Among the numerous business ideas that, with sufficient investment of time and effort, can bring good income, it is worth highlighting the opening of a clothing showroom. In our country, the definition of a show room is not always correctly understood, what it is and how it can be used to create a profitable commercial enterprise. However, there is already a tendency to increase interest in this type of activity, especially among entrepreneurs who are interested in fashion and want to stay on the wave of modern trends.

What is a show room

This name can mean several variations, at least for the Russian average person. But in Europe and America, show room has a very specific concept. This is a place where new collections are showcased by the manufacturer or distributor to wholesalers. There are no retail sales of goods directly in this premises. Buyers are often invited to watch a fashion show and then view the models in detail in the showroom. This is how the world's largest brands work, and getting into their showroom is not so easy. People come there either by special invitation or by agreement; there is often a pre-registration. If you are a small trader, then there is little chance of getting into the show room.

In Russia, the place of the show room and what it is has both the meaning accepted in the West and a slightly different one. When it comes to preliminary wholesale orders, there is usually major manufacturer fashionable clothes, which places in exhibition hall both models from the latest collections and sale models from old ones. The queue to the “tidbit” is not so long; even a novice businessman can easily visit here and pick up the necessary goods to sell through his stores.

What is a clothing showroom in the Russian sense:

• Showroom of a manufacturer or large supplier, where wholesale orders are placed;
• Representation of a young designer, where the tailoring of the models you like most often takes place right on the spot, within the walls of the show room;
• It’s like a boutique that sells exclusive products from little-known designers or brands.

Based on the above, it becomes clear that the answer to the question “How to open a clothing show room” lies in the plane of the presented classification. Speaking of statistics: the overwhelming number of existing Russian show rooms belong to the second and third categories.

How to open a show room: first steps

Before you start creating a business plan for a clothing showroom, it is important to understand whether this business is suitable and in what format it will develop. In most cases, it is undertaken by women who are familiar first-hand with the world of fashionable clothing. First of all, these are fashion designers who are able to independently create models, sew them and put them up for sale. Opening a show room does not require large investments. Having a unique offer in the form of designer clothes, a person with a subtle design taste will be able to decorate the interior as needed and present the products to friends and acquaintances using the word of mouth method. If the proposed idea is liked and begins to be in demand, new clients will not be slow to arrive. To understand how to open a show room, you need to calculate in detail the expected demand, costs, revenue, profitability and payback of the business.

If everything is clear with a designer opening his own atelier, then with a boutique it’s worth understanding. Being a professional in the fashion industry and having cutting, sewing and design skills, you can easily achieve success. But these conditions are not required. All you need is an ardent desire and help from a specialist, who is usually a designer, and things will go uphill. It is necessary to ask yourself the question of how to open a clothing show room from scratch from the very beginning, almost from the appearance of the idea, and then you can protect yourself from many mistakes of novice entrepreneurs.

Stages of opening a show room:

• Decide on the format: designer goods made in-house or a boutique offering collections from several fashion designers;
• Specify what product will be sold and to whom, conduct an analysis consumer preferences, competition, advertising and promotion opportunities;
• Write a business plan for a clothing showroom;
• Form your business officially: register an individual entrepreneur (which is preferable) or legal entity;
• Come up with a name for the clothing showroom;
• Find the necessary premises and carry out repairs in it;
• Purchase commercial equipment and furniture;
• Decorate the interior in such a way that the atmosphere is tasteful and the clients feel comfortable;
• Find suppliers and conclude agreements with them (if necessary);
• Hire staff;
• Launch advertising campaigns.

It seems that opening a clothing showroom requires a lot, but in fact, it’s quite possible to resolve the issues in a couple of months, and gain profit in a year. This is evidenced by the experience of businessmen who wondered how to open a clothing showroom, and received not only a good income, but also maximum pleasure from their work. And it is this combination that will allow the company to develop, making it more attractive to buyers.

Let's move on to specifics.

Business plan for a clothing showroom

If you start a business without clear understanding no matter what steps you take and what results you get, in 90% of cases the idea will be a failure.

First you need to estimate the costs of opening a show room, they include:

• Legal registration of business - about 5,000 rubles;
• Purchase of a cash register (if planning to sell at retail) - about 20,000 rubles;
• Repair of the premises (the simplest) – 80,000 rubles;
• Purchase of furniture (tables, chairs, armchairs, sofas) and other interior items, as well as commercial equipment (racks, display cases, shelves, brackets, hangers, mannequins, mirrors, accessories for fitting rooms) - at least 70,000 rubles;
• Rent – ​​from 50,000 rubles;
• Wages, if there is only one assistant, and you do all the main work yourself - at least 20,000 rubles per month;
• Purchase of the first batch of goods (at the opening of a show room - boutique) - from 150,000 rubles;
• Purchase of sewing accessories (if you plan to open a show room like an atelier) – 50,000 rubles (including fabrics).

You can understand whether these costs are high or not by comparing them with the expected revenue. Please note that the cost calculation is given at a minimum. The numbers will vary depending on the city (large, medium, small), the type of premises (in the city center or on the outskirts, in an elite shopping center or in an ordinary apartment), variations of furniture and equipment (you can purchase expensive ones to match the format, or buy used, but in excellent condition), number of employees, cost of purchased products and other nuances.

To calculate revenue, you need to know at what average price things will be sold. If you decide to sell clothes from an unknown designer, then you will sell them inexpensively. If these are clothes of a designer well-known in fashion circles, then the selling price of such products will be significant. If the markup for each product is correctly made, then at the initial stage you only need to sell two products a day for your business to be profitable.

What do you need to open a clothing showroom?

Let's move on to consider each stage separately.

Legalization of business

By offering hand-sewn clothes, at first you don’t have to register a business at all. This business you can start at home, as many aspiring fashion designers did. But only temporarily. When a base of regular customers is formed, you can rent premises in the city center. If you decide to sell designer clothes, then the option of opening a business at home may not be suitable for you. As soon as demand begins to increase, you will definitely encounter difficulties in purchasing equipment and other items for the functioning of the show room from suppliers. Either they will not ship the products at all, or they will sell at retail prices, which means your cost will increase, which will affect the final price.

If you don’t know how to legally open your own show room from scratch, you can always seek legal advice or read up on the procedure on the Internet. The design features are no different from other types of business.

Premises and equipment

This step is of fundamental importance for the entire future business. It is not necessary to furnish a room with expensive furniture and accessories; any designer who understands the features of the interior can decorate it beautifully and tastefully. Without feeling the necessary knowledge and skills, it is recommended to seek advice from such a specialist.

Exactly according to appearance show room clients will create the first impression of you as a seller, and whether or not they want to return here. In addition to spacious shelves and display cases, there must be soft armchairs, coffee tables, and at least two fitting rooms. An important point is light, there should be a lot of it. Also draw a plan and decide how all the furnishings will stand and how harmonious it will look. It is better to paint the walls in light neutral colors, as an option - pastel.

We explained what is included in the concept of a showroom, what it is in the Russian sense, therefore its location in an area with high traffic at the beginning of the life of the enterprise is not mandatory, but desirable. Rent in the center is always expensive, but the concentration of potential buyers in the city center is greater. If you decide to open your own business in residential area, then it’s better to open next to some large grocery store or supermarket. And when will you see positive dynamics in the sales of your goods, then move to the center, since the issue of development in this case will become relevant.

Of course, when deciding to sell luxury clothing from world brands, the price of which is affordable to a limited circle of people, you will have to invest in the appropriate interior and premises. In addition, it is important:

Name for a clothing showroom

Beginning entrepreneurs often face the problem of how to name a fashion showroom. It should be sonorous and memorable. It is more common to name it either by clothing category or by the name of the designer or predominant brand, but if you can come up with something unique, this will be an additional “plus”.

Product for show room

IN lately it has become important to buy designer clothes, and of different types, among the Chinese. This is because the purchase price is significantly lower than other offers. But here it is important not to make a mistake with quality. Therefore, it is better to communicate with representatives from China in person, after touching the offered product with your own hands and making a trial order.

How to open a showroom for clothes from China? Just like anyone else, only with special scrupulousness when approaching the selection of product items and models. China's multi-member factories produce a lot of cheap, low-quality clothes, as well as really interesting ones. By spending time choosing a supplier and a specific product, you have the opportunity to make good money selling designer items through a boutique.

In addition to Chinese sellers, you can pay attention to American stores, especially outlets. There, clothes from past collections are sold at a good discount.

Staff

The last but not least necessary item is what is needed to open a clothing showroom. All consultants must have an excellent understanding of the product being sold, understand the intricacies of cutting and sewing, and also be able to recommend a suitable style. In addition, the employee must understand the principle of selecting clothes and accessories as a set, so that the buyer leaves dressed “from head to toe” - from shoes to gloves and headdress.

This can only be done by people who are well versed in clothing design, fashion trends, and preferably with the qualities of an image maker. The requirements, of course, are high, but without this the boutique will turn into an ordinary, unremarkable store.

Conclusion. So, we analyzed the definition of a show room, what it is and what features it has, and also described in detail the steps to open a show room and gave an example of calculations. We hope this knowledge will help you in your project, and you will be able to bring your existing idea to life. Good luck!

Domestic streetwear, leather accessories and designer wedding dresses. Showrooms differ from stores in that the models presented in them are unique and the assortment is limited. It is generally accepted that these concept stores are places “for people” that can rarely be found in ordinary shopping centers. In addition to classic fashion collections, domestic streetwear and national brands of Tatar independent designers have recently become popular in Kazan. Enter has collected 20 popular Kazan showrooms where you can update your wardrobe for the new season without resorting to buying mass-market goods.

Domestic streetwear in Rodina

"Motherland" - A domestic streetwear store opened in Kazan. In the showroom you can purchase clothing from Russian brands: “North”, “Volchok”, “Yunost”, “Rustul”, “Sword”, “Zaporozhets”, Codered, Anteater, Meedooza, as well as branded clothing from the “Rodina” brand. The main feature of the store is that they sell branded items at mass market prices, and in a small area of ​​the premises there are stands not only with anoraks and sweatshirts, but also with various accessories. The chain's stores are now actively opening in different cities of Russia - from Dzerzhinsk to Sochi. Address: st. Profsoyuznaya, 1

Outdoor sportswear at Forever Young Shop

Another streetwear store focused on sports streetwear and skateboarding. Here you can find clothing from the brands “Anchor”, “Zaporozhets”, 1994, “Gosha Orekhov”, “Yunost”, “Sputnik 1985”, “Sword”, TrueSpin, Anteater and many pairs of shoes from Saucony. You can also buy accessories that will complement your ready-made street look and sweatshirts suitable for active pastime. Address: st. Profsoyuznaya, 34

Anoraks and caps for skateboarders at Giko

Giko is an underground skate brand founded in 2012. Promoting skate culture in Russia and the world, the store’s creators began selling technical components for boards and streetwear clothing. Here you can find a variety of sweatshirts, anoraks, caps and Panama hats. In addition, skateboard skins, suspensions, bearings and wheels are available for sale. There is also a small cafe on the territory of the store - Giko club, where you can eat falafel and drink coffee. The streetwear brand is known not only in Kazan, but also beyond its borders, for example, in Moscow and St. Petersburg. Address: st. Pushkina 29A

Belt bags and sweatshirts in the Port store

The streetwear store “Port” is imbued with a maritime theme. In addition to active cooperation with the Moscow brand “Yakor”, the showroom works with other well-known brands: “Sputnik 1985”, “Volchok”, “Yunost”, “Sword”, Anteater, Nefontan. When choosing your next anorak, in a cozy room with sea-green walls, you can drink a cup of coffee or buy a set of components for a skateboard. You can also find accessories in the form of wallets and document covers here. Address: st. Yamasheva, 45

Caps and anoraks at Side2Side

The streetwear store Side2Side offers a wide range of branded items. On the shelves you can find clothes and accessories: jeans, backpacks, caps and hats, belt bags, socks, sunglasses and anoraks from such domestic brands as Zaporozhets, Skills, TrueSpin, Amsterdam and sweatshirts with animal prints from the Siberian brand MySiberia. Address: st. Bolshaya Krasnaya, 53

Collections of world brands in the Street store

The Street store showroom has long been tested by Kazan lovers of street fashion. New collections of clothing and accessories from Russian and international brands regularly appear in the store, as well as limited lines from designers. In addition, the showroom employs professional stylists who help create any look. The Street store also produces lookbooks, which allow you to decide on the selection of necessary accessories and color schemes. Address: st. Bolshaya Krasnaya, 63

Minimalistic collections in “Saint”

The brand of modern designer clothing “Saint”, created by Rustem Garipov and Regina Safina in 2013, has gained popularity among lovers of laconic and simple clothes, not devoid of pronounced details. The main principle that guides the creators of the brand is sewing non-flashy, plain clothes made in an original cut with straight lines. Together, this creates a minimalistic yet sexy look. In addition to women's collections, "Saint" also has clothes for men. Address: st. Pobedy Avenue, 141 (Mega shopping center)

Guipure dresses in Baby doll shop

The Baby doll shop clothing and designer jewelry brand was founded in 2010. In addition to ready-made products, the store offers the opportunity to order your own dress with a unique design and individual tailoring. Accessories and jewelry of this brand are also made by hand. In addition to dresses for going out, weddings and other special events, you can also purchase light everyday outfits. Address: st. Levo-Bulachnaya, 24

Brands of independent Korean designers in Corner17

Corner17 is a brand of women's designer clothing, shoes and accessories, created so that every girl finds her individual style. The showroom presents brands of independent Korean designers and brands such as “Weightlessness”, “Don’t doubt”, Kiss me moon, EL.ZA.RI, Sintezia and others. The design of this brand's clothing is characterized by clear and strict lines, which makes the images elegant without depriving them of youthful spontaneity. Address: st. Chistopolskaya, 9B

National design from RUKAMI

Rukami is a store and at the same time an association of designers who experiment with Tatar national themes when creating their products. This project includes such well-known Kazan brands as Matur and Abau. Main idea when creating clothes and accessories - popularization Tatar ornaments and the formation of interest in national design. In addition to Kazan, there are Moscow and Perm Tatars in the project, as well as designers from Izhevsk and Ufa. Now the online store is closed for relaunch, but products from each brand can be ordered separately, for example, in their groups on social networks. Address: st. Kayuma Nasyri, 40

Modern clothes for children at ilsi.shop

The concept store for children ilsi.shop opened recently. In this showroom you can find fashionable clothes for little ones. The assortment includes a wide range of backpacks with modern prints, bomber jackets, denim jackets, as well as dresses and suits for children's parties. The store has a delivery service that sends clothes throughout Russia. Address: st. Chernyshevsky, 16

Minimalist wedding dresses from Anastasia Anikina

The main activities of the Anastasia Anikina brand are custom-made wedding dresses and ready-made collections of dresses for everyday wear. The styles are based on minimalism, natural silhouettes and discreet details. However, on dresses you can often see guipure, lace and chiffon in pastel shades. The catalog of ready-to-wear outfits includes both turquoise dresses with floral prints for every day and strict white pencil dresses for work meetings or minimalist weddings. Address: st. Tazi Gizzata, 3

Chanel jackets and three-piece suits at GaYana

The GaYana showroom presents both branded suits and various wardrobe items, as well as designer models, for example, tweed jackets from Chanel. The store's arsenal includes three-piece business suits, knitted hats and oversized sweaters, and the new summer collection includes light blouses and cotton dresses. In addition, depending on the season, coats and raincoats appear here. The items from this showroom are distinguished by their strict style, clear lines and compatibility with classic or sports shoes. Address: st. Spartakovskaya, 2B

Budget designer items at Ricoco Shop

Ricoco is a designer brand from Kazan with its own production. The store offers suits, dresses, sweaters, tops, sleeveless vests, cardigans, overalls, skirts, trousers, shoes and accessories. The brand entered the market not so long ago, but has managed to spread not only in Kazan, but also beyond its borders. A special feature of the store is that the price is quite low for designer clothes due to local production and the hypoallergenic nature of all handmade suits. Address: st. Chistopolskaya, 66

Elegant streetwear at Eazy.shop

The concept of this showroom is distinguished by a slight bias towards streetwear, which does not deprive the clothes of elegance and femininity. In addition to unusually tailored classic styles, there are ripped jeans, winter parkas and plain sets for city girls. Special attention paid to details, cut and prints. In addition, Eazy.shop offers delivery throughout Russia. Address: st. Chernyshevsky, 16

Denims and bright bags in Alrawash

Bazaar-style clothing collections regularly appear in the Alrawash showroom. Exquisitely fashionable dresses and suits are complemented by streetwear details, which help create everyday looks. Here you can find satin parkas, denim jackets, kaftans decorated with beads, and biker jackets with space prints. Clothing from this brand, which is ordered from America and Europe, regularly appears on fashion shows. Also, the showroom will soon have a website where you can order jackets and cardigans with delivery. Address: st. Karl Marx, 5

Clothing sets in pastel shades in the Nude store

The Nude store showroom presents women's clothing of various styles and for different occasions. Basically, here you can find sets and accessories for every day, but with the right combination, clothes can also be used for going out. True to its name, the store provides items in pastel and solid colors that do not lose their individuality due to their unusual cut. Address: st. Chistopolskaya, 26/5

Natural silk clothes in Diva corner

Diva Corner is one of the few modern showrooms whose clothes are made mainly from natural materials: silk, cotton and viscose. The boutique produces three collections: classic - for working girls who want to remain stylish, basic - for an active and comfortable pastime, and evening, which includes elegant collections of clothes for going out. Address: st. Profsoyuznaya, 1

Blouses of unusual styles in Street fashion concept

Street fashion concept has become a fairly well-known boutique among Kazan fashionistas. In the showroom you can find conceptual items like blouses with laces or dresses that combine all modern trends. The store offers a full catalog of fashionable clothing, ranging from basic tops and T-shirts to coats of unusual styles and suits from famous designers. You can also buy shoes from Vanlim or Nina Zarqua here, various decorations, hats, caps, hats and bags different forms and sizes. Address: st. Mushtari, 2A

Leather accessories in Gali

The Kazan brand for the production of leather goods began its work in 2013. Since then, lovers of quality and minimalism began to buy accessories both for themselves and as gifts. Now in the store you can buy wallets, bags and briefcases, document covers, belts and other goods. All products in the workshop are hand-stitched, and the fittings used are purchased abroad. If desired, you can engrave any accessory you like or order a stylish attribute created in a single copy. Address: st. Tatarstan, 20 Text: Lola Malova Photo: Instagram

For many girls, buying clothes is a “pill” for all troubles, an opportunity to spend time with benefit and pleasure, or just a way to relax. Everyone wants to look stylish, feminine and unique, and at the same time save on price without compromising on quality.

For such young ladies, a way out has been found - a showroom - a place where you can buy designer clothes much cheaper than in famous stores. What is its peculiarity, why is it becoming more and more popular and what do you need to know before opening such an establishment? So, how to open a clothing showroom?

The showroom is a place where the clothes of several little-known designers who are just starting their careers are displayed. Hence the prices are low with good quality materials and tailoring. This is how they try to advertise themselves, gain interest and become in demand.

With a good influx of customers and gaining recognition from the general public, they They quickly become famous and open boutiques, but with different prices.

Most often, such studios are opened by stars - media figures, having previously promoted the future showroom on social networks through their groups with millions of subscribers. But ordinary people can do such a business; the main thing is to first decide what exactly you are going to do.

A showroom is considered to be:

• studios in which samples of clothing from factories or manufacturers are displayed for review and wholesale purchase;
• where you can order yourself a unique suit;
• room with a presented assortment several designers for retail purchase.

The last option is the most common in our country; we will consider its discovery further. e.

Procedure

To open your own showroom, you will need to register your activity. This procedure includes several steps:

• and (receipt for, TIN, passport with copies, application for registration and);
• filing an application with the tax office.

Then we move on to the technical part. Activities required to be completed:

1. Search for a studio and purchase of equipment;

3. Personnel (if necessary);

We will look at each stage in more detail below.

Premises and equipment for the showroom

There is no point in worrying about high foot traffic unless you decide to rent a boutique in a shopping center. People should learn about your salon from each other, through social networks, from invitations and so on.

The most suitable space for opening a showroom is a small room or studio apartment. Such an apartment can be found in advertisements for housing rentals; now many one-room apartments are specially converted into studios. You can allocate one largest room in your apartment or rent a small building.

Indoors required carry out high-quality repairs. Some style must be evident. It is better to decorate the studio in light and calm colors, with many lamps, lanterns, and paintings.

The color of curtains, floors, and walls should match well. People with a good sense of style will come to you, and if they don’t like the design, they are unlikely to want to come back here again, much less recommend this salon to anyone.

Availability of comfortable furniture - prerequisite similar establishment. Upholstered armchairs, fashionable coffee tables, display cases, hangers, stands, mirrors, fitting rooms and other necessary attributes should be purchased immediately.

Cleanliness and order in the room, a pleasant smell, and calm music will create a good impression of your studio.

What is a showroom?

Product for the store

Regarding the product, several main problems should be solved:

1. Where can I get it?

2. What will the assortment be?

3. How to arrange clothes?

Where to buy clothes?

Before looking for suppliers, you need to decide on the pricing policy of your showroom. There are several places where you can purchase items for a studio like this.

• Chinese sites offer things at very high prices low prices, which can be resold with almost a 100% markup. If you don’t know how to open a showroom for clothing from China, then first you will have to make a lot of trial orders to determine which store has the best quality items. Some Chinese suppliers send products that do not match the pictures, differing not only in quality, but also in appearance.

Among things from China you can find very decent and high-quality items, and as proof of this there are a huge number of clothing stores coming from there. This assortment is designed for a low price category and it is worth understanding that respectable people are unlikely to look into such a place.

• American sites offer original clothes from famous brands with big discounts. But as a rule, on such sites you can find models from past collections. If your goal is to sell high-quality and well-known items, regardless of the latest trends in the fashion world, then such sites are suitable for you.
• Outlets. Last year's collections with discounts up to 70%. You will have to travel to such places on your own and select the options you are interested in.
• Young designers. You need to look for them on thematic forums, in social groups and other places. The advantage of their things is uniqueness, style and good quality. And since they are little known or unknown at all, the prices for their clothes will be reasonable.
• Ready-made clothing factories. They work from catalogs and remotely. Prices are low, quality is good. But it is worth remembering that there is a minimum threshold when purchasing from such factories. Manufacturers themselves set the monetary minimum for which you will need to purchase.

What will the assortment be?

The ideal option is to have a variety of clothes and accessories for them. When a client comes to your showroom, he should be able to purchase not only a specific item, but a whole set. And to go with it, choose a handbag, scarf, underwear and, possibly, shoes. It’s good for the client, and you’re in the black.

The assortment must be regularly updated so that consumers remain interested in your store. When purchasing things, it is important to focus on what is fashionable. People will not want to buy ugly things that have long gone out of fashion. For example, if skinny trousers are in fashion, you shouldn’t expect much demand for bell-bottoms.

How to position?

It is important to keep your clothes in order: everything should lie and hang straight. It’s better to put new items on mannequins and then at the entrance people will see the latest arrivals.

Clothing showroom staff

You can work in such a studio alone. The main thing is to have a good understanding of fashion, to be able to combine colors, textures, shapes and even incongruous things.

If you are confident in yourself and can easily say what is fashionable to wear now, and are ready to choose a set for each client that will highlight it favorably best sides while hiding the shortcomings, then feel free to open a showroom alone.

If choosing an assortment on your own is a problem for you, and you are far from fashion, it is better to find a companion who is well versed in clothing. He will select the right assortment and monitor the quality of the fabrics. The designer himself can act as a partner.

Store advertising

Before opening, you need to make a presentation of your studio. You need to start with a few interested clients, serve them to the highest standard, gaining respect, and they, in turn, will tell their friends about you.

In the same group it is worth posting information about existing products, new products, and discounts. The same information can be sent via SMS or email.

How to open a clothing showroom?

How to open a clothing showroom: business plan with calculations

showrooms look something like this:

• Legalization of activities around 5000 rubles, 800 of which is state duty.
• Purchase of the first batch of goods approx. 100,000–150,000 rubles.
• Rent 40,000 rubles.
• Repair 100,000 rubles (if necessary).
• Furniture 50,000 rubles.

If you plan to travel independently to buy the goods, then flight and hotel costs will be added. about 50,000 rubles.

To start a studio you will need to invest about 400,000 rubles.

If you want to sell branded clothing, then this amount will increase by at least a third.

Showroom profitability

One regular customer spends from 15,000 to 45,000 rubles on clothes every month, and considering that he can bring up to 5 new customers, that’s quite a decent income.

Profitability, however, you need to study the market well and find generous clients, otherwise, the profit will go negative.

Business nuances

The main problem of the showroom is the different understanding of its essence.

Some call this the place for clothing exhibitions with subsequent wholesale purchases, others are sure that this is the joint work of young designers, and still others even believe that a showroom can be an ordinary boutique in a shopping center or a small shop on a busy street.

The second important point is the assortment. You should not pass off Chinese copies of famous brands as originals. Knowledgeable people will quickly understand the deception, and those who have little understanding of brands will not want to spend large sums on clothes.

If you are counting on wealthy clients, then clothing presented in the studio must be appropriate.

Opening a showroom is not difficult if you are well versed in fashion and putting together a stylish outfit is not difficult. A small investment of money, a little inspiration, work on the interior, selection of beautiful, high-quality clothes and the studio is ready.

If things go well and the flow of clients increases steadily, You can also think about it, just don’t forget to register your activities.

You can find out what a showroom is and how to open a truly profitable clothing showroom in this video instruction:

• 3. How to design a show room
• The idea of ​​creating a showroom - video

Showroom– one of the most popular trends of our time. And this is not only a profitable business, it is also prestige, an opportunity to demonstrate the most high-tech innovations, luxury goods, and move in the upper echelons of society. If you are active, sociable, and want to rise to the very top of the social pyramid, you should try yourself in this field.

And our site will help you. We'll tell youwhat is a show room, what starting capital is needed, how and where to choose a premises, what kind of decoration is needed, what goods and products are best presented, and most importantly, how to attract customers.

We will also introduce you to a promising showroom option for. You can’t touch the product online, but thanks to your showroom, people will have this opportunity. And if everything is done correctly, high income will be guaranteed.

Learn the rules and subtleties of organizing a successful show room, and very soon the most influential people in the city will be shaking hands with you.

1. Where does the name show room come from and what is it?

Literally, this is the English translation of our term "showroom". Accordingly, initially such halls were intended to demonstrate clothing models, or were a place for business meetings of designers and manufacturers with wholesale buyers and customers, or buyers from large trading companies or stores. Did not occur directly in such show rooms retail sales, however, this is where the big deals were made. They were used not only to display clothes, but also to present cars, accessories, furniture and so on.

IN modern conditions the idea of ​​what a showroom is has changed a little. Most often, they order goods from catalogs of well-known companies, which are then delivered to the customer. Sometimes a collection of a famous brand is delivered to the showroom for trying on and selling goods to selected customers. Therefore, it is almost impossible for an ordinary “person on the street” to get into the show room; this establishment has turned into a kind of “closed club” for a select few.

The owner’s profit in this case directly depends on his methods of reaching the target group in which this particular type of product is in demand - trendy, exclusive and expensive.

2. What is needed to open a show room

To open a showroom, you need a minimum of material investments:

• Premises;
• Start-up capital;
• Social connections.

Example of a showroom in an apartment

You can start a business even in your own apartment. Capital requirements can also vary widely depending on the job structure. You can travel abroad on your own and purchase goods, and then offer them to clients, or you can enter into an agreement with several “shuttle traders” who will leave their goods for sale. You can also go the traditional Western route - enter into an agreement with a specific manufacturer and rely on buyers from large shopping centers or groups.

As for social connections, that is, meeting “party people” or “elite”, for whom buying exclusive things is not only a hobby, but also an obligation, this is one of the main conditions for this type of entrepreneurship.

Recently, another definition of a show room has appeared. With the development of online commerce, show rooms began to open at online stores. This is a place where the client can inspect the selected product (clothing, appliances, electronics, etc.) before purchasing.

3. How to design a show room

Decoration of the premises for certain type business can be very diverse and depends on the strategy of work. In general, it is necessary to focus on the expected volume of work, the status of the company and its clients, the quantity of the expected product and its variety.

In the simplest case, this is just a room in your own or rented apartment. But this design method is only suitable if you expect to work with a very narrow circle of acquaintances who easily come to you for a cup of tea. Or, for example, with those clients who only inspect and pick up pre-made orders.

If it is assumed that people will come to the show room on recommendation and select a product, then it is necessary to allocate space for storage and display of the product, to equip a place for fitting or inspection (in the case of equipment - connection and performance testing). In this case, you need to choose a design style, draperies, mirrors, and furnish the room with stylish accessories.

4. How to register a business - taxation of showrooms

Registration methods are also very diverse. The main advantage that a show room provides to a beginning entrepreneur is that it is a place where (officially) no trading occurs .

Thanks to the fact that he not considered a store (which means entry for ordinary buyers and outsiders is limited), often it is simply an unregistered boutique or small shop. And work in it is carried out without registration and payment of taxes. ()

Now you know what a show room is, we have given the most detailed answer to the question “What is a show room”, and also given examples of how you can make money from it.

5. How to effectively develop a business

Undoubtedly, a show room, like any other type of business, requires a lot of effort and knowledge to effective development. According to statistics, most aspiring entrepreneurs who start their own business fail, and only a portion of businessmen achieve success the first time. Perhaps you should be prepared for serious challenges and obstacles at the first stage, or maybe you will be able to grow your business without any problems the first time. Be that as it may, success from the start is only possible if you are well prepared for the task. Read several books from successful entrepreneurs - publications with the secrets of success will definitely help you.

Download this free PDF book

10 secrets that rich people are silent about

For your business to flourish, you will need to learn how to effectively attract clients and launch your own website. Nowadays, the Internet allows you to effectively bring customers not only to online platforms, but also to offline businesses. Watch the video of specialist Andrey Merkulov on how to do this effectively.

The name of the store is a complex but important component of the business. It will become the main identifier among competitors and an important point for recognition among buyers. Success will depend on the name and the chosen development strategy. There are magnet names that attract customers. You can choose this name yourself or use the services of specialists.

It is recommended to come up with several names, and then consult with others. If you have already come up with a store logo, you can attach the name to it. It will influence the formation of a positive reputation and the process of attracting customers.

The name for an online store is chosen in the same way as for a regular one. But it is worth remembering that it must match the domain name, that is, be free.

Professional work

Some people don’t even suspect that there is a whole direction called naming (English: “name”). Names know well the psychology of buyers and the basics of marketing, which allows them to come up with a name to attract buyers the most. You can find them in advertising agencies or on freelance exchanges.

To pay for services you will need from 2000 rubles. A more exact price depends on the company and the experience of the selected employee. If he has experience with famous brands, then the fee reaches 20 thousand. Naming services on the fl.ru website, popular for freelancers, are estimated at around 15 thousand.

You can create a competition on youdo.com. In most cases, the fee for a name does not exceed 3 thousand. A survey competition on social networks would be an economical option. Additionally, it will attract new clients. However, for beautiful name you will have to “splurge” on the prize for the winner.

Not only a professional, but also a beginner can get an excellent store name. But it is worth remembering that naming is a labor-intensive and tedious process that requires possession of certain knowledge.

Independent naming

Choosing a name is a creative activity in which you can try your own hands. Entrepreneurs who decide to save money on a store name need to take into account the principles of its creation.

Let us warn you right away that the ideal result will not be achieved in 10 minutes of thought. You shouldn't make rash decisions. A high probability of obtaining an attractive name appears when combining several naming tools.

Brainstorming is a powerful tool

The most effective method is brainstorming. It consists of searching for a name by a group of people, which allows you to consider the issue from different angles. Not all people are able to see and admit their mistakes, especially when they are confident that the invented option is ideal.

On the other hand, others will support an idea that may seem mediocre. The main condition is a serious atmosphere and the desire of those present to help in choosing the best name.

Foreign words

Good names come from foreign words. An example is the sweets “Bonjour”, which is translated from French as “good afternoon”, and the online store “bon prix” as “good price”. There are many similar examples. Beautiful names from foreign words look stylish and intriguing.

After choosing a name, it is better to consult with a person who knows the language from which the concept was borrowed. Sometimes words are used incorrectly or have multiple meanings. It is also important to consider the correctness of sound and the presence of articles.

Merging multiple words

Merging words will help reflect the scope of work. You need to play with words to get an exclusive name. For example, a pet store can be called “Paws” (paw + whiskers). It is clear that the store sells products for those with paws and whiskers.

The names of the tea and coffee shops “Chaikoff” and “Chaikofsky” will be interesting, but no longer original. Last title can also be attributed to the next method.

Use of first and last names

Stores are often called by simple names: “Mashenka”, “Misha’s”, “Victoria”, etc. The owner decides to glorify his own name or his relative. Such names can be rated a three, since it is unattractive. This mediocre option does not allow you to stand out among hundreds of other stores.

You can use your last name or foreign names. The best option would be a surname that reflects the direction in trade - “Medoff”, “Tsvetkoff”. For the basis, they use the leading product and come up with a name based on it. Write down all the options and choose the best one.

If it’s difficult to come up with a beautiful name, then you can immerse yourself in a pleasant environment: turn on pleasant music and think about what your store will give people. The associations that appear are written down on a piece of paper and then selected.

Geography

The names of geographical and natural objects - rivers, countries, areas, etc. sound well. For example, a store draft beer"Bavaria", children's clothing "Stork", summer clothing "Malibu", hunting goods "Brown Bear".

You can use the characteristics of a country or locality. Almost everywhere there are unofficial names for districts, and some places are legendary. In Donetsk there is a beer store “Dobry Shubin” named after a character from mining folklore. A striking example is local brands in Scotland associated with the Loch Ness monster.

Fairy-tale and literary characters

Fairytale heroes can be an excellent name for specialty stores:

• "Freken Bock"- hardware store;
• "Elena the Wise"- bookish;
• "Mowgli"- children's toys;
• "Winnie the Pooh"- sweets.

The buyer remembers the good old fairy tales that his mother read before bed. Such names will set you in a good-natured mood.

Popular quotes from films or books, puns and catchphrases based on them.

Basic requirements for a store name

You can name the store with any word you like. However, it must meet some requirements:

• Euphony. Each combination of sounds and words is emotionally charged with meaning. You don't have to be an expert to identify a melodic and pleasant combination. Professionals have more gradations. They know how to express openness, tenderness, masculinity, and accessibility with sound.
• Memorability. The name should stand out from competitors, and sometimes be provocative.
• Semantic correspondence. Having remembered the names without an assortment, the buyer will not go to the store a second time.
• Legality. The name must be available for registration.
• Visual clarity. Having chosen a name, you need to present it on the billboard. The letters should not be confused - “l” and “m”, “ts” and “sch”.
• Advertising Perspective. The logo and slogan should be easily matched to the name.

Brevity is called the sister of talent. A sophisticated name that is original but difficult to pronounce will not be the best option for a store name.

To check exclusivity, you can enter a name into the search bar and make sure that competitors are not using it. You should not use the popular prefixes “top” and “vip” - the name will be lost among analogues. It is important that the name evokes desirable and attractive images among buyers. They will not only look into the store, but also recommend it to their friends. Word of mouth will start working.

Bad visual perception a word that consists of letters that do not extend beyond the line: o, a, s, k, p, t, l, zh. The name must contain letters containing elements falling outside the line: f, d, c, b, r. Marketers believe that the presence of the letter “i” in a word evokes feelings of insignificance or second-classness. Having more than 5 characters makes it difficult to remember.

Clothing store for men and women

When a person is asked about the number of famous brands, he will name 10-15, but will quickly remember only 2-3. The same goes for the stores he visits in his area. It is important that the name is easy and memorable. Of course, a store gains fame not only because of its name, but also because of its promotion methods, brand recognition and the availability of good products.

• foreign word - “Top Fashion”, “Brand Fashion”, “New Look”, “Fashion house”, “Dresscode”;
• descriptive names - “Your Style”, “Fashion City”, “Pretty Woman”, “Lady”, “Wardrobe”;
• geographical name - “Avenue”, “Valencia”;
• play on words - “JemSvit” (jumper), “Freshion” (fresh - fresh, fashion - fashion);
• neologisms - “Getwear” (to wear).

For an online store, a laconic name with a positive meaning is used - “4 Seasons”, “Charm”, “Fashionable Thing”, “Carino”, “Lady Mart”.

It must correspond to the price level, occupied space, assortment, age and social status target audience.

A successful marketing strategy allows a business with an unfortunate name to achieve success - Harm’s (H&F) from English. "evil", but adding a suffix and an apostrophe changed the situation. Oh, My is a light and beautiful name.

Women's clothing store

For the store women's clothing The following approaches can be used:

1. The combination of syllables of the names of the founders is “MarKo”.
2. Add the prefix off - “Creatiff”, “Bryukoff”.
3. Shorten the words or use an abbreviation - “TIK” (You And Beauty), “BTB” (Be The Best), “Tata” (Tatiana).
4. Descriptive name with a positive emphasis - “Elegant”, “Style”, “Fashionista”.
5. Connect to geography - “Little Paris”.
6. Play with words - “MaRUSiya” (emphasis on “rus” - Russian production).
7. Neologisms - “Rassana”, “Friendly”.

To make the name attractive, some errors should be eliminated:

• Use hackneyed personal names - “Elena”, “Karina”.
• Use words with difficult pronunciation or unclear meaning - “Minerva” (goddess of wisdom), “Miscellaneous” (mixed from English).
• Change well-known brands - “Abibas”.
• Words with double meaning or negative perception - “Teremok” (something childish, not adult), “Debut” (incompetence), “Tsatsa”, “Corrupt soul”.
• Names that do not correspond to the profile - “Royal” (irrelevant for a store in the basement), “Passage” (this is an indoor gallery between two streets, and not a cramped space in a shopping center).
• Use banal foreign words- "Violette".

In addition to an attractive name, you should come up with a creative slogan that will attract customers and motivate them to buy things.

Lingerie store

Lingerie stores often carry female names(“Margarita”, “Anna”, “Maria”), names of flowers (“Orchid”, “Lily”) or simply beautiful words (“Silhouette”, “Caprice”). The listed options do not carry any semantic load - this is what you might call perfume shops, flower shops, and beauty salons. If you still want to use such names, then it is better to supplement them and make them more original - “Night Violet”, “Lily of the Valleys”, “Lady’s Caprice”.

The name should correspond to the style of the interior - “Boudoir” (retro), “Women’s Secret” ( classic style in soft colors).

You can play on the name of the material or components of lingerie (“Openwork”, “Lace”, “Pajamas”, “Silk and Velvet”).

Carefully use erotic overtones - “Emmanuelle”, “Empire of Passion”, “Kitty’s Salon”. The titles will attract a male audience, but may scare women away. If the assortment consists of classic items, then the name should not have sexual associations. Women like the names “Vorozheya”, “Cutie”, but “Subtle Matter” or “Transparent Hint” are unlikely to make them regular customers.

The name should be soft and feminine. There is no need to use growling sounds (z, h, s), which make the sign tougher.

Men's clothing store

The name for a men's clothing store should be aimed at the target audience and inspire trust. To test the chosen option, you can interview potential customers. The name should be in harmony with the concept, range, style and price category. A small store called “World of Style” will not be successful. Bad associations are caused by the words “Dude”, “Alphonse”, “Macho”, “Egoist”, “Provocateur”. It is not recommended to use banal names - “Fashion for Men”, “Don Juan”, “Cavalier”, “Appearance”. Successful options include “Hipster”, “El Bravo”, “Casanova”, “Oscar”. Having a franchise greatly simplifies the choice of name: VD one, TOM TAILOR.

Children's clothing store

The name should be aimed at two audience groups: children and their parents. You need to develop a name in several stages:

• identification of potential buyers;
• study of competitors;
• development of several titles;
• testing the name on buyers;
• choosing the optimal option.

There should be a capacious and beautiful name that evokes only positive emotions.

Children quickly remember easy and laconic names. If the product is designed for children of all ages, then “Baby” and “Krokha” are irrelevant. The name should be universal - “Superman”. You should not use abbreviations - the public should understand who this store is for.

Research has shown that the processes of choosing clothes or shoes for children different ages different:

1. From 0 to 3 years old, parents make the choice;
2. from 3 to 7 the child shows a little initiative, he pays attention to the choices of those around him;
3. from 7 to 12, the child takes an active position and independently chooses the product;
4. from the age of 12 - a teenager, a developing personality that requires self-expression.

The name of the store for the first category should be designed for parents, to induce in them a feeling of tenderness and love, which requires them to buy the best for their child.

The name for the third group should be child-oriented, emphasizing that he is not small.

The last group is teenagers who know fashion and the cost of many things. They are not attracted by boring names; they strive to express themselves with the help of things. Good name there will be “Seven Pockets” (unusual, since trousers have 2-3 pockets).

Perfume shop

A bright and juicy name should attract others and encourage them to visit it. The main target audience consists of female representatives, so the name should emphasize the resulting effect - lightness, freshness, attractiveness. Good options I will be “Sweetie”, “Chic”, “Coquette”, “Charm”.

When choosing, it is better not to use banal options, but to come up with an exclusive name. You shouldn’t stop at the examples listed, you need to come up with your own.

You can use compound words:

• noun with adjective - " good fairy»;
• two adjectives - “The most beautiful”;
• adjective with verb - “To be beautiful.”

To increase options, they resort to tricks. Write two columns of words on a piece of paper and alternately sort out words from one column with words from the other (“Eliteparfum”, “Aromamarket”).

You can use dictionaries of foreign words, having previously clarified all the meanings of the selected words.

Grocery store

The name for a grocery store is less important than for a fashion boutique. Visitors will be attracted by the seller’s reputation and product range.

The sign should be memorable and catchy so that the buyer quickly remembers the name. Creative names evoke a smile and positive emotions:

• store positioning - “Around the corner”, “Ground floor”, “Near”;
• adjectives that evoke pleasant associations - “Homemade”, “Delicious”, “Favorite”, “Own”;
• message about the operating mode - “24 hours a day”, “Always with you”;
• goods sold - “Fruits and vegetables”, “Butcher shop”, “For tea”;
• pricing policy - “Economy”, “Budget”, “Social”.

Keep in mind that a name that is too creative can have a negative impact. A store in a residential area should evoke associations of being close and accessible. Larger retail outlets are named based on the quality of the products they sell.

Jewelry store

The Soviet names “Agate” and “Sapphire” are no longer relevant today. They are interesting to people for whom novelty and originality are not important. Signs indicating specialization - “Gold”, “Jewelry Salon” look banal. The buyer transfers the boring name to the product. The name of the store should be original and arouse interest among passers-by.

The main consumer of the jewelry store is girls over 18 years old. Even if the buyer is a man, he is buying a product for a woman. Regardless of age and status, ladies want to have sophisticated and unusual things.

The name should evoke images of beautiful and sophisticated jewelry, but be easy to remember. The names of the salon with engagement rings and exclusive diamonds must be excellent. Experts suggest using positioning words - “Ounce”, “Gold”, “Carat”.

You can attract customers with the semantic meaning of the name - “Treasure Island”, “Special Day”.

The chosen name should be tested on friends or potential clients. They must describe their associations when pronouncing the future name of the store.

Handmade gifts

The title should emphasize not only the availability of products for different occasions, but also their origin (“Gifts from Simply Maria”). A visual image of the heroine of the telenovela of the same name appears, who is engaged in heavy manual labor.

You can use foreign words: Handmade + present = “Handmade Present” (handmade gift). You can use individual product categories in the name - “Magic Wallet”.

Flower shop

The sign should encourage passersby to look inside. It should evoke a number of pleasant associations: a stylish composition, a luxurious bouquet, elegant packaging. The name should not be associated with perfume or jewelry.

Interesting names can be found in a color directory or specialized encyclopedia. The name of a rare flower will give the store an aura of unusualness and mystery.

Naming experts do not recommend using the words “floral” or “flowers.” The name should not be "butter oil".

Online store name

The name of an online store requires a more careful approach, since the consumer must remember not only the name of the store, but also its address.

Basic rules for an online store:

1. The name must be one word. Users find it difficult to enter several words and do not know what to use as a separator: a hyphen, an underscore, or write together. It is better to eliminate the error at the initial stage.
2. The word must have a simple transliteration. Buyers own different languages. You should not use the letters “ш” and “ж” - they do not have an unambiguous analogue in the Latin alphabet.
3. Transliteration should be perceived unambiguously. “n” and “h”, “u” and “y”, “s” and “c” are often confused. Not everyone is able to distinguish two “vs” from a “w” or a capital “I” from a slender “l”.
4. You should not take words with the same spelling, but different meanings when the phonetic sound changes. Errors occur when trying to write words in Latin letters.
5. It is recommended to use foreign words that are familiar to Russian consumers - sale, market.
6. Make sure you have a free domain with the appropriate name.

Developing a store name turns from leisure into hard work, requiring knowledge of the basics of marketing and consumer psychology.

Don't rush into choosing a name for your store. The deferred option will turn out to be unprofitable or “golden” after some time. A leisurely and balanced approach will help you choose a beautiful name without the involvement of marketers.