare field, have work experience, and find contact with clients.
Individual instructors.
1. Hired staff for group classes .
2. Personnel for cleaning and maintenance of technical equipment .
Establishment Atmosphere: By creating an unparalleled stimulating company atmosphere through the use of first-class equipment, comfortable changing rooms and showers, flooring, flowers and decorations can be attracted huge amount clients.

Analyze the market for gym services. You need to understand the number of halls, the cost of services, etc. Every information will be fundamentally important.

This business is not new, but it does not lose its relevance to this day. Greater demand among dance establishments, fitness clubs and yoga studios. A great opportunity to keep yourself in good shape

A successful gym business project implies profitability if the load on the gym becomes uniform and constant. Start with a work schedule: divide the entire work time into 3 shifts. During the day the workload is the smallest, most people go to work. Organize group classes in the morning. Perhaps reduce the price of morning classes, this will attract more people. After lunch there is an average load, and the peak will be in the evening. In the summer, of course, you will have fewer guests, since almost everyone will leave for vacation. This means you can use the time to improve your work.

The gym can be turned into a profitable business, regardless of competition.
Naturally, the initial costs of a gym will most likely be unaffordable for people with low incomes, but if everything is arranged correctly, then it is possible with the least starting capital to become successful in this field.

So now you know what kind of gym you want to open, you have investors and the money you need, and you know all your expenses and how much income you need. You have a solid plan, a good location, a niche, and insurance. This is quite a profitable business, because these establishments are in demand, and the customer base is quite diverse - from students to entrepreneurs.

Encyclopedic reference: a gym is a room with strength training equipment, treadmills, barbells, dumbbells, and other equipment for fitness, bodybuilding, health and general strengthening gymnastics.

Since a healthy lifestyle became fashionable, attendance at fitness centers and gyms has increased significantly. Experts assure that in the future the number of people wanting to play sports will grow. This means that the demand for gym services will also increase. Our article will help you calculate how much it costs to open your own gym, and also tell you the best way to start own business in this area.

Step by step to creating a well-attended gym

Step one: choose the format and location

Unlike large fitness centers, which require significant investments to open, gyms require smaller investments. It is best to open a small gym in a residential area where there are no large fitness centers. You will need a room of approximately 200 m2.

Before you open your gym, research your client audience - future equipment and range of services depend on this. If the vast majority of potential clients are men, you need to equip a hall aimed at strength training. If in your chosen area there are many women interested in visiting the gym, it will be necessary to provide the possibility of group classes (Pilates, yoga, fitness), and also equip the room with cardio equipment.

Step two: we form the legal and material base

To open your own gym, you don’t have to register legal entity, it is enough to register as an individual entrepreneur. Before opening, approval will be required from the sanitary and epidemiological service and fire supervision.

Exercise machines and dumbbells are a significant, but far from the only cost item for equipping a gym. To provide your visitors good conditions for training, equip a locker room with lockers, a bathroom and a shower. Your visitors will be grateful if you provide them with a mirror and a hairdryer. If you plan to conduct group classes, you will also need mats, balls and other equipment. Don't forget about drinking water and disposable cups- your clients will certainly want to drink during training.

Step three: creating an image, attracting clients

A good reputation is the basis for the success of small gyms in residential areas. This means that you need competent trainers and a good administrator. Remember that effective programs workouts are valued by clients higher than expensive exercise equipment. Also take care of cleanliness - you need a responsible cleaner or a contract with a cleaning company.

To attract attention to your gym immediately after opening, organize an advertising campaign. Leaflets and small advertisements on nearby streets will give good results. Of course, your gym needs a sign. Once you have regular customers, attendance will increase - friends and acquaintances will be told about your hall.

Where can I get money?

Answering the question whether the gym is profitable, most market participants answer - yes, if you do not expect excess income. Like many types of businesses with a low barrier to entry into the market and quick payback (up to 1 year), the gym will provide a stable small income. If you want to earn more, expand your range of services.

Pitfalls

Remember that any gym is an object close attention fire supervision, SES and other regulatory organizations. Be prepared for frequent checks. Another difficulty is the pronounced seasonality. In summer, during hot periods, holidays and vacations in educational institutions, in your hall there will be almost 30% fewer people than the rest of the time.

Let's sum it up

Opening your own gym is an idea with good prospects. Especially if you choose a good location and create an interesting price offer. Like any small business owner, you will need to carefully monitor your reputation.

opening a gym is an excellent option for starting a business. Healthy image lifestyle is now in fashion, and more and more people are taking care of their bodies.

Before starting the project, it is worth marking the gyms in the city or region. This will help you work with the concept of your project. You need to find out the number of halls in the region, their level, prices, opening hours, etc. Any information may be important.

Video How to open a fitness club

Even if we focus on the minimum requirements for gyms, the amount should be very large. The lion's share of expenses falls on (at least 200 square meters) the purchase of exercise equipment, weights, barbells, and benches.

You also need to rubberize the floor and install mirrors. When drawing up a project, you need to take into account design costs, because it is a creative approach to design that will attract the attention of clients to your hall.

Not superfluous in the gym will be:

shower cabins;
air conditioners;
bathrooms;
medical office.

In short, before you start planning the project, you need to be sure that opening a gym will be affordable for you.

If there are no problems with starting capital, then you can move on to planning the future. You can draw up a layout plan for the main halls, showers, bathrooms and other rooms yourself, but it is still recommended to use the services of an experienced designer who will help you plan the room.

Study the numerous experiences of other entrepreneurs who have created their own successful business with a franchise you can in the section of our website:

The most successful and informative case, according to the editors of the Russtarup portal:

An interesting experience of creating a business under a franchising program is presented

The next stage is the purchase of simulators. It’s easy to guess that this is the most important part of the entire project, since it is the quality of the simulators that affects the effectiveness of visitors’ training and can make them return to you.

It would be nice to establish contacts with companies that sell simulators, but it is not so easy. Buying from an online store is also suitable.

Speaking about the necessary personnel, it is worth mentioning the need for several trainers with special education. In addition, you will need an administrator, an accountant and people at the reception.

You definitely need to register with the city authorities and. A special license is needed if, in addition to training in the gym, you will also sell sports nutrition.

And will play an important role. There are a lot of gyms today, so you need to make sure that people pay attention to your offer.

It all depends on the funds available. You can limit yourself to flyers and leaflets, or you can rent several billboards. Remember that the business is seasonal, so discounts are a good idea during the summer months.

Premium fitness club in the USA

How to Write a Gym Business Plan

Opening a gym is quite a profitable business, since such establishments are in incredible demand, and the clientele is very diverse - from modest students to wealthy businessmen.

In addition, in order to start your own business in this area, funds need to be invested once, that is, in the future there will be practically no large expenses.

A ready-made business plan for a gym, which you can download on this page, will help you intelligently approach the issue of opening your own business.

If you decide to open a gym, the business plan must include criteria for choosing the location of the future sports facility, fees necessary documents, purchase of equipment, determination of pricing policy, number of personnel, operating hours and other important aspects.

As for the location of the gym, it is advisable to rent premises in the city center or on the main streets of remote areas, where there are the most potential clients.

It is very profitable to equip a sports facility in a large shopping center, because several thousand people pass through there every day who might be interested in such services.

Also important is the issue of purchasing sports equipment. The standard set of equipment includes dumbbells, weights, barbells, exercise machines for the abs, arms, legs and back, a horizontal bar, as well as tools personal protection: wristbands, gloves, belts, etc.

The equipment can be used either new or used, but it is very important that it is of high quality and durable.

When opening a gym, you cannot do without hiring workers. The staff must include a manager, a cleaner and trainers.

Of course, the most important in the team are the coaches, because they are the ones who will work with people and, accordingly, bring profit, so preference should be given to young people with an athletic build, thoroughly knowledgeable about the job each simulator and able to advise the client on any issue.

Expense items

Of course, if you want to open a gym, the business plan must include all cost items, which in general will determine the amount of investment.

The main points are:

renting or purchasing premises of more than 100 m2 for a gym;
initial cost and expenses for further maintenance of sports equipment;
utility bills;
wages to employees;
advertising costs;
housekeeping and office expenses;
security company services, etc.

Revenue forecast

Income from of this business not exorbitant, but regular. Revenue depends directly on the number of clients. The cost of a subscription ranges from several thousand.

So, if 25 people train in your gym, then every month you can receive about half a million, respectively, in a year your profit will be more than 5 million. Thus, the profitability of this business is very high, and the investment can be repaid within 1-2 years.