New product for sale. What is required from an entrepreneur for his business to become in demand? Platforms for B2B wholesale trade

21.09.2019

What to offer the consumer, and make a profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in great demand and is easy to find a buyer for. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in supply. cash. Therefore, before choosing products for sale, you should always take into account not only the level of sales in this moment, but also in the future, and also to calculate the profit for one unit of goods sold at the checkout.

Good selling product– this is a product that will be equally popular both in times of crisis and during times of economic development.

It is easier and more reasonable for an entrepreneur to earn a little less income by selling reliable products (always necessary) than expensive risky products that are purchased situationally. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will only eat caviar or shrimp on a holiday.

The simplest examples of in-demand products

If you sit down for a minute and think about the most frequently purchased in Russia goods, then bread, cigarettes and alcohol come to mind. This is true, but this does not mean that opening a business selling any of these products is guaranteed to bring high and stable income or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular goods in the Russian Federation. The cigarette business is far from the most profitable. This is all due to the system, which is aimed at creating maximum prices in this particular niche.

Or take alcohol for consideration.

Not every drink from the huge variety will be on the list of popular leaders. In rare cases, expensive elite drinks - wines, cognacs, whiskeys - can bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. Beer is considered the most popular drink. For the past 5 years, its sales have confidently maintained their position at one high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcohol and tobacco products may be, there is another profitable product for a business that every person purchases every time they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles from this insignificant product.

Popular popular products in Russia (in examples)

Now in the Russian Federation the population is mainly interested in simple baked goods, vodka and cigarettes. But here the entrepreneur needs to be careful at the start: all specified pricing positions are subject to certain restrictions provided for by law. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

small Appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
Kids toys;
simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a popular product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold for good profit. Usually the assortment of this retail " cheap» is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small items useful in the household (clothespins, hangers, hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, food products do not give up the leading position in sales. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small items, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a popular product for your business niche

Everyone chooses a certain strategy for themselves:

sale of risk-free goods with smaller but stable profits;
trade goods from a high-risk group and obtaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. When looking for goods for commerce, you should start not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simpler;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing fixtures and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
tools for daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other household essentials;
household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase on a regular basis;
items of clothing and shoes are goods that a person will not buy every day, but cannot do without them;
goods for children – clothes, toys, shoes, accessories, accessories Everyday life etc.;
other daily goods.

There are also leaders among food products. According to statistics, the most purchased items in the country over the past year were:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable oil and butter;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals – rice, buckwheat, oats;
Black tea;
fruits – bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, while others are in less demand. How to do right choice and stop at a certain type?

Focus on your own knowledge, interest and dictates of the heart. Not every product will bring equal satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for a quick profit. First of all, you need to love your own business.
Comparison of product groups that are most suitable for you. If you are torn between several types of products and do not know which one to give preference to, a detailed analysis will help you decide.

The first steps towards a big deal

Once you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

where to sell;
to whom to sell.

The solution to the first question can be found in two ways:

Open a retail outlet, go to the market , rent a room for a store, rent a stall or retail space, and so on.
Trade via the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves can attract the same interest as on the Internet.

Now let's return to the second question - who will we sell the goods to?. If products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in the following aspects:

availability and volume of start-up investments for starting a business;
When opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
care must be taken to ensure maximum demand in the chosen location, as well as sustainability of demand for the product even with changes in the economic situation.

At detailed study the listed aspects and the correct answers to the proposed questions, opening a business It won't seem so complicated and scary.

Online trading

Offering products online is beneficial for several reasons. Firstly, global network coverage in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if previously online shopping was popular among young people, now these people are getting older, and the “army” of young visitors to sites is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life forces us to look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users are from tablets and smartphones). In addition, shopping in them becomes more profitable and saves your budget.

Hot products on the Internet

What to build an online business on, what to do to a greater extent required by users who prefer to shop online?

Electronics

The first group includes all kinds of electronic devices and electrical goods, characterized by compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various kettles, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is an expensive business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfume, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. The range can also be supplemented with accessories for applying and removing products.

Gift items and toys

Even in the absence of money, people strive to pamper a loved one with a gift. Unusual items are purchased for adults, and toys (plush, plastic, radio-controlled) are purchased for children. Quadcopters and their accessories are becoming popular.

Clothing and shoes, accessories

Contact online stores People are forced to buy such a seemingly simple product by the high price in regular retail outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and the person does not need to leave home anywhere.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy image life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Prices for online purchases

Any person organizing a business is interested in what price premium can be made on the assortment, how much revenue he will ultimately receive by selling all the purchased goods.

For the most everyday goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high markup from 100% (umbrellas, bags, gifts) to 300% (cases for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only then sell them on the territory of the Russian Federation at several times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to start trading wow goods (purchases of impulse demand). This includes various items that will help a person do something without special effort(weight loss belt, exercise equipment for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products are not perishable (since the percentage of disposal of expired raw materials is high), and do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we present information collected using the well-known Avito portal, where both individuals and companies sell. Yes, for last year users spent almost 34 billion rubles on the purchase of products from 5 categories:

personal goods – 6.5 billion;
products for home and garden – 5.5 billion;
products for recreation and activities – 3.5;
household appliances – 15.2;
everything for pets – 4.7.

The leaders according to statistics were seasonal goods (for example, fans and tents were well purchased in the summer), gadgets and components, and clothing.

general Statistics for 2016 allowed us to create the following list of the 10 most frequently purchased products on the Internet:

Small household appliances have become the top sellers on the Internet.
In second place are cosmetics and perfumes.
Mobile phones took an honorable third place. Moreover, approximately 10% of citizens RF regularly update their gadgets, purchasing more favorable prices phones on the Internet. On average, people purchase models that cost up to 600 US dollars.
Then there are tablets and laptops.
Toys and original gifts.
Licensed software.
Shoes, clothing, accessories.
Books. It is quite interesting that, despite the free, easily accessible and convenient nature of the electronic version of books, paper-bound literature is sold at a good pace via the Internet.
Order and pay for tickets online.
Large home appliances.

But most of the most popular goods are not suitable for starting online trading from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to purchase it only in bulk and in large quantities. The costs of breakdowns cannot be excluded. A market is already crowded with large entrepreneurs with whom it will be difficult to compete.

Difference by region

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site you need to enter the query you are interested in and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “query history” and look at the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, assumptions can be made based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a person should need a rain umbrella in the fall or spring, but in reality this product is most purchased from May to September.

Another direction for local trade is regional branding. This means the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothing for Siberians.

As you can see, determining the most profitable product is not so difficult, because in fact all these products are everything that we need almost every day. Those things that a person cannot refuse even in a crisis will always be in the shopping cart when leaving the store.

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Today, the unstable financial situation in the country is leading to job cuts. Some people find employment with new companies after being fired, while others are looking for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with small investments.

What business is in demand now?

Supply is formed by demand. This is one of the main economic laws, therefore, to open the most popular business, you need to determine what products and services the population of your city needs. It is believed that in any region, the greatest demand is for organizations engaged in repairs, replacement of plumbing fixtures, and sales of household chemicals and products. An analysis of the market for services and goods will help you find out more precisely which business is relevant now.

Demand for services

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for the services of plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, companies providing commercial transportation come first in terms of the number of requests. Organizations from the beauty and health sector are only 1% behind in the top. By finding out which services are in greatest demand among the population, you can organize a profitable business.

What is profitable to sell now?

Aspiring entrepreneurs like to wonder what people are in demand right now. Current products remain the same. Example of high-margin products: flowers, drinks, jewelry, handmade products. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic drinks are considered popular products.

What kind of business is in demand now in a small town?

Beginning entrepreneurs bypass small settlements. In their opinion, business there brings in very little income. This is partly true, because salaries there are lower than in big cities. The costs of renting and purchasing premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in small town– a general hairdressing salon. In addition to hairdressers, there should be manicure-pedicurists, cosmetologists and massage therapists. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because... people tend to restore old things because they are afraid of spending a lot of money.

In-demand business

Commercial activities are always aimed at satisfying people's needs or stimulating demand. Anything is built on this promising business. You can create demand for products artificially by advertising products on the street and on television. Relevance business sphere and whether business decisions are effective still plays a role significant role.

Profitable business

Commercial activities should generate maximum income with minimal cash investments and exploitation of various resources. These features characterize a highly profitable business. During a crisis, you should not open enterprises engaged in the production of any products. Their profitability will be low, the risks will be high, and you will see real profits only after a few years. The service sector is considered successful.

Super profitable business

All aspiring entrepreneurs dream of earning fabulous money, but few manage to realize this in practice. Some franchises allow you to build a highly profitable business from scratch in just a couple of months. Another way not to save and get a lot of money is to create a completely new and in-demand business for the region. Options for directions: from restoration or car rental to your own thrift store.

The most profitable business

By opening your own bakery in a large city, you can quickly return all the invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest-paying business is able to return all invested funds within a month. Before starting your own business, study current business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to bankruptcy of the company in the future.

Profitable business on the Internet

Distinctive feature activities on the World Wide Web is the lack of connection to one’s place of residence. You can look for clients both in your city and outside it, so organizing a profitable business on the Internet is easier than doing it in the real market. A budding entrepreneur won’t even need start-up capital. There are several areas of such business:

provision of online services (programming, design development, accounting, etc.);
launching an online store;
participation in affiliate programs;
creation and promotion of your information product.

You can create a current business providing services on the Internet if you are a specialist in any field. You need to create a portfolio or launch a business card website where your skills will be described in detail. You can launch an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Products will be sold with a slight markup.

Profitable business with minimal investment

Make a profit without spending own money Many people want it, but not everyone succeeds. On practice profitable business With minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also applies to earning money with small investments. You can develop your business at home by recruiting interested people from the population. If the idea of creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Commercial activity must be profitable. The proceeds must cover the costs of further development organization, remuneration of employees and the entrepreneur’s own needs. If this is not observed, then the business is considered unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finance over time. By studying the rating of small businesses by profitability in Russia, you can avoid this. The TOP 5 best entrepreneurs include:

Private auditors. The economic state of the country and changes in legislation have virtually no effect on the popularity of auditing. This list also includes consulting services.
Clinics of narrow specialization. Various types of cosmetology and medical procedures are in demand among residents of all cities, so this field of activity is classified as highly profitable.
Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry today is high competition.
Law offices. A highly profitable business with well-qualified specialists and many cases resolved in favor of clients.
Microcredit. This niche has gained popularity over the past 3 years. Money is issued on the security of products produced by enterprises or any property.

Business profitability by industry

Economic performance indicators determine whether a company will survive or not. They need to be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table showing business profitability by industry.

The most promising direction modern entrepreneurial activity Today, according to experts, is the trade sector, which allows even a novice businessman without experience to have a good income. A Russian who is going to open his own trading business during a crisis definitely needs to study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose a product that they have previously encountered, at least indirectly, so that they do not have to spend a lot of time studying details about it. But it is still recommended to focus on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people’s priorities are always food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to connect your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that this year prospects for the active development of crisis production will open - the construction of plants and factories will begin. A novice businessman, therefore, can sell used equipment for such enterprises.

Among the popular goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because purchasing a new one in a difficult economic situation is too risky a step.

We should also not forget that people who have large savings will not change their habits. At any time they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now we will look in detail at each group, the top most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis strive to stock up on food so that it will be enough even for a time when there is no money at all. This mainly concerns the middle class of the population of the Russian Federation. People will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that things can only get worse and prices will rise even more. Experienced businessmen are well aware of this, so at the right moment they artificially create a stir around a certain group of food products and receive decent revenue from it.

If you have not previously worked with food products, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. them in large quantities Both women and men who want to lose weight or cleanse the body of waste and toxins will buy it.

The top most popular goods in Russia in 2019 will also include semi-finished home-cooked products. Russians who previously frequently visited restaurants or other establishments Catering, obviously, will limit themselves to this pleasure. In return, you can offer to order home-cooked food to their home or buy preparations for gourmet dishes that can be prepared at home.

Farm products will also be the most popular goods during the crisis in Russia. This is due not only to their high quality, but also by the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products left on store shelves. Therefore, if you are thinking about the question of what goods are most in demand in Russia, then these are definitely farm products:

Milk;
Eggs;
Meat;
Bird;
Vegetables;
Fruits;
Berries;
Jam;
Flour;
Corn.

It is quite simple to determine which of the above goods are in demand in Russia the most. It is necessary to analyze the prices of supermarkets and stores for meat and dairy products. If they are too overpriced, then people will go to the market to buy these products. This is where it is profitable to sell farm products.

Alcoholic beverages and cigarettes should also be included in the category of popular food products. Statistics show that people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times in life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothes and shoes

Looking unkempt in a group environment is unacceptable. In any case, you have to make new things in your wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothing, shoes and accessories, because these are in-demand goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite the fairly strong competition in this industry, a novice entrepreneur will always have income. An alternative to second-hand shopping is for general consumption (thrift store).

Personal care products and cosmetics

Soap products are definitely among the popular products of 2019. hygiene supplies, sanitary products for cleaning the house and decorative cosmetics at low prices:

Shampoos;
Toothpastes with brushes;
Deodorants and antiperspirants;
Dish detergents;
Washing powder;
Mascara;
Powder;
Perfume;
Skin care creams and so on.

When you create an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy shampoo and conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essential items, so they are also among the most popular goods on the Russian market. During a crisis, it is profitable to open private pharmacies, but with a narrow specialization. There will be great demand for cheap, domestically produced drugs. People feel the need to purchase them at any time of the year, because no one is immune from even a common cold and headache. Particularly relevant are antidepressants and sedatives, which will relieve people of stress and help them cope with emotions in order to remain productive.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medications. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer medicines. You should be personally interested in ensuring that people can buy good medications at an affordable price in your pharmacy.

Handmade

Paintings. People prefer abstract paintings that contain complex geometric figures or blurry spots. Such products are purchased either by wealthy segments of the population or reputable companies;
Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
Toys for children. Parents, when buying toys for their children, look for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
Ladies' handbags. Fashionistas will not always be able to purchase a branded product from a world-famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
Handmade decorations. If you are thinking about what product is most in demand in Russia, then this is costume jewelry. Knowing how to simple materials make beautiful earrings or a necklace, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet products

IN last years Internet entrepreneurship is very popular. Times of crisis are no exception. However, in this area of business, you need to clearly understand what is not.

If you decide that you want to work with a wealthy audience, then you need to place your bet on luxury products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to profitably save them in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category sharply decreases in times of crisis. However, you can try to sell popular products from China in 2019 via the Internet.

What they include:

Quadcopters (drones). Today, these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
Gadgets and mobile phones priced up to $600. According to experts, these are the most popular products to sell online in 2019;
Household appliances are among the top sold goods on the Internet in 2019. After all, on the Internet you can carefully familiarize yourself with the technical characteristics of any household appliance and choose the most optimal option for yourself;
LED lightening. Experts are convinced that selling such products is a very promising business, because using LEDs you can significantly save energy. To start trading LEDs, you need minimal investment;
Books. This is mainly about educational or fiction. Despite the fact that many people now use more electronic gadgets, the demand for printed literature does not disappear;
Shoes and clothing. Through special Chinese websites, you can purchase at a very low price, but quite high-quality items, and resell them at a higher cost through your website or social network page. If creating a website requires a person to have certain knowledge and skills, then even a child can create an account on one of the many existing social networks. People like to buy branded items, but no one wants to overpay money just for a prestigious name. Therefore, Chinese goods will be in great demand.

As soon as Apple company announces some new product that will soon appear on the market, so its fans are already saving money to buy this very new product. This suggests that people love new technologies, and therefore the idea of selling them looks very promising. If you are interested, we have already covered similar topics, and now we will continue. We have collected some promising products from the “new technologies” category. All of them will become excellent products on the Russian market and will be actively sold.

The first technical innovation is ingenious and simple - these are batteries for various devices. However, they do not require the purchase of a special charging station; they simply plug into the USB port of a computer or laptop, “take” energy from it and charge. A simple, ingenious invention that is a unique analogue to standard batteries. Personally, I have not seen such a product on the Russian market, but I do not rule out that it could be here. In any case, they should be sold in Russia.

In the age of digital photography, when every smartphone has a camera, it is appropriate to sell a special gadget specifically for this very camera. This is a new product offered on the US market - a special lens for the iPhone camera with a large zoom. The lens is attached to the phone, and the user is able to photograph distant objects with almost no loss of quality. The new product is actively selling on the market, so there is a “reason” to launch sales in Russia - think about it:

The next new product is called, and it is a small compact printer that allows you to quickly print a photo from a smartphone. It works easily: the display with a photo is applied to the printer window, then the photo is printed. On the European market, the new product costs $160. In principle, for such a price a Russian buyer would also purchase such a new product:

Let's go further - a home planetarium. This is a miracle device that creates a real planetarium in the room. It's nice to sit in the dark with someone like that, drink coffee and enjoy the stars that aren't really stars. In Europe, such gadgets sell for $140. It is difficult to say whether there will be demand for mini-planetariums in Russia. Well, why not? After all, this could be a great gift for the “person who has everything.”

Another product for true phone photography enthusiasts is a polarizing filter for your phone camera, priced at 35 euros. It attaches to the smartphone camera and allows you to take photos “against the sun.” Without it, you can also take photographs, but the quality is greatly lost - such a photograph must be deleted. However, the photo shows what this product is and what the result of shooting with it is:

Technical innovations: drones

Drones are all the rage these days. Eat different types these “toys”, so I even had to create a separate header to present the data unusual goods. Let's start with the banal:

This is a flying mini-drone equipped with a camera and controlled by a smartphone or tablet. Almost these are now selling very well in Russia, the USA, and Europe. But this niche in the market still remains free, and this idea is great for business:

The cost of such a toy is 115-120 euros.

The next toy is for children. This is a smartphone-controlled robot that sells well in the Western market. It costs $100, and on the Russian market, and has every chance of becoming a “hot commodity.” Children will be delighted with such a toy:

The next toy is a more advanced version of this robot. That’s what it’s called – Sphero 2.0. Unlike the first one, it does not have wheels, but itself is a ball that rolls where we show the user. The direction is set by the smartphone. In essence, such a toy allows you to create a game world from a room or an entire apartment. Why is this robot not on the Russian market? It should be here, because parents are potential buyers of such a product.

Finally, a few more interesting technical innovations that will become excellent products. The first of them is . This is a gadget on wheels that uses a smartphone as its “brain”. For children, he becomes a friend and even a family member. The toy can smile, roll and has a programming function, i.e. “learning”.

Second - flavoring photos. Any photograph is simply “scanned” by this gadget, after which it becomes odorous. This great idea, for example, to send out wedding invitations that smell nice.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased products worldwide;
which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary products;
everyday tools;
household chemicals;
clothing and shoes;
childen's goods;
other daily use products.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
Black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

Focus on your interest and think about what is closest to your heart.
Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we’ll look at it in more detail. this problem next time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

Currently, Internet coverage in Russia is about 74%, with constant growth observed;
share of older users age group also increases;
the mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the Internet at least once from a mobile device – a year ago, for example, this value was 56%.

What does this lead to? rapid growth Internet? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

the most popular and popular products in online stores;
the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Online gifts and toys.
Licensed software.
Clothes and shoes.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

effortless weight loss belt;
exercise machines that pump up muscles without your participation;
all kinds of water, light, fuel, etc. savers;
creams to enlarge something;
copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

Black Mask mask for blackheads and acne.
Solar Powered PowerBank.
Army wrist watch Amst.
AB Gymnic belt.
MAC corrector.
Waist Trainer Corset.
Mangosteen – slimming syrup.
Klev activator FishHungry.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and garden;
hobbies and recreation;
Appliances;
goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.