If you are thinking about how to open a dance school, we will describe in detail the business plan with calculations and exact step-by-step actions. A novice entrepreneur needs to know how to organize such activities and what obstacles will arise along the way.
To achieve success in the dance business, you should approach all aspects competently - from registration to advertising promotion of the studio. Each of the stages described below is important and neglecting any of the points will only lead to unforeseen losses and loss of reputation.
Relevance of the dance business
Advantage this direction is that organizing such activities will not require large investments or complex paperwork. Almost anyone can open their own dance school from scratch. And with the right selection of services offered and a good location of the studio, you can guarantee a quick return on investment and a net profit.
Today many people want to dance. They like it for a number of reasons, because dancing brings pleasure, lifts their spirits, helps keep their body in shape, promotes communication and makes a person more self-confident. And with the variety of dance styles, you can find a style that will distinguish your school from its competitors and will be interesting for modern youth.
Before you deal with paperwork and other nuances, think about what format you will work in and what you will offer to clients. When choosing a style, focus on the following factors:
- What interests you personally and what kind of teachers you can invite to work.
- Demand among the population of your city - what dances are now fashionable and popular, what people are most interested in.
- Study your competitors - you shouldn’t offer the same dance styles; if there is already a strong and reputable school of a particular direction in the region, then new clients are unlikely to come to you.
Also figure out what target audience you will be targeting. For example, this could be a dance school:
- For children.
- For adults who do not know how to dance at all and want to gain confidence in their movements, regardless of style (“Dancing for Everyone”).
- For young people who prefer modern so-called street trends.
- For women ( oriental dancing, half-dance).
- For men (breakdancing).
- Wedding.
- Ballroom (for professionals), etc.
This factor will largely determine how to successfully name the studio, where it is most appropriate to locate it, and how to promote it.
Where to start?
We list the main legal steps that will have to be taken at the start of the project:
- Register with the tax service as an individual entrepreneur (IP) or legal entity(OOO). The second option is needed only when there are several co-founders, that is, business partners.
- Choose a suitable taxation system (UTII or simplified tax system), according to which you will pay monthly government contributions on your income.
- Specify OKVED codes according to the services you offer to the population.
- When arranging the premises, you will have to invite representatives of the SES, Fire Inspectorate and Rospotrebnadzor, who, after inspection, will issue the appropriate permits to conduct activities.
Conveniently, no licenses or certificates are required for this, which greatly simplifies and speeds up the organizational stage.
Studio space
Carefully select the location of your future dance school. If you rent a room in a fitness center, sports complex or cultural center, then most of the vicissitudes with regulatory authorities will disappear by themselves. In these establishments, everything is already equipped in accordance with the basic requirements of SanPiN and fire safety. Otherwise, you will have to monitor every detail yourself.
The convenience of studio location relative to the target audience is also important. So, when focusing on married couples, children and women housewives, it is successful to choose a place somewhere in residential area. But if your clients are students, busy businesswomen and entrepreneurs, office workers, then it is best to rent a room somewhere in the central part of the city.
And although the payment here will be higher, there are still clear advantages:
- It is easy for clients to get into the club when it is located near work.
- Such an establishment is considered more elite and prestigious, which means the cost of services can be raised higher.
- You don’t have to spend too much on an advertising campaign, since it’s enough to place a bright sign and put up several attractive posters near the studio.
When selecting a room, pay attention to the following important parameters:
- The free space for the dance room is at least 80 square meters. m.
- It is possible to separately arrange a bathroom, showers, changing rooms and a foyer.
- A good ventilation system has been installed, as well as other communications.
You need to properly zone the space. So, 80 square meters are allocated for the dance process. m. or more. Be sure to set up two locker rooms (for men and women) of 10-15 square meters each. m. each. Showers and toilets are installed next to them. At the entrance there is a place for the administrator (about 20 sq. m.), reception or foyer.
The room itself is equipped with large mirrors on the walls or even around the entire perimeter. Pay special attention to the floor - it should be durable and comfortable for dancing. Usually laminate or parquet is laid. In the rest room you need to put several sofas or armchairs, as well as install a desk for the administrator, a telephone and other available equipment.
Depending on your financial capabilities, such premises can be rented, purchased or built from scratch. But last option involves large capital investments. Although sometimes it remains the only one available, since in the city it is not always easy to find a suitable building that meets the needs of a dance school.
Staff
Pay special attention to the selection of employees. All teachers should not only be experienced professionals, but also have good reputation, be able to communicate with different students, be attractive, quickly assess a person’s physical capabilities, be friendly and disciplined. Remember, the reputation of the institution as a whole depends on what kind of teachers work at the dance school.
An employee is also needed for an administrative position, which the owners sometimes perform on their own. This person must answer calls, advise on all issues related to the work of the school, register clients, etc.
There must be a cleaning lady on staff. If classes take place all day, you will have to clean things up regularly. If you have a less busy schedule, cleaning can be done in the morning or evening.
Marketing
To attract customers, you should engage in a targeted advertising campaign. Its methods depend on what audience you are targeting. Main channels for promoting a dance studio:
- Bright sign.
- Printing products - leaflets can be left in educational institutions, schools, kindergartens, offices, distribute on the streets, etc.
- Posters and announcements posted all over the city - on transport, special boards, entrances, stops.
- Advertising on billboards, in the media.
- Use Internet resources - create a website, organize a group in social networks, communicate on forums, etc.
One of the main ways to attract new audiences is to hold open parties in dance style, as well as participation in various city events. In this case, you will be able to clearly show the students’ skills, the attractiveness of a particular direction, the level of the school and the potential result.
And only after the first successes can you count on word of mouth, when satisfied clients will enthusiastically share their achievements among their friends.
You can download it here for free as a sample.
Financial part of the project
Summarizing everything you need to open dance studio, you can calculate the start-up costs.
Also keep in mind that at first you will have to have a reserve of money to ensure uninterrupted operation of the hall, regardless of whether clients appear immediately in the desired quantity.
Income and the rate of return on business will depend entirely on how many people you were able to captivate with your idea, as well as how much one lesson or subscription costs.
For example, at prices of 400-500 rubles per lesson, you can count on a monthly profit of 350 thousand. True, these indicators will not be achieved from the first days of work. Thus, after attracting a sufficient number of students, you can expect that within a few months the initial costs will be fully recouped.
Video: how to open a dance school?
Dancing is good for health, promotes slimness and well-being, and finally, it is simply a pleasant and interesting activity, so its popularity is growing every day. But to show off an intricate step at a party or at a disco requires not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel like you're ready to start a hot new business, it's time to learn how to open a dance school and make it profitable.
What are we dancing?
First of all, you need to decide what exactly beginner dancers will be taught at your school, that is, decide on the dance direction. It is not at all necessary to choose one thing: the same school can teach classical ballroom dancing, salsa and oriental dances that are popular today. The choice depends on several factors:
- demand: what exactly does your target audience need, what dances are now in fashion;
- competition: what existing schools in your city offer students;
- opportunities: what kind of good teachers do you already have in mind?
- your personal preferences.
Now another popular trend has appeared, which in terms of mass popularity can compete with the most popular dance genres - “Dancing for everyone”. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each dance school usually offers its own unique program “for everyone,” which includes the basic elements of the most popular modern trends. It is this direction, with proper popularization and advertising, that attracts the majority of students to dance schools: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), having chosen one of the directions for themselves.
Choosing a room for a dance school
Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the premises, and quite strict ones:
- its size must be at least 80 square meters;
- the classroom must be equipped with a high-quality ventilation and air conditioning system;
- for dance classes in the hall you need large - the entire wall - mirrors and ballet bars;
- adjacent premises are required: men's and women's locker rooms, each with an area of 15 sq.m. each;
- showers are needed in locker rooms;
- one more room - the foyer, where the reception desk will be located;
- a rest room with upholstered furniture is also needed; its size must be at least 20 square meters. meters.
Similar premises can be found in fitness centers, and you can also look for a suitable room in cultural centers.
A more complex and expensive option is to equip such a hall yourself: purchase a room of suitable size and remodel it according to your needs. But you need to keep in mind that the costs in this case will be considerable: if there has been no dancing in the room before, most likely you will have to change the flooring and equip the hall with mirrors. Together with cosmetic repairs to the remaining premises and possible redevelopment, all this can turn out to be an expensive project.
Choosing a location for a dance school
Not only the technical parameters and interior of the dance school premises are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area; each of them will have its own clients, since both solutions have their own advantages and disadvantages.
School in the city center
Like any enterprise in the center, such a school will be considered more prestigious, and therefore higher prices can be set here. There will be no need to spend a lot of money on advertising: a bright sign and advertisements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.
But this arrangement also has its disadvantages. The first and main one is high rent, which will “eat up” a considerable part of the high cost of education. If the city is quite large, then traffic jams may regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center will most likely prefer a dance studio closer to home.
School in a residential area
If you decide to open a dance studio away from the center, you can count on relatively low rent. Another undoubted plus is that among the visitors there will be more housewives who will prefer to study not in the “busy” evening time, but during the day, when the halls are often empty. Due to this, the hall's traffic will increase. The competition here will not be high - in such areas there are usually few dance schools, but, of course, before choosing a premises, you should make sure that there are nearby similar establishments No.
The disadvantages of this location include a small number of students, especially at first: dance halls on the outskirts are rarely crowded; lower cost of classes than in the center and the need to invest in advertising and conduct various promotions to attract clients.
Recruitment
However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. People come to such a teacher again and again, his classes are recommended to friends, so good dance teachers are the golden fund of your school.
To keep the hall open, you need 4–6 teachers who will work according to schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the premises, you need to hire a cleaner.
We calculate income and expenses
Like any other business, you need to start organizing a dance school with detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles (we are talking about groups). The one who needs individual lessons with teachers, as a rule, they pay more - 700–1000 rubles per hour.
As a rule, each group consists of 10–15 people. The most popular time is in the evening, from 17:00 to 22 or even 23:00. However, morning groups can also be popular, which housewives and people with flexible work schedules are happy to attend. Individual lessons are usually scheduled for the morning.
For a dance studio to pay off and generate income, at least 5 groups need to work there per day.
The costs of opening a dance school-studio may be as follows:
- Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent for premises exceeds this amount, there is a risk that the school may become unprofitable.
- Costs for employee salaries will be about 120,000 per month. Fixed wages usually from administrators and cleaners. Dance teachers typically receive a percentage of memberships sold.
- Equipment costs (mirrors, machines, flooring) – 80–100 thousand rubles. If you take a room that is already equipped for a dance hall, these costs can be avoided.
- Investments in advertising are about 30 thousand.
Thus, the income of a dance studio can be 100–150 thousand rubles per month, so the funds spent on organizing the business will return quite quickly.
Enterprise registration
To start a dance school, it is enough to register as a When choosing a taxation system, preference should be given to or (if such an opportunity exists). No licenses are required to teach choreography.
If you do not rent a ready-made dance hall with all necessary permits, and if you organize and repair your own, you will need to obtain special permission to open a school in it from the city administration, the Fire Department and the SES.
Advertising and promotion
Whether or not to invest in advertising your establishment is a question to which every entrepreneur seeks the answer himself. At first, of course, you will have to do this. Of course, they will bring some “their” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio; here advertisements and distribution of leaflets in crowded places will be used.
Large-scale advertising on radio or television is needed, perhaps, only if you are offering something exclusive, something that has not yet been seen in the city, and you expect that people from any area will come to you for the “new product.”
You definitely need a dance school website or at least your own pages on city portals: now, increasingly, the question of where to go to study, including dancing, is asked to search engines. And it will be very helpful if information about your studio appears in the top lines of the search.
Another interesting way to draw attention to the project are dance evenings, where students can express themselves and show new skills, and just have fun. Those around you will definitely have a desire to “learn the same way,” and the studio will have new students.
Organizing a dance school is more troublesome than expensive. So for a person who understands dance styles and knows how to work with creative people, this can be an excellent opportunity to organize profitable business with minimal investment.
- Description of products and services
- Selecting a room
- Recruitment
- Marketing plan
- Financial plan
- Step-by-step plan for starting a business
- Equipment for dance school
- What documents are needed to open
- Permissions to open
- Dance teaching technology
- Similar business ideas:
Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.
How much money do you need to open a dance school?
To open a dance school, according to the business plan, you will need at least 900 thousand rubles:
- Cosmetic renovation of the premises - 100 thousand rubles.
- Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
- Sports equipment and inventory - 150 thousand rubles.
- Advertising, including website creation - 100 thousand rubles.
- Business registration and other expenses - 50 thousand rubles.
Description of products and services
Our school will teach dance lessons for both adults and children from 3 years of age. Dance styles for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, rhythmic gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: oriental dances, modern jazz, strip plastic, hip-hop, strip dance, zumba, Latin, solo Latin, club Latin, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This is the average price level that can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.
Download the dance school business plan
What OKVED code should I indicate when registering a dance school?
As organizational form It is planned to register an ordinary individual entrepreneurship. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”
Which tax system to choose for a dance school
The special UTII regime was chosen as the taxation system - single tax on imputed income. UTII exempts you from the obligation to pay income tax, property tax and VAT. No need to install cash register and submit monthly reports. Licenses for implementation similar business not required.
Selecting a room
To conduct classes, it is planned to rent a room with an area of 156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and supplies. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells, and so on.
Recruitment
Particular attention will be paid to the selection of school personnel, namely dance teachers. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not just good dancers, winners of various competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made on a piece-rate basis or as a percentage of the proceeds from the training group (30%).
Marketing plan
Our school will be located in a fairly populated residential area of the city, on the first floor of an apartment building. In addition to a bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for a local newspaper, distribute booklets to mailboxes, offer cooperation to schools (attend class meetings), create a website and a group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.
Financial plan
Fixed monthly expenses
- Rent - 60 thousand rubles.
- Utility bills - 15 thousand rubles.
- Advertising - 20 thousand rubles.
- Tax (UTII) - 10 thousand rubles.
- Outsourcing of services (accounting and cleaning) - 15 thousand rubles.
Total - 120 thousand rubles.
Monthly income
- Subscription for one person - 2200 rubles.
- Number of people in the group - 15
- Total number of groups - 10
- Revenue per month - 330,000 rubles.
- Payment for teachers - 30% of revenue
- Income per month - 231,000 rubles.
How much can you earn by opening a dance school?
Hence the net profit: 231,000 - 120,000 ( fixed costs) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).
We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Dancing - popular look a sport that for some remains part of a hobby, while others devote their whole lives to it. IN major cities Increasingly, specialized studios are opening where anyone can relax and get a boost of pleasure. Dance courses are so popular that it can be a good income and even. How to open a dance school from scratch? Few people know about this.
Profitability of a dance school
Before completing the relevant documentation. Everything needs to be thought through carefully. In order not to be distracted from the thought process while preparing food, you can.
Of course, a dance school as a business can be a good source of profit. The disadvantages of such an event cannot be ignored. To understand the pros and cons of this business, you should look at the table.
| Positive points from the dance studio | Disadvantages of a dance school as a business |
| small, you just need to find a room and find specialists | It is necessary to rent a large area in the city center or on the basis of a sports complex |
| The profit will be stable throughout the year, the peak of employment occurs in autumn, winter and spring | There is a lot of competition if you open a school in a big city |
| In the summer, you can conduct classes in open areas - this will save money on rent and allow you to stand out among competitors | Reduced demand for the service in cities with a population of less than 500,000 |
| Turnover of the client base, on average a person is actively engaged for 2-3 months |
The dance school is an interesting place for entrepreneurs who want to receive a stable income from their business. The studio pays for itself within a year, but you need to be attentive to the teachers of the institution.
Business documentation
A regular dance studio does not issue diplomas, so there is no need for licenses. educational activities. Any entrepreneur needs registration to open a business. Before you open a dance school, you must register as an individual entrepreneur. This action can be completed if you plan to rent a small room (up to 80 sq. m.). This option is suitable for dance teachers who want to open own business. To open an individual business you will need the following documents:
- photocopies of all pages of the passport;
- a receipt confirming payment of the state fee;
- application in the appropriate form with notary stamps.
If a person wants to understand how to open a large-format dance school or organize, then it is better to create an LLC. To do this, you need to prepare a package of documents:
- application form, confirmation of authorized capital;
- receipt paid at the bank;
- LLC charter;
- copies of passports of all founders, certified by a notary.
OKVED dance schools 92.34.2 - activities of dance floors, discos, dance schools. In this case, it is not necessary to use a cash register; it is enough to keep strict reporting forms.
Premises for a dance school
Before you open a dance school, you need to acquire a platform. The success of the entire business depends on a well-chosen premises. Here are the main points that the future owner of a dance establishment should pay attention to:
- ventilation - if the studio is stuffy and clients begin to feel discomfort, they will stop attending this school;
- availability of locker rooms and shower rooms – important point, since people need to get themselves in order after intense training;
- the presence of mirrored walls and high-quality flooring;
- good lighting and air conditioning in every room.
Buy or rent premises? This question is asked by everyone who is faced with opening such a business. According to experts, it is profitable to acquire ownership only of premises whose area is less than 150 square meters. meters. In other cases, it is better to conclude a lease agreement for several years in advance.
Business profitability depends on many factors Studio promotion
Proper business organization will allow you to receive a stable monthly profit in the amount of 100,000-200,000 rubles. The following factors greatly influence profit:
- Competitiveness– it is difficult for start-up schools to achieve a stable income, since the client base is small. In this case, franchises of famous dance studios are well justified.
- Location- also a decisive indicator, since people are not ready to go to the outskirts of the city to learn a waltz or modern dance.
- Variety of dance programs– everyone wants to choose, so it is necessary to staff the teachers as much as possible, focusing on popular types of dances.
- Process organization– you need to create a friendly environment, hold some kind of student meetings, offer participation in competitions and conduct special classes in the open air. People should look forward to attending dance school.
- Advertising company– it is better to place the main emphasis on Internet resources. Colorful virtual banners on thematic blogs are sure to attract potential clients. It is also important to contact some popular blogger and give him a monthly subscription with the condition of reviewing the school in a positive way.
Of course, all this requires a lot of time and effort if you want to get a good result in a good monetary equivalent. Another great idea is to purchase a franchise for a dance school.
It is profitable to open a dance studio only in big cities Alexander Kaptsov
Reading time: 8 minutes
A A
Recently, the popularity of dance classes has begun to actively revive. Taking classes at a dance school is a rising trend, especially among young people. The dance studio is opening now promising direction in business. IN this material shows the most optimal procedure for opening such a school from scratch. Recommendations are given for solving the main organizational issues. The formula for calculating your potential profit is given.
Organizing a dance school from scratch: list of required documents
When opening any commercial business, you need to formalize some legal documents. Opening a dance school is no exception.
In order to understand what documents you will need to open and fully operate such a school, you need answers to the following questions:
- How many people will appear in the documents as the founders of the school?
- Will graduates be awarded certification certificates?
- Where will the necessary premises be rented?
If you are the only founder of the school and do not plan to issue any graduation documents, then the easiest way will be with taxation under the UTII system.
Registering an LLC is somewhat more difficult, but you will have to do it if:
- The founders of a dance school are two or more people.
- It is planned to issue certification certificates to graduates. This involves obtaining a license to issue such documents.
In both cases, organizationally - legal form in the form of an LLC is required.
May also be required permits from the Ministry of Emergency Situations and the SES for the right to use the rented premises for the intended purposes. To avoid this, it is recommended to rent premises from organizations that already have such permits. And these are: fitness centers, cultural centers, children's and youth centers, etc.
Dance school for adults or children: choosing the target audience
Next important question– defining your target audience. You need to understand as accurately as possible who your potential customers are. To do this, you need to study the existing market of similar offers in your city.
You should find out the following:
- How many similar schools already operate in your locality? This shows the approximate level of competition.
- Is there sufficient demand for their services? Including among the adult population.
- What dance styles are the most popular?
- Approximate price level for subscriptions.
Having received the necessary information, compare it with your goals and capabilities. If your capabilities allow and there is demand, organize classes for both adults and children. Children need to be divided into certain age groups(junior, middle, senior) 15-20 people each. Create a class schedule based on the wishes and capabilities of your future cadets. As a rule, it is more convenient for adults to study during the day or late in the evening, and for children, depending on how busy they are in educational institutions.
What kind of premises is needed for a dance school?
As you know, people are greeted by their clothes. And the room in which you will offer your potential cadets to study is precisely that very “clothing”. After visiting the school, the future dancer should have only positive impressions.
Therefore, when choosing a room, pay attention to the following:
- The basis is a dance hall, which should be quite spacious, preferably at least 90 square meters. m.
- The hall should be bright and equipped with a good exhaust hood.
- It is mandatory to have two locker rooms: men's and women's.
- The presence of showers is very welcome.
- The teaching staff must have their own administrative premises.
If all of the above conditions are met, it will be possible to organize a full-fledged dance school.
Where is the best place to open a dance school: deciding on the location
Often the location where the school will be located will be a determining factor in your potential student's decision. The location of the school should be easily accessible, it should be easy to get to, including public transport. There should be a parking space near it.
It is advisable that there are no dance studios of your competitors nearby . When choosing a school location, you need to take into account the size and density of your locality. It is not at all necessary that it be in the city center. Here, as a rule, the cost of renting premises is higher, and their choice is smaller.
How to design a dance school: sample design project
When developing a design project for a dance school, you need to take into account the dance styles that will be taught there. The design of the dance hall helps to create a certain psychological mood among the students. This mood should correspond to the type of dance. The easiest way to create harmony between the dance and the mood of the students is by decorating the walls in a certain color palette.
It has long been noted that yellow and orange colors give a feeling of fun and ease. Green and beige colors– more neutral, gives a feeling of confidence, normalizes blood pressure. Touches of red will help add passion and spice. Pink sets you up for a romantic wave.
Therefore, for certain dance styles, it is advisable to take into account the following recommendations for the color design of the walls:
- Yellow and orange with elements of red – Latin, hip-hop, breakdancing and similar rhythmic styles
- Green, beige – classic and folk dances, belly dancing, ballroom dancing, etc.
Oriental dances require special treatment . Various color combinations and decorative elements associated with the oriental landscape and their beautiful fairy-tale works are acceptable here.
To paint walls, you need to use thick, breathable paint that is not washed off with water. It is possible to use vinyl wallpaper. One of the walls should be mirrored. The mirror should start at a height of no more than 70 centimeters from the floor. Width - at least 180 cm. But if more, then better. Gaps and installation angles between the component mirrors should be invisible. This will ensure a correct, undistorted reflection. Another wall can be evenly covered with a plain curtain, not much different in color from the other walls. She will create an imitation of a stage in a dance hall.
Particular attention should be paid to the floor covering . Non-slip matte parquet is considered the ideal surface for dancing. You can use high-density laminate or special stage linoleum. In any case, the floor covering must be dense, wear-resistant and even.
To create a hall lighting system, ordinary halogen lamps are suitable. Spot light elements along the perimeter of the mirror will add a special mood and provide a useful light flux to the side of the dancers. Directional light elements can be useful. Depending on your wishes, their direction and color can usually be changed. An interesting solution would be to place several elements made of mirror film on the ceiling in addition to them.
All the efforts and expenses associated with the correct interesting design of the dance hall will certainly pay off many times over.
Equipment needed for a dance school
A dance studio, in order to provide full-fledged classes, must be equipped necessary equipment and related elements.
In addition to the mirror wall already mentioned above, and lighting equipment, you must have:
- High quality ballet barre.
- Music system with high-quality sound.
- Equipment for heating and cooling the hall.
At least one wall must be equipped with a ballet barre. This is a special handrail with a diameter of 50 mm, attached at a certain height to the wall. It is usually made from wood or duralumin pipe covered with veneer. It is usually used for stretching, as well as for choreography and ballet classes.
The music system must be multifunctional. This means that it can play audio from different media files and different music discs.
Cooling of a dance hall is usually done by properly installed split systems. Heating must be carried out by a centralized heating system.
Depending on the specifics of certain dance styles, the hall is equipped with other elements in the form of ribbons, poles, etc.
Recruitment for a dance school
A well-selected teaching staff is the basis and main core of your dance studio. It is from these people that the level of training of your students will depend, and, consequently, the further image of your school. And these are ratings, prizes won at various festivals, and the good memory of grateful graduates.
It's good if you move in this area. Then it will be easier for you to find real training professionals dance art. These should be people not only high class dance skill, but also with the ability to convey this skill to his students. He must be able to capture the attention of students and captivate them with the art of dance. . Therefore, your team of teachers should select candidates who combine the skill of a dancer and the ability to teach.
How to attract clients to a dance school: advertising and business marketing
No matter how eminent the teachers in the new dance school, without advertising and a set of marketing actions, it will not be possible to attract a sufficient number of customers. Although such names in themselves are already an advertisement for the school.
The following can be recommended as the main directions for advertising:
- Internet advertising . Nowadays this is the most effective action. You should advertise your school on Yandex, Google, a special resource 2GIS, and on various social networks (VKontakte, Instagram, etc.)
- Banner on the building where the school is located. It should attract the views of people passing and driving by.
- Advertising on local music radio channels .
The range of marketing activities for this business can be quite wide. Here it is important to take into account the specifics and direction of the studio’s activities; it is necessary to determine the immediate plans and the desired perspective in its activities.
The most effective marketing actions to attract customers can be:
- Carrying out various promotions to purchase your passes at a reduced price. For example - the first two months of classes for 50% of the full cost.
- Encouraging your students in case they bring you other clients. For example, bring a friend and get a free month of classes.
- Demonstration performances at local city festivals. This is advertising and marketing at the same time.
As a rule, after you start working, you gradually understand what else you can do to attract your target audience. Your students themselves will tell you this.
How much does it cost to open a dance school from scratch: a ready-made business plan to help
Your business plan should take into account all possible expenses and potential income from operating the school. Due to the fact that the financial situation is currently unstable, we will replace some digital values in calculations with Latin letters. The cost of opening a school is the sum of all initial investments.
They need to include:
- Costs for purchasing and installing the necessary equipment.
- Expenses for designer renovation of the studio.
- The cost of an advertising and information sign on the building in which the school is located.
Let's denote this amount by the letter Y.
In total monthly expenses turns on:
- Monthly rent (denoted as w).
- Salaries for teaching staff (denoted by g).
- Advertising expenses (r).