Open a flower boutique. Master classes on floristry. Which okved to indicate when registering a case?

21.09.2019

Approximate data:

Monthly income – 216,000 rubles.
Net profit – 47,600 rubles.
Initial costs – 358,300 rubles.
Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

Description of service

This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

Small pavilions located in passages and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
Stores located in shopping centers and other high-traffic areas. These stores cater to the middle price segment. Buyers pay attention not only to flowers, but also to appearance store, service.
Flower salons and boutiques belonging to the premium segment. Such retail outlets are usually located near offices, in the city center or large shopping centers. Such stores must have excellent style, a high level of service and excellent quality flowers.
Online stores. They can be aimed at meeting the needs of customers of any price segment.

The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.

In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.

Assessing the Russian flower market, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.

When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.

SWOT analysis

Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. TO external factors include:

Possibilities:

occupying a specific niche in the market;
By conducting an in-depth analysis of the market situation, you can extract maximum benefits associated with seasonality of this business;
high profitability;
ability to cover a large market segment;
cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
possible increase in overall demand;
increasing the relevance of the proposal due to the increase in the standard of living of the population;
the ability to offer and provide additional services;
no need to set up production, focus on selling purchased products.

Threats:

high level of competition;
seasonality;
problems with suppliers are possible;
the need to find an alternative during a sharp decline in demand for products;
the presence of an expiration date on products, which makes it necessary to constantly forecast demand;
the need to obtain permits;
a large number of documents that need to be completed in a timely manner.

An entrepreneur can change and adjust internal factors to suit himself. These include:

Strengths:

high markup on products;
highly qualified personnel;
large assortment;
availability of services;
offering quality services to our clients;
availability effective methods advertising and promotion of own products.

Weaknesses:

possible miscalculations regarding demand for products;
lack of experience in this area of business.

Opportunity Assessment

Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.

If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because hiring own employees on initial stage it will be unprofitable.

It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work to later work went on as usual.

After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.

At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that's not all. There must be feedback, contact information and visual photos of the proposed bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.

Organizational and legal aspects

Organizing your own flower shop, special attention it is necessary to pay attention to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

Organizational and legal form – or. Don’t forget to indicate OKVED codes:

52.48.32 Retail trade of flowers and other plants, seeds and fertilizers;
52.48.34 Retail trade in souvenirs, folk arts and crafts, objects of worship and religious purposes, funeral supplies;
64.12 Courier activities, other than national postal activities;
74.87.4 Activities in the field of design;
74.87.5 Providing services for the design of premises, activities for organizing fairs, exhibitions and congresses;
74.82 Packaging;
52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your specific situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.

An entrepreneur can choose either UTII. In the first case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
Availability required Industrial sanitary control programs. It is obtained only once - after approval by Rospotrebnadzor.
It is mandatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be maintained and disinfected.
A contract for the removal and disposal of solid waste is required.
There are also requirements for internal store documentation. So, the organization should have:
- journal for recording expired products;
- disinfectant log;
- assortment list of products sold.
All products will require hygienic permits from the SES or appropriate quality certificates.
Worth checking out Customs Code And resolutions of Rosselkhoznadzor that relate to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from clients via bank cards, then you need .

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which potential buyers are located. In our case, the price segment is medium. Therefore, most in effective ways promotions will be:

Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the personnel working in it. In addition, it is the brand that helps to inspire the trust of the buyer and develop loyalty to his own flower salon.
The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
Be sure to distribute flyers to nearby homes. People on a subconscious level will know that there is a flower shop nearby, and if necessary, they will go there.
Advertising on the Internet. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
Pay attention to issuing discount and bonus cards, gift certificates, and holding promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and pre-holidays, you can increase the price. Some salons practice increasing prices by 50-100% on such days.

Calculation of projected income

It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. This data is provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.

Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When drawing up your own business plan, you need to forecast your monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on necessary equipment and tools. In a good flower shop you will need to buy:

refrigerator for flowers;
flower stands;
desktop;
flower flasks of various sizes;
rack;
sprayer;
watering can with a narrow spout;
pruners;
device for cutting thorns;
knives;
staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

Organizational plan

Financial plan

Profit before tax: 216,000 – 160,000 = 56,000 rubles.
We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be chosen.
Tax: 56,000*0.15 = 8,400 rubles.
Net profit: 56,000 – 8,400 = 47,600 rubles.
Profitability: 47,600/216,000*100% = 22.04%.
Payback period: 358,300/47,600 = 7.53. Therefore, a flower shop will pay for itself in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

minimum initial costs:
high profit margins in the long term.

Risks include:

The fact that flowers are perishable goods. To avoid possible losses, you need to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
Possibility of receiving low-quality and defective goods. Moreover, it is not always possible to return it. Here it is important to correctly draw up contracts with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
Cyclicality of the flower market and episodic demand. It is almost impossible to combat these risks directly. But you can smooth out the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can design celebrations, which will at least partially help estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their supply are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.

In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

If you are thinking about where to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch you will need about ten thousand dollars. You may be able to save money, but it’s still better to include exactly that amount in your expenses.

Calculate all the costs of starting a store and draw up a business plan. Having described the entire financial model of work, you can calculate how much goods need to be sold for the store to start making a profit. Assess whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as individual entrepreneur, or open a company with limited liability. Registration legal documents You can do it yourself, or you can entrust this task to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is quite small.

Once you have written a business plan and registered your company, you can begin searching for suitable premises and suppliers.

How to find a suitable premises

When searching for premises, it is important to have a good idea of the so-called map trading territory. It is preferable to open a store near a large business center; it is better if there are two or three of them nearby. This will attract corporate clients who often place orders for large sums For large quantity employees. In this case, you won’t have to think about how to attract additional clients before the holidays. Several corporate orders can bring in as much profit as you make in an average month.

For a flower salon, a room with an area of eighteen to thirty square meters will be sufficient.

Plus, being close to a business center will mean more customers passing through your store each day. If people order your bouquets and arrangements for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

However, you need to take into account that renting premises located near a business center costs much more than renting in residential area. And one more thing: it is always difficult to find a parking space near the business center.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human flows is most advantageous. Life is in full swing working hours, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they buy something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly from renting premises; moreover, if the residential area is very large, there will be a certain circle of regular buyers living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where are the large stores, grocery centers, etc.

If there are any offices nearby, analyze which way people go to work and which way they go from work. Even if you have already rented a room, you will still need a trading map of the area. With its help you need to plan your future work.

Before renting a room, you need to pay attention to one more very important point. Consider whether your store will be easy for customers to find. If you rent premises in the courtyards, most likely you will have problems with the flow of clients. Of course, there will be regular customers, but you shouldn’t count on a continuous influx of new visitors. A beautifully designed display window on a passing street is the best advertisement for a flower shop.

Before opening the salon, the premises need to be renovated. Nowadays there are many magazines about interior design, in which you can get a lot of ideas on how to make renovations with minimal resources, even if the room is in terrible condition.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or that were brought only to order are today always available for free sale. There are many suppliers, you can choose those whose conditions are most suitable for you.

When you are just starting your business, it is better to choose suppliers who have minimum bulk purchases. This will make it possible to purchase goods more often and in small quantities. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers sell better and which don’t sell as well.

What equipment will you need?

It is advisable to have a refrigerator in a flower shop, so when opening, you need to include its average cost in your expenses. At first, you can do without a refrigerator, because there are now a lot of flower supply companies, and you can buy flowers in small batches. While there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you will be able to afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator, you don’t need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip your retail space. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that it visually seems like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the salon. You will need racks and containers for flowers.

To organize normal work in the salon, at least one computer is required. A scanner, copier and fax are also needed, but they can be located at the store manager’s home, i.e., your own resources can be used to the maximum.

How to select staff

The ideal option is to hire four florists who will work in shifts. Two florists working one shift will be able to serve customers faster and fulfill more orders. Of course, you can start with two, but working alone is inconvenient. If the florist is alone in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist; his work is paid at least twice as much. An assistant may not work in the salon all day, but only during the time the manager is absent from the store. Students work in such positions with pleasure; they count and process flowers. You can invite assistants on weekends when the store management is on vacation.

How to plan an assortment

It is necessary to carefully study the range of your competitors and understand what they are mainly selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, there is no need to be afraid to bring something new to the business, make original offers to customers, always slightly exceed their expectations, offer more than others.

Walk around your area and see what your competitors are selling. This way you can understand what is in demand for what.

Each flower has its own lifespan and costs a certain amount of time. When a salon is just opening, you can only guess what flowers will be in demand, even if you have analyzed what your colleagues in the area are buying. Therefore, in the first months of work it is better to purchase flowers that last a long time. This will also ensure that your store is well stocked and will create the impression of abundance and a wide range. Anthurium remains fresh for a week, orchids last a very long time, especially cymbidium and dendrobium, phalaenopsis in flowerpots can generally last for several months. Flowers in pots can be sold along with it, and cut for a bouquet. People willingly buy chrysanthemums both for home and as a gift, so chrysanthemums can also be purchased in large volumes. Also, the assortment must include roses and gerberas.

To start a flower shop, it is better to form a basic assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in names, but also in color palette. You definitely need to buy flowers white. This white rose, white chrysanthemums, white gerberas, white orchid. More difficult with spring flowers There must be tulips and daffodils.

Initially, you can sell bouquets in one range to see which colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you build up a customer base, you will study demand, compare your sales with what flowers are sold by your competitors, and make adjustments to the cost of your bouquets and color scheme.

The assortment must include inexpensive indoor plants.

At first, when you are still limited in funds, you can purchase indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks impressive in bouquets; speciphylum gives good volume, which can last in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special markup for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They should not be on the same level. In addition, when arranging great value has a smooth color transition. Let there be pink flowers next to the red ones. It is important to create the impression that there are many flowers. To do this, you can add additional indoor plants and branches; they provide volume and height. The arrangement should be stepped. You should also try to ensure that roses and any other flowers are the same length.

The flower business is quite a profitable area - according to statistics, only one store out of ten closes. Therefore, if you decided to do it, then you did it right choice. Besides all the so-called aesthetic beauty, it is also very profitable. This article will describe this niche in detail.

Starting investments:	RUB 320,000	Number of employees:	1
Planned income per month:	RUB 250,000	Market competition:	High
Approximate monthly expenses:	150,000 rub.	Payback:	Low

Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you need to stand out from the rest. Also, success depends on many factors; take everything into account in your business plan. Starting from climatic conditions, ending with population density and infrastructure development.

The advantages of such a business:

high profitability;
several development paths;
possibility of gradual scaling;
the ability to expand the range without investment;
many peak periods for sales;
the opportunity to embody aesthetic creativity.

Disadvantages of such a business:

high cost of logistics to remote regions;
the problem of finding normal suppliers;
safety of goods;
dependence on the dollar exchange rate;
dependence on weather conditions.

Where to start

How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply by walking around the city and counting existing stores. Next, you need to calculate the available capital and the cost of rent, which in this case is very expensive.

Where to get flowers

If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can engage in wholesale sales. If you still couldn’t find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. It is also quite profitable to work directly with suppliers from Ecuador and Holland.

Business organization options

When you are a beginning businessman, it is advisable to choose directions and development options. In the paragraphs below, we will consider the main ones. It is also advisable to determine the range of your competence in matters of this niche. This could be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products, and so on.

Sale of home flowers

If you have enough free time and free territory, this is an option on how to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. Build at least small business, in such conditions it is quite difficult. But if you live in rural areas and have your own plot, this opens up more opportunities. It is quite possible to grow flowers on the site by creating greenhouse conditions for them.

Several types of flowers that can be grown at home:

chrysanthemums;
pelargoniums;
tulips;
azaleas;
annual asters.

Photo gallery “Types of flowers”

Salon opening

It is fair to consider that a flower salon is an order of magnitude higher than a regular store. The difference lies in the range of services provided to clients. In the first case, this is only selling flowers and making bouquets. But in the second, this is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets, and so on. More often than not, salons even visually look more luxurious than shops.

Average cost of starting a salon:

rental of premises (100,000 rubles);
display cases and stands (70,000 rubles);
florist (30,000 rubles);
consumables (20,000 rubles);
first batch (150,000 rubles).

Total: 320,000 rubles.

Online store and delivery

In the case of this group of products, you can start a business without investment. This can be done using an online store. The latter can serve both as a channel for additional sales and as a starting position in starting a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing in this case is the punctuality of the courier and the availability of a vehicle.

If you decide to start your own business, then you should think about opening a flower shop.

Such a store does not require a huge starting capital, but the product has a significant markup, which can reach 200-300%. This business also has its drawbacks: seasonality of sales, perishable goods, damage during transportation.

The size of the premises is directly proportional to the profit that can be received from the sale.

The following formats can be considered:

For small flower pavilion An area of up to 10 square meters is quite suitable. m. The first investment will be about 500 thousand rubles. The main assortment will be freshly cut flowers.
For average store an area of at least 40 square meters will be required. m. In such a room you can significantly diversify the assortment, due to which its profitability will also increase.
Opening florist boutique will cost tens of times more. A flower salon, as a rule, has corporate clients, from whom the main profit comes. The main costs will go to interior design, which should emphasize the elitism of the establishment. Stable cooperation with customers will allow the salon to develop with a good future. Over time, it will be possible to open a network of such boutiques throughout the city and in nearby regions.
The opening will bring minimal costs online store. A turnkey website can cost 10-20 thousand rubles. You can create it yourself if you have programming skills. To fill it you will need:
- photos of goods;
- texts of their descriptions, prices;
- information about delivery and payment methods;
- advertising text on the main page;
- promotions, bonuses, discounts to attract customers.
Creating groups on social networks will help promote the site. An online store most often serves as an addition to a street point of sale.

You can learn several interesting nuances of this business from the following video:

What can you trade? We form an assortment

If the assortment of a small pavilion, due to its small area, can only include cut flowers and packaging as additional profit, then a full-fledged store can serve as a place for selling homemade flowers in pots, toys and various souvenirs, and humus for plants.

The more diverse the types of goods provided, the higher the profit. Additional items sold also help cover the establishment's costs.

Compositions made from dried flowers are in demand, so they should also be included in the assortment.

The most The main colors will be roses and carnations, since they are always in great demand. The remaining flowers are seasonal and should not be purchased in large quantities at once. The store should have at least 20 floristic names.

Selecting a location

Correctly selected location of the premises is the key to success in business development. The best place to open would be the city center, since that is where the flow of people prevails. The presence of public places nearby (cinema, park, shopping centers, cafes, metro) is also desirable when choosing retail outlet sales Renting premises in the center will cost much more than on the outskirts of the city, but will bring greater profit and the likelihood of good development.

Store located in shopping center, does not require advertising, since there is a good flow of buyers here. Another advantage is the ability to use warehouse shopping complex.

The purchased premises in a residential building will require a separate entrance. Advertising and the parallel opening of an online store will help increase profitability.

IN major cities It is best to open a flower shop close to the metro, as this place is the most profitable for selling goods. Having parking can also increase business income.

Equipment

Purchasing equipment is one of the most important points at start:

Refrigeration chambers are the main attribute of the flower room, since they prolong the presentation of cut flowers. The cost of special refrigerators can exceed 100 thousand rubles, so you can use an industrial or conventional refrigerator.
Can be purchased cooling display cases, which are then installed in the store itself. An air conditioner can be an alternative to cooling chambers and display cases.
Products also require availability phytolamp, which are installed above light-loving flowers.
Furniture purchased from special companies that produce goods for similar establishments. You will need shelving, podiums and racks for products, a table for the seller, chairs or a sofa for clients. For a boutique, furniture is made to order and must match the design of the room.

Required Personnel

To trade, you will first need salesman with experience in this field. The employee must be able to sell, treat customers politely and kindly. The incentive for the seller is the percentage of wages from sales.
A flower shop cannot do without the services of a professional florist. He arranges bouquets and provides consultations to clients.
If a product delivery service is provided, you will need couriers.
Services will also be required for delivery. driver.
Can't do without manager dot retail. He will organize the purchase and delivery of goods.
Every store should have accountant. The best option will find a company that provides accounting services.

Search for a supplier

When selecting suppliers involved in wholesale, you need to focus on their experience and reputation in this field. You can find them using the Internet and, based on reviews, choose a good partner for product delivery.

As a rule, wholesalers supply imported flowers.

It is recommended to cooperate with several importers at once to avoid unforeseen circumstances related to delivery. At the initial stage, you can opt for wholesalers from your or neighboring cities.

Delivery of goods should be discussed several weeks in advance. Before major holidays (September 1, March 8, etc.) the order is made 2-3 months in advance.

Advertising of the establishment

Well-designed advertising and marketing strategies will help promote a retail outlet:

Proper design and experienced staff are the best advertisement for the point.
The store should have a cozy, unique interior and a varied range of products.
The display cases are filled with the best arranged flower arrangements that can attract customers.
Creating a professional sign is also an integral part of marketing.
If the room is small, you should visually enlarge it with the help of mirrors.
Illumination of racks and podiums would be useful. This will allow customers to better view the product and attract their attention.
For flower shops, wrought-iron furniture is preferable, as it is less bulky and will not distract the buyer’s attention from the product.
In order for your store to be known as much as possible more people, it is more advisable to advertise on radio and television. You can use street billboards.
A website and a group on social networks can become good helpers in promotion.
No business can do without business cards and booklets, which are the main tools of an entrepreneur. Find a specialist who can help you create and fill out a business card correctly.

Total costs and profitability

Let's consider the size of the approximate investment that will be needed to open a point.

Starting capital

In order to start and open a store of 40 sq. m., will be needed approximately 1.1 million rubles. The main costs will be spent on the purchase of a pavilion, the cost of which will be about 500 thousand rubles.

The purchase and installation of refrigeration equipment will cost about 200 thousand. To purchase furniture and other small accessories you will need approximately 100 thousand rubles. The product will require an investment of another 100 thousand.

An approximate range of products for this amount would look like this:

20 types of fresh cut flowers (75%);
gifts and souvenirs (15%);
home flowers, pots, soil (10%).

Interior decoration and promotion of the establishment through advertising will cost 70,000 rubles. The cost of processing documents for a trade permit will be 30,000 rubles. Other expenses may cost up to 100,000 rubles.

Monthly expenses

General sum monthly expenses— 200,000 rubles:

Payment of taxes and contributions from salary will be 50 thousand.
The salary itself will cost employees 100,000 rubles.
Utilities will cost 10,000 rubles.
Costs associated with damage to goods will amount to approximately 20 thousand.
Transportation and other expenses will cost 20,000 rubles.

Approximate annual profit

Taking into account the markup on goods of 200% and average cost a bouquet of 600 rubles (the estimated market capacity is 150 thousand people), the annual revenue will be 4 million rubles. If you subtract the annual expenses, which amount to 2.4 million, the profit before tax is 1.6 million rubles. Net annual profit will be 1,360,000 rubles.

The payback for a medium-sized store will be less than a year subject to proper organization of work and drawing up a competent business plan.

If you own a flower business, one of your main concerns is increasing sales growth and finding potential customers. To make a profit, you need to understand what motivates customers to buy.

People buy flowers for various reasons: some buy flowers only on holidays. There are those for whom a gift in the form of flowers is a common thing, as an expression of gratitude or a compliment to the recipient. There are clients who buy decorated compositions, beautiful baskets or potted flowers both as a gift and for their own pleasure. You must take into account and satisfy all the tastes of customers coming to your store.

Secrets of word of mouth

How to increase flower sales? The best advertising is positive customer reviews. Another advantage is that you don’t have to pay for it. Work hard. Make sure the quality of the flowers is always up to par high level. Then clients will be drawn to you.

Don't sit still. Offer your services to companies and enterprises (birthdays, anniversaries and corporate meetings are always celebrated here), and wedding agencies in the city.

Even if the latter have their own flower suppliers, let them keep you in mind. Situations are different. Maybe you can offer them more favorable conditions cooperation.

Don’t forget about nearby restaurants or cafes - make yourself known, offer special conditions, leave business cards with information about your salon.

A flower arrangement should look expensive

Don't forget that many clients come to a flower salon hoping to spend less and get gorgeous bouquet. Offer various options. Buyers will appreciate voluminous inexpensive bouquets. Offer options for combinations and embodiments that will consist of a small number of colors, but visually will look very voluminous and expensive.

Bonuses and discounts

Special offers and discounts on individual species flowers will help you attract new customers and speed up the sale of the item whose sales are profitable for you at this particular moment. Come up with reasons (the opening of your salon, the store’s birthday, discounts on wedding bouquets, special bouquets for Kissing Day, etc.) and always mark the date when your bonus ends. This will help speed up the decision making process for potential buyers.

Ideal client - regular client

The ideal option is to make the buyer your regular client. There are also little tricks here. Of course, the main thing is attitude. Any buyer will highly appreciate the polite and responsive staff. Don't forget about simple understanding and human touch. More smiles, talking about nothing.

Another important tool in the question of how to increase the sale of flowers is a loyalty card. Hand out leaflets to passers-by and people will know about your flower salon. But if you want to get a real effect and increase sales, give those who have already made a purchase a loyalty card with a discount on the next bouquet. He will save it and remember your flower shop, and next time he will most likely come here for flowers.

And don’t forget: a satisfied client will not only become your regular customer, but will also recommend you to friends.

Remember about ready-made bouquets

A person comes to you to buy flowers, but doesn’t know what exactly he wants? You should always have several ready-made bouquets of different price categories in your salon.

The finished floral arrangement, composed with taste, should attract attention and allow the client to make a decision. He will buy a bouquet of flowers from you, and not go to a nearby store.

High quality is the key to success!

It must be remembered that customers evaluate not only the quality of service. It is important for them to buy unusual, beautiful bouquet, which will not wither in 2-3 days. Unfortunately, flowers are a special, fragile product. Therefore, it is important to have reliable suppliers who will not let you down and offer best quality for the best price. Do not contact the tenth company in the chain of resellers. Look for the largest company that has been operating on the market for many years and is itself supplying flowers to Russia from direct producers.

Today there are only a few of these in Russia. But the most authoritative, perhaps, is “7 colors” (website ). Practice shows that it is better to work directly than through a network of small wholesalers.

The logistics network, prices and quality of goods from the original source will always be higher. In addition, the range here is much richer. There are even flowers that most buyers have never heard of. By offering your clients exclusive types of flowers, you will attract additional attention to your salon.