Ready-made business project for a cafe. Cafe business plan with calculations or how to open a cafe

12.10.2019

Today, one of the most promising and rapidly growing areas of business is catering. This industry has a dynamically growing turnover and generally positive dynamics.

In 2016, compared to 2015, the restaurant market showed slight growth and exceeded 1,350 billion rubles, according to the Unified Interdepartmental Information and Statistical System (EMISS), which is supervised by Rosstat. Growth continues in 2017. At the same time, the Russian market Catering remains far from saturation, especially in regions remote from Moscow and St. Petersburg.

Therefore, today opening a cafe is a feasible and promising business. Before starting a project, you need to conduct a thorough analysis and draw up a business plan.

As part of this work, we will analyze a family cafe with Italian cuisine, where it is pleasant for both children and parents to relax.

Success Factors:

Affordable prices
Family format
Fast service
Convenient location
Modern interior
Nice atmosphere

The initial investment amount is 3 170 000 rubles

The break-even point is reached at 3 month of work.

The payback period is from 12 months.

Average net monthly profit 366 000 rubles

Return on sales 21 % .

2. Description of the business, product or service

3. Description of the sales market

Every year the demographic situation in our country is improving: the number of families is growing, the birth rate is increasing. In the current rhythm of life, it is becoming increasingly difficult for parents and children to find time to spend evenings together. And the diversity of taste preferences creates additional obstacles. Thus, the relevance of this project cannot be overstated.

The target audience mostly represents families with children.

In an unstable economic situation, there is a redistribution of clients from one segment to another. Thus, people who previously visited expensive restaurants are moving to establishments with a lower price category. And the habit of eating in public places remains among the population at any time. If the optimal balance between price and quality is observed, it is possible to capture a large piece of the market.

4. Sales and marketing

5. Production plan

The goal of the project is to open a family format cafe.

Business registration

Organizing a cafe requires solving the following issues:

obtaining permits from the fire service and SES;
registration of health certificates for all employees;

collection of documents (lease agreement; permission to place a catering establishment in a specific premises; results of a medical examination by personnel);
registering a cash register;
concluding contracts for: garbage removal, fire inspection, fire alarm, panic button (security), deratization and disinfection, accounting support;
signing contracts for the supply of products.

Selecting a location

Large shopping center in any area of the city.

Large shopping centers provide rental holidays for the first 1-2 months. That is, during the preparation of the premises you will be exempt from paying for the premises.

Characteristics of the premises

Area: kitchen - 40 m2, hall for visitors - 100 m2, games room - 60 m2;
Availability of water and electricity supply to the kitchen;
Ventilation, air conditioning, sewerage;
Capacity: hall - 60 seats, playroom - 15 children.

The interior of the room is in soft colors with bright elements. Clear zoning of the main hall and the children's room.

You can choose both mobile and tabletop games. For active people, you can install a sports complex or playground with a soft surface, swings, labyrinths and slides. Among board games Puzzles, mosaics, and construction sets are perfect.

6. Organizational structure

For organizing any type of business one of the most important factors is the staff. This project requires a team of 13 people:

Manager;
Cooks - 2 people;
Waiters - 4 people;
Administrator - 2 people;
Nannies/animators - 2 people;
Kitchen workers for washing dishes and cleaning - 2 people.

Accounting will be outsourced.

It is especially important to pay attention to the selection of chefs, because the kitchen is business card catering establishments. Also pay attention to the selection of personnel to work with children. They must have experience, be especially sensitive, attentive and friendly. After all, the quality of rest, and, accordingly, the perception of your cafe by parents depends on the child’s mood.

The main goal of the employees is to cultivate in customers the desire to return to your establishment again and again.

Basic requirements for personnel:

Availability of a medical record;
Experience;
Neatness;
Accuracy;
Honesty;
Hard work;
Responsiveness;
Friendliness.

All employees, except the administrator and manager, are paid a fixed salary. The bonus part of the manager's salary is 2%, the administrator's is 1%. Waiters receive tips.

A detailed calculation of the payroll, taking into account the bonus part and insurance premiums for 24 months, is presented in the financial model.

7. Financial plan

A detailed sales plan for 24 months, financial results and forecast of economic indicators of business performance are presented in the financial model.

8. Risk factors

Despite all the obvious advantages, a family cafe, like any type entrepreneurial activity has its risks.

For a long time, we can observe that more and more new catering establishments are opening, be it cafes or restaurants. According to statistics, many of them close in the first year of existence.

The reasons may vary. These include poor quality services and improper management. Therefore, it is important to draw up and approach this matter responsibly even at the planning stage. Let’s draw up a financial plan, but first we’ll look at the features inherent in this document.

Project Description

IN project description business plan indicates:

type of cafe, its location, address;
room area, number of seats;
determined full list equipment and inventory that needs to be purchased;
staff. When carrying out activities in 1 shift, you will need: an administrator, a cook, a waiter, a cleaner. With shifts, the number of personnel units will be doubled.

If a business plan is drawn up to receive a grant, it is necessary to take into account the relevance and benefit to the population, socio-economic indicators, and the possibility of creating new jobs.

When drawing up a plan for investors, it is important to make accurate estimated calculations of costs, income, profitability and payback time of the project. Private investors are primarily interested in these components.

Market analysis and choice of cafe type

In preparation for the opening, you need to carry out market and competition analysis. It will help determine what type of cafe will be in demand in a particular city or area.

Wherein determine:

standard of living and income of the population;
number of residents (ratio of youth, working-age population and elderly);
division of cafes into categories;
location of such establishments;
demand for services of this kind.

Having carried out such an analysis, it will be possible to implement a pricing policy, determine the type of cafe, and select a menu.

The next step will be analysis of competitors' activities. Having identified mistakes in the activities of competitors, the main thing is to prevent them from appearing at home. It is important to add some “zest”.

The costs of opening a cafe are determined type of establishment. Today the following are considered relevant and in demand:

children's cafes;
Internet cafe;
anti cafe;
sushi bars;
pancakes

The features of various types of cafes and examples of their opening are discussed in the following video:

The success of a cafe largely depends on its competent location. Focusing on a wide audience, you need to make sure that the establishment is located in a busy, densely populated area. Thus, today's mega-popular Internet cafes and anti-cafes are unlikely to be particularly in demand in cities with small populations; they are most popular in megacities.

Important principles are considered:

convenient access roads and parking;
being “in plain sight”, near train stations, bus stops, in shopping centers.

When opening, for example, a youth or children's cafe, it is advisable to make sure that it is located in the city center, park, near entertainment clubs, an institute, etc. Accordingly, the rental price will be much higher.

Providing such a service as a business lunch will be more in demand near business centers.

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Menu development

To work, you need to develop a cafe menu. It is advisable to prepare the usual everyday and festive (banquet) items.

The menu should match the type of cafe.

What will attract visitors to the establishment is not only the quality of the prepared dishes, but also their names. It is recommended to avoid banal names. You can make some originality both in the description and name of the dishes.

When creating a menu, it is important to determine at this stage exactly where groceries will be purchased for their preparation, select responsible suppliers.

The classic menu includes no more than 40-50 dishes and 30-40 drinks. You can update the list of dishes for the holidays (New Year, Easter, March 8).

Financial plan

So, using an example, you can determine the volume approximate investments, making a profit and calculating profitability.

Target: opening of a children's cafe.

Description of the project. It was decided to open a children's cafe with 50 seats in a busy place in Kazanso with an average bill of 500 rubles per person. In addition to the hall there will be utility rooms and a kitchen.

The target audience: children, mothers or grandmothers, married couples with kids.

Schedule: from 9.00 to 21.00.

Market analysis: The premises for the cafe were chosen not far from a place where people relax - a park. There are catering establishments in this area of the city, but there are no children's cafes among them.

Competitive advantages ahead of other establishments: the presence of a bright design, a system of discounts for regular visitors, entertainment for children.

Marketing policy. Planned for initial stage conduct an advertising campaign. Further attraction of customers is based on advertising in in social networks and distributing leaflets.

Equipment. Conclude contracts for the supply of production equipment and furniture:

Staff. At the initial stage, it is planned to hire: an administrator, 2 cooks, 4 waiters, 2 cleaners. Accounting services will be performed by a freelance accountant.

Calculation of profits and expenses

Opening costs will be:

Rent of premises - 25,000 rubles/month.
Renovation of the premises - 150,000 rubles.
Purchase of decorations and designer services - 150,000 rubles.
Advertising campaign - 20,000 rub.
Purchase of furniture and equipment RUB 350,000.
Salary per month - 180,000 rubles.
Purchase of food: 100,000 rub.

Budget cafe: for opening a cafe there is own funds. Planned get a grant from the Ministry of Economy in the amount of 200,000 rubles under the program to support young entrepreneurs.

For a cafe to operate at break-even, the average bill should be at least 500-600 rubles. Then pay off business will be able to do so in a year.

Tips for starting such a business are outlined in this video:

Marketing plan

Events will help attract visitors advertising campaign. Here you can use both free and paid methods.

It is advisable to conduct such campaigns not only at the initial stage, but also regularly thereafter.

Let's introduce some ways to conduct an advertising campaign:

posters;
business cards;
radio advertising;
partner exchange (for example, a taxi driver can distribute business cards among his clients in exchange for advertising of his services by employees of a new cafe);
create a page on social networks and advertise your services in this way.

It is also important to provide Additional services in the cafe price list. Holding fun children's parties, corporate events, and weddings will bring additional income. It would be good if a separate hall, prepared specifically for these celebrations, would be used for these purposes.

Sequence of actions to open this business

To organize a business, it is important to resolve legal issues at this stage:

IMPORTANT. When choosing a method for carrying out the activities of an individual entrepreneur or LLC, you need to proceed from whether you plan to sell alcoholic beverages in a cafe, since only legal entities (LLC) can obtain permission to sell. For individual entrepreneurs no licenses are issued.

At selection of premises it is important to pay attention to:

rent price;
room layout, condition;
number of inputs and outputs;
presence of a stop public transport, remoteness;
how the room was previously used;
does it comply with fire and sanitary safety standards?

It is advisable, when choosing premises for a cafe, to give preference to those located on the first floors.

Cafe design very important. It must reflect its name and match the type. In this case, it is advisable to contact professional florists and designers. You should not save your budget, because with a competent approach to the design of the establishment, all investments will easily pay off.

Equipment costs depend on what kind of dishes you plan to prepare. They must be specified in the business plan. There must be equipment both for storing food and for preparing it.

So, classic set of equipment can be called:

This list should include necessary furniture for the hall and utility rooms, plumbing, interior items, lamps, etc.).

In a business plan, it is preferable to divide the purchased equipment into categories.

It is no less responsible to approach the selection personnel. There is no need to hope that over time they will learn everything. It's better to hire professionals. Unqualified, rude staff and tasteless food are ready to deprive the cafe of visitors once and for all.

Creating a cafe is not easy and expensive, but with the right approach, the money invested can easily be returned back.

The restaurant business, just like a century ago, remains a highly profitable investment if you approach this business with the utmost seriousness. This is evidenced by the global and all-Russian tendency to increase the number of such institutions by an average of 3%. And even the crisis, which affected all areas of the economy, only partially reduced the demand for such services. Restaurants having good reputation, were not left without their visitors. The decrease in the value of the average bill occurred only briefly, returning to the pre-crisis values of 2013 within six months. But restaurants, which were not very “afloat” even before the economic situation of 2015-16, at this time closed completely due to lack of profit.

These data indicate that great importance All organizational activities should pay attention to the business plan before opening the restaurant. Only a competent project, including consideration of the production and financial components, and calculation of payback, will give an idea of the prospects of such an idea and determine the steps necessary to achieve the goal.

Difficult to create ready business restaurant plan with calculations that would suit any type of establishment. This can be done either by the owner himself or by a consultant who understands this issue in cooperation with the future owner. It will be sorted out here general example business plan for a restaurant, highlighting the most significant points and calculating payback.

Project implementation plan:

Determine the concept of the restaurant and its target audience;
Conduct a marketing analysis of the market: main competitors, market capacity (how much maximum amount customers can be counted on), the availability of premises in the city or area suitable for your restaurant;
Compose detailed business restaurant plan, including the calculation of initial and future expenses, expected monthly revenue, determining the period when the enterprise will begin to make a profit and the payback time of the restaurant business project;
Based on the concept, decide what will be included in the list of dishes offered, and what additional services can be provided (especially with regard to entertainment);
Develop a pricing policy, the restaurant’s income level (low, medium or high);
Rent or build a building for a restaurant;
Decide in what style the guest room will be decorated;
Carry out repair work;
Complete all required documents;
Recruit staff and organize their training:
Agree with suppliers on regular purchases of ingredients for dishes;
Launch an advertising campaign.

Each of the points includes many subtleties and nuances, which should preferably be reflected in the restaurant’s individual business plan.

Concept.

Let's start with the most basic thing - the concept; all subsequent steps will depend on its choice. This point is usually referred to as a restaurant marketing plan, an example of which we will look at.

All catering establishments are divided into elite, middle class and budget. They have their own categories, for example, establishments upper class(fine-dinning), casual dinning, etc. Having decided what type your restaurant will belong to, it will be easier to choose its variety. It is also now fashionable to open themed establishments specializing in a certain cuisine, for example, Japanese, Italian or one type of dish, the most common of which are pizzerias. This is done to stand out among numerous competitors and find your audience. But such formats work well only in large cities; for small cities, a varied menu is suitable, say, European cuisine. We will focus on this option in our example of a restaurant business plan.

The target audience is people of average and slightly above average income. These could be employed professionals or small and medium-sized businesses.

Place for a restaurant.

When choosing a room, make sure that it is located in an area with a large flow of people; the ideal option is a crowded street or shopping mall, where there are no restaurants of a similar plan yet.

The premises for a restaurant can be rented or built independently. The second option is more expensive, but more profitable if there is sufficient investment of your own or there are no suitable areas in a particular city. We will rent the premises for our calculations. To calculate a suitable area, you need to estimate the number of seats and multiply by 5 m2. (in accordance with the legislation of the Russian Federation).

Let's say the establishment is small, with 30 seats. That is, the hall will require 150 m2, plus production premises - at least 100 m2. Additionally, we need more space in the hall to accommodate a small stage. In total, the required area for our restaurant will be 300 m2.

In accordance with the selected target audience, which prefers traditional interior design, the furnishing design will be classic. But there will be no dance floor in the restaurant.

Additional services.

In addition to catering, the establishment, according to a ready-made business plan, will hold corporate events and organize children's parties.

The highlight of the restaurant will be the performance of live classical music; two monitors will also be installed, where it is planned to show old films from world cinema without sound. In our restaurant we are planning a performance by dancers (like a variety show), we can arrange fashion shows, hold competitions on various topics (for example, singing).

Repair work.

According to SES standards, the room must have appropriate finishing, a ventilation and air conditioning system, a sewerage system, hot and cold water supply. All norms required by law can be found in the relevant service. Moreover, without carrying out all the necessary measures, the restaurant will not be able to obtain a sanitary passport, as well as permits from Rospotrebnadzor and the State Fire Service.

The range of repair work includes:

Architectural and design events:
Electrical;
Installation of air conditioning and ventilation systems, hot and cold water supply;
Sewerage installation;
Finishing work;
Installation of television, video surveillance, alarm.

Purchase of equipment and inventory.

To prepare dishes from the menu, you will need professional equipment, including stoves, refrigerators, display cases, cutting devices and other specific items, tableware and tea sets for clients, glasses for various drinks, serving items, cooking utensils and other kitchen and household equipment.

Additionally, you need two LCD TVs, video surveillance and alarm equipment, equipment for performing musical compositions (microphones, sound amplifiers, speakers, player, etc.)

Each of the listed equipment must be included in the restaurant business plan with calculations for the expense item.

Staff.

The more elite the establishment is planned, the greater the responsibility for the selection of employees. The number of employees must include:

Administrator (this may also be the owner);
Chef;
Cooks;
Cleaning woman;
Wardrobe attendant;
Waiters.

This is just the bare minimum. As the business develops, it is desirable to increase the number and narrow the specialization. For example, divide the cooking process into stages from preparation to ready meals and allocate separate hotel staff for each. It’s good if the chef has a deputy (sous chef).

When offering specific dishes, say from Japanese or Korean cuisine, it is recommended to provide a separate person who prepares exactly this type of food.

Registration of activities.

To get started, as in any business, you need to register entity LLC or individual entrepreneur and receive a document confirming that the establishment is included in the register.

The next step is to obtain a whole range of permits:

Coordination of a restaurant business project with Rospotrebnadzor and the fire service;
Obtaining a SES passport confirming compliance with all stated standards, a license to sell alcoholic beverages and documents for advertising signs.

If it is necessary to redevelop the premises, you will have to “negotiate” with local architecture, the State Border Service, the Housing Inspectorate and other authorities.

Advertising.

Production of signs and other advertising structures located near the establishment;
Development and printing of brochures with special menus, promotions and inverse offers, and, of course, contacts and directions.

Payback calculation.

Let's move directly to the financial part of our business plan. An example of a calculation for a restaurant will be presented below. But first, let’s define the main routes of commodity and cash flow.

There are only three links in the chain: suppliers, the restaurant itself and customers:

Suppliers organize the sale of their goods to the restaurant;
The cooks of the establishment prepare dishes from the received products; alcoholic drinks are either poured into glasses, or cocktails are additionally mixed from them;
Visitors place an order and pay with money that goes to the restaurant’s account;
Suppliers receive their money for shipped products by transfer from the restaurant.

This simple diagram shows well the principle of operation of a catering establishment.

You need to remember that opening a restaurant is not a quick process. It may take from six months to two or more years. It all depends on your knowledge and the knowledge of your lawyers. Let's calculate the planned initial costs:

Registration of activities – 300 thousand rubles;
Premises design and technical project – 50 thousand rubles;
Repair of premises and installation of air conditioning and ventilation systems, sewerage and other measures - 1 million rubles;
Purchase of equipment and inventory – 2 million rubles;
Purchase of furniture – 500 thousand rubles;
Purchase of food and alcoholic beverages – 100 thousand rubles;
Signboard – 20 thousand rubles.

Let's put all the data in a table, supplementing the initial investments with working capital for the first two quarters of business.

Current expenses. The main expenses of the enterprise are rent, staff salaries, utility costs, taxes, food and alcohol costs, advertising and other expenses. Others include the purchase of detergents, costs for garbage removal, deratization, disinfection, and bank services. When considering this expense item, one should not forget about the norms of operating losses.

Let's move on to determining revenue. There are 30 seats in our restaurant. Let’s say that at first the hall will be occupied 100% at lunch (business lunch) from 12 to 15 o’clock and 50% in the evening from 18 to 22 o’clock; after six months, lunch will be 300%, and evening 100%. Our restaurant's markup is 200%.



Total revenue

By comparing the planned revenue and costs, we will determine the projected net profit.

According to our calculations, in order to launch our restaurant, in addition to the funds listed above for repairs and equipment, we will need working capital in the amount of about 1.7 million rubles. Free working capital will appear only six months after the restaurant is launched.

The payback in our calculations was 17 months.

A few secrets for those who want to get into the restaurant business.

No matter how promising a ready-made restaurant business plan with calculations may look, in each case it is necessary to consider the project separately. Start with an idea and analysis of the market situation, since the characteristics of a particular territory can play a role significant role in obtaining the predicted profit.

For example, you can save a lot by not including bar drinks on the menu at all, presenting the restaurant concept as “alcohol-free.” Most likely, this will attract those who resolutely refuse such drinks, including many women, students and the elderly. On the other hand, you will lose the main contingent that prefers to drink a glass of wine with dinner.

It is important not to forget that all profits directly depend on how satisfied the client is. With the right presentation, the establishment in the first days and weeks of opening attracts many visitors who want to see what the new restaurant is all about. And based on their first impression, they will decide whether to become your regular customers and recommend the restaurant to friends, or, on the contrary, to spread “unflattering reviews” about it. Therefore, the level of service, regardless of the circumstances, should always be at its best, as well as the quality of the dishes themselves.

More often it happens that satisfied visitors return to the place they like quickly enough, that is, the demonstrated example of a restaurant business plan with calculations does not reflect full picture, but only shows quite approximately what minimum and for how long you can count on. There are examples where such projects began to bring good profit already in the first year.

Conclusion. The restaurant business can be a winning or losing business. You can’t open a restaurant based only on your own taste; the market sets its own priorities. Therefore, we remind you once again, study the market, see how your competitors work. When choosing a niche, do not skimp on finishing, equipment, or common areas. Remember the saying - the miser pays twice. In this business, if a client leaves not satisfied with the dirt in the toilet, then he will never return. Last, and probably no less important, is the staff. If your employees are gloomy and reluctant to accept orders, do not know the dishes that are on the menu, are unable to tell you everything deliciously and at the same time, smile friendly, do not treat the client as a long-awaited guest, then no expensive renovations and interior design will not return the client.

Attention! The free business plan offered for download below is a sample. Business plan, the best way appropriate to the conditions of your business, you need to create it with the help of specialists.

Download a ready-made business plan for a cafe with calculations for free

What is a cafeteria, what are the trends in this market segment

We are faced with the task of opening a highly profitable catering establishment in the form of a cafeteria in order to make a profit and meet the demand for catering services.

Cafeteria means a small establishment on fresh air. It is equipped with tables and chairs, often with a bar counter. The assortment includes only simple ready-made snacks, alcoholic, low-alcohol, non-alcoholic and tobacco products.

Of course, the main emphasis of the cafeteria will be on beer and accompanying snacks and ice cream. In the summer, the cafeteria is able to sell up to 2 tons of beer per month.

To successfully implement the project, it is necessary to determine the target audience and wisely choose the location of the cafeteria. The project will pay off faster if there are few public catering establishments in a similar price segment nearby.

The markup on goods is of no small importance.

It depends on what exactly you plan to make money on: the cost of products or their turnover.

The optimal markup on drinks is 100-150%. But on food you can make a markup from 200% to 1000%.

Market analysts claim that such a cafe pays for itself in a season or two.

This market segment is constantly growing.

In 2015, the catering market is projected to increase by another 20%. But even this pace does not fully satisfy demand.

Business plan for opening a cafeteria from scratch

Material and technical base of the cafeteria

The main material and technical equipment of the cafeteria looks like this:

Tent or marquee;
Work furniture;
Refrigeration and commercial equipment;
Tables and chairs;
Disposable tableware.

Another possible option is a retail trailer with tables and umbrellas.

Estimated Costs

Taking into account one-time expenses and monthly payments, the cafeteria project will cost 1 million rubles. The project implementation plan involves a loan in the amount of the required amount for a period of 24 months.

Consumables include:

Taxes (profit, property, VAT, income tax, social payments) – 71,200 rubles/month;
Salary – 253,980 rubles/month;
Garbage removal, electricity – 5000 rubles/month;
Toilet maintenance – 18,000 rubles/month;
Plot rent – 4000 sq.m.;
Trade equipment – 302,000 rubles.

The purchase of products for sale will cost from 50 thousand rubles.

Estimated Income

The revenue part must be considered based on the duration of the project – a year or two. It will be formed due to the cost of products (here we are talking about the markup) and the quantity of goods sold (turnover).

Revenue from the sale of drinks (minimum cost 55 rubles, from 600 orders per month) – from 35 thousand rubles. up to 1 million rubles Revenue from the sale of snacks and main courses (minimum cost - 85 rubles, from 190 orders per month) - from 16 thousand rubles. up to 500 thousand rubles.

The payback period for the project does not exceed 6 months. The profit from the implementation of the project over 24 months amounted to 15 million rubles.

Table No. 1. Potential for consumption of cafeteria services in Russia

Possible risks

It is necessary to realistically assess risk factors when implementing a project. These include administrative obstacles and bureaucracy of the state apparatus, the seasonality of the project, dependence on weather conditions, and high capitalization of investments.

Conclusion

This catering establishment, despite the risks and large initial investments, is profitable and has further growth prospects.

Opening a coffee shop from scratch

The cafe business plan presented below covers in detail the choice and concept of the establishment, obtaining the necessary requirements and requirements for the premises. In general, this is about how to open a cafe from scratch. The article also tells you what equipment needs to be purchased for a cafe, and how much investment will be required. We hope that this business plan will help you understand the features of a business related to.

Investments: 1,486,000 rubles
Average monthly revenue: 1,045,000 rubles
Net profit: 234,850 rubles
Payback: 6.2 months

Objective of the project:
Determining the economic feasibility and effectiveness of investments in opening a cafe. The business plan provides for the creation of a new establishment that meets the standards of qualified, high-quality service.

The restaurant business, which includes cafes, snack bars, and other establishments of a similar type, is always a profitable business. Of course, if it is organized correctly. Creating a restaurant itself is a very complex, costly project, and sometimes even unprofitable. But the discovery small cafe will require significantly less effort, time and investment. In addition, the risks will also be significantly lower.

The cafe and its business plan involve opening a democratic type enterprise. The establishment will be designed for visitors of middle and low income levels. Many customers are expected to be attracted by the affordable menu prices. Potential visitors will be office workers, the youth. In the evening, the contingent can expand significantly due to those people who make appointments in a cafe or just stop by to have a snack or relax.

1. How to open a cafe, where to start?

What a cafe is and how exactly it differs from other catering establishments can be found out from Gosstandart R 50762-2007. According to this document, a cafe is an enterprise that organizes recreation and meals for visitors. The product range is quite limited. The menu includes signature dishes, alcohol, and non-alcoholic drinks.

Unlike a café, a restaurant has a wider range of dishes and offers dishes that are complex from a culinary point of view. Here, the best selection of alcoholic beverages, a higher level of service, and visitors’ relaxation are combined with their entertainment. Cafes are classified according to the following basic criteria:

By product range. There may be specialized establishments (for example, a pancake house, an ice cream parlour, a pizzeria, a confectionery cafe) and non-specialized ones. IN this category Includes establishments serving national cuisines.
By location: in residential or public buildings, recreation areas, hotels, sports clubs, etc.
By orientation for an audience, for example, art or club, children's, anti-cafe, etc.
According to seasonality of work: permanent and seasonal.
By type of service: with waiters or self-service.
By mobility: stationary and mobile (cafes on wheels).

As you can see, there are quite a lot of types of cafes. The main thing is to choose an establishment format that will meet your goals and give the desired result.

1.1. How to choose a cafe concept

The creation of the concept of the establishment is closely related to the classification of the cafe.

Firstly, you need to determine which visitors it will be aimed at (children, youth or older visitors), what cuisine or menu you are ready to offer, where you plan to open your point.

Secondly, think about how exactly your cafe will be different (of course, in better side) from many other establishments. In other words, you need to find a “zest”, a way to stand out from the crowd and interest customers.

According to experienced restaurateurs, all the costs and efforts to create a cafe concept may fail if the subsequently found premises do not harmonize with it in terms of engineering, design or other parameters. Therefore, if your start-up capital limited, first select the premises, and only after that start developing the concept.

Also remember that the menu and price policy must be consistent with the style, design and format of the cafe. For example, if you are planning to open an establishment for students and young people, it is not advisable to make a conservative design or include expensive drinks and dishes in the menu.

1.2. How to choose a room and location of a cafe

Success restaurant business largely depends on a good location. Sometimes this factor becomes central to the profitability of the business. Economy category cafes, with extremely affordable prices, are especially dependent on the location.

A small establishment can fit on an area of 70-200 m2. Experts advise when choosing a room for a cafe to start from the following principles:

1.3. Requirements for the cafe premises

Basic requirements for catering establishments:

The premises should be located so that connections between them are minimal.
The layout of the premises should take into account the system of exits/entrances. Login trading floors maybe from the street side, and into the warehouse and production areas - from the yard. At the same time, production and warehouse areas are made non-passable.
Zoning should be such as to ensure rapid evacuation of people in the event of a fire.

The full set of requirements can be found by reading SNiP 2.3.6.1079-01. The characteristics of the premises for the cafe must comply with the specified document, as well as fire safety standards.

1.4. Cafe equipment

All necessary equipment for cafes can be divided into the following basic groups:

Thermal: pitas, ovens, food warmers, cabinets, kebabs, pancake makers, deep fryers, thermal display cases, boilers, etc.

Electromechanical: bread slicers, mixers, slicers, machines for washing vegetables and dishes, vegetable cutters, potato peelers, etc.

Refrigeration: refrigerated chambers/cabinets, wine displays, bathtubs, bar refrigerators, refrigerated tables, etc.

Barnoe: blenders, coffee makers and coffee grinders, food processors, toasters, ice makers, mixers, juicers, etc.

General: trash cans, tables, shelves, carts, ventilation hoods, cabinets, washing tubs, etc.

For meat processing: saws, tops, sausage stuffers, minced meat mixers, cutlet-forming machines, etc.

Bakery: flour sifters, dispensers, dough mixers, dough dividers, dough rolling machines, etc.

Miscellaneous equipment: water softeners and filters, dispensing lines, scales, salad bars.

In total, you will have to spend at least 300,000 rubles to purchase basic equipment for a small cafe. It should be taken into account that you will need to purchase air conditioning, dishes, kitchen utensils, textiles, office equipment and furniture, which will require at least 120,000 rubles.

Thus, total investment in cafe equipment will amount to about 420,000 rubles.

1.5. Documents and permits for opening a cafe

To open an establishment of this type, you must obtain the following permits:

Coordination room project. In the case of redevelopment, you will need a technological project, a technical report, projects for reconstruction, water supply/sewage, communications (heating, air conditioning, ventilation, electricity) and reconstruction of the facade. These documents must be made by a design organization that has the appropriate license. Then they are agreed upon by the SES, fire service, DEZ, the architect and the prefecture.
Notification about the start of activity. Provided to the territorial service of Rospotrebnadzor. If necessary, the recipes for the dishes will be agreed upon there.
License on retail trade alcohol.

1.6. Recruitment for cafes

Good staff - important aspect successful operation of the cafe. The staff of a small establishment, taking into account shifts, consists of:

chefs;
2 cooks;
2 administrators;
4 waiters;
cleaners;
dishwashers.

In our case, it is planned that 11 people will work in the cafe.

Name	Quantity	Salary	Total, rub.
Chef	1	30 000	30 000
Cook	2	20 000	40 000
Administrator	2	15 000	30 000
Waiter	4	10 000	40 000
Dishwasher	1	8 000	8 000
Cleaning woman	1	8 000	8 000
Total	11	---	156 000

The number of employees depends on the size and concept of the establishment. At first, too large a staff can lead to unjustified costs. Cafe staff must have health certificates . Next you should choose the optimal one. In our case, it is advisable to focus on , but in some cases you can choose labor.

1.7. Cafe interior and design

Most people consider a cafe to be an establishment where they can eat delicious food and have a good time. Therefore, it is important not only to provide an excellent kitchen, but also to take care of an attractive design. Appearance plays a significant role in attracting customers. In fact, stylish cafe interior design is 50% of the establishment’s success.

Conceptual interior solutions should be approached with maximum responsibility and absolutely everything should be thought through, down to the smallest detail, from menu design to the design of windows and bathrooms in the establishment. The term “design” here means the aesthetic appearance of the cafe, a convenient layout of work areas, a place for staff to freely move around the establishment, and comfortable areas where customers will relax.

Practice shows that establishments with separate seating areas (for non-smoking and smoking visitors) are increasingly popular. If the cafe is located, for example, in a business center, its interior should match the design of the entire building or be harmoniously combined with it.

The first thing a person sees when entering somewhere is a sign. It also needs to be designed in accordance with the concept of the establishment and the interior design of the cafe. Otherwise, many visitors may experience disappointment when they enter, for example, an establishment with a high-tech sign, and end up in a hall stylized as Baroque.

Below are interesting, in our opinion, interior designs for cafes, bars, restaurants (photos are clickable for viewing in full size):

Remember that a cozy atmosphere can only be created by a harmonious combination of light and tint solutions, furniture, decorative elements. You should get a solid, attractive picture.

This point is definitely worth paying attention to, since the original design of a cafe can retain customers and attract new ones through viral marketing.

2. Assessing the feasibility of opening a cafe

Type of activity– cafe-bar (catering establishment).
Location– in the business district of the city.
The target audience– people with low and middle income.
Average check amount– 600 rub.

2.1. Capital expenditure (investment)

Expense item	Amount of expenses, rub.
Premises rental + utilities	135 000
Repair and decor of the premises	150 000
Purchase and installation of equipment	420 000
Furniture	210 000
Purchase of goods	360 000
Advertising	30 000
Payroll fund	156 000
other expenses	25 000
Total	1 486 000

To open a cafe, you need to invest about 1.5 million rubles.

The largest costs (up to 29%) need to be invested in the purchase and installation of equipment.

2.2. Income (profit) cafe

The restaurant business is characterized by seasonality. Thus, on weekends and holidays, income increases significantly, while on weekdays, profits fall. Having calculated the approximate monthly income, we determine the average monthly revenue. It is approximately 1.045 million rubles.

2.3. Calculation of cafe profitability

Let's move on to assessing and calculating the profitability of the future enterprise.

2.4. Cafe payback period

Then we calculate the payback period for the cafe.

From the calculations it is clear that at the most lucky coincidence circumstances cafe payback period will be about 6.2 months .

3. Organizational issues

3.1. Choosing an organizational form

You can open your own cafe by registering as an LLC or. When choosing an organizational form, you need to remember the following features:

Individual entrepreneurs cannot sell alcohol, with the exception of cider, mead, poire, beer and drinks based on it. This is stated in Federal Law-171, dated November 22, 1995. If you plan to include other alcoholic drinks on the menu, you need to register an LLC.
Opening a catering establishment is more profitable and easier for individual entrepreneurs, especially if you choose.

As way out of the described situation you can use this option. Register the cafe as an individual entrepreneur, and register the bar as an LLC for the sale of alcohol. The business activities of a catering establishment can be described by the following OKVED codes:

55.30 – activities of cafes and restaurants;
55.40 – functioning of bars;
52.25 – trade (retail) of alcoholic and other drinks;
52.63 – retail sale of other goods outside the store.

3.2. Tax system

If the cafe is registered as an LLC, the most optimal taxation scheme is UTII. But the service hall must have an area of up to 150 m2. This is considered an area for leisure and/or eating. It is important to constructively separate this space from other premises, and its area to be legally fixed in the inventory title documents. Otherwise, problems may arise with tax authorities regarding the misuse of UTII.

For individual entrepreneurs, the most profitable ones are PSN (patent system) and UTII. The first scheme can be used if the area of the service hall does not exceed 50 m2. For such establishments, the cost of a patent will be 180 thousand rubles. annually. If there are several similar cafes in one building with separate rooms with an area of up to 50 m2, then only 1 patent will be needed.

3.3. Accounting

Keeping your own accountant on staff is too expensive. It is advisable to conduct accounting yourself (if you have the appropriate knowledge) or entrust this function outsourcing company specializing in accounting. Last option preferable because it allows you to organize reporting documentation for relatively little money and free the business owner from paperwork.

4. Marketing strategy

First of all, marketing plan includes the original design of the establishment, beautifully decorated shop windows and a sign. It is advisable to place advertising in the press, the Internet, television and radio. It also wouldn’t hurt to inform employees of nearby enterprises about the opening of the cafe and organize advertising campaigns. You can enter into long-term contracts with company managers to provide services to their employees.

5. Cafe franchise

The cafe can also be opened as a franchise. We are talking about creating an establishment operating under the brand name of a popular chain brand. Today you can buy a franchise from Shokoladnitsa, Baskin Robbins, Subway, and others.

The advantage of such a business is that the franchise provides a perfectly calculated and verified model of the establishment. Consequently, the enterprise is guaranteed to be successful. The disadvantage of working under a franchise is the presence of additional expenses in the form of regular royalties, one-time contributions, contributions to funds, etc.

Opening a cafe under a franchise will be much more expensive; the cost of catering establishment franchises starts from 1,000,000 rubles, but using a ready-made brand has a greater chance of success!

There is also no opportunity to make changes to the business scheme, guided by one’s own opinion and taste. Therefore, before purchasing a cafe franchise, carefully weigh all the nuances and possible consequences to determine whether this form of activity is suitable for you.

6. Conclusion

Financial and economic analysis of this project allows us to conclude that the cafe business plan can be implemented with high level efficiency. There is a favorable general background of threats to business. The demand for the products offered is constantly high.

If the establishment satisfies the qualitative and emotional needs of customers, the quantitative risk factors are very low. This allows you to count on a steady demand for the products of the new enterprise, an increase in profits as the establishment develops and the range of services expands.

7. Download a ready-made cafe business plan

Our instructions for opening a cafe discussed the key points necessary for the future enterprise. A selection of materials on this topic can also help you, in which the finer details of this business are also discussed. You can download the business plan for free from the link below. We hope that the information presented will help you when opening your own catering establishment.

From the presented article you learned about how to open a cafe and what you will need for this. Please note that all calculations in the article are indicative and vary greatly depending on the region of business activity and other related factors. Others can be viewed in the corresponding