Business sale of building materials. Shop equipment. Equipping the office with everything you need

21.09.2019

In this material:

Solid business plan hardware store for a novice entrepreneur today plays a big role, since such an undertaking, with the proper approach, will bring a solid profit.

Selling building materials is a relevant and promising idea for business

Sales of building materials are carried out today on any scale: small stores sell exclusively at retail or engage in direct one-time deliveries, while large specialized stores retail chains carry out wholesale wide range of building materials. The relevance of such a business idea as a building materials store is still due today to the fact that this type of product is in constant demand among the population, and the supply market is often unable to satisfy demand with the range or quality of products. The prospect of such a business and the success of its implementation in practice depends on many factors, however, in the vast majority of cases it turns out to be favorable.

Project summary, goals and objectives

A hardware store today will find its client in any area of a noisy metropolis or a small provincial town. There is no doubt about the ever-increasing demand for building materials, especially when it comes to a wide range of quality products available at prices that are attractive to customers.

The main goal of the business plan is to organize a small hardware store that consistently generates a decent profit, with the prospect of further development and increased income. The study will examine the issues of choosing a suitable location and premises for setting up a store selling building materials, necessary equipment and qualified personnel, as well as issues of market analysis of construction products and advertising methods for such businesses.

List of goods and services of a hardware store

The success of the entire trading enterprise is due, for the most part, to the range of construction products sold, as well as the quality of the goods, the level of service and the cost of materials and services.

Approximate range of building materials:

most popular types construction tools, including power tools;
floor coverings;
input and interior doors, completed and various materials, as well as plastic and glass doors;
plumbing equipment: shower cabins, hydroboxes, bathtubs, sinks and toilets, as well as a variety of plumbing accessories;
all types of wallpaper and other finishing materials, wallpaper glue, various dry mixtures, as well as cement and sand;
paints and varnishes for all types of construction and repair work, as well as all the tools necessary for these purposes;
wall and floor tiles and tile adhesive;
popular roofing materials, such as slate and metal tiles;
tools for gardening, furniture for garden plots and private households;
electrical equipment and lighting devices.

Such a list, of course, is not closed and final, but serves as an approximate range of building materials necessary for retail and wholesale sales, which should be presented in the windows of construction stores. In addition, the number of satisfied customers will only increase if the staff of your retail outlet provides additional services: delivery of goods, installation of purchased construction products, construction and repair work, albeit for an additional fee.

Market and industry analysis

Before you start drawing up such a business plan and organizing such a business as a whole, you should analyze the market for proposals and the target industry in your city and region in order to understand the level of competition that you will have to face and draw conclusions about the feasibility of the entire enterprise. It is necessary to study suppliers and all possibilities of cooperation with them or manufacturers directly, identify weaknesses in the presented range of goods in this category, identify consumer demand and pricing policy in this area.

Such careful analysis and preparation will help us avoid making mistakes in the future and approach the matter with maximum awareness.

Business organization

Registration, taxation

This activity does not necessarily imply obtaining any additional permits or certificates. However, to implement it you will have to establish a company with limited liability or register as an individual entrepreneur without forming a legal entity. For correct design starting such a business from scratch, you will need a standard package of documents.

To open one small building materials store, the ideal option would be to register as an individual entrepreneur.

Selection of premises and requirements for it

Store space optimization

Selecting the right location is important, so this stage should be approached with due care and prudence.

The success of the entire enterprise is largely determined by the successful choice of location of the retail outlet. The main parameters to be studied in this issue, will become:

room area;
presence/absence of parking;
pedestrian flow, location in a residential or business area;
close proximity of competitors.

Sleeping areas, safely removed from major competitors, will be an ideal location for you.

In the vast majority of cases, the best option for opening a retail outlet for selling building materials would be to rent a premises. Construction or purchase of premises for a store is not recommended at first due to a number of factors, including the lack of guarantees that the business will continue to operate in general or in a given area.

Profitability is largely determined by the area of the rented premises, which for this type of business should not be less than 100 square meters, which, with the proper approach, will provide you with the prospect of placing a wide range of construction products. It is necessary to be puzzled by the selection of a square or rectangular room, which will ensure the most efficient use of the usable space of the store for the convenient placement of display cases and counters.

In addition, it is necessary to select a room with high ceilings for convenient transportation and placement of large construction goods and materials. Premises for a hardware store must be equipped with two exits so that customers do not have to witness the process of loading/unloading goods, and it is also recommended to equip a separate room for a warehouse of goods.

It is noteworthy that premises for hardware stores do not require expensive repairs, but must only comply with standard sanitary and hygienic standards and fire safety.

Equipment

The interior of such a retail outlet is quite simple and unpretentious. First of all, you should think about lighting and the competent and accessible arrangement of all display cases and shelving.

In particular, simplicity concerns the storage area. The final interior of the trade exhibition area and warehouse should be moderately minimalist, spacious, dry, well lit and ventilated. These are practically all the mandatory requirements for premises of this kind, so you should not be bothered by expensive European-quality renovations.

The basis for the functioning of such a building materials store will be a self-service scheme, so for a room of 100-200 square meters it will be enough to install two or three cash registers. In this case, the interior space of the store should be competently and conveniently divided into zones with construction products of the same category displayed on display cases, counters and racks in each zone. This way, you will make it easier for your customers to search and select the construction products they are interested in.

In addition to wall panels, shelving and counters, as well as a cash register, security and fire safety systems, you will need baskets and carts on wheels; cargo carts will be especially popular, without which it is difficult to imagine even small hardware stores today.

Search for suppliers of goods and formation of assortment

An economical option for searching for suppliers of construction products is the Internet, however, with all the advantages of this method, a personal meeting allows you to discuss all the conditions for future cooperation and clarify the nuances. Wholesale bases in your city and region – best place to search for suppliers of construction products. At the same time, it is with the help of the Internet that you can agree on cooperation with suppliers from other cities, regions and even states, which will significantly expand your product range and become an excellent bonus in the competition.

After cooperation with suppliers has been established, one should be puzzled by the need to form an initial product range and, as practice shows, in this matter it is worth counting on at least half a million rubles of initial capital investment. You will find out the practical demand for this or that construction product presented on the shelves of your store directly at the very beginning of your activity.

Staff

Recruitment is extremely important point and in many cases directly affects the successful operation of the outlet. For a small building materials store with an area of 100 square meters, the optimal option would be four sales assistants working in shifts, two or three cashiers and a director.

Consultants must be well versed not only in the range of products presented, but also in construction terminology, new techniques and methods for performing construction and repair work, then they will be able to help any client of your store decide on the choice of construction products in each specific case, which will have a great impact on your reputation and popularity of your outlet.

Based on the specifics of trade, the work schedule of a building materials store should include weekends. In the vast majority of cases, this schedule is based on a 12-hour workday, so you need to provide shift work for all staff. IN working hours the store must have at least two sales assistants and one cashier, and you can take on the responsibilities of director and accountant in the first stages of the outlet’s activities.

Advertising and Marketing

Clients in the vast majority of cases are average male retail buyers, so the advertising campaign must have an effective impact primarily on this category of the population. Separately, it is worth highlighting construction and installation teams, with whom it would be practical to enter into separate contracts with an invoice for the goods supplied and practice a system of promotions and discounts.

The modern popularity of such business causes serious competition in the field retail construction products. An advertising campaign, in this regard, must be clearly thought out and cover various aspects.

The website of your construction store on the Internet and public pages in popular social networks will only have a positive impact on the growth and development of the business.

Financial plan

Investments and maintenance costs

We will need initial investments for registering a business, selecting and renting premises for a hardware store, redecorating and installing the necessary equipment, recruiting personnel, establishing relationships with suppliers and forming a starting assortment. As practice shows, to open a small retail store for building materials, the initial investment should be estimated at 1,200,000 - 1,500,000 rubles. To this amount should also be added the cost of a small initial advertising campaign.

Among the costs of running a store are fixed and variable costs. Constant payments should include payment for utilities, rent for premises, regular payment for advertising services, wages for staff and deductions related to wages, as well as tax payments. The main share of variable costs for maintaining a store will be the regular replenishment of the assortment of goods in the warehouse and in the store, depending on the level of consumer demand, as well as the delivery of new goods.

Income and profit calculation, profitability

According to statistics, the average bill, despite the difference in assortment, store location and purchasing power, ranges from 3 to 5 thousand rubles. With a monthly flow of clients of 400-600 people, we have from 1,000,000 to 1,500,000 rubles in monthly revenue. Subtracting from this amount the monthly costs of maintaining the store, wages and tax payments, we still arrive at a consistently good income from sales. In this case, we can count on a low payback period for the project, and the profitability of such a retail outlet will be about 30 percent, directly dependent on the size of the markup on the goods presented.

Possible risks

Like any business activity, opening retail outlet Trading construction materials entails many risks. The following examples can be highlighted:

dishonesty of suppliers and increased prices for purchased construction products;
lack of demand among the population for specific goods or the entire assortment, caused by poor choice of location or inflated cost of goods;
standard property risks, as well as the influence of more developed and successful competitors;
increased rent, difficulties in recruiting qualified personnel and paying workers, deterioration of the reputation of the retail outlet, and so on.

Generally, this type entrepreneurial activity, despite its current ubiquity and high competition, can bring its owner a good and stable income, despite the unpretentiousness of such a business in comparison with similar projects.

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Despite the fact that during the economic crisis, construction volumes decreased significantly, the need for various building materials continues to grow. If you are planning to open your own building materials store, you can rest assured that it will become a profitable enterprise.

Where to start opening a store?

Before you start a business in the trading field, decide. If you have decided on construction, then consider the following important factors.

Before opening a hardware store from scratch, you need to decide on the format of the outlet and choose a trading strategy. If you do not have large start-up capital, you can think about opening a pavilion or a small store. Its assortment may consist of 20–30 of the most popular items.

Entrepreneurs who prefer to work for the future can open a larger store with an assortment of 100 items. Luxury products should be added to the most popular products - expensive floor coverings or imported ceramic tiles.

Material base

For a building materials store to be profitable, it is necessary to ensure a flow of customers. To do this, you should locate the outlet in disturbed areas or in places with good transport links. It is desirable that as many new buildings as possible be located nearby. Thanks to this, you will be able to attract more potential buyers. You can also ask how to open a hardware store on the market.

The premises for the store should be chosen in a non-residential building. Pay attention to parking and convenient access, since buyers usually come by car to buy building materials. In order not to spend a lot of money on purchasing a premises, you can rent it. Compose detailed business construction store plan, then decide which option is more suitable for you.

Business registration

Many people are interested in how to open a building materials store from scratch and what documents will be needed for this. To register a hardware store, you can open an individual entrepreneur or LLC.

Provide the following documents to the tax office:

Receipt of payment of the registration fee;
Notarized application;
A copy of the applicant's passport.

After registering a business, you should purchase a cash register and register it. This is what the tax office does. This process will take approximately two weeks. Individual stores that sell cash registers, offer their expedited registration. If you don't want to wait, use this service. In this case, you will receive the documents in your hands in literally three days.

Equipment

To open a small store, you don’t have to purchase special equipment.

Can be placed indoors:

Shelving;
Showcases;
Counters;
Podiums.

To purchase all these things you will have to allocate approximately 100 thousand rubles.

The most important thing is to provide optimal conditions for storing goods.

Therefore, you should take care of:

Heating the room;
Ventilation;
Air conditioning.

The room should be dry, clean and warm.

The business plan for a hardware store should include all necessary communications:

Water supply;
Sewerage;
Electricity.
Recruitment

As a rule, all building materials stores are open seven days a week. The most convenient opening hours are from 9 am to 9 pm. For such a schedule, you need to hire at least two salespeople.

The work schedule can be any.

A hardware store should hire only qualified, competent salespeople, since this is the only way to get ahead of your competitors.

Selection of assortment

Before you start working, you need to create an assortment. Some entrepreneurs, when developing a business plan for a building materials store, plan to offer customers a wide selection of products. But for this you will need large room. European building materials stores can have an area of over 10 thousand square meters. meters.

You should not trade only expensive or only cheap products. Any client must find a product that matches his financial capabilities. If some item in the assortment is not in demand, you should not remove it from sale. Simply reduce the stock of these products in your warehouse.

Even beginners are well aware of how serious the competition is in the construction industry. Therefore, if you want to compete adequately in the market, we recommend that you choose a narrow niche and sell a certain group of products. Alternatively, you can offer customers a wide range or variety of wallpaper or paint.

Advertising

Advertising costs largely depend on the location of the store. If there are no competitors operating nearby, advertising costs will be minimal. Otherwise, you will have to fight tough competition with other stores. Many consumers prefer to shop at a place they trust.

For a full-fledged advertising campaign you will have to shell out 20–25 thousand dollars. To do this, you should use a traditional set of tools. Before you open a store, run a commercial on local television. Such advertising is usually quite effective, but it is not cheap. The spectacular exterior design also perfectly attracts buyers. Think carefully about how to name your hardware store so that the sign attracts the attention of passersby.

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Working with suppliers

To ensure a sufficient assortment in a large store, it is necessary to have more than 100 suppliers. If you have a big one on your hands starting capital, there will be no problems with this. But unfortunately, many aspiring entrepreneurs are financially strapped, so they try to buy goods for sale. But not all suppliers agree to such conditions. Basically they prefer 100% prepayment.

If you manage to gain trust, building materials will be supplied with deferred payment or at a good discount. Goods for sale are given at high prices, so you can get from it good profit you can't.

Some stores work with minimum quantity warehouse stocks. They do not want to freeze their working capital, so they make purchases several times a week. Their frequency depends on sales. In this case, you need to work clearly with suppliers. This is a rather risky form of doing business.

Business profitability

It is worth noting right away that retail trade entails high costs and is characterized by low profitability. But despite this, all large companies trade in retail. A good store is the face of the company.

Wholesale and retail trade in building materials differ in organization. In wholesale trade, it is enough to find several large clients and constantly work with them, but in retail trade you need to try to satisfy the needs of all clients.

Construction materials are purchased wholesale by foremen, architects and professional builders, but goods are purchased retail by consumers who do not know exactly what they need. Therefore, you need to hire only qualified personnel to work in the store who will help customers make their choice. How much it costs to open a hardware store can be easily calculated by adding up all the costs and adding mandatory payments to them.

Prospects for further development

A business such as trade in building materials will develop successfully, since people are constantly building or repairing something. Many new houses are delivered with rough finishing, so you have to buy high-quality finishing materials. Those entrepreneurs who can offer consumers quality products at affordable prices will undoubtedly win.

Trade in construction materials is a stable business that does not require large investments. If trading process will be organized competently, you are guaranteed to provide yourself with an average level of income. In order not to burn out during the low season, try to change the assortment on time.

Our article today is about how to open a building materials store from scratch. You will find out how cost effective it is this area business and how to achieve quick success in entrepreneurship.

Every year the number of new buildings is rapidly increasing. For short time Many new areas and residential areas are appearing. Naturally, a wide variety of materials will be needed for construction, so we can conclude that a business selling building materials is a profitable and promising business.

Advantages and disadvantages of a construction business

Great demand for the product. Construction materials are in great demand in any region of the country. Their popularity is due to the fact that a person builds or repairs something throughout his life. To do this, he needs materials, so the demand for this product not only does not fall, but also grows every year. Therefore, if you want to invest your money profitably, then construction business will provide you with a stable income and high profits.
Product range. If you believe the statistics, then opening a small hardware store is a hopeless undertaking doomed to failure. The thing is that competition in the construction business is quite serious. You will have to fight for customers with large construction hypermarkets that offer a wide range of goods and favorable prices. Therefore, in order to interest visitors, it is necessary to provide a wide variety of goods or decide on the format of the store, for example, to sell a certain product in a large assortment.
Additional services. Do not forget that you can make a profit not only from selling goods, but also by providing additional services to customers. For example, not all buyers have the opportunity to independently deliver their purchases to their destination, and building materials are quite large goods. Therefore, there is a need to organize a delivery service. You can make good money by providing this service.

Building materials store: business plan

The chosen business idea needs competent implementation. A skillfully drawn up business plan will help you with this.

The business plan should outline the profitability of the idea, payback period and expected profit from the business. As noted above, the cost of opening a hardware store depends on the region and sales volumes. It is difficult to indicate the exact amount, but it is worth noting that you are unlikely to be able to open a hardware store from scratch. The only option is to find an investor who will be willing to finance your project. But finding a rich person who will believe in the success of your idea is quite difficult, so you can count on this option only if you are a specialist in this field of knowledge.

Registration of a business selling building materials

If you have the necessary start-up capital to open a business, then you can safely begin registering your activities.

First of all, it is worth deciding on the material and legal form of the activity. You can choose one of two options: registering as an individual entrepreneur or founding legal entity– Limited liability company. When choosing a form of activity, consider the volume of investment. If you plan to open a small hardware store, you can safely register as an individual entrepreneur. In case of organization big business, opening a hypermarket or a network of construction stores, you will have to register a legal entity (LLC).

Having decided on the form of activity, you should select the appropriate OKVED codes. The most convenient option is to pay a single tax on imputed income.

It is also required to obtain permits for activities from the SES, fire service, city administration, chamber of commerce, and even a certificate from the traffic police (in the case of parking on the premises of the store).

Collecting and processing all the necessary documents is a rather labor-intensive process. If you have little understanding of legal subtleties, then entrust this matter to an experienced lawyer.

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Location and premises rental

Its profit will directly depend on the correct choice of store location. Therefore, it is very important to choose a favorable location in the city. Choose crowded areas with high traffic. It is advisable that there are no competitors nearby.

Quite advantageous places to open a hardware store are areas of new buildings, the construction market, and the industrial zone of the city.

There are no special conditions for the store premises. The main thing is that it is located in a non-residential building. It is also advisable to provide parking and convenient access roads for loading and unloading goods near the store.

Depending on the sales volume, choose a suitable area for your store. As discussed above, small stores are unprofitable, so the area of the premises must be at least 200 square meters. m. As for repairs, the expensive, designer interior in in this case will not affect sales in any way. Therefore, I recommend that you do not bother with expensive repairs. It is enough to meet the minimum requirements: the room must be clean, dry, tidy, with good ventilation. In addition, the fire and sanitary services have their own requirements for the premises, so you will have to comply with all standards (ventilation, storage conditions for goods, etc.).

Store format

Before you start implementing this business idea, you should decide on the store format by choosing suitable direction. Building materials are sold in different ways. They are sold in small retail outlets, in stalls on construction markets or bases, in supermarkets or in narrow-profile, specialized points of sale.

Small building materials store. The total area of this outlet is from 20-50 sq. m. Naturally, in such a room it is impossible to place a large assortment of goods, so it is better to focus on one thing. For example, you can sell paint or wallpaper, drywall or flooring.
Large stores with a total area of about 150-200 sq. m. In such a room it is already possible to place a small assortment of goods. You will be able to trade several types of building materials at the same time. This could be the same paint, wallpaper, glue, parquet, tiles, pipes and much more. It all depends on competition and demand for the product. You should analyze these nuances before deciding on the assortment of your hardware store.
Construction supermarkets. The area of these retail outlets is from 1000 sq. m. In such stores, customers are given the opportunity to choose everything they need for construction and renovation in one place. A large assortment, favorable prices and promotions attract a large number of people, so this business format is considered the most successful. The only negative is the large financial investment. Opening a construction supermarket requires a lot of money, so, as a rule, there are several owners of such outlets at once.
Store-warehouse. This business format consists of renting two separate premises. The first is the warehouse where the bulk of the goods are stored. And the second section is trading floor for buyers, where the entire range of products is displayed in small quantities. This business format is quite profitable because you don’t have to equip a large sales area or hire a lot of staff. 2-3 sales consultants, several loaders and security guards will be enough.

Construction materials store equipment

You don’t need any special expensive equipment for the store. Therefore, this item will not be too costly for you financially.

Necessary equipment for a hardware store

Showcases and racks for displaying goods;
Cabinets with glass doors;
Retail nets for hanging goods on the walls;
Packing table;
Equipped place for cashier and sales assistant (table, chairs, cash register);
Trolleys and shopping baskets.

Construction store assortment

As mentioned above, the assortment depends on the area of the store. Therefore, first of all, decide on the format of your outlet and after that, start purchasing goods for sale.

Standard product groups for a hardware store:

Wallpaper and glue. If you sell this product, then the assortment should be large enough, as they say, for every taste. Today, the variety of wallpapers is pleasantly pleasing; you can choose from paper, vinyl, washable and original fabric wallpapers.
Dry building mixtures (sand, cement, gypsum);
Paint and varnish products (for external and internal work);
Partial coverings (tiles, laminate, tiles, linoleum, carpet, parquet);
Plumbing (sinks, toilets, showers, hydroboxes, taps, mixers, bathroom furniture and much more);
Doors (interior, entrance, made of materials - wood, glass, or an economical option made of fiberboard);
Electrical equipment (lights, lamps, chandeliers, lanterns, wires, LEDs);
Construction tools.

In general, a wide range of goods can be placed in a large area. If the store area is small, give preference to selling a certain group of goods.

Suppliers

For any entrepreneur, finding suppliers is a very responsible task. After all, the wholesale price of the product, its quality and business profit depend on this.

You can find good suppliers in your city or via the Internet. The most profitable option is to cooperate with manufacturers of building materials and purchase goods directly.

Hired personnel

The number of sales and, accordingly, profit will depend on the work of store employees. Therefore, finding experienced and responsible workers is a very important matter.

A sales consultant must have all the information about a product, be able to communicate with clients, and skillfully and unobtrusively offer assistance in choosing a product. It is advisable that each department have its own sales consultant who is competent in this area of knowledge.

Employee salaries should be stimulating, not fixed. This way, you will protect yourself from lazy people who go to work just like that. An employee whose salary depends on sales volumes will work many times more.

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How much does it cost to open a building materials store?

As the practice of experienced entrepreneurs shows, opening a small construction stall with an area of up to 50 square meters will cost you 400-500 thousand rubles. A small part of this amount will be spent on renting premises, and the main part on the purchase of goods. On average, the markup on building materials is 20–30%, which is not that much. In addition, you also need to pay salaries to employees, purchase new batch goods, pay taxes. As a result, the net profit in the first stages is minimal. Therefore, opening a small hardware store is profitable only if you purchase goods at low prices and the possibility of cheating is more than 30%. Otherwise, there is no point in trading building materials.

To open a construction supermarket you need enough large amount money from 3 million rubles and more. But, despite the fairly substantial investments, the payback of the outlet is quite fast. Therefore, if you have money, then investing it in the construction business is quite profitable.

Advertising campaign

Opening a hardware store is not the most important thing; it is important to attract buyers to the outlet. How to do this?

Attracting buyers is an important nuance, without which you will not see profit. Therefore, you should not skimp on advertising, hire competent specialists in this field and the result will not be long in coming.

Advertising around the city. Posters, banners, advertisements, leaflets, all this attracts people's attention. Therefore, use all possible promotion methods.
Advertising on the Internet. Create a website for your hardware store, where all information about the product range, contact numbers and address will be available, as well as the ability to purchase goods online.

The demand for building materials is stable and no changes are expected in this segment. With proper organization of trade, the right choice of suppliers, location, and selection of assortment, the store will bring good profits.

Trade in construction materials is booming. The constant demand for building materials makes the business of selling them promising, despite the increase in supply (see “”).

Trade in building materials is carried out at different levels: they are sold in large specialized construction supermarkets, medium-sized stores, stalls in bazaars and other crowded places. Conventionally, retail outlets with this specialization can be divided into four groups:

Small shops or pavilions with an area of up to 100 square meters. m, assortment – 10-20 positions.
Stores of 150-200 sq. m area, partially renovated. The assortment of such stores includes 40-70 items and can offer 1,000-2,000 varieties of goods.
Large stores (500-1,000 sq. m.) with good design and warehouse of goods (200-2,000 sq. m.). The assortment of such stores includes 70-100 product items and 10,000-15,000 articles
Warehouse stores with a total area of 2,500 sq. m. From 15 to 30 product groups and 200-1,000 items in the assortment. Sometimes such stores have a “show room” where samples of the products offered are displayed.

According to the scale of trade, profits can range from hundreds to tens of thousands of dollars per month. Sellers note the high profitability of this business and the opportunity, if done correctly, to make a very good profit.

Economic feasibility of business

The profit of a building materials store depends on trade turnover, and the businessman will have to decide the main question: what kind of store he would like to see and what he can count on in reality.

The starting capital for a building materials store is about $10-15 thousand for every 100 square meters. m area. According to market experts and store owners, operating small stores is not economically feasible.

For example, the monthly turnover of a 100-meter store is $6,000-7,000 with an average markup of 25%. After settlements with suppliers, the entrepreneur has $1,500-2,000, of which he still needs to pay taxes, salary, etc. Thus, there is simply no net profit left.

Costs of a store with an area of 200 sq. m, subject to advance payment for the goods, will require $50-60 thousand. The monthly turnover of such a store will be 25-30 thousand dollars, and the net profit will be $1,500-2,000. A store with an area of 1,000 sq. m. m will provide 300 thousand dollars of turnover. Monthly turnover with proper advertising promotion will be about 100 thousand dollars, net profit - at least $5,000.

Permits for opening

The first step in organizing a store will be state registration the chosen economic and legal form of the enterprise. In most cases, one of two options is chosen - LLC or Individual Entrepreneur. Individual entrepreneur is more suitable for a small store with a single owner. For a larger-scale business with several founders, it is more correct to register an LLC.

You can choose a taxation system depending on local legislation specific to a particular region. The most convenient would be UTII (single tax on imputed income), which is typical for retail trade enterprises in most Russian regions.

In the absence of UTII, the simplified tax system (simplified taxation system) is most acceptable. Goskomstat must provide notification of the assignment of an OKVED code to your enterprise.

To open a store you will need permits:

Local city administration.
Chamber of Commerce.
Sanitary and epidemiological stations.
Fire inspection.
State traffic inspectorates (for parking approval).

Choosing a store location

The criteria for choosing a location for a store are standard with some specifics:

Proximity to transport routes and human flows.
New building areas.
Large construction market.
Proximity of shops of related types, but not duplicating.
Urban industrial zone with minimal rental prices.
Non-residential property (otherwise the fire department will not allow rental).
Mandatory free parking in front of the store.
Convenient automobile (for a large store - railway) entrances.
Compliance with SES and fire protection requirements.

Of course, it is preferable to have your own premises. But, in the absence of one, a rented one will do. When negotiating the terms of the lease, ask whether it is possible to buy the premises over time. If business is going well, this is a very convenient way to buy out retail space.

Store equipment

Commercial equipment for a hardware store includes the following items:

Single-sided shelving with wall mounting.
Double-sided shelving for placement in the sales area.
Glass display cabinets for small-sized goods.
Showcase counters for certain departments.
Trading nets for individual species goods.
Fasteners for placing goods on the wall.
Packing table.
Cash register (possibly several.
Trolleys and baskets for customers.

Product range

The store’s assortment should be formed taking into account:

The retail space of the store.
Availability of certain product groups in competitors' stores.
The needs of the local market demand.

In any case, the assortment should be as diverse as possible. The modern buyer has the opportunity to choose a store, so it is impossible to lag behind competitors in any case. An additional opportunity to increase trade turnover when there is a shortage of space can be selling from catalogs to order.

Typical product groups for a hardware store

Varnishes and paints. The group will include paints for all types of work, impregnations, primers, varnishes, coatings for various materials.

Wallpaper of the widest possible range: paper, fabric, silk-screen printing, paintable, with the possibility of painting in the future, colored, plain. The group will also include the entire range of wallpaper glue. Dry building mixtures, sand and cement.

Tiles, imported and domestic, floor, wall, various sizes and textures. Tile adhesive, grout, everything for cutting, leveling and laying tiles.

Plumbing: showers, bathtubs, sinks, toilets. Various accessories for plumbing: taps, corrugations, pipes, faucets, shower stands, etc. Shelves, mirrors, bathroom furniture, hangers, soap dishes, etc. are also required.

Flooring: board, parquet, carpet, laminate, linoleum, cork and bamboo. Roofing materials: metal tiles, slate, etc. Doors: entrance, interior, plastic, glass, wood, MDF. Elite and inexpensive.

Electrical equipment: chandeliers, lamps, lamps, LEDs, wires, switches, extension cords, etc. Construction tools will include rollers, brushes, spatulas, etc. This group will also include power tools: drills, hammer drills, grinders, grinders, jigsaws, etc. .If available free space You can offer gardening tools and country furniture

Selection of suppliers

You should not limit yourself to suppliers located in your city - supplies from neighboring cities are often more profitable, and transport costs at large volumes The supplier often takes over the supply.

You should use the Internet to select suppliers. The most convenient are suppliers who provide the goods (or part of it) for sale with subsequent payment or some deferment of payment.

Store staff

Store employees must be well versed in the assortment and be ready to advise the client on any issue. Each department should have at least one consultant who is well versed in the department's product group.

The manager may be an experienced specialist who knows this area well. The assortment, relationships with suppliers, and management of store personnel depend on the manager. In addition to sales consultants, you will need cashiers, warehouse managers, cleaners, and loaders.

The number of employees is determined by the size of the store. It is better to build remuneration on the principles of incentives: salary and bonus, depending on the quantity sold and the quality of work.

Economics of a building materials store

The amount of initial investment in a business depends on the size of the store. According to reviews from entrepreneurs who have experience in organizing stores of this profile, for a retail area of 100 sq. m accounts for about 300-400 thousand rubles of investment.

As noted earlier, opening a small store only makes sense if possible trade margin significantly higher than 30% and the possibility of supplying goods for sale. In this case, the size of the rent for the premises is also important: it should be minimal for sufficient profitability.

Let us present some economic data on the organization and operation of a store with an area of about 200 square meters. m.

Total opening costs from 1,500 thousand rubles.
Of these, working capital is 700 thousand rubles.
The store's monthly turnover is 900 thousand rubles.
Net profit 60 thousand rubles.
Payback period is 25 months.

Promotion of a building materials store

This type of business is different great competition Therefore, advertising promotion of activities must be carefully thought out.

By the time the store opens, an advertising campaign should be carried out in local media. Advertising posters, banners on city streets should not only announce the opening date of the store, but also carry information about its advantages, discounts, features of the assortment, etc.

The store must have a website on the Internet. Don’t skimp on a bright, informative website that reflects all aspects of the store’s work. Regular updating of the site is a must.

Cooperation with repair and construction organizations and individual teams is very effective. It makes sense to develop for them special system discounts to encourage the acquisition of new customers.

Trading is one of the most common business options for beginning entrepreneurs. Experts note that every tenth person, when asked what type of business he considers the most promising, answers – sale of building materials.

There is a rational grain in this, because each of us at least once in our lives bought materials for construction and repair: drywall, tiles, laminate, all kinds of fasteners, etc.
Moreover, the general fuss makes us think that the vast majority of stores of this profile still bring a decent profit. Is this really true? Let's look at the nuances of organizing a business in building materials.

Classification of building materials stores

Today, both large chain stores and private traders in markets sell this type of product. Depending on the scale of the business, points are conventionally divided into the following types:

Pavilions with an area of 60-70 sq. m. The assortment is represented by 15-20 items of goods with a narrow range of applications (plumbing, floor coverings, finishing materials).
Full-fledged stores with an area of 120-170 sq. m. More products are sold here (50-70 items) with the number of articles up to 4 thousand.
Large stores with retail space (700-1200 sq. m) and storage space (1500-2000 sq. m). The range of such stores reaches 20 thousand items.
Hangar premises. As a rule, such stores do not have any decoration; they are more reminiscent of an indoor market.

Choosing a location for a building materials store

Without describing trivial phrases, we can give a recommendation to start from your financial capabilities. For example, to open a small store with an area of 80-100 sq. we will have to spend at least 10 thousand dollars. Practice shows that such a business format in modern realities not profitable. The maximum that it can cover is staff salaries. It turns out that there is no point in attracting investment in such a project, and if you have your own money, it is better to invest it in something more profitable.

If we consider opening a building materials store with an area of 200-250 sq. m, you will have to spend about 50 thousand dollars. Project of 1000 sq. m requires an initial investment of 300 thousand dollars, monthly profitability after deducting all expenses is 4-5 thousand dollars.

This is the most profitable option for building a business. As a rule, in such stores a person can buy everything necessary for repairs. Here you can build a competent system of discounts and organize delivery.

The most promising place to open a building materials store is near busy roads and near construction sites.

You should not consider options on the ground floor of a residential building. The sale of a number of goods (paint and varnish products) is prohibited in residential buildings.

Another important question is to rent or buy a premises? Practitioners argue that you can try the option of renting with subsequent purchase if the business fails. Buying premises is not the most rational option, because if problems arise with the business, another problem will probably arise - the sale of working capital.

Don't miss:

Product suppliers

To offer the client a sufficient range of goods, you need to cooperate with 50-100 suppliers. As a rule, large manufacturers of building materials are reluctant to accept options involving deferment or transfer of goods for sale. At the beginning, it is unlikely that you will be able to take more than 30% of the goods for sale; as the business develops, the volume can increase to 60%.

It is quite difficult for a novice entrepreneur to guess with inventory. Large chains purchase goods for storage, the quantity of which is 2-3 times higher than the monthly turnover. This policy allows us to service orders from large clients. If inventory is lower, supply disruptions may occur.