Top products in demand. Rating of profitable businesses in Russia. Specific ideas for the development of small businesses in Russia

As soon as Apple company announces some new product that will soon appear on the market, so its fans are already saving money to buy this very new product. This suggests that people love new technologies, and therefore the idea of ​​selling them looks very promising. If you are interested, we have already covered similar topics, and now we will continue. We have collected some promising products from the “new technologies” category. All of them will become excellent products on the Russian market and will be actively sold.

The first technical innovation is ingenious and simple - these are batteries for various devices. However, they do not require the purchase of a special charging station; they simply plug into the USB port of a computer or laptop, “take” energy from it and charge. A simple, ingenious invention that is a unique analogue to standard batteries. Personally, I have not seen such a product on the Russian market, but I do not rule out that it could be here. In any case, they should be sold in Russia.

In the age of digital photography, when every smartphone has a camera, it is appropriate to sell a special gadget specifically for this very camera. This is a new product offered on the US market - a special lens for the iPhone camera with a large zoom. The lens is attached to the phone, and the user is able to photograph distant objects with almost no loss of quality. The new product is actively selling on the market, so there is a “reason” to launch sales in Russia - think about it:

The next new product is called, and it is a small compact printer that allows you to quickly print a photo from a smartphone. It works easily: the display with a photo is applied to the printer window, then the photo is printed. On the European market, the new product costs $160. In principle, for such a price a Russian buyer would also purchase such a new product:


Let's go further - a home planetarium. This is a miracle device that creates a real planetarium in the room. It's nice to sit in the dark with someone like that, drink coffee and enjoy the stars that aren't really stars. In Europe, such gadgets sell for $140. It is difficult to say whether there will be demand for mini-planetariums in Russia. Well, why not? After all, this could be a great gift for the “person who has everything.”

Another product for true lovers of phone photography is a polarizing filter for a phone camera, priced at 35 euros. It attaches to the smartphone camera and allows you to take photos “against the sun.” Without it, you can also take photographs, but the quality is greatly lost - such a photograph must be deleted. However, the photo shows what this product is and what the result of shooting with it is:

Technical innovations: drones

Drones are all the rage these days. Eat different types these “toys”, so we even had to create a separate header to present the data unusual goods. Let's start with the banal:

This is a flying mini-drone equipped with a camera and controlled by a smartphone or tablet. Almost these are now selling very well in Russia, the USA, and Europe. But this niche in the market still remains free, and this idea is great for business:

The cost of such a toy is 115-120 euros.

The next toy is for children. This is a smartphone-controlled robot that sells well in the Western market. It costs $100, and on the Russian market, and has every chance of becoming a “hot commodity.” Children will be delighted with such a toy:

The next toy is a more advanced version of this robot. That’s what it’s called – Sphero 2.0. Unlike the first one, it does not have wheels, but itself is a ball that rolls where we show the user. The direction is set by the smartphone. In essence, such a toy allows you to create a game world from a room or an entire apartment. Why is this robot not on the Russian market? It should be here, because parents are potential buyers of such a product.

Finally, a few more interesting technical innovations that will become excellent products. The first of them is . This is a gadget on wheels that uses a smartphone as its “brain”. For children, he becomes a friend and even a family member. The toy can smile, roll and has a programming function, i.e. “learning”.

Second - flavoring photos. Any photograph is simply “scanned” by this gadget, after which it becomes odorous. This great idea, for example, to send out wedding invitations that smell nice.

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their websites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are in search of current ideas for 2018 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2018 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

  1. Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and still go broke if they are not in demand by customers;
  2. Market volume. In some niches, the number of stores is measured in just a few - however, this does not mean that there is no competition in them. Perhaps there is simply nothing for more operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
  3. Presence of competition. You need to understand that virtual trading giants are already operating in some categories, and a newcomer is unlikely to be able to compete with them. On the other hand, new niches are created every day: a businessman who has managed to occupy one of them has the right to count on his share of the profit;
  4. Entrepreneur qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly study the features of the product in order to professionally advise clients;
  5. Investment sizes. In some categories, significant capital investment is required to create an acceptable range of inventory. When choosing a niche, a businessman should adequately assess his financial capabilities;
  6. Profitability. In online advertising there is the concept of the cost of attracting a client. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining a warehouse and shipping goods;
  7. Average check amount. The overhead costs for fulfilling each order are usually independent of the cost of the product. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
  8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and ship - there is no need to rent a large warehouse, hire loaders and vehicles for transportation;
  9. Availability of suppliers. Reliable suppliers of the most popular products of 2018 should work in the chosen niche. It is advisable to have several of them - this way you can choose the most favorable conditions cooperation;
  10. Duration of the transaction cycle. The maximum interval between completing an order and receiving payment for it is no more than two weeks. Otherwise, you can sell off all warehouse stocks and be left without working capital;
  11. Frequency of purchases. Earning money from repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6–12 months;
  12. No obsolescence. You should be wary of new products on the 2018 market, which are often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
  13. Seasonality. Of course, the sale of designer felt boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market for services and goods in 2018? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in the chosen niche:
  • Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2018 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
  • Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2018;
  • Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of queries, based on keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
  • Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2018: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often purchased on the Internet: statistics from 2018 make it possible to rank the most popular product categories and identify niches with high markups among them.

Small household appliances

Small household appliances tops the top selling goods on the Internet in 2018. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

  • Household appliances - vacuum cleaners, irons, steamers;
  • Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
  • Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore finding a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

  1. Set a price lower than competitors;
  2. Look for affordable analogues of products from well-known brands;
  3. Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

In second place in the ranking of the best-selling products on the Internet in 2018 are clothing and shoes. This looks somewhat unusual, since any client tries to study and try on the product before purchasing. Therefore, the demand is mainly for items of popular brands with a quality known in advance to the customer and an understandable sizing chart.

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to carefully monitor fashion trends and update the assortment in a timely manner - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide range, the ability to choose a model with the desired technical characteristics and a price, which is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to the reasonable pricing strategy and quality control policy of manufacturers from China, the popularity of brands such as Xiaomi or Meizu has been growing, which allows many novice entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, chargers, safety glass and holders are successfully sold at a premium of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand recognition and personal experience use of certain means. The most popular products in Russia in 2018 are:

  • Hair dyes and strengthening balms;
  • Everyday cosmetics - mascara, nail polishes, lipstick;
  • Depilatory compositions;
  • Face masks and creams;
  • Gift sets of cosmetics;
  • Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular brands and products that they use or have used previously. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual retail outlet should consist of products that are widely represented on domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, reaching regular stores only after some time. The list of current products for sale in 2018 includes:

  • Processors;
  • RAM, motherboards and video cards;
  • Hard drives and SSD drives, flash drives;
  • Power supplies and housings;
  • Printers, scanners, MFPs;
  • Monitors;
  • Mining equipment;
  • Laptops and netbooks;
  • Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A newcomer who wants to find his buyer will have to either offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household goods

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces for the country house. Among the best-selling products of 2018:

  • Dishes and kitchen utensils. Chinese goods in this category are in demand due to their low prices, and European goods due to their high quality;
  • Home textiles. The best seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Products for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

  • High quality and safety of goods;
  • Availability of hygiene certificates;
  • Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, in the list of popular products for sale on the Internet in 2018 there are other products worthy of attention:

  1. Diapers, rompers and other knitwear for newborns;
  2. Diapers, sanitary napkins, powders;
  3. Baby food, milk formulas;
  4. Pacifiers, feeding bottles;
  5. Strollers, cribs, children's bedding;
  6. Walkers, children's bicycles;
  7. Coloring pages, educational and educational games.

Large household appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and get advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. Low price of the online store combined with costly delivery to long distances in fact, it may turn out to be more expensive than the high cost of goods in a regular hardware supermarket in the amount of budget service transportation.

Therefore, large household appliances remain among the top products for sale, mainly thanks to large retail chains that have the necessary resources for their purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city dwellers suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types of fitness: each of them can become a client of an online store that sells sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2018 as:

  • Sports equipment and exercise equipment;
  • Sports nutrition;
  • Tracksuits, training clothes;
  • Gadgets for supporters of an active lifestyle;
  • Bicycles and spare parts for them;
  • Travel equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2018 in an online store:

  • Car tires;
  • Navigators;
  • DVRs;
  • Radio and speaker systems;
  • Child seats;
  • Alloy wheels;
  • Alarm systems;
  • Motor and transmission oils;
  • Batteries;
  • Seat covers and floor mats.

Handmade goods

Businessman going to sell goods self made, can offer for sale both souvenirs of its own making and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in organizing trade. The top 10 most popular products for sale online in 2018 include:

  • Paintings;
  • Knitted products;
  • Handmade toys;
  • Leather bags, wallets, belts, purses;
  • Figurines, vases, decorative items;
  • Flower pots;
  • Wooden cutlery;
  • Jewelry and decorations;
  • Designer clothes with painting or embroidery;
  • Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, the following are definitely interested in ordering food products online:

  • Vegetarians, supporters healthy image life, consumers of organic and environmentally friendly products;
  • Working people who do not have time to go shopping;
  • Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are their high price, a clearly defined target audience, huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Pet products

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

  • Food for birds, fish, cats and dogs;
  • Hygienic fillers;
  • Flea and tick products;
  • Cosmetics for animals;
  • Toys;
  • Collars, muzzles, leashes;
  • Cages, carriers, houses;
  • Clothes for animals.

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2018 are:

  • Railway and air tickets;
  • Tickets for shows and concerts;
  • Tickets for sporting events;
  • Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited website.

Products from China

Thanks to the minimum requirements for starting capital and high profitability from China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting own business on the Internet. and other Chinese trading platforms are:

  • Shoes, clothing;
  • Bags, belts and other accessories;
  • Automotive Products;
  • Souvenirs;
  • Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

Video on the topic

Trends in virtual trading

While studying, an aspiring entrepreneur should pay attention to current trends virtual trading market:

  • The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
  • The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from their smartphone, and therefore trading platforms began to actively acquire mobile applications;
  • The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2018, but also learn how to sell his goods correctly:

  1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothing and footwear of famous brands;
  2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
  3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
  4. The site should at least be displayed correctly on mobile device screens, although having its own application seems more desirable;
  5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
22 voted. Grade: 4,91 out of 5)

Valery Kirichek

# Business with China

Profitable goods for resale

Vacuum sealer for food, fashion clothing, gifts and decor items. The best products from Chinese stores in one article.

Article navigation

  • Popular business products wholesale from China
  • Cloth
  • Tuning and car care
  • Interior and home comfort items
  • Unusual gifts
  • Electronic accessories
  • Top – 10 best products from China
  • Xthree baseball cap
  • Hair clip
  • Women's sweatshirt
  • Men's sneakers
  • Vacuum food packer
  • Glowing spinner
  • 3D airplane constructor
  • Silver ring with stone
  • LED lamps for car
  • Car air conditioner cleaning brush
  • Interesting products from China
  • Current products for sale

Popular and popular products for sale from China can be found not only on the Aliexpress website, which we all know. There are a huge number of online stores from China, each of which has its own advantages.

In this article we will look at what Chinese sites offer us and identify the most popular and best-selling products.

The review will feature products from the following:

  • Aliexpress;
  • GearBest ;
  • Banggood;
  • TomTop ;
  • Buyincoins ;
  • Rosegal;
  • Milanoo ;
  • Dresslilly;
  • Shein.

Each of these stores has items that are actively purchased by customers from all over the world due to low prices and exclusivity.

But since the material should be of interest not only to buyers, but also to entrepreneurs, we will highlight Chinese goods that are in demand in Russia. Which of them are profitable to buy on Aliexpress, and which, for example, on TomTop? This will be discussed further.

Popular business products wholesale from China

It doesn’t matter whether you are a buyer, the owner of an online store, a warehouse or a retail outlet. It is important for each of us to have a product that has the best price-quality ratio, preferably exclusive. Since most of the things we buy or sell are made in China, it makes sense to go directly to suppliers, bypassing domestic middlemen. Let's consider which Chinese goods are in consistently high demand in the domestic market. By clicking on the picture you will be taken to the product page.

The most popular products in Chinese online stores often reflect global trends. and it often happens that Russian buyers and entrepreneurs are not yet even familiar with the products that are gaining popularity.

Cloth

Perhaps the most popular product. Sales are on all year round, only the assortment changes depending on the time of year. Chinese online stores are ideal for purchasing wardrobe items. Here the prices are reasonable, the assortment is varied, and high-quality copies of famous brands are always in demand. Let's look at what Chinese sites offer us.

Dresslily offers a predominantly women's range of clothing and accessories. The site is interesting with its selection of costumes for each holiday (Halloween, New Year, Birthday, etc.). A wide range of all types of casual, sports and fashionable clothing is presented. Fashionistas should pay attention to the “Boutique” section. There is an interesting section "Dance Costumes". Branded Bleach Wash jeans for $17 or a fashionable pullover for $15 will not leave customers indifferent. The site presents a huge amount of clothing and jewelry for all occasions.


The Milanoo website presents a huge amount of clothing of a wide variety of styles. Here you will find at low prices tracksuits, evening dresses, underwear, erotic costumes, corsets, chemises... In general, everything you can wear on yourself. There are also products for men. If you need a truly exclusive and inexpensive product, milanoo website will help you with this perfectly.

The Chinese online store Shein presents exclusively women's clothing. Interesting section “Trends”. In it you can choose not just a type of clothing, but a complete style: casual, elegant, attractive, feminine, formal, street, boho, 90s grunge and sporty.

Rosegal also has a huge range of clothing for men and women. A special feature of the site is bright items in the “Home Goods” and “Jewelry” sections. And for lovers of exclusives there is a section "Vintage Dresses"

Tuning and car care

Products for motorists are another popular category with stable demand. In Chinese stores you can find many unique products. Let's present the most popular of them.

There are more than two thousand accessories on the TomTop website. Here you can find security systems, video recording and entertainment. Prices and quality will please the buyer.

The Aliexpress website is also popular among motorists. Here are the most ordered items in the “Auto Products” category:

Hanger holder into the back seat. More than 16,000 orders. Price 140 rubles;

Digital car status scanner. More than 15,000 orders. Price 490 rubles;

Tire pressure control valve. More than 9,900 orders. Price 220 rubles;

Colorful headlight sticker. More than 7,500 orders. Price 177 rubles;

Vinyl film made of carbon fiber. More than 7,500 orders. Price 290 rubles;

Interior and home comfort items

Little things for owners are also always popular in our country. Separate ones are even opened on this topic, specialty stores. But in China, as always, you can find cheaper and more interesting things.

For example, on the Rosegal website you can find the following interesting things:

Wall tapestries. Price from 550 rubles:


Floor stickers. Prices from 300 rubles:


Rugs on different themes. Prices from 500 rubles:


On the website Buyincoins you can find thousands of little things for your home for a nominal price.

Popular 3D Wall Stickers:


Aliexpress also pleases customers with interesting interior and household items.

The most popular products in this category:

Pancake maker


Embroidered picture


Bag sealing device


Inflatable numbers from 0 to 9


Designer pillows


Unusual gifts

I'm sure most of you have seen similar gifts on display. shopping centers or in online stores. The vast majority of these products are made in China.

The following unusual gifts are presented on the Aliexpress website:

Turd. Here, perhaps, comments are unnecessary.


Exclusive deck of cards


The GearBest store has an unusual gift -


Electronic accessories

The Banggood store is known for its huge selection of popular electronics. Here you can find:

Wireless headphones for iPhone


Solar Electricity Panel


3D printers


Tablets


GearBest has a large selection of smartphones


Smart watches and bracelets


Headphones


But ahead, as always, is Aliexpress. Best Selling Products section "Electronics":

  1. Professional in-ear headphones KZ ED2
  2. Media player Xiaomi Mi Box
  3. Portable HD Projector
  4. Smartphone tripod
  5. Xiaomi smart bracelet

Top 10 best products from China

If you don’t have time to surf the expanses of online stores, check out top selection popular products from China in 2019. Here are the best-selling items from well-known Chinese sites.

Xthree baseball cap


Hair clip


Women's sweatshirt


Men's sneakers


Vacuum food packer


Glowing spinner


3D airplane constructor


Silver ring with stone


LED lamps for car


Car air conditioner cleaning brush


Go to Aliexpress

Current products for sale

No matter how attractive the product may be, any seller may have difficulty selling it. The reasons for this may be different: seasonality, region, dollar exchange rate, economic situation in the region, competition and many other components. It is important for the seller to do research and analyze the situation. There are many options for assessing demand, but we will consider the simplest and most accurate one - posting ads on websites (for example, Avito) and thematic groups on social networks.

For example, you decide to sell a glow-in-the-dark fidget spinner. First of all, we take a photo or download an image of the product. We write an accompanying text with contacts and place an ad.

Then there are two options - if you sell throughout Russia, with delivery by mail, then we will place an ad in the “Russia” region. If only in your city, then social network groups and message boards should be limited to your region. After these simple manipulations, all that remains is to wait for calls. In a conversation, you can tell customers that the goods were quickly sold out, but it will be available soon new batch and we will definitely call you.

The most promising direction of modern entrepreneurial activity Today, according to experts, is the trade sector, which allows even a novice businessman without experience to have a good income. A Russian who is going to open his own trading business during a crisis definitely needs to study the market for the most popular goods in Russia in 2019 in order to make right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose a product that they have previously encountered, at least indirectly, so that they do not have to spend a lot of time studying details about it. But it is still recommended to focus on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people’s priorities are always food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to connect your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that this year prospects for the active development of crisis production will open - the construction of plants and factories will begin. A novice businessman, therefore, can sell used equipment for such enterprises.

Among the popular goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people can maintain their vehicle in working order, because purchasing a new one in a difficult economic situation is too risky a step.

We should also not forget that people who have large savings will not change their habits. At any time they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now we will look in detail at each group, the top most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis strive to stock up on food so that it will be enough even for a time when there is no money at all. This mainly concerns the middle class of the population of the Russian Federation. People will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that things can only get worse and prices will rise even more. Experienced businessmen are well aware of this, so at the right moment they artificially create a stir around a certain group of food products and receive decent revenue from this.

If you have not previously worked with food products, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home-cooked products. Russians who previously frequently visited restaurants or other establishments catering, obviously, will limit themselves to this pleasure. In return, you can offer to order home-cooked food to their home or buy preparations for gourmet dishes that can be prepared at home.

Farm products will also be the most popular goods during the crisis in Russia. This is due not only to their high quality, but also by the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products left on store shelves. Therefore, if you are thinking about the question of what goods are most in demand in Russia, then these are definitely farm products:

  • Milk;
  • Eggs;
  • Meat;
  • Bird;
  • Vegetables;
  • Fruits;
  • Berries;
  • Jam;
  • Flour;
  • Corn.

It is quite simple to determine which of the above goods are in demand in Russia the most. It is necessary to analyze the prices of supermarkets and stores for meat and dairy products. If they are too overpriced, then people will go to the market to buy these products. This is where it is profitable to sell farm products.

Alcoholic beverages and cigarettes should also be included in the category of popular food products. Statistics show that people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times in life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothes and shoes

Looking unkempt in a group environment is unacceptable. In any case, you have to make new things in your wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothing, shoes and accessories, because these are in-demand goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite the fairly strong competition in this industry, a novice entrepreneur will always have income. An alternative to second-hand shopping is for general consumption (thrift store).

Personal care products and cosmetics

The popular products of 2019 definitely include soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

  • Shampoos;
  • Toothpastes with brushes;
  • Deodorants and antiperspirants;
  • Dish detergents;
  • Washing powder;
  • Mascara;
  • Powder;
  • Perfume;
  • Skin care creams and so on.

When you create an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy shampoo and conditioner or a cream that can be applied to both hands and face.

Medicines

Medicines are essential items, so they are also among the most popular goods on the Russian market. During a crisis, it is profitable to open private pharmacies, but with a narrow specialization. There will be great demand for cheap, domestically produced drugs. People feel the need to purchase them at any time of the year, because no one is immune from even a common cold and headache. Particularly relevant are antidepressants and sedatives, which will relieve people of stress and help them cope with emotions in order to remain productive.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medications. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer medicines. You should be personally interested in ensuring that people can buy good medications at an affordable price in your pharmacy.

Hand-made

  1. Paintings. People prefer abstract paintings that contain complex geometric shapes or blurry spots. Such products are purchased either by wealthy segments of the population or reputable companies;
  2. Knitted items. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
  3. Toys for children. Parents, when buying toys for their children, look for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
  4. Ladies' handbags. Fashionistas will not always be able to purchase a branded product from a world-famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
  5. Handmade jewelry. If you are thinking about what product is most in demand in Russia, then this is costume jewelry. Knowing how to simple materials make beautiful earrings or a necklace, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet products

Internet entrepreneurship has become very popular in recent years. Times of crisis are no exception. However, in this area of ​​business, you need to clearly understand what is not.

If you decide that you want to work with a wealthy audience, then you need to place your bet on luxury products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to profitably save them in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category sharply decreases in times of crisis. However, you can try to sell popular goods from China in 2019 via the Internet.

What they include:

  • Quadcopters (drones). Today these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
  • Gadgets and mobile phones priced up to $600. According to experts, these are the most popular products for sale online in 2019;
  • Household appliances are among the top sold goods on the Internet in 2019. After all, on the Internet you can carefully familiarize yourself with the technical characteristics of any household appliance and choose the most optimal option for yourself;
  • LED lighting. Experts are convinced that the sale of such goods is very promising business, because using LEDs you can significantly save energy. To start trading LEDs, you need minimal investment;
  • Books. We are talking mainly about educational or fiction literature. Despite the fact that many people now use more electronic gadgets, the demand for printed literature does not disappear;
  • Shoes and clothing. Through special Chinese websites, you can purchase at a very low price, but quite high-quality items, and resell them at a higher cost through your website or social network page. If creating a website requires a person to have certain knowledge and skills, then even a child can create an account on one of the many existing social networks. People like to buy branded items, but no one wants to overpay money just for a prestigious name. Therefore, Chinese goods will be in great demand.

Everyone knows that the profit gained in trading is based on so-called high-margin goods. That is, those goods that can be bought cheaply and sold at a high price. Products purchased in China are no exception. On the contrary, they are the main representatives of this type directions of trade. Let's look at step-by-step instructions for purchasing and selling high-margin goods from China.

Regular readers of the site know about ours. However, it is not complete and, accordingly, not all directions in the list meet the criterion of a high-margin product. That is, those goods that are bought at a very low cost and sold quickly and at high prices.

Our task is to find goods from China that are in constant demand above average, are cheap in bulk in China, but are sold at high prices here. We would like to remind you right away that buying a product is just the tip of the iceberg, since having bought a product at a profit, you still need to sell it in order to make a profit, which means that when buying a product, you should already know the scheme for its sale.

Starting a business with high-margin goods from China

First of all, you should think about the characteristics of the product - it should be light in weight and small in size, and should not be perishable. This will allow you to reduce the cost of delivering goods from China, and you will also be able to send them by mail throughout Russia, that is, connect various online channels to sales - online stores, landing pages, social networks.

Having compiled an initial list of goods that meets the requirements from the first step, think about which product sales will allow you to make the maximum markup, which, with a large wholesale, will allow you to recoup all overhead and organizational costs, as well as make a good profit, even with a one-time purchase of a wholesale batch of goods. As a rule, this description corresponds to the simplest products that you could hardly even think of. Let's give a simple example - disposable utensils or small household items - plastic lids for jars, plastic bags, disposable clothing items - slippers, hats, plastic raincoats - are extremely cheap, do not take up space, and are in constant demand. Although they do not look presentable, the benefits are obvious.

It is also necessary to take into account the state of the economy in the country. For example, like in Russia there is a financial crisis. It is important to remember that the crisis is not a stop signal for business and demand; during this period, a revaluation and, if possible, optimization of income and expenses occurs, so consumers choose cheaper goods that are analogues of the goods that they consumed before the crisis from the middle price segment . And it is at this moment that your business can expand widely, as soon as you start importing cheap Chinese analogues of mid-range goods. The quality of your batch may be lower, but this will be compensated by the price.

Remember - the modern global economy and market dictate their own rules to manufacturers, so competition among them is as high as in the final sales market. This means that any product has not only an alternative on the market, but also a cheaper analogue. After choosing “your” product that you want to sell, spend a few extra days searching for alternatives and cheaper analogues. This will not only allow you to get the product at the lowest price, but also have a reserve product, a batch of which you can bring in if the product from the first batch runs out and the manufacturer stops supplying it.

Also, during your search, you should familiarize yourself with all the world and modern trends— Every day the market organizes new niches that are becoming very popular. Quick exit to the market with offers from this niche guarantees you not only high sales, but also the lack of competition for the near future.

You can do this. Having established the supply and sale of goods with stable demand, which is not affected by any economic condition, nor competition, at the same time, look for new niches and products in them. The sale of such goods will be a kind of lottery, but the risks of losing the initial investment are compensated by the high margins of the goods and the goods that you import on an ongoing basis.

Sales of high-margin goods from China

We offer to sell goods not only offline, but also use the Internet. Of course, you will say that Internet users can independently order a similar product from Chinese sites. And you will be right, but your main advantages are that the wholesale purchase price is much lower than the cost of one product with delivery, so your retail price may be equal to the prices on Chinese sites, your product is already in hand and delivery from you to the buyer may take several hours or days, unlike Chinese sites, where delivery takes several months.

Therefore, feel free to start selling on the Internet - social networks, online stores, one-page sites - all this will help you sell the purchased product faster. By the way, with the help of the Internet you can not only sell, but also save a lot. So, without buying a product, you can create a group or website selling this product on pre-order, using various types advertising to collect initial orders. If there are a lot of them, you can immediately order a batch. If there are few orders, do not order the batch, but offer subscribers another alternative, and so on until the required number of orders is collected. All expenses - advertising on the Internet is much cheaper than buying a batch and trying to sell it.

Despite the fact that the business of goods from China dates back several hundred years, remember that tea is also imported from China - this niche is so spacious that it can easily accommodate more than one thousand new entrepreneurs. But, in order to avoid the most common mistakes, we present you a list of useful recommendations.

  • Open an LLC or individual entrepreneur, this is necessary so that people trust you (you will sign a purchase and sale agreement with them on behalf of the company), and will also allow you to save a little. Thus, when delivering goods from China using cargo companies, you can compensate for VAT. We wrote how to do this in the article -.
  • When trading using pre-orders, try to take at least 30% of the cost, and best of all - 100%. This will allow you to avoid empty orders, as well as collect part of the amount necessary to purchase a batch of goods. This approach is also called group buying.
  • Don't try to do everything at the same time. Entrust professionals with the management of your online sites - online store, one-page website, social group. There are a lot of similar professionals, and the cost of their services is . Thanks to this approach, you will receive professional promotion of your business and free time, which you will spend on delivery and sale of goods. By the way, by creating websites you can also make money by selling websites that are no longer needed. .
  • Constantly look for new trends; by selling a regular product, you risk suddenly getting into a situation where a very large competitor comes to the market and you will be left with a product that will be impossible to sell without damage. When dealing with several goods at the same time, the loss of profit from one product is compensated by others.
Where to look for products

Chinese goods are searched for in China, again, we have already written how to find some. Let us repeat, it is not difficult for us.

There are many Chinese websites that deal with retail and wholesale. They are ready to fully satisfy your demand for all kinds of goods. Many companies attract Russian-speaking employees, which makes it easier for you to work with these companies.

Many of our regular readers have already developed a well-established scheme for interacting with Chinese sellers. The first thing they do is visit GearBest in search of new products, since GearBest has Russian support and contacts, then compare prices with Aliexpress, and only then find a wholesale supplier on Alibaba, unless, of course, Gearbest and Aliexpress provide good wholesale offers.

The most advanced “sold people” do not hope for chance and follow a path that guarantees them the accuracy of the results. How to find this path? It's simple!!

The secret way for a seller to find a reliable high-margin product

The Internet is ruled by numbers. Even the most expensive Internet currency, Bitcoin, is all about numbers and hardware capabilities. They have no other security. Therefore, a high-margin product can also be expressed in numbers. More precisely, in two digital indicators - this is the price per product and the number of sales.

On the one side. The number of sales primarily depends on the price; the lower it is, the more goods sold. This indicator of reliability of demand is enough for you to purchase a wholesale batch. There will be sales. However, the low price is also the main stopping factor. The lower it is, the lower your selling price for the end buyer. Of course, a one-cent product can be marked up 1000 times. But this will affect demand; it will be minimal. Since the cost will not be comfortable for the buyer, he knows that the product itself cannot be that expensive. For goods from expensive segments, the markup can, of course, be increased on a larger scale. But they also have their limits. Which you can install in practice.

On the other side. Sometimes the number of sales does not depend on price, but on popularity and demand. This is your high-margin product. The demand for which is currently the highest. By the way, the markup here is practically limited only by common sense. But such a product will be high-margin for a limited time, until the market is saturated. Therefore, you need to hurry. And look for such offers as quickly as possible. So how to quickly and reliably find your high-margin product?

We recommend using EPN, an affiliate program based on Aliexpress. More precisely, the tools that the program offers to all registered users.

Instructions for searching for high-margin goods in China (using the example of Aliexpress):

  1. Go to your personal account.
  2. Find and go to the section from the “Products” menu - “Aliexpress” (you can also select another Chinese store).
  3. Sort the product by number of orders (descending, maximum at the top).
  4. Carefully study the list received. You'll notice that it mostly consists of items priced under $1. But among them there will also be more expensive goods. Therefore, it will be high-margin. That is, a product - the demand for which does not depend on price. As an example, we have selected a high-margin product from the list, the price of which is above $1.5. As you can see, it is not inferior in the number of sales to a product whose price is minimal.

All you have to do is purchase a batch of such goods and sell them at your own price. Or, use the dropshipping scheme. Or, sell a product through an EPN affiliate link and receive an affiliate commission. In any case, profit from such a product is guaranteed by high demand.

Now you understand that in this niche the main thing is to find a product - the rest will work “semi-automatically”. Now everything is so simple that it is still unclear why you haven’t started doing this yet.

Video: business of searching and selling goods from China with high margins