The article examines in detail such an idea for a small person as opening a street fast food enterprise: features of activity, prospects, stages of creation, as well as the basics of legal regulation.
Formation of the Russian market “fast food” falls in the 90s. It was then that the first McDonald's was opened in Moscow - a catering establishment that caused a huge stir. Time has passed, but the popularity of “fast” food has various categories consumers is not decreasing.
This is due to the affordability, cost-effectiveness and fast service found in fast food. The entire variety of objects of such enterprises is divided into two main categories: stationary And street fast food.
Features of street fast food
Street fast food- this is a format of catering enterprises focused on the prompt production of dishes from semi-finished products and their sale in street kiosks, pavilions, vans, auto buffets, as well as on mobile counters and carts. Distinctive feature Such enterprises have a mono-product specialization.
These can be: pasties, hot dogs, burgers, sandwiches, baked potatoes, shawarma, chicken, shish kebab, sushi, pizza, pancakes, pies, donuts, etc. Along with the main assortment, they also sell related products ( in a share of up to 20%): nuts, water, juices, chewing gum, etc. Independent segment of this market- the so-called fun food(“fun” food), which includes popcorn, cotton candy, chips, etc.
Among the features it is also worth noting seasonality factor: for enterprises “street” January and February are the least successful months for food; the highest sales occur in spring and autumn.
Such enterprises, as usual, are based on a stationary establishment, or have production workshops, and dishes can also be produced directly in the trade pavilion. In the absence of a base enterprise and production workshops, the initial products are purchased from wholesale suppliers. The three-component system of interaction between the main links of business is as follows:
Basic enterprise (workshop, wholesale supplier)
Transport and communications
The final point of product sales
Street catering is characterized by democracy and the lowest average check amount. Such a business is characterized by the low cost of opening a point ( from 7 to 15 thousand $), which allows him to develop quickly. And its profitability is 10 times higher than the same indicator for a stationary enterprise. The profit of a business depends on the following basic parameters: the number of points, the quality of the product, the choice of location, and the correct assessment of the market.
The autonomy and mobility of street cafes allows them to work in any conditions, moving them in case of an unfavorable location.
Factors of business prospects
First, which is worth noting - Russian modern market There are still insufficient catering establishments for middle-class consumers. This niche is now being filled by opening affordable cafes and fast food establishments. In this regard, investment activity is gradually moving from the expensive segment to the segment of cafes and restaurants of the medium and low price category (street fast food).
Next factor prospects is that the demand for street “fast” food is growing steadily. If previously the majority of people preferred to have sandwiches for lunch at work, today many go out specifically for lunch. At the same time, consumer demand in inexpensive public catering outlets has not yet been satisfied - after all, there are not so many places where you can quickly and efficiently have a snack, while spending 100-200 rubles.
In addition, the promise of street fast food lies in the lowest level of investment risk compared to other categories of catering enterprises.
Choice of concept
First you need to determine the direction of your business according to the following characteristics.
Presence/absence of a national component(Russian cuisine - pancakes, pies; Japanese - sushi; kosher; oriental, etc.). The national format is emphasized not only by the range of products sold, but also by the corresponding design - name, decorative elements, colors.
Specialization on a specific product, the main ones of which are:
- Grilled chickens - at the same time you can produce and sell wings, legs, sausages, sausages, and other small meat products.
- Shawarma is an oriental dish made from lavash or pita bread stuffed with chopped fried meat and vegetables.
- A hot dog is a hot sausage in a heated bun, seasoned with sauces, often with the addition of vegetables.
- Hot potatoes - potatoes baked in foil with butter, cheese and salad.
- Sushi - Japanese cuisine prepared from fish, seafood, rice and special type seaweed
- Salads are dishes served cold from finely chopped vegetables, eggs, meat, fish, and fruits.
- Pancakes - Russian dish, prepared from yeast-free or yeast dough. Fillings are added to the finished pancake to taste.
- Pies are baked buns with filling.
- Donuts are dough balls fried in fat, sprinkled with sugar or coated with chocolate, honey, caramel, etc.
- Pizza is an Italian dish in the form of a baked round flatbread of dough, covered with tomatoes, cheese and various toppings. Its varieties are also gaining popularity - cone pizza and mini pizza.
- Sandwiches, hot sandwiches - baked dishes made from bread and filling placed on it.
- Popcorn is a dish made from corn grains heated to high temperature with salty or sweet additives.
- Cotton candy is a sweet culinary product made from refined, cane or beet sugar.
In addition to the main assortment, visitors can be offered hot and cold drinks: tea, coffee, milkshakes, kvass, lemonade, etc. An important feature is that since 2013 it has been prohibited to sell alcohol in non-stationary premises, incl. low-alcohol products - such as beer, mead, cider, poire.
Not only the choice of necessary equipment, production technologies, and design of retail space, but also business profitability. So, for cotton candy this figure is 1000%, for milkshakes 250%, donuts 250%; pies, popcorn - 100%, grilled chicken - 50%.
More information on ideas for providing various catering services can be found in the fast food equipment section.
Business registration
At this stage, you need to open your own enterprise or register as an individual entrepreneur, as well as register with the tax authority and receive a document on registration of cash register equipment.
It is best to register street fast food enterprises as individual entrepreneurs.
OKVED codes
The following types of activities are suitable for the business in question:
55.30 - “Activities of restaurants and cafes”;
52.62 - “Retail trade in tents and markets”;
52.63 - “Other retail trade outside stores.”
Taxation
For the activities of street fast food registered as an individual entrepreneur, two taxation systems are most beneficial - UTII and PSN. At the Moneymaker Factory you can learn more about:
- taxation of catering services and accounting;
Accounting is carried out through outsourcing or using online accounting services ( For example, “My business”). At the initial stage, it makes more sense to handle logistics and administrative functions yourself.
Necessary permits, legal regulation of business
Home feature legal regulation of the activities of street fast food is that it not fully regulated by law. This is the main problem of business, since the requirements of various regulations for such enterprises sometimes contradict each other, and sometimes are impossible to fulfill. To start activities, you must obtain a number of permits and approvals:
Permission to place a commercial mobile facility
Street fast food enterprises are classified as non-stationary objects . The main regulatory act that determines the procedure for placing non-stationary objects is the Post of the Government of the Russian Federation dated September 29, 2010 N 772. According to it, the placement of such facilities is regulated by local governments (i.e., such enterprises must be installed in accordance with the requirements of the local administration).
In Moscow, this procedure is regulated by the Post of the Government of Moscow dated February 3, 2011 N 26-PP. Currently, street shopping facilities are placed on an auction basis.
- Notification of the local authority of Rospotrebnadzor about the start of activities.
- Coordination of recipes for sold dishes with Rospotrebnadzor (in some cases).
- Carrying out registration procedures vehicles(vans, trailers).
- Permission from the migration service for the right to occupy labor activity(only for foreign citizens).
Choosing a location for a trade pavilion
When choosing the location of a street fast food enterprise, it is necessary to take into account factors such as:
- population level of the region;
- level of traffic intensity and crowd of people.
Based on this, the most effective placement of retail outlets is in places with the highest traffic: on central streets, ring roads, at public transport stops, at metro stations, in markets, in the vicinity of office and public buildings, close to educational institutions, in recreation areas, near airports, train stations.
Optimal The area of the trade pavilion is 4 - 8 m2. Its equipment must meet the requirements of sanitary, fire and environmental standards.
Before deciding on the location of a retail outlet, it is worth checking in advance with the local administration about plans for improvement, development, reconstruction of the selected area, and also assessing the level of crime in the area.
Features of SES requirements for fast food enterprises
The basic requirements for catering establishments are contained in SanPiN 2.3.6.1079-01. These rules also apply to fast food enterprises, despite the fact that it is not always possible to fully comply with them.
In this case, it is advisable to follow clause 16 of the specified regulatory document “Requirements for temporary fast food catering establishments”, according to which:
- in the absence of centralized sewerage and water supply, uninterrupted delivery of water is necessary, corresponding in quality to water from centralized water supply;
- the trade pavilion must be equipped with refrigeration equipment for perishable goods food products, ice cream, drinks;
- It is allowed to use only disposable cutlery and utensils;
- Dishes and hot drinks may be prepared using bottled drinking water;
- it is necessary to provide for the availability of containers for collecting waste and its timely removal;
- It is mandatory to carry out sanitary treatment and ensure that staff observe the necessary rules of personal hygiene;
- It is necessary to have a toilet for staff within a radius of 100 m from the place of sale.
Purchase of equipment
The choice of necessary equipment depends on the specialization of the business.
As for mobile tonars or kiosks, they can be purchased or rented. In the first In this case, there are significant savings on rent, but the initial investment increases and tax payments arise. Second option- This is a business with minimal investment, while rental costs increase.
Information on the current cost of equipment for street fast food from our partners:
Staff
At the stage of opening a business, two salespeople working in shifts are enough. They are also responsible for keeping the trade pavilion clean. You can search for workers through advertisements, as well as through specialized recruiting agencies. Personnel must have health certificates.
Interesting franchise: Waffle fast food, "VkusnoWaffle" (investment 290 thousand rubles, payback 4-6 months).
Step-by-step fast food business plan for beginners. Create your own profitable business!
♦ Starting investment in the project: 5,830,000 rubles
♦ Fast food payback period: 24 months
♦ Profitability level according to the business plan: 38.5%
In the modern rhythm of life, eating quickly, tasty and inexpensively is a need that arises for every second person.
This is especially true for large cities such as Moscow. Despite the high level of competition among such projects, the audience of fast food is expanding, thanks to which the work of such an establishment can bring significant income to the owner.
Fast food business plan: planning
The current business plan contains a description of the fast food project in the shopping center.
Opening a fast food on wheels will require less time and effort.
Project Summary
This business plan describes the opening of fast food “N” in Moscow.
The establishment will operate on the top floor of the five-story Dream Town entertainment center.
A part of the food court will be rented for the needs of the enterprise.
The purpose of the business plan project is:
- Providing visitors to the entertainment center with the opportunity to eat quickly, tasty and not at high prices.
- Receiving profit from the project.
Fast food premises
The requirements for a fast food premises, of course, are not as high as those for a full-fledged restaurant.
However, the importance of this point cannot be underestimated and they need to be listed in the business plan. Since fast food "N" operates on the top floor of the Dream Town shopping center in the corresponding zone, it has the following standard structure:
- a counter 5-7 meters long, behind which cashiers and waiters are located;
- customers place an order and pick it up at the fast food checkout - the project operates on the principle of self-service;
- an open area is reserved for tables;
- After visiting, visitors themselves throw out their garbage in a special trash can, leaving the tray on top on a special stand.
This ensures maximum flow and high speed of service at relatively low project costs.
Although food courts have many food outlets, each kitchen must have its own separate ventilation outlet.
Marketing plan for the project
The Russian fast food market is actively developing. At the same time, 20% of the turnover of all companies comes from Moscow.
According to the business plan statistics, the growth rate remains high: 30-50% increase in the number of projects per year. There is an extremely high level of competition in the market and a small number of profitable places for fast food to operate. However, the pace of construction of shopping centers in Moscow also remains at a high level.
Therefore, a food court in the new Dream Town shopping center (commissioned in 2015) was chosen to host the fast food project under consideration.
Competitive advantages of work
The fast food restaurant crowd is predominantly conservative and prefers familiar brands.
To increase awareness of the project that this business plan describes, fast food will be advertised thanks to an active company.
The competitive advantages of the project are:
- Relatively low prices (more affordable than in all other catering establishments in the shopping center).
- Generous portions for adults.
- High speed of work thanks to a fully equipped fast food staff.
Fast food services (products)
Apart from location, another factor in the success of a fast food business is delicious food.
The basis of any menu, which is also included in the business plan, is various semi-finished products that can be prepared quickly, but at the same time retain all the taste.
You can order supplies of these raw materials and other ingredients for the project only from reliable suppliers who have all the necessary quality certificates.
Fast food items should be easy to prepare. The presence of expensive and exclusive components makes no sense. After all, people come to fast foods to have a meal at an affordable price. And foie gras is not something that will satisfy their desire.
Organization of fast food takeaway meals
According to the business plan, fast food “N” will provide “takeaway” service to customers.
Some visitors will place an order with the desire to take it with them. It is necessary to take care of convenient and beautiful packaging with high strength.
This means that food needs to be placed in sufficiently durable, heat-retaining and odor-proof bags. The ideal and most common choice for fast food is cardboard boxes and craft packaging.
The checkout area should have a ready supply of napkins, straws, and portioned spices.
Target audience of the project
Along with the development of the fast food restaurant industry, the target audience of the project is also changing.
Previously, the largest segment of fast food customers, both static and on wheels, was occupied by visitors under 25 years old, mainly middle managers. Over time, from being a youth entertainment, fast food has literally become an integral element of life for middle-aged city residents with average and above-average income.
At the moment, according to the business plan, the distribution looks like this: 
Fast food staff
To start working in a fast food establishment, it is enough to have a staff of 18 people.
The owner will be the project manager.
Opening hours of the establishment according to the business plan: 10.30 – 22.00.
P.S. For high level To ensure that employees perform their functions, shifts are organized.
- Administrator.
Ensures compliance with the standards and culture of fast food customer service, advises on the cost of services, their varieties, the availability of loyalty programs and promotional offers.
Supervises the client base of the project, resolves conflict situations that arise in the work, conveys wishes and comments about the organization of work to higher management, monitors the cleanliness of the hall and production premises (controls the quality of cleaning), draws up schedules for the remaining employees to work shifts, issues salaries and bonuses. - Cook.
Performs a full cycle of food preparation: from cleaning the ingredients to decorating before serving.
Creates a menu based on the wishes and comments of clients.
Keeps records and analyzes complaints from visitors about the composition of dishes, taste and other shortcomings in the kitchen. Distributes responsibilities and controls their implementation among other employees of his fast food site. - Chef's assistant.
Involved in the preparation of surfaces and equipment for cooking, ensures the primary processing of vegetables, fruits, eggs, monitors compliance with the sanitary, technical and production standards of the project, and performs the work of the cook in the event of his absence. - Waiter-cashier.
Greets guests, advises on issues that arise, introduces the project's promotional offers, places orders through the cash register, accepts and records payment, controls inventory, cleanliness and working condition checkout area, participates in thematic and promotional events of the company. - Cleaning woman.
Cleans all office premises and the client area of the fast food restaurant, cleans floors and surfaces, windows, sanitary equipment, removes garbage from the premises, controls stocks of cleaning products and equipment, and performs additional work as directed by senior project management.
To ensure a high level of professionalism, advanced training courses will be organized (administrators, cooks, waiters).
P.S. To organize fast food on wheels, you will need to hire only sellers. In this case, the business plan indicators are recalculated accordingly.
| Job title | Qty. | Salary (rub.) | Total (RUB) |
|---|---|---|---|
| Administrator | 2 | 30 000 | 60 000 |
| Cook | 1 | 35 000 | 35 000 |
| Chef's assistant | 3 | 27 000 | 81 000 |
| Waiter/Cashier | 8 | 20 000 | 160 000 |
| Cleaning woman | 4 | 15 000 | 60 000 |
Salary costs are included in the monthly cost table of the business plan. In the future, it is planned to increase the rate by 10% annually.
In the first year of fast food operation, 396,000 rubles will be paid every month.
Fast food business plan: project implementation
Project Schedule
| 1 month | 2 month | 3 month | 4 month | |
|---|---|---|---|---|
| Registration and paperwork | ||||
| Signing a premises rental agreement | ||||
| Room design | ||||
| Purchase of technical equipment | ||||
| Obtaining the necessary permits | ||||
| Buying furniture for the kitchen and living room | ||||
| Purchase of inventory | ||||
| Recruitment | ||||
| Installation of equipment and furniture | ||||
| Ordering design and printing paper materials | ||||
| Indoor renovation | ||||
| Launch of an advertising campaign | ||||
| Concluding contracts with hired services* | ||||
| Interior decoration | ||||
| Opening of the establishment |
According to the calendar scheme for project implementation, based on the business plan, the opening of a fast food restaurant will occur 4 months after the start of preparatory work.
Calculating the costs of opening a fast food restaurant
| Name | Amount (rub.) |
|---|---|
| Enterprise registration | 15 000 |
| Redevelopment to suit the needs of the enterprise | 80 000 |
| Design and decoration of the room | 200 000 |
| Purchase of lighting fixtures and interior items | 650 000 |
| Repair | 400 000 |
| Installation of fire safety equipment and cameras | 50 000 |
| Purchase and installation of kitchen equipment | 800 000 |
| Purchase of furniture for the kitchen and living room | 600 000 |
| Purchasing equipment for the kitchen and clients (dishes, towels, trays) | 250 000 |
| Purchase of official software "Accounting System" | 125 000 |
| Purchase of mobile terminals for waiters (8 pieces) | 80 000 |
| Employee training | 80 000 |
| Advertising | 75 000 |
| Business development expenses (6 months) | 2 000 000 |
| Design and printing of menus, booklets | 75 000 |
| Purchasing products for inventory | 200 000 |
| Other expenses | 150 000 |
All amounts in the table are indicated in rubles.
Thus, to implement a fast food business plan, an investment of 5,830,000 rubles is required. Start-up costs also include the costs of running the project until it reaches the break-even point.
The source of funding is receiving investments in the amount of 5,000,000 rubles.
The remainder of the amount – 830,000 rubles – will be covered from the personal funds of the project implementer.
Fast food business plan: financial section
“Success for me is about creating something that you can really be proud of.”
Richard Branson
Costs for maintaining and developing a fast food project
Monthly fast food expenses under the current business plan consist of two categories:
- Cost of production.
- Other project costs:
- payment of salaries to employees;
- advertising;
- territory rental;
- payment for hired services;
- utility bills;
- tax deductions.
At the same time, 335,000 rubles from current expenses are covered every month from the amount of 2,000,000 rubles pledged at the start of the project.
Upon reaching the break-even point after 6 months of operation (based on the business plan), the company’s expenses are fully covered by profit.
The distribution scheme for the total costs of the project is as follows: 
Organizing a fast food cafe is a labor-intensive process that requires large investments in opening and development.
However, when fast food is detailed and competent, it will help to assess the risks and scenario for the development of the project. This is the first step towards creating a successful establishment, which can later turn into a chain of fast food restaurants.
The true story of how young businessmen
independently opened a chain of eateries in Moscow under a well-known brand.
- For fast food, location really matters a lot.
Therefore, the choice of premises for the project must be approached carefully.
Don’t forget that you need to not only choose a place of work, but also designate all the rights to it: sign a lease agreement in accordance with all the rules, obtain all the necessary permits from the authorities (SES, fire safety service).
The stages of obtaining them are reflected in the business plan. - When drawing up a menu in the project’s business plan, also focus on the location of the fast food.
For residential areas, the demand for large dishes, grills that you can take with you are in high demand. For people rushing home from work, it is important to buy something that can be heated and consumed at home instead of cooking dinner.
But for fast food in the central region, the sale of “snacks” will be more relevant. After all, people mostly go to such places to eat and return to work. - Be careful in selecting cashiers for the project and monitoring their work.
Unfortunately, cases of theft among employees in the fast food industry are not that uncommon. This is especially evident when working with goods “by weight”. The seller may underreport a little in a few portions, but sell the saved products, putting the proceeds straight into his pocket.
A video surveillance system, surprise inspections and “secret shopper” services for the project will help. - It is worth paying attention to developing a personal style for your fast food project.
Even if you haven’t even thought about expanding yet, this will demonstrate your seriousness and high reliability.
Don't skimp and hire a specialist for this job.
Be sure to include the finished result of the work in your fast food business plan. - On the one hand, opening a profitable fast food project that will not close in the first year is not an easy task.
However, even a beginner in the field of entrepreneurship can achieve success if he puts in due effort to implement the project and focuses on.
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The street fast food industry consists of many areas. It is impossible to cover everything in one mobile point, just like in a stationary one. That is why organizing a business must begin with choosing a concept. The list of specializations is extensive. The most popular:
- pizza;
- grilled chickens;
- hot dogs;
- shawarma;
- hot sandwiches, sandwiches;
- hot baked or deep-fried potatoes;
- pancakes;
- donuts;
- pies;
- salads;
- cotton candy;
- popcorn.
When choosing a direction, you should be based on several factors. Culinary education and experience in a particular specialty is important, but not the most important. Demand in a particular locality is decisive. Let's take the example of selling salads. In a metropolis characterized by a fast pace of life and constant rush, many people snack on the go and prefer to buy ready-made salads. In a small provincial town with a leisurely pace, relatively low purchasing power and the majority of families having a dacha, this type of fast food will not bring significant profit.
When analyzing the characteristics of the market, it is worth taking into account competition. The complete absence of retail outlets in your chosen specialization in a certain area may indicate good prospects or serve as a signal of a lack of consumer demand.
After collecting and analyzing data and choosing a concept, begin drawing up a business plan. It is necessary even for a small retail outlet. Try to enter the most reliable data, this will help identify potentially dangerous issues and correct them in advance.
Main risks
Most fast food outlets close due to common rookie mistakes. In the first place is the lack of clear calculations; this happens with a formal attitude towards drawing up a business plan. The hope that everything will work out along the way and be resolved depending on the development of events is unacceptable for business. Even with in-depth analysis and diligent calculation of possible risks, unforeseen situations arise. But there are much fewer of them, and preliminary preparation helps to cope with difficulties with minimal losses.
In second place among the reasons for failure are poor quality of service and non-compliance with sanitary standards. Fast food does not have a very good reputation precisely because of the irresponsibility of specific entrepreneurs. High-quality ingredients, ideal cleanliness and adherence to cooking technology will help you avoid fines, and in case of regular violations, complete closure. Customer reviews also play a huge role. If they are satisfied with the service, they will recommend you to their friends and become regular customers themselves, but if the service is disgraceful, word of mouth will spread the word about your shortcomings very quickly.
Some destinations are characterized by a certain dependence on the season. But it is not critical, and if properly organized it will not greatly affect profitability.
Location
For street fast food sales, the choice is clear - the most crowded places with heavy traffic. First of all, you should consider central streets, public transport stops and the metro. Areas near train stations, bus stations and airports, large markets, office centers and educational institutions are worthy of close attention.
If there is too much competition on central streets, it is worth considering locations on busy highways in the suburbs near ring roads, gas stations or large shopping centers.
When choosing a place for trade, you should study the plans of the city administration for the development, reconstruction and improvement of a certain area. Perhaps an area that seems unpromising at first glance will soon become a very profitable place, or vice versa, the vacant plot you like will soon be developed. Also, be sure to analyze the crime situation in the area - you should stay away from dangerous areas.
Equipment
The choice and cost of equipment depends on the specialization. There are a lot of offers on the market. Manufacturers offer fully equipped mobile points. There are options for signing a leasing agreement or renting an equipped van.
Personnel
As a rule, at the starting stage, two salespeople are hired who work in shifts. When starting out, it is advisable for an entrepreneur to also take part in preparing dishes and serving customers. This will allow you to see personally the shortcomings in the organization and objectively test the business idea.
You can hire staff personally or entrust the process of selecting applicants to an agency. In addition to equipment skills and conscientiousness, politeness and dexterity are important. Features of fast food - quick cooking food. If a customer has to wait a long time or interact with an unfriendly salesperson, he will never come to your establishment again.
Calculation wages it is advisable to make up the rate and an additional percentage of revenue. This system encourages employees to work more actively to increase sales.
Maintaining financial and tax reporting can be outsourced. But if you decide to expand and open new locations, you should hire a full-time accountant.
Documents and licenses
The most optimal option for registering a fast food outlet is individual entrepreneur. The following documents are submitted to the tax service:
- A completed application in the prescribed form.
- Information about the selected types of activities (OKVED – 55.30; 52.62; 52.63).
- Receipt for payment of state duty.
- Passport.
- Original and photocopy of TIN.
- Information about the chosen taxation system and an application for inclusion of your company in the register of payers.
The choice of taxation system should be chosen after a thorough analysis of the features of each of them. For fast food, UTII or PSN (patent taxation system). The second option has various nuances depending on the region of activity, since the maximum value of the potential income of an individual entrepreneur is set at the local level. In many cases, PSN is more profitable than UTII, but it is very important to calculate and compare the amount of tax in both systems. It makes sense to hire a specialist for this job.
After completing the tax documents and registration, you should purchase and register a cash register. For individual entrepreneurs, opening a current account is not necessary, but if your work involves a large turnover, you will not be able to do without it. For an LLC, having a current account is mandatory.
Since a mobile fast food outlet is a catering establishment, the SES requirements are high. They are contained in clause 16 of SanPiN 2.3.6.1079-01. Before starting the organization and in the process of choosing a location, you should consider at least the basic points:
- If there is no access to a centralized water supply, it is necessary to ensure uninterrupted delivery of water of similar quality.
- Food and drinks are prepared using bottled water.
- It is necessary to have a toilet for employees within a radius of 100 m from the location of the outlet.
- For perishable foods, drinks and ice cream, a refrigerator is required.
- Only disposable tableware can be used.
- Personnel must have health certificates.
- Sanitation according to established rules with certified products is mandatory.
- It is necessary to ensure the availability of containers for collecting waste and garbage and timely removal.
You must have technical specifications cooking, recipes and certificates for all ingredients - these are provided by suppliers.
Registration of the lease of the plot takes place at the local administration. The procedure can last about 3 months, since by law the site must be put up for tender and offered to the entrepreneur who proposes the most attractive project. If you rent a plot from a private owner, everything goes much faster and easier.
Marketing
For fast food, only outdoor advertising installed directly near the outlet is effective. Order the production of a remote structure (shtenter). The design of the mobile van is also of great importance. A brand name and logo should be developed as early as possible. Registering a trademark takes a long time and requires investment, but if you plan to work further and develop a positive brand image, it is necessary to do so.
Order the production of packaging materials, bags, containers with your brand logo. This is a very effective marketing technique.
Profitability
Each specialization has different numbers. But fast food is an area characterized by high profitability. Much depends on the location and quality of service.
Resume
Street fast food is very promising direction. In Russia, this niche is not yet highly competitive. According to experts, the demand for fast food will increase, and there are many opportunities for a newbie to get a good start.
You should listen to the words of Charles de Gaulle: Always choose the most difficult path - on it you will not meet competitors.
Fast food cafes are very attractive to those who do not have a lot of capital for a start-up.
But with the help of this business, you can earn quite a lot and provide for yourself in the future for years to come.
Fast food services are in demand among those people who do not have time for proper nutrition. These may be those people who are always in a hurry and do not have the opportunity to cook and dine at home: students in schools, universities, employees of various organizations.
This article was developed specifically for individuals who will organize their own business in this area. And so let’s get acquainted with the fast food business plan.
Cafe opening
On the street you can see countless different fast food establishments. After all, it is these establishments that allow you to recoup your costs as much as possible and achieve good profits.
Experienced businessmen also appreciate their ease of organizing work and instant positive financial turnover.
Such establishments are almost always a guarantee of success! But it is worth noting that the area of your establishment must be at least 4 sq.m.
To register your premises with the tax office, you need to register it as an individual entrepreneur, and accounting should be kept according to the UTII system.
How to choose a place for a cafe
In order to earn good income and not remain in the red, you need to choose a “live” good place for a cafe.
Such places could well be train stations, airports, areas near various public transport stops, shopping, entertainment and business centers.
If the city is attractive to tourists, be sure to choose a place where a large number of people gather, for example, close to attractions or large entertainment centers. Places near recreation parks or beaches will also be successful.
How to choose a place for fast food
But it should be remembered that the revenue earned directly depends on the season.
The times of year when the amount of revenue will reach its highest peak are spring, summer, and also warm autumn, when many people take long walks and are likely to stop for a snack or buy drinks.
However, in winter, your revenue will depend only on hot food and drinks, so it’s worth thinking about changing the assortment at this time.
Competently attracting clients
As James Goodnight said: The key to business success is innovation, which comes from creativity.
A good way to attract a buyer is to entice him with the smell of food.
This means that the seller is obliged to cook in front of the client, so that all passers-by can hear the light and pleasant aroma from the dishes being prepared right in front of them.
You can be sure that the client will not remain indifferent if he watches how his order is being prepared. And I will definitely recommend this establishment to my relatives or friends.
But it is worth noting that in order to attract even more revenue, you need to purchase fresh and high-quality products, this way you will gain your rating and popularity. It is necessary to continue to try to adhere to this principle so as not to lose clientele.
Business plan development
Your fast food business plan must certainly contain all the necessary information about attracting customers, the sales process, and ways of additional income from this activity, if possible. The range of products must also be indicated.
Business plan development
In this regard, it is necessary to answer the following questions, without which there is no point in opening a cafe:
- solve the problem of connecting to the power grid and access to water;
- coordinate with special authorities to use a specific location for the area of activity;
- hire two employees for sales at one kiosk, for a shift schedule;
- Accounting can be carried out by the entrepreneur himself, but you can also hire an accountant on the side.
The plan must indicate the ability to pay to purchase the necessary equipment.
Such equipment could be the following:
- conventional oven,
- cash register,
- freezer,
- showcases and racks,
- microwave oven.
Planned expenses cannot be ignored. This is necessary to calculate the required amount for investment.
From the above data, we can draw the following conclusion: with intensive work of the cafe, self-sufficiency is achievable within 10 months.
An approximate calculation of the amount required to open a fast food cafe in the table
Monthly expenses
Planned income
Conclusion
If you decide to try yourself in this area of business, then you have chosen the right and simple path to success. It does not require large investments and can quickly pay for itself in all costs.
You can attract clients in a variety of ways, the main thing is that it is original.
For example, you can decorate food with fresh herbs, vegetables or fruits, then your customer will definitely come back and, probably, more than one.
Source: https://SovetProst.ru/kak-sostavit-biznes-plan-fast-fuda.html
How to write a business plan for opening a fast food cafe
Currently, the fast food industry can be considered the most widespread activity.
This catering outlet usually looks like a self-service cafeteria that prepares and sells simple food and drinks.
This is the perfect place for a snack during your lunch break or even a full dinner with friends.
Previously, fast food was only popular in densely populated cities. And now such a food point can be found even in an urban village. The reasons are extremely simple: low cost and good taste.
Resume
Organizing such a cafe is a fairly simple process that will not cause difficulties even for a beginner.
There are a large number of fast food establishments, and in order to stand out and achieve popularity in this market segment, you need to develop your own concept and draw up a detailed and effective business plan.
Here you can download a sample of such a document for free
A business project usually includes the following important points:
- existing types of similar establishments;
- level of competition and analysis of the existing market;
- calculation of initial and current financial investments;
- effective advertising campaign;
- optimal staffing;
- the sequence of implementation of all stages necessary for opening;
- payback period for investments.
Detailed information on how to open a fast food restaurant is presented in the following video:
Types of establishments
Fast food can be presented in one of 2 formats:
- Street format is a retail outlet operating in the open air: a mobile counter on wheels, a pavilion, a kiosk or a van. The buyer purchases food that has just been prepared before his eyes.
- To permanent establishments refers to a pizzeria, small restaurant or coffee shop. Currently, the food court, a food court located inside a shopping center, is very popular.
Such establishments are based on one unifying factor: the menu includes only those dishes that require minimum quantity time.
Finding out which format is better does not make any sense, since the owner of any outlet will be able to receive a decent income. Of course, you can count on this provided that the work process is properly organized and the raw materials and equipment are of high quality.
Analysis of the market and possible competitors
To organize a food point, you need to familiarize yourself with some features:
- If the conversation is about metropolis, the information naturally suggests itself that the main clientele of such an establishment will consist of office workers and representatives of business youth. The most important thing is to choose the right location - it should be in the central part of the city, near office building or business center. It is better not to take into account the residential area and the outskirts, since then you can forget about the high throughput.
- When considering small town should be based on completely different indicators. The main clients of such an establishment are parents with children and young people, therefore, a novice entrepreneur should pay attention to pricing and take care of organizing such services as holiday decoration. Cafeterias are in particular demand in the winter, during the holidays and holidays. The design of the room should be as attractive as possible for children's attention, for example, you can focus on interactive games or entertainment rooms. By the way, opening a fast food restaurant in a provincial town will require less effort, since the level of competition there is much lower than in a metropolis.
The presence of competitors should not be an obstacle. It’s just that the business plan should be based on an idea that can become a significant difference and advantage of your establishment.
Another prerequisite is to conduct marketing research.
The analysis should be based on location, pricing, menu and potential customers.
Such research will help find answers to many questions that stand in the way of every novice entrepreneur.
Financial plan
It is impossible to say unambiguously how much money you need to open your own fast food establishment.
The reasons are quite simple: equipment, rent, wages and other expenses can vary significantly depending on a particular city or region.
On average, capital investments include:
- purchase of furniture and equipment - 10 thousand dollars;
- rent of premises, utility bills and taxes - 2 thousand dollars. per month;
- payment of wages - 2 thousand dollars. per month;
- carrying out an advertising campaign - 1 thousand dollars. in the first months of work.
There is no need to worry that your own establishment requires such a significant amount of investment, because the payback of the project comes very quickly - within the first 6 months. And the profitability value, which many entrepreneurs easily achieve, is 60-65%.
Marketing plan
Successful development of a point is impossible without an effective advertising campaign, especially at the initial stage of activity.
For example, you can attract customers with the help of a beautiful bright sign, banner or advertising banner.
In addition, you can place an advertisement about the opening of an establishment in the media mass media and the Internet.
It is necessary to develop your own style for the establishment. This could be branded clothing or a logo printed on dishes, packaging and other items related to the activities of this outlet.
If the fast food location is in the central part of the city, this will significantly reduce the costs required for an advertising campaign by about a third.
If you are interested in how to open a franchise pizzeria, check out this article.
You can read about how to open your own restaurant from scratch here.
Required Personnel
Any cafeteria needs the following employees:
- manager or administrator;
- cook;
- salesman;
- cashier;
- cleaning woman.
The amount of funds required for monthly payments to the staff serving the establishment is approximately 2 thousand dollars.
Fast food belongs to the category of business that, if approached correctly, can generate decent income starting from the first year of operation.
If a large retail outlet is preparing to open, then in addition to the employees described above, it is advisable to hire a manager who will coordinate the work of everyone else.
Determining factors that should be relied upon when recruiting personnel:
- special training and qualifications corresponding to the required specialty;
- having experience in a similar position in another establishment practicing public catering;
- knowledge of relevant regulatory documentation related to this type of activity.
An equally important criterion is the presence of such qualities as communication skills and the ability to build a dialogue with the visitor.
Organizational plan
The following basic steps must be completed by every entrepreneur who decides to open his own fast food establishment:
| Preparing the concept of the establishment and drawing up a business plan | January 2016 |
| Search and rental of suitable space, registration of a legal entity and preparation of all necessary papers | February 2016 |
| Menu creation | March 2016 |
| Purchasing everything you need: equipment, dishes, furniture, inventory, groceries | March 2016 |
| Search and hiring of employees | March 2016 |
| Installation and installation of equipment | April 2016 |
| Development of an effective strategy, the main goal of which is promotion | April 2016 |
| Conducting an advertising campaign | April-May 2016 |
| Official opening | May 2016 |
If you are planning to open an ordinary cafeteria, then it is not necessary to register as a legal entity; the status of an individual entrepreneur will be quite enough.
What you cannot do without are permitting documents, namely:
- activity permits issued by Rospotrebnadzor and the fire inspectorate;
- certificate or declaration of conformity for products and equipment used.
Each employee of the establishment must have a properly issued sanitary book. But such a business does not require a license.
The effective operation of an establishment of this kind largely depends on the correctly selected premises. It should be a populous area with business and entertainment centers.
If we are talking about a tourist city, then it is better to locate the point near some attraction. No less advantageous is the proximity to a train station, cinema, park, shopping center, etc.
The room itself should not be too small; it should have a separate place for a kitchen, sales area, warehouse, locker room, toilet, etc.
Payback period of investments
The level of profitability and payback mainly depends on the pricing policy of the establishment. In order for capital investments (about 1 million rubles.
), spent on opening the cafeteria, paid off within the 1st year of operation, the average check should be approximately 600 rubles.
By the way, this payback period did not include possible mass holidays and celebrations.
A fast food establishment is very popular, therefore, its owner can expect to receive a lot of income.
Source: http://ZnayDelo.ru/biznes/biznes-plan/fast-fud.html
How can you open a fast food restaurant from scratch?
How to open a fast food business from scratch? To get maximum income from a business, you need to decide on an idea and make preliminary calculations.
The business idea of opening a catering stall is ideal for those who do not have a large initial capital.
At the same time, the profitability of the project is obvious; its profitability will be very high, since tasty food is in demand among huge amount people, and the flow of customers is guaranteed.
Preparatory activities
How to open such a business? First, you need to pay attention to drawing up a business plan.
It should reflect in detail calculations of total costs, expected profits, and a list of probable risks.
If this manipulation is successfully completed, you can begin registration. To do this, contact the relevant authorized state authorities.
The idea of a snack bar is very successful. Such an enterprise has a specific target audience.
Therefore, it is important to place it in a place where a large number of people are constantly present.
Usually good location becomes an area near a market, train station, university or other educational institution.
When opening fast food from scratch, you need special attention devote time to creating a menu. It must be carefully selected. Because of this detail, net revenue may vary significantly.
If the food is really tasty and of high quality, then there will be a lot of visitors, they will definitely visit the stall again. They will become regular customers and will do good advertising for the establishment, telling all their friends, acquaintances, and relatives about it.
At the same time, the businessman will be able to receive constant high profits, which will allow him to recoup his capital investments in the shortest possible time.
Bright ideas should be used when choosing a room design. Outside and inside, it must be attractive and as comfortable as possible. It is important to ensure that the living room and kitchen are perfectly clean. All orders must be completed as quickly as possible. short terms and absolutely accurate.
It’s a good idea to organize a bar counter where anyone can order coffee, juice and other drinks. However, when developing a business idea, one should not forget about furniture.
It is necessary to purchase a sufficient number of tables and chairs to make any client comfortable, especially if old man or child. Furniture should be selected of good quality and comfortable.
You should not skimp on equipment, as cheap products will not last long.
Having drawn up and calculated a business plan, fast food needs to be properly registered. The most suitable form of documentation, interaction with the federal tax service, suppliers, contractors and others is individual entrepreneur.
Since the opening of an enterprise is related to the public catering sector, to register it you need to contact a number of institutions to obtain permits to start activities. Permits are issued by:
- Federal Tax Inspectorate.
- Sanitary and Epidemiological Service.
- Russian consumption supervision.
If the operation is carried out in the form of individual entrepreneurship, an individual can successfully use the simplified tax collection system.
When opening any commercial establishment, it is impossible to do without marketing activities. Successful promotion is determined by the right advertising campaign. It is desirable that it be comprehensive. Forms of advertising that can be used:
- outdoor advertising;
- boards displaying menu dishes;
- advertising leaflets.
On the opening day of a new establishment, it is best to take care of organizing a not too large-scale presentation. In this case, you should use the services of special agencies that work with outdoor advertising.
Important Sections of the Plan
A fast food business plan must include a production section. It reflects the list of equipment that needs to be purchased. For the diner you need:
- microwave oven;
- coffee machine;
- cheburechnitsa;
- refrigerated display case;
- meat grinder, etc.
You should choose the most suitable utensils, for example, plastic for disposable use, ceramic, wood.
When a business plan is drawn up, fast food will not do without the financial part. The amount of income received is not determined by the high cost of selling products, but by the number of customers who will visit the diner every day. Capital investments should be approximately 150 thousand rubles.
Costs for purchasing furniture items, the necessary equipment, inventory will amount to about 80 thousand rubles. You can make repairs to the premises for 45 thousand; 15 thousand will have to be allocated for advertising events.
You will need to pay for the services of various authorities when registering a business.
In addition to the listed expenses, every month you will have to spend money on:
- Rent of premises and its maintenance (40-50 thousand rubles).
- Salary to employees (60-70 thousand).
- Grocery purchases (from 100 thousand).
In addition to costs, the business plan for which you are going to open a fast food restaurant reflects daily income, average revenue and net profit for 30 days.
How to make a business profitable? You definitely need to analyze the market and study your closest competitors in the area. These are nearby cafes and snack bars. It is important to find out information regarding their menu.
If the competition cannot be overcome, then you should think about moving the fast food business to a more suitable location. When competition is relatively low, it is necessary to think about original ideas for catering or introducing new dishes to the menu.
For example, these could be vegetarian sandwiches, exclusive pastries with unusual fillings.
A well-thought-out business idea is the key to the success of any entrepreneur. It is important not to miss a single detail, then the results will definitely justify all the efforts.
Source: http://xn----8sbebdgd0blkrk1oe.xn--p1ai/biznes-plan/eda/kak-otkryt-fast-fud-s-nulya.html
Fast food business plan
In our country, fast food is widespread, millions of citizens love it, there are several reasons for this: accessibility, the ability to have a snack on the run, it is very tasty, usually street food points are located in convenient places.
Fast food business plan: main advantages
1) This type of business is the least demanding in terms of start-up costs. At first, its opening and development requires a rather modest amount. So almost everyone can try their luck in this area.
2) Another advantage in favor of fast food is that it does not require special qualifications of personnel - everyone can learn to cook food using proven technology in a few days.
3) As a result - a quick return on invested capital in case of success. To implement a business idea, a minimum of special equipment is required.
You can read more about the implementation of a fast food business idea here.
| ORDER A BUSINESS PLAN WITH CALCULATIONS HERE AND NOW! |
However, before opening a kiosk or pavilion, you need to make sure that the chosen location will be in demand among customers. To do this, it is necessary to conduct marketing research.
The demand for such food is always high - everyone wants to eat, and eating quickly and tasty is doubly enjoyable.
Therefore, in the catering industry there is always a niche that can be filled, even though the competition in this market is very high.
What is the essence of such a business?
The fundamental point is the choice of location. It’s not for nothing that where there are a lot of people, there are many stalls with street food for every taste.
Such places could be:
- railway stations,
- metro stations,
- areas near universities,
- market squares, etc.
Naturally, without tasty and high-quality food, no fast food business plan will help you. For success, you need a well-designed and selected menu with tasty, nutritious and, above all, safe food.
Efficiency in receiving and fulfilling orders is also very important; actions must be honed to the point of automation, otherwise the customer may simply leave without waiting for the dish.
Fast food business plan: how much will such an undertaking cost?
But in general outline The initial costs are as follows:
- Repair and styling of the premises - 40 thousand rubles;
- Marketing expenses (advertising, signs, banners, flyers) – 12 thousand rubles;
- Purchase of furniture, inventory and fixtures, equipment - 80 thousand rubles;
- Registration and documentation enterprises - 10 thousand rubles.
In addition to the initial investment, you will have to spend money monthly on:
- Salary to employees - 70 thousand rubles/month;
- Rent and maintenance of a kiosk - 60 thousand rubles/month;
- Purchase of products and consumables (if the required volumes are reached) - 110 thousand rubles/month.
In each specific case, these numbers may change, both up and down.
What do you need to pay attention to during the project?
The main things in this business are:
- quality and freshness of products,
- tasty menu designed for a wide range of visitors,
- efficiency of work
- and the friendliness of the staff.
If all these aspects are satisfied, your business will work. After a few months, the costs will pay off and you will begin to make a profit.
Fast food business plan: main risks
In fact, of course, there are risks:
- poorly chosen menu or place,
- too much competition
- bad staff
- and the worst thing is not fresh or tasty food -
can forever bury dreams of owning their own business.
All these aspects, when implementing a fast food business plan, need to be especially carefully monitored at the start.
Basic steps towards a profitable business
- Choose a place and room;
- Select personnel;
- Select the type of cuisine and menu;
- Carry out room styling and advertising campaign;
- Buy groceries.
- Start making your dream come true!
Remember, in any business the main thing is perseverance, belief in success and work and more work. Everything will work out for you!
Fast food business plan
Good luck in your business!
Source: http://www.b-i-plan.ru/2015/05/16/biznes-plan-fast-fuda/
Your own business: how to open a fast food restaurant. Where to buy semi-finished products and equipment for fast food. Calculation of profitability, documents and requirements of SES:
Why, wanting to invest money in business, do many entrepreneurs around the world choose the fast food industry?
The demand for fast food establishments is great not only in large cities, but also in small regional cities. The food served in them is rich in taste and satiation. And this is not to mention the fact that its cost is several times lower than lunch in a full-fledged restaurant or cafe.
It is not surprising that many are interested in how to open a fast food restaurant and start making money from it. And now you will learn some of the secrets of this popular business.
Step 1. Select the enterprise format
Organizing a fast food restaurant begins with choosing one of two enterprise formats: stationary or street.
Street fast food includes retail outlets operating in the open air: mobile carts and counters, pavilions, kiosks and vans. The food is prepared right in front of the customers and served there, on the street.
Stationary establishments are primarily pizzerias, bistros, small restaurants, coffee shops, etc. recent years So-called food courts - restaurant patios near shopping centers - are becoming increasingly popular.
However, all such establishments have one thing in common: the menu is based on dishes whose preparation requires minimal time.
There is no point in arguing about which of these two formats is better - almost any retail outlet will bring a good profit to its owner. Of course, only under the condition of competent organization of the work process and the use of high-quality equipment and raw materials.
Step 2. Competitor analysis
When opening a private fast food restaurant, it is extremely important to analyze the activities of your main competitors (especially if you live in a big city).
In this case, it is necessary to study the clientele, location, product range and pricing policy of other enterprises.
At the same time, you will be able to see the main mistakes made by your competitors and avoid them in your work.
Step 3. Business registration and paperwork
Organizing fast food in street format is possible for individuals registered as individual entrepreneurs. No additional licenses are required for trading.
However, an important point is to obtain permits from the fire inspectorate and the sanitary-epidemiological service.
In addition, you will need certificates of compliance of your equipment with relevant standards and documents confirming the quality of the products.
If we are talking about a full-fledged fast food cafe, it would be more logical to register a legal entity LLC.
Step 4. Selecting a room
If you are interested in how to open a fast food restaurant, you should focus on places that are characterized by large crowds of people. An excellent option is a location close to shopping and office centers or right on their territory. In this case, you will ensure a stable influx of clients.
You must have at least 5 rooms at your disposal (including a kitchen, sales area, warehouse, toilet and staff quarters).
The premises must have high-quality repairs, all communications must be provided (electricity, cold and hot water, heating, gas, etc.).
Step 5. Purchase of equipment
Now let's talk about what equipment is needed for fast food. The more different units you use, the more opportunities you will have to expand your product range.
A standard set of equipment for organizing the work of a fast food establishment includes:
- apparatus for preparing hot dogs;
- pancake makers;
- grills;
- deep fryers;
- waffle irons;
- thermal showcases;
- apparatus for preparing shawarma;
- microwave ovens;
- boilers;
- electric food warmers/microwave ovens;
- chest freezer/refrigerators;
- refrigerators for drinks.
In addition, you will need cash registers, dishwashers, dishes and cutting tools (if we are talking about creating a full-fledged cafe).
Modern equipment for fast food allows you to significantly reduce the preparation time of various dishes, reduce their cost and ultimately get truly tasty, appetizing food that not a single visitor can resist!
A little freebie
Already interested? Indeed, people interested in how to open a fast food business can get some help from large manufacturers soft drinks (Nescafe, Coca-Cola, Nestle, etc.).
These companies are extremely interested in increasing the supply of their products to such points, and therefore can provide you, as a fast food owner, with refrigerators for storing drinks for free (or in installments).
If we are talking about an open-air cafe, then they can also help in terms of decorating the outlet, for example, providing branded umbrellas for tables.
Step 6. Analyze seasonality
Fast food as a business is quite dependent on seasonality. The largest influx of buyers is observed in spring and autumn.
In the sultry summer days demand drops slightly, but the sale of soft drinks can generate quite a large cash register during this period (just imagine how many people there will be who want to drink a can of cold cola in 40-degree heat!). In addition, selling delicious ice cream will attract customers in the summer.
Step 7. Search for personnel
Fast food is a business that, with the right approach, can bring you huge profits in the first years of activity.
To keep your business running smoothly, you will need salespeople, cooks, and cleaners. If you are planning to open a fairly large retail outlet, the skills of managers coordinating the work of the rest of the staff will be useful.
In the process of selecting employees, you should focus on the following factors:
- availability of special training and qualifications in this specialty;
- experience in similar positions in other catering establishments;
- Knowledge of relevant regulations related to work in the catering industry.
In addition, an important point is the communication skills of all employees and their ability to build communication with clients.
Step 8. Buy groceries
The most profitable solution is to buy special semi-finished products for fast food. Find out which companies in your city offer similar services and try to arrange regular wholesale deliveries.
It is advisable to start with small volumes - in any case, you will need time to understand which dishes from your menu are in greatest demand. You should understand that you will need large quantities of some fast food semi-finished products, while others may be better not to spend money on at all.
The advantages of using semi-finished products are obvious: you will significantly reduce the time required to prepare various dishes (don’t forget that this is the main difference between fast food outlets and regular cafes and restaurants!), and you will also be 100% sure of their quality.
This is due to the fact that in industrial conditions increased requirements are imposed on the safety and quality of products, and failure to comply with them is fraught with serious consequences for the manufacturer (fines, closure of production and even litigation).
Step 9. Do you need a food delivery service to your home?
There can be no definite answer here. It all depends on the specifics of your activity.
For example, if you offer Italian, Japanese or Greek fast food, and at the same time prepare other dishes of national cuisine (sushi, udon, salads, pizzas), most likely there will be many who want to enjoy them without leaving their home or office.
On the other hand, if your product offerings are limited to hot dogs and sandwiches (the standard options offered by small fast food stands), the likelihood that anyone will order them to your door is almost zero.
If you nevertheless decide to organize a food delivery service at home, it will be most convenient to organize acceptance of orders online (through the website of your establishment).
This way, your customers will have the opportunity to slowly make a choice, read detailed information about different dishes and, finally, order what interests them.
In this case, the staff must have several drivers who will deliver orders to the specified addresses.
Step 10. Advertising
For success, it is not enough to know how to open a fast food restaurant - no less effort and time will need to be invested in the development and advertising of your business.
Design a bright, attractive sign, use advertising banners and streamers to draw attention to your establishment or outlet. Don't forget to advertise the opening in local media.
Many newspaper and magazine editorial offices allow you to do this for free or for a nominal fee.
If you have the opportunity to allocate enough funds for advertising, do not neglect it. Remember that the faster people learn about you, the faster your investment will pay off and the faster you will start making real profits.
For fast food, a recognizable corporate identity is of great importance. Therefore, you definitely need to take care of such little things as branded uniforms for employees, logos on packaging and utensils, etc.
Step 11. Financial analysis of the project
It is impossible to say for sure how much it will cost you to open own business in the fast food industry. Indeed, in different cities the cost of equipment, rent, salary levels and other expenses will vary significantly.
However, on average you will need:
- for the purchase of furniture and equipment - from 10 thousand. e.;
- for employee salaries - from 2 thousand. e. monthly;
- for advertising – from 1000 USD. i.e. per month (at the first stages, then less).
Despite the fact that opening your own fast food restaurant requires significant financial costs, it will pay off this project maybe in six months. And the level of profitability that most entrepreneurs achieve without extra effort is 60-65%. Not bad, isn't it?
Franchising in the fast food industry
This is an excellent option for those who seek to significantly reduce business risks. The point is simple: there is a manufacturer that is already well known in its field.
He invites private entrepreneurs to cooperate and provides, for a fee, the necessary set of equipment, products and ingredients, and also provides full training.
You are required to find a suitable place, rent a room, hire staff and... start earning money!
As you can see, everything is quite simple. This option does not require large financial investments. In addition, in recent years, the requirements for franchisors themselves have been significantly reduced - now only secondary education and “business acumen” are sufficient.
Another advantage of franchising is that you do not need to spend money on advertising and build everything from scratch - the brand is already quite well known, and the production and sales organization scheme has already been perfected thousands of times at other points.
Gives his advice on organizing a fast food business general manager"Kroshka-Kartoshka" company, Andrey KONONCHUK.
For of this business The location of the RV plays a huge role. 100 meters to the right or left makes a difference. It happens that the difference in revenue between two points that are located within visibility is 50%. Therefore, it is necessary not only to determine that “successful place”, but also to obtain the right to occupy it. Nowadays it is very difficult to obtain permits in Moscow.
Before you start investing in this business, find a retail location and determine whose it is. If this is municipal land, look for the right official and formalize everything accordingly. As for shopping centers, it is now simply impossible to negotiate the location of a retail outlet near them for less than $500. For a novice entrepreneur, this is unprofitable and impractical.
The initial investment in this business is really small. An equipped auto buffet costs 10-15 thousand dollars, a grill - about 8 thousand. Here you should also add the costs of developing a corporate style. Further costs will be associated with paying salaries to employees and purchasing products.
But you shouldn’t expect big profits right away. Your product should be relatively inexpensive (more expensive than grandma's, but cheaper than McDonald's). The turnover of one non-stationary Kroshka-potatoes outlet is up to $500 per day.
Determining exactly what from the wide range of fast food you will sell is not so important. Today there are many outlets offering a variety of dishes, from potatoes and pancakes to exotic Korean snacks.
Your choice is up to you. The only thing to consider is the location of your RV. So, in “dormitory” areas or new buildings, grilled chickens sell better; they are bought so as not to cook at home. But in public places, such chickens will be much less popular - there will be few people who want to eat chicken on the go, pouring grease on their hands (where should they wash them? And it’s easy to get their clothes dirty!). And, on the contrary, it is absolutely inappropriate to put up tents of other fast food in areas of new buildings, even near the metro. It is unlikely that anyone will buy fast food if there are only a few meters left from home and a hot, full-fledged dinner is waiting there. Place your tents near the metro, entertainment areas, and in central squares.
If you plan to organize a 24-hour operation of the point, choosing a location becomes doubly important. It is very difficult to find a place where a continuous flow of customers is guaranteed at any time. But you can find a constant flow of... cars. It is better to locate such a 24-hour buffet near the road. Clients are guaranteed day and night. At the same time, paradoxically, parks turn out to be a “lost place” - people appear there only in the evening, and even then in the summer.
A beginner should know that if after the end of peak demand not a single buyer comes to you within an hour, the outlet will become unprofitable.
Practice shows: if you place your auto buffet next to “Kroshka Potatoes” or “Russian Pancakes”, then the revenue will not only not decrease, but will probably even increase. The trick is that a certain “food zone” is being formed, where people go specifically to eat. Eating one potato every day gets boring, but if there is a choice, it always attracts customers. The existing “food zone” will attract additional visitors.
Everyone knows that the level and quality of a restaurant depends on its management, which, in turn, directly affects the ordinary staff. The level of service depends on it. But in this business, auto buffets are scattered throughout the city and you cannot assign a separate manager to each one. It turns out that abuse in our system is much more likely than in the case of a stationary cafe.
There are especially many problems with “by weight” fast food, where the product is applied with a measuring spoon. It’s really difficult to accurately set the allotted portion, but you can make a “mistake” on purpose, miss two or three clients, and put the saved portion to your regular customer, and the money in your pocket. So during a shift you can earn an amount equal to the daily profit. This is the main scourge of street trading. In this regard, piece trade is much more profitable.
Of course, you can arrange general inspections. But this cannot be done during peak hours; customers may be outraged. You can arrange unexpected inspections and test purchases. But this requires increasing staff, and novice entrepreneurs can hardly afford this right away.
I advise you to hire older women. Older women, unlike young ones, have something to lose, which means they work more responsibly.
Salary largely depends on profitability. In summer, if the point is at good location, wages can reach (and even exceed) $50 per shift. And in winter, when it’s cold, it decreases. But there is an agreed minimum - the seller cannot receive less than 250 rubles for a shift that lasts 24 hours.
Beginning entrepreneurs should think about developing their own corporate identity at an early stage. By doing this, you position yourself as a company that takes business seriously. If you spend money on design and decoration, you will no longer allow yourself to brush aside issues of product quality.
Try to add some zest to the process of preparing fast food. In the case of “Kroshka Potato” this is the process of transformation hot potatoes, pulled out of the oven - in puree.
"Street" has its advantages - such trade is very profitable. Moreover, if the auto buffet is on wheels (that is, it can be moved at any moment), there is no need to arrange a land allocation for it, which means that operating costs will be minimal, usually no more than $500-700 per month. In the summer, the profit of some similar outlets is even higher than that of stationary food establishments.
The only downside is constant communication with the SES, tax, trade, gas inspections, fire departments... In a stationary establishment, this is easier - you get permission from the SES once. But without a well-developed and profitable street network, it is almost impossible to build a sufficient number of stationary points. A stationary point is 5 times more expensive than a street one; the cost of its creation will be about 60 thousand dollars. Yes, and rental rates in some shopping centers reach about 8 thousand dollars per month (for comparison: a car buffet costs from 50 to 100 dollars per month). But sales volumes turn out to be almost identical. But hospitals are the future. Kroshka-kartoshka already has stationary retail outlets in IKEA, Auchan, Ramstore and other stores.
Set yourself up for success. A confident person has a better chance of convincing potential partners. It’s best to start with three auto buffets. It is not advisable to open one point; there is just as much hassle in opening it, but the profit is much less. But even a larger number - four or five - already requires additional investments: buying cars, searching for new personnel.
In general, think big and plan your network right away. It will definitely pay off.
Based on materials from an interview with Olga Koleva for Business Magazine