Business plan for creating a nail salon. How to open a nail salon: a detailed business plan, step-by-step problem solving, approximate calculations, profitability

Almost all girls and women use the services of a beauty salon, because the beautiful half of humanity always wants to look beautiful and well-groomed. Every woman knows that hands are hers business card. Therefore, she simply needs a neat or, on the contrary, a designer manicure. There will always be a demand for manicure services, so opening your own manicure salon is profitable business, which will always be in demand.

Where to start organizing a business and how to draw up a business plan for a manicure salon?

First you need to solve the financial problem and find initial capital. The next step will be to find a place for a manicure salon. The ideal option would be the central part of the city, where a large number of people, there is a large store or shopping center. Renting such a premises can cost from 100 to 1000 rubles per sq.m., it is advisable that the premises be transferred to non-residential premises so that you do not waste time and money on paperwork. Special attention Pay attention to the area of ​​the rented premises. It should not be too small or cramped. For repairs and finishing of 1 sq.m. you will have to spend from 1 thousand to 2 thousand rubles.

After renovating the premises, you can begin to equip it and purchase accessories for manicure. Try to choose only the most convenient and high-tech equipment that would fit well into your interior design; your success in this business will depend on it.

But the most important component of your successful business are professional manicurists. Hire not only experienced specialists, but also talented and promising newcomers, for whom you can arrange advanced training courses or conduct master classes.

To summarize, let's move on to the financial part of the business plan for a manicure salon:

1. Renting premises - average cost- 600 rubles per sq.m. per month. Room 50 sq.m - 3000 rub. per month.

2. Repair of premises, decoration, design - up to 130 thousand rubles.

3. Equipment (3 tables, 2 pedicure chairs, 2 lamps used for nail extensions) - 39-55 thousand rubles.

4. Accessories for manicure, varnish, cream, etc. -28 thousand rubles.

5. Salary to craftsmen - 50% of their daily earnings.

Your manicure salon will pay for itself no earlier than in 1-1.5 years. And later you can think about expanding your business.

After deciding which business method is best for you, you need to decide on the location of the future nail salon and the types of services that are most needed in the area.

For example, near the business center of the city, a nail bar with an accelerated mini format is in greater demand. Having looked at the premises for rent and agreed with the owner, conduct a survey of the population and research competitors for negative and positive aspects in this area. You need to enter into a lease agreement after registering and registering your business.

Investment size

Step-by-step instruction

The location most suitable for rent is selected. A meeting is held with the landlord and further cooperation is discussed. The most popular types of manicure and hand care are studied. There are quite a few of them, and the choice of a master when recruiting personnel will depend on what is the main demand.

For example, a salon next to student dormitory or the university should focus on creativity and trendy youth manicure. If there are many administrative and medical institutions nearby, the emphasis will be on classic and French manicure. When choosing prestigious areas, you need to be prepared for a lot of VIPs, so choose staff who can do manicures highest quality and be able to work with this category of clients.

After this, you need to issue registration, permits, correct the license and make repairs to the premises. It should be stylishly decorated and furnished with comfortable and beautiful furniture. After this, you need to purchase materials, tools and equipment, and do not forget to take the appropriate certificates so as not to have problems with the SES.

Equipment and materials

• Paraffin furnace.
• Ultraviolet or LED lamps.
• Frasers with attachments.
• Pedicure chairs.
• Chairs for manicure.
• Plastic baths.
• Manicure tools (files, bars, brushes, tweezers, spatulas, scissors, brushes, etc.).
• Towels, napkins, cotton pads.
• Rollers under the arms.
• Container for sterilization.
• Gloves.
• Slippers, bags, separators for pedicure.
• Hanger for outerwear.
• Varnishes, gels, acrylics, rubbing, degreasers, foil, rhinestones, stickers, etc.

Staff

When everything is ready to receive clients, you need to recruit employees. When starting your business, you should save on staffing, since revenues may still be small. A nail salon with 2 jobs requires: 2 technicians, an administrator, a cleaner and an accountant. Can hire 2 good craftsmen and a cleaning lady, the position of administrator can be filled by the aspiring entrepreneur himself. Accounting services are easier to outsource third party company. For a fee, its specialists will handle your accounting and tax reporting, and you won’t have to pay contributions for an extra employee. Cleaning duties are often undertaken by the cleaners themselves for an additional fee. Thus, the number of employees is reduced to 2 people. The wages of the craftsmen are calculated as a percentage equivalent from each client (from 30 to 50% by agreement).

If you decide to open a manicure salon in a rented area, it should have good traffic, and you need to focus on ladies and girls who are accustomed to taking care of themselves. The building must have good access roads, a stop public transport, parking nearby or the ability to park your car next to the entrance.

The hairdressing salon or shopping center itself should be well-known and promoted, so as not to get into trouble and not engage in promotion yourself, since this is quite expensive and time-consuming.

It is advisable that there be a cafe, restaurant, tea house, coffee shop or, at worst, a pizzeria nearby. If there is no catering establishment, you need to consider the option of treating your clients with coffee or tea. This is an additional expense, but also a big plus for your competitiveness. Customers' expectations can also be brightened up with bright, current magazines about fashion, manicure and stylistic innovations. The following are suitable for opening a salon: sleeping areas; places close to business centers; trading platforms, where there are many shops and boutiques.

Documentation

To open a nail salon from scratch, you need to register a business and open an individual entrepreneur or LLC. Most often they open an individual entrepreneur and use simplified system taxation (USN) or single tax on imputed income (UTII). You will need to open a bank account and pay state fees. List of documents and permits:

1. Certificate of registration of individual entrepreneur or LLC.
2. License to carry out this activity.
3. Permission from the SES.
4. Permission from the fire department (if the landlord does not have one).
5. Registration with the tax office.
6. Registration with the Social Insurance Fund and the Pension Fund as an employer.

The last point concerns hiring employment contract- this is the best option. Unlike most species entrepreneurial activity to open a nail salon large number no documents are required, but you need to be prepared for SES inspections, monitor employees’ medical examinations, and have certain conditions in the salon premises.

According to existing standards, the requirements for nail salons are as follows:

• For each workplace must be allocated at least 6 square meters. meters.
• All masters must have medical records and marks of regular examination by medical specialists (once every six months).
• The salon must have a sterilizer and a sink or cooler.
• At the end of the appointment, the master must disinfect instruments and furniture.

If the landlord has not taken care of drawing up contracts for the disposal of fluorescent lamps, solid waste, garbage removal, etc., you will have to do this. As a rule, such documents in hairdressing salons, shopping centers or beauty salons where you will rent an office, these contracts are concluded by the owners, these concerns will not fall on the tenant. This circumstance serves as another advantage of renting versus buying your own premises, at least for the first 2-3 years.

Opening checklist

Is it profitable to open

Opening a nail salon – popular look a business that generates stable income and quickly pays for itself. A reasonable approach and a well-thought-out plan will allow you to create a nail salon in short time. Below is a business plan for a nail studio with calculations for the city of Novosibirsk.

a brief description of

Starting investments: 718,000 rubles

Payback period: 8 months

Profitability: 35%

Annual net profit: 1688400 rubles

Project Description

Idea: organizing a nail salon from scratch, estimated break-even point - 1 year. .

Organizational form: Individual Entrepreneur or LLC.

Project goals:

• creation of an economy class manicure studio.
• satisfying the consumer market by providing a wide range of services at affordable prices.
• receiving monthly profit.

Prospects: opening a chain of nail salons a year after the launch of the project.

Target audience: 95% women aged 15 to 60 years, 5% men of different ages.

Average number of clients per month: 350 people.

Types of services:

• Manicure of any complexity;
• Children's manicure;
• Removing gel coatings from nails;
• Festive and everyday nail design;
• Pedicure;
• Hand and nail care treatments.

Location: residential area of ​​the city.

Working hours: 7 days a week, from 09.00 to 22.00. The total number of working hours per week is 90 hours.

The project is financed by investing personal funds in the amount of 520 thousand rubles.

Niche in the market

In Novosibirsk, professional nail services are mainly provided in hairdressing or beauty salons. They account for 70% of the market. At the same time, the trend towards opening highly specialized nail studios and offices is actively growing. Their task is to fill the niche of nail services, make it inexpensive and of high quality.

The most common type of service in nail studios in the city is everyday manicure and pedicure. Taking into account this specificity ready business plan a nail salon should include an expanded list of services.

Important! In Novosibirsk there is no high competition in this business segment. An entrepreneur can become competitive in a short time and recoup investments

Marketing strategy

When developing a business plan for a manicure studio, special attention should be paid to the advertising campaign. The demand for the salon and the number of visitors directly depends on this point. In the first two months, 10% of the total initial investment is allocated for marketing. Over time, the popularity of the studio increases, and monthly expenses advertising costs are reduced.

* The calculation was made taking into account the costs in the first two months of the project. Monthly advertising costs do not include the production of a sign with the name, banner, or website creation.

Organizational and legal framework

The manicure business begins with choosing the legal form of the company. This could be an individual entrepreneur or an LLC. The first option is preferable, as it is easier to register. You can avoid paperwork, save time and get a free consultation on the issue of registering an individual entrepreneur by using the service.

Important! In the process of filling out documents, in the paragraph “OKVED code” indicate 93.02 (“Provision of services by hairdressers and beauty salons”). Manicure services are part of this type of activity

You also need to decide on the taxation system: UTII or simplified tax system. Most entrepreneurs choose the simplified tax system. In this case, a 6% tax is imposed on income or the difference between income and expenses. Purchased for UTII cash machine and is registered. Before opening the salon, you must submit a notification to Rospotrebnadzor.

Organizing a nail studio requires compliance with SES standards and coordination with the fire department. Therefore, it is worth familiarizing yourself with SanPiN 2.1.2.1199-03 in advance.

Production plan

Finding suitable premises, purchasing equipment, determining the cost of services is an important part of the business plan for opening a nail salon. These stages allow you to correctly distribute costs and the amount of initial investment.

Room

For a nail salon, a room with an area of ​​35-45 square meters. This is enough to accommodate two rooms (manicure, pedicure), a reception desk, a bathroom and a waiting room. Compliance with SanPiN standards is mandatory:

• the office should be on the ground floor;
• It is necessary to have an isolated entrance;
• you need to have a separate place for disinfecting instruments;
• communications and ventilation systems must be in good working order;
• each office needs a separate room;
• one workplace should occupy 7-9 square meters.

Equipment

Equipment is purchased from specialized companies. In total, the purchase of inventory takes from 30 to 40% of the total investment. The cost of additional consumables is not included in the calculations. They are purchased separately every month.

Equipment costs

Organizational plan

The optimal number of employees in a nail salon is 5 people (2 manicurists, 2 pedicurists, 1 administrator). The salary and responsibilities of staff depend on experience and qualifications. Salary data (payroll) is one of the points of the business plan for a manicure salon.

Payroll fund

Important! Nail salon workers must undergo regular medical examinations and advanced training courses.

Accounting services can be outsourced. It is convenient, economical and does not require additional work space. Professionals from the Glavbukh Assistant Service will help you manage your bookkeeping remotely.

Financial plan

The start-up investment estimate is based on the costs of the production part, advertising campaign and consumables. The initial investment amount may vary depending on various factors: increase or decrease in prices for equipment, rental, marketing.

A one-time investment in a nail salon with an area of ​​35-45 square meters looks like this:

*The estimate does not include expenses for public utilities, payment for the Internet, household goods.

One of the key stages when drawing up a business plan for a nail salon is the proper distribution of investments. 45% of them goes to payroll, 15% - to rent premises and utility bills, 15% - to equipment, inventory, 10% - to insurance deductions, 10% - for advertising. To understand how much net income the salon will generate, you need to calculate the amount of monthly investment.

Monthly costs

Daily productive capacity nail studio – 17 procedures. The average bill for one procedure is 900 rubles. Every month the nail studio brings the owner 459 thousand rubles. Net monthly income will be 140,700 rubles.

Risk management

Risks that negatively affect the successful implementation of a nail service project include:

Personnel dishonesty. Some employees try to lure clients in order to earn extra money. Well-established corporate culture within the team, a stable salary level, and trusting relationships with employees will help prevent the “leakage” of clients.

Insolvency of the population as a result of economic changes. This risk is overcome through flexible pricing policy, providing quality services at an affordable cost, availability of promotions and discounts.

Reduced profits in the event of a change of premises. In order to reduce this risk, a long-term lease agreement is concluded with reliable partners. In addition, it is better to always have a backup option for renting premises.

Three months of accounting, HR and legal support FREE. Hurry up, offer is limited.

In this material:

For women, hand care is one of the most important beauty procedures, which means that if you correctly draw up a business plan for a manicure salon, you can make good money in this field.

Despite the fact that women can take care of their hands on their own, manicure services are very popular because... most prefer to trust a qualified craftsman. In addition, the professional salon offers a number of procedures, after which the skin of your hands and nails will look flawless. A nail business can bring in large monthly income if you organize the work correctly and hire professional nail technicians.

Where to start creating a business?

To create a successful business, you first need to sketch out a business plan for a nail salon and only then deal with organizational matters. It is important to think through every detail - from the interior of the room to the design of hand baths. It would be a good idea to consult with a competent person who can help you with calculations to find out how much money you will need to start a business and how long it will take to pay off.

The next step is to register an individual entrepreneur, which will give you the right to open your own business. This procedure does not take much time and does not require large investments. It is important to note that if you register as individual entrepreneur to start a manicure business, the taxes will be much lower, unlike an LLC. The list of required documents and the procedure for submitting them can be found in tax service. IN in this case You don’t need the help of a lawyer, but to conclude a rental agreement for premises and the supply of consumables, it is recommended to hire a qualified specialist who will tell you how best to draw up the paperwork.

When developing a business plan for a manicure salon, you should take care of financing the project in advance.

It is quite expensive, because... It is necessary not only to rent a room, but also to purchase furniture, equipment, consumables and more. It’s good if you have your own savings or someone can borrow the required amount of money, because otherwise you will need to find investors or contact a bank to get a loan.

Organization of the salon

After a business plan for a nail studio has been drawn up and all Required documents, you need to start searching for premises, order furniture and equipment, find suppliers of consumables and hire staff.

1. Room. A nail salon should be opened in a busy part of the city where there is a daily flow of people. In this case, he will always be in sight and will be able to attract great amount clients. It is not necessary to look for a separate building - a room in mall or on the first floor of a residential building. The dimensions of the salon will depend on the number of workplaces, so if you plan to install 4 tables for manicure, then the area of ​​the working area should be 25-30 m2. But do not forget about the need for a reception, a bathroom and a utility room, which will require an additional 20-25 m2.
2. Equipment. A professional nail salon must have modern and functional equipment so that nail technicians can provide high-quality and fast services. In addition, you cannot save money by buying cheap lamps or sterilizers, because... this will reduce customer confidence. To offer a wide range of services, it is necessary to purchase a variety of equipment, which includes a paraffin heater, an ultraviolet lamp, a quartz sterilizer, and Frasers. In addition, you will need many other small things: tool sets, baths, gloves, etc.
3. Furniture. Ordinary tables and chairs are not suitable for a manicure salon - you should buy specialized furniture that will be convenient for nail technicians and clients. You should not skimp on chairs for workers, because they will have to spend the whole day in a sitting position. Additionally, you need to purchase a sofa for waiting at the reception, hangers for outerwear, a desk for the administrator, a coffee table and a cabinet for storing materials.
4. Staff. For a nail business to be successful, you should hire professional artists with extensive experience, but to attract them you need to provide decent wages. It can consist of a rate and a percentage of production or only interest. For example, the rate is 8-10 thousand rubles. and approximately 20% of the work done or only 40-50%. As for the administrator, his salary is usually set at 17-18 thousand rubles. and 2-3% of the salon’s revenue.

Suppliers and salon advertising

While the salon is preparing to open, you need to search for suppliers of consumables. It is unprofitable to purchase varnishes, brushes, tips, decor and other materials for manicure in a regular store.

It is necessary to make purchases at wholesale centers or directly from the manufacturer, because... in this case, the cost of materials will be significantly lower, which means that prices in the salon can be made more affordable. Another advantage of working with large suppliers is that they take on the hassle associated with transporting the goods and deliver them to the desired address.

When opening a salon, it would be useful to conduct an advertising campaign that will allow you to make yourself known throughout the city and attract customers. This can be done in several ways:

• place an advertisement in newspapers;
• Post flyers around the city;
• order brochures with discount coupons;
• hold a campaign on social networks.

To maintain customer interest, it is recommended to periodically hold promotions or provide discounts once a week on all or some services. You can also do discount cards for regular customers and win various prizes among them, for example, discounts, free services, cosmetics.

Business profitability calculations

To create a business plan for a nail salon and find out its profitability, you need to calculate expenses and potential income. To start a business, you will need approximately 250-300 thousand rubles to fully furnish your office; Also, monthly expenses for paying taxes, salaries, materials and renting premises will be about 250,000 rubles. If you hire 4 masters, your monthly income can be up to 500,000 rubles, so in just a few months the salon will begin to make a profit.

In the near future, you will be able to expand your business and thereby increase your income.

Order a business plan

	Investments: 2,000,000 - 5,500,000 rubles. The company was founded in 2007. In 2009, Elena Lenina joined the founders, and the most effective managers of the retail business were involved in management. This gave new impetus to the dynamics of the development of the Network: new level marketing and PR, new image, new approaches to management, new products, new standards of work and service. All this has made the Company a confident leader in the Russian...
	Investments: Investments 3,800,000 - 5,000,000 ₽ G.Bar is the largest chain of beauty bars in the world, serving more than 60 thousand clients and providing more than 140 thousand services annually. The G.Bar network includes 6 own beauty bars (Kyiv, Moscow) and 21 franchised ones in the world, including Russia, Ukraine, Poland, Kazakhstan, Kyrgyzstan, Slovakia, Cyprus, and the USA. The company was founded in 2015 and provides…
	Investment: Investment 1,300,000 ₽ Brand "NALEVO" Male haircuts» – is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. Currently in our Beauty Holding: 6 brands, more than 120 open showrooms of which 30% are our own. The largest brand in the network is the largest chain of economical hairdressers in Russia and the CIS, “Hair in Order” (50 cities and more than 85 salons). How was it created...
	Investments: Investments 690,000 - 1,000,000 ₽ In 2016, the first “TNB-TiFFANYNAiLBuRO” was opened in Pskov - with the desire to create a small atmospheric place of the “sphere of beauty”, with the totality of the best: important professional quality in “manicure” and….. decisive details that form the impression and determine the “pleasant aftertaste” of the service received. Because the difference, indeed, is “recognized in the little things,” especially today, in the era of great offers and choice in the field...
	Investments: Investments 330,000 - 376,000 ₽ The network of Sharpening Centers "TSEKH" is one of the leading networks in the field of sharpening and selling hairdressing and manicure instruments. Working directly with all leading manufacturers of hairdressing and manicure instruments, we provide our franchisees with the most the best prices for stores at Sharpening Centers "TSEKH". “TSEKH” is also an official dealer of many manufacturers of sharpening equipment, thanks to which our…
	Investments: Investments 2,500,000 - 3,000,000 rubles. St. Petersburg beauty school is federal network educational projects that specialize in training professionals in the field of fashion and beauty. We help you gain practical skills necessary for a successful career or to improve your skills in the beauty industry. The principles of our training are based on five basic rules: 1. 80% practice and 20% theory. We focus on the practical part of our...
	Investments: Investments from 250,000 rubles. The Mozart House group of companies has its representative offices in Austria, Germany, France, Holland, Belgium and the USA. In Russia, the famous brand is represented by several full-scale projects in the beauty industry: Austrian Academy of Style “Mozart” Art House", beauty studios "Deluxe Mozart House", a network of professional stores "Mozart House" and specialized centers "Service Profi", created to support beauty industry specialists. Austrian Academy…
	Investments: Investments from 149,000 rub. The international holding InfoLife is a monopolist in the biometric testing market, already the holder of three successful franchises that allow you to learn more about a person. In 2012, the first franchise company was launched with the InfoLife fingerprint ability testing program. The author's software product is a unique development of the Russian researcher Alexander Zubarev. To create a program, business strategy, corporate identity, as well as...
	Investments: Investments from RUB 1,900,000. The PILKI company has existed in the beauty services market since 2014 and occupies a leading position in St. Petersburg and Leningrad region. Thanks to a non-standard approach and a progressive view of the art of manicure, a huge network of studios has grown from one salon, monthly proving its superiority with a combination of high-quality materials, high level service, original and modern approach to the choice of designs, as well as loyalty...
	Investments: Investments from 260,000 rubles. Service of quality services and recommendations WERTAFON The affiliate network operates in more than 60 cities in Russia, the CIS, Europe, and Asia. Main directions of service development: High-quality city information system Ordering all popular services ON-LINE: taxi, cargo transportation, tickets, reservations, assistance from any online specialists Separate directions with announcements on the topics: Jobs, Real Estate, Exhibition of Goods, Buying-selling-renting business, Freelancer Services. Web magazine,…
	Investments: Investments from RUB 1,400,000. On November 11, 2008, the first 4hands manicure and pedicure studio opened in Novosibirsk. 3 years after its opening, it was acquired by the current owner of the 4hands network, Tatyana Shutova. “Four years ago I worked as a director law firm and she herself was a client of the only 4hands salon in Novosibirsk at that time. At that time, the salon was 3 years old. The idea of ​​a mono direction to me...
	Investments: From RUB 4,500,000. Fingers is a unique salon format pioneered in New York City where guests come with friends to socialize while manicurists and pedicurists provide professional services. The company "Fingers" was founded in 2007, and currently there are 36 salons and a studio school in the network. Network geography: Moscow, Moscow Region, Yekaterinburg,…