Promoting ugliness. People with the most shocking physical anomalies. People with unusual appearance

Modern world frighteningly varied. It contains manifestations of the beautiful and the ugly, the divine and the devil. Truly strange subcultures are born, whose adherents mutilate themselves beyond recognition in order to become... recognizable. Others become victims of image or genetic mutations. In today's selection the most scary people peace.

Donatella Versace - a victim of plastic surgery

The representative of the fashion house might not have been included in this list, since she was born as a cute Italian girl from Calabria. But now no one remembers her natural beauty because of dozens of plastic surgery, some of which turned out to be very unsuccessful. The sister of the late Gianni Versace is proof that excessive appeal to plastic surgery can turn ugly. The Italian doesn't just have big lips and nose. she is unnaturally thin, and the remnants of her skin hang treacherously. A sad sight.


Marilyn Manson is a freak by nature

The shock rocker from the USA holds the lead in the category " Most scary man on the stage" Moreover, he wants to appear ugly. Rarely has an outsider seen a rock star without “fighting colors,” since the outrageous showman appears in public in frightening costumes and with a ton of makeup on his face.

They say about Manson: “If you don’t know this guy and, God forbid, you see him on the street at night, you will think that a fiend has broken through to Earth.”

Clint Howard is not Eastwood

The American actor completes the group of the most terrible people on the planet from show business. Clint Howard's success is proof that beauty doesn't matter in the Hollywood Hills as long as you have talent. The comedian has dozens of memorable roles to his credit, which brought him fame and millions of dollars. Scary Clint even won an MTV award. Not an Oscar, but not bad either.


The Leopard Man Tom Leppard

The next participant in the "Circus of Freaks" is Tom Leppard, who covered his entire body with spotted patterns imitating the skin of a leopard. A strange man moves gracefully on four “legs”, imitating a predator. Tom, like other most terrible people on the planet, became a celebrity. He can often be seen on television. Leopard Man Leads active life, participating in various show programs and photo shoots.


Reptile Man Eric Sprague

This member of the list of the most terrible people on the planet gravitates towards reptiles. Eric Sprague chose the image of a lizard for himself. His entire body is covered with tattoos that imitate scales, and false incisor teeth complement his ugly image. In addition, Eric had implants placed above his eyes to emphasize his resemblance to reptiles. As the freak himself admits, he has to stretch the halves of his cut tongue every day so that they do not grow together.


Bull Man Etienne Dumont

Etienne Dumont is no different from others strange people on this list. Etienne, having higher education, and working literary critic in Geneva, completely covered himself with tattoos. And he seems happy. Journalists compare his image to a bull. Only the ungulate has two powerful horns, Etienne has only one, and even then sharpened. It's funny to see the bull man reading new novel Haruki Murakami in a coffee shop in the center of Geneva, isn't it?


The most terrible people on earth are not only freaks, victims of plastic surgery and genes. It was not at all by choice that the following participants were included in our rating.

Jason Shechterly - fire victim

A former police officer from the United States received fourth-degree burns as a result of a traffic accident. Into the police car full speed ahead a taxi crashed. A fire broke out, but Jason was unable to get out on his own. At the hospital, doctors had to literally tear off the burnt skin from the policeman’s face. Despite significant changes in appearance, the officer's wife did not leave him. The support of his beautiful wife and family helped Jason climb out of the psychological hole and start new life.


Yu Junchan is the hairiest man in the world

Chinese Yu Junchan looks like the hero of “Planet of the Apes.” Being suffering from a rare genetic disease, the poor fellow resembles an animal. 96% of Junchan's body is covered in dense vegetation. After a terrible childhood, the Chinese decided to start a new life and loudly declared himself. Instantly he became famous for his extraordinary appearance. Now Yu Junchan is a local celebrity. He is invited to a talk show and interviewed. The guy says he is happy about his new life. The only thing is that he has not yet met a girl who will love him for who he is.


Tree Man Dede Kosvara

It's time to feel sorry for the Indonesian Dede Koswar. At the age of 10, the boy injured himself in the forest. From then on, his life became like a bad dream. Probably, an unknown infection got into the wound, and ulcers began to appear around it. After that they struck the whole leg and even the arms. For several years, Dede watched himself turn into a monster.

Having become a tree, the guy lost the ability to walk. A mysterious infection deprived him of his marriage, his job, the happiness of fatherhood and independence. To support himself, he began traveling with a circus of freaks.

Indonesian doctors used a laser to remove the warts on Dede's body, but they soon reappeared. The young man lost faith in healing and became despondent.

As you can see, the most terrible people in the world have personal stories. Some people want to be like an animal, others dream of being no different from their peers. But each of them assures that visual appeal- this is a shell, but it is more important to recognize the inner beauty of a person.

As old Hugo said, no external charm is complete unless it is brought to life. inner beauty. It spreads over bodily beauty like light.

At the end of the 1880s there appeared new phenomenon, which aroused admiration and sympathy among Victorian society for people who had genetic abnormalities. Photographer Charles Eisenmann saw a great opportunity in this hobby and began photographing Freak Show people dressed as if they were from Victorian society. Eisenmann continued to work on his archive throughout the 1870s and 80s.

"Gnome Fatty" Sophia Schultz was a regular at the studio. During the 1880s, she began to grow facial hair, which was made even thicker through retouching.

Born with beautiful face and with gigantic feet, Fanny Mills had a dowry of $5,000 in cash and a “prosperous farm” in Ohio from her father, but could not find a man willing to marry her.

The four-legged Myrtle Corbin gave birth to 2 and 3 children, respectively, using two separate functional reproductive organs.

In the 19th century, physical deformity was often not only a curse, but a way to become rich and famous. Many of the Freak Show participants received good salaries and lived happy life in the family circle.

"Russian Dog Boy", who participated in many productions of the "Beauty and the Beast" theme, was one of the most successful and popular participants similar shows and his portraits sold like hot cakes.

Charles Eisenmann paid great attention to backgrounds, lighting, props and costumes to create evocative, atmospheric portraits. In private and museum collections Today, about seven hundred similar works of the photographer have survived. Among other works, there is also a portrait of the famous Barnum.

Event marketing involves a sensory impact on a person, appeals to emotional sphere personality.

For an event to stand out from all others today, it must surprise, infect and inspire its participants. But what are the internal mechanisms of such an event? What tools can you use to infect your audience?

Experts suggest using the very nature of human needs and their motivations for this. And they will explain all this by the principle of attractionism.

We will list some of the popular attractions that marketers use when organizing events in Samara.

1. Surprise attraction

The effect of surprise must be present in any event.

Surprise should be part of the event program, a skillful twist in the script's dramaturgy. The surprise is designed to maintain the interest of the participants and keep them on their toes throughout the event.

Surprise sets an element of unusualness and does not allow the event to slide into banal everyday life.

2. Attraction-record

He gained fame thanks to the appearance of the “Book of Records of Russia” and the “Book of Records of the CIS”. These publications turned the record into a tool for non-standard brand promotion. Just remember the number of dishes washed with one bottle of Fairy!

The record attracts the attention of target audiences. True, this strategy is focused on promoting only mass brands, mainly consumer goods.

3. Attraction-beauty

Prevails in the fashion industry, promotes brands whose value category is dominated by beauty as visual appeal. An example would be a competition like “Miss...” (ellipsis is a place for your brand).

Brands that associate themselves with beauty exploit two human aspirations at once: to be recognized as the most attractive and to join the world beautiful people, thereby enhancing their individual identity.

4. Attraction-ugliness

It should not be used to promote a brand. It is well suited for all kinds of promotions designed to arouse disgust in consumers towards something (for example, alcohol, smoking or violence, killing animals). An example of such an event could be various performances, green campaigns, flash mobs, etc.

5. Curiosity attraction

Based on demonstrating the unique consumer qualities of the brand. Most often used in events of a training nature, during which the consumer can test the product. Characteristic feature Such an attraction is that at the moment of contact, possession of the product does not yet become an urgent need for the consumer. IN in this case the emotional value for him will be the result that the consumer receives after contact. This is often used when demonstrating new types of gadgets, such as phones. The set of functions is familiar, but some new unusual option that no one else has yet could make such a phone desirable.

6. Miracle attraction

IN pure form is rare. This includes various kinds of performances by illusionists, psychic shows, etc. We are, of course, talking only about creating the illusion of miracles. However, the “Santa Claus system” will work here - the lack of faith in the reality of what is happening does not exclude warm feelings from the participants in the event. This also includes all events that use the attributes of something “wonderful.”

7. Attraction incident

This means a minor incident or misunderstanding. This type is more of a micro-event and is more suitable for promoting a personal brand. A striking example, the case of Marilyn Monroe's dress. Of course, this method will only work if close attention audience to person.

8. Mystery attraction

This method is often used when introducing a new product to the market. Attracts consumer attention unusual name brand without revealing its consumer essence. An example is opening a new restaurant.

9. Attraction-ban

Similar to the previous method. First, consumers are told for a long time about some rule, taboo. And during the event they solemnly violate it, thereby causing the effect of “biting off the forbidden fruit.” What could be more pleasant?

1. Hilton Sisters
Violet and Daisy Hilton

These sisters - Siamese twins. They had a common circulatory and nervous system. This meant that they experienced one pain between them. The sisters were sold into slavery by their midwife mother, who greedily took advantage of their misfortune. They sang, danced, played various instruments in the circus. Their slave owner took all their income and forbade them to communicate with anyone. In the end, one lawyer helped them escape the shackles, and even bought back all the money they earned. The sisters continued to work in show business and at the peak of their careers earned $5,000.

2. Wild men from Borneo

These " wild people"were actually doppelgängers, mentally retarded dwarfs who had no hope of employment other than to entertain circus audiences. At the age of 26, they were purchased from their birth mother by a man named Lyman Warner. They were taught acrobatics, dancing, with which they performed in front of the audience, enslaved by the Warner family, for fifty years they continued to bring prosperity to this family.

3. Woman doll
Lucia Zarate

Lucia was born in Mexico in 1864. She weighed 8 ounces and was 7 inches tall. She weighed less than a kitten. To this day she is the smallest woman on Earth. Arriving in the United States at the age of 12, she was the highest paid midget at the time ($20 per hour). Unfortunately, she died at the age of 26 on a train.

4. Texas Giant
Jack Earl

Al had a condition called acromegaly. Jack Earle performed in the circus with famous circus performers. He also starred in movies like Jack and the Bean Tree (guess who?). Despite the fact that it was difficult for freaks to find work, Earl showed everyone that you can use your extraordinary appearance in any profession. He was a salesman for a wine company and later became their PR representative. He also sculpted, painted, and wrote poetry (his book Long Shadows was published in 1950).

5. "The Hunchback"

Quasimodo - no fictional character. The eponymous Hunchback of Notre Dame in Victor Hugo's story actually lived in Notre Dame. One British researcher found fragments of a memoir that told of a “hunchbacked stone cutter” who worked at Hugo Cathedral. It is not difficult to understand why he was given the nickname "Le Bossu" - the Hunchback.

6. The woman with the face of a mule
Grace McDaniels

This woman was born with a facial deformity that made many people uncomfortable looking at her. She was declared "the ugliest woman in the world." This is also a kind of achievement. Despite her appearance, she was very good person. Grace got married and had a child who did not inherit her facial features, but he became a drunkard and a social outcast.

7. Jo-Jo, the boy with the dog face
Fedor Evtishchev

The boy, like his father, suffered from a rare disease - hypertrichosis. His father lived alone in the forest, away from people, so as not to listen to their ridicule. To earn money, he performed in the circus. After Fedor was born, they began touring together. Soon his father died, and the boy performed for a long time in shows organized by the famous American entrepreneur F. T. Barnum. Like a trained dog, Fedor could bark and growl on command, but he was not a dog. He could speak English, Russian and German.

8. Julia Pastrana

This girl suffered from hypertrichosis - her face and body were covered with black, coarse hair. Outwardly, Julia resembled a gorilla. Her height was a little more than 137 cm. Despite her deformity, Pastrana danced well and was very kind and welcoming. She had a husband, Theodore, who bought her and taught her everything she surprised people with in the circus. Soon Julia gave birth to a child who lived only 3 days, and she herself died 5 days after this event. Theodore mummified the corpses of his wife and child, and later their bodies were displayed in various Panic Rooms.

9. Schlitzi
Simon Metz


Schlitzi was very popular in the circus. He was a microcephalic - a man with a small skull and a small brain. His child's head sat incongruously on the shoulders of an adult. His brain was about 3 years old, yet he sang and danced like a 10 year old. Already physically an adult, he starred in the film “Freaks” (1932), then “Island of Lost Souls” (1933). After his death, Schlitzi became a true legend.

10. Caterpillar Man
Prince Randian


Prince Randian was a striking man - he wore sleeveless clothes and no socks. He had only a head and a torso and looked like he was paralyzed, although he could light a cigarette with just his mouth. He had a wife, with whose help he learned to move. Fame came to him in 1932, after cameo role in Todd Browning's "Freaks." Prince Randian lived to be 63 years old.

The most anticipated show at the last Fashion Week in Paris, of course, was the Balenciaga show - in place of Alexander Wang, who left the brand last year, they called the controversial and young Georgian designer Demna Gvasalia, and everyone was terribly interested in what this founder of the Vetements brand, which makes clothes in the spirit of a local second-hand store, he will take it and show it to everyone. And Gvasalia demonstrated not just a collection, but a whole trend - the shift of beauty in favor of ugliness, the ideal - in favor of unpretentiousness, the chic - in favor of the everyday secondary - which is now unfolding in fashion.

Praised for his unorthodox approach to creating things even during his debut at Vetements, Demna Gvasalia followed the path of his colleagues Hedi Slimane and Alessandro Michele, who came to famous fashion houses (Hedi at Yves Saint Laurent, Michele at Gucci), “wiped legs" about historical heritage, they didn’t give a damn about all this nonsense about the “DNA of the brand” and began to create what they wanted, albeit on the basis of some already developed styles and silhouettes, and everyone began to desperately praise them for this - they say, this is new, extraordinary and interesting. From a person whose main item in his own collection is a top with the inscription “You Fuck”n Asshole, you somehow don’t expect aesthetically beautiful things, but everything that happens on the Balenciaga catwalk from Gvasalia is not a Gucci tent or a Saint Laurent brothel, and some gloomy commission shop, where marginalized audiences shop. The series of suits, which were supposed to have a Balenciaga-esque futuristic silhouette, are also doomfully ugly, and the ski jackets, which have that same bud-shaped neckline that Cristobal loved, and the final series of patchwork dresses, which were first accompanied by colored tights, and then and even shoes with an identical pattern.

As a stylist, Gvasalia could have a lot of orders in fashion magazines for those wonderful photo shoots with semi-drug-looking girls in very strange outfits (if not “rags” - this is the word that is asked for those same patchwork dresses of the updated Balenciaga), but is it worth it so persistently praise as a designer? Definitely, he turned out to be more far-sighted than many of his colleagues in predicting the very moment when ugliness fully came into fashion. If earlier these were only “peripheral” designers of the industry with their crazy experiments like Vivienne Westwood or Rick Owens, now this very anti-beauty is everywhere - an unsightly baggy silhouette, incomprehensible shoes akin to market slippers, a frankly cheap-looking dress and stylization in the spirit of “I’m just I went to take out the trash.” You can no longer take hooligan designers, but look at those who are always featured on the front page of fashion magazines, and here it is - imperfection, reaching the point of ugly or simply banal human “no, guys, I’ll never wear that”, comes out on surface.

Ugliness has become part of fashion, its way of turning into news, into that very unpleasant “squeak” that everyone is sure to share in social networks. Disharmony and defectiveness have become a lure in an era when closets are full of clothes, and couture collections differ from each other from year to year only by the number of supermodels who were invited to them. Designers are looking for a way to interest us in something new, but it turns out as if they were diligently drinking everything working hours allocated for the creation of the collection, and then woke up with a hangover and gave out what came to mind. From extraordinary fashion shoots on ruins in the mud and atypical faces of models who seemed to be an informal minority in the 2000s, now through a motley range of street-style images in the spirit of “who will dress the weirdest”, we have come to the conclusion that designers no longer dictate fashion, they just create something as strange and unrealistic as possible, and then the PR people invite the Kardashian family to promote it all, and sales grow. Ugliness is making its way to the masses, and now, perhaps, to look fashionable, you don’t even have to try very hard - you can just find worse leggings in the closet, tear an old sweater, forget to put on jeans under a sweatshirt, and that’s it - you’re ready to get caught into photographers' lenses.