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Where is Samsung? History of Samsung

Key figures Lee Gonghee (Chairman of Samsung Electronics) Industry Conglomerate Products electronics
household appliances
shipbuilding
aircraft manufacturing
finance
chemistry
entertainment Turnover ▲ $399.2 billion () Net profit ▲ $56.889 billion () Subsidiaries Samsung Electronics, Samsung Heavy Industries, Samsung C&T Corporation[d], Samsung Techwin[d], Samsung Life Insurance[d], Samsung Engineering[d], Samsung SDS[d], Samsung SDI, Samsung (Japan)[d], Samsung (Israel)[d], Samsung (Brazil)[d], Samsung Commercial Vehicles[d], Renault Samsung Motors, Bean Pole International[d], Cheil Worldwide[d], Harman (JBL ; Harman/Kordon ; AKG ; Revel ; Infinity Audio ; Mark Levinson) and Samsung Advanced Institute of Technology[d] Website samsung.com Samsung on Wikimedia Commons

We use the company's human and technological resources to create superior products and services, thereby contributing to the improvement of global society.

Company history

Etymology

According to Samsung's founder, the meaning of the Korean Hanji word Samsung (三星) is "three-star" or "three stars". The word "three" represents something "large, numerous and strong."

Structure and financial condition of the concern

According to marketing research conducted annually by the consulting company Interbrand, Samsung is in 6th place in terms of total brand value as of 2018.

Financial report Samsung Group for 2006:

The concern's sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

Area of ​​activity of the division Division name Division sales, billion USD % of total sales
Electronics industry Samsung Electronics
Samsung SDI
Samsung Electro-Mechanics
Samsung SDS
Samsung Networks		 63,4
7,15
2,58
2,26
0,598 		39,90
4,50
1,62
1,42
0,38
Chemical industry Samsung Total Petrochemicals
Samsung Petrochemicals
Samsung Fine Chemicals
Samsung BP Chemicals		 3,5
1,5
0,802
0,292 		2,20
0,94
0,50
0,18
Finance and insurance Samsung Life Insurance
Samsung Fire & Marine Insurance
Samsung Card
Samsung Securities
Samsung Investment Trust Management		 29,1
8,76
2,36
1,31
0,08 		18,31
5,51
1,49
0,82
0,05
Heavy industry Samsung Heavy Industries
Samsung Techwin		 6,83
3,095 		4,03
1,95
other activities Samsung Corporation
Samsung Engineering
Samsung Everland
Samsung Cheil Industries
The Shilla Hotels & Resorts		 10,18
2,18
1,55
1,47
0,469 		6,41
1,37
0,98
0,93
0,30

Companies included in the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, construction, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most divisions of the conglomerate perform subordinate functions in relation to companies engaged directly in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits across divisions, thus the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the group's sales come from the electronics industry.

Companies in this division:

  • Samsung Electronics
  • Samsung SDI
  • Samsung Electro-Mechanics
  • Samsung SDS
  • Samsung Networks

The company's electronics industry divisions operate throughout the world, most of its products are exported. The breakdown of Samsung's electronics industry business by region is as follows:

The divisions are engaged in the production of hard drives (HDD), RAM, SRAM (including for the production of video card and processor chips), liquid crystal monitors, liquid crystal and plasma TVs, mobile phones GSM, CDMA, 3G standards and with support for WiMAX, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., the development of third and fourth generation wireless telecommunications networks, WiMAX.

Distribution of Samsung electronics industry business by technology areas:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001), Russia (2008).

The main production facility in the suburbs of Seoul is busy producing displays highest quality(of all produced by the concern), the “6 sigma” control system has been introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.

Chemical industry

The structure of the chemical industry division includes five enterprises:

  • Samsung Total Petrochemicals (international company, joint venture with Total Group)
  • Samsung Petrochemicals
  • Samsung Fine Chemicals
  • Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $5 billion a year. Samsung Total Petrochemicals is the group's largest company engaged in the chemical industry; it is a joint venture between the Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesan (South Korea), which produce household chemicals, general chemicals, basic chemicals:

  • paraxylene
  • LPG, fuel

Heavy industry

There are two divisions of the concern in the field of heavy industry:

  • Samsung Heavy Industries
  • Samsung Techwin

The division brings in about 10% of the concern's profit, as it works mainly on the domestic market of South Korea; in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as construction oil and gas pipelines, tankers. Major projects include the development of the KTX2 multi-role training aircraft, the K9 self-propelled howitzer, the creation of the world's largest liquefied gas tanker and container ship Xin Los Angeles.

Construction

The construction is carried out by one company of the concern:

  • Samsung Engineering

The industry brings the concern about $2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world, the execution of third-party orders is very rare. Among the buildings developed and designed by this company, it is worth noting the Samsung Group head office building in Seoul, the most tall building in the world - Burj Khalifa in the United Arab Emirates, Petronas Towers in the Malaysian capital Kuala Lumpur, Taipei 101 in Taiwan, Lakhta Center in St. Petersburg.

Automotive industry

One of the concern’s non-core divisions is automotive manufacturing; there is one enterprise in this area:

  • Samsung Motors (Renault Samsung Motors) - 2000.

Light industry

Samsung Cheil Industries, a company founded in 1954 as a textile manufactory, has successfully transformed itself into a leader in the fashion industry in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.

Marketing and advertising

Entertainment and Leisure Industry

The entertainment and recreation industry is represented in the conglomerate by two companies:

Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a chain of five-star hotels operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is one of the ten best hotels in the world.

Payment system

In September 2015, Samsung launched its own payment system- Samsung Pay.

It allows you to make cashless payments using your smartphone. To implement this opportunity, NFC technologies are used simultaneously (to make a payment you need to bring the smartphone almost close to the terminal) and MST, which allows you to use the smartphone as a regular plastic card with a magnetic stripe. To achieve this, the device features innovative induction technology capable of generating a magnetic field similar to bank card. The terminal recognizes the field as regular card and executes the transaction.

Sponsorship and charity activities

Sponsorship in sports

Samsung is the owner of the professional football team Suwon Samsung Bluewings, Samsung Lions baseball team, Seoul Samsung Thunders basketball team, Samsung Bichumi women's basketball team, Samsung Bluefangs volleyball team, Samsung Khan pro-StarCraft team.

As part of its support for the sports movement, Samsung acts as an official sponsor of the Olympic Games, sponsors the Russian Olympic Team, supports the Russian Youth Olympic Team, and also organizes the Running Festival (since 1995), the Russian Presidential Golf Cup and many other sports projects.

Support for the Olympic Movement

Samsung's involvement in the Olympic movement began in 1988 when the company became the National Sponsor of the Seoul Olympic Games. Since the Winter Olympic Games in Nagano in 1998, the company has joined the group of World Olympic Partners. The company is an official sponsor of:

  • Summer Olympic Games in London in 2012;
  • Winter Olympics 2014 in Sochi;
  • 2016 Summer Olympics in Rio de Janeiro.
  • 2018 Winter Olympics and Paralympics in PyeongChang.

Samsung and Chelsea Football Club

The decision to cooperate was made in order to strengthen the company’s position in the field of telecommunications technologies in the European market.

In July 2009, the company and the football club came to a new mutual agreement. The previous agreement was valid until 2010, but it was decided to extend the agreement for another three years. According to the club's official website, the amount of the deal was increased, but exact figures were not announced.

Sponsorship in art and literature

It's time for some great fucking stories. This time I will tell you the history of Samsung Corporation, where it started, how and where it went, and what it finally came to. To whom and what does it owe its development and what it looks like now.
It all started around 1932, when young Lee Byong-chul, the son of fairly wealthy peasants and a graduate of Tokyo University, opened his warehouse in the small city of Daegu, selling rice flour. Yes, yes, if you want to be largest producer phones (like Nokia or Samsung), start a business completely unrelated to this - make paper, sell flour, rescue kittens.

At that time, all of Korea was a colony of Japan, which in every possible way stifled the spirit of entrepreneurship, which is why the country was in fact a very large vegetable garden with a very poor population.
Cheap labor provided excellent prices for goods, and by 1938 our hero became the first to transport flour to China. Things went well and the man began to transport not only flour, but also rice, sugar, fish and other things. people need nonsense for survival, taking it away from the poor Korean workers. It was then, in 1938, that the Samson Trading trademark was registered (and this is how the name Samsung is correctly pronounced)

Samsung literally means “three stars,” which you can see on all early versions of the logo. There is a beautiful legend that the name was given in honor of his three sons, but the problem is that in 1938 he didn’t have them yet and he hardly even thought about it.


Things were going uphill and by the beginning of World War II, Lee was fully armed: when American troops landed on the peninsula, his factories producing various kinds of hats were quickly converted into factories producing beer and vodka, which good-natured and rich Americans happily bought at even quite inflated prices, creating Lee Biong's capital.


In 1950, the Korean War began - North Korea against the south. The entrepreneur's warehouses and factories were burned or looted, and Lee himself was put on the northerners' hit list for aiding and bribing the then (and first) president of South Korea. Chul, realizing that things are bad, is going to flee to the south.

There is another legend that is gradually growing into two. One by one, he collects all the money and gives it to his driver, whom he sends to the south, but the driver is caught in the middle of the journey and taken prisoner. However (!) he manages to hide the money in one of the houses, which later (!) burned down, but by a lucky chance (!) the chest with the money survived and Lee Byung later miraculously (!) finds it.
According to the second legend, Chhun accidentally (!) finds someone else's burnt house and someone else's money in a chest, which he later uses to degenerate the business.
These are the Korean legends.


After the capture and execution of the first, evil president of South Korea, the second, good one comes to power, who begins a series of industrial and economic reforms. In particular, an attempt was made to replace the import of goods with domestic production. To do this, the president asked the United States for thousands of money for development, in fact brazenly stealing it and spending it on women and booze. Our hero didn’t get the booze and the chicks, but in addition to money, the United States also handed out orders for the production of all sorts of products, on which the newly recreated Samsung could make good money. It was during this period and for these orders that companies such as Daewoo, LG (formerly GoldStar) and Hyundai were created, rather large companies today.


By the end of the sixties, the founder of Samsung became the most influential and largest entrepreneur in the country. Realizing that the story with the president and his factories could repeat itself, he begins to travel to Japan, establish contacts with the mythical traders there, and Sanyo becomes the first sign, merging with which Samsung receives the Group prefix and the Samsung Electronics division.


While the head of Samsung was traveling around Japan, a coup occurred again in his homeland, and again the evil president was in power! Lee Biong, without wasting a moment, talks with the new president and convinces him that it is his company that is capable of leading the country out of crisis, wars and bringing happiness and joy in the future and throughout the planet. But to do this, he had to be made the head of economics, and his company had to be given the best and largest orders. And the president agreed.

Here it is worth making a note about the personality of the main character. He was a cunning, crafty man. Only his desire for profit and life saved his skin and literally begged for such privileges. Don't think that he was a kind entrepreneur who loved his employees and earned the respect of the president.

Samsung Group begins to actively engage in the production of paper (the government gave Samsung the care of the only paper factory) and fertilizers (again, the only ones in the country), they began to build and restore hospitals, hotels, universities, engage in insurance, and by the year 70 Samsung took up heavy production. The corporation in fact began to serve the country, continuing to increase Lee's fortune.

In parallel with this, the company decides to enter a new market - electronics, starting to collect hair dryers and black and white TVs with the help of Sanyo. At some point, realizing that they could do all this without Sanyo, they said goodbye to the company, making their own components for TVs and hair dryers.


At the same time, democracy comes to the country (this time for real) and the flow of money and government orders stops, many institutions, such as hospitals and schools, are transferred back to the state, Samsung has to tighten its belts. The entire board, which consisted of Lee's close and distant relatives, on his own order, was dismissed and European and Western experts were hired in their places, who could not only preserve the current one, but also increase it (what was once found in the ashes , lol).


In 1983, the company began producing computers and components.
In 1987, the company's founder, Lee Byung-chul, died in Seoul at the age of 77.
By 1991, production of mobile phones began.

But most of all, Samsung, of course, “rose” in monitors and televisions; factories were erected in many large countries as quickly as possible in order to fully supply domestic markets. So, for example, all Samsung TVs and monitors sold in Russia are produced at the company’s plant in Kaluga region.


Now Samsung is not just a multi-billion dollar company, but also a leader in many industries, collecting not only well-known phones and electronics. In addition, Samsung does not hesitate to continue to engage in the chemical and heavy industries, build houses, cars, planes, ships, as well as issue loans and insurance. Samsung is an elegantly structured corporation, with branches in different industries that not only generate income, but also help lead its main directions forward.


For example, the construction division can build factories, the light industry division can sew clothes for workers in these factories, and the finance and credit department can insure life and issue loans. The automobile concern produces cars for various kinds of managers, and the plant itself produces those same monitors and televisions.

The experience that the company gained in raising the country as planned was not forgotten, but, on the contrary, was wisely applied.

Everyone uses mobile devices, TVs, various household appliances: microwave ovens, refrigerators, washing machines. And if you ask who is the best in this sector, many will answer - the manufacturer Samsung.

Yes, that's true. is a well-known global brand, under whose leadership almost any equipment used daily in everyday life is produced. You can hear about this company in advertising. You can read interesting facts about it on various websites. It can be seen in any thematic ratings, where it occupies far from the last place. But few people know how it all began, and even which country is the manufacturer of Samsung.

The beginning of the story

Samsung's manufacturing country is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial condition was only 30 thousand won (2 thousand dollars at that time).

At the time of its founding, the company was named Samsung ("three stars" in Korean), in honor of Byong's three sons. But there is other information about Samsung and the origin of its name. Which of them is true is unknown.

Although Samsung is now considered a world leader in the production of various equipment and electronics, at the time of its founding the company’s employees were engaged in completely different matters, namely the production of rice flour. It was only in 1969 that the company made a breakthrough in the technical field.

Production of equipment

At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began producing semiconductors. Later, a workshop was opened where they assembled black and white televisions.

Since 1973, production gradually switched to large-scale production of household appliances. And the cooperation of two opposing companies turned into an entire corporation called Samsung Electronics.

In the same year, Samsung Electronics moved from Daegu to Suwon (a city in South Korea), where a home appliance plant was built in early December. A year later, Semiconductor Co. joined the corporation. (Korean company). This marked the beginning of large-scale production of refrigerators and washing machines.

Since 1979, the company began producing VCRs. And since 1983 - PC. In the same year, the manufacturing country of Samsung is no longer only South Korea, but also the USA. The fact is that production moved here with the aim of opening a plant for the production of microwave ovens.

In 1998, the production of digital TVs and DVD players was launched. And in 1999, the company created the first mobile phone.

Samsung today

Today it is difficult to say which country is Samsung's manufacturing country, because the company's factories are located all over the world. The corporation has provided jobs to more than half a million citizens in 60 countries. And it plans to expand further in the future.

Almost everything is produced under this brand: from stereo systems and televisions to refrigerators and washing machines. Even such specific household appliances as sandwich makers or waffle irons are mass produced at Samsung Group factories. That is why now in almost any area of ​​life you can encounter Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights in the electronics industry.

In hardware and electronics stores you can find large number various phones. The Samsung brand is popular. The manufacturer of this company is South Korea. The company produces many useful things for the home that make people's lives easier. Therefore, this manufacturer has earned trust among companies selling household appliances. Samsung Galaxy is also produced by this company.

About the company

Samsung Electronics is a world leader in the sale of electronics, household appliances, and mobile phones. The company also produces semiconductors, telecommunication systems, and memory chips. The company is considered subsidiary Samsung Group. It employs more than 300 thousand people.

You can find many products produced by Samsung. The manufacturer is known for producing household appliances, electronics, televisions, vacuum cleaners, and washing machines. The range also includes smartphones, digital cameras and headphones.

Production of electronics and household appliances

In 1969, Samsung, together with Sanyo, founded a semiconductor manufacturing company. Later, these institutions were merged. This is how Samsung Electronics came into existence, which in a short period became a leader in the field of technology production.

Since 1972, black and white televisions began to be produced. Later, refrigerators and washing machines, as well as color televisions, began to be produced. In 1980, Samsung computers began to be produced. The manufacturer focuses on consumer demand, so it has launched the production of laptops, smartphones, and tablets. Since the 1990s, the manufacture of telephones has become popular, which is still in demand today.

The company began producing digital cameras because they were more in demand than film cameras. To date, 124 offices have been opened in 56 countries. The company operates on the basis information technology, telecommunications, digital media technologies.

Producing countries

Nowadays you can find a large number of Samsung products in stores. The manufacturer of this brand is South Korea. But depending on the type of product, the country of assembly may differ:

  • Double-chamber refrigerators are assembled in Poland.
  • Hoods, hobs and dishwashers - in China.
  • Washing machines, TVs and stereos - in Russia.
  • Microwave ovens, split systems - in Malaysia.
  • Vacuum cleaners, tablets, smartphones - in Vietnam.
  • Ovens - in Thailand.

Therefore, the manufacturer of the Samsung TV, for example, is South Korea, but the assembly can be carried out in Russia. You need to purchase goods in specialized stores. The products are provided with a warranty from the manufacturer, under which repairs are carried out in the event of equipment breakdown.

"Samsung Galaxy"

Samsung phone manufacturer is South Korea. There are many models of this technology, differing in functions and appearance. But each gadget has a modern design, necessary services and is convenient to use.

The phones have high-quality sound, both from headphones and speakers. It is enough to charge the battery once to have enough energy for a long period. Phone operation is fast and comfortable. Many devices have slots for 2 SIM cards, which makes the equipment multifunctional.

By default, the required applications are running. The image quality is also excellent. Moreover, the prices for phones are quite affordable compared to many other brands. Nowadays, many consumers choose these types of phones, since they have remained popular for many years due to their reliability.

Samsung equipment has long been in demand among buyers. The company is constantly improving, releasing new devices. Electronics and household appliances are quite affordable and also have stable operation. Many users are satisfied with this technique.

In 1938, in the small South Korean town of Daegu, a small entrepreneur who traded in rice, together with his partner, decided to found a company with starting capital only 2000 dollars. An enterprise called “Samson” meant “Three Stars” in translation and was created with the aim of expanding the business.

Beginning of Byong Chul Lee's business

At the beginning of the last century, Chhun Li was engaged in producing flour from rice and selling it in one of his shops. Although at that time Korea was captured by Japan, the small entrepreneur still managed to make his favorite business effective.

Then the businessman decided to organize the supply of food products, which he bought from local producers and fishermen, to neighboring Manjuria and China. For these purposes, he had to open an export company with a staff of 50 people.

Over time, the list of food products Lee exported abroad expanded significantly, since in 1939 the businessman managed to buy a small brewery. Now rice vodka and wine products began to be supplied to other countries, especially America.

The Second World War had virtually no impact on the entrepreneur's trade. After its completion, the owner of the factories began to resell sewing machines, steel and fertilizers for plants. Just in 1948, Lee's company received a change in its name, which now sounded American - Samsung Trading Co.

Prerequisites for the production of household appliances

In 1950–1953, a war broke out in Korea between the communist North and the pro-American South, which virtually destroyed Chul Lee's business. But thanks to the fact that the founder of Samsung did not give up and took advantage of the support of the government (the businessman was friends with the President of South Korea himself), it was possible to revive the brand from the hell.

In the middle of the last century, Samsung has been engaged in:

  • textile production;
  • sugar production;
  • insurance business;
  • fertilizer production;
  • and even has its own newspaper, Joong-Ang.

The Samsung Corporation began to prosper due to benefits and government orders from the government. Another interesting fact is that hospitals, schools and hotels began to be built throughout the country thanks to the support of a world-famous brand. The construction of the famous skyscraper in the UAE, Burj Khalifa, and the twin towers in Malaysia also did not happen without the support of the company.

You can also watch the history of Samsung's development in the video.

What makes a business successful?

Developed intuition and lightning-fast reaction of the company owner are precisely those qualities of a manager due to which it was possible to build and keep afloat one of the largest brands producing electrical equipment. And now, even 80 years after its founding, Lee’s followers are able to sense the approach of change and are improving their production by introducing new technologies.

Having determined that technology is the future, the corporation's management decides to produce refrigerators, washing machines, televisions, cameras and microwave ovens. In 1983, the first personal computer was released.

Being forward-looking managers, the government of the concern supplies equipment to America and European countries. Thus, managed to get 1/5 of the total South Korean export and become a leader, outperforming its competitor, Sony (according to British researchers, in 2005 the Samsung brand for the first time exceeded the value of the Sony corporation).

Financial indicators of the Samsung company

The total volume of products sold in 1994 amounted to over 5 billion dollars. And in 1995, goods in approximately this equivalent were exported to other countries.

As of 2017, the value of Samsung Corporation is estimated at $23.4 billion, which was achieved thanks to exports and a successful marketing policy. There has been a rapid increase in brand value over the past 10 years - by 280%.

Competitors

In 1969, the company opened a joint venture with Sanyo to produce black and white televisions. After some time, Sanyo is absorbed by his ally, - new company became known as Samsung Electronics.

Competitors in the sale of household appliances are TM Sony, LG, Zanussi and many others. According to Forbes Global magazine, the Samsung brand was awarded the title of the best manufacturer of home appliances in 1999.

One of the main directions of the company is the sale of telecommunications equipment. So, 10 years ago the company's share sales of LCD TVs in European markets and North America amounted to 11.7%, which outpaced the sales of branded goods Philips, LG, TTE and Sony.

When releasing smartphones and computer equipment and the corporation competes with such famous brands as Apple, Lenovo, HTC and others. The brand's smartphones cannot boast of a high status, since the Vertu brand actively occupies a position in the sale of premium gadgets.

Marketing policy of the company

After the death of Chul Lee in 1987, the Samsung concern was headed by his son Kun Hee., who decided not to focus on the scale of production. He stopped producing cheap goods that were of low quality, and began to focus on modern technologies, ahead of time.

The choice was made in favor of quality. And now the Kun Hee company can boast of both mass production and high technology.

Kun Hee is a real reformer who not only restructured the company, but also completely redesigned the marketing policy. Thus, to promote a product:

  • the logo was rebranded (red stars were converted into a blue ellipse with the name of the corporation);
  • a large-scale advertising campaign was implemented around the world;
  • among competitive advantages gave preference not to quantity, but to quality;
  • changed the company’s mission, and also introduced the principle “do not spare money on promotion, but at the same time, spend it with maximum efficiency”;
  • segmented the market into 3 categories of users (with limited, standard and increased requirements for technology);
  • engaged in active support of the social sphere around the world, which increased brand awareness (the Olympic Committee, Chelsea FC and other projects are sponsored);
  • began to channel huge amounts of money into scientific research and improvement of technical characteristics.

Brand in Russia

In 2007, during the international economic forum in St. Petersburg, a cooperation agreement was signed and eventually implemented between representatives of the Samsung corporation and the administration of Kaluga. Thus, factory buildings were erected on the territory of the regional industrial park, which are now managed by the joint venture Samsung Electronics Rus Kaluga. The plant, on an area of ​​43 hectares, launched its first workshop for the production of equipment in 2008.

Since 2009, a distribution center for the Samsung concern and a SERK plant have been operating on the basis of the Vorsino industrial park. The consolidated volume of investment in the joint venture amounted to 3.5 billion rubles.

The Corporation does not forget about the social sphere, providing financial support The Hermitage, the Olympic Committee and the Bolshoi Theater.

Samsung today

In the 4th quarter of 2016, the company's total income increased by 50% compared to the same period in 2015 (amounted to over $7 billion for the period). There is also an increase in income from the sale of smartphones Galaxy Note 7 and Galaxy S7.

The corporation is one of the top 5 companies that are increasing their financial potential at a rapid pace.

An impressive staff of about 150 thousand personnel, and the opening of its representative offices in 62 countries, testifies to the skillful conduct of business. It should also be noted that the brand is highly recognized, which currently stands at about 98%.

It is thanks to the success of the Samsung company that the Korean town of Suwong, where the brand's headquarters is located, is now popularly called Samsung-City.

Thus, thanks to the focus on the intuition of owners and managers, modern technologies and thoughtful marketing policies, Samsung Electronics occupies a leading position among well-known manufacturers of household appliances and electronics.

More than 50 interesting facts You can see about the company in the video.