Earning money from online casinos and bookmakers is a huge niche in the field of Internet business. Successful webmasters who drive gaming traffic earn thousands of dollars a day.
Gambling has always been, is and will be popular among people of all ages. Let's look at the most popular and reliable casino affiliate programs And bookmaker affiliates.
Affiliate programs of poker rooms- large services that pay for attracting players to a particular poker room. The principle of operation is the same for everyone: according to the RevShare model - they pay a certain percentage of the rake (commission received from the player), and according to the CPA model - they pay a certain amount for the attracted player (usually $100-$150). The main advantage of making money on poker affiliates is that it is profitable to attract players who will win, i.e. play for profit.
Description: CASHPLANET is an affiliate program of the Russian Vulcan casino. The casino provides players with a 100% bonus on their first deposit, cashback, a $30 birthday gift and various lotteries. PP also has a loyalty program consisting of several levels: Player, Silver, Gold, Platinum, VIP Statuses.
CASHPLANET offers new partners up to 60% RevShare and a $35 bonus to their account for registering with the PP. Individual terms of interaction are possible (Hybrid, CPA, Deposit Share). To receive bonuses and discuss the terms of cooperation, contact the PP manager. CASHPLANET gives the webmaster a unique opportunity for the market to see statistics on its players.
Registration:
Add a comment3.05 Rating 3.05 (20 Votes)
Description:
This affiliate program cooperates with twelve online casinos and two poker rooms. They all offer players welcome bonuses, deposit bonuses, birthday gifts. More than 200 games in each casino.
Partners are offered 4 options for cooperation: up to 60% of the casino’s income, $50-200 per player’s deposit (CPA model), 30% of the player’s deposit. If you wish, you can work on a mixed model, for example: $50 for registration + 25% of the casino’s income. Promotion of the presented brands brings profit not only in the first stages (registration, initial deposit), but also in the future, during renewal life cycle attracted user as a player. There is a Sub-Affiliate referral program (5% of income). Already today over 50,000 webmasters work with LUCKYPARTNERS.
Registration: Register with Luckypartners.com
5 comments
Description: PLAYATTACK - an affiliate program collaborating with Frank Casino and Drift Casino.
The program attracts players not only by working with licensed brands, but also by competitions with substantial prizes - 10,000 euros, $50,000 - organized jointly with partners during specialized conferences and other events. Players are given the opportunity to receive 100% on the starting deposit.Partners receive: Rev
Registration: Share - up to 55% of casino profits from attracted players, up to 60% from each player in the first week, up to 250 euros per CPA for European traffic and other bonuses. Negative balance is not carried over to the next month.
Add a comment3.7368421052632 Register with Playattack.com
Description:
Rating 3.74 (19 Votes)
The 1XBET-PARTNERS affiliate program promotes the website of the bookmaker 1x-bet, popular both on the Internet and offline. There are sports betting points in almost every city in Russia. In general, the brand is quite well-known, on the market since 2007. New players are given a bonus of up to 5,000 rubles. Affiliates are paid 20% commission from referred players. A lot of promotional materials
Registration: and detailed statistics, but the site interface is not very user-friendly.
Register at 1xbet-partners.com3.4444444444444 6 comments
Description:
Rating 3.44 (27 Votes) VULKANPARTNER is an affiliate program of the Vulcan club and a number of other well-known casinos(total 3) . They pay their players up to $2,125 in bonuses and run many promotions. Has its own store where players can buy goods
(money, electronics, luxury goods) for points
.
(issued for playing in a casino)
Registration: Partners are paid 40-50% of the player’s deposit. There is a 5% referral program. The best partners earn 3-4 thousand dollars daily.
Register with Vulkanpartner.com3.6190476190476 11 comments
Description:
Rating 3.62 (21 Votes) POSHFRIENDS is an affiliate program that offers cooperation with two certified brands of international casinos: the well-known JoyCasino and CasinoX. The list of brands also includes MobbySlots (UK) Pokerdom and RuPoker. Each of them features more than 1000 quality games, generous welcome bonuses, prompt support and high level
Partners are offered 3 options for cooperation: up to 45% RS, up to $500 for player registration using the CPA model, and a hybrid (you receive a CPA portion and a percentage of the player’s income). A huge selection of ready-made advertising materials - GIF, Flash, HTML5 banners, demo games, landing pages and branding, clickers, videos, reviews that you can place on your website.
In PP you can order exclusive bonuses, according to which your players will receive additional prizes, tournaments and competitions for players are constantly held. They accept traffic from the CIS, Europe, Scandinavia, Ireland, New Zealand, Canada and Japan.
Registration: Sign up for Poshfriends.com
4 comments3.7142857142857 Rating 3.71 (14 Votes)
Description:
Gambling partner UFFILIATES promotes famous brands 888 (Poker, Casino, Bingo, Sport, etc.)
and presents the widest range gambling: casino, poker, online betting, bingo, interesting and no-download flash games. The system runs on international level, there are games developed specifically for certain countries, with a specific target audience in mind. They accept players from Russia.
This is the official affiliate of one of the largest poker rooms 888Poker, they work on a CPA model. In online poker, the CPA can be $150-200 per player. Convenient statistics and simply a huge range of advertising materials. Change links to working ones in a timely manner (especially relevant considering that gambling sites are constantly blocked in Russia).
Registration: Register with Affiliates.888
5 comments3.9333333333333 Rating 3.93 (15 Votes)
Description:
An affiliate program from the famous bookmaker LEON, they also deal in poker, casino games with live dealers and forex. They accept bets on all sports and issue a bonus for the first deposit of 100-150% depending on the deposit method. There is an internal currency, the so-called leons, for which you can buy various equipment in the shop (cameras, tablets, iPhones, etc.)
.
Partners are offered from 20% to 40% of the average profit at the rate. The size of the commission depends on the amount of bets of the players you attract. You will earn from every bet of the referred player, regardless of whether the bet wins or loses.
Registration: Register with Leon.ru
1 comment
Description:
The affiliate program promotes 7 online casinos at once. All casinos give bonuses to players: 100% on the first deposit and 20% on each subsequent one, there are bonuses for loyalty. More than 200 different games.
Affiliates are paid commissions up to 75% of casino income. Offer great amount promotional materials (including links to landing pages a la “I earn $500 per hour”) . There is a 5% referral program.
Registration: Register with Partnerearning.com
5 comments2.9090909090909 Rating 2.91 (11 Votes)
Description: AZINOMONEY is an affiliate program of Russian-language Internet casinos, in which 214 games and 150 slot machines. Players are offered no deposit bonus up to 3000 rubles, and a bonus on the first deposit up to 100%.
Partners are offered several models of cooperation: RevShare - from 40 to 55% of casino profits from attracted players, as well as 30% of the deposit of all players you bring, regardless of the results of their games.
, bingo, etc. (about these offers, readin the relevant sections).Explanations for the table:Overall rating presented affiliate programs consists of various factors: this is, first of all, honesty towards partners, ease of use, openness and clarity of statistics, conversion, quantity and quality of offered advertising materials, quality of promoted brands and, of course, offered affiliate remuneration.
Note. When choosing an affiliate program (especially for beginners), it’s worth
reverse attention not only to the interest rates offered, but also to the minimum payment and write-off of minuses. Eg, Europartners for a beginner it can become “bondage”, since the minuses there are carried over to the next month, and the minimum payment is very high - 250$!Affiliate commission (
Revenue Share - income sharing) is the percentage that most often calculated from the casino's net profit, minus player winnings. In some affiliate programs (for example, from GGS) , there is also an option to accrue interest on player deposits. This option is more reliable, but less profitable in percentage terms.Note. Please note that many affiliate programs (especially Western ones) do not use fixed rate percent, but increasing. That is, the more players you
attracted per month, the greater your affiliate percentage. By default, this scheme is used: Affiliates United, Ego, Euro Partners, Twist Cash, 888affiliates, Wagershare, Winner Affiliates, Star Partner, Affiliya, Goldfishka . Also, the partner’s percentage can be increased individually; read about this in the article.Withdrawal commission - some affiliate programs remove a certain percentage when withdrawing earned funds. This can be either a conversion from one currency to another, or commissions from payment systems that the affiliate does not want to take on. Pay attention to this when
registration , although this point is not particularly important.Minimum payout - each affiliate program has its own threshold for the minimum payout to a partner, it
varies from 5 to 250 $ . This is a rather important point, especially for novice webmasters. For sites with good traffic, this threshold is less important.Payment period - there are two main options for payment periods: full month and
half a month . In foreign affiliate programs Always used billing period for a full month. In affiliate programs of Russian-speaking countries (CIS countries), payment for half a month, and in Azartpartner even three, ten days each. Accordingly, payments are made at the end of each period, be it a month or ten days.Writing off cons is a very important point that applies to both beginners and more advanced masters. Those partners
which reset negative balance, most profitable. Players also have very large winnings, several tens of thousands, or even hundreds, and it will take you quite a long time have to get out of such a minus. Or maybe it would be easier to give up altogether? cooperation with such a program. However, remember that no affiliate will ever ask you for money; all expenses for paying out winnings are covered by the casino. At worst, you will be left without income for some time.Payment systems - this paragraph lists the payment systems and methods by which you can receive your earnings.
*Abbreviations, special terms:(Russian) - we marked with this abbreviation Russified brands with English names. Accordingly, playgrounds without such a designation do not support the Russian language, but, nevertheless, can accept domestic players.CPA(Cost Per Acquisition - “price per acquisition”) - another option cooperation with an affiliate program, which involves buying out new players who have made a deposit from you. That is, you receive a one-time fixed amount for each new depositor (in the future this player will no longer be assigned to you). These amounts can be different (up to 300$ per player) and depend on various factors: the number of new players, the amount of deposits, etc. It is believed that this option is most beneficial for novice webmasters.JV- this is how we designated the sub-affiliate program, which almost every affiliate program has. That is, you can advertise the affiliate program itself and receive income (from 2 to 10%) from partners who register using your link.
Hybridis a type of mixed form of cooperation. That is, under such a program you will be able to receive interest from the casino’s income and a certain fixed amount for each new depositor. As you understand, in this option both the interest and the fixed payment will be slightly lower than when working according to CPA or Revenue Share.
Note. More often, such a cooperation scheme is offered by affiliate program managers as a bonus for best places in the ranking, etc.CPL(Cost per Lead - payment for "direction", contact) - simplified scheme CPA , working according to which you receive a fixed amount for each player registered using your link (a deposit in this scheme is not required).
PRP(Percentage Revenue Plan) - income plan as a percentage. This plan takes a long-term view. You will receive a share of your players' monthly net real money income within to the commission of the plan. Whatever Your players bring in more income, the higher the percentage of your income.
Hi all! Today I want to tell you how to make money at online casinos. No, don’t expect schemes from me on how to deceive casinos, how to exploit the vulnerabilities and shortcomings of these very casinos. But with all this, you can make money at the casino. But the approach will be from the webmasters.
What I am offering you is a casino affiliate program. Namely - VLK partners. And it works. I won’t undertake to judge how much you can make money from the casino itself, but it’s quite possible from an affiliate program, or rather from attracting customers to the casino.
Is advertising for an online casino an advertisement for a scam?
Don’t consider me too cynical, but I still believe that online casinos have nothing to do with “scams”. Yes, casino advertising also uses elements of a good life and the like. But still there is a significant difference. It’s one thing to advertise all sorts of different “miracles”, such as a miracle bracelet, a miracle weight loss product and many more different “miracles”, the number of which is simply endless. Advertising an online casino is a completely different matter. And that's why.
To begin with, this is, after all, an advertisement for a casino. Or rather, gambling. Each person may have their own attitude towards gambling, but personally I don’t see anything wrong with it. Excitement, risk, is one of the most basic human needs. Simply put, it is impossible to find a person who never takes risks. And gambling, for many people, is the means through which a person finds pleasure.
By and large, there is no deception at all in casino advertising. Everyone understands perfectly well what it is and why a casino is needed. And casino advertising allows you to go to the casino website. Well, for a web master, this is an opportunity to earn money for your work. Because creating your own website, group, and coming up with other sources of traffic is work and it must be paid for, including through online casino advertising.
Why Vulcan Casino?
If you start looking for a casino, the search will reveal an endless number of different online casinos. But there is one interesting point. This is a search engine tip. When you start typing the word “online casino”, the search engine will give you the word “Vulcan”.
And this is the picture in other search engines. Thus, the very phrase “online casino” is associated with the word “Vulcan”. That is, this is the largest online casino. And if so, then it will be easier to work with him. One of the most important reasons is that the casino will not cheat you. They won’t cheat a client who clicked on your link, and they won’t scam you without paying for the transitions.
Affiliate program VLK partners
The advantage of working with an affiliate.
The casino itself does not work directly with webmasters. But this casino has an official partner who works with webmasters. This is a direct partner - VLK partners. And that means a few important things.
- It is this affiliate program that will direct the client to the Vulcan casino website. This means he won’t cheat the client and won’t cheat you.
- Right here, best conditions for webmasters. Since other intermediaries are eliminated, that is, there is no need to pay other intermediaries, for example, CPA networks, the percentage for webmasters will be higher.
- This affiliate program has a simply amazing support service that will help you sort out any question, be it a question of how to correctly place a referral link, or, if necessary, check the reward. Any question can be answered.
In fact, the benefits don't stop there. There are plenty of other benefits too. But since I am limited by the scope of the article, I’ll finish talking about the advantages here.
How to work with VLK partners
In fact, the affiliate program is not even capricious. Traffic from any sources is allowed. You can place ads on your blog, you can place ads in a group in social network. You can even simply post it on your wall on a social network. If only there were transitions of living people.
Yes, they don't like bots here. Therefore, it is better not to use different axle boxes.
In an affiliate program, there are two main types of payment.
- Payment for casino income. That is, if a visitor loses a certain amount, then you are entitled to a percentage. The percentage is not small at all, namely 60%.
- Payment for actions. These are essentially ordinary CPA actions. That is, payment for registration, for making the first deposit, and so on.
What type of payment to work with is up to you to decide. You can experiment this way and that.
There are other features when working with this affiliate program. For example, these are weekly payments, as well as the absence of a minimum withdrawal requirement. In addition, earnings can be withdrawn to various payment systems. This includes WebMoney, PayPal, and to a card. And also to a number of other payment systems. If necessary, output to payment system, which is not in the list, you can contact support.
Conclusion.
Among the visitors to your website, or your group on a social network, there will probably be gambling people, and they simply need to be given what they need. By offering them to play at the Vulcan online casino, you will give them the opportunity to play on a normal site, where they will be interested and where they will not be scammed. Well, you will be rewarded for this. So, if you haven't done this yet, now is the time to register.
Casinos are perhaps the most highly profitable today. This is where you can earn millions, do you think it’s an exaggeration? - only partly. But let’s look at how they work, what they pay for, and other subtleties.
Why casino partners?
The casino has good money, why should it share and attract partners? - an ordinary user will think and will be wrong. There is now huge competition on the market - several dozen, or even hundreds of casinos are fighting for a place in the sun. Everyone needs a stable flow of traffic, in our case players. That is why the casino is ready to pay substantial rewards to partners if only they bring more and more new players.
Commission program
Typically, most casinos pay out money to affiliates based on 2 models to choose from (sometimes they are combined).
RevShare
RevShare – partner rewards from the casino, in which the casino and partner share both profits and losses.
To make it clear, let's look at examples.
Example 1. You brought 10 players to the casino, each made a deposit (deposited money into the casino’s electronic account) in the amount of 20,000 rubles. None of them won. That is, the casino received income from them in the amount of 200,000 rubles. Your RevShare rate is 50%. The casino transfers 100,000 rubles (50%) of the income received to your account.
The best part here is that many casinos assign players to a partner forever. That is, every time the players you refer make a deposit, you will receive income.
But not everything is so simple, because you share losses with the casino when working according to this model.
Example 2. You brought 10 players to the casino, each made a deposit of 20,000 rubles, 8 players did not win anything (the casino received an income of 160,000 rubles), but 2 players won and withdrew 150,000 rubles each to their accounts from the casino. each (the casino received a loss of 300,000 rubles). It turns out that out of the 10 players you brought, the casino received not income, but a loss in the amount of 140,000 rubles, 50% of which you must cover.
Fortunately, negative values are not carried over to a new period.
Example 3. You brought 2 players to the casino, both won 50,000 rubles, the casino incurs losses of 100,000 rubles. (50,000 of which you must cover). You brought 2 more players, both lost 30,000 rubles. (the casino received an income of 60,000 rubles, you received 30,000 rubles). However, the income is not paid to you, but goes to cover losses (50,000 - 30,000). If at the beginning of the new reporting period you still have not been able to return the losses to the casino, they will be reset to zero.
Here you need to understand that if you work with a scripted casino (there are many of them now), then the chance of people winning is minimal, which means the risk that players will incur a loss is small.
It’s another matter if you work with a licensed casino, although it’s not often that players win, which means that you will end up at a loss. And deductions for the reporting period will be zero or small.
The examples given are as simplified as possible; each casino has its own operating rules, as well as rewards.
CPA
CPA – that is, payment for action (for those who work with product affiliates, I think this model is familiar). With this model, the casino pays a fixed amount for player registration and deposit.
Example: You brought 10 players to the casino, each made a deposit. For each casino pays $100, in total you earned $1000.
Working according to the RevShare model, we receive constant long-term income, while working according to the CPA model, it is a one-time income.
Casino selection
Casino affiliate programs are not difficult to find; it is more important to choose the right casino itself.
On this moment There is a confrontation on the Internet between two types of casinos - licensed and scripted.
Script casinos
Script casinos are casinos that do not have licensed software; it is impossible for players to win much in such casinos. They usually have a negative reputation, accept almost any traffic and allow partners to use the dirtiest methods (various videos on YouTube with casino hacking methods, Telegram channels with supposedly a programmer or casino employee who knows hacking methods, etc.). Probably everyone reading understands which casinos we are talking about. Also, when working with unverified casinos using the RevShare model, there is a risk that one fine day the casino will close along with all the players brought in and the remaining payments.
Licensed casinos
Licensed casinos are casinos that have licensed software, where players sometimes win a lot. Such casinos monitor their reputation and have higher traffic requirements. Less risk that the casino will suddenly close. This means that, having brought players, you can count on stable payments for a long time.
Which casino affiliate programs to choose and who to work with is an acquired taste. But, at a minimum, it is worth reading reviews about the casino on specialized forums. (Both players and partners.)
Casino affiliate programs, how much can you earn?
A lot by going to Personal Area and paying attention to the top partners, I was amazed.
The earnings of top partners in merchandise are just pennies compared to casino partners. In my opinion, these are the richest and most profitable offers among affiliate programs. Below are the income of one of the top YouTube streamers for 2 years from 2 casinos, who recently publicly showed their personal account.
Payments amounted to more than $900k. Very solid, isn't it? And what could be better than lifetime deductions of up to half of each deposit of the referred player.
Traffic in the casino
We figured out how much casino affiliate programs pay and for what, all that remains is to attract traffic.
This is the most difficult thing, because casinos are officially banned in the Russian Federation, and recently casino streamers on YouTube began to be banned en masse. And yet we can use:
- Social media(for example, Telegram is full of casinos; although it is a messenger, it is essentially more of a social network).
- Teaser networks
- Websites
- Applications (VK is full of applications for playing slots in which casinos are advertised).
- Newsletters
In my opinion, finding a platform for advertising is not a problem, the problem is the horribly low conversions. The casino has perhaps the lowest conversion rate, and in order to attract players, you will need to spend a lot of money. There is absolutely nothing for a beginner to do here if there are no sites of their own.
Conclusion
Casino affiliate programs can bring in huge amounts of money. But for a beginner with a small budget and without his own sites, this is not the niche where to start. It’s better to try product affiliate programs, and after gaining experience over time, move on to casino affiliate programs. That's all and see you again on the pages of my blog, friends, good luck in your endeavors.
As with any market niche, gambling has a lot of its own nuances. It is not possible to get here “from the street”, because the market is fiercely competitive. Thorough preparation is needed, because the Gambling industry attracts with its vast supply of money, and you want to draw from this lake yourself. Webmasters are in no hurry to share information, but I am ready to give the most useful extracts about how the gambling sector in business works and how to behave in order to earn more.
Webmaster bugs: the main mistake in gambling
Almost any mistakes can be easily corrected, gaining useful experience and improving your skills. However, there are also very serious “failures”, such as superficial knowledge of the niche in which you work. In this case, the webmaster does not understand the psychology, interests, or preferences of his audience and cannot offer them what they need.
As an example, let's look at adult sites in the Western market. Here large mass people are ready to purchase paid porn content, despite a large number of free, which is freely available on torrent trackers. You need to know such nuances, otherwise making money on adult will be insignificant. Similar situations exist in gambling.
The overwhelming majority of webmasters who actively attract customers to online casino sites have never played in a casino themselves. While focusing on SEO, they don't try to learn this area. But the most important question The question you should ask yourself is: “Why did customers choose this game? After all, the probability of winning is much lower than the chance of losing.” Understanding a person’s psychology, what motivates them, their mood is important. You yourself must become fans of the game, then understanding will appear.
You will feel like a player at the moment when the slot rolls out 300 credits, blackjack appears 4 times, or you are given a great bonus. You will experience a 3-fold increase in rates or a loss of the bank. This is the only way you will get to know your player through yourself.
Success story: confession of a gambling guru
One of the best gambling partners in the Western market is Graham. He receives high income from online casinos and their affiliate programs, is an experienced webmaster and started his career from the beginning.
Having created his website, Graham raised it to a high level using “black hat” SEO, without even trying to study the essence of gambling and this niche. He played blackjack a couple of times, and also generally could not understand the psychology of people who spent their nights playing poker or slots, investing huge amounts of money simply for their own pleasure.
Despite powerful promotion, traffic to Graham's site fell, and the site itself sharply dropped in the top rankings. Graham's earnings were not very big at all. Without understanding the interests of his target audience, he did not understand the motivation, did not find out what motivates them, what makes them want to play.
Eventually, a moment came when Graham got tired of counting pennies. He decided to delve deeply into this area. For this purpose, the webmaster chose a casino for himself, topped up his deposit and started playing for fun, and not to earn money. Just to have fun. And then it dawned on him: Graham understood the essence of the game. The entertainment allowed him to win a small amount, lose it and gradually increase his bets to win again, but much more. This gain was also lost, but an understanding of the essence remained. In his attempts, Graham used the most popular game schemes, trying to understand through them the motivation and behavior of any casino player.
Now he has become the most famous webmaster and his earnings from online casino affiliate programs amount to thousands of dollars a month. Through understanding his audience, Graham is able to engage them by doing profitable offer. His conclusion is that even the best SEO will not produce great results if the website creator does not understand his customers.
Balance and its fluctuations (motivation to continue playing)
The main trick that works for beginners is additional bonuses that force the player to replenish the deposit with decent amounts in the future. At the same time, loyalty programs are poorly developed and do not provide special privileges, even in the coolest establishments. The possibility of obtaining VIP level client status and additional points is the maximum; sometimes there are also quite generous bonuses when making a deposit, which encourage you to fill your account more and more often.
If during the game a casino client reaches a zero balance, he will be showered with offers to interest the player and return him to the game. These may be sums of money from the casino, which are supported by the promise of bonuses, big wins and other preferences.
It seems that this casino policy is very loyal to the player, but this is not the case. In a month of playing on bonuses, you can earn tens of thousands of banknotes, but in order to win back you will have to lose the bank, having spent all your previous winnings.
This situation must be taken into account so that there are no illusions. Casino visitors also play with pleasure, as long as they are convinced that it is cozy and comfortable here, and they can easily win a whole lot of money. A casino can spend several months and a lot of money to achieve a high level of customer loyalty.
Down with illusions: the realities of making money in gambling
Any person will perk up when he sees early in the morning information about increasing the affiliate commission to 2000 USD. compared to 150 for the evening. Wait until the month ends, when the commission becomes fixed and the virtual money becomes real profit. We advise you not to track income statistics at this time. Because there will be jumps: on the 10th you have a figure with 6 zeros in your account, and after a couple of days you are in the red, because... the players have already won back.
That feeling when you have a couple of thousand dollars in your account overnight is incredibly attractive, but when the money evaporates before your eyes, it is painful and offensive. To avoid disappointment, promote offers in those affiliate programs where there is no possibility of transferring a negative balance. Of the casino affiliate programs I work with, almost all of them do not carry over a negative balance to the next period; my top ones are: and. For income from these affiliate programs, read in the “Reports” section of the site.
It is absolutely possible to win big in gambling, but this is also main reason“swing”. When a gambler decides to withdraw his winnings, the account may become negative. Let's show with an example: so, there are 100 players on the online casino website at the same time. They bet constantly, but not big ones. As a result, the profit from such attendance and intensity will be 100 USD. from everyone. With the arrival of a newcomer, everything changes: he breaks the bank. It may take many months or even years to get out of the red. You should not get involved with casinos where a negative balance is carried over to the next month.
Preliminary resource analysis
When you choose which casino to work with under an affiliate program, study its terms and conditions thoroughly. You need to find out everything about the bonus program, payment rules (their transparency and adequacy), etc. Casino owners may not even be aware of bonuses for re-deposit, and more use other methods of attracting and retaining players.
There are also managers who manually stimulate players. They find those whose balance is rapidly falling and pay them bonuses, $200, through the admin panel. You may not be able to influence the situation, so carefully study the features of the establishment before making a choice in its favor. Any information about gambling sites can be found on specialized forums where there are review sites. Try registering at any casino you like, even if it costs money, play and evaluate the methods used to retain customers.
Always remember about the presence of those “swings”; do not delude yourself that income in the middle of the month is pleasing to the eye, because the profit will be recorded on the last days of the month. It's like a roller coaster, although there is still a chance to make decent money.
Current ways to increase profits from a casino: 10 options
It's quite difficult to increase traffic for an affiliate site, fact. Given the fierce competition in this niche, the war is for every client. It is very disappointing when a lot of money, effort and time are wasted. It seems that attendance has increased, but commissions in PP are still as low. Even without having a gambling site, all the information presented below will not only be useful to you, but vitally necessary. It will allow you to avoid a number of stalemate situations, not make mistakes and earn your profit when opening it.
First, understand that it is very important to constantly improve your website. Change its design, design, attracting the attention of visitors, who will then become your active clients.
I'll list a few effective methods optimizations that are required, or at least take place. This applies more to information sites, with casino reviews, ratings, etc., because... this traffic source is highly flexible and also has unlimited growth potential.
Promo codes or limited offer
Most often, generous starting bonuses entice players to choose one casino or another. Of particular interest is the offer with a promotional code, limited in time. Based on the promo code, a person almost immediately and without special effort receives a gift, and everyone loves gifts.
A promo code will not only increase conversion, it will increase traffic coming from search engines under a query containing the following set of words “casino name + promo codes/bonuses/tournaments/promotions”. This method is convincing and effective, if only because micro-niche sites appear in the TOP search results, offering entire collections of promo codes for various casinos. I have an article about making money from bonuses:
2Video content with reviews of online casinos
Gamblers are attracted not only by slots and card games, we must remember this. They can be hooked by various challenging games, where it will be difficult to understand the game process and rules right away. A special video lesson will help draw the user into contact and transfer him to the status of an active casino player.
Of course, video tutorials are expensive, more expensive than text reviews, but you immediately have a special advantage over your competitors. In RuNet, the vast majority of sites are filled with pictures and text, I can only highlight the blog of TTP and Dimanzhiva. His high popularity is due to the presence of his own channel on YouTube, with video reviews, motivated content and adequate information against the background of reviews from other “bloggers”
Unlike our CIS space, reviews are more popular in Europe and the USA, because webmasters there are ready to do anything to increase the site’s position in search engines and the return on them.
3The simpler the better
Don’t scare visitors with buttons like “replenish your deposit” or “start playing online”; this has a bad effect on conversion. Few people can invest their money without hesitation. We recommend softening the call by using the “learn more” or “go to site” buttons. If the link does not have a call to immediate action, then it is easier for a person to click on it. It does not look aggressive and does not require action in the “here and now” format.
So, for example, the AskGamblers website does not have aggressive buttons, there is a “go to site” and this works great. The site has become a leader in information about ratings, bets and casinos; it is revered as an expert (at least one of the top ones, on the same level as pog and maybe a couple more).
4Browser add-ons and various tricks
In the case of attracting customers to a casino, any method will not work. Think about how you can turn your target audience into affiliate website visitors. Gradually, visitors will turn into leads, and this will give more income eventually.
We can give an example of the Slotozilla website, a foreign resource. Here is the largest collection of slots, as well as the ability to install a free plugin for your browser. As a result, a person will get quick access to his favorite entertainment by connecting to the portal. This is necessary to send various notifications, prompting action and newsletters. The gap between the site and the player is significantly reduced.
Here you can read an interesting “gambling horoscope”, which gives predictions for the most lucky numbers for each zodiac sign. It would seem, who would take such things seriously? However, services of this kind perfectly complement the main site and attract the attention of users. Everything looks like a manifestation of attention and care, and therefore trust increases significantly.
5Educational materials on gambling and useful newsletters
The newsletter can serve as a powerful tool for converting casual visitors into regular customers and readers. For a subscription, you offer a person any value. It could be free eBook, which contains descriptions of winning strategies, lessons on the game in video or audio format, etc. You can also send out bonus codes, but subscribers are not so valuable as players.
By notifying your subscribers about the “best” casinos, you will get many people to register, and this will bring you more profit. Having lost on one site, the player will go to another, maybe even go through the entire list of your recommendations. By convincing the player of the reliability of the site, you will force him to invest more and make deposits, which is as profitable as possible.
You can also use “dirty methods”, which are mailing materials called “How to win by deceiving the casino.” If you have a white website, then misleading your subscribers is not entirely correct. In any case, collecting an up-to-date database of gamblers at any time can be a very strong help for a webmaster.
6Mobile responsive
To help visitors search for the information they need, there are casino directory sites. Must be present here big set search filters, it will make this resource a real aggregate. Nowadays it is important to look for online casinos based on their compatibility with mobile devices, because it is clear that a large percentage of gamblers play on them and this percentage is growing every year.
An example of such adaptability can be considered the website The Pogg (again, foreign). Here, casinos can be selected by operating system filters that are used on electronic gadgets. The adaptive design of a partner website is also important, because such functionality is extremely rare among Russian-language resources ( Lately webmasters began to pay more attention to this, because... The amount of traffic from mobile devices is steadily growing, and nothing should stand in the way of converting these referrals into real players).
7Ratings and rating system
You must understand that reviews without reviews from real players, without ratings based on reality, will not attract anyone. The numbers must be reasonable and the estimates realistic for trust to be high. People's choice most often tends to be resources with high traffic, which are recommended by other players. You can also create a rating of reviews, in addition to the rating of visitors, as well as a rating of player comments. Create a tangible atmosphere of activity on the site, this inspires trust.
8Affiliate links should be easily accessible
In many other countries, not only Russia, gambling is limited in access or even strictly prohibited. The webmaster is forced to constantly change domains, as well as come up with other ways to maintain access to sites. If a site uses direct links, you can permanently lose potential players. The operation of domains should also be monitored. If you do not do this, then instead of the coveted entrance to the casino, a message about blocking will be displayed on the screen, posted by the provider or at the suggestion of Roskomnadzor.
In such a situation, you can use traffic distribution systems, also called TDS. They can automatically determine the relevance of domains and direct traffic there. This is how almost all affiliate programs work; TDS allows you to reduce the number of refusals.
Please also remember that the affiliate site may be blocked. This is a mass phenomenon, sometimes it’s due to competing sites, and most often it’s completely unknown, so you should always be prepared for such things. To avoid trouble, sites often use a pop-up window with a warning indicating to follow the letter of the law.
9Community for users
The method of creating a community or platform for communication does not have a direct impact on the conversion rate. But it will allow you to create a special community around the site, gradually increasing profitability due to trust in the resource. Make sure that the portal filled with information about the casino becomes a dynamic social field, and not a dump with optimized texts. Here you can ask questions and get answers, communicate and relax, which is important.
This format can be presented in the form of a special thematic section on the site, a forum, etc. Use a free blog or chat to allow users to comment on articles and texts. Here you will have to invest in boosting the activity of visitors. For example, Pokerstrategy is a forum dedicated to poker. Its owners have raised their portal to a very high level (and it all started quite simply), now collaborating with the most reputable poker rooms in the English-speaking niche. Now they receive income from affiliate programs from 10 thousand US dollars monthly.
As user activity increases, the amount of information on the site will also increase. The content will be generated by the visitors themselves, this will be another source of targeted traffic. Because low-frequency queries will play a role in the search results of search sites, and this is important. In general, site traffic for low-frequency queries increases greatly if they are built up and expanded, because The competition there is slightly lower than in HF.
10Repetition is useful: we duplicate the call to action
This is especially true for landing pages, but reviews work similarly. Don't put just one call-to-action button. This is especially bad to do at the very top of the page, when going down is still long and far away. There are two ways to solve this problem.
In the first case, I advise you to use a floating menu. If your template or engine has such functions, feel free to use it.
However, on sites that are not new, with an old engine and design, it is difficult to change anything. In the second case, I advise you to embed links directly into the text of the content, and also insert buttons into its body. This way your links will always be in front of the user’s eyes. And best of all, switch to more modern engines that are convenient and easy to use.
The above methods for increasing the income of an affiliate site are probably familiar to experienced webmasters. But I'm sure that Additional Information, presented above, will convince them to start changing policies if they have been putting it off until later.
Types of sites for making money on affiliate programs: which is more profitable?
If you decide to create an affiliate website in the field of gambling, we suggest using the ideas below in practice:
- Promotions and bonuses in the form of a catalog
- An educational resource with useful content, which will provide descriptions of games and rules
- Specialized communities and forums
- Video blog with interesting and “candid” publications
- Black hat SEO methods or doorways
- Ratings and reviews of the most visited casinos
- Imaginary “fake” strategies on how to deceive a casino.
Conclusion and conclusions
No one is immune from mistakes, even the leaders of the gambling segment. There is serious competition here, and serious mistakes are made. Often the sites of partner webmasters are far from ideal. To rise to a high level, you need to create the site structure as responsibly as possible. You should use a variety of features from foreign sites, you can even take some of them as a basis (the same AskGamblers, Pog and the like). Any active actions following my recommendations will give a positive result. The main thing is not to give up and work hard to improve the site, keeping up with the times and modern trends.