- Resume
- Description of the object
- Types of services provided
- Approximate income from work
- Marketing plan
- Advertising
Previously, massage was considered only a medical procedure; the service was provided in hospitals and clinics, as prescribed by a doctor. Currently, massage has ceased to have only medicinal properties and anyone can use it. When demand arises, supply also arises. And in order to implement and provide this service to the population, massage parlors or offices are opened. To start your own business in this area, you will need to write a business plan. massage parlor with estimates for 2019. Discussed below finished sample, which can be adapted to specific tasks.
Resume
The first point of a business plan is a summary. It includes the preparation and collection of documents for registering an organization.
Advantages of opening a massage parlor:
- minimum investment;
- payback of the project in one year, maximum two;
- lack of mandatory licenses for the services provided (exception: therapeutic massage and manual practices).
Starting capital: 568,520 rubles.
Description of the object
At opening a massage parlor room required. Total area not less than 40 square meters. It is necessary to provide for the supply and drainage of cold and hot water in the room.
Priority places:
- residential area of the city;
- first floor.
Rent 50 m2 – from 30,560 rubles per month. For the year - 366,720.
In a room of 50 m2 you can conditionally place:
- massage room– 4 rooms (4 pieces, 8 m2 each);
- reception room – 1 place (1 piece - 3 m2);
- manager's office - 1 place (1 piece - 5 m2);
- shower room – 1 place (1 piece - 5 m2);
- laundry + drying – 1 room (1 piece - 5 m2).
Equipment for massage salon:
- Reception desk – 18,000.
- Sofa at the reception – 16,000.
- Reception chair – 9,500.
- Massage table – 21,000 (4 pieces = 84,000).
- Prefabricated couch for on-site massage – 5,250 (2 pieces = 10,400).
- Shower stall – 16,750.
- Washing machine – 30,000.
- Drying clothes – 9,000.
- Manager's office - 30,000.
- Furniture for storing documents and cards – 9,000.
- Essential oils and ointments – 19,210.
- Towels – 21,500.
- Utility bills – 5,500 rubles per month.
One of the best methods for relaxation is massage, which is why it is popular in many countries at all times. Spectacular Thai massage, calm Indian and many others - they have all become part of our lives and are offered at a professional level in leading massage parlors. There are people who like to go to massage treatments, but there are also those who like to do it. If you consider yourself to be the latter, then there is nothing better than opening a massage parlor from scratch without a license. How to do this? Let's look at it in the article.
Where to start a massage business
Many enterprising men and women, possessing some kind of talent or art, do not have experience in running a business, so in the process of starting a business they are faced with questions: where to start, whether a business plan is needed, how much money will be required, and so on. In fact, everything is quite simple if you sort out a huge pile of tasks “on the shelves”.
Licensing
If you specialize in providing amateur massage for general body therapy and disease prevention, you can avoid the need to obtain a license.
You should find out about licensing for this type of activity at your place of residence, since requirements may vary in different regions.
Room
The main thing you will definitely need to provide services is premises. According to legal norms and based on the personal convenience of the massage therapist, it will be necessary to allocate an area of at least 20 m2 for one massage table, or 50-60 m2 for two or three. In addition, you will need to rent a room of 20-30 square meters. m. under the hall for waiting. The cost of renting such premises depends on several factors:
- city or region;
- crowded location;
- current condition and need for repairs;
- footage
Average distance from the center of the area large city the price of such premises will be from 200,000 rubles per month. There are no special requirements for the premises - the main thing is the availability of access to communications - water, electricity, sewerage, as well as careful repairs.
Another option is to purchase premises for a massage parlor in your own possession. It is relevant for those entrepreneurs who have good start-up capital and also have sufficient experience in doing business.
The 21st century is a time of opportunity both in leisure and at work. To open your own business you need only two things: desire and money. If future businessmen usually have enough of the first, then problems may arise at the financing stage. It is because of this that every future entrepreneur tries to find an idea that will be not only interesting, but also accessible. Among these ideas is opening a massage parlor as a business.
Massage is not only a therapeutic procedure, but also a relaxing one, with a cosmetic effect. People come to massage therapists to plunge into an atmosphere of relaxation and relax their soul and body under pleasant music and aromas of incense.
Is it profitable to open a massage parlor? Let's figure it out.
Business idea analysis
A massage business is a business that pays off very quickly. In literally six months to a year, all invested funds will be returned to you with interest. Experts estimate that the profitability of this business is about 25%. Such high efficiency makes all massage therapists at home competitors, making every effort to steal the client from their brother.To prevent this from happening, consider the following:
- Understand what audience your services are aimed at;
- The massage room is more cosmetic than therapeutic. Therefore, the atmosphere and quality of services must be better than those of competitors;
- The price of a massage varies depending on the skill of the master, but even if you set the price lower than that of your colleagues, you can make good money;
- Competition in the massage business is very high, which means that only good specialist can make decent money from this business.
First of all, determine what target audience your business is aimed at.
For clients with an “above average” income, a wide range of services is expected. In addition to the usual procedures, this can be a massage with hot stones, wrapping with therapeutic mud, clay, chocolate, and so on.
Middle class clients. The range of services includes the usual procedures. Perhaps providing a cosmetic component that will attract women of different ages to your massage parlor.
Business plan
A business plan for a massage parlor is the next step that a good organizer should take. It is at this stage that the question of whether you have enough strength and finances for entrepreneurship will be decided. If you can’t make a plan yourself or are too lazy, then there are many companies and websites that provide ready business massage room plan with calculations (sometimes even free).
The first thing you need to open a massage parlor is registration. The massage therapist registers himself as a private entrepreneur and registers with the tax office. If the account is in no way connected with the provision medical services, you do not need a license for this activity. But there must still be some specific documents, namely a certificate of completion of massage courses. If you haven’t taken these courses yet, add their cost to your expenses.
Don't forget to get permits from the sanitary-epidemiological and fire stations.
Search for premises
Before opening your massage parlor from scratch, find the appropriate premises. It should be small, but not less than 8 square meters per specialist, otherwise you will not receive permission from the sanitary station. If the salon is aimed at a high-income target audience, the premises should be rented in wealthy areas. For the middle class, a salon in residential area cities. The main characteristics of the premises are convenient entrances, the presence of all communications, the first floor.Alternatively, you can rent a room next door to gym. , usually quite large. Some clients will certainly want to relax after a workout and will use the massage service.
However, it is not necessary to rent a room; you can always use a room in your home or work on the road.
Repair and equipment
Before renovating a room, read the requirements of the services that will inspect the finished version so that you don’t have to redo it later.
A massage room requires an appropriate atmosphere. The pleasant relaxation that accompanies a good massage is achieved through proper repair. It includes painting (the walls should be in pleasant colors, wash well and not slip from contact with disinfectants). Create a beautiful design, for example, in an oriental style, hang tapestries or paintings on the walls, or equip a music center.
Near the administrator's desk you can place several armchairs and a coffee table. This is where customers will wait their turn.
In total you will need to purchase:
- Administrator's desk with chair;
- Armchairs and coffee table;
- Massage table;
- Couch;
- Cabinet or shelves for products, towels and accessories;
- Equipment for bathrooms and showers;
- Computer and phone.
In addition to the main massage room and the hall, where the administrator and visitors waiting for their turn will be located, furnish a room where the salon staff can relax.
When a master works on a home visit, he may not read the entire list above. He only needs different oils and a folding massage table (it would be good if he could adjust his body position).
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Staff
The number of staff depends on how much you want to expand your business. If it is just a massage room, then the staff will be four people: a massage therapist, an administrator, a security guard and a cleaning lady. The larger the room you occupy, the more people needed.
A massage therapist must have a medical record, a medical examination at least once a year, and at least courses as education.
The administrator’s duties will be to keep records of clients, make appointments, pay them, and maintain the salon’s Internet resources.
Advertising campaign
Even the best massage parlor will remain idle if potential clients do not know about it. No one will go into a salon unless there is a nice sign hanging above it, or people are talking about it on the Internet. Your first assistant is the World Wide Web. Organize advertising by email, place business cards in the mailboxes of nearby houses, post advertisements in the subway, on boards, poles, banners - wherever there is a chance that the words “massage parlor” will catch the eye of the likely target audience. Create a website where the full range of your services and prices will be displayed, as well as photos of certificates, diplomas, and famous clients.
If you are still interested in how to open a massage parlor without a license, then we will give you advice: focus on quality. Choose your services carefully and create at least a small assortment, which will allow you to attract a wider audience. In essence, massage business, inexpensive and does not require large premises or special equipment. You don’t have to bother at all and go home with a massage - then you won’t even have to spend money on repairs and additional staff. The most difficult and important thing will be to take the appropriate courses and constantly maintain your level of professionalism. If you can handle this, then nothing else will stop you.
Every year more and more people switch to sedentary work, which provokes the development of back diseases. Today effective means To combat various ailments and simply to stay in shape, massage is capable of eliminating even serious diseases of the musculoskeletal system in one course. Providing such services can bring high profits to its owner, given that opening a massage parlor, a business plan for which should be prepared in advance, taking into account all the nuances, does not require large investments. The most important thing is to approach the matter wisely, and then everything will work out.
Target Audience
Before you draw up a business plan for a massage parlor, you need to decide on the services provided. If the main area of work is therapeutic massage, then it will be possible to get clients from nearby cities, of course, if the procedures are performed efficiently. As for ordinary relaxation, people try to visit only points close to home, so that the effect of relaxation is not canceled out by fatigue from the road.
Possible options
Among all the possible classifications of massage rooms, three main categories can be distinguished. The simplest and one that does not require major investments is a beauty salon. This option is designed to provide relaxing massage services, which are in demand among working women and middle-aged men.
A more serious business plan for a massage parlor includes a range of services already including the provision of medical procedures. It is better to open such offices away from the busy city center and target patients during rehabilitation, schoolchildren with poor posture and adults with sedentary work.
The most expensive massage parlor (it makes no sense to draw up a business plan for a small town for an expensive parlor) includes a wide range of services not only massage, but also other body care procedures. The location of this office should be chosen so that people with high incomes can easily reach the right place, so the central streets of the city or elite residential areas are suitable.
How to stand out
Any massage parlor business plan must take into account the presence of competitors in this area. To stand out from them and demonstrate your uniqueness to clients, you need to carefully study all nearby salons and offices that provide similar services. Special attention When collecting information, you should pay attention to:
- pricing policy;
- convenience of location;
- accessibility;
- types of services provided;
- number of regular customers.
All this will allow you to choose the right one for yourself. distinctive feature future business and attract new customers. Perhaps the quality and low cost of procedures, together with a wide bonus program, will be able to lure regular clients of competitors to the side of the new office.
Choosing a direction
Having studied all the competitors, you should make a choice in favor of which type of massage will be the main direction of future activity. A business plan for a massage parlor with calculations is a must, because further costs for equipment will depend on the type of massage. So, today massage is divided into:
- preventive (to relax the body, improve blood circulation, emotional state);
- cosmetic (for skin and muscle tone, improving appearance);
- sports (to quickly relieve fatigue and restore physical fitness);
- medicinal (to eliminate various diseases by influencing the body by an experienced specialist).
In addition, massages are divided according to the type of effect on the body. You can open a massage parlor, the business plan of which must include absolutely all possible expense items, by providing the following services:
- acupressure;
- classic back massage;
- relaxation of the whole body;
- foot massage;
- face and head massage;
- relaxing the neck muscles and so on.
Features of the procedures
Before opening a massage parlor from scratch to provide therapeutic massage services, additional work licenses will be required, since such services are already considered medical practice. In this case, all office specialists must be exclusively certified specialists, preferably with experience in this field. Also, therapeutic massage can be provided in various techniques execution, for example, point.
In order to spend less time and money on additional paperwork, it is easier to open an office providing cosmetic massage. By the way, this type of procedure is considered the most popular among women, especially those who want to get rid of excess weight, cellulite and general fatigue. Among the directions of this type Thai massage techniques are considered the most popular today.
Official registration
Only when the massage parlor business plan is fully drawn up can you proceed to the paperwork. Special licenses will be required only when choosing therapeutic massage as the main area of work; the remaining stages can be combined into one list.
The first will be to open your own business and determine its form. For one individual planning to start his own business, the easiest way is to register an individual entrepreneur, but for a group of individuals who will be co-founders in the future, it is necessary to organize an LLC.
After this, you should decide on the type of economic activity, which has a strict register. To do this, you just need to select a code suitable for your future business from a state-approved list. The following options are suitable for a massage room:
- 85.14.1;
- 93.02;
- 93.04.
The first classifies offices or other organizations that provide medical care to the public. That is, if the future business is based specifically on therapeutic massage, then this is the required code.
The second option is necessary to provide additional services in the form of manicures, haircuts, pedicures, and so on. It must be specified when opening a salon with a full range of body care services.
The last option refers specifically to massage services for cosmetic and hygiene purposes.
Tax system
A ready-made business plan for a massage parlor for individual entrepreneurs includes an ideal patent tax system for this. If an account is opened by several co-founders and there is another optimal tax payment system, it will be single tax, but only with the possibility of application in a separate region (UTII).
Additional agreements
To avoid future difficulties when doing business, you should conclude a number of agreements with various enterprises in advance. These include the contract:
- for waste removal;
- maintenance of ventilation systems;
- for renting premises;
- for dry cleaning of employees' workwear.
Selecting a location
Any massage room must comply with sanitary standards, so the choice of premises should be treated with special care. All rooms must have good lighting, sufficient space and ventilation. The bathroom must be tiled, as well as the main rooms for procedures. The office area should be about 8 square meters for one employee, so the total area varies depending on the state. The location of the office, depending on availability, can be a separate room in a residential area or be part of a sports club, beauty salon, or fitness center. You can also open a treatment room on or near the hospital premises.
Main expense item
The most serious investment in a business is the purchase of equipment. This includes massage tables, chairs and additional cabinets, tables and bedside tables for storing massage accessories and personal belongings of clients and employees. It would be ideal to immediately buy a washing machine to quickly tidy up your work uniform and towels.
The comfort of both visitors and workers will depend on the choice of a high-quality massage table. The optimal dimensions for it are a width of 60 cm, a length of 180 cm and an adjustable height, since the height of employees can be different, and the quality of the services provided depends on their comfort. The table should also be equipped with a hole for the face and two bolsters for the neck and legs. To provide on-site services, you must additionally purchase a folding couch.
Recruitment of employees
Most types of business allow hiring workers without experience or education, but not in this case. Opening a massage parlor that meets the requirements of professionalism and quality is possible only if you have qualified employees with appropriate education. A specialist can be specialized or master several massage techniques at the same time, the main thing is that his knowledge is real and documented.
Hiring a separate accountant only makes sense if there are more than six people on staff, initial stages It’s better to keep all the documentation yourself or entrust it to specialized offices. The presence of an administrator may also not be needed immediately, and the number of massage therapists depends on the popularity of the office.
Dissemination of information
To attract as many clients as possible to the new massage center, a separate expense item should be allocated for promotions. Dissemination of information can be done through newspapers, radio, television, distribution of leaflets or display of colorful outdoor advertising. You can also use various online resources, social media, and, of course, friends and acquaintances who will quickly spread the news about the new massage parlor among their acquaintances. At the initial stages of development, you can take advantage of partnerships with sports clubs, saunas or fitness centers.
Results
So, what does it take to open a massage parlor? Renting a premises, depending on the region, will cost an entrepreneur 50-100 thousand rubles, with mandatory repairs another 50 thousand. The purchase of equipment and inventory requires an average of 70 thousand rubles, and advertising for the first time - 20-30 thousand rubles. In addition, you should take into account the payment of taxes, utility costs and wages employees, which will cost at least 100 thousand rubles per month.