U modern man is increasingly occurring need for massage treatments. Sitting at the computer for a long time in a static position, stress, desire to give better shape your body is becoming more active require massage intervention. Therefore, when opening a massage parlor, you can have no doubt about the success of this necessary business. Although large financial investments this project does not provide, and its payback period usually does not exceed several months; in order for the results of the project to only please the businessman, it is necessary to carefully work out his business plan.
1. General description business plan.
1.1. Choosing a room.
The optimal location for a massage room may become elite and residential areas. If the client wants to relax and unwind, massage room should not be far from his home. If you find yourself in the office medical massage services, then the potential client will visit him regardless of his position.
People always find it more pleasant to be in small, cozy offices. According to the standard, a massage room cannot be less than 8 m². If the office is designed for two people, then its area can be increased by another 4 m². At the same time, if the owner wants clients to come to him more often, it is better to perform massage services on the ground floor.
1.2. Organization of premises and purchase of equipment.
Ideally, a massage room should have a bathroom, including a bathroom. The massage room must be kept clean, so for ease of cleaning, it is better to cover the floor and walls with tiles.
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Clients will highly appreciate the massage establishment, if his reception room beautifully accommodates a comfortable sofa and a chic table. In the office itself, massage tables and couches are installed. For the convenience of the massage therapist’s work, a cabinet or rack is also needed. A medical equipment store can help you choose suitable furniture. We should not forget about purchasing such necessary things as a towel, washing machine, bottles of oil.
1.3. Personnel search.
To make a massage therapist popular among clients, he must have skills in all styles of massage. A person trusting his body to a massage therapist must be confident in his qualifications and knowledge of basic massage techniques. It is very difficult to find a good massage therapist, and even more difficult to get him a job. If a person is truly a powerful specialist in the field of massage, then you should not skimp when determining with him the amount of payment for his work.
The massage therapist, as a rule, has 30-50% of the price of the service. The profitability of the office may be higher if massage therapists work in two shifts and also provide on-site services.
1.4. Search for clients.
If a massage therapist works skillfully, then positive reviews about him will spread very quickly. An outstanding name of the establishment, as well as laconic advertising in crowded places, can attract the desired client. The project will benefit if about fifteen people come to two jobs per day.
2. Financial calculations.
Under favorable conditions, this project will pay off in 3-4 months. The profitability of a massage room is at the level of 20-30%. It is more profitable to open an office on the eve of the warm season, since at this time self-care becomes especially important.
According to average estimates, to organize a massage room with two tables, an amount equal to 300 thousand rubles is required. If the conceived business plan is implemented optimally, then monthly revenue can also reach about 300 thousand rubles. An example of detailed financial calculations for opening a massage parlor can be found and downloaded on websites dealing with this topic.
More recently, massage was considered exclusively a medical service, the provision of which could be carried out by the appropriate institution - a hospital or clinic. Now the price list for the provision of such services can be found in hairdressing salons, fitness clubs, beauty salons and, of course, massage parlors.
Among the main advantages of business are:
- small amount of starting capital;
- quick payback;
- no need to obtain a license to operate from the Ministry of Health (the only exception is manual therapy).
Market and competition analysis
Massage is a very popular therapeutic and health procedure. A good massage therapist can eliminate body discomfort associated with a sedentary lifestyle in just a few sessions. This entrepreneurial activity is very interesting, since low initial costs are combined with high popularity among the population.
Next important point One thing that definitely needs to be paid attention to when drawing up a business plan is determining the target audience. It is directly influenced by the specialization of the massage therapists hired and the type of massage chosen, which can be:
- medicinal;
- children's;
- sports;
- relaxing.
If we talk about competition, it is quite low: the number of people willing to use this traditional service significantly exceeds the number of truly qualified specialists.
Interesting interview with the owner similar business you can watch in the following video:
Production plan
Once the target audience has been determined, you can proceed to finding a suitable premises. Visitors will go to a valuable specialist, in whose qualifications they are confident, even to the other end of the city. But if visiting the office is aimed only at obtaining pleasure and positive feelings, then the priority will be establishments located close to home.
Statistics show that 30% of clients come in accordance with medical indications, and 70% - for the purpose of relaxation and caring for one’s own body. Therefore, the room should be located in a residential area, and in one where elite new buildings predominate.
The establishment must include at least 3 premises:
- the office area itself at least 8 sq. m., provided that there is one massage therapist;
- reception;
- administrator's room.
In accordance with the requirements of Rospotrebnadzor, the salon must be equipped with a bathroom, and inner surface The rooms in which services are provided must be covered with a finishing material that can be washed - tiles or appropriate wallpaper.
After completing the search for a suitable premises, you can proceed to purchasing the necessary equipment:
- massage table – 15,000 rubles;
- couch – 4000 rub. (minimum 2 pcs required);
- sofa and table in the reception area - about 30,000 rubles;
- cabinet or rack – 10,000 rubles.
The main accessories needed for work are a range of special oils. A standard massage involves the use of an olive option, while a more complex or specialized procedure uses essential oils. In addition, you need to provide visitors with clean towels, which will require a washing machine to wash.
Financial plan
The main expenses of the first year of business include:
- rental of premises;
- carrying out cosmetic repairs;
- selection and hiring of necessary personnel;
- purchase of equipment;
- enterprise registration.
The total amount of capital investments is approx. 2 million rubles.
Additional annual expenses are:
- purchase of oils for massage and hygiene products – 70,000 rubles;
- purchase of necessary linen – 30,000 rubles.
Organizational plan
To start a business, it is suitable to provide massage services of a general strengthening nature, which are not medical and do not require obtaining a license. For running a business, the status of an individual entrepreneur is quite suitable.
In addition, you need to complete the following documents:
- the program in accordance with which production control will be carried out;
- medical books, without which employees cannot work;
- conclusion signed by the head of Rospotrebnadzor;
- contracts for disinfestation, disinfection and deratization, as well as for the maintenance of air conditioning systems and removal of lamps.
A guarantee of successful activity is good masseur, finding which is not an easy task, because a master of this level usually works for himself. An experienced employee will come to work only if he knows that favorable working conditions have been created for him at the workplace, and also if he is offered a high salary.
The specialist must have a general focus and master Eastern and European technology. The salary of such an employee depends on how much a massage session costs, and is about 50% of this cost.
In addition, the state cannot do without administrator and accountant. Each of them will need to pay approximately 10-15 thousand rubles. monthly.
Marketing plan
The project promotion plan involves the sequential passage of the following stages:
- If the location of the establishment is residential area, then the main task is to notify the population living nearby about the opening. This can be done using advertising poster(stretchers, citylight, banner).
- To secure customer loyalty, you need to take care of providing discounts and discount cards.
- Advertising on the Internet - placing a banner on a regional website or creating your own resource. The implementation of this stage guarantees the attraction of clients from other areas of the city. But at the same time, some unique service must be advertised, or it must cost much less than competitors.
- Advertising in local glossy magazine, which is popular among the female half of the population.
- Colorful booklets with detailed description services and their costs.
- Students, pensioners and housewives can be attracted by providing discounts on weekdays, for example, from 10 to 12 o'clock.
Risk analysis
In order for the organizational plan to be implemented in accordance with the expected scenario, it is necessary to conduct a risk analysis and compare the likelihood of their occurrence with the financial section.
The following risks require mandatory attention:
- Increased cost of raw materials. Carrying out activities is impossible without the appropriate materials and tools, which are sold by numerous suppliers. You can avoid the risk by changing the supplier or by switching to another brand of cosmetics.
- Activation and dumping of a direct competitor. If there are existing competitors in the area where the establishment is opening, then their possible marketing activity should be taken into account, which can reduce and redistribute the customer flow. Competent marketing and pricing strategy, unique selling offers, loyalty program.
- Seasonality of sales. A decrease in average annual profit significantly increases the cost side of the business. It is impossible to level out seasonal peaks without developing internal organizational policies and external marketing communications(various types of shares).
- Changing fashion trends, the emergence of a new cosmetic technique. This risk leads to obsolescence of the basic technology and an increased need to purchase new material, tools, as well as attract a more expensive specialist. Constantly maintaining the relevance of services allows you to prevent the occurrence of such a situation.
Massage is a whole science, the basics of which can be understood by almost every person, but few become true masters. The same is the case with massage parlors - in major cities they grow like mushrooms after rain, and the quality of services is not at a decent level in all of them. As for small Russian cities, their residents do not have much choice - the level of competition among massage parlors in the provinces is relatively low, which does not at all contribute to improving the quality of massage services. The business plan for a massage parlor presented in this material with calculations implies the organization of this establishment in the territory of a small city in the Russian Federation with a population of no more than 300 thousand people.
To open a massage parlor of a decent level, an entrepreneur will need to initially invest at least 600,000 rubles - the amount is quite reasonable and it is easy to get a loan for it from many banks. But it’s better, of course, to do without lending and take the required amount from personal savings.
Concept Summary
The business of opening a massage parlor, an example of which is given here, is registered in the form of an individual entrepreneur using the simplified taxation system (STS). The tax rate in this system is 15% of the difference between income and expenses for the reporting period, and the filling procedure tax returns will not require a professional accountant on staff. To provide therapeutic massage services, an entrepreneur must have appropriate education and certificates confirming his right to obtain a license for this type of activity. The procedure for obtaining a license is regulated Federal law"On licensing of certain types of activities". When registering a massage parlor at the Federal Tax Service department, you need to select the following OKVED codes:
- 86.90.3 “Activities of massage parlors.”
- 80.90.9 “Other activities in the field of medicine, not included in other groups.”
The list of a standard set of services that can be provided by a relatively small massage parlor is as follows:
- Restorative body massage.
- Acupressure individual parts body, possibly combined with acupuncture.
- Relaxing massage.
- Therapeutic massage.
- SPA massage.
- Anti-cellulite massage and wrap.
As the business develops and new employees with a specific specialization are hired, the range of services can be significantly expanded. For example, organize a Thai massage room or negotiate with sports organizations in the city and provide athletes with restorative massage services. In fact, there are a great many types and subtypes of massage, as well as the actual ways of developing a massage parlor.
How much to invest in opening
Material costs at the first stage of organizing a massage parlor are divided into the following items:
The main expense item at the first stage of organizing a massage salon will be the purchase of furniture, equipment and consumables, the cost of which depends on their quality. You will also have to invest a lot of money in renovating the premises and creating a corporate identity. There are no trifles in this business - it is very important to create a feeling of comfort and friendliness among clients visiting the salon for the first time. Visitors should want to return to the massage parlor more than once and subsequently become regular customers. In addition to the professionalism of the massage therapists, the furnishings of the room also play a significant role in creating the image of the salon.
Marketing plan
Marketing planning focused on promoting a massage parlor in a provincial town can be divided into the following components:
- Advertising in various printed publications region.
- Outdoor advertising in the form of banners encouraging people to visit the massage parlor.
- Development of a website with appropriate information content and its SEO promotion for medium and low-frequency queries.
- Creation thematic groups in popular social networks with information about prices, services and promotions posted there.
- Development of a system of bonuses and discounts for regular customers.
The average attendance of a massage parlor in a small Russian city will be about 20 clients per day. The average amount they will spend on massage and related services is 700 rubles. Accordingly, with a 6-day working week monthly income salon, excluding current expenses, will be 350 thousand rubles. Annual revenue of this business will be around 4.2 million rubles.
Production plan
The premises rented for a massage parlor must have an area of at least 70 square meters. meters, be well insulated and have a reliable ventilation system. It should be divided into the following “compartments”:
- Reception area (hall) – 15 sq.m. meters.
- Two rooms for massage treatments - 10 square meters each.
- Room for SPA massage – 10 sq.m. meters.
- Administrator's office – 10 sq.m. meters.
- The staff rest area is 6 square meters.
- Bathroom – 4 sq.m. meters.
- Utility room – 5 sq.m. meters.
Needless to say, all fire safety rules and SanPiN standards in the premises of a massage parlor must be strictly observed (installation of a fire alarm is mandatory).
The optimal work schedule for a massage parlor is as follows:
- Tuesday-Friday from 10:00 to 20:00.
- Saturday-Sunday from 09:00 to 18:00.
- Monday is a day off.
Particular attention should be paid to selecting qualified massage salon personnel. Massage therapists must have specialized education, and it is highly desirable that they have additional certificates. The owner of this business should not forget that a good massage can put a person on his feet, and a bad one, on the contrary, can leave him bedridden for an indefinite period of time.
This table lists the employees who need to be hired to work in a massage parlor:
| № | Job title | Number of people | Salary + approximate%, rub. | Monthly payment fund, rub. | Payment per year, rub. |
| 1 | Administrator | 1 | 30 000 | 30 000 | 360 000 |
| 2 | Secretary at the reception | 1 | 15 000 | 15 000 | 180 000 |
| 3 | Masseur | 3 | 25 000 | 75 000 | 900 000 |
| 4 | SPA master | 1 | 20 000 | 20 000 | 240 000 |
| 5 | Cleaning woman | 1 | 8000 | 8000 | 96 000 |
| TOTAL | 148 000 | 1 776 000 | |||
Note: massage therapists and spa masters should not be paid a high salary - the bulk of their earnings will be a percentage of customer service.
Listed below is the equipment that needs to be purchased for a massage parlor, as well as sample list furniture and consumables.
- TV in the reception area.
- Music center.
- Cash register and computer.
- Two professional massage tables.
- Chairs and benches.
- Equipment and consumables for spa treatments.
- Towels, massage oils, etc.
Calculations of income and expenses
This section of the business plan is devoted to the calculation material costs and profits from the work of the massage parlor. The first table lists all the items of current expenses that an entrepreneur will face.
The profitability of a massage parlor in a provincial city is calculated in the following table:
The above calculations show that the net annual profit from the operation of a massage parlor after paying 15% of the simplified tax system to the state treasury will amount to more than one million rubles. A massage parlor will bring the entrepreneur about 90 thousand rubles of net income per month - quite a significant amount for a business operating in a provincial Russian city. Accordingly, the profitability of a massage parlor will be about 26%, and the investment in opening it will pay off in just over six months.
Possible risks
If we talk about possible risk factors that can affect the development of a massage parlor, then for the most part they are not critical and are easily predicted. The main risks are indicated in the following list:
- Increased competition in this segment of the service market, that is, the opening of massage parlors that are more attractive to the target audience pricing policy and the variety of services provided.
- There is a shortage of qualified massage therapists, which can lead to a narrowing of the range of massage parlor services.
- Increased attention from inspection authorities to the activities of the massage parlor, as well as fines that may be imposed for violating certain requirements of the SES and Rospotrebnadzor.
- A decrease in the overall level of solvency of the region's population and, as a result, a drop in demand for massage services.
Your own massage parlor, opened in a provincial town, can become both a very profitable endeavor and a source numerous problems. It all depends on the entrepreneur’s approach to organizing this business. A qualitative analysis of the market for such services and work aimed at maximizing the satisfaction of the current needs of the target audience will certainly bear fruit.
Approximate data:
- Monthly income – 352,500 rubles.
- Net profit – 60,180 rubles.
- Payback period is approximately 1 year.
In this article we will talk about this type of business as a massage parlor/office and we will try to write detailed business plan massage parlor with calculations. We also recommend reading an interview with an existing entrepreneur.
Market analysis
Today, people in Russia use cosmetic services quite actively. As a rule, women show interest in this area. One of the most popular offers is massage. It can be divided into 2 types:
- cosmetic;
- medicinal.
The first is responsible for the aesthetic component, the second helps fight various diseases and ailments.
Men use massage services somewhat less frequently.
The vast majority of visitors are women (more than 70%). These are either wealthy ladies who prefer cosmetic types of massage (anti-cellulite, firming and others), or women who have certain diseases for which massage is necessary.
We must not forget that to conduct therapeutic massage sessions, the master must have the appropriate qualifications.
Men rarely use cosmetic massage; they are usually rich and influential people who care about their appearance and want to bring themselves back to normal.
Massage is a service developed on the Russian market. Therefore, it will not be possible to come up with any new methods. An important factor The massage therapist will have licenses and certificates. The ideal option is to hire someone who has regular clients.
If we analyze competitors, the greatest inconvenience will come from large cosmetology centers that are well-known in the city, as well as those who actively promote the salon through advertising. Treatment centers will also become a serious competitor in the market.
It is important to note that the competitive struggle of the main market players is not aimed at ousting rivals, but at maintaining their own positions. Simply put, everyone is interested in securing their own customer base.
To become a competitive massage salon, it will be necessary to offer affordable prices for services (preferably at the same level as average, but lower in the first stages). Special attention You will also have to pay attention to advertising.
A positive point is the standardization of related products, which are not difficult to purchase.
Thus, the work of the massage parlor will be aimed at attracting female and male persons aged 20-40 years mainly.
Before starting work on a specific project, it is worth studying the massage services market and analyzing prices. Own value must be set based on demand and the average competitive price.
SWOT analysis
| Strengths:
Availability of a professional massage therapist with extensive experience and his own client base. The use of high-tech equipment, as well as well-known effective techniques that are in demand. Providing high quality services. Low level of initial and subsequent costs. Free entry to the massage services market. Individual work with each client. Relevance and demand for the services offered. |
Weaknesses:
High level of competition. A rather complex process of determining the qualifications of an employee being hired. A long and labor-intensive process of finding suitable personnel. Zero business reputation (no one about massage parlor I haven’t heard, I don’t know about the quality of the services provided). |
| Possibilities:
Working with loyal clients, attracting them to ongoing cooperation. Favorable location of the massage parlor. You can easily establish relationships with suppliers of high-quality equipment and necessary supplies. Further expansion, opening of new points, provision of additional services. Growth of income, profit. Using outsourcing of any services, which will subsequently reduce the cost of costs. |
Threats:
High indicators of possible risks. Incorrect assessment of one's own capabilities. |
Opportunity Assessment
The massage parlor will be open daily. The operating mode will be like this:
Total: 80 hours.
Thus, the work will require at least two qualified specialists.
Seasonality does not particularly affect the work of the center. The flow usually increases during the pre-holiday and post-holiday periods. At this time, people like to give gift certificates and tidy themselves up.
Subsequent development is possible through the introduction of additional services, new offices, and expansion.
Organizational and legal issues:
- The first step is to decide on the OPF. You can choose either LLC or . The second option is more suitable, since it will be easier to register, tax regime at the same time very loyal. In addition, IP involves working with individuals, which corresponds to the services provided. The OKVED code when opening a massage parlor in most cases will be 93.04 - physical education and recreational activities.
- Obtaining appropriate permission from the fire service and SES, allowing you to operate the premises.
- Obtaining licenses to conduct medical massage, since this activity is one of medical services. Relevant documents must be submitted to Roszdravnadzor.
- It is worth choosing or. In the case of the simplified tax system, taxes are paid either on income (6%) or on the difference between income and expenses (15%).
- We also recommend accepting payments from our clients by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.
- At least 8 m2 must be allocated for any massage therapist. If 2 specialists work with a client at once, then it is necessary to have an office with an area of at least 12 m2.
- The optimal size of a massage room will be 70 m2 if 2 massage therapists work simultaneously. It is necessary to have a bathroom, a bathroom, 2 massage rooms, and a reception area on the territory of the massage salon. It is better if each office has its own bathroom and bathroom.
- It is better to immediately choose a commercial premises for rent. This could be an apartment, for example. You can also enter into an agreement with a fitness center that does not have its own massage room. In this case, refurbishment of the premises will be cheaper.
- Try contacting the employment service, perhaps they will provide support to your organization as a small business entity. To do this, you must provide a detailed business plan for the project.
Description of service
Initially, visitors will be able to use the following services:
- general body massage;
- massage of individual areas;
- anti-cellulite massage.
Registration is carried out by phone through the administrator or on the website (group) of the organization. It would be ideal if the website allows customers to leave an online request or make a reservation for a specific time.
In the future, it is planned to open several more points. This massage room can be expanded to a maximum of 5 specialists. It will be inappropriate to hire more for one location, and the return on investment for the service will decrease.
When working with a client, the master solves certain problems and satisfies the needs of the visitor. An individual approach is applied to everyone.
It is very important to use high-quality oils that will not harm the body and skin in particular. These must be certified products from a reliable supplier.
To increase customer demand and trust, you need to hire qualified and experienced specialists. If you cannot assess professionalism yourself, you can consult with the administration of those organizations where the applicant for the position previously worked.
Marketing plan
Pricing strategy :
At first, the price should be below the average in this market segment. This will attract more customers. At the same time, the quality must be at the same level. You can change the price depending on the solvency of the client.
Service promotion strategy:
The main means of promotion will, of course, be advertising. The following varieties can be included:
- Organization sign. It is also very important to come up with an interesting and memorable name.
- "Word of mouth." This is the most effective advertising, and it’s free. It is based on informing potential clients through their friends and relatives. Its disadvantage is that it cannot be controlled by the organization’s administration. For incentives, you can use discount programs, for example: “Bring a friend, get a free massage session.”
- Leaflets (distributed near the salon itself, placed in mailboxes in the area).
- Internet promotion, including contextual advertising.
- Creating your own website, group, advertising them.
- Information in the media. You should not get carried away with this type of advertising. As a rule, this expensive method does not give large number responses. You can, for example, limit yourself to advertising in a newspaper.
It is worth developing a system of discount cards and discounts dedicated to certain holidays, for example. Great move There will also be creation of gift certificates.
Let's calculate the planned revenue:
| Service name | Price | Quantity per month | Total revenue |
| General massage (1 hour) | 800 rub. | 45 | 36,000 rub. |
| Back massage (30 minutes) | 350 rub. | 100 | 35,000 rub. |
| Neck massage (30 minutes) | 350 rub. | 70 | RUB 24,500 |
| Neck and neck massage (30 minutes) | 350 rub. | 50 | RUB 17,500 |
| Lumbar massage (40 minutes) | 500 rub. | 60 | 30,000 rub. |
| Massage thoracic(20 minutes) | 200 rub. | 30 | 6,000 rub. |
| Abdominal massage (20 minutes) | 250 rub. | 30 | RUB 7,500 |
| Hand massage (30 minutes) | 300 rub. | 30 | 9,000 rub. |
| Head massage (15 minutes) | 150 rub. | 20 | 3,000 rub. |
| Lower limb massage (40 minutes) | 600 rub. | 30 | 18,000 rub. |
| Cupping anti-cellulite massage with honey (1 hour) | 1,200 rub. | 80 | 96,000 rub. |
| Complex anti-cellulite massage (1 hour) | 1,000 rub. | 70 | 70,000 rub. |
| Total | — | 405 hours | RUB 352,500 |
2 massage therapists work simultaneously (four staff units in total). The monthly hourly output for all is 680. Only 405 hours are used. Therefore, only 59.56% of the opportunities are used.
Monthly income is 352,500 rubles.
Production plan
Before starting work, it will be necessary to repair the premises. These costs also include the cost of bathroom and bathroom equipment. The massage salon has a total area of 70 m2. Of these, 12 are reception rooms, 29 are massage rooms. The total cost of repairs is 300,000 rubles.
Each office will need equipment: medical couches (2 pcs.) and massage tables (2 pcs.). Their total cost is 140,000 rubles. Average cost We charge 40,000 rubles for a table, 30,000 rubles for a couch. You can also get by at a lower cost by buying used furniture, for example, on Avito. But it’s still better to buy new high-quality equipment.
You will also need furniture for work. Including tables, chairs, a hanger for visitors, cabinets for oils and other accessories, screens for changing clothes (for the greatest comfort of visitors). In total, this will cost 50,000 rubles.
The administrator will need a laptop; offices can be equipped with stereo systems for greater relaxation of visitors. Another 60,000 rubles will be spent on equipment.
It will also be necessary to purchase primary supplies of raw materials, including oils, jars (for anti-cellulite massage), towels, creams, napkins. This is another 50,000 rubles.
Administrators and cleaners, like massage therapists, work in shifts (40 hours each). The work is carried out as follows: administrator + cleaning lady + 2 massage therapists.
The responsibilities of the administrator include receiving calls and requests on the site, meeting clients, and consulting.
The cleaning lady comes 3 times per shift. Her responsibilities include not only cleaning the floors, but also the bathroom.
Organizational plan
| 1st month | 2nd month | 3rd month | |
| Registration of an organization | 6,800 rub. | ||
| Obtaining a license (payment of state duty) | RUB 7,500 | ||
| Finding a landlord, concluding an agreement | + | ||
| Market analysis | + | + | |
| Advertising | 20,000 rub. | ||
| Website | 15,000 rub. | ||
| Repair | 300,000 rub. | ||
| Purchase of equipment | 140,000 rub. | ||
| Personnel search | + | + | |
| Buying furniture | 50,000 rub. | ||
| Purchase of equipment | 60,000 rub. | ||
| Buying a cash register | 15,000 rub. | ||
| Purchase of primary inventories | 50,000 rub. | ||
| Installation of equipment, arrangement of furniture, cleaning | + | ||
| Internet connection | 600 rub. | ||
| Purchase of medical gowns and caps | 8,000 rub. | ||
| Project launch | + | ||
| Total: | RUB 672,900 | ||
The lease agreement should be concluded long-term, at least for a year. Administrators are responsible for maintaining and filling the site during their working hours.
The head of the organization does the accounting.
Financial plan
Monthly income - 352,500 rubles.
Initial costs – 672,900 rubles.
Calculation of periodic costs:
Thus, profit before tax will be equal to 352,500 – 281,700 = 70,800 rubles.
We calculate taxes based on the difference between income and expenses: 70,800 * 0.15 = 10,620 rubles.
Net profit will be equal to 70,800 – 10,620 = 60,180 rubles.
Let's calculate the payback period: 672,900/60,180 = 11.19. The project will pay for itself in a little less than a year.
Profitability will be equal to 100*(60,180/352,500) = 17%.
Risks
| Risk name | Probability of occurrence | Ways to avoid | Threats |
| External | |||
| Increased competition, loss of some customers | Average | Individual work with clients. Advantageous offers, discount systems. |
Decrease in income, profit, decrease in profitability. Possible losses. |
| Change in rental price | Average | Conclusion of a long-term contract. | Increased expenses. |
| Changes in legislation | Low | Clear drafting of organization documents, especially the Charter. | Paperwork. Temporary suspension of activities. |
| Crisis, instability in the country | Average | Possibility of price reduction to retain customers. | Decrease in total revenue. |
| Internal risks | |||
| Unprofessionalism | High | Rigorous selection of applicants for the position. Employee training, timely professional development. | A decrease in the number of clients, as a result of a decrease in all financial indicators. |
| Bad placement | High | Conducting surveys and geomarketing research. | Low number of clients, decreased income |
Today, Chinese massage is beginning to gain great popularity; you can try to open your own office in this direction.
A little more about obtaining a business license:
If the office provides medical massage, you must obtain a license. Otherwise, the organization may be subject to an administrative fine.
You will have to provide, among other things, the following documents: Goskomstat codes, certificates of registration and tax registration, lease agreement.
You will also need contracts with employees and their medical records. Each massage therapist must have at least 5 years of experience in this field! You will need a staffing table.
The equipment must also have certificates.
There are other aspects that will need to be taken into account. Of course, it is best to seek help from one of the companies providing legal services, because obtaining a license is labor-intensive and time-consuming (processing takes 30-45 days).
Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:
One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!
- Resume
- Description of the object
- Types of services provided
- Approximate income from work
- Marketing plan
- Advertising
Previously, massage was considered only a medical procedure; the service was provided in hospitals and clinics, as prescribed by a doctor. Currently, massage has ceased to have only medicinal properties and anyone can use it. When demand arises, supply also arises. And in order to implement and provide this service to the population, massage parlors or offices are opened. To start your own business in this area, you will need to write a business plan for a massage parlor with plans for 2019. Discussed below finished sample, which can be adapted to specific tasks.
Resume
The first point of a business plan is a summary. It includes the preparation and collection of documents for registering an organization.
Advantages of opening a massage parlor:
- minimum investment;
- payback of the project in one year, maximum two;
- lack of mandatory licenses for the services provided (exception: therapeutic massage and manual practices).
Starting capital: 568,520 rubles.
Description of the object
At opening a massage parlor room required. Total area not less than 40 square meters. It is necessary to provide for the supply and drainage of cold and hot water in the room.
Priority places:
- residential area of the city;
- first floor.
Rent 50 m2 – from 30,560 rubles per month. For the year - 366,720.
In a room of 50 m2 you can conditionally place:
- massage room – 4 rooms (4 pieces, 8 m2 each);
- reception room – 1 place (1 piece - 3 m2);
- manager's office - 1 place (1 piece - 5 m2);
- shower room – 1 place (1 piece - 5 m2);
- laundry + drying – 1 room (1 piece - 5 m2).
Equipment for massage parlor:
- Reception desk – 18,000.
- Sofa at the reception – 16,000.
- Reception chair – 9,500.
- Massage table – 21,000 (4 pieces = 84,000).
- Prefabricated couch for on-site massage – 5,250 (2 pieces = 10,400).
- Shower stall – 16,750.
- Washing machine – 30,000.
- Drying clothes – 9,000.
- Manager's office - 30,000.
- Furniture for storing documents and cards – 9,000.
- Essential oils and ointments – 19,210.
- Towels – 21,500.
- Utility bills – 5,500 rubles per month.