30-40 years ago, only every 10th person in Russia knew what the word “bowling” meant. Now things are completely different. According to statistics, every third city resident is ready to go to a bowling club several times a week, not regretting paying 400-700 rubles per hour to rent a lane. Opening such a club requires huge financial investments, but, as practice shows, you can recoup the money invested in a fairly short period of time - about a year. Let's look at a profitable business plan for our club.

Profitability of a bowling club

This profitable entertainment is becoming a business project more and more often these days. When opening a bowling club, you need to first think about the visitors. The club can be intended for elite clients or for the general public. He may be in a public place (in a large shopping center) or in your personal estate, which can be rented out for the holidays.

It is easier and more profitable to open a bowling club aimed at the middle class, with an hourly wage of about 500-700 rubles per lane.

It is about 25-30%, the market in Russia is far from oversaturated. If we consider the most prestigious ones, then bowling takes an honorable third place, after gambling and oil. If you also dream of creating your own business that will bring in constantly growing income, then start opening a bowling club.

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What pitfalls are hidden in a bowling club business plan?

The main problem that businessmen face when opening such clubs is the lack of premises of the appropriate size. To successfully run such a business, you will need about 10 tracks. Therefore, 1500 sq. m - the area of ​​the room that will suit you. If there are no old abandoned buildings in your city that can be repaired and put in order, then try to find a room that is for rent. Of course, give preference to buildings in the city center, located next to or together with hotels, restaurants, casinos, etc. In this case, you will be able to significantly save money on “promotion” of your establishment.

Speaking of advertising, it is worth noting that leaflets in newspapers and magazines have almost zero effect. Local methods of attracting visitors will be much more effective: signs on the road, billboards, standards and other signs near the establishment itself.

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Standards and regulations for the premises

A bowling alley must meet all standards. The complex of one droshky, which includes a pinspotter and a run-up area, should be 25.41 m. It is not recommended to reduce the distance of the tracks; it is also worth considering the required passage of 1-1.5 m for servicing those same pinspotters (machines for setting pins). Don’t forget about a comfortable seating area for visitors, 3-5 m. A small table, sofas or comfortable poufs should fit there. Undoubtedly, you will get more profit if a decent bar with a good assortment of both weak and strong alcohol is organized behind the paths.

The width of the hall also depends on the number of tracks; for one track, 1.8 m is enough. Accordingly, for 10 tracks - 18 m. According to the standard, the height of the room should reach 4 m.

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Let's calculate the costs of implementation

In round numbers, to open a bowling club you will need from $300 thousand to $3 million. The final amount depends on the quality of the equipment and the number of tracks.

A set of equipment for one track generally costs $25-27 thousand (Chinese production), $38-40 thousand (American production). If you still want to save a little money, you can purchase refurbished equipment, but be careful when purchasing and checking the integrity and functionality of the product.

If the space allows for pool tables, don't miss this opportunity. Moreover, billiards equipment costs much less; one table with a game set costs about $10 thousand. You will need about $15 thousand to purchase products for the bar. For staff salaries - $10 thousand.

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It’s more pleasant to talk about bowling income

Speaking of income, we can cite the example of a famous Moscow businessman who once decided to open his own bowling club. “I never thought that bowling would be so interesting to our Russian people, who at that time did not know a better joy than just getting drunk in a tavern...” says Andrei I.

And this is true, the majority of visitors to such clubs are sober groups. Many bowling alley workers notice that on weekends parents with small children often like to relax there. Children also enjoy being in such an “adult” and at the same time playful environment. By the way, don’t forget to take into account children’s delicacies on the menu; often parents in such establishments are quite generous and are ready to spend a lot of money on their child so that he behaves calmly and enjoys life.

Returning to the Moscow businessman, let us pay attention to the fact that the profit of the club with 14 lanes per month is about 2 million rubles, while the same bowling club operates on the next street.

VIA Bowling/GAMEPLAY

How much does it cost to open a bowling alley?

IN recent years happening in the bowling industry serious metamorphoses– the format of bowling centers is changing, they are acquiring anchor attractions and full-fledged restaurants, but one thing remains unchanged: this business remains highly profitable and investments are recouped in 3-4 years. will introduce readers to some economic indicators of the activities of such establishments and tell you how much it costs to open a bowling alley.

If we talk about the trends in the evolution of bowling, then both here and in the West the processes are moving in approximately the same direction. Classical huge sports-type bowling alleys are no longer being built: large investors are developing multifunctional Family Entertainment Centers (FEC), in which bowling is just one of the leisure options.

For small spaces (600-1200 sq.m.), the most relevant is the format of an intimate adult establishment with an expensive design, high-quality music, thoughtful lighting and a rich bar list. These formats are called “boutique bowling” or “bowling cafe”. This concept appeals to sybarites who, with a group of friends or family, willingly relax in the pleasant atmosphere of the club, where there is a nice interior, cozy armchairs and gourmet cuisine. According to commercial director VIA Bowling/Gameplay Vitaly Kotlov, 40-60% of the revenue for such an establishment comes from food and drinks.

In addition, bowling alleys are installed in hotels, holiday homes, sanatoriums, etc., making the leisure time of their guests more varied.

Today, bowling in Russia is one of the prestigious and rapidly growing types of active leisure time. In the process of conducting a population survey, there were almost no respondents who did not know about the existence of such a form of entertainment as bowling. A certain part of the respondents even have some experience in bowling, acquired in bowling centers in Moscow, St. Petersburg, other cities of Russia or abroad.

The market size (number of service consumers) of the Bowling Center was determined to be 28.5-30.5 thousand people or about 8 - 10% of consumers (adult residents) of leisure services.

Based on the results of calculating the potential number of visits to each service on average in the city, and data on the volume of leisure services provided, we obtained the following results of the technical equipment of the bowling center

• 16 bowling lanes;
• bar with 200 seats;
• restaurant with 100 seats;
• 10 Russian billiard tables;
• 10 roog tables;
• disco for 200 visitors (with an average occupancy of −100 people per day);
• 10 slot machines with cash winnings;
• 10 gaming entertainment machines and complexes;
• children's room for 10 visitors;
• 4 VIP rooms for 6 visitors each.

2. Description of the business, product or service

Based on a study of the leisure services market, leisure services were ranked according to their degree of attractiveness. The integral indicator of attractiveness allows us to judge the degree of demand by potential consumers for specific types of leisure services.

Attractiveness of leisure services

Service name	Integral indicator of attractiveness, points
Restaurant
Disco
Russian billiards
Gym
Shopping arcades
Rent of premises for offices
Massage room
Slot machines
Video room (with digital equipment)
Children's room
Internet cafe

The table clearly shows that in terms of attractiveness, the bar (1047 points) and the restaurant (938 points) are far ahead of other services.

The second group of services in terms of degree of attractiveness with a slight difference in points are: disco, bowling and Russian billiards (781, 765 and 758 points, respectively).

Slot machines, both with cash winnings, and entertainment machines and complexes without cash winnings, despite not having a high place in the overall rating of the attractiveness of leisure services, have a fairly stable demand and their target group of consumers. Thus, based on the basic concept of the Bowling Center at Alfa Center LLC, we believe that the main services in the Bowling Center should include: bowling, billiards, slot machines, disco, bar and restaurant. In this case, a gym, sauna, massage room, swimming pool and table tennis can be organized in a separate complex. It should be noted that the flows of visitors to the group of services related to bowling and the flows of visitors to the group of services related to gym, if possible should not intersect.

The group of services related to bowling should be supplemented with a children's room and a VIP room, which will best affect the image of the Bowling Center and its competitiveness.

As additional services for visitors, we recommend introducing into the activities of the Bowling Center: individual training with specially trained and certified instructors, holding tournaments, business parties and corporate parties, birthdays, presentations, banquets, a system of discounts and rewards for good play, club discount cards for regular members of the club, a card index of players and their victories, Pro-Shop (a store of sports accessories for bowling, billiards - sports uniforms, shoes, balls, sports bags, glue and oil for balls, remover for balls, cues, chalk for billiards, etc. .), a convenient and large 24-hour guarded parking lot, a car wash, your own vehicle for meeting important guests, etc.

Calculation of attendance at leisure services

As a result of in-depth interviews with different segments of the population, we obtained data that allowed us to calculate the expected attendance of the types of leisure services identified in the previous section, in the context of target groups of visitors. The calculation results are shown in the table.

Estimated attendance various types services

Attendance rate individual species services characterizes the demand for leisure services identified during the survey and is expressed as the number of visits to each service per month, broken down by target groups of potential visitors.

As can be seen from table. 6, the most visited service is the bar (5.11 times per month). The attendance of the bar is far ahead of the attendance of other services, and the bar is almost equally in demand by all categories and age groups of potential visitors to the Bowling Center.

Unlike a bar, restaurant attendance (2.48 times per month) depends much more on the age of potential visitors to the Bowling Center. Thus, people aged 24 years and older are almost one and a half times more likely to visit a restaurant than young people under the age of 24.

Russian billiards is slightly more visited than Pool (2.86 and 2.18 times per month, respectively). It should be noted that while the pool is mostly visited by young people under the age of 24, Russian billiards is more often visited by people aged 25 and older.

When analyzing disco attendance (2.27 times a month), it is necessary to take into account the fact that practically the main visitors to the disco are young people under the age of 24, i.e. Visitors in this age group visit discotheques approximately 4-5 times more often than people aged 25 years and older.

Estimate your expected bowling attendance (2.03 times per month) various categories potential visitors to the Bowling Center depends little on their age. At the same time, many potential visitors are wary of a new and, for some, unfamiliar type of sports and entertainment services. In our opinion, the bowling attendance indicator does not fully reflect the potential attendance at the time of the opening of the Bowling Center, because... by that time, many potential consumers will have already become acquainted with the bowling alley at the Universal center, which will increase the interest and demand for bowling.

Attendance at slot machines, both with and without cash winnings (1.09 and 0.93 times per month, respectively), is practically independent of the age of consumers. The low attendance rate indicates limited demand for this type of service, which at the same time does not exclude the installation of gaming machines for a certain category of players who have a stable demand for gaming machines.

Children's room and VIP room (0.86 and 0.77 times per month, respectively), although they are at the bottom of the table. 6, however, these services also have their own specific category of consumers, and since these services do not require significant expenses, we recommend that they be provided at the Bowling Center. It is also necessary to take into account that the presence of a children's room and a VIP room will have a rather beneficial effect on the image of the Bowling Center.

Using the indicator of expected traffic of individual types in the context of target segments, as well as the size of the target segments themselves, we can calculate the average number of visits to the services we analyze.

Potential number of visits to leisure services

Services	Number of visits per month	Number of visits per day
Russian billiards
Restaurant
Disco
Slot machines with cash winnings
Slot entertainment machines
Children's room

3. Description of the sales market

Today, bowling is one of the most popular and popular sports activities abroad. Bowling centers in one form or another exist in almost a hundred countries around the world.

Nowadays, bowling on a global scale has become huge amount fans, but along with fans of this game there are professional players. Various championships are held for them in different countries.

Currently, the growth rate of bowling services in Russia is developing at a rapid pace. So, if at the end of 1997 in Moscow there was only one bowling alley in the Cosmos Hotel, then just a year later there were already 15 bowling centers in the capital. Today bowling centers are open in more than 30 cities of Russia. Today in Russia as a whole there are about 70 bowling centers, including: in Moscow - 25 bowling centers, in St. Petersburg - 8, in the Moscow region - 5, in Yekaterinburg - 6, Magnitogorsk - 2. The number of bowling alleys installed throughout Russia has already exceeded 400, and in Moscow alone there are about 200 alleys.

Firstly, the benefits of this entertainment concept are quite obvious. Any bowling club has several paid playing lanes, slot machines and, if desired, a dance floor, bar or restaurant, i.e. a whole complex of complementary mini-enterprises, each of which generates income.

The second reason why the number of bowling centers will continue to grow is the change in demand in the service industry market. New bowling alleys with their powerful marketing support are gaining recognition among different segments of the population, who are already tired of the monotonous entertainment in nightclubs, restaurants and pubs, and the broad Russian soul persistently demands new entertainment.

Taking into account the obvious benefits of bowling as a new niche of sports leisure, many representatives of the financial elite in the field of entrepreneurship are becoming increasingly enthusiastic about organizing projects to create bowling centers.

As noted above, all the basics of bowling have long been standardized. This applies to the rules of keeping score, the size of the court, and the gaming accessories used.

All these standards are embedded in a wide variety of equipment offered by many foreign manufacturers. The most well-known developers and suppliers of turnkey bowling alleys include three companies: AMF Bowling Inc; Brunswick Bowling & Billiards Co; Dacos. They can easily be called “trend setters” in the world of bowling. All of these companies have extensive experience in installing equipment around the world. In addition to selling equipment and turnkey equipping a bowling center, equipment manufacturers offer a wide range of services: pre-sale consultations, after-sales service, assistance in organizing and holding tournaments, training for bowling alley staff.

Typical bowling alley maintenance equipment includes the following interconnected modules: an automated pin placement system - a pinsetter, an automated system for returning balls to their original position, an automatic scoring system and, finally, a host computer that monitors and processes information about the processes at all play paths. The equipment set also includes a gaming stand with seats, where a hanging or stationary terminal is usually mounted, displaying information about the current score and the progress of the game.

There are two types of playing path surfaces; wooden (maple) and synthetic. Due to lower cost and lower maintenance costs, synthetic turf paths are now increasingly being used. The most famous manufacturer of synthetic and wooden lanes is the American company Brunswik Bowling & Billiards Co, which provides a lifetime guarantee on its synthetic playing lanes.

To create comfortable relaxation conditions for players, a special area with several seats is installed. Here the participants of the game are located, waiting for their turn to throw the ball. This area is where the scoring system terminal is located, and for better review An additional monitor can also be hung to display the game score.

Currently, many foreign companies are ready to offer installation of used bowling equipment. Purchasing refurbished equipment can save up to 50% in financial costs. However, the coin also has a flip side. Excessive savings on initial stage may contribute to increased maintenance costs in the future, which in turn will slow down the return on investment of the entire bowling center.

In general, the maximum possible number of lanes in a bowling alley is limited only by the available usable area of ​​the premises and the budget allocated for the project. For example, the most modern bowling complex is located in Japan and has 147 playing lanes.

IN developed countries The payback period for equipment is only −8-12 months. IN Russian conditions this indicator is estimated in the range of two to three years. To speed up the payback of bowling alleys, it makes sense to develop a marketing mix based on the richest global experience in the bowling industry. Among other marketing measures, it is worth paying great attention to the quality of service and professional training service personnel, you can apply a flexible system of discounts and introduce club cards, it makes sense to set aside the territory for a guarded parking lot.

4. Sales and marketing

The base market of a bowling center is the entire adult population, amounting to 340 thousand people). Thus, in the process of segmentation, the adult population of the city (consumers of leisure services) was divided into homogeneous groups of consumers. Segmentation of the base market of the Bowling Center was carried out on the basis of the following socio-demographic characteristics: age, occupation, per capita income and gender.

As a result of population segmentation, the following segments of consumers of leisure services were identified:

1. “Golden Youth” (students and working youth);
2. "Blue collar" (working elite);
3. Businessmen and white collar workers;
4. Housewives;
5. Business elite;
6. Business travelers

Homogeneous group of consumers - a group of consumers with similar characteristics, requirements and consumption habits.

In the course of analyzing segments of consumers of leisure services, so-called “niches” were identified and described, i.e. groups of consumers (parts of segments) who, for one reason or another, do not visit leisure establishments in Magnitogorsk.

Indicators of the attractiveness of a niche for a Bowling Center are its size and capacity (as the difference between the sizes and capacities of the city and Bowling Center segments).

The result comparative analysis became brief description the structure of each niche and the characteristics of the demand of consumers of these niches.

It should be noted that in the analysis of the segments of housewives and the business elite, the error is maximum due to the small sample size (due to the small number and difficulty of reaching the segment). In addition, it is important to consider that in these segments consumers have high age groups(pensioners) were not included in the sample due to the fact that they rarely visit leisure establishments, and visitors under 16 years of age visit leisure establishments mainly with adult visitors.

The “Golden Youth” segment includes students from 16 to 24 years old and workers from 16 to 19 years old.

The student body includes:

• high school students
• students of higher, technical and special educational institutions.

The majority of consumers of leisure services do not have their own income and live with their parents

Among consumers of leisure services in this segment, 52% are women, 93% are students, 70% of consumers are young people under the age of 20. 13% of consumers in the segment live independently (alone or in young families without children). 52% of the segment’s consumers live in families with minor children, including 10% in young families with children. About 15% of the segment are young people living with parents and dependent pensioners, constituting the least affluent part of the segment. Potential visitors with an average per capita income of 5 thousand rubles or more were considered as the bowling center segment of this target group. and higher. The number of such visitors is about 6.5-7 thousand people, or about 2.1% of the total adult population.

Visitors to this target group are characterized by the following indicators:

• average attendance - 2.27 times per month;
• average costs for 1 visit - 600 rubles.

According to the survey results, the most popular for this target group are a bar, a disco, a bowling alley and, to a lesser extent, darts and a VIP room.

The “blue collar” segment includes workers over 20 years of age (highly skilled workers, shift supervisors, shop foremen).

Men make up 80% of the segment size, the majority of women (7% of the segment size or about 40% of all segment women) are aged 25-34 years. 89% of the segment is evenly distributed between 25 and 54 years old.

This segment is classified as highly profitable. The bowling center segment of this target group included visitors with an average per capita income of 5 thousand rubles and above. The number of such visitors is about 2.3% of the total adult population of Moscow.

Bowling center visitors of this target group are characterized by the following indicators:

• average attendance - 1.91 times per month;
• average costs for 1 visit - 80 rubles;

For this target group, the most popular are restaurants, bars and bowling alleys, and the least popular are Internet cafes and darts.

Businessmen and white collar workers consist of highly qualified specialists and managers of medium and large commercial enterprises. The majority of consumers in this segment are the main source of income in the family.

Women make up 53% of consumers in this segment. A third of the segment size is women aged 35-54. Young men aged 20-34 make up over 26% of the segment size.

This segment is formed by consumers with high level income. Potential visitors with an average per capita income of 5 to 10 thousand rubles were considered as a segment of the Bowling Center for this target group. The number of such visitors is about 3% of the total adult population of Magnitogorsk.

The business elite are managers senior management Magnitogorsk Iron and Steel Works, top managers and owners of large commercial enterprises.

Among consumers in this segment, about 100% are men. The bulk of the segment is men under 44 years of age, and only about 5% are over 54 years of age. Moreover, more than 60% of the segment size are men aged 35-44 years.

Income in this segment is highly differentiated (ranges from 10,000 rubles to a maximum of 100,000 rubles per month identified during surveys).

5. Production plan

Volume of services provided, thousand $

Name of services		10 sq.	11 sq.	12 sq.	13 sq.	14 sq.
Russian billiards
American billiards
Slot machines
Disco
Restaurant

6. Organizational structure

Estimated organizational form of the enterprise - Closed Joint stock company. Size Authorized capital- 10 thousand $. The recruitment schedule for specialists and their pay levels are presented in the table.

Recruitment schedule

Name

Unit change

Gene. Director, deputies, accounting

Gene. Managers

Managers

Mechanics

Cashier

Bartender and cooks

Waitresses

Drivers, cleaners

Electricians, plumbers and other specialists

* - coefficient applied to the salary that will be paid to the employee after reaching full capacity

7. Financial plan

The initial data when estimating costs are taken into account the specifics of implementation of this project at the level of currently prevailing average prices.

At the same time, the structure of investment costs (as a whole for the complex) is presented in the table.

The effectiveness of total investment costs is characterized by the net cash flow indicator. After 3.4 years, the accumulated net cash flow becomes positive. Based on the results of the 20th quarter, its value reaches 106,470,000 rubles.

These indicators have become positive since the start of operation of the Bowling Center - the 9th quarter.

Return on assets will be 8% per quarter

Sales profitability will be 50% per quarter

Return on invested capital 8-10% per quarter

All indicators are calculated based on net profit

Results of calculations of project performance indicators

Sales revenue
Revenue (excluding VAT)
Russian billiards
Revenue (excluding VAT)
Revenue (excluding VAT)
Slot machines
Revenue (excluding VAT)
Disco
Revenue (excluding VAT)
Restaurant
Revenue (excluding VAT)
Revenue (excluding VAT)
Revenue (excluding VAT)
Total revenue

Sales revenue

The attitude of the domestic consumer towards bowling has not yet been fully formed. For some it is an exotic sport, for others it is a way to have fun in the company of friends, for others it is a game only for the rich. Considering that the history of bowling in Russia began about thirty years ago, we can predict a steady increase in audience interest in this game.

Accessibility for the general population with average and low incomes - that’s most important rule, compliance with which will allow the bowling alley to open in small town. In this situation, it is advisable to choose a family-type establishment, which involves additional placement in the entertainment center of a cafe, billiard tables, slot machines and attractions for children. If a sufficient number of young people live in the city, it is advisable to include a disco or nightclub in the establishment: it is the comprehensive service that will make it possible to turn a bowling alley in a small town into a popular and profitable establishment.

You may also consider purchasing ready-made business: Franchise bowling will relieve the entrepreneur from complex calculations and provide the opportunity to use a technique whose performance has already been tested in practice. Of course, personnel training, installation of equipment and its maintenance should also be included in the terms of the contract.

Institution format

The concept of any entertainment establishment is determined by the location of the facility and the preferred target audience. Not only the interior design, but also the list of required equipment, work schedule, range of services offered, depends on these factors. marketing strategy. Before opening a bowling alley, you should conduct market research, identify promising free niches, and then select the appropriate club format:

• Sports center. As a business idea, a bowling alley of this type can be opened at a stadium or sports complex in hopes of attracting amateur or professional athletes. Visitors do not come here in search of entertainment: the priorities of the target audience are training or competitions of various scales. Therefore, it is important to comply with all the standards and rules of this sport, choose professional equipment and maintain the dimensions of the tracks down to the millimeter. The bar sells juices, vitamin cocktails, mineral water and sports nutrition;
• Family center. As a business, a bowling club of this format can be opened in large residential areas, shopping and entertainment complexes or other recreational areas for citizens. To attract visitors, it is necessary to provide for the possibility of holding corporate events, celebrations and anniversaries here, as well as organize entertainment for children, install billiard tables, slot machines, attractions, include a bar and a full-fledged cafe with a kitchen in the establishment;
• Youth Center. In this format, bowling as a business is designed to attract students and already working young people who are not burdened with family and are ready to spend time around the clock in search of entertainment. An establishment of this type needs a modern, extravagant design, a bar with beer and low-alcohol drinks, billiards and a set of slot machines. It is advisable to combine bowling with a nightclub or disco, where you can organize performances by famous DJs and musicians;
• Closed club. As a business, a bowling center of this format involves organizing leisure activities for a narrow circle of wealthy people. You can get inside only by invitation or by purchasing an annual club card, the cost of which is much higher than the salary of an average manager. To open an establishment of this type, you need to take a responsible approach to the choice of building, organize security for the parking lot and the premises itself, train the staff, and also include a small but sophisticated restaurant in the project. Of course, without certain business connections and capital of several million dollars, this idea is practically impossible to implement.

Paperwork

When considering how to open a bowling club in a small town, an entrepreneur should first of all study the legal requirements for entertainment establishments, the activities of which are controlled by many authorities. You can choose an individual entrepreneur or LLC as an organizational and legal form, however, when determining the taxation system, you need to take into account that the annual turnover of a large center may well exceed 60 million rubles.

The documents required to open your own bowling club and ensure its operation in accordance with the law can be divided into five groups. The first includes various certificates and permits:

• SPD registration certificate;
• Certificate of registration with the tax office;
• Notification of assignment of OKVED codes;
• Documents establishing the rights to the premises;
• Certificate from the inventory office with a floor plan;
• SES permission to conduct activities;
• Permission from the State Fire Inspectorate;
• Permission from the local administration to locate a commercial facility;
• Agreement on removal of solid waste;
• Agreement on maintenance and disinfection of ventilation systems;
• Service agreements with utility companies;
• Permission to place a sign;
• Certificate of registration of cash register equipment;
• Designed in accordance with the requirements of the “Consumer Corner”;
• License to sell alcoholic beverages.

The second group includes sanitary documents that need to be completed before opening a business: a bowling alley cannot function without contracts for the supply of food and alcoholic beverages, quality certificates, medical records of employees, as well as agreements on carrying out deratization and pest control measures.

The third group includes documents related to the fire safety of the establishment: instructions from employees, orders to carry out appropriate measures and appoint those responsible for the condition of the premises, evacuation plans and fire extinguishing equipment logs.

The fourth group is personnel documentation. This includes employee work books and employment contracts with them, orders for the appointment of a director and chief accountant, staffing table, vacation plans and the like.

The fifth group includes documents on labor protection at the enterprise - an order approving instructions, the instructions themselves on compliance with safety regulations, a logbook and documents confirming the qualifications of employees.

Selecting a location

Entrepreneurs learning how to open a bowling alley from scratch often encounter difficulties in finding a room of the required size: in addition to the lanes, you need to allocate space for a recreation area, a bar, a kitchen, office space, bathrooms and a wardrobe. Suitable structures can be considered:

• Shopping centers with free space;
• Closed cinemas, old cultural centers;
• Capital warehouses and workshops on the territory of closed enterprises in the central part of the city;
• Old administrative buildings.

In the absence of such, the solution will be to build your own premises: when calculating how much it costs to open a bowling alley in this case, one should assume that the construction of a structure with an area of ​​800–1000 m² requires 6–8 months and 30–50 million rubles, excluding the cost of the land plot. Such expenses will pay off only after a few years.

The search for a suitable location and the development of a project should be preceded by identifying the target audience and choosing the format of the establishment. If the main visitors to the club will be people with average and low incomes, it is advisable to consider facilities located near metro stations and bus stops as premises for bowling public transport. If we are talking about wealthy clients who own personal cars, it would be more advisable to pay attention to the availability of access roads and convenient parking.

In addition, the influence of the following factors on the choice should be taken into account:

• There should be no entertainment venues or other bowling centers in the immediate vicinity of the club;
• It is advisable to open an establishment near places where potential clients spend most of the day - work or study;
• Transport accessibility of a bowling alley for customers living on the other side of the city can be crucial.

Room and interior

“I want to open my own bowling alley - what do I need for this?” When answering this question, it should be taken into account that the club is a complex infrastructure, at the functional level including special bases for paths, electrical networks, lighting systems, water supply and microclimate control, and at the structural level - a playing area, bar, kitchen, bathrooms, wardrobes, administrative offices and utility rooms for storing equipment. In addition, due attention should be paid to noise and vibration insulation of the engine room, especially if the building also contains other shops and establishments catering and offices.

When determining the size and layout of a room, you must proceed from standard sizes bowling complexes. A comfortable ceiling height for players is considered to be 3.5–4 m, and the minimum length of the hall is determined by the following track dimensions:

• 4–5 m for the players’ rest area;
• 4.93 m for the runway;
• 18.23 m for the track itself;
• 2.27 m for the pin area and pinspotter;
• 1.4–1.5 m for servicing mechanisms.

The final total length of the playing area is 32 meters. When calculating the width of the hall, we take into account the fact that the tracks are installed in pairs, with a ball return mechanism between them: the width of such a group is 3.45 m. Therefore, for four tracks it is necessary to allocate 6.9 m, for six – 10.35 m , for ten - 17.25 m. In addition, service passages up to a meter wide are provided along the walls on both sides. Additionally, you need to reserve space for sofas with tables, a bar counter, pool table and slot machines.

Taking into account these calculations, a room suitable for opening a 4-lane bowling alley in a small town should have an area of ​​approximately 700 m². A hall of this size in a shopping center can be rented for a long time at a rate of 400–600 rubles per square meter per month: the final fee will average 350 thousand rubles.

Expenses for preparing the premises

Of course, the rental price warehouse or the workshop of a closed factory will be much smaller, but repair costs will increase significantly.

Equipment and facilities

When developing a business plan for a bowling club with calculations, you need to take into account that the basis of an entertainment establishment of this type is a playing area with paths. The equipment may vary slightly for models from different manufacturers, but the main element remains unchanged: a pinspotter is a complex mechanism consisting of several thousand parts, the main function of which is to collect knocked down pins and arrange them. In general, one track includes:

Track equipment

At the request of the customer, a spade control system, a mechanism for raising children's sides, ultraviolet illumination lamps for pins and much more can be added to this list.

American and Chinese-made equipment is available on the Russian market. The cost of the first reaches $38,000–45,000, while the second can be purchased for $25,000–28,000. When calculating how much it costs to open a bowling club in a small town, you can consider purchasing a restored lane: such a complex is functionally no different from a new one - the manufacturer provides guarantee 12–24 months and provides after-sales service. The price is attractive: you can purchase a set for only 1,580,000 rubles.

The list of bowling alley equipment also includes equipment for the recreation area, administrator area, and, if necessary, furniture for the kitchen and bar.

Administrator area equipment

Recreation area equipment

Position	Price, rub.	Qty	Cost, rub.
Sofa for visitors	18 000	8	144 000
Table	4 000	4	16 000
Bar counter	80 000	1	80 000
Bar stool	2 800	4	11 200
Set of dishes	1 000	40	40 000
Billiard table	85 000	1	85 000
Set of balls, cues	12 000	1	12 000
Bar stock	100 000	1	100 000
Total:			488 200

Play area equipment

Position	Price, rub.	Qty	Cost, rub.
Special footwear for visitors	4 200	40	168 000
Path maintenance machine	205 000	1	205 000
Furniture set for players' rest	35 000	4	140 000
Pinspotter camouflage panel	27 000	4	108 000
Children's bumpers	137 000	1	137 000
Mops, vacuum cleaners	40 000	1	40 000
Other expenses	100 000	1	100 000
Track	1 580 000	4	6 320 000
Track installation	160 000	4	640 000
Total:			7 858 000

Taking this into account, you can determine how much money is needed to open a four-lane bowling alley: the total cost of equipment will be at least 8,417,000 rubles.

Financial investments

It is quite difficult to take into account absolutely all the costs necessary to open a bowling alley: a business plan in any case will contain only the main items. Therefore, when calculating the amount of start-up capital, it is advisable to provide a margin of 20–25%, intended for the prompt solution of unforeseen problems.

Initial Investment

Depending on the format of the establishment, the final amount can be changed in one direction or another - for example, to include a full-fledged cafe with a kitchen in the structure, you need to invest another 1.5–1.6 million rubles in the business.

Another significant expense item is staff salaries, which should also be taken into account in the bowling club business plan. To organize shift work, you need to hire a double number of workers: administrators, security guards, bartenders, cleaners, as well as the main employees of the establishment - mechanics who service and repair the tracks. Training for the latter is often offered by suppliers as an addendum to the equipment purchase agreement; otherwise, specialists will have to be sent to training courses.

Personnel plan

Job title	Rate, rub.	Qty	Amount, rub.
Administrator	30 000	2	60 000
Security Officer	25 000	2	50 000
Mechanic	20 000	2	40 000
Bartender	20 000	2	40 000
Waiter	20 000	2	40 000
Cleaning lady/dishwasher	15 000	2	30 000
Total:			260 000
Tax deductions:			78 520
Sum:			338 520

When calculating the current monthly expenses of a bowling alley, we must not forget about the costs of replenishing the bar's inventory, as well as tax payments, which in the simplified taxation system will amount to 15% of net profit.

Current expenses

Profit and profitability of business

Video on the topic

Bowling alley income is determined not only by the number of lanes, but also by the club’s occupancy rate, which in the first months of operation will be 50–60%. However, thanks to advertising, the popularity of the establishment may soon grow so much that the owners will have to extend operating hours and hire additional staff.

To attract additional visitors during the day and night hours, it is recommended to develop a flexible tariff plan, in which the cost of renting a track will depend not only on the time of day, but also on the day of the week.

Income from track rental, rubles

Day of the week	Mon	W	Wed	Thu	Fri	Sat	Sun
Day rate 12:00–18:00	300	300	300	300	300	600	600
Evening rate 18:00–24:00	650	650	650	650	800	800	800
Night rate 24:00–04:00	300	300	300	300	600	600	300
Total:	7 200	7 200	7 200	7 200	9 300	11 400	10 200

The third source of income for the club is the sale of drinks and snacks in a bar or cafe at the bowling alley. Statistics show that this type of activity increases the profits of entertainment establishments by 30–40%: 70% of visitors are men, for whom drinking beer or alcoholic beverages is an integral part of their vacation. Thus, a club in a small town can receive an additional 303,840 rubles monthly.

IN in this case total bowling income will be 1,415,840 rubles per month, which, with current expenses of 1,003,520 rubles, gives a net profit of 412,320 rubles and a profitability rate of 29%. Taking into account the initial investment of 11,602,000 rubles, we can calculate the payback period for the establishment - 28–29 months.

Conclusions

When determining the size of the club, you first need to assess the size of the target audience. It is not practical to build a bowling alley with 10-12 lanes in a city where there will not be enough visitors to fill such an establishment. At the same time, an excess of fans of the game also negatively affects income: the average client will wait no more than 20-25 minutes for a lane to become available, after which he will leave the club in search of other entertainment.

At the same time, it should be noted that in Russia bowling as an industry is in a state of active development: according to statistics, there are 50–55 thousand people per lane, while in European countries this figure is ten to fifteen times less. Considering that half of the existing clubs are concentrated in Moscow and St. Petersburg, this line of business in small cities can be considered quite in demand and promising.
13 voted. Grade: 4,92 out of 5)

The bowling game has thousand-year history, it was played by the Egyptian pharaohs, but it still does not lose its relevance: some choose bowling as a sports training, the second - as a way to relax with friends or colleagues, the third - as an opportunity to spend time with the whole family. Investments in this business are quite significant - from 7 million rubles. But with proper calculation, you can achieve payback within 1-3 years. And the service life of the tracks is more than 20 years. A bowling club business plan will give you a more holistic view of this project.

Resume

A business plan for a bowling club is being drawn up to open a gaming area with eight lanes, a billiards area with six tables, a cafe with 100 seats with a dancing area and a children's area. This is important because the establishment is intended for recreation among young people and visitors with children. By different estimates, in Russia there are from 400 to 600 similar clubs with total number more than four thousand tracks. At the same time, market needs allow their number to be at least doubled. World experience shows that the normal figure is about eight thousand tracks per 100 million population.

Note that some Russians consider bowling not as a one-time hobby, but as an option for weekly or monthly pastime with friends, colleagues or family, as the game develops team spirit, coordination, accuracy and motor skills. The club is planned to be located in the city center (with a population of 100-500 thousand people) or in a large residential area close to shops, business centers or popular institutions. This way we will ensure the greatest traffic and visibility of our club, especially when installing outdoor advertising.

The business will be seasonal: an increase in bowling attendance is expected from autumn to spring, during the cold season, when people spend more time indoors rather than outdoors. However, in summer there may be greater interest in cafes, where you can celebrate a wedding and graduation, or visit a disco. Bowling clubs are quite widespread in cities with a population of over a million, but smaller cities often lack entertainment centers where adults and children can relax, which means that in the future similar clubs can be opened in neighboring cities in the region.

To organize an establishment, we will need to obtain a legal status; “individual entrepreneurship” with a simplified tax system for simpler reporting is suitable.

The club's work is supposed to be financed from profits in the previous period. At the start, funds will be required for finishing and decorating a rented premises with an area of ​​1300 sq. m. meters, for specialized equipment for bowling and a children's area, furniture for cafes, for the purchase of food products and an advertising campaign.

To implement the project you will need:

• Redecorate the space in a space style, rent an area of ​​1300 sq. meters under a long-term contract.
• Purchase and install special equipment for playing bowls: tracks, pin-setting machines (pinsetters), ball return systems, cleanliness systems, balls and pins.
• Purchase and install equipment for playing billiards: tables, cues, lamps, balls, cues.
• Purchase furniture and equipment for the cafe.
• Purchase equipment and furniture to decorate the children's area at the cafe.
• Buy food.
• Conduct an advertising campaign.
• Hire staff: 21 people with appropriate qualifications.

Project concept

The main target audience of the club will be people from 18 to 40 years old. IN daytime the place will be aimed at families with children, who will enjoy a children's area with an animator, a bowling alley and a cafe where they can spend children's party, to attract visitors at this time it is planned to hold shows and competitions for children. In the evening, the club will focus on a youth audience who will be able to play bowling, attend a party or disco, as well as an adult audience who will play billiards. As a study of the leisure services market has shown, the most attractive to consumers are bars, cafes, discotheques, bowling alleys and billiards (“Russian” and pool (“American”)).

A premises with an area of ​​1300 sq. m was chosen as the location for the bowling club. meters, provided with a parking area, water and electricity. It is located in a populous area of ​​the city near popular retail facilities, the provision of household services, as well as public transport stops. Thus, the establishment will be visited by local residents and people from neighboring areas, who will come specifically for recreation and shopping.

The club is designed for people with average and higher incomes. To obtain an assessment of the choice of location, a preliminary study should be carried out, assessing the availability of leisure facilities, the need for it local residents, the influence of possible competitors.

Club opening hours: from 12:00 to 23:00 on weekdays and from 12:00 to 03:00 on weekends. The cost of bowling before 18:00 is 400 rubles/hour, after 18:00—800 rubles/hour, playing billiards before 18:00—250 rubles/hour, after 18:00—350 rubles/hour. Stay in a children's room with mini-attractions under the supervision of an animator - 100 rubles/hour. The average bill in a cafe is 400 rubles/person, a banquet is from 1000/person.

Here is an example of a simplified cafe menu with prices in a large city:

Market analysis

Bowling continues to be one of the popular and widespread leisure activities that exists in hundreds of countries around the world. Growth rate similar establishments in Russia are rapidly increasing. In 1997, the first bowling club at a hotel opened in the capital of the country, and a year later there were 15 of them in Moscow. The payback period for equipment in Russian conditions is 2-3 years. To speed up the process it is worth working out marketing plan, pay special attention to the quality of service and staff training.

The concept of the establishment looks profitable, as there are several toll lanes, a billiards area, a cafe and a children's area. Such places attract young people and families with children who do not want to just visit cafes or nightclubs, but prefer to spend fun and useful time together, because bowling develops coordination, accuracy, and teamwork.

A distinctive feature of the establishment may be the presence of a zone for children with an animator. Parents will be able to leave their children under supervision while they quietly play bowling or sit in a cafe. There are practically no such places in many cities: they are either just cafes, or bowling, or billiards, or attractions for children. If you conclude that you do not have enough such places, it can become attractive to visitors. It is this niche that the project under development is going to occupy.

Marketing plan

The target audience of the bowling club is people from 18 to 35 years old with average incomes who prefer to actively spend free time. Visitors can be roughly divided into several groups: working youth or students 16-25 years old, office and enterprise workers 25-40 years old without children, people 25-40 years old with children.

Factors contributing to increased attendance:

• Providing quality services, installing modern systems for bowling, special sound and lighting equipment indoors, especially on the dance floor.
• Selection professional staff and its training (for example, a qualified bowling coach can teach classes for children or adults who want to improve their bowling skills).
• Advertising in the media, the Internet, conducting PR events to create a positive image of the club and attract the attention of potential clients.
• Organization of additional services for visitors, for example, corporate tournaments, youth parties, festive banquets and children's events, a system of discounts and incentives for preferential categories of citizens and regular customers.

All this will contribute to the formation of a positive reputation in the city among the population, as well as the dissemination of information about the club through word of mouth.

In addition, holiday shows for children and parties for adults are planned for the weekend. To assess the quality of service, services, dishes and atmosphere, it is planned to regularly conduct surveys of visitors.

• Creation of a website and design of groups on social networks – 50 thousand rubles.
• Advertising on the Internet and social networks – 30 thousand rubles.
• Outdoor advertising – 60 thousand rubles.
• Advertising on radio, television and printed publications– 100 thousand rubles.

Next, we analyze the use of each promotion channel and maintain the most effective ones. Over the next 5 months, it is recommended to spend about 100 thousand rubles per month on advertising. Total for six months: 740 thousand rubles.

Production plan

The following plan is proposed for the implementation of the project (approximate time and cost intervals are indicated based on calculations from January and average prices for a large city):

Monthly fixed costs:

• Tax payments: 6% from the organization’s income (121 thousand rubles), 33% from employee salaries (118 thousand rubles).
• Rent + utility payments (at the rate of 1000 rubles per square meter): 1.3 million rubles + 100 thousand rubles.
• Payroll fund: 360 thousand rubles.
• Advertising (monthly from August): 50 thousand rubles.
• Purchase of products (from April, on average): 180 thousand rubles.
• Other expenses: 100 thousand rubles.

Total monthly project expenses: 1.97 million rubles.

The start-up investment is considered a variable cost. They will be spent in stages, from January to March, with the club opening planned in March. Fixed monthly costs such as rent, utilities, advertising - from January. Taxes, payroll, food purchases - since March. Total expenses for the year will be: 49.58 million rubles. Of these, 23.54 million rubles are variable at the start, 26.04 million rubles are constant from January to December (the first year of operation).

Organizational plan

For the full operation of the bowling club with a cafe and a children's area, it is planned to hire 20 employees with a total wage fund of 360 thousand rubles per month. Staff members:

Training and selection of personnel will be carried out by the owner himself and third parties. There are general requirements for all team members:

• Qualifications to perform this job.
• Experience working in entertainment or food service industry.
• Responsibility, communication skills.
• To access food products, you need a health certificate and knowledge of basic documents in the field of trade and catering.

Accounting work will be carried out outsourced.

Financial plan

According to professionals, the workload of one bowling alley in the regions is approximately 7 hours per day (1680 hours per month across 8 club lanes), and for a billiard table - 3 hours per day (530 hours per month across 6 club tables). The average cafe attendance is 100 people/day (3 thousand people per month) + orders of food and drinks by bowlers and billiard players (it is believed that the amount of food and drinks ordered in the gaming area is approximately the same as the revenue from billiards and bowling, let’s take an average of 1 million rubles).

We calculate monthly revenue (income): 1680 hours x 600 rubles. (we take the average price of an hour of bowling) + 540 hours x 300 rubles. (we take the average price of an hour of billiards) + 3 thousand people. x 400 rub. (we take the average bill in a cafe) + 1 million rubles. = 3.37 million rubles per month.

The profitability for the first year (in fact for 10 months, since it opened in March) will be : 33.7 million rubles.

Monthly profit = monthly revenue – monthly expenses = 3.37 million rubles – 1.97 million rubles = 1.4 million rubles. For the first year (actually for 10 months) = 14 million rubles.

Break-even point for the year according to the formula “(revenue x fixed costs) / (revenue - variable costs)”: (33.7 million rubles x 26.04 million rubles) / (33.7 million rubles – 23.54 million rubles) = 86.37 million rubles.

Profitability = profit / revenue x 100% = 1.4 million rubles / 3.37 million rubles x 100% = 41.5%. The level of profitability is very high, therefore, the club will work effectively. Payback = starting investments/ profit for the year = 23.54 million rubles / 14 million rubles = 1.7 years.

Assessments and risks

TO strengths This business plan for a bowling club with calculations includes modern equipment, highly qualified personnel, a wide range of services, uninterrupted operation, and a positive reputation that helps attract customers.

Weaknesses of the project may include employee turnover, equipment breakdowns, failure in product delivery, customer departure due to unsatisfactory service, bad advertising, and high cost of services.

Possible threats to the project: the adoption of laws that impede business development, rising taxes and inflation, falling wages and rising prices for food and utility bills, increased competition. It will be impossible to change the situation, but there are options for solving the problem by changing pricing policy company, expanding earning opportunities or changing the entrepreneur’s activity.

To stabilize the situation with possible risks, it is planned to stock up on raw materials and food, create a pleasant atmosphere in the team, apply effective advertising methods, control the quality of services and dishes, reduce the cost of club costs, introduce a system of discounts and customer incentives.

Conclusion

As calculations for the bowling club have shown, the plan to create the project is effective, since the net profit for the year will be 14 million rubles, the profitability will be 41.5%, and the payback period will be 1.7 years.

Analysis of the sales market allows us to conclude that a bowling club with a cafe and billiards will be in demand among the city population, since the bowling market in Russia is not yet saturated, and there are few places of entertainment and recreation for young people and families with children in the city. This niche is intended to be filled.