Opening a dental office for 1 chair costs. How to open a dental office: counting expenses and planning profits

• Is it important special education?
• Equipment
• Documentation
• Recipe for success
• Profitability calculation
• Useful tips

Dentistry is a popular specialty medical services. Today people pay a lot of attention to the health of their teeth and keeping them in perfect condition. Opening your own dental office or a small clinic with the right approach will allow you to make a significant profit, because treatment and preventive procedures are not cheap, not to mention prosthetics. But creating your own business from scratch will require significant investments and rational approach to organizing its activities. You should figure out step by step where to start on this path. Next, we will try to tell you in as much detail as possible how to open a dentistry from scratch in Russia and how much it will cost.

Is special education important?

There is a common misconception that without education, opening even a modest dental office with one chair is impossible. Rather, on the contrary, a specialized diploma in in a certain sense will become a hindrance, because it is difficult to combine professional growth and business development - a dental office. Here, the benefit of such a phenomenon as the division of labor, where everyone does what they know how to do well, is manifested to a large extent. Some deal with the commercial part, organize the work, others carry out treatment, extraction, and prosthetics. This is the only way dentistry will become a successful, profitable business.

To open your own clinic or office you need premises. It is better if it is owned; renting creates certain difficulties for doing business, such as:

1. The need to create a financial reserve in case of sudden relocation and retention of staff.
2. Costs associated with finding and renovating new premises and transporting equipment.
3. Costs for an information campaign aimed at notifying clients about the relocation of dentistry to a new location.
4. Launching advertising to promote a dental office in a new location and attract clients.

In fact, by renting premises, you will have to start the business from scratch every few years. This is due to the impressive financial costs that can be spent on business development - expanding the clinic, opening a new office.

Separately, I would like to talk about calculating the area for opening a dentistry. On average, one chair requires 10 m 2 of space to ensure full functionality. In this case, the need to equip a reception desk, a sanitary facility, a utility room and a waiting area should be taken into account. As a result, to open a modest dental office you need to use a standard one-room apartment with an area of ​​32–36 m2.

Most often, dentistry opens in remodeled apartments on the first floors of residential buildings or small detached buildings are built. It is very important that the premises are removed from the housing stock and equipped in accordance with the requirements of the Sanitary and Epidemiological Station. To open a clinic, it is recommended to buy several nearby apartments.

Attention! A common mistake is to invest significant funds in renovating the premises. Most entrepreneurs are driven by the desire to create an exclusive design. Expensive materials are used for this, but this is not the secret of success in the field of dentistry.

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Equipment

Next important stage Opening a clinic or office involves choosing and purchasing equipment. Its standard set consists of:

1. Chair, its cost is 1,200,000 – 1,500,000 rubles.
2. Additional equipment, tools – 370,000 rubles.
3. Furniture – 200,000 rubles.
4. X-ray, the cost of which starts from 1,500,000 rubles.

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In total, it turns out that from 3,270,000 to 5,570,000 rubles must be spent in 2019 to open a dentistry for 1 chair. It is not difficult to calculate how much an average clinic with 5-6 chairs costs, and this is not counting the cost of turnkey repairs.

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At the same time, before purchasing equipment, it is worth engaging a specialist for consultation so that the investment is balanced and optimal. Ideally, you need to recruit staff before opening a private dental clinic and order equipment based on their wishes. This will significantly improve the level of service.

Documentation

Another stage that requires time and nerves will require registration of the clinic. To open a dentistry you will need many permits:

• for the redevelopment of the premises - the architectural department;
• sanitary organization of the enterprise - SES;
• fire safety of the premises;
• medical license allowing dental practice;
• permission to use an x-ray machine.

You can find out what documents are needed to register an enterprise with the fiscal authorities by going to their official resource. In short, if you need open an individual entrepreneur on your own, and also assign OKVED codes the following types of activities: 85.13. “Dental practice” and 85.12 “Medical practice”.

Recipe for success

Opening your own business is the beginning of a difficult path to achieving success in the form of a high level of profitability. It is important for dentistry to provide services top class, and this is impossible without a team of professionals. Therefore, if you can save on repairs and equipment, you cannot save on personnel under any circumstances, otherwise all investments will be in vain and the business will turn into a burden.

Due to this specificity, you should begin selecting specialists before opening a dental office. It should be taken into account that a significant portion of the profit will need to be spent on personnel. How much does it cost to employ professional staff?

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Dentists work for a percentage of revenue, it varies from 20 to 25%. Nurses, orderlies, administrators receive fixed rate from 100 to 400 dollars. Approximately, about a quarter of the profit must be spent on staff every month. But it should be taken into account that it is the staff that makes a dental office or clinic profitable.

The optimal profit level is up to $20,000 per month from one chair. Provided that the business is promoted. This is the average for the capital region.

Profitability calculation

How much profit does successful dentistry bring? Let's assume that private clinic equipped with five chairs, hence the total monthly income is $100,000. Of these you need:

• Pay staff salaries – 25%;
• Purchase consumables – up to 10% of profit. You cannot save on this, otherwise customers will go to competitors;
• Current expenses, including business expenses - up to 5% of profit.

In total, you need to give 40% of the amount earned. Accordingly, the profitability of the business will be about 30%, which is a good indicator.

What does it take for opening a dentistry to become the first step towards creating a brand, a well-promoted, successful network of clinics? The main requirement is a rational approach to investment. This will create a powerful base for the business and build its foundation. Secondly, you should not be afraid to start a business from scratch, just as you should not completely trust it to third-party people - managers, especially if they are specialized specialists. It is necessary to remember the division of labor and understand that dentistry requires attention; it is not enough to just open a business, it needs to be developed and promoted.

Speaking of promotion, a private clinic from scratch will quickly be brought to the top by experienced specialists who have their own client base. Therefore, you should lure them into your dental office to work by any means.

Attention! Opening a dental office under a franchise is a waste of money, since most projects use the standard scheme, which is described above. The exception is marketing moves, but most of them can be found using specialized literature or the Internet.

Many entrepreneurs want to open a private dental office in Russia. It’s not surprising, because this business format can bring good profit. Dental services are always in demand. And if a doctor does his job well, then he will be guaranteed an influx of clients.

The greater the range of services the clinic’s specialists can provide, the greater the profit that can be made in the end. For example, some of the most popular procedures are: caries treatment, teeth whitening and cleaning, gum treatment. Responsible citizens visit the dentist 2 times a year, even if nothing bothers them - such prevention allows you to notice dental diseases in the early stages.

But starting a dental business is not so easy. Opening an office is impossible without obtaining the appropriate permits and licenses. Not to mention the investment in professional equipment and the difficulty of finding truly qualified employees.

Market analysis

Today in almost any big city there are a dozen places that provide dental services. Therefore, it is necessary to assess the market situation before investing in a business. The main competitors may be:

1. State clinics. They are now becoming less and less popular among the population. Weak sides such institutions - old or low-quality equipment, cheap materials. And the level of service is often very low. Although there are also very good specialists in such clinics.
2. Private clinics. These are perhaps the most serious competitors. Such institutions have all the necessary equipment to provide a full range of services - from diagnostics to orthodontics and orthopedics. There are usually 5-10 dentists on staff. Citizens are attracted to such clinics by the possibility of comprehensive treatment and name recognition. But the cost of services in these dentistries is quite high.
3. Dental offices. These are institutions staffed by one or more doctors and a nurse. Typically, the profile of services provided is quite narrow. Diagnostic equipment is not purchased for dental offices, with rare exceptions. To undergo such procedures, patients are sent to public or private clinics.

It is better for an inexperienced entrepreneur to start by opening a dental office. Thus, he will be able to get rid of many difficulties. For example, you will need a small room instead of a whole building. It will also take much less money to purchase equipment. In addition, to provide each service you need to obtain a license, and this is a labor-intensive process.

Before completing the documents, you need to decide on the organizational and legal form of your dentistry. If an entrepreneur plans to provide services personally, then it is enough to register as an individual entrepreneur. If he wants to open a full-fledged clinic, then it is better to opt for an LLC.

Each employee providing dental services must first obtain a license in his name. Otherwise, such a specialist does not have the right to conduct dental activities.

Before going to the local tax office, you will need to decide on OKVED codes. In the case of opening a dentistry, code 86.23 is used - “Dental practice”.

It is very important to choose the most suitable and effective system taxation. If you open a dentistry, the following options are possible:

1. BASIC. It is better to eliminate this option immediately. It should be used only if all other taxation systems cannot be used. The difficulty lies in the need to account for all income and expenses. In addition, you will have to report to the Federal Tax Service on all taxes, including VAT and income tax.
2. simplified tax system. This option is very convenient, but not everyone can use it. For example, if the clinic employs more than 100 people, then the “simplified” version cannot be used. This tax format allows you to report on only one tax, which significantly simplifies the accounting and tax accounting of the enterprise. There are two formats on the simplified tax system - “income” and “income minus expenses”. The first option for dentistry will be extremely unprofitable, since the profitability level in the industry is 30% on average.

Unfortunately, the use of UTII in dentistry is impossible. Therefore, it remains to choose between OSNO or simplified tax system “income minus expenses”. When drawing up a business plan for a dental office, it is worth considering the “simplified” version.

The clinic should take care of opening its own account and ordering printing in advance. Additionally, you will need to buy a cash register and register it with tax service. It is necessary for cash payments to clients. In small offices, the use of cashless payment is not necessary, but in large dentistry it is impossible to do without it. Otherwise, you may simply lose most of your visitors.

Finding suitable premises

A full-fledged clinic or dental office requires specialized premises to provide services to the public. Finding a suitable option is not easy, since the location must meet many requirements and standards. When choosing a room, you can go one of the following ways:

• rent;
• buy with your own money;
• buy on credit or lease.

If there is no money to buy a building, then you can initial stage choose rental. By the way, you can even agree with the owner on the subsequent purchase of the premises.

When concluding a lease agreement, you need to specify the terms. It is not worth renting premises for a short period, since moving the clinic will cost a pretty penny. The contract is concluded for a minimum of 5 years.

Where to start opening a dentistry is a question many entrepreneurs ask themselves. It is necessary to bring the premises into compliance with standards. There is the following list of necessary communications:

• sewerage;
• cold and hot water;
• electricity.

Moreover, dental chairs must be positioned so that there is a free space of 14 m 2 around them. If the room is equipped with several chairs at once, then next to each of them there should be 7 m2 more.

If an entrepreneur does not find non-residential premises, he can buy an ordinary apartment on the ground floor, and then transfer it to non-residential premises. But this procedure will require a lot of time, effort and financial investment.

Regulatory requirements

When opening your own dentistry, you will have to study a lot of regulations and legal documents. This will avoid numerous fines or even closure of the organization. First of all, an entrepreneur should pay attention to the following documents:

• SanPiN 2.1.3.2630-10. It sets out the sanitary and epidemiological requirements for medical institutions.
• SanPiN 2956a-83. This document is dedicated specifically to dental institutions. It sets out the rules for the use of equipment, labor protection and personal hygiene of personnel.

A number of regions have internal regulations. Therefore, you should contact your local SES with this question.

Rospotrebnadzor sets requirements for the premises. So, to open a dentistry, even a small one, you must follow the following rules:

• total area - from 30 m2;
• ceiling height - from 3 m;
• from the window to the opposite wall there should be a distance of no more than 6 m.

It is imperative to equip the clinic with a dental office (14 m2), a reception (10 m2) and a toilet (5 m2). The institution may also have other specialized premises, namely:

• Place for sterilization of instruments. At least 6 m2 should be allocated for it. The presence of this room is mandatory for those clinics that have at least 3 dental chairs.
• X-ray. Additionally, you will need a room for developing photographs.
• Specialized rooms. Each of them must have an area of ​​at least 15 m2. Separate rooms are equipped for the orthodontist, orthopedist, implantologist, pediatric dentist and other specialists.

In large clinics, auxiliary premises are also equipped - an administration reception area, a rest room for staff, warehouses, etc.

One of the most complex tasks There will be a search for highly qualified personnel. More than half of the success will depend on this. In addition, you cannot hire just a gifted specialist. To obtain a license in a particular area of ​​dentistry, the doctor must meet a number of requirements:

• having a certificate in his field (for example, if he is a dentist, then he must have a certificate in therapeutic dentistry);
• diploma of internship and residency;
• Experience in the specialty - from 5 years.

In addition to doctors, nurses will also be needed. They can also provide a number of services to clients. For example, carry out hygiene procedures such as teeth whitening. But for this, the employee must have the appropriate certificate and secondary medical vocational education.

In addition to doctors and nurses, other staff will be required. The administrator will be responsible for recording and initially receiving patients, maintaining a client database, calling and informing them. It will not be possible to do without a cleaning lady - the premises must always be clean. A large clinic may require a security guard or watchman.

Purchase of necessary equipment

Any entrepreneur thinks about how much it costs to open a dental office if he wants to work in this direction. Before purchasing equipment, you need to make repairs to the premises and bring them into compliance with established standards.

Purchasing equipment will require serious investment. This will be the most significant cost item. If the initial capital is small, you can get by with used equipment at this stage. But even here it is necessary to take into account the requirements of the law. The minimum list of equipment will look like this:

• dental chair with sleeves;
• tips;
• tools;
• lamps;
• autoclaves;
• sterilizers;
• cabinets and racks;
• furniture.

If X-rays are taken in dentistry, then a visiograph will also be required. It costs at least 250,000 rubles. In total, about 800,000 rubles will be required for the purchase necessary equipment and consumables.

Financial results

The equipment will require 800,000 rubles, no less. Additionally, the premises will need to be renovated, which will cost another 100,000 rubles. The licensing procedure will also require investment. You will need at least 50,000 rubles. It turns out that 1,000,000 is the minimum amount for opening a small dental office. If you immediately purchase high-quality new equipment, then this amount can increase to 2,000,000 - 2,500,000 rubles.

Over the course of a year, a dental office can bring in about 600,000 net profit, provided there are 2 to 3 jobs in it. The profitability of such a business is about 30%. It turns out that for every 2,000,000 rubles earned, there will be 1,400,000 rubles in expenses.

What risks might you face?

Opening a dental office is a risky business. Therefore, possible dangers need to be sorted out in advance.

A competent entrepreneur must anticipate dangers, then he can make his dental office profitable and recognizable.

Definition of the "Office" format among other forms of management of this business, step-by-step instruction on opening a dental office and what is needed for this.

Dentistry has always been a highly profitable business. According to analysts, work in this area can bring the greatest income to doctors, not to mention the owners of the enterprise. It’s not for nothing that faculties of this type in medical universities are considered the most prestigious. Let’s look at the procedure for opening a dental office, where to start, what format to choose.

Forms of dental services

There are only 3 types of organizations in this market:

1. State and departmental dentistry. They exist on government subsidies, while providing additional paid services. Serves the low-income population. They are a source of personnel for private dentistry.

2. Private dental clinics. There may be “VIP”, “middle class” and “economy” depending on the level of equipment, decoration of the premises, and qualifications of the staff. The average size 200 - 250 sq. m., designed for approximately 10-15 dental units. These are the most visited, highly profitable enterprises. Average monthly revenue is $30-50 thousand, and net profit is $15-20 thousand.

In addition to regular “outside” clients, people come to them under contracts from insurance companies. This demand is largely due to the wide range of dental services that they are ready to provide, namely:

• consultations, functional diagnostics, x-rays;
• therapeutic dentistry (treatment of pulpitis, caries, etc.);
• periodontics (treatment of gingivitis and other diseases of the gums, bone tissue, etc.);
• surgical dentistry (treatment of purulent diseases, tooth extraction, excision of benign tumors, etc.). Physiotherapy and anesthesia are attached to this area;
• hygienic (preventive) dentistry (teeth whitening, removal of plaque, tartar, etc.);
• orthopedic dentistry (dental prosthetics);
• orthodontics (bite correction, etc.);
• implantology (tooth restoration based on artificial roots);
• children's dentistry.

3. Private dental offices. These are small rooms (30 - 80 sq. m.), equipped with 1-2 dental units. As a rule, the range of services is much narrower than in clinics. After all, 1-2 work points are not able to serve several specialists at once - periodontist, surgeon, orthopedist, etc.

It is also rare to find a one-man band who has all dental specializations. To do this, he must have a whole set of relevant certificates and diplomas, and also have a separate license for each type of activity. Therefore, offices are not as in demand as clinics: People prefer to receive comprehensive treatment in one place. Accordingly, their income will be less. Basically, the clients of such organizations are people who have applied for a specific one-time service, and are also ready to endure inconvenience in order to be treated by a specialist they like.

Thus, The undisputed leaders in the dental services market are private, wide-profile clinics. They are the ones who are able to bring the greatest income to their owners, although the initial costs will be very significant - from 5 million rubles. If there are not enough funds to open such an establishment, you can start by organizing a dental office, setting aside about 1.5 - 2.5 million rubles for the start. Let's look at what you need for this below.

Registration

1 If you have the appropriate education and experience and plan to carry out all the manipulations yourself, then you can register with the tax office as an individual entrepreneur. After all, a license to carry out medical activities is issued only for a specific individual. If you are not a practitioner, then the only option is to open an LLC. In this case, a license will have to be issued for employees whose education and experience meet the licensing conditions.

2 To open a dental office, you will need to indicate the following OKVED codes:

• 85.12 Medical practice
• 85.13 Dental practice

3 Next you need to register with Pension Fund, MHIF, FSS, create a book of income and expenses, open an account and order a seal.

4 Then you need to purchase a cash register ( cash machine), register the cashier's journal with the tax office and conclude an agreement for servicing the device.

Selection and preparation of premises for dentistry

Before you start selecting premises, it is advisable to have a detailed business plan in hand. It is necessary to clearly understand how the office will be planned, how and what will be located there, etc. It is also important that the room meets the requirements stated in the following standards:

Sometimes additional legal acts are developed in the regions to regulate this issue.

Rospotrebnadzor imposes especially stringent requirements on dental office area. It is 14 square meters. m for 1 dental unit and plus 7 sq. for each subsequent one. Thus to open the simplest account for one workplace you will need the area of ​​one standard apartment(about 3o sq. m). In addition to taking into account the dimensions of the installation, it should include the area of ​​the hall (10 sq. m) and the bathroom (5 sq. m).

If you plan to expand your business in the future, we recommend calculating the area based on the following average indicators:

• sterilization room - 6 sq. m (needed only where there are 3 or more dental units);
• X-ray room - 11 sq. m plus 5-6 sq. m for a darkroom;
• office of orthopedics and orthodontics - 15 sq. m;
• implantology room, children's room, etc. - 15 sq.m. m for each;
• auxiliary premises (warehouse, sterilization room, toilet, administration and staff rooms 30-40 sq. meters.

It is advisable that there is no more than one chair in each office. Patients appreciate privacy and comfort. The ceiling height in the office is allowed to be no less than 3 m, depth - no more than 6 m (with one-sided daylight).

A dental office can be opened in residential area, and in business. The main thing is that it is located close to bus stops, preferably on the 1st floor, and the rent is acceptable. However Renting can hardly be called the best option. Firstly, it is very difficult to find a ready-made premises that meets all Sanpin standards. Most likely, you will have to completely redesign it and spend considerable sums on it. In addition, a medical license is issued to carry out activities in a specific premises, as well as permits from the SES and Rospozhnadzor. If the landlord does not want to renew the contract with you, you will have to go through everything all over again. And for 2 years of work you will pay him an amount equal to the cost of the entire premises.

If you have enough money, the ideal option would be acquisition of premises for dentistry. If this is a residential property, then it needs to be converted to non-residential. You will also have to order room designs: technological, architectural, electrical, sewerage and water supply, and sometimes ventilation. Project documentation must be agreed with:

• bodies of State Fire Supervision;
• TU Rospotrebnadzor;
• Architectural and planning management;
• State Expertise;

Special repairs will be required: the dental chair needs to be connected to electricity, water, sewerage, that is, an entire system will have to be laid under the floor. You need special ventilation, alarm and much more. On average, repairs will cost $250 per square meter. meter.

Equipment

When selecting and installing equipment, you must be guided by:

Purchasing medical equipment is the most expensive expense item. Below is an approximate estimate of what will be needed:

Basic equipment

Additional specialized equipment and equipment

Staff

You need to invite those specialists to work education which corresponds to the areas of work of the dental office. So, if you plan to provide therapeutic dentistry services, then you need to invite a dentist with certificate in therapeutic dentistry, diploma about completing internship and residency and experience work for at least 5 years. Having such an employee on staff allows you to obtain a medical license. And so - in all areas, for each of which you will need to obtain a separate license (for surgery, orthodontics, etc.).

Some types of activities can be carried out by average medical staff . For example, providing hygienic dental services. To do this, a physician must have secondary vocational education and a certificate in the specialization “Preventive Dentistry.” Also, nursing staff must assist dentists. These people need to have a certificate of “Nurse in Dentistry” or simply “Nurse”, but with experience in dentistry.

According to the standards, the duration of work of one dentist is cannot take more than 6 hours a day. The same applies to nurses. The staff of specialists should be planned based on these indicators. At a minimum, you need to hire 2 dentists, 2 nurses, an orderly and one administrator.

Registration of permits

Registration of the conclusion of Rospotrebnadzor, permits of the State Fire Supervision Authority and a medical license

When the premises have been put into operation, the staff has been formed, it is time to move on to the next stage - obtaining the conclusion of Rospotrebnadzor, decisions of the Fire Safety Supervision, and then obtaining a license.

Rospotrebnadzor provides:

1. Statement
2. Passport
3. Certificate of registration as a legal entity. or physical faces.
4. TIN certificate
5. Extract from the Unified State Register of Real Estate
6. Certificate of ownership or rental agreement for premises
7. Explication
8. BTI plan
9. Agreements for washing clothes, garbage removal, destruction of fluorescent lamps, disinfection, deratization and disinfestation
10. Examinations (water, air, physical factors, washes for sterility)
11. Honey. books and a medical contract. inspection of employees
12. Measurements of illumination, microclimate

If the office is organized in a new location, then it is first necessary to obtain a sanitary and epidemiological certificate on the location, and only then - a sanitary and epidemiological certificate on the compliance of services and work.

You must provide the following to Gospozhnadzor:

1. Taxpayer Identification Number
2. Lease agreement or certificate of ownership
3. Passed. fire safety courses security
4. Fire order security
5. Instructions, evacuation plan
6. Papers confirming the presence of an alarm and fire extinguisher
7. Resistance measurement protocol

Obtaining a license

You must provide documents to Roszdravnadzor in accordance with the Fed. Law “On Licensing” dated 04.05.2011 N 99-FZ and Resolution dated April 16. 2012 N 291. Each type of medical activity must be licensed separately.

For many years, work in public clinics, clinics and hospitals has not brought the desired material results. Doctors do not have the pleasure of working for low wages. Most quit and go to work in a private clinic or open their own business. One of the most profitable medical industries is dentistry. Owning a luxury car is prestigious, just like having a beautiful and healthy smile.

There is an increasing trend in the opening of dental offices. Figures say that more than 60% of doctors engaged in private practice open just such a business. It is generally accepted that the most important thing in business is the location; it determines the profitability of opening. Most often, dental offices are opened in residential areas of the city, where the population density is higher. This allows you to fill your customer base in the shortest possible time, which accelerates the influx of customers. The remoteness of the clinics also speaks in favor of the small format of the dental office, because a person with acute toothache is more likely to go to his place of residence or to a neighboring area rather than look for a private multidisciplinary medical clinic somewhere in the center. Another argument in favor is the fact that prices for services in a dental office are several times lower than in private medical centers and clinics. So how to open a dental office?

Cost calculation for opening a private dentistry

Let's consider the question in more detail. Mini-dentists are opening in residential areas of the city. This applies to both the capital and the regions. This means that the future owner will need office space. Let us note that the sanitary and epidemiological service is not asleep, demanding that entrepreneurs strictly comply with the regulations regarding the squaring of the office. For one dental chair - at least 7 meters, for the second - 14, and so on by analogy. For medical centers and medical clinics, the calculations are twice as high. Work will require communications, so it is more convenient to rent or buy premises with provided amenities; for this, renting an apartment on the ground floor is suitable. The second factor is cost. For example, average cost in Moscow - 90 thousand rubles/sq. m, in the regions - from 52 thousand rubles/sq.m. The cost of renting housing in Moscow is close to 30-35 thousand rubles for a one-room apartment, the price may decrease depending on the area and distance. Let's ask ourselves how much it costs to open a dental office. As a result we have the following:

1. Dental chair - 180-360 thousand rubles,
2. A set of tools at the rate of one set per one chair - 45-75 thousand rubles,
3. Consumables - 60-90 thousand per month,
4. Enclave for sterilizing instruments - 150-210 thousand rubles,
5. Equipment for a prosthetic laboratory - 450-750 thousand rubles,
6. X-ray installation - 300-450 thousand rubles.

For comparison, in order to do so, you need to spend four times more money than on an office. Equipment is a key point in the work of a dentist. It is not recommended to save on equipment, because the quality of the services provided depends on it. Many practicing doctors open their own business with an established client base.

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Legal aspects and registration

You need to start working by submitting documents for registration as an individual entrepreneur or legal entity. The registration procedure is established by the Federal Law of 08.08.2001 “On State Registration of Legal Entities and Individual Entrepreneurs”.

According to the Federal Law of 08.08.2001 “On licensing individual species activities”, it is necessary to obtain a license to engage in medical activities. To obtain it, the following must be submitted to the licensing and certification body:

• application for a license (application form approved by letter Federal service on supervision in the field of healthcare and social development dated July 27, 2005 No. 01I-374/05);
• certificates for installed equipment, personal medical passports of workers, copies of documents on their education and qualifications.

PS. In an office or medical clinic, equipment must be located with strict requirements prescribed by the BTI.

Let's imagine for a moment that you have opened your own clinic. We purchased equipment, rented or purchased premises, carried out repairs on it, and received the necessary certificates for work. The moment of licensing comes. It is highly recommended to study everything government documents, acts and regulations before submitting to the SES to purchase a license. Please note that when expanding the range of services, you need to go through the procedure for obtaining a license again. You can obtain a license yourself or entrust the labor-intensive process to a specialized company. If you are not confident in your abilities, trust the professionals. For a nominal fee of 30 thousand rubles. the company will prepare and carry out all the necessary activities to obtain a license.

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Personnel and advertising are powerful business assistants

In every enterprise, employees play a key role. The most expensive resource is personnel. You need to select people carefully; the quality of the services provided and your future profit depend on this. Personnel selection is carried out on the basis of one dentist per dental chair. The doctor may need a nurse. The standard working time for a doctor is about 6 hours. If you plan to open a 24-hour office, you will need at least 4 doctors per chair. The clinic requires more staff, based on this, the figure will be proportional. When hiring a person, check whether the employees have documents on education, qualifications, international internships and trainings. Introduce a competitive basis into the company's charter, and before applying for a job, check your practical skills based on the competitive principle. The higher the qualifications of the employee, the higher the quality of his work, and, accordingly, the more positive customer reviews.

When starting your business, you will need an effective advertising campaign. You shouldn't skimp on advertising. You can promote different ways, use different marketing moves and strategies. You can publish an advertisement in a newspaper, run a slogan on television, order banners and hang them around the city. Keep a journal of suggestions and reviews so that visitors to your office respond to the quality of the services provided to them. It would be a good idea to display diplomas and certificates (if any) in the reception area. People gain confidence in a company with a name. The system of discounts will be no less effective. For example, 5-10% discounts on various dental services. The clinic can also introduce a system of discounts aimed at VIP clients. Promotions have a positive effect on the flow of people; clients, having heard the word “promotion,” will definitely come to you, this cannot but affect the attendance of your dental office.