More recently, massage services were provided only by medical institutions. But now beauty salons, massage studios, and fitness clubs also do this. Consider opening your own massage parlor. You will first need to draw up a business plan for a massage parlor, where all income and expenses will be calculated in detail. In this article we will look at how to open a massage parlor from scratch and give an example of a business plan with calculations.
Advantages and disadvantages of opening a massage parlor
Required documents
If you are just starting to do business, then registering as an individual entrepreneur without education legal entity will do just fine. In addition to the registration itself, you need to obtain a number of permits: from the SES, fire service and other authorities. The table below presents the required documents for registration as individual entrepreneur, and a legal entity.
| Form of business organization | Benefits of use | Documents for registration |
| IP ( individual entrepreneur) | Used to create a massage room where you will be the main master and plan to recruit employees |
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| OOO ( limited liability company) | Used to open a massage parlor to raise borrowed funds and scale the business, as well as if you want to sell the business. |
According to the law, the authorized capital of an LLC cannot be less than 10,000 rubles! |
| Patent for individual entrepreneurs | Used to create a massage room where you will be the main master (or up to 15 people) |
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Sample list of documents:
- Contract of sale/lease of premises.
- Conclusion of the SES, sanitary passport.
- Agreement for deratization with disinfestation.
- Conclusion on fire safety.
- Garbage removal agreement.
- Presence of a book of reviews and suggestions on the premises.
- Documents for cash management services: KKM technical passport, KKM version passport, cashier-operator’s log, etc.
In the list of types of economic activities, select OKVED 93.04 (Physical training and recreational activities). This group includes: activities for the purpose of improving physical condition and providing comfort, for example the activities of Turkish baths, saunas and steam baths, solariums, spas with mineral springs, weight loss and weight loss salons, massage rooms, centers physical culture etc. Let's add a letter from the Federal Tax Service of the Russian Federation dated January 13, 2005 N 03-1-03/19/13 “On taxation of physical therapy services
« When providing health massage as part of physical culture and health activities (OKVED code 93.04), a license to provide medical activities is not required».
A license is required if you practice therapeutic massage.(Do not confuse massage and therapeutic massage! Physical education and health activities are aimed at working with healthy people, and therapeutic activities are aimed at working with patients. The first is controlled). Under current legislation, medical massage can only be performed by persons with secondary medical education. Even a doctor with a higher secondary education does not legally have the right to practice it. To do this, he must undergo advanced training at the center medical workers and get a license. The license is issued by Roszdravnadzor and requires confirmation once every 5 years. Medical activities are registered under OKVED codes:
- 85.14 - Other health activities.
- 85.14.1 - Activities of the average medical personnel.
Licensing is not required when opening a massage parlor (93.04).
Master class " Crisis in the massage services market«
In the video tutorial, Galina Love tells in the form of a presentation how to create a profitable business in massage services.
Business plan for a massage parlor: searching for premises
Before looking for a place for a future massage parlor, you need to decide on the group of clients that the business will target. If the client is entitled to a massage medical indications, the location of the building/room will not be particularly important. Practice has shown that people in this case are looking for a good specialist, even if he is far away.
But if the business is focused on clients who come to the massage parlor for pleasure, then the premises should be closer to residential areas or sports complexes.
Correlation of goals of massage parlor clients
To create maximum convenience for clients, the premises should be found on the ground floor. SES standards provide about 8 m² per person. The ideal option is to allocate a separate room for each massage therapist. But it is possible to organize the work of several (usually two) specialists in one room with an area of approximately 12 m².
Nowadays, two people are increasingly coming for a massage (for example, married couples, girlfriends). Therefore, the demand for massage procedures for two people at the same time is increasing.
The calculation of the area of the massage room is based on the number of employees plus the reception and administration. On average, a presentable salon will require 60-100 m². According to experts, it is not practical to open a massage parlor with more than five jobs. It is better for a beginner to open 2-3 small salons instead of one large one.
Approximate costs:
- Repair of the premises - 150,000 rubles (one-time payment);
- Monthly rent - 70,000 rubles.
Total - 220,000 rubles in the first month.
It’s easier to open a massage parlor in existing sports institutions: sports clubs, bath complexes, beauty salons. Firstly: these organizations already have a sanitary and fire certificate. And secondly, in these complexes there is already a relatively steady traffic of visitors, some of whom will be interested in the services of a massage therapist.
At the first stage massage business You don’t have to rent a massage room, but provide services to clients at their home or office. The challenge is creating a sustainable customer base.
Massage parlor business plan: equipment and repairs
The first task for a massage parlor is to equip it with a bathroom and a bath for relaxation. The floors and walls of the offices are covered with non-slip high-quality tiles from a well-known company. Instead of tiles, you can use washable wallpaper. Walls and floors will be treated weekly with special solutions.
In the medical equipment store you can buy:
- massage tables;
- couches - main (2-3) and portable (1), they are necessary when serving clients at home;
- sofa;
- reception desk;
- racks;
- cabinet for cosmetics (located directly in the massage room).
Visitors should be provided with clean towels. With 15 visitors per day, 20 clean towels are needed. It is advisable to purchase a washing machine in which they will be washed.
- Massage table - 8000 rubles/piece.
- Towels - 2000 rubles/20 pieces.
- Couch - 3500 rubles/piece.
- Washing machine - 9000 rubles
- Furniture - about 45,000 rubles.
Total: 67,500 rubles.
Recruitment
Very important factor in success of this business is experienced staff. The business plan for a massage parlor includes the costs of finding and maintaining it. There are two possible work patterns for massage therapists in the salon:
- Shift work - work of 2-3 foremen in shifts.
- To order - only after the client’s individual order, the massage therapist comes to the office.
Finding a professional massage therapist is not easy. You can try to lure professionals from other salons. Another option: view advertisements on the Internet. It is usually not easy to immediately assess a candidate’s professionalism; to do this, it is necessary to collect information about reviews of his past clients.
The massage therapist's salary will be 30-50% of the total cost of the service. An experienced massage therapist serves 9 people per shift, a beginner - no more than four.
You will also need an administrator and an accountant with a salary of 10,000 rubles each. At first, you can perform their functions yourself, saving significantly on wages.
Calculation of salary expenses:
- The salary of an accountant and administrator is 20,000 rubles.
- The salary of massage therapists (4 people) is about 145,000 rubles at a rate of 40% of the cost of the service.
- Unforeseen expenses - 3000 rubles.
Total 168,000 rubles.
Search for clients
Word of mouth is the most effective way in this case. That is why from the very beginning of your work it is necessary close attention pay attention to the quality of services. In addition to advertising, a well-made sign will also help. Inexpensive additional means of finding clients - distributing flyers and leaflets, advertising at bus stops, in newspapers, on special boards. Advertising in the media is much more expensive and, in the case of this business, not very effective.
Payback of massage business
Let's try to determine the approximate return on business. In the first month of operation of the massage room, 5-8 visitors will come per day. In subsequent months - 7-10 people. Session time:
- Classic massage - 20-60 minutes.
- Relaxing standard massage - up to 1.5 hours.
- Back massage - about 15-20 minutes.
The break between sessions is usually 0.5 hours. An office with 2 workstations and 3-4 specialists, when fully loaded, can serve up to 15 clients per day. Usually they reach such a flow after 3 months of continuous work.
Relaxation and anti-cellulite (especially) programs are in greatest demand (up to 70%) among clients. This must be taken into account when opening a massage parlor. Especially fashionable now: qigong, yoga, Thai techniques.
The profitability of massage business is 25-30%. Payback is usually achieved in a year, with a successful start - in a few months.
Directions for expansion and scaling
You can also expand your business into other areas. Three areas of business expansion:
- Massage and cosmetology salon with an experienced cosmetologist.
- Relaxation and recreation center with swimming pool and sauna.
- SPA salon with various SPA treatments.
Assessment of the attractiveness of a business by the magazine website
| Business profitability |   (4 out of 5) |
Business attractiveness
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| Project payback | (5 out of 5) |
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| Ease of starting a business | (4 out of 5)
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| Massage business is a profitable business. Location is one of the key success factors. The second success factor is hospitality and quality of services, since it is through this that repeat sales can be made and a loyal customer base can be created. Business profitability is 25-30% and payback is ~3 months. Unlike a therapeutic massage parlor, setting up a simple massage parlor does not require a license. | ||
* The calculations use average data for Russia
1. PROJECT SUMMARY
The goal of the project is to organize a massage parlor in Yekaterinburg. The salon is focused on providing classical wellness type massage services. This massage is indicated for relieving muscle tension, improving overall health, getting rid of drowsiness, apathy; stimulates the cardiovascular system and metabolism; activates physical and mental activity. This type massage has no contraindications for age and a very narrow list of contraindications for health reasons. Price segment – average; The salon is aimed at the widest audience.
Investment costs are aimed at equipping the premises, purchasing necessary equipment, licensing of activities, as well as not forming a working capital fund until the enterprise reaches payback. The volume of investment costs is 676 thousand rubles. Payback period – 4 months. The main indicators of the project's effectiveness are given in Table. 1.
Table 1. Key project performance indicators
2. DESCRIPTION OF THE COMPANY AND INDUSTRY
Massage is a medical service. The medical services market is inextricably linked with macroeconomic indicators (Table 2). Experts note the stable growth of this sector of the economy - both paid medical services and the market as a whole due to the paid segment (Fig. 1).
Table 2. Main macroeconomic indicators in Russia
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Indicator |
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Population, million people |
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Number of economically active population, million people. |
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Real GDP, trillion. rub. |
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Real disposable cash income of the population, % compared to the previous year |
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Inflation, % |
Figure 1. Dynamics of the medical services market in Russia, 2011-2017, billion rubles.
Figure 2. Dynamics of market structure paid services in Russia, 2005-2015, %
As can be seen from the above data, the segment of paid services is growing steadily; The share of the “shadow” segment is decreasing, which, according to experts (RBC research), is due to the consequences of the 2008 crisis, as a result of which people began to spend the money they earned more rationally and meaningfully.
The main trends in the paid medical services market include:
competition between private clinics and paid departments of public medical institutions
low degree of market consolidation – the share of large holdings is 9% of the total volume
increasing the share of the segment due to the low quality of free services in government institutions under compulsory medical insurance
in the VHI segment, more than 80% falls on corporate insurance
Experts make the following predictions for the near future:
decrease in segment volume in physical terms by 16% (until 2017)
some segment growth in monetary terms
outflow of clients to the compulsory medical insurance and shadow medicine segments due to a decrease in the solvency of the population
Figure 3. Popularity of medical services in Russia, used by % of the total number of respondents
As can be seen from Fig. 3, massage is a fairly popular medical service, used by about 17% of the population.
The company is located in Yekaterinburg, which is the administrative center of the Ural Federal District and the Sverdlovsk Region. Ekaterinburg is the largest administrative, cultural, scientific and educational center of the Ural region, one of the largest economic centers in the world, and is included in the list of 600 largest cities in the world, producing 60% of global GDP. The population of the city is 1.44 million people. Thus, the actual market volume for the project is 1.44 * 16.9% = 0.24 million people.
The project provides for the creation of an enterprise from scratch and the recruitment of a team of specialists.
3. DESCRIPTION OF GOODS AND SERVICES
The company provides therapeutic massage services in Yekaterinburg. A general wellness massage is indicated for relieving muscle tension, improving overall health, and getting rid of drowsiness and lethargy. Massage stimulates the cardiovascular system, activates metabolism, mental and physical activity. Massage is recommended for:
disorders of the nervous system
recovery from injuries and surgical interventions
hyper- and hypotonicity of muscles
venous stagnation
chronic headaches
painful sensations in the back and neck (osteochondrosis and other diseases)
During the procedure, the specialist acts on all areas of the body except the head: legs, buttocks, back and neck, arms, chest, abdomen. The impact is made in various ways: stroking, rubbing, kneading, vibration.
Wellness massage procedures have no age restrictions; There is a small list of restrictions due to health reasons:
the presence of inflammatory processes in the acute stage
increased body temperature, fever
blood diseases, bleeding tendency
purulent processes
skin diseases
allergic, mental, respiratory diseases
tumors of various origins
chronic osteomyelitis
The standard procedure lasts 45 minutes. The session is carried out in a specially prepared room on a comfortable massage table. Only qualified specialists with certificates of professional massage therapist are allowed to perform procedures.
The cost of the session is 1,500 rubles. Four massage tables operate simultaneously.
4. SALES AND MARKETING
The target audience of the project is men and women aged 5–60 years, with an average income level. At the same time, the presence of any diseases (indications for massage) is not mandatory, since clients can attend massage sessions without a doctor’s prescription, at their own request, including for the purpose of relaxation.
However, as one of the channels for promoting the project’s services, the motivation of general practitioners, neurologists and others working in public medical institutions in the city of Yekaterinburg is used. If indicated, motivated doctors recommend the company’s services and give the patient a business card with the salon’s contact information.
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The market capacity can be estimated at 240 thousand people. or, with a session cost of 1,500 rubles. and a planned load of 80% of the maximum possible - 288 million rubles. per year (provided that the potential client gets a massage at least once a year).
The location of the salon is of great importance for the success of the project. When choosing a location, we took into account accessibility for potential clients both with a personal car and those using public transport, ease of parking and ease of search. A room with an area of 40 m2 was selected on the territory of the state diagnostic center. The center has its own parking lot, as well as stops public transport in close proximity.
In addition, an important success factor is the high qualifications of the project personnel. When selecting personnel, special attention is paid to the presence of a certificate of completion of training, as well as experience as a massage therapist for at least three years; It is desirable to have positive recommendations.
In addition, the company’s website and social media groups are used for promotion. The following social networks can be considered relevant for promoting the project: vk.com, ok.ru, Instagram. Interesting and useful content is posted in the groups, and competitions with prize drawings are also held. Besides this, social media serve to collect feedback from salon clients.
According to wordstat.yandex.ru, over the last month there were 17,625 impressions for the request “massage Ekaterinburg”, which indicates a high demand for the service (Fig. 4).
Figure 4. Yandex search queries “massage Ekaterinburg”
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Today, more than 100 officially registered salons and individual massage therapists operate in Yekaterinburg. At the same time, many of them specialize in certain types massage – tonic, anti-cellulite and so on, which are not therapeutic. Direct competitors include only salons (and not massage therapists practicing at home) that provide health (medical) massage services. There are about 20 such salons in Yekaterinburg. The cost of a session ranges from 1200 – 1600 rubles. At the same time, most of them have a number of disadvantages: inconvenient location, low-level premises, old equipment. In addition, only three of them use motivation of medical personnel as a method of promoting their services. Thus, we can conclude that the project is highly competitive.
The demand for project services does not have a pronounced seasonality, however, some peaks and valleys can be noted throughout the year. For example, during the summer holidays demand decreases somewhat, but during the New Year holidays it increases. The seasonality factor was taken into account when forming the financial plan for the project.
5. PRODUCTION PLAN
The project involves the provision of services in rented premises. The premises are rented from the municipal diagnostic center; room area – 40 m2. The room has all the necessary communications and a separate entrance, but requires additional equipment for the purposes of the project.
The main equipment for massage are massage tables. We purchase high-comfort tables made in Europe, which, unlike most used by competitors, have a number of adjustments for the convenience of the client.
The website is developed by a local design studio. She also supports and promotes it with the help of contextual advertising in search engines. Groups on social networks are created and maintained by the project initiator.
Registration for massage sessions is carried out by phone or through the salon’s website. The logbook is kept by the salon administrator.
6. ORGANIZATIONAL PLAN
The project is not limited in time. The planning horizon is five years. The decision on further work or liquidation of the project is made by the project initiator based on an analysis of the market situation and economic conditions.
The project implementation process can be divided into two main stages – preparatory and operational. The duration of the preparatory stage is one month. During this time, the preparation of the premises, the purchase of equipment, the development of a website and its promotion, as well as the licensing of the salon are carried out. Then the operational phase begins.
In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation “income minus expenses”, rate 15%.
The organizational structure of the project is simple and implies the direct subordination of all employees to the project initiator. Particular attention is paid to the qualifications of massage therapists, since it directly affects the success and competitiveness of the project.
Table 3. Staffing table and wage fund
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Job title |
Salary, rub. |
Number, persons |
Payroll, rub. |
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Administrative |
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Accountant |
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Administrator |
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Industrial |
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Masseur |
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Auxiliary |
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System administrator |
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Total: |
RUB 173,000.00 |
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Social contributions: |
RUB 51,900.00 |
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Total with deductions: |
RUB 224,900.00 |
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7. FINANCIAL PLAN
The financial plan is drawn up for a five-year period and takes into account all income and expenses of the project. Revenue refers to revenue from operating activities; other types of income are not provided for by the project. The revenue of the first year of the project is 8.6 million rubles; net profit of the first year (after taxes) – 3.5 million rubles. Annual revenue after achieving planned sales volumes is 10 million rubles, net profit is 4.6 million rubles.
Investment costs amount to 706,000 rubles. They are aimed at preparing the premises, purchasing equipment, initial advertising and promotion of the project, licensing activities, as well as the formation of a working capital fund, from which losses are covered until the project reaches payback (Table 4). The project initiator’s own funds are 350,000 rubles. The shortage of investment funds is planned to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out in annuity payments, credit holidays are 3 months.
Table 4. Investment costs
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NAME |
AMOUNT, rub. |
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Real estate |
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Repair and preparation of premises |
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Signage and decoration |
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Equipment |
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Furniture and equipment |
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Intangible assets |
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Website development |
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Licensing of activities |
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Working capital |
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Working capital |
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Total: |
706,000 RUR |
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Own funds: |
RUB 350,000.00 |
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Required borrowings: |
356,000 ₽ |
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Bid: |
18,00% |
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Duration, months: |
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Because determine variable costs for a massage session is quite difficult, all project costs are fixed. They include rent, utility bills, advertising, costs of motivating agents (medical staff of public health institutions), as well as depreciation charges (Table 5). The amount of depreciation charges is determined by the linear method, based on the period beneficial use fixed assets and intangible assets in five years.
Table 5. Fixed costs
A detailed financial plan is given in Appendix. 1.
8. EVALUATION OF EFFECTIVENESS
Assessment of the effectiveness and investment attractiveness of the project is carried out on the basis detailed analysis financial plan and cash flows, as well as simple and integral performance indicators (Table 1). To account for changes in the value of money over time, the discounted cash flow method is used. The discount rate is 18% and is equal to the bank loan rate.
Simple (PP) and discounted (DPP) payback period is 5 months. Net present value (NPV) – RUB 763,540. Internal rate of return (IRR) – 30.3%. Profitability index (PI) – 1.08. With a relatively high discount rate, all these indicators indicate the effectiveness and investment attractiveness of the project.
9. WARRANTY AND RISKS
To assess the risks associated with the implementation of the project, an analysis of external and internal influencing factors is carried out.
Internal factors include:
The owner will work in the establishment, therefore... In codes OKVED indicate: 85.14.1 – “Activities of paramedical personnel”, 93.04 – “Physical and recreational activities”, 93.02 – “Provision of services by hairdressing and beauty salons.”
It is necessary to register with the Federal Tax Service; the optimal taxation system is patent.
List of documents and permits for starting a business:
- Conclusion from the Sanitary and Epidemiological Station (to get permission quickly, read in advance the requirements of SanPiN 2.1.2.2631-10);
- Permits from Rospotrebnadzor and Rospozharnadzor (fire alarm system, evacuation plan are required);
- Agreements with municipal and special services: on disinfestation and disinfection, disposal of fluorescent lamps, garbage removal, maintenance of the ventilation system and air conditioning system.
License
Most types of massage require a special license. For example, it is impossible to do medical treatment without medical education. The license is issued by Roszdravnadzor.
To obtain it you will need:
- Documents confirming medical education and experience: diploma higher education specialty, certificate of advanced training, certificates from previous places of work;
- Sanitary record;
- Premises rental agreement, BTI plan;
- Conclusions of the SES and Rospozhnadzor;
- Certificates confirming the availability of the salon’s material and technical base (on the purchase of certified equipment, consumables);
- Documents on state registration and registration with the tax service.
When contacting a specialized center that helps you prepare documents correctly, a license will cost approximately $450-500 and will require a month and a half of time.
Types of services provided
A small treatment room may offer the following types of massage:
- Cosmetic (face, neck);
- Therapeutic (each disease has its own program, usually carried out as prescribed by a doctor, the most popular is for the correction of scoliosis and stoop);
- General restorative;
- Anti-cellulite;
- Hygienic (the main task is to increase blood and lymph circulation, improve the psycho-emotional state). This includes the popular lymphatic drainage, which is used in anti-cellulite programs;
- Swedish (relaxing);
- Massage of limbs and head.
You should target visitors aged 25-45 years, with a permanent job (office workers have problems with the spine and need a relaxing massage), patients of local clinics. There are many clients among schoolchildren.
Room
20-25 is enough square meters area. Advantageous options for locating an institution: in fitness centers, near hospitals and beauty salons. It is worth choosing residential areas, rent is cheaper here and there is a chance to gain a regular clientele among those living nearby. Monthly rent will cost around $200.
Mandatory requirements to the massage room:
- Heating and ventilation. It is necessary to maintain an average temperature of 20-23 degrees Celsius and regularly ventilate the room;
- Good sound insulation so that the visitor can relax;
- To decorate the walls, in order to maintain hygiene, you need to use tiles or washable wallpaper, for the floor - linoleum, tiles or other covering for easy and quick wet cleaning;
- Washbasin, bathroom;
- Availability of a first aid kit.
Repairs and finishing will cost approximately $1000.
Equipment
To provide one workplace you will need the following equipment and furniture (prices are in dollars):
- Massage table (couch)– 170-250 $. Inexpensive and high-quality options are offered by manufacturers Galaxy, Heliox, DFC;
- Massage chair– 500-1000 $. An inexpensive chair without exorbitant special functions can be purchased from IREST, Casada, US Medica;
- Cosmetology table– 100-120 $. Artecno, IONTO COMED;
- 2 rollers 150x500 mm for adjusting the position of the limbs – $30-45. Cosmetics;
- Linen closet– 70-80 $. "TechService", "Diakoms", ATM LLC;
- Rack or a shelf for cosmetic products, oils – $80-100. Artecno, IONTO COMED;
- Sofa for the waiting area– 90 $. An ordinary sofa from the category will do office furniture from brands like “Felix”, “Unitex”, “Furniture Style”;
- Several chairs-180-250 $. Specialized comfortable furniture for salons is sold by US Medica, YAMAGUCHI;
- Two-section screen– 60-80 $. "Diakoms", LLC ATM.
The establishment must be provided with clean towels (20 to start with) and consumables - oils and creams for massage.
Promotion
What does it take for people to know about you? It’s worth talking about the institution’s services on social networks, and taking care of an attractive sign at the entrance.
Costs and profits
Capital investments in the business are about $5 thousand, including payment for the premises for six months in advance and the purchase of “consumables” for the first month or two. Monthly expenses – $300-400. With an attendance of 6-7 people per day, the net profit of the institution will be approximately $800-1000.
The demand for massage therapist services is stable, so after six months of active work and promotion, the office pays for itself and begins to generate good income. And satisfied regular customers themselves bring new visitors.
Every year more and more people switch to sedentary work, which provokes the development of back diseases. Today effective means To combat various ailments and simply to stay in shape, massage is capable of eliminating even serious diseases of the musculoskeletal system in one course. Providing such services can bring high profits to its owner, given that opening a massage parlor, a business plan for which should be prepared in advance, taking into account all the nuances, does not require large investments. The most important thing is to approach the matter wisely, and then everything will work out.
Target Audience
Before you draw up a business plan for a massage parlor, you need to decide on the services provided. If the main area of work is therapeutic massage, then it will be possible to get clients from nearby cities, of course, if the procedures are performed efficiently. As for ordinary relaxation, people try to visit only points close to home, so that the effect of relaxation is not canceled out by fatigue from the road.
Possible options
Among all the possible classifications of massage rooms, three main categories can be distinguished. The simplest and one that does not require major investments is a beauty salon. This option is designed to provide relaxing massage services, which are in demand among working women and middle-aged men.
A more serious business plan for a massage parlor includes a range of services already including the provision of medical procedures. It is better to open such offices away from the busy city center and target patients during rehabilitation, schoolchildren with poor posture and adults with sedentary work.
The most expensive massage parlor (it makes no sense to draw up a business plan for a small town for an expensive parlor) includes a wide range of services not only massage, but also other body care procedures. The location of this office should be chosen so that people with high incomes can easily reach the right place, so the central streets of the city or elite residential areas are suitable.
How to stand out
Any massage parlor business plan must take into account the presence of competitors in this area. To stand out from them and demonstrate your uniqueness to clients, you need to carefully study all nearby salons and offices that provide similar services. Special attention When collecting information, you should pay attention to:
- pricing policy;
- convenience of location;
- accessibility;
- types of services provided;
- number of regular customers.
All this will allow you to choose the right one for yourself. distinctive feature future business and attract new customers. Perhaps the quality and low cost of procedures, together with a wide bonus program, will be able to lure regular clients of competitors to the side of the new office.
Choosing a direction
Having studied all the competitors, you should make a choice in favor of which type of massage will be the main direction of future activity. A business plan for a massage parlor with calculations is a must, because further costs for equipment will depend on the type of massage. So, today massage is divided into:
- preventive (to relax the body, improve blood circulation, emotional state);
- cosmetic (for skin and muscle tone, improving appearance);
- sports (to quickly relieve fatigue and restore physical fitness);
- medicinal (to eliminate various diseases by influencing the body by an experienced specialist).
In addition, massages are divided according to the type of effect on the body. You can open a massage parlor, the business plan of which must include absolutely all possible expense items, by providing the following services:
- acupressure;
- classic back massage;
- relaxation of the whole body;
- foot massage;
- face and head massage;
- relaxing the neck muscles and so on.
Features of the procedures
Before opening a massage parlor from scratch to provide therapeutic massage services, additional work licenses will be required, since such services are already considered medical practice. In this case, all office specialists must be exclusively certified specialists, preferably with experience in this field. Also, therapeutic massage can be provided in various techniques, for example acupressure.
In order to spend less time and money on additional paperwork, it is easier to open an office providing cosmetic massage. By the way, this type of procedure is considered the most popular among women, especially those who want to get rid of excess weight, cellulite and general fatigue. Among the directions of this type Thai massage techniques are considered the most popular today.
Official registration
Only when the massage parlor business plan is fully drawn up can you proceed to the paperwork. Special licenses will be required only when choosing therapeutic massage as the main area of work; the remaining stages can be combined into one list.
The first will be to open your own business and determine its form. For one individual planning to start his own business, the easiest way is to register an individual entrepreneur, but for a group of individuals who will be co-founders in the future, it is necessary to organize an LLC.
After this, you should decide on the type of economic activity, which has a strict register. To do this, you just need to select a code suitable for your future business from a state-approved list. The following options are suitable for a massage room:
- 85.14.1;
- 93.02;
- 93.04.
The first classifies offices or other organizations that provide medical care to the public. That is, if the future business is based specifically on therapeutic massage, then this is the required code.
The second option is necessary to provide additional services in the form of manicures, haircuts, pedicures, and so on. It must be specified when opening a salon with a full range of body care services.
The last option refers specifically to massage services for cosmetic and hygiene purposes.
Tax system
A ready-made business plan for a massage parlor for individual entrepreneurs includes an ideal patent tax system for this. If an account is opened by several co-founders and there is another optimal tax payment system, it will be single tax, but only with the possibility of application in a separate region (UTII).
Additional agreements
To avoid future difficulties when doing business, you should conclude a number of agreements with various enterprises in advance. These include the contract:
- for waste removal;
- maintenance of ventilation systems;
- for renting premises;
- for dry cleaning of employees' workwear.
Selecting a location
Any massage room must comply with sanitary standards, so the choice of premises should be treated with special care. All rooms must have good lighting, sufficient space and ventilation. The bathroom must be tiled, as well as the main rooms for procedures. The office area should be about 8 square meters for one employee, so the total area varies depending on the state. The location of the office, depending on availability, may be a separate room in residential area or be part of a sports club, beauty salon, fitness center. You can also open a treatment room on or near the hospital premises.
Main expense item
The most serious investment in a business is the purchase of equipment. This includes massage tables, chairs and additional cabinets, tables and bedside tables for storing massage accessories and personal belongings of clients and employees. It would be ideal to immediately buy a washing machine to quickly tidy up your work uniform and towels.
The comfort of both visitors and workers will depend on the choice of a high-quality massage table. The optimal dimensions for it are a width of 60 cm, a length of 180 cm and an adjustable height, since the height of employees can be different, and the quality of the services provided depends on their comfort. The table should also be equipped with a hole for the face and two bolsters for the neck and legs. To provide on-site services, you must additionally purchase a folding couch.
Recruitment of employees
Most types of business allow hiring workers without experience or education, but not in this case. Opening a massage parlor that meets the requirements of professionalism and quality is only possible if you have qualified employees with the appropriate education. A specialist can be specialized or master several massage techniques at the same time, the main thing is that his knowledge is real and documented.
Hiring a separate accountant only makes sense if there are more than six people on staff, initial stages It’s better to keep all the documentation yourself or entrust it to specialized offices. The presence of an administrator may also not be needed immediately, and the number of massage therapists depends on the popularity of the office.
Dissemination of information
To attract as many clients as possible to the new massage center, a separate expense item should be allocated for promotions. Dissemination of information can be done through newspapers, radio, television, distribution of leaflets or display of colorful outdoor advertising. You can also attract various Internet resources, social networks, and, of course, friends and acquaintances who will quickly spread the news about the new massage parlor among their acquaintances. At the initial stages of development, you can take advantage of partnerships with sports clubs, saunas or fitness centers.
Results
So, what does it take to open a massage parlor? Renting a premises, depending on the region, will cost an entrepreneur 50-100 thousand rubles, with mandatory repairs another 50 thousand. The purchase of equipment and inventory requires an average of 70 thousand rubles, and advertising for the first time - 20-30 thousand rubles. In addition, you should take into account the payment of taxes, utility costs and employee salaries, which will cost at least 100 thousand rubles per month.
Using the proposed materials for drawing up a business plan for organizing a massage salon as an initial template and making adjustments to it to suit your specific conditions, you can easily draw up your own business plan for a massage salon.
Business plan for a massage parlor
If in Soviet times massage was the exclusive prerogative of medical institutions, today massage services are provided by almost all establishments that are in one way or another connected with the beauty industry - from hairdressing salons and fitness clubs to beauty salons and massage parlors and studios themselves. The popularity of the massage business is facilitated by low starting investments in organizing a business and its quick (three to four) month payback.
For cosmetic and relaxing massage, you do not need to obtain permission and a license from the Ministry of Health, unless the list of services of the massage salon includes manual therapy.
Massage salon: Premises
Before looking for a place for the future massage parlor, you need to decide which category of visitors you will target.
If the main clients of the massage parlor are people receiving massage for medical reasons, then the location of the salon is not so important, but a good specialist they will go anywhere. But if the visitors are people who visit a massage parlor for pleasure, then a parlor near their home will be preferable for them. According to experts, only 30% of clients go to the salon for medical reasons, the remaining 70% of visitors visit massage for relaxation and self-care. Therefore, it is worth placing the salon in residential areas, areas of new elite buildings.
For the convenience of clients, the massage parlor should be located on the ground floor. According to SES standards, there should be at least 8 sq.m. per person. area. Ideally, each massage therapist requires a separate room, but it is possible to provide for the work of two specialists in one room with an area of about 12 sq.m.
The required area of premises for a massage salon is calculated depending on the number of massage therapists, plus a reception area and an administrator's room. On average, 70-100 sq.m. is enough for a salon. Experts believe that opening a salon with more than five jobs is not economically feasible. It is better to open several small salons around the city than one large one.
Massage salon: Equipment and tools
The massage room must be equipped with a bathroom; you can additionally install a bathtub for client relaxation. The floors and walls of the office must be covered with tiles or washable wallpaper, in accordance with the requirements of the SES, since they will have to be specially treated once a week.
Special equipment will require massage tables (up to 15 thousand rubles per piece) and two or three couches, each of which will cost about 4 thousand rubles. You can buy them at a medical equipment store. In addition to the main couches, you can also purchase a folding portable one. It can be used for field service.
Furniture can be limited to a table and a sofa in the reception area (30 thousand rubles), plus several cabinets or shelves for cosmetics in the massage room (10 thousand rubles).
To work, a massage therapist will need special oils. For a regular massage, you can use simple olive oil; for relaxing and more complex massage procedures, it is better to use essential oils. It is better to buy oils at wholesale stores, where their cost is 30% less than retail, and in batches of 7-10 different ones at once. One bottle of essential oil is enough for about 100 massages (it is added dropwise to the base oil), a base 100 ml is enough for 4-5 sessions.
Visitors must also be provided with clean towels. With a flow of 15 visitors per day, experts recommend always laying out 20 clean towels. To wash them daily, you will need to install a washing machine.
Massage parlor: Staff
The key factor in the success of the salon is the massage therapists themselves. People go to a certain specialist - this is an axiom. The work pattern in the salon is either shift work, when two or three masters work in one office in shifts, or on an order basis, when massage therapists come to the office for a specific order.
Finding a good massage therapist is not easy. Typically, experienced specialists conduct private practice themselves. You can lure a massage therapist from another salon by offering a higher salary and best conditions work. Alternatively, you can use advertisements in the newspaper and resort to the services of an employment service. But here another difficulty arises - firstly, it will take a lot of time to select applicants, and secondly, it is very difficult to understand which specialist is in front of you. Information about whether the future employee has regular clients will help evaluate professionalism.
Experienced entrepreneurs do not advise hiring narrow specialists; it is better to hire generalists. The same type of massage quickly becomes boring for those visitors who go to the salon for entertainment or relaxation. A massage therapist must master the basics of European and Eastern massage techniques. The specialist himself should be interested in improving his qualifications and continuous training, and attend courses on various new products, for example, yoga massage and spa treatments.
The salary of massage therapists is based on a percentage of the cost of the session, usually from 30% to 50%. A good young massage therapist can serve up to eight people a day, more weak employee- about four.
In addition to massage therapists, the salon will need an administrator and an accountant. Each person's salary will be 10,000 rubles. At first, the business owner will be able to perform these functions himself and save on wages.
Massage salon: Searching for clients
The most effective way to attract clients for a massage parlor has been and remains word of mouth, experts say. It is also important to have a good sign, since it is assumed that customers will come from neighboring houses. As additional inexpensive means, distributing leaflets to the mailboxes of surrounding houses and announcements at transport stops are effective. But expensive advertising in the media, as experience shows, is ineffective.
Massage salon: Payback
In practice, in the first month a massage salon can count on five to eight clients per day, in the second or third months - on seven to ten. The time for one session varies significantly: classic massages last from 20 minutes to an hour, relaxing ones can last up to 1.5 hours. Between sessions, the specialist needs to take a break of about 20 minutes. When fully loaded, a salon with two workstations and three to four specialists is capable of serving about 15 clients daily. You can reach such a stream after just three months of constant work.
In terms of seasonality, demand peaks in the spring, when people actively begin to get themselves in order in preparation for the summer months. A decline is observed in the summer, and in the fall and winter, interest in massage is average, market participants note.
The most popular services in massage parlors are relaxation and anti-cellulite programs; approximately 70% of clients order them. Among the services, yoga, qigong and Thai techniques, which are now fashionable, are especially in demand, say salon owners.
A classic massage session costs from 300 (back) to 700 rubles. (whole body). Relaxing and oriental massages - on average 1-1.5 thousand rubles.
Experts estimate the profitability of the massage business at 20-30%. Payback period is up to a year, and when lucky coincidence circumstances - your project will be able to pay off in just three to four months.
You can expand your business in three directions: first - a massage and beauty salon, second - a spa salon and third - a relaxation and recreation center with a swimming pool and sauna.
Massage salon: Financial side question
Below is a calculation for a massage parlor renting a premises of 70 sq.m. The salon has two massage tables and four massage therapists work in shifts. The massage therapist's salary is 40% of the order.
One-time opening costs:
Renovation of the premises - 200,000 rub.
Massage table - 8000 rub.
Telephone set - 500 rub.
Connection to a number - 9000 rub.
Towels - 2000 rub.
Furniture - 40,000 rub.
Washing machine – 10,000 rub.
Signboard, leaflets - RUR 30,000
Total – RUB 299,500
Income – 360,000 rub.
Fixed expenses:
Rent -70000rub
Telephone fee – 2000 rub.
Salary of an accountant and administrator - 20,000 rubles
Total - 92,000 rub.
Variable expenses:
Salary of massage therapists – 144,000 rubles
Oils - 40,000 rub.
Unforeseen expenses - 2760 rub.
Total expenses: RUB 278,760
Profit before taxes - 81,240 rubles
Profitability 29%
Entry threshold: RUB 481,435
Based on an article by Marina Promyshlnikova for the magazine