The business of producing building materials is new. An impeccable reputation of a businessman is an important component of a successful business. What documents are needed to open a building materials store?

22.09.2019

There are many ideas for a business producing building materials. You can arrange production:

bricks;
ceramic tiles;
building blocks;
plywood;
GVL or gypsum board, etc.

We will consider the most interesting and profitable ideas.

Making nails

A great idea for starting your own small business with little investment.

Room. There are only 2 requirements for it - the presence of heat and electricity. You will need about 20,000 rubles for rent every month.

Equipment. It can be easily purchased via the Internet. The cost of a new machine, capable of producing 125 kilograms of nails per hour, is approximately $12,000. Used equipment can be purchased for up to $8,500.

Profitability. If we assume that you can produce about 20 tons of products per month, your idea can bring you up to 130 thousand rubles. monthly. Consequently, the business will pay off in a period of 4 to 6 months.

Manufacturing of roofing felt

The initial investment in the business will range from 15 to 25 thousand dollars.

Room. The business will require premises that meet the following requirements:

availability of power supply (380 V);
availability of sewerage;
compliance with fire safety regulations (PPB 01-03);
compliance with SanPin standards 2.2.4.548-96.

Monthly rental expenses are 25,000 rubles.

Equipment. The price for it depends on factors such as productivity, degree of automation, country of origin, etc. The minimum set of equipment will cost 7-8 thousand dollars. True, this configuration will allow you to produce no more than 10 rolls of roofing felt per hour. The kit should consist of:

table for unwinding warp;
impregnation production line;
table finished products, on which the roofing material is wound into rolls.

If possible, you should pay attention to purchasing a fully automatic line. Its cost can reach up to $25,000. The amount is considerable, however, your business will receive a powerful promise for development associated with the higher productivity of this type of equipment (from twenty rolls per hour) and the ability to produce, in addition to roofing felt, another insulating building material - glass insulation.

Profitability. Prices for this building material, depending on its characteristics, range from 250 to 350 rubles, and the cost is about 200 rubles. per roll. When producing 80 rolls per shift, your monthly profit, taking into account all costs, will be equal to 60,000 rubles. When using an automatic line, it can increase to 130,000 rubles. per month. Your business investment will pay off in about a year.

Asphalt

The idea of organizing an asphalt production business looks very promising. Despite the fact that the business will require significant material investments, from 25 to 100 thousand dollars, the production and trade of this type of product can be a very profitable business.

Today, the construction and repair of highways involves the use of mobile mini-factories that can produce building materials in close proximity to the site of their future installation. Accordingly, the question of buying or renting premises disappears, so we immediately move on to the equipment.

Equipment. Its cost directly depends on performance. A mini-production, which can produce from three to 5 tons of asphalt per hour, will cost you approximately 25 thousand dollars. The price of a mini-plant with a productivity of 10 tons/hour starts from 50 thousand dollars.

Please note that in addition to purchasing equipment directly for asphalt production, this business will require additional financial investments. A loader is required to fill the starting materials into the bunker, average cost which is equal to 30,000 dollars. The best option at the stage of organizing and developing production would be to rent this type of equipment.

Profitability. When producing 25 tons of asphalt per shift, the idea will generate approximately 300,000 rubles per month. net profit. The business will pay for itself in about 6 months.

Colored crushed stone

Very original idea, requiring small material costs(within $20,000).
The business consists of purchasing ordinary crushed stone and further painting it. This material is very fashionable today and in demand for construction and landscape design. You can easily sell building materials through any specialized store. However, the range of uses of colored crushed stone is not limited only to landscape design. You can sell building materials:

municipal utilities of the city (improvement of street and courtyard areas);
zoos and pet stores (decoration of aquariums and terrariums);
amusement and amusement parks (improvement and decoration of the territory);
companies providing funeral services (arrangement of tombs and plots in cemeteries).

Make this material very simple: you only need two types of raw materials - crushed stone and acrylic paint.

Room. You don’t need a special room to set up a crushed stone painting business. It is important to have electricity and a canopy that will protect the material from rain or snow. Under open air It is not recommended to store painted crushed stone. The price of 1 ton of ordinary crushed stone does not exceed one and a half thousand, while ready-made building materials can cost from 12,000 rubles. per ton. For this reason, the consumer will have very strict requirements for product quality. It is important that the building material is dry and well painted, and does not contain any debris.

Material and equipment. You can paint building materials using an ordinary concrete mixer. After you have loaded the source material into the hopper, paint of the desired shade is added there, after which the mixing process begins, during which coloring occurs. The business will require the purchase of:

bunker for bulk material with a volume of 10 cubic meters;
concrete mixer;
vibrating screens for drying finished products;
portable bag sewing machine;
shovels for loading crushed stone into the bunker (4 pieces);
bags for packaging;
acrylic paint.

The kit will allow you to produce up to 10 m 3 of finished products per shift and will cost you approximately 15 thousand dollars.

Profitability. A productivity of 2 tons per shift will allow the monthly production of this building material in the amount of 43-45 tons. After deducting all expenses, the idea will bring in up to 220,000 rubles. net profit per month. The initial investment in the business will return to you within 5-6 months.

Rubber tiles

This material has only recently become available on the market, so your business will not face the fierce competition inherent in other segments of the construction market. Rubber tiles can be used as a building material in the construction and arrangement of private houses and cottages, recreation parks and garden plots, sports and children's playgrounds, etc. Compared to ceramics, this building material has such advantages as safety and wear resistance. The service life of products made from crumb rubber is 20 years or more.

Room. To accommodate the production line, you will need at least 100 m2 of space (the room must be heated, and its ceiling height must be at least 3 meters). The same amount will be required for a warehouse where finished building materials will be stored (heating is not necessary here). Rent payment - 30 thousand rubles. per month.

Equipment. This business involves the purchase of a line, the cost of which depends on indicators such as productivity and range of products. The equipment set consists of:

mixer;
hydraulic press;
set of molds;
heating cabinet;
fixing stand;
molding table;
devices for making technological holes;
special platform for placing mixers.

The average price of a kit, which includes commissioning, is $30 thousand.

Profitability. When working in two shifts, the line can produce up to 2500 m2 of tiles monthly. Taking into account costs, the idea will bring up to 330 thousand rubles. net profit per month. The business will pay off and start generating income within 6-7 months.

About the pros and cons

If you decide to connect your business with building materials, be prepared for the fact that, in most cases, the idea will require significant material investments.

The undoubted advantages that it has this area business, a quick payback period applies. In addition, building materials are in high demand on the market.

Would you like to get acquainted with another idea for starting your own business? A catalog of business ideas on our website is at your service.

If you believe experienced entrepreneurs, opening a small retail outlet in this area will bring its owner more losses than profits. The reason for this conclusion lies in the fact that the costs of renting a retail area and warehouse, wages, taxes and utilities take away almost all the profit and do not give the business the opportunity to develop.

Is it really impossible for an entrepreneur who wants to open a small building materials store without significant investments to create a profitable business? Let's figure it out.

Usually, in search of materials for repair and construction, a potential buyer is inclined to go to a large construction center, the area of which can be 1000 or even 2000 sq.m. The reason for this is several factors: the ability to purchase everything you need in one place, a wide range, and receiving a free consultation with a specialist if questions arise.

But there are also cases in which the buyer is more likely to go to a small construction pavilion: collecting materials that have run out during renovations, purchasing a small amount of building materials for cosmetic repairs, the location is close to home.

The moment that determines the profitability of a business is the choice of an advantageous location for sales. While large sellers are forced to sell their goods on the outskirts of the city, you can expand your business in a residential building, shopping center or at the local market.

How to choose and prepare the right premises for a store

Where to start to get building materials from scratch? To open a profitable point for selling construction and finishing materials, experts recommend paying attention to the first floor of a residential building near new buildings, or a construction market located within the city.

When opening such a business in a residential building, make sure there is an emergency exit in the premises - this will be needed to pass a fire safety inspection. If the apartment is located in a residential building, in order to process documents and legally carry out trade, you will need to remove it from the housing stock.

The profitability of your business will increase significantly if you own the retail space, but entrepreneurs do not recommend rushing into this and working in rented premises for the first 2 years.

If soon after opening, you discover that this place is not profitable month after month, then it will not be difficult for you to simply leave this outlet, without the need for subsequent sale of real estate.

If you choose a construction market, before purchasing products and renting premises, walk through the pavilions, study what your future competitors are selling and at what price.

Remember: you will be of greatest interest to the buyer only if you offer a unique product that is not on the market, or the same one, but at a more attractive price.

Decoration of a building materials store

When preparing a trade and warehouse area, there is no need for expensive finishing materials. The finished room should be bright, clean and dry. Make inexpensive cosmetic repairs and take care of good ventilation. This is all that is required from the premises for successful sales of your business. To prepare the premises you will need an average of $6,000 – $9,000.

Equipment for a building materials store

To trade building materials, you will need to purchase a cash register, as well as counters, display cases and shelving that will help in displaying finishing materials. Organize the lighting on the shelves in such a way as to create an opportunity to clearly see the products on offer.

If your business sells power tools, be sure to equip your display cases with several outlets.

Registration of a business selling building materials

The sale of building materials, like any business, requires pre-registration with the tax and pension authorities. For a small pavilion, registering as an individual entrepreneur is sufficient; this will help significantly save on taxes.

OKVED codes to register such activities they present an impressive list, depending on the presence or absence of your trading platform on the Internet, courier delivery and other specifics. The main code that you will need when registering is 47.52 Retail trade in hardware, paints and varnishes and glass in specialized stores.

What documents are needed to open a building materials store?

Construction materials cannot be obtained without passing inspections and paperwork. You will need to obtain a permit and patent to trade. What is needed to obtain a permit: the following documents must be submitted to the trade department of the city administration:

Conclusion from the fire inspection and SES;
A certified copy of documents confirming your registration as a legal entity or individual entrepreneur;
Lease agreement or documents confirming ownership of retail and warehouse premises;
Certificate of registration with the tax office;
Document on the qualifications or education of the founder;
Information about the operating hours of the enterprise.

As for the trade patent, it can be obtained from the tax office. When applying for a patent, you will go through the registration procedure cash register. All these activities can take from two weeks to several months, and the cost of registration and preparation of all documents necessary to start activities will be about $300.

Construction store assortment

When choosing an assortment for your organization, it is very important to provide the buyer with products of various price categories. As a rule, at least two thirds of products are presented in the middle price segment and one third remains for cheap and expensive representatives.

The assortment of the trading platform may consist of the following construction products:

Paints, varnishes;
Cement;
Tile;
Wallpaper;
Skirting boards;
Hand power tools;
Construction accessories;
Gypsum;
Parquet, linoleum, laminate;
Self-leveling floors;
Various primers;
Spatulas, brushes, rollers, etc.;
Drywall;
Glue;
Construction mixtures, etc.

Construction materials store staff

To open building materials, owners usually limit themselves to hiring one seller, or, in order to save money, stand behind the counter themselves.

A seller working as a single person must have sufficient knowledge in the field of construction, design and architecture, as well as a good knowledge of the range, purpose and features of each item of goods.

If you have an experienced and knowledgeable person behind the counter, your organization's sales will be 30% higher than otherwise, so it is recommended to take this moment with great responsibility and attention.

Profitability of a hardware store

Let's calculate the profitability and find out how much it costs to open building materials with an area of about 100 sq.m.

Investments:

Purchase of goods for sale – $10,000;
Registration, inspections and paperwork – $300;
Cosmetic repairs, preparation of the trade and warehouse area for work – $8,000;
Purchase of shelving and cash register – $7,000.

Total: $25,300.

Monthly expenses:

Rent, utilities – $560;
Replenishment of goods - $4,000;
Salary to the salesperson – $280;
Accounting – $80;
Taxes – $130.

Total: $5,050.

Profit:

We will take into account the profit based on the trade margin - 45%.

The cost of sold building materials for the month is $4,000.
Profit for the month – $5,800.
Gross profit – $750.

Thus, with regular sales of at least 40% of the total stock of goods monthly, the investments made will pay off in 3 - 3.5 years of operation.

Speaking about how to open a hardware store from scratch and make it profitable, it is useful to know a few from experienced entrepreneurs:

Group products. Location has great value. It is important here that the buyer can familiarize himself with all products of one category in one place. Also distribute the products according to their intended purpose. Let brushes and rollers lie next to paint products, and screws and keys next to screwdrivers;
Samples. Each product, which has a wide range of colors and textures, should have a catalog of samples that can be examined and touched. Place samples according to color scheme and indicate the article number for each item;
Access. Give customers the opportunity to turn on and see how a drill or any other power tool works. Open access to your products;
Don't stop at one outlet. One small pavilion will not be able to generate a sufficiently high and stable income. By developing and opening new points, you can protect your business from sudden surges in demand and significantly increase your income.
Something that the buyer may forget about. Small consumables, such as light bulbs and batteries, are best placed near the cash register. The buyer will definitely remember that he wanted to purchase them while waiting for payment or his turn.

In this article we have given recommendations regarding how to building materials. Calculations and experience of entrepreneurs in this area have shown that, under certain circumstances, this enterprise can be truly beneficial and effective.

Trade is considered the domain of budding entrepreneurs. “This is the simplest and therefore the most widespread type of small business,” says sociologist Arkady Semenov from Moscow. - Take, for example, building materials store. According to random surveys, where would you start your business, from the list of ten proposed ideas, many gave preference to selling goods for the repair and decoration of apartments. It turned out that this is even more interesting than a car service or.”

And in fact, almost all people, with very rare exceptions, in one way or another at least once in their lives bought wallpaper for their apartment, screws for fasteners, taps for plumbing. Moreover, due to the constant bustle and queues, one gets the impression that almost all stores of this profile are successful. Is this really so and what needs to be done to open a successful retail outlet with repair goods, we decided to find out.

Optimists and pessimists

Judging by the information and discussions on the RuNet, the topic of owning a building materials store is popular. Here are some posts worth checking out:

“...I would like to hear your opinion knowledgeable people: How profitable is it to open a building materials store? - forum member Bulavka is interested.

“If there is an opportunity, then there is nothing to even think about, open up, develop, prosper! This type of business will always be in demand,” another forum participant, shahter78, is convinced.

“I’ve been in the subject for a long time,” a certain Dmitry Ivanovich doubts. - There are enough problems, the most important of which is the attractive price. I don’t know how to achieve it. Repairmen are cunning people. They are looking for something inexpensive. Moles dig the ground. If you raise the price a little, your customers will blow away like the wind. And trading cheaper than competitors is at a loss.”

Economist experts, in particular Mira Kolomiytseva, who specializes in small business, believes last statement a kind of cry from the soul. “Numerous publications on the topic of “owning your own building materials store” have nothing to do with reality,” she says. - For example, some authors link starting amounts to retail space, saying these are key indicators. Abstract numbers are given, the observance of which supposedly guarantees the success of the undertaking. In particular, 500 thousand rubles are needed as working capital for a point at 100 square meters. Meanwhile, this disorients budding entrepreneurs.”

According to Kolomiytseva, people have the false impression of a quiet business that will generate income in any case. Meanwhile, the store should be “correctly configured” in terms of assortment with taking into account the prices of the nearest wholesale distributors.

We are talking about a kind of road map that should be drawn up before the start. “Buyers don’t like the narrow specialization of a building materials store,” says Valery Andreev, a businessman from Rostov-on-Don. - As a rule, they come with a list, according to which they buy. Therefore, the assortment should be as thoughtful as possible. I know one entrepreneur who, in a large chain building materials supermarket, stood at the cash register and quietly took into account who, what and how much was buying.”

In this assortment, on the one hand, duplicate items should be excluded, since unnecessary items are expensive to service. On the other hand, transport and storage costs are optimized. “It is necessary to establish a clear system of interaction with distributors,” advises Anna Smirnova, director of a small building materials store. - Good personal relationships are important here. In this case, it may be possible to access the changing price lists of wholesalers via the Internet.”

Expense arithmetic

Anna Smirnova, relying on personal experience, says that the store should have convenient transport accessibility. It could be residential area, and even an industrial zone, and the territory along the main entrance and exit from a city or village. “Renovation of premises may be the most budgetary, but you will have to fork out for equipment,” Arkady Semenov is sure. “It’s psychologically important for people to buy in a familiar work environment, and certainly not in a barn.”

Therefore, it is necessary to install up to 3 meters high and 1 meter wide, as well as several glass cabinets that can be locked with a key. You will probably need a turnstile for buyers, a packing table and about ten chrome-plated carts for purchased building materials.

Of course, each store should have its own business project, but basic indicators should still be taken into account. We present them in a simplified table.

Cost items for opening a store

Position	Amount, rub.	Note
Working capital	5-7 thousand per sq. m of area	But not less than 600 thousand rubles
Trade equipment (racks, display cases)	2-3 thousand per sq. m of area	-
Rent and salary	2-3 thousand per sq. m of area	1 manager per 50 sq. m

To summarize, we can say that opening a building materials store will require a businessman to detailed planning and strict implementation of the plan. Experts believe that the “break-even point” will be passed within a year from the moment of opening, while the profitability of the business should be at least 15%.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to create a trading enterprise, a wholesale base of building materials in Simferopol, Republic of Crimea. It is expected that the region will actively develop in the coming years, associated with government injections, as well as with an increase in its popularity as a resort. In this regard, an increase in construction volumes is expected, and, accordingly, an increase in demand for building materials.

The main difficulties in implementing the project are related to establishing supply channels - finding a manufacturer of high-quality materials from the range under consideration, as well as organizing effective logistics. First of all, the organization of transportation of goods across the Kerch Strait requires attention, which so far is carried out only by ferry.

The project does not require the use of special technologies or the involvement of highly qualified specialists. Investment costs amount to 11,855,000 rubles.

Key indicators of the project's economic efficiency are given in Table. 1.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

The project involves the creation of a wholesale base of construction materials in Simferopol. The main area of work is lumber; In addition, it is planned to expand the range to include sand, crushed stone, and cement. Such a narrow focus at the first stage will allow us to consolidate purchase volumes and obtain a more favorable input price. In addition, this will simplify logistics and warehouse management.

The base area is an unheated warehouse with convenient access roads for heavy vehicles and a covered area; the presence of a railway dead end is also provided, because delivery of goods will take place preferentially by rail. In close proximity to the warehouse there is an office to accommodate administrative and sales personnel. Warehouse area – 100 sq.m., platform area – 250 sq.m., office area – 20 sq.m.

Basics competitive advantage company - working directly only with manufacturers of building materials, due to which it becomes possible to ensure competitive prices and uninterrupted supplies of material in any volume. Narrow specialization, as mentioned above, also provides advantages in price, logistics and business management, that is, it reduces operating costs, making the enterprise more profitable.

Today, the Crimean Federal District is a very attractive area for investment. The main source of income for the region is tourism and beach holiday. Due to the blocking of such popular destinations among Russians as Egypt and Turkey, we should expect extremely high interest in domestic tourist destinations. In addition, the popularity of Crimea as a resort is ensured by its political role. At the same time, the entire infrastructure of the peninsula is in a state far from the average for the country as a whole. Mass construction of hotels and tourist infrastructure facilities begins, primarily at the expense of private investors.

In 2014, the Government of the Russian Federation approved the target program “Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020”, for which 681,221.18 million rubles were allocated. budgetary and extrabudgetary funds. All this allows us to say that even in the conditions of a difficult economic situation in the country, the region will develop, and any development involves construction - both residential and industrial, as well as the reconstruction of old buildings. Thus, the need for building materials becomes obvious.

Difficulties in the industry arise due to the lack of established supply channels from Russian manufacturers, as well as due to logistical limitations - communication with the peninsula is currently carried out only by ferry. An administrative resource can be extremely useful for smoothly crossing the crossing. If unhindered transportation of goods across the strait is established, the only serious limitation for the development of the project will be removed. According to the plans of the Government of the Russian Federation, by the end of 2018 the construction of the bridge crossing should be completed, which will finally eliminate the logistics problem. By this time, the project should have developed a stable customer base and captured a market share of at least 5% of the total lumber market on the peninsula.

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The competitive environment in the industry has been formed, there is enough large number offers, but during the season many suppliers have problems with logistics and product availability; in 80% of cases the problems are caused by delays at the ferry crossing. This confirms the thesis that a key role in the implementation of the project is played by: the presence of a stable supply channel and a well-functioning scheme for transporting goods across the strait. By offering a competitive price and meeting stated delivery times, you can win a significant market share. Product quality in in this case plays a secondary role, however, of course, when choosing a supplier, it is necessary to pay serious attention to checking the quality of the products.

The business is seasonal, so it is necessary to organize a base before the onset of the construction season; the first active purchases usually begin in mid-March. To find a suitable location, as well as to prepare documents related to business registration and rent, you should reserve two months. The delivery time for goods by rail can reach 30-50 days, depending on the region of dispatch, which also needs to be taken into account. Thus, the start date for the project can be considered January 1, 2017.

As an organizational and legal form, it is advisable to choose an individual entrepreneur with a simplified taxation system. In the future, as turnover increases, the option of registration in the Free Economic Zone of Crimea will be considered in order to reduce the tax burden. Types and volumes of investment costs are given in Appendix 1.

3. DESCRIPTION OF GOODS (SERVICES)

The main activity of the enterprise is the sale of softwood lumber - boards and edged beams. In addition, the assortment includes sand, crushed stone, and cement. Full information by goods is given in Table. 2. Prices are given taking into account all costs of delivery to the base warehouse. Variable costs are given in Appendix 2.

Table 2. Project assortment matrix

Lumber is used in construction for flooring, roofing, formwork, etc. The scope of application is very wide. Sand is used in the zero construction cycle, for the preparation of CFRP, concrete, plaster, etc. Crushed stone can be used in the production of concrete and reinforced concrete, and in the construction of highways. Portland cement grade 500 is used for the preparation of CFRP and concrete. Considering the widespread use of frame-monolithic construction technology, the high need for cement is beyond doubt.

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As a rule, only the most general requirements in terms of quality, therefore, building a sales policy only on the consumer characteristics of a product does not make sense. All suppliers are manufacturers, which eliminates the intermediate markup of intermediaries. Suppliers are selected taking into account the possibility of uninterrupted provision of planned procurement volumes. The supplier also arranges delivery. Lumber and cement are transported by rail, and sand and crushed stone are transported by sea. Delivery time: crushed stone and sand – 10-14 days, cement – up to 30 days, lumber – up to 50 days.

Monitoring of competitive prices in the region showed that the average price level today is as follows:

Lumber – 9250 rub./m. cubic;

River sand – 2000 rub./t;

Crushed gravel – 2800 rub./t;

Cement PC-500 – 4800 rub./t.

At the same time, goods are not always in stock in the required quantity, especially at the height of the construction season.

4. SALES AND MARKETING

Sales are carried out using both active and passive methods. The role of the sales representative is performed directly by the entrepreneur. Work is being carried out with construction organizations, including visits to construction sites directly.

Passive sales are carried out through Internet marketing, as well as through your own website. Considering the low level of quality of work of local webmasters, the development is transferred to specialists from one of the large cities of Russia. It is assumed that it is possible to make a reservation through the website. In addition, information about the company’s prices and products is posted on all local online information platforms and in catalogs. Information about the company is also placed in printed free catalogs distributed in construction stores.

The base's operating hours are Tuesday-Sunday from 08.00 to 17.00. Trade is carried out by two sellers; They work in shifts six days a week. Sales are made on the basis of full prepayment and self-pickup. If necessary, company managers can order transport at the buyer’s expense.

The pricing policy is diversified. Depending on the volume, the client may receive a discount. For regular or promising clients, a deferred payment is provided. Accounts receivable control is carried out by company managers.

The sales plan is given in Appendix 5.

5. PRODUCTION PLAN

The project does not provide for production of products, only wholesale trade. However, the specifics of the materials sold also require compliance with certain technologies for storage, loading, etc. In particular, loading and unloading of bulk materials is carried out using a wheeled excavator based on a tractor; Loading and unloading of lumber and cement in containers is carried out using a forklift. Maintenance of the trading platform and warehouse is carried out by loaders and drivers.

Costs for equipment, staffing and wages are shown in Appendix 4.

To operate loading machines, qualified workers with appropriate permits and at least 5 years of experience are hired. For other work, special qualifications of workers are not required; they can be recruited for a season, without saving wages for the winter.

To form the initial warehouse stock, the following volumes of goods are required (Table 4).

Table 4. Initial warehouse stock

Table 5. Fixed costs(per month)

6. ORGANIZATIONAL PLAN

The project involves the execution of all administrative duties directly by the entrepreneur. He is required to have basic knowledge accounting and the fundamentals of entrepreneurship, legislation in the field of entrepreneurship and labor protection. In addition, for successful work With construction companies, knowledge of construction technology is required. All employees report directly to the entrepreneur.

To perform their primary duties, employees are subject to the most general requirements related to their field of activity.

7. FINANCIAL PLAN

Organizational and legal form – individual entrepreneur. The taxation system is simplified, the object is income reduced by the amount of expenses.

Investment costs – 11,855,000 rubles. Own funds– 3,000,000 rubles. It is planned to attract credit funds for the missing amount of 8,855,000 rubles. Loan term – 36 months, rate – 18%. The loan is repaid in annuity payments, starting from the third month of using the loan.

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In calculation financial indicators The sales volume of each type of product and the seasonality factor are taken into account. The financial model of the enterprise is given in Appendix 7.

8. EVALUATION OF EFFECTIVENESS

The effectiveness of the project is assessed using generally accepted integral indicators obtained by analyzing the projected financial results of the enterprise over a five-year period, taking into account the discount rate. Despite the fact that the project has a potential low level of risk, the discount rate is accepted at 24%, which allows us to judge a high financial stability project, because integral indicators are at high level(Table 1).

9. RISKS AND GUARANTEES

Table 6. Potential risks and countermeasures and warnings

The project can be characterized by a medium degree of risk.

10.APPLICATIONS

Denis Miroshnichenko
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IN recent years The population of our country is actively building and no less actively renovating new and old apartments. Many cities are now experiencing a construction boom. And that’s why everyone needs building materials. Sale of materials and other components necessary for construction and repairs – profitable business. Many entrepreneurs have understood this, which is why there are many stores with a similar focus. But there are still unoccupied niches and attractive opportunities in this business. Let's look at how to open a building materials store.

Store format

Building materials and accompanying product names are sold in different ways. On construction markets, in small stalls, in warehouse stores, in construction supermarkets and in regular hardware stores. Before starting this business, you need to understand what types of construction stores exist. And which of these types suits your capabilities. Or maybe you’ll study what’s out there and come up with something of your own. So, the conditional division of construction stores:

Small shops, from 20 to 50 sq.m. plus a warehouse of approximately the same area. Such a store usually presents one or two groups of goods, with 30 or more items. For example, wallpaper. Or paint. Or floor coverings. Along with the main group of products, related products can be sold. For example, wallpaper and wallpaper glue of several types, suitable for the types of wallpaper present in the store’s assortment.
Larger stores, up to 200 sq.m. total area, the area of the sales area in this case can be 100-120 sq.m. Such a store may offer several dozen product groups. There may be wallpaper, paint, several types of flooring, plumbing, boards, and pipes. The total number of product articles can reach 5-6 thousand items.
Large construction stores with a sales area of 1000 sq.m. and extensive storage facilities. Such a store usually has at least ten departments, where you can find almost everything you might need for repairs and construction. Product groups number in the hundreds, and names in the thousands.
Store-warehouse. There is no division here warehouses and a sales area. The goods are presented to customers in the volumes and quantities that are available in the store. On average, the size of such complex trading enterprises ranges from 2000 to 3000 sq.m. But there are also small warehouse stores that sell goods of one or two directions.

Required Documentation

First you need to register in the Unified State Register as legal entity. After this, you can receive a certificate of registration with the tax authorities.

Typically, owners of construction stores choose one of two legal forms of doing business - (IP) or (LLC). Individual entrepreneur is convenient if you do not have a very large store and you are its sole owner. An LLC is usually used for larger businesses and when there are co-founders.

You will need to choose a tax system. This choice may depend on local laws, and laws may vary from region to region.

A convenient tax is UTII (UTII), in most regions of the country all retail enterprises, which include a building materials store, fall under it.

If your city does not provide UTII for this type of activity, then you can choose the simplified tax system -. This tax is 6% if the object of taxation is income, and 15% if the object of taxation is income reduced by the amount of expenses.

Since 2014 introduced new system taxation, patent. It consists in acquiring a patent for each type of activity. This taxation system is only possible for individual entrepreneurs.

You should receive a notification from Goskomstat that your enterprise has been assigned OKVED codes (the All-Russian Cadastre of Economic Activities) that correspond to your business activity.

In addition, you will need to obtain permission from the following authorities:

City administration.
Chamber of Commerce.
Fire inspection.
Traffic police (when organizing parking).

Shop space

Criteria for choosing a location for a building materials store:

Proximity to a busy highway with a constant flow of cars.
Area of new buildings.
On a large construction market.
Close to stores of a similar focus that do not duplicate your store.
In the area of the industrial zone of the city - there you can find suitable premises at a favorable price.
The premises must be in a non-residential area, so firefighters will not allow the sale of flammable substances, which make up a significant part of the range hardware store, in a residential area.
There must be ample guarded free parking next to the store.
Convenient access roads should lead to the store.
For a large warehouse store selling large quantities of bulky goods, it is desirable to have access railway tracks.
The store must comply with the requirements of the SES and fire inspection for the conditions of storage and sale of goods.

The next question that needs to be decided: rent or buy the premises? Owning a premises is, of course, convenient, but it requires large investments that will not be returned soon.

Therefore, if you already have your own suitable premises, great. This will solve a lot of problems. If there is no premises, and you do not have substantial initial capital, then it is better to rent a store premises. Perhaps it will be a lease with a subsequent purchase if your store is doing well and you have a stable high income.

Shop equipment

The set of equipment is standard and simple and includes:

Single-sided racks attached to the walls for displaying goods.
Double-sided shelving, which is located in the central part of the hall.
Showcase cabinets with glass doors for placing small-sized goods.
Showcase counters for some departments of the store.
Retail nets for hanging suspended goods.
Fasteners and hooks for placing goods on the walls.
Packing table.
Cash register, one or more.
Trolleys and shopping baskets.

Product range

You should choose the groups of products that should be in your store after considering the following questions:

Store size. If you have a large supermarket, you will be able to have a wide and varied assortment. If your store is small in size, then you need to choose one direction.
Availability of similar stores in your city or area. If you want to sell flooring, make sure that similar store no nearby.
Buyers' needs. Study the construction goods market, find out what is in short supply and what goods are in abundance.

In any case, your store should have a wide range of products. The modern buyer is spoiled by the abundance of goods and is unlikely to return to a store with a meager assortment. If the space does not allow you to display a large quantity of goods, you can also work from catalogs, to order.

Let's list standard groups goods for a building materials store:

Suppliers

You can search for suppliers in person by visiting all wholesale centers in the city, or via the Internet. The first method is convenient because it is easier to agree on conditions through personal contact, the second is because you don’t have to go or drive anywhere, you just need to look through the catalogs of the companies you need and compare prices.

Don't limit yourself to suppliers in your city, especially if your city is small. Look for suppliers in nearby major cities. This is usually more profitable.

Often large bases deliver goods to neighboring cities for free for large enough orders. In many cases, you can not only submit a request for a product, but also enter into an agreement with the supplier via the Internet.

Store employees

To open a hardware store and ensure its prosperity, you must find experienced employees. Your store should be managed by a person who has worked in this field for several years. After all, the range of goods, contacts with suppliers, and personnel management depend on it.

Sales consultants must have all the information about the product, in addition, they must understand the construction and repair process itself in order to give advice or consultation. If your store has several departments, then each should have at least one consultant who thoroughly understands the products of this department.

In addition to sales consultants and management personnel, you will need cashiers, cleaners, a warehouse manager and loaders.

Remuneration for store employees should be stimulating: salary and bonus, the size of which depends on the quality of work and the quantity of goods sold. With this approach, employees work most efficiently.

Business plan for a building materials store

Opening a small building materials store with an area of about one hundred square meters, according to experienced entrepreneurs working in this business, costs 300 - 400 thousand rubles.

The average turnover per month is 200,000 rubles. This is when trade margin for goods 20-30%.

Most of the turnover goes to payments to suppliers (about 70%). That is, 60,000 rubles remain. You also need to pay salaries and taxes. There will be a very small amount left.

Therefore, opening a small store is profitable only if you have the opportunity to purchase goods inexpensively from suppliers and make a markup on it in the store of more than 30%. In addition, you need to agree with suppliers on the delivery of all goods without prepayment, for sale. And one more thing – the premises. If the rental price is high, your business may become unprofitable.

Conclusion: opening a small-format building materials store is profitable if you have inexpensive premises (preferably one that you own) and favorable conditions working with suppliers.

Opening of a store with an area of about 200 sq.m. will require an amount of 1.5 million rubles, including the full cost of payment for the goods. Monthly turnover is 800-900 thousand rubles, net profit after taxes is 50-60 thousand per month.

Supermarket of building materials, occupying 1500-2000 sq.m. will require investments of 8-10 million rubles. The turnover of such a store is approximately 3 million rubles per month, and the net profit is about 150,000 rubles.

This trading option is the most profitable for the business owner and the most convenient for the client, because he can purchase all the main and related products for repairs in one place.

Promotion of a building materials store

Since competition in this business is high, and the location of the store may not always be successful from a marketing point of view - such stores are often located on the outskirts of the city or in industrial zones - advertising becomes of paramount importance.

By the time the store opens, you need to prepare advertisements in the local press, and, if possible, on radio and television. You can also install advertising posters and banners on the city streets announcing the opening of a new store, its advantages and discounts for first customers.

Be sure to start your website on the Internet, because now they are looking for everything they might need. The website must be made with high quality, it must attract attention, give an idea of your product range and prices. It should contain information about your work hours, options for delivery of building materials, and your contact numbers. Don't forget to update it regularly.

Another effective form of advertising is cooperation with repair and construction companies and teams. They will bring their clients to you and purchase materials from you if you give them the opportunity to receive discounts or percentages on the sales of new clients attracted.

You can attract sales representatives who will offer your product to companies involved in interior design, renovation and construction. This way you can find profitable regular customers who will purchase large quantities of goods from you.

Be sure to give regular customers discount cards, simple or cumulative. Don't forget to spend promotions when new types of goods appear. Invite design consultants or builders to participate in these promotions. Organize online and SMS distribution of news from your store to regular customers.