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21.09.2019

Like other students of sociological faculties, students of the Institute of Psychology, Sociology and social relations MSPU regularly participates in sociological surveys. As a rule, they independently compose survey questions, which are then edited by their supervisors. Below are sample questionnaires, compiled by IPSSO teachers and students.

Example of questionnaire No. 1 on the topic “Attitude of modern youth to religion and morality”

Dear survey participant, we ask you to answer the questions below. Your answers will help in organizing the international conference "Psychology of Morality and Religion: 21st Century." The survey is anonymous and the data obtained will only be used in aggregate form. When answering each question, choose one answer option (unless otherwise indicated in the wording of the question).

1. What's your gender:
- a) male;
- b) female.
2. Your age:
- a) under 17 years of age;
- b) 17–22 years old;
- c) 23–27 years old;
- d) over 27 years old.
3. Your education:
- a) incomplete secondary school;
- b) average;
- c) incomplete higher education;
- d) higher.
4. What religion do you profess?
a) Orthodoxy;
b) non-Orthodox Christianity (Catholicism, Protestantism);
c) Judaism;
d) Islam;
e) another (non-Abrahamic) religion;
c) I don't believe it.
5. To what extent do you consider yourself a religious person?

Mark one of 10 points on a scale where the numbers increase in order of increasing religious feeling:

I do not believe 12 3 456789 10 I believe

6. Are there any religious traditions or customs (visiting a temple, performing rituals, reading religious literature, etc.)?
a) yes;
b) yes, such traditions exist, but we do not attach much importance to them;
c) no.
7. How often do you attend religious services?
a) never;
b) once a year or less;
c) once a month or once every six months;
d) once a week or more often.
8. Do you celebrate religious holidays?
a) yes, constantly, we have a calendar where all the holidays of our faith are marked;
b) yes, but only the most famous ones;
c) rarely, when it happens;
d) no, in our circle this is not accepted.
9. If you have ever taken part in religious rituals, why?
a) because it is necessary for the believer;
b) because it looks beautiful from the outside;
c) participated out of simple curiosity;
d) went out for company with friends (relatives);
e) I do not take part in such rituals.
10. When choosing clothes (jewelry), are you guided by the preferences of your religion?
a) yes, I always choose clothes that do not contradict religious norms;
b) usually yes, but if I really like the thing, then despite the discrepancy with the norms of my religion, I will buy it;
c) religious symbolism in clothes (jewelry) is just part of my style;
d) no, my appearance is not connected with religion.
11. Does religion influence your professional (educational) activities?
a) yes, I have chosen a profession (specialty) that does not contradict the ethical standards of my religion;
b) partly, this rather concerns relationships with employees (classmates). We selflessly help each other and congratulate each other on religious holidays;
c) no, religion does not have any impact on my work (study).
12. Does religion influence your behavior (lifestyle)?
a) yes, I always live according to the requirements of my religion and refuse everything that falls under a religious prohibition;
b) I try to comply with religious ethical standards (I try not to enter into conflicts with people, I don’t swear, I don’t intentionally deceive);
c) my lifestyle does not depend on religious beliefs. I decide for myself how to live.
13. What actions could you justify?

Please tick the answer options that are closest to you.

Actions	I justify	I'm at a loss answer	I don't make excuses
Acquiring money and property at the first opportunity
Frequent consumption of alcoholic beverages for pleasure
Adultery
Disdain for people who are unable to succeed in life
Refusing friendship with a person who is getting rich and does not want to share
A rude response to injustice
Suicide after a long streak of failures in life

14. Which of the 10 biblical commandments do you consider the most important to fulfill?

Please tick the answer options that are closest to you.

Commandments		I'm at a loss answer
Honor the One God
Don't make yourself an idol
Don't take God's name in vain
Work six days, and dedicate the seventh day to God
Honor your father and your mother
Dont kill
Don't commit adultery

Thou shalt not bear false witness against thy neighbor.
Thou shalt not covet thy neighbor's house

15. Do you trust the modern clergy?
a) yes;
b) no.
16. Are you capable of committing an act that is unacceptable from the standpoint of your religion, but is not condemned, and perhaps even approved by society?
a) definitely not;
b) why not? After all, there are many things now accepted in society that are not approved from a religious point of view;
c) my actions cannot be influenced by religion.
17. Indicate your attitude towards persons who act immorally, but only in those cases when deviation from morality does not show harm to others?
a) tolerant (with understanding);
b) indifferent;
c) sharply negative.
18. Why do some people disregard moral standards?
a) people sincerely do not realize their importance for society;
b) people are simply trying to assert themselves;
c) people are accustomed to not following the rules established by others;
d) people are confident that they will not be punished;
e) moral standards are too difficult to comply with;
e) other.
19. How do you think one can justify immoral actions?
a) young age;
b) the insignificance of moral or material damage caused to people;
c) acting in a state of extreme vital necessity;
d) ignorance of moral standards;
k) nothing;
e) other.
20. Do you agree with the statement that modern look Do life and the secular value system contribute to the spread of immoral acts?
a) yes;
b) no.
21. How do you think we can prevent the spread of immorality in society?
a) explaining the practical importance of observing moral standards;
b) toughening penalties for various offenses;
c) personal example;
d) propaganda of religious moral values;
d) other.
22. Should it be introduced in schools and universities academic discipline, which would introduce students to the main provisions of religious doctrines?
a) yes, it is necessary to introduce “Fundamentals of Religious Knowledge” as a compulsory subject, and it is desirable that the classes be taught by a clergyman;
b) it is possible to introduce only a purely introductory course like “History of Religions” or “Religious Studies”;
c) any such discipline can be taught only optionally, at the request of students;
d) we have a secular state, and any propaganda of religion should be taken outside educational institutions.

Thank you for participating!

Example of questionnaire No. 2 on the topic “Attitude of Moscow youth to the ideas of feminism”

Hello! We invite you to take part in a sociological survey of young people. Please answer 20 questions. The questionnaire is anonymous, and the data obtained will be used for scientific and practical purposes.

1. What's your gender:
- a) female;
- b) male.
2. Your age:
- a) 18–21 years old;
- b) 22–25 years old;
- c) 26–29 years old.
3. Your education:
- a) below average;
- b) average;
- c) secondary specialized;
- d) incomplete higher education;
- d) higher.
4. Your marital status:
- a) not married;
- b) married;
- c) civil marriage.
5. Do you think feminism is:
- a) the struggle of discriminated women for equal social rights with men;
- b) the desire of women to dominate men;
- c) a political movement whose goal is to give women voting rights;
6. How do you feel about the ideas of feminism?
a) I fully approve;
b) I partially approve;
c) I categorically deny;
d) I am indifferent.
7. Has feminism survived to this day?
a) yes, of course;
b) yes, but it has changed a lot in recent years;
c) no.
8. Today in Russia there are a number of women's social movements. Do you think their actions demonstrate feminist ideas?
a) yes, because women in them defend women's rights;
b) possible, but it does not make sense in Russia;
c) no, since they do not have a specific ideology;
d) other (write what exactly);
d) I find it difficult to answer.
9. Are women's rights currently violated in Russia?
a) yes;
b) yes, in some matters;
c) no.
10. Equality between men and women is:
- a) equal social rights;
- b) equal rights and responsibilities;

η) something from the realm of fantasy;

d) other (write what exactly).
11. Can a man and a woman change social roles?
a) yes, of course: a man can perform the duties of a woman, and a woman – the duties of a man;
b) yes, they can, but not in all areas of activity;
c) yes, they can, but, as a rule, this does not lead to anything good;
d) no, this is unnatural.
12. If a woman occupies a “ruling” position in the family, then this:
- a) unacceptable;
- b) normal;
- c) permissible if she uses this position for the benefit of the family and without humiliating her husband;
- d) other (write what exactly).
13. Will you be repulsed by attempts by members of the opposite sex to dominate you?
a) yes, in any case;
b) no, at a moderate level this is acceptable;
c) no, I take it calmly.
14. How can girls' passion for feminism affect their interactions with young people?
a) not at all;
b) most of these girls will be single;
c) young people will receive an incentive to take everything in their relationships into their own hands;
d) young men will “sit on the neck” of such girls;
e) there will be constant quarrels over who is in charge in the relationship;
g) I find it difficult to answer.
15. What can lead young man to agree with the ideas of feminism?
a) fundamental support for the idea of social equality;
b) the influence of a social circle in which there are feminist girls;
c) the influence of gender stereotypes formed in the family;
d) love for a feminist girl;
k) influence of propaganda;
f) other (write what exactly);
g) I find it difficult to answer.
16. How easy is it for a young man to communicate with a girl who recognizes the ideas of feminism?
a) quite easy;
b) difficult;
c) simply impossible;
d) I find it difficult to answer.
17. What are the main problems that may arise when a young man communicates with a feminist girl?
a) conflict due to mutual desire for leadership;
b) mutual misunderstanding;
c) desire to communicate less with each other;
d) conflict due to the young man’s desire to “re-educate” his girlfriend;
e) ridicule and insults from a partner;
f) there should be no problems;
g) other (write what exactly);
h) I find it difficult to answer.
18. How does the image of a feminist girl make you feel?
a) attracts;
b) arouses curiosity;
c) causes laughter;
d) repels;
e) causes indifference;
f) other (write what exactly).
19. Would you communicate with a feminist girl?
a) yes, since I also adhere to the ideas of feminism;
b) yes, because for me ideological differences are not so important;
c) yes, but with great caution;
d) no, in no case;
d) I find it difficult to answer.
20. Are there any people you know who are prone to feminism?
a) yes, I communicate with such a person (people);
b) no;
c) I find it difficult to answer.

Thank you!

Example of questionnaire No. 3 on the topic “The problem of unemployment of young specialists”

Dear respondent!

We ask you to take part in a sociological study conducted to clarify the attitude of Moscow youth to the problem of unemployment of young professionals. You will be asked several questions. Select the answer option that best matches your opinion. We guarantee the anonymity and confidentiality of the information received.

1. Do you think unemployment is:
- a) a generally positive phenomenon in the country’s economy (an incentive to improve the skills and activity of the population);
- b) natural reality (costs market economy, without which it will not be able to work);
- c) negative phenomenon (cause social conflicts and increased crime).
2. What do you think is the unemployment rate in Moscow today?
a) tall;
b) normal (natural);
c) low.
3. What, in your opinion, are the main reasons for unemployment in Moscow?
a) reduction in industrial production;
b) influx of migrants from neighboring countries;
c) the emergence of completely new sectors of the economy for which it is difficult to find personnel;
d) other (write)___________________________.
4. What categories of people, in your opinion, are most susceptible to unemployment today?
a) young people;
b) middle-aged people (from 30 to 40 years old);
c) older people (from 40 to 55 years old);
d) pensioners;
e) other (specify)______________________________.
5. What are your plans after graduation?
a) I’ll go to work;
b) I will continue my studies at my university (master’s degree, postgraduate study);
c) I’m going to get a new education at another university;
d) I will go to serve in the army;
d) your own option_________________________________.
6. When applying for a job, you expect:
- a) assistance from relatives and friends;
- b) assistance from an educational institution;
- c) employment service;
- d) employment agencies;
- e) own abilities;
- f) a favorable combination of circumstances;
- g) other (specify)______________________________.
7. What reasons, in your opinion, may influence the refusal to employ a young specialist?
a) lack of practical experience;
b) the candidate’s personal qualities do not appeal to the employer;
c) unfavorable family situation;
d) lack of education;
e) lack of vacancies;
f) the administration’s bias against “green” employees;
g) other reasons_________________________________.
8. Would you like to undergo a “postgraduate” internship at a company with the possibility of further employment?
a) yes;
b) no;
c) I find it difficult to answer.
9. Have you ever tried to find a job?
a) yes;
b) no.
10. Do you have an urgent need to get a job?
a) yes;
b) no.
11. What is most important to you when choosing a place to work?
a) the level of salary offered;
b) the prestige of the company;
c) socio-psychological climate in the organization;
d) field of activity;
e) opportunity for self-expression;
f) opportunity for professional growth;
g) gaining practical experience;
h) flexible work schedule;
and other___________________________________.
12. Do you rate the activity entrepreneurial activity as an alternative for yourself if you are unable to find a job?
a) yes;
b) no;
c) I find it difficult to answer.
13. If you were organizing own business, what would you do?
14. What do you personally dislike about unemployment?
a) decrease in social status;
b) lack of money;
c) a narrow circle of friends;
d) inability to realize oneself;
e) financial dependence on parents;
e) nothing;
g) other__________________________________________.
15. What reasons do you think contribute to the unemployment of young professionals in Moscow?
a) excessive claims by young people themselves regarding their desired place of work;
b) lack of desire of employers to employ young specialists;
c) lack of attention of the local administration to issues of employment of Moscow youth;
d) the reluctance of young people themselves to work;
e) other______________________________________________.
16. In your opinion, is it easier to find a job in Moscow than in other cities?
a) yes;
b) no;
c) I find it difficult to answer.
17. The situation when a young specialist with higher education does not work, due to:
- a) inability to find a job;
- b) unwillingness to work;
- c) unsatisfactory working conditions.
18. Do you think it is possible to combat the problem of unemployment?
a) yes;
b) no;
c) I find it difficult to answer.
19. What do you think are the ways to combat unemployment?
a) creation of new jobs;
b) creation of labor exchanges and other types of employment services;
c) improving the qualifications of employees;
d) support for the development of small and medium-sized businesses;
e) redistribution of jobs in favor of the local population over visitors;
d) other__________________________________________.
20. Do you think that enterprises should prepare specialists for themselves in advance by concluding agreements with educational institutions on the employment of their graduates?
a) yes;
b) no;
c) I find it difficult to answer.
21. What kind of help would you like to receive from a professional consultant at the employment service?
a) find out which professions are in demand on the labor market;
b) undergo testing for the purpose of professional self-determination;
c) choose educational institution for subsequent admission;
d) find a job;
d) none;
f) other help______________________________.
22. Who do you think is to blame for the current situation with unemployment of young professionals?
a) state;
b) labor exchanges;
c) youth;
d) employers;
e) enterprises;
f) educational institutions;
23. Are there any unemployed people in your family today?
a) yes;
b) no.
24. In what form do you think the state could support job seekers young professionals? (Check several items);
a) organization of advanced training courses (or retraining);
b) distribution of university graduates to work in their specialty;
V) financial support when starting your own business;
d) creation of jobs;
e) development of youth labor exchanges;
f) creation of centers for socio-psychological adaptation of graduates;
g) other (write)_________________________________.
25. How do you feel about cases of refusal to hire women?
a) in my opinion, this is a far-fetched problem;
b) with understanding - there are professions intended only for men;
V) negative – gender discrimination is unacceptable. Please provide some information about yourself.
26. Your age?
a) less than 20 years;
b) from 20 to 25 years;
c) from 25 to 30 years.
27. What's your gender?
a) male;
b) female.
28. What education do you have?
a) general average;
b) initial professional;
c) secondary vocational;
d) higher;
e) unfinished higher education.

Thank you! Good luck in finding a job!

Example of questionnaire No. 4 on the topic “Causes of conflicts in a young family”

1. What's your gender?
a) male;
b) female.
2. Your age?
a) up to 21 years of age;
b) 21–25 years old;
c) 26–30 legs;
d) 31–35 years old.
3. Your education?
a) average;
b) secondary specialized;
c) incomplete higher education;
d) higher.
4. Is your marriage officially registered?
a) yes, our marriage is registered in the registry office;
b) no, we live in a “civil marriage”;
c) I am not in a marital relationship.
5. Please indicate the duration of your marriage:
- a) up to 1 year;
- b) 1–3 years;
- c) 4–6 years;
- d) 7–9 years;
- e) more than 9 years;
- f) I am not married.
6. Do you have any children?
a) yes, one child;
b) yes, two children;
c) three or more children;
d) there are no children, but we are planning to have a child;
e) there are no children, and for now we do not plan to have them.
7. Are you satisfied with your family's income?
a) yes, completely;
b) rather yes;
c) not really;
d) no, I’m not completely satisfied.
8. Please indicate your living conditions:
- a) we have our own housing;
- b) we live with our parents (other relatives);
- c) we rent housing;
- d) took out a home loan;
- d) we live in a hostel.
9. How satisfied are you with your living conditions?
a) completely satisfied;
b) satisfied, but not completely;
c) are not satisfied at all.
10. How do you assess the psychological situation in your family?
a) favorable;
b) satisfactory;
c) uncomfortable;
d) conflict.
11. Are you experiencing serious conflicts in your family?
a) yes, often;
b) yes, from time to time;
c) no.
12. What are the main causes of conflict in your family? You can select multiple answer options:
- a) housing problem, domestic unsettlement;
- b) lack of financial resources, low level of income;
- c) problems with employment;
- d) problems with placing children in (pre-)school institutions;
- e) problems in relationships with the parents of one or both spouses;
- e) bad habits(alcoholism, smoking, gambling addiction);
- g) lack of warmth in relationships, communication problems;
- h) adultery, jealousy;
- i) lack of common interests, difference in education;
- j) rudeness, violence on the part of the spouse;
- k) absence common views, beliefs (political, religious);
- m) the desire of the spouse to pursue a career;
- m) problems with giving birth and raising a child;
- o) repayment of debt (loan);
- n) there are no conflicts in our family;
- p) other (write what exactly)__________________________.
13. What, in your opinion, are the main problems of young families in our country? You can choose several answer options:
- a) housing problems;
- b) low salaries;
- c) unemployment;
- d) the need to combine work and study;
- e) lack of support from the state;
- f) problems in personal relationships between spouses;
- g) conflicts between parents and children;
- h) youth are unprepared to make responsible decisions;
- i) other (write what exactly)___________________________.
14. What most often leads to the creation of conflict situations in the family?
A) social problems(domestic disorder, lack of money);
b) psychological problems(lack of mutual understanding, difference in characters);
c) value differences (different beliefs and interests);
d) I find it difficult to answer.
15. Does the socio-economic situation in the country affect conflicts in your family?
a) yes, and very strongly;
b) yes, but not significantly;
c) no, does not affect;
d) I find it difficult to answer.
16. How seriously can different ethnic (or religious) affiliations of spouses affect family conflicts?
a) has a very strong influence;
b) influences, but only if there is no love between the spouses;
c) has virtually no effect;
d) I find it difficult to answer.
17. Is there a direct relationship between family conflicts and the level of education of the spouses?
a) yes, of course;
b) yes, but it rarely appears;
c) no;
d) I find it difficult to answer.
18. Who do you think should solve the problems of young families?
a) the spouses themselves;
b) spouses with the help of relatives and friends;
c) state;
d) other (write what exactly)___________________________
19. How do you feel about the state policy of supporting young families?
a) I think it is effective;
b) I consider it ineffective;
c) I find it difficult to answer.
20. Do you participate in any government programs support for young families?
a) no;
b) no, but we would like to;
c) yes, we participate in (specify which ones)______________________

Having seriously delved into the sea of specialized sources on creating surveys, I decided to publish my knowledge in the form of a serious manual. But with each new block of information its volume began to resemble a full-fledged brochure. Therefore, I decided to divide it into the following three articles:

In the first one, I will explain the concept of a survey and also explain its importance in internet marketing and blogging. You will learn how it is done, what questions it may contain, I will explain in detail the essence of the questionnaire, and I will show you my procedure for conducting a questionnaire survey.
In the second post, I'll show you different ways to create a questionnaire on your website. To accomplish this task I will use step by step instructions with original pictures.
in the third article you will see my method of creating a questionnaire survey using a special script from the LimeSurvey company. I will tell you in detail how you can implement the knowledge of the first article in various surveys on your resource.

What is a social survey

In simple terms, a social survey is a type of communication in which specific information is collected. Here the creator of the survey (interviewer) asks questions to his opponent (respondent), and then processes them to perform some tasks.

In scientific terms, the survey method is psychological method communicative interaction between the interviewer and the respondent, which allows you to get answers to the questions posed. In other words, we can say that conducting a survey is a kind of research that allows you to find out the needs of respondents. Basically, the following two survey methods are often used - laddering and questionnaires.

Ladder method

This type of social survey is actively used in various marketing research. Thanks to it, the cause-and-effect relationship between the properties of a product (service, brand), the benefits of use and consumer values is easily revealed.

The implementation of this method is as follows: the respondent is asked questions about various properties of the product (service, brand), consumption options, etc. Usually the conversation goes like this - the interviewer asks “why...?”, the opponent of the survey gives a specific answer. Depending on the answer, the following questions follow, and the opponent answers them. Roughly speaking, this is a conversation in which questions are often formed based on the answers of the respondents.

The advantage of this method is that there is live feedback - the respondent gives comprehensive answers, the interviewer can ask more precise questions to obtain complete data for the study.

The disadvantage of laddering is that respondents may, due to a lack of practical experience in using the object under study, invent answers. That is, they offer the interviewer as answers little conscious or familiar reasons.

What is a survey

This research method uses a specially created questionnaire with pre-prepared questions. In another way it is called a questionnaire. A questionnaire survey does not require live communication with the respondent—questionnaire questions can be answered remotely.

Therefore, this method of conducting a survey has a number of positive aspects:

questionnaire using pre-prepared questionnaires can be carried out with a large number respondents (majority of the study);
the survey can be carried out anonymously, without requiring the respondent to provide his/her details (allows for maximum coverage of all segments of the population).

The disadvantage of surveying is significant:

Without full-fledged live feedback, a large percentage of questionnaires are left unanswered.

How does a survey differ from a questionnaire?

In the first case, the interviewer can obtain complete answers for the study thanks to his clarifying questions. The respondent is actively involved in the conversation, the interviewer monitors the progress of the conversation and, if necessary, carefully changes the direction of his questions. The main thing here is to ask the first questions on the topic, and then specific leading questions will follow based on the respondent’s answers.

There cannot be such full-fledged contact during a survey. Therefore, the interviewer has to think through in advance the entire range of possible questions (and, accordingly, answers) that will allow him to get maximum results for research. Therefore, the initial preparation is very important here - creating a questionnaire.

Using a Survey in Internet Marketing and Blogging

Using surveys in internet marketing

Social surveys have always accompanied those areas of human activity where there are goods and services. Therefore, it is not surprising that in Internet marketing this tool for obtaining answers is widely used in various fields. Here's an example of some:

consumer market research (checking the popularity of a trend, assessing purchasing power, etc.);
assessing the success of a specific product or service (satisfaction with a specific product, customer survey, etc.);
human resources research (assessment of current personnel, analysis of employee motivation, etc.);

The most commonly used method of conducting a survey is questionnaires. Typically, questionnaires are filled out either before receiving a product (service), or after the purchase.

Laddering is also used to conduct various marketing research. But in this case, full feedback from the buyer is required (often used in the form of an online consultation).

Using Polls in Blogging

The blogosphere mainly uses surveys - it is very difficult to conduct live communication on blogs. It is easier for a blogger to conduct his research by sending out a questionnaire to his subscribers. Of course, not every respondent will answer the survey questions. But this type of survey requires an order of magnitude lower costs than conducting research using laddering.

What topics do bloggers most often do their polls on? In my opinion, the most popular research topics are the following topics of blogger life:

assessment of the blogger’s activities, research of his ability to provide valuable content to readers;
researching the functionality of your blog, identifying design errors, receiving recommendations;
testing your information products, researching their consumer significance for your clients;

The survey is carried out different ways, which I will talk about in more detail in the following articles on this topic. You can see an example of one such questionnaire in the last part of this post.

In the future, all information on creating a survey on your website will be based on the second method, questionnaires.

Drawing up a questionnaire for conducting a survey

As I already said, in the questionnaire method the most important and difficult issue is the moment of creating the questionnaire. The interviewer needs not only to understand the research topic, but also to correctly compose the questionnaire. Below you will see a number of recommendations and my plan for conducting a questionnaire survey.

Rules for compiling a survey questionnaire

Formation of research objectives. Before creating a questionnaire, you need to think through the objectives of the survey. To do this, it is necessary to compose only such questions, the answers to which will evaluate the study.
Brevity is not only the sister of talent, but also the success of the survey. Formulate your questions briefly and succinctly - do not add clarifying phrases when everything is clear from the question itself. They will distract the respondent.
Logic of questions. Veiled and meaningless phrases will lead your opponent away from the real answer. This can confuse the questioner about cause and effect, which can negatively impact the results of the study.
Sequence of questions. Follow the order of the survey questions. If the sequence in the survey is incorrect, the interviewer will receive distorted information about the study. To prevent this, a simple technique is often used - they first show simple questions, and then increase their degree of complexity.
One question - one topic. It is better to ask the respondent only one answer per question. Then it will be considered the only important one. Otherwise, if there are several topics, the emphasis on the primary issue may go to someone else.
No clues. There should be no obvious clues in the survey questions. Otherwise, the research will not be natural - its answers will lead to distortion of the results. Only clarification of a complex issue is allowed.
Usage open questions . Giving the respondent the opportunity to give his own answer, without choosing from those proposed, the research will be more accurate and complete (covers different sides).

Scheme of conducting a questionnaire survey

Having thought through the research topic and compiled a list of necessary questions in your head or on paper, you can move on to the stage of creating a questionnaire. Here is my scheme by which I conduct my anchor surveys:

This plan is used for anonymous surveys only. If the survey requires recording the details of study participants, then another “Registration” item appears. It comes right after the “Welcome” item.

Also, to create a successful questionnaire, I am guided by the following recommendations:

The questionnaire must not contain spelling errors. Otherwise, respondents’ trust in the interviewer decreases, which may affect the quality of the research results.
I give everything to every question possible options answers. If necessary, I add a field for the respondent’s personal response.
Before publishing, I test the created survey. I usually read out loud everything that is written on the application form. I also answer the questions of the so-called aerobatics sheet:

Classification of questions in a survey

All questions used in the questionnaire can be classified:

questions about the facts of consciousness (show the respondent’s opinion, his wishes and plans for the future);
questions about the facts of behavior (reveal the actions and actions of the respondent);
questions about the respondent’s personality (show his personal characteristics - gender, age, etc.).

according to form

closed questions. In the questionnaire, there are ready-made answers for them, from which the respondent chooses his option;
open questions. They do not influence the respondent's answer (no suggested answers). Thus, they allow him to express his point of view on the issue. Therefore, they are more informative and complete than closed ones.
half-closed questions. They contain both obvious answer options and the opportunity for the respondent to write their own option.
direct and indirect questions.

A few words about closed questions. They can be alternative (the respondent can choose only one answer option from those proposed) and non-alternative (several answer options). They are mainly used in simple questions where the choice is obvious (one or more). Otherwise, if a detailed answer is required from the respondent, open or semi-closed questions are proposed.

according to the way the question is presented

This type of question will be discussed with examples in the last part of this manual (3rd post about the script).

Common mistakes when creating a survey

Illogical questions (answers). This error is often found in questionnaires - the questions (or answers) contain semantic logical inconsistencies and contradictions. As a result, such questionnaires are difficult to analyze, and the research results will be unreliable. Here is an example of a half-closed question with an extra answer (the last one) that can confuse the respondent for some time:

Multiple survey topics available. In order not to distract the respondent from the questions, you should not cram two topics into one question at once. Otherwise, the results may lose their information content (distortion of information). Here is an example of a survey question with several topics for discussion:

Lack of equal choice. It happens that a survey question divides the respondent’s opinion into opposite halves. Not only does it not allow him to choose the normal answer, but it also overtaxes his brain. Here is an example of such a question:

Presence of specific issues requiring special knowledge. I recently responded to a questionnaire from a popular information businessman on the Runet regarding his mailing list. Many of the questions on his questionnaire contained specific terms. I had to surf Yandex in search of deciphering tricky phrases.

Very difficult questions . Simplicity is the key to success in any business. The rule here is simple - than simpler question, the more adequate the result will be. Here is an example of one question about instant coffee, after which the desire to answer may decrease:

An example of a questionnaire to evaluate your website

In conclusion, I offer you a small template version of a survey to evaluate your personal website. The questions in this questionnaire are simple, the answers contain a little humor. You can make your own version of the questionnaire using this template and get a lot of useful and relevant information about your site. Here is the link to this questionnaire:

This concludes the theoretical part about compiling surveys. In the next part, I will talk about how to create a questionnaire survey on your website in various ways.

Sincerely, Your Maxim Dovzhenko

Drawing up a questionnaire when conducting marketing research using the example of the company Magnitik LLC

The Magnitik LLC company is quite well-known in its service sector, and known like any other organization, it needs marketing research aimed at identifying overall customer satisfaction, customer satisfaction with the product, and identifying customer impressions of the purchase.

The study, the results of which will be presented below, was aimed specifically at identifying the overall satisfaction of customers, at identifying which factors cause a positive and which negative attitude towards this company. The study was carried out using a survey method, the form of which is a questionnaire. The research tool used is a questionnaire. The results of the study can be used to improve the efficiency of the company by eliminating those shortcomings that are revealed after the study.

To conduct the study, a questionnaire with the following content was developed and used:

Dear respondent!

We conduct research, the ultimate goal of which is to determine your overall satisfaction with our product. I would like to know your point of view on some issues within the framework of our research, since it is very important for us to know what you think about the work of Magnitik LLC. It will take no more than 5 minutes.

1. Your gender:

2. Your age:

a) under 18;

e) over 60.

3. Your occupation:

a) student;

b) worker/employee;

c) pensioner;

d) unemployed;

e) other (specify) ___________________________________.

4. From what sources did you learn about our company?

a) from the Internet;

b) on the advice of friends;

c) from other sources.

5. Have you placed an order with our company before?

6. Have you placed an order with companies like ours?

a) Flat magnets;

b) Magnets with a recording block;

c) Calendar magnets;

d) Magnet with thermometer;

e) Magnetic puzzles.

8. How would you rate the products of this company in comparison with similar offerings on the market?

a) much better;

b) better in some way;

c) approximately the same;

e) much worse;

f) I find it difficult to answer.

9. On a five-point scale, how would you rate our company’s service?

10. What do you think is the quality of our products?

a) high;

b) average;

c) low.

11. Are there any problems with the delivery time of our goods?

b) possible;

c) unlikely;

13. If not, why not?

____________________________________________________ .

14. Would you recommend our company's products to your friends and acquaintances?

b) possible;

c) unlikely;

15. What can our company do, in your opinion, to increase your level of satisfaction?

_____________________________________________________ .

“Thank you for participating in the survey!”

During the study, 100 respondents were interviewed. Of these, 50% are male, 50% are female.

35% are respondents aged from 35 to 44 years old, 29% - from 25 to 34 years old, 8% - from 18 to 24 years old, 28-45-60 years old.

89% of respondents are workers, 7% are students, and 4% have another occupation.

From the questionnaire, we learned that most of the clients surveyed are our regular customers, because... This is not the first time they order products - 84%.

22% of respondents ordered from companies like ours.

The majority of respondents learned about our company from the Internet - 79%, 12% of respondents contacted our company on the advice of friends, and 9% learned about us from other sources.

When asked which type of our product you like best, respondents answered as follows:

11% of respondents like a magnet with a thermometer, 14% prefer a magnet with a block, 16% prefer puzzle magnets, 20% prefer a magnet in the form of a photo frame, 22% prefer a regular flat magnet.

And as 12% of respondents who placed orders from companies like ours believe that our products are much better, or better in some way - 11%, the remaining 77% did not order from similar companies, so they find it difficult to answer.

To the question, “What do you think is the quality of our products?” The following responses were received:

81% - high, 16% - average and 3% - dissatisfied, and explain this by the fact that there are problems with the quality of product delivery.

78% of respondents believe that the service in our company is 5, i.e. excellent.

Unfortunately, out of 100% of respondents, as many as 29% gave a negative answer to the question about the supply of our products.

As for the further purchase of goods from us, 22% of respondents answered positively, 66% answered “possibly”, 12% answered negatively due to the lack of desire to purchase anything.

94% of respondents would recommend the products of this company to their friends and acquaintances, 6% would hardly recommend them.

And finally, to the last and most important question, “What can Magnitik LLC do, in your opinion, to increase your level of satisfaction?”, respondents gave the following recommendations: improve the quality of delivery, improve delivery times, they also recommended giving extended advertising.

Thus, based on the results of the study, we can conclude that customers are satisfied with the products of Magnitik LLC. The majority of respondents will continue to place orders with our company and will also recommend it to their friends. If we improve the quality and delivery time of our products and provide more extensive advertising, then perhaps our company will have more customers.

Demand is entirely consumer driven. But conducting a dialogue with customers is in most cases a very difficult and quite time-consuming task. However, there are many alternative options for this, one of which is a survey. In this article I would like to give an example of survey questionnaires that can be used to study consumer interest in a particular product or even a company.

What it is?

First of all, you need to understand what a questionnaire and, in fact, a questionnaire are. This is one of the most convenient and frequently used methods. The questionnaire itself is a set of questions, the answers to which can be given important information to the customer of the survey itself.

Main

Looking at the example of survey questionnaires, several useful conclusions can be drawn. So, it is very important to think about the size of the questionnaire itself. If you need to interview as many respondents as possible, there should not be many questions. This is necessary so that almost every buyer will not find it difficult to answer them, allocating only a few minutes. The questionnaire can also be quite massive and contain various questions, not only list ones, but also detailed ones. However, in this case, you need to focus on a smaller number of people who will agree to participate in the survey (most likely, in this option you will have to think about the place where a person can conveniently answer them). Also, before creating a questionnaire, you need to think through a research program that will clearly state the goals and objectives that the customer sets for himself, as well as put forward hypotheses that will be either confirmed or refuted in the end. It is also important to say that only professional sociologists should draw up a questionnaire and create a program; this is not as easy as it might seem at first glance.

Introduction

It is very important to know how to conduct a survey correctly. A sample survey questionnaire can be a great help for creating one. So, it must be said that the questionnaire should begin with an appeal to the client and a brief guide to action. First, you can write a few words about the fact that all answers are very important for the customer. Next, it is necessary to briefly instruct the respondent on how to correctly fill out the questionnaire. You need to indicate how many answers there can be to one question (often customers ask to get by with one answer to one question, choosing the most important thing, and sometimes they allow you to select several answers).

Start

What does an example of survey questionnaires look like? It has several subsections. The first of them is most often the so-called “anatomist”. That is brief information about the client. There they may ask you to indicate your full or partial full name, gender, address or place of residence, and telephone number. They also often ask about the type of employment, and sometimes about the amount of family income. However, it is worth saying that this is the least important part of the questionnaire. Information may be necessary solely to control the work of those who conduct the survey (there are often situations when surveys are conducted poorly or simply dishonestly, and the customer receives incorrect information about their products or the company’s work).

Main part

Looking at an example of survey questionnaires, you can see that questions of different nature are often used. So, they can be open, that is, those where a person writes everything with his own hand, without selecting the necessary points. Closed questions are a list of answers from which the consumer must choose one or more. There are also semi-closed questions, which consist of a list, as well as a line in which you can enter your answer if one is not found. As for the topic, it is in this part of the questionnaire that you need to find out all the most important things about the product or company you are talking about

Ending

Looking at an example of a customer survey questionnaire, you can see that the ending is also a very important part. After all, this is where the consumer is ready to express his opinion and give some recommendations to the customer. There must be similar points that will consist of open questions. Very often they become the main target of such questionnaires. At the same time, it is important to share wishes and suggestions. After all, these are somewhat different things. In the first option, the respondent can fantasize and imagine somewhat impossible things. And proposals are specific actions that the customer can perform for the convenience of consumers in the very near future.

The final

Looking at examples of questionnaires for consumer surveys, you can see that almost all of them end words of gratitude. And we shouldn’t forget about this. After all, the person needs to be thanked for taking a few minutes of his time to help the customer and also expressing his opinion. New line, which may also appear at the end of the questionnaire, is a request to write your e-mail in order to receive timely information about new products or company work.

The result of the study directly depends on how your questionnaire is compiled. Thus, a questionnaire that is incomprehensible to respondents and has an incorrectly structured logic will reduce the number of completions and will not bring desired result. How to create a questionnaire that meets all the requirements? In this article we will talk about how to compose a questionnaire correctly so that respondents not only find it interesting, but are also able to collect information on the basis of which useful conclusions can be drawn.

Rules for compiling a survey questionnaire

Decide on tasks upcoming research. It is their solution that should be addressed by the questions sequentially asked in your questionnaire.

Example: if your goal is to find out the attitude of buyers towards Samsung cell phones, ask questions about the interface, technical characteristics of the models, consumer properties, etc. in this case you should not be interested in what time it is more convenient for your customer to come to the N salon to make a purchase. You have a clear goal - to find out the attitude towards the brand and you must follow it throughout the entire questionnaire.

Avoid spelling mistakes. A competent questionnaire always speaks of the seriousness of the company, arouses trust and respect.

Greet respondents in the introduction to the questionnaire, briefly describe the purpose of the survey, if necessary instruct How to fill out your form. When you complete the survey, be sure to thank the interviewee for their time.
Write smart, short, and understandable survey questions. Give short and clear answers to them.

Avoid ambiguity in questions - you may be misunderstood and this will distort the results.

Try to offer all possible answers to the question and, if necessary, the “other” field for a free answer.

When creating a questionnaire, do not make spelling mistakes. A competent questionnaire always speaks of the seriousness of the company, arouses trust and respect.

Example: Wrong question – “Do you prefer Samsung phones over other brands because of their user-friendly interface or wide range of applications?” The correct question is “Assess the consumer properties of Samsung phones (model N) on a 5-point scale.”

Use the bare minimum special terms . Your questionnaire should be understandable to the maximum number of survey participants. You need to understand that these people are not experts in your field. If you use terms when compiling a questionnaire, explain them. It's better to avoid it altogether. The more accessible the questionnaire is for the respondent to understand, the more willing he is to answer it.
Don't do more than 3 questions on one page. This is simply convenient for perception and encourages the survey participant to further fill out the questionnaire.

The total number of questions in the questionnaire can be very different - it all depends on the objectives and depth of the research being conducted. However, if when you create the questionnaire, it turns out to be too large, do not forget to reward respondents for the time they devote to you - give them branded souvenirs, bonus cards, or simply pay them for their participation in your study. Believe me, this will increase loyalty to your company.

Be sure to follow logic when compiling the questionnaire. The correct logic will not cause bewilderment and the desire to quit filling out your application halfway.

When you’re putting together a questionnaire, it’s easy to get confused with the logic. Be careful when asking branching questions. Note that the branch is directed to the page, so the question for which the branch is asked must be only one on the page.

Follow the order of questions. The same questions placed in different sequences can provide different information and even distort the results of the study. Therefore, sociologists and psychologists, when answering the question of how to compose a questionnaire correctly, advise composing questions from simple to complex.
Be sure to leave fields for respondents to express their opinions: “Your wishes to improve the work of the store”, “What do you think...”, “Express your opinion about...”.
Be careful in your expressions and polite. Nothing in the questionnaire should offend, embarrass or cause hostility.
Test the survey. After completing the questionnaire, review it again and remove all unnecessary words, “clogging” questions. Make sure your wording is clear. Let your acquaintances, colleagues, and friends fill out the form. If they find inaccuracies or broken logic in it, adjust the questionnaire according to the recommendations.

As you can see, creating a questionnaire is not easy. But creating a correct questionnaire will not pose any particular difficulties, especially if you have practice.