Business communication etiquette is a collection moral rules, norms, ideas governing relationships, as well as the behavior of individuals in joint production activities. Business communication etiquette is a necessary part of human life, as well as the most important type relationships with other individuals.
The main regulators of relationships are ethical norms, which express ideas about evil and good, injustice and justice in people’s actions. When communicating with his boss, subordinates, and colleagues, a person spontaneously or consciously relies on the etiquette of business communication. Depending on the understanding of moral standards, the content and degree of etiquette, it can make business communication effective, solve problems, achieve goals, or, conversely, make it impossible.
Etiquette, translated from French, means a set of rules of behavior that concern people (forms of address, behavior in public places, treatment of others, greetings, clothing, manners).
Business communication etiquette manifests itself at various levels of the social system, as well as in different forms. Participants in business communication are in official status and are aimed at achieving specific tasks. Its distinctive feature is the absence of self-sufficient meaning, since the etiquette of business communication is not an end in itself, but directly serves as a means to achieve other goals. In market relations, this means obtaining maximum profit.
Speech etiquette in business communication
The peculiarity of business communication is determined by the fact that it arises on or on the basis of certain type activities that are associated with production, such as a business effect or product. The parties to business communication act in official (formal) statuses, which determine the necessary norms and standards (including ethical) of people’s behavior. The specificity of business communication is regulation, expressed in subordination to established restrictions, cultural and national traditions, and ethical professional principles.
Speech etiquette in business communication is a complex process in the development of contacts between individuals in the professional sphere. There are “unwritten” and “written” norms of behavior in various situations official contact. The accepted certain order, as well as the official form of treatment, is called business etiquette. It creates rules that promote mutual understanding between people, and also creates convenience, practicality and expediency.
Business etiquette consists of rules: norms (horizontal) that apply between team members, as well as instructions (vertical) that are characteristic of the manager and subordinate.
A general requirement of speech etiquette in business communication is a friendly and considerate attitude towards all employees and partners, regardless of their dislikes and likes. The regulation of business interaction is noted in the attention to speech.
Speech etiquette in business communication represents norms of linguistic behavior developed by society, standard ready-made formulas that allow you to organize etiquette situations, requests, greetings, thanks, such as “be kind,” “hello,” “glad to meet you,” “permit me to apologize.” . Sustainable structures are selected taking into account psychological, social, and age characteristics.
Speech etiquette in business communication involves establishing contact between people, exchanging certain information to build joint activities, and cooperation.
The following stages in business communication are distinguished:
- establishing contact, including getting to know as well as understanding the other person;
- orientation in the ongoing communication situation, as well as its comprehension with pauses;
- discussion of the problem;
- solution to the problem;
- leaving contact (termination).
Official business contacts are based on partnership principles, built from mutual requests, as well as from the needs and interests of the business. With direct contact, namely direct conversation, higher value represents oral as well as nonverbal communication. Messaging over the phone or chatting is common.
Business communication etiquette is a real art, which cannot be mastered right away. Compliance with norms, culture, and rules of behavior will have a primary role in career advancement. If you are a promising specialist, as well as the face of the company, then think and imagine yourself as part of the team. The greeting “hello” in everyday life means: “I am willing to maintain a relationship,” but the absence of this etiquette sign is read as a lack of desire to maintain a relationship. Therefore, the norm is to greet clients, employees, and visitors, both at the beginning of a conversation and in the absence of intentions to enter into verbal contact.
In business communication, speech etiquette is a set of speech etiquette means, as well as certain rules for their use in various situations.
Business communication etiquette includes the following important points:
- You cannot be late for business meetings;
- Reception of guests requires careful preparation (development of a negotiation plan, discussion with colleagues);
- appropriate strict appearance;
- It is important before the meeting to collect information about those with whom you are meeting, to think through all the questions of interest.
Etiquette and protocol of business communication
The protocol includes greeting, introduction, address, and handshake. If the participants do not know each other yet, they should introduce themselves. According to the protocol of business communication, the head of the receiving party is introduced first, then the head of the guests. They then introduce the rest of the staff. If a large delegation has arrived, then name presentation is avoided by presenting lists of participants, where the participants are indicated by name and position.
At a business meeting, the junior in position is always introduced to the senior; gender does not play a role; If you have previously met with a partner, then you need to introduce yourself again. If someone hasn't introduced themselves, feel free to ask them about it, but don't ask them again. It is necessary to remember names immediately to avoid awkward situations. A handshake at a business meeting is used as a sign of an agreement, and it is also used immediately after the words of greeting. When introducing you to another person, he is the first to extend his hand to you. A handshake is done with the right hand, if it is busy, they are given with the left, but after apologizing.
The initiative for a handshake comes from the elder and from the one who has a higher position. The woman is given the right to decide whether to shake hands with her or not. According to etiquette, she is the first to offer her hand for greeting. Having approached the group and shook hands with one of the members, you must do the same with everyone. Verbal greetings are limited if the group is large. If a hand extended for a handshake is not responded to with a handshake, this is regarded as an insult.
Ethics is a philosophical science whose subject of study is morality. The practical importance of ethics is noted in the field human communication, and communication between people is an important component in the process of joint activities. The joint activities of people in relation to morality cannot be neutral. Compliance with business communication etiquette is the most important component that will determine success in business and in entrepreneurial activity, career advancement. Psychologists note that success in financial affairs or in the technical field, fifteen percent depend on professionalism and eighty-five percent on the ability to conduct business communication.
Jen Yager, PhD, notes six principles business etiquette:
- Punctuality, completing work on time;
- Confidentiality (keeping secrets of the corporation or the personal lives of colleagues, the results of the transaction);
- Friendliness, courtesy, goodwill in any situation; showing attention to others (to colleagues, boss, subordinates);
- Respect for the opinions, criticism, and advice of colleagues, subordinates and superiors (when they express doubts about the quality of your work, show that you value the experience and considerations of other people);
- Compliance with the dress code - clothing code;
- Control of your speech, absence swear words in speech.
Ethics and etiquette of business communication should be built on the moral qualities of the individual, as well as the categories of ethics: truthfulness, honesty, generosity, modesty, dignity, duty, conscience, honor, which give business relations a moral character.
Business meeting etiquette during lunch includes the following points:
- scheduling a meeting in an office or restaurant near the invitee’s office;
- the initiator of the meeting reserves a table;
- it is important to inquire in advance about the tastes and preferences of the dinner participants;
- if you don’t know your gastronomic preferences, then find out the restaurant menu: how rich is the selection of meat and vegetable dishes;
- a table is reserved in a non-smoking room;
- the initiator of the meeting arrives at the restaurant 15 minutes earlier;
- the choice of dishes is limited to familiar dishes;
- if the meeting is scheduled in the office, then it is held in a conference room or meeting room;
- such a lunch is served by the ordered staff;
- the main purpose of lunch is a business conversation, which begins with general phrases, gradually moving to the topic;
- At this informal meeting, jokes and touching on abstract topics will be appropriate, but correctness and tact in everything are required.
Telephone etiquette in business communication
During telephone conversations, etiquette in speech plays a significant role, since the interlocutor does not see, but only hears you. It is important to monitor the volume of speech, clarity, speed, and also follow the following rules: the call should be answered no later than the 3rd ring. If you call yourself, hang up no earlier than the 5th ring.
There should be a greeting at the beginning of the conversation. Before starting a conversation, find out whether it is convenient for the interlocutor to communicate now. If you refuse, please specify when you can call back. The initiator ends the conversation and also calls back after the telephone call is interrupted. If your call is on behalf of a third party, for example, you are a secretary, then name on behalf of which company you are calling and briefly outline the topic of the upcoming conversation. If you are a third party and are asked to connect, clarify the purpose of the conversation.
Make all personal calls in a non- work time. They promised to call back - be sure to call back. Watch your tone of voice and do not chew while talking. Give the interlocutor the opportunity to complete his speech. Do not cross-talk with other people during telephone conversations. If the connection quality is poor, then the right thing to do is to continue the conversation after a while. In this case, either party can initiate the end of the call.
What is business etiquette: a tribute to tradition or a principle that guarantees success?
- Appearance can say a lot about a person: status, social and financial status, character and mentality
- No less important factors are other components of business etiquette.
- Despite all the sophistication of clothing, one rude or incorrectly spoken word is enough to radically change your opinion about a person
- All participants in the business process at any level need to know and skillfully apply the principles of business etiquette
Let's consider the basic rules of business etiquette.
Business dress code. Business accessories
Business dress code. Business etiquette Many large holdings pay great attention dress code. This requirement occupies a separate place in the corporate ethics of such a company. Already for the interview there are certain requirements for appearance, established by the ethics of the company.
In the absence of strict individual requirements for the appearance of employees in an organization, it is necessary to comply with generally accepted standards accepted in the business world.
Strict
Intended for high-ranking officials, companies with strict business ethics, important business meetings.
Classic suit made of smooth wool fabric. Dark, close to black or black in color. White shirt, without any pattern.
- Women. Strictly - straight skirt to the knee. The color of the tights is flesh. Dark colored shoes. Classic, closed. With low heels no higher than 7 cm. Hair without volume, natural styling. Cosmetics in pastel colors, barely noticeable. The perfume is minimal, barely audible. The decorations are small and not flashy. Bags - no big size, but not small. Not bright, without patterns or additional details
- Men. A tie is required. The tones are not flashy. Striped pattern, plain jacquard. The boots are not insulated, dark in color, cleaned, leather. Socks – only high, black. Decent, classic accessories are acceptable
Business
Daily for employees and managers of successful holdings
Requirements are like strict style. In summer, light-colored suits and natural fabrics are allowed. In winter, woolen items made from fine knitwear are acceptable.
- Men. Suits in calm shades, tweed, stripes, gletsk. Shirts with striped and checkered patterns, different shades, jacquard. There are a variety of ties, except for evening style and bow ties. Brown boots are acceptable. The requirements for socks are minimal - they must be darker than trousers and lighter than boots. Short sleeve shirts are allowed in summer
- Women. Trousers are allowed. The skirt is strict, of any length, with a classic pattern. The blouses are not bright, calm colors. Various knitted business tops are available. The tights are dark, flesh-colored, and white. Shoes in summer are allowed to be slightly open, with the same heel length, but thinner. Any classic jewelry is acceptable. The perfume is light. Makeup in richer tones, but not flashy
Free business
Suitable for creative studios, offices on non-opening days
In addition to business style, you can wear stretch, medium-thick knitwear, patterns, slightly bright colors, and synthetic fabrics. Denim pants in black or beige are acceptable.
- Men. Jacket with a formal T-shirt. Cardigans, pullovers. Suede shoes. Checkered shirts. Strict denim trousers
- Women. Not flashy, bright colors are acceptable. Any items made of knitwear that are not sporty. Free silhouette. Loose hair. Any shoes are allowed in summer. Wearing tights is optional. Attention - jewelry is prohibited here. Costume jewelry is acceptable
Conniving business
Suitable for offices with small capital, for ordinary clerks who do not work with outside visitors
All clothing options are acceptable, except for provocatively sexy and sporty ones.
Video: Dress code for a female leader
Video: Business accessories
Speech etiquette: competent speech
There are some axioms of business communication: qualitative (speech is reliable and has proper basis), quantitative (speech is neither long nor short), relationships (appeal relevant to the listener) and order (speech must be clear, distinct and understandable to the interlocutor ). Failure to comply with one or more of these prerequisites results in failure in communication.
Business etiquette - competent speech Business letter etiquette
The principles of writing a business letter are laid down in the foundations of office work. But it is possible to correctly express thoughts on paper only by learning speech etiquette. At the same time, remembering to follow all spelling rules. And don’t move on to dry text writing.
Video: Business correspondence etiquette
Respectful attitude towards the interlocutor
Business Etiquette An important postulate of business etiquette is the ability to respect the opinion of your opponent.
Basic rules of business etiquette:
- You cannot only care about your own prospects and benefits. Such a person does not enjoy authority either in business or in his own social circles
- A visitor who comes for an appointment at the end of the working day or 5 minutes before lunch should not be turned out of the door. This is at least incorrect
- Talking loudly in an office where other employees are working is, to say the least, disrespectful. Doesn't look nice and rude from the outside
- A boss must be able to listen to his subordinates. Otherwise, lack of understanding and conflicts arise
- The manager is prohibited from using non-lexical words and expressions in any communication. This undermines his authority and humiliates him in the eyes of his subordinates.
- The ability to understand another, hear him, and help helps solve any problem. Creates a healthy working atmosphere in the team
Negotiation skills
The ability to negotiate is one of the foundations of business etiquette Bringing negotiations to the desired success is an integral part of business etiquette.
Preparation.
- Defining the goal
- Making a plan
- We choose a mutually comfortable place, date and time of meeting
Rules.
- We create a comfortable, fiduciary environment, arouse the opponent’s curiosity
- As negotiations progress, we analyze the stages of progress in the conversation. When we achieve a result, do not delay the conversation, we complete the negotiations
- We record the results obtained
- We analyze the negotiations held
Ability to listen and hear
The ability to listen and hear in business etiquette The ability to hear and listen is an important element of business etiquette, which allows you to earn millions and save a business person’s time
This rarely happens. The ability to hear when your interlocutor is telling a story what he least wants to tell makes it possible to conclude a profitable deal. Or, on the contrary, refuse a veiled, very flattering, but not profitable offer.
Business gestures
Business gestures in business etiquette A lot can be said about this. This is a whole science described by the famous Alan Pease. By studying, you can easily determine the inner essence of your interlocutor. This is used successfully smart people applying the basics of business etiquette
Basic rules:
- During working hours, movements should be active, without fuss
- Gait - clear, firm
- The back is straight, the chin is slightly raised
- A purposeful look, not darting
- Handshake is confident and quick
- Hugs, kisses, pats are prohibited
Video: Business communication. Postures, gestures, gait
Order on the desktop, in the office
Based on the state of the desk, an experienced employer can determine the employee’s abilities.
Business etiquette - order on the desktop A clean, tidy desk, with neat folders on the table in the cabinets, probably has an advantage over a desk with a stack of dust-covered paper, and littered with items not related to work:
Business etiquette does not allow desk clutter Telephone etiquette
Telephone etiquette, as well as dress code in reputable companies, is regulated separately.
In other cases, general rules apply:
Personal telephone conversations during business hours are prohibited.
Business correspondence on the Internet
Business Internet correspondence is easy to use, provided you have competent communication and correspondence skills: 
Business man values time
Business etiquette values punctuality The basis of business etiquette is punctuality.
Even if you have all the above-mentioned business etiquette skills, but at the same time constantly being late or chatting incessantly off topic, not respecting other people’s time, it is not possible to hope for constant cooperation with giant companies. Such partners are avoided in the business world. They don't inspire confidence.
Maintain trade secrets
Maintaining trade secrets is one of the rules of business etiquette Privacy is the foundation successful business any self-respecting company.
- Therefore, in every successful company, upon employment, a subscription is taken on non-disclosure of trade secrets
- It may not be possible to completely solve the problem of disclosure using this method. However, the prestige of the company gives the employee the opportunity to think, if he or she is talkative, about the suitability of the position held
At work doing work
Business etiquette - at work, work - It is no secret that many employees spend most of the working day in a relaxed state: extraneous conversations, calls, coffee, tea.
- Little time is devoted to performing one's official duties.
- In this situation, any manager singles out that specialist who works in contrast to the others, devoting all the allotted time to work.
Maintain a work hierarchy: subordinate – boss
Business etiquette - we respect the hierarchy Supervisor:
- Equal attitude towards all employees
- Maintaining a certain distance
- We express complaints to subordinates in person, without the presence of strangers
Subordinate:
- We carry out instructions and instructions from the boss
- In case of motivated arguments, we express our position
Maintain positive relationships with team members
Coordinated and friendly work is one of the components of business etiquette A healthy environment in the team is the key to the prosperity and success of the company.
- With coordinated and friendly work, all energy is aimed at obtaining a common result.
- If conflicts arise, office romances, the Cold War and other problems of collective attitude, more than one hour is spent on showdowns, swearing, empty talk, discussions
- Negative mood contributes to decreased performance
- Therefore, first of all, when selecting personnel, the boss should take into account the mentality of the team. Subsequently, maintain a healthy environment by observing all business etiquette standards
- If employees do not have this knowledge, it would be a good idea to familiarize them with the basics
- If problems arise, resolve them as quickly as possible by everyone possible ways, even to the point of dismissal of constant instigators of incidents who have no concept of business etiquette
Reception of delegations
Reception of delegations is a very delicate process that requires special study. The basics can be seen in the following example:
Not knowing the rules leads to loss of authority, money, business
Business etiquette is the basis successful business Knowledge of business etiquette is not a tribute to tradition.
Compliance with these basics leads to success; non-compliance, just like ignorance, leads to a negative process.
Almost half of the transactions are not concluded due to non-compliance with the basic rules of business etiquette. The business etiquette of an experienced businessman, practiced over the years, requires the same attitude towards oneself. Failure to comply with this rule looks like a challenge, an insult. Which leads to a negative conclusion towards the opponent. And this is fraught with loss of money, business and authority.
To achieve great successful results, everyone, especially a novice businessman, needs to learn the basic rules of business etiquette.
Video: Business wear or Dress code? Business Etiquette
Compliance with the ethics of business communication is the basis of a successful team. Relationships built on the rules of professional ethics and mutual respect create a comfortable working atmosphere and maintain motivation in the team.
The article presents the basic principles of business communication ethics, tips and rules that will be useful to both employees and managers.
To have such self-control as to respect others as oneself and to treat them as
how we want to be treated is what can be called philanthropy.
Confucius
What it is?
Business communication, like any other, needs regulation. Business communication etiquette is a set of public and unspoken rules for those who have to work together every weekday.Without regulated norms, business communication turns into a chaotic exchange of information. Each person perceives the world around him, his colleagues, managers and subordinates in his own way.
So that different worldviews do not interfere with work and do not force everyone to speak in different languages, it is important to observe the etiquette and culture of business communication. This applies to both relationships within one team and external contacts (between employees of different departments or branches, between an employee and a client).
Rules and basic principles of business communication ethics
Ethics of business communication has first of all a practical goal. Compliance with it greatly simplifies the work of the entire team in general and each employee in particular, since acting in accordance with generally accepted patterns is easier and faster. This will ensure that employees know what to expect from each other. This step helps improve overall productivity by freeing employees from thinking like, “What did he mean?” The second task of business ethics– create a working atmosphere in the team in which all the time is devoted to business, and the right amount of time is given to fun. Moral comfort plays a larger role in life than physical comfort, and by following business ethics, employees will always feel comfortable in terms of job satisfaction.
Moreover, the moral side of business ethics also affects productivity: an employee who feels comfortable in the workplace will be more committed to the company and will strive to do his job better. A pleasant atmosphere, achieved through adherence to ethical principles of business communication, makes employees strive for excellence in their work.
We offer for viewing a video review of 5 basic rules of etiquette in business communication according to D. Carnegie:
Basic types of business communication
There are three main types of business communication, they are based on the generally accepted hierarchy within the team.
So, business communication can take place:
- "Top down";
- "Down up";
- "Horizontally".
It is important to be fair to employees, colleagues from other companies and clients with whom you work. This, for example, implies that it would be unethical to ask your interlocutor about his personal affairs, especially about his problems, just because it interests you.
The rules common to all apply to business telephone etiquette. “Hello” or “yes” are inappropriate greetings for a business person. You should politely introduce yourself, state your position, the name of the company, department.
At telephone conversation you need to be careful if you are talking to a person for the first time - be sure to remember his name and patronymic and address him by them. You should always express your thoughts clearly and concisely. If according to good reasons If you cannot carry on a conversation, you need to apologize to your interlocutor and offer to contact him later.
Communication "superior-subordinate"
The boss is “higher” than the subordinate
Or "top to bottom". Any good leader should try to create a comfortable atmosphere in the team. It is the self-discipline of a leader that is the most powerful motivator and example for subordinates.
Therefore, it is first of all important for people holding leadership positions to comply with the ethical rules of business communication.
Advice: It begins with self-discipline as a leader. effective work the entire company. Only by learning to manage yourself can you manage other people. Familiarity, being late, and postponing decisions “for later” should disappear from habits. All this will help strengthen your authority and win the favor of your employees - everyone wants to strive for a bright future with an ideal leader.
The manager is the one who manages the work process and gives orders.
You can do this in several ways, including:
- Order;
- Request;
- Question or request;
- Call for a volunteer.
A request is the most common form of order, especially if the team has already established fairly trusting working relationships. In response to a request, the employee can give his comment if necessary. The manager can also present the request in such a way that it is equivalent to an order, while the tone remains friendly.
Question usually asked to those employees who have shown themselves to be competent and proactive people, the same applies to calling a volunteer.
Advice to the manager: it would be a good idea to study your subordinates to find out which of them adequately perceives questions. For example, a qualified subordinate who is enthusiastic about his job and has earned the trust of his manager can give good advice on how to solve a particular problem. An employee who is uninitiative and unscrupulous is more likely to see the issue as a weakness of the manager and a reason to shirk work.
Also, subordinates always appreciate justice. So the reward should always be adequate to merit, just as punishment is adequate to failure. At the same time, employees’ mistakes cannot be left completely unattended - such behavior can show the manager as inattentive or tell the employee that he can work carelessly, shirk and go unpunished.
Among other things, the boss must show his subordinates that he respects and values their opinions and contributions to the common cause, and in this case he will achieve reciprocal loyalty.
Communication "subordinate-boss"
Of course, all subordinates must follow the rules of business communication. Good employee, like the manager, is interested in establishing and maintaining a comfortable atmosphere in the team, therefore, within the framework of the ethics of business communication, one of the tasks of the subordinate is to help the manager maintain it.
Under no circumstances should a subordinate try to manage his manager; this is a manifestation of disrespect, non-compliance with hierarchy and, accordingly, a violation of the norms of ethical business communication. Subordination should always take place: you can express your opinion in a correct form, but you cannot point it out to your boss. By the way, in this case, the ethics of network communication is no exception. It may seem that in online correspondence some of the rules of ethics can be neglected, but this is not so. There is still a boss on the other side of the screen, and you need to behave with him accordingly.
It is not recommended to be categorical with your boss. It is not necessary to always agree with him, otherwise you may seem like a flatterer. But you shouldn’t constantly argue with management. Here it is important to find a fine line and show that the subordinate respects the leader, has an inner core, a strong character. Such employees are valued and trusted as loyal and reliable people.
I always ask helpers to share their difficulties; I always try to support them,
of course, if they are willing to admit that they have problems.
J. Soros
If the company has senior management, then you should not contact them without going through your immediate superior. This is a direct demonstration of disrespect for the leader; it can cast doubt on the manager’s competence, which can negatively affect relationships within the entire team.
It would be reckless not to mention The main weapon of some employees is lies. If an employee allows himself to lie in the workplace, promise to complete all tasks (with subsequent failure), talk about how he did something that he actually did not do, it is rare that a manager will deny himself the pleasure of getting rid of such an assistant. Honesty and trust are the basis of business communication. Adhering to these principles, an employee can go even further than planned, but if you try to be cunning, then you only have yourself to blame.
Employee-employee communication
In this case, first of all, you need to pay attention to what, in essence, determines the relationship between employees: their rights and responsibilities. They must be clearly distributed among colleagues, otherwise a conflict will inevitably arise. Everyone should mind their own business, even if their work overlaps with other employees.
Often, business rivalry or competition occurs between employees, during which they try to achieve, for example, a promotion. Here it is necessary to understand that personalization is unacceptable. Respect should be valued above all else. Business communication etiquette during presentations, in particular, presupposes that a colleague should not be interrupted or interrupted. All questions and objections can be expressed in a correct form after the presentation or during the specially designated question period.
Also, you should not take on more than you can fulfill; you should not make promises that will not be kept. You need to adequately assess yourself, your capabilities, as well as the capabilities of your employees.
Business conversation is a form of communication interaction that is based on the basic principles, norms and rules of business etiquette and is characterized by a focus on relationships with subjects or a group of subjects to obtain mutually beneficial results. Subjects who take part in professional communication interaction adhere to the official style of communication and are aimed at obtaining results by solving assigned tasks and achieving established goals.
The skills of competently conducting a business conversation and a correct understanding of the personal characteristics of the interlocutor, his goals, objectives and interests can be considered the determining factors for conducting successful professional meetings and negotiations.
Ethics of business communication
Unlike other types of communication interactions, for example, personal or social, business communication has its own meaningful characteristics and features. Isolating such features allows us to give more specific and full definition the concept of “business communication”.
The ethics of business communication is determined by how well the distinctive features national-psychological types preserved in group ideas about the state, nationality, in phraseological units that contain generalized characteristics of the image.
Knowledge of national and understanding of the psychological types of different nationalities, their traditions, customs, uniqueness of cultural and historical heritage, their customs, language, peculiarities of expression of feelings, temperament is urgently necessary for a business person, regardless of his field of activity, professional orientation, since it promotes effective communication , overcoming national egoism, fostering respect for the culture of other peoples.
The ethics of business communication is fundamentally based on many sciences, in particular on the psychology of management and communication, ethics, scientific organization labor. The study of communication ethics is driven by the needs of the modern world. Psychology and ethics of business communication are unique pillars of successful interaction with various individuals.
A person, regardless of his role (a leader or middle manager, a simple entrepreneur or a civil servant), must certainly be able to clearly formulate his own thoughts, argue his point of view, analyze the judgments of a partner, and critically evaluate relevant statements and proposals. For this the most important condition is the ability to listen to the interlocutor, correctly conduct and direct the conversation, create a friendly atmosphere during communication, and make a positive impression. All these skills are impossible without appropriate preliminary training.
The central element of communication ethics is the direct personality of the leader or subordinate. In order to become a professional and an excellent specialist in any industry, it is not enough to have the necessary knowledge and skills, and interpersonal skills. In addition, you also need to have an appropriate level of speech culture and internal culture. Speech culture and business communication are closely interconnected.
Today, ethical argumentation is represented by the two most common principles of its construction: the principle of utilitarianism and the moral imperative. The principle of utilitarianism is based on an action that will be considered morally justified provided that it tends to benefit the maximum number of people. The amount of damage caused is compared with the total benefit of the action. If the harm outweighs, then the decision is considered unethical. In cases where any alternative actions will cause damage to some extent, the path of least damage is chosen. The principle of the moral imperative is based on the fact that moral decisions under no circumstances depend on a specific consequence (i.e., a bribe is bad, deceiving one consumer is the same immoral act as many).
Business communication etiquette is considered the most important aspect of people’s professional behavior. Knowledge of etiquette is an urgently needed professional quality that must be acquired and improved. The role of business communication in the success of any business is difficult to overestimate. It is a necessary component of the life of individuals, the most important type of interaction with other individuals. After all, it is in communication that a certain system of goals is developed, which is characterized to some extent by stability. To achieve success in conversations with business partners, you must understand and take into account their interests. No less important for people is the ability to competently formulate and express their thoughts, to achieve mutual understanding in solving problems in the direct interaction of individuals.
Psychology of business communication
IN psychologically communication interaction is at the same time an exchange of actions, thoughts, emotional experiences, feelings and the orientation of the individual towards himself, his own soul, conscience, dreams.
Psychology and ethics of business communication are components of a complex of sciences that are based on the basic categories and principles of most sciences.
The effectiveness of business communication interaction is, first of all, determined by the activities of the subjects. Such activity has a socially significant equivalent, which can ultimately be measured by such a valuable and important indicator as monetary resources.
Business communication helps to establish connections and develop relationships aimed at cooperation and partnership between colleagues, superiors and subordinates, partners, rivals and competitors. A specialist, not to mention a manager, will never be successful in his activities if he does not master at least the basics of business communication. Communication interaction requires a high psychological culture from the individual.
Successful business communication also requires constant study and consideration of the emotional aspects of relationships. Often business people believe that feelings have no place in business, but they are very mistaken. After all, not paying attention to the feelings and emotional experiences of employees, you can lead the team to serious conflicts that will cost the enterprise dearly. Reason and emotions are inseparable components of the subject. During a communication interaction with a partner or colleague, many different signals are received by their senses.
There are certain techniques with which you can turn the interlocutor’s disposition in your direction. The “proper name” technique is based on the obligatory pronunciation of the interlocutor’s name out loud. “Mirror of attitude” means that a smile on the face will cause a reciprocal smile, and a gloomy grimace, on the contrary. A pleasant facial expression attracts the interlocutor's favor. Compliments are the “golden words” of any conversation. They contain a slight exaggeration of the merits that the interlocutor represents. However, it is necessary to distinguish compliments from rude flattery, which consists of greatly exaggerating the merits of the interlocutor.
In the psychology of business communication, it is important to use methods of influencing interlocutors through speech. Business communication and speech during it have certain specifics. During communication interactions speech characteristics 90% of the interlocutor’s attention is paid, when, for example, in interpersonal situations - 50%, or even less. Its main characteristics include:
- vocabulary that makes the conversation more vivid, rich, reasoned, accessible, and persuasive;
- composition of speech, which allows the use of professional terms instead of jargon;
- literacy;
- pronunciation and intonation.
It is necessary to understand that it matters not only what exactly the subject says, but also how he says it; non-verbal components, which include the speaker’s posture, facial expressions and gestures.
Business communication culture
The most important indicator of assessing the professionalism of an employee is the culture of business communication. Many bosses focus their attention on this when hiring an individual and in the process of fulfilling his official instructions and job responsibilities.
Business communication over the phone is one of the main types of business conversation. After all, this is the only type of conversation in which it is impossible to influence the interlocutor non-verbally. This is why it is so important to use business communication skills during a telephone conversation.
There are generally accepted rules for conducting any business conversation. These include interest in the topic of the conversation, favor and goodwill towards the conversation partner, and the absence of influence of your general mood on the nature of the conversation.
Communication is considered to be the communication interaction of two or more subjects. Its main purpose is messaging educational nature or emotional orientation. In the process of communication, the interlocutor influences the behavior of the communication partner, his state, beliefs and worldview. Such influence will always be mutual, but quite rarely even. Most often, communication is discovered during the joint activities of individuals.
In the process of communication, individuals exchange facial expressions, gestures and phrases with each other. In addition, both communication partners have virtual images of what each of them looks like from the outside, located in their heads. Such images may be similar to the true ones, but not completely. The head also contains the image of your partner. Such an image may correspond to reality, but everyone makes adjustments to it every time. In addition to two entities directly involved in business conversation, also exist social norms. Each individual believes that he is unique, extraordinary and has his own opinion on everything, however, the result of any communication comes down to the judgment of the social norm.
The culture of business communication implies several communication styles and their principles. The culture of business communication interaction also includes business communication etiquette, which implies adherence to certain frameworks, norms and rules of behavior, for example, punctuality, speech culture, appearance, etc.
Speech culture and business communication are indispensable in the modern world of business and entrepreneurship. After all, most of the work process is occupied by conversations, conversations, meetings, and negotiations. In some areas of activity, career growth directly depends on the culture of speech and perfect knowledge of business communication etiquette.
The business type of communication differs from others in that it will always pursue specific goals, have a time limit and are often divided into intervals. Communication will be successful only if there is mutual understanding and trust between the partners.
Features of business communication
Business communication is a rather complex, multifaceted process of forming contacts between individuals who are connected by professional interests, work or official activities. Participants in communication interactions act in an official capacity and are aimed at achieving results and solving specific problems. Characteristic feature The process of communicative interaction is its regulation, which means subordination to established frameworks determined by national traditions and cultural customs, professional ethical standards.
The etiquette of business communications contains two groups of rules - norms and instructions. Norms are horizontally directed rules that work in the course of communication between members of the same group of equal status. Instructions are vertically oriented rules that determine the nature of the interaction between a boss and a subordinate.
The peculiarities of business communication are expressed in submission to general requirements, which consist of a friendly and helpful attitude towards absolutely all work colleagues and service partners, regardless of personal preferences, mood, likes or dislikes.
The regulation of business communication is also expressed in the culture of speech.
Business communication and speech must comply with socially developed norms of linguistic behavior, grammar and style, standard ready-made “formulas” that allow the formation of etiquette situations of greeting, gratitude, etc., for example, “hello.” All sustainable label designs must be selected taking into account age and age.
Communication as an interaction implies that subjects establish relationships with each other, exchange the necessary information and information in order to build joint activities, i.e. cooperation. And for communication as a communicative interaction to occur without any problems, it must contain the following stages:
- establishing contact, i.e. acquaintance, which involves understanding another individual, a kind of presentation (introduction) of oneself to another subject;
- orientation in a situation of communicative interaction, comprehension of what is happening, maintaining pauses and intervals;
- discussion of an issue or task of interest;
- if necessary, solving the problem;
- ending the contact.
The organization of business communication should be built on a partnership basis, based, first of all, on the principles of cooperation, based on mutual needs and requests, and on the interests of the business. Such cooperation will increase labor productivity and creative activity, which is the most important factor in the progress of production, commerce and business.
Language of business communication
The language of business communication is the official business style speech, which is a functional type of syllable and is intended for communicative interaction in the field of business, entrepreneurship, commerce and other professional activities. The functional variety of a syllable represents a failure of the system of linguistic units, methods of their selection and use, which are determined by the social purposes of speech communication.
Speech communications in the field of professional activity have a number of specific characteristics explained by the communication situation. An important significance in the context of business communication is that members of such communication can be legal entities (organizations, enterprises) and officials, ordinary employees. The peculiarity and essence of information relationships into which subjects of business communication can enter depend on the place of the institution or employee in the hierarchy of organizations or positions, respectively, competence, content of activity and a number of other factors. The relationship between institutions and specialists is stable and regulated by accepted norms of law, as a result of which the information flows of institutions have a so-called “programmed” nature that meets the needs of the organization or field of activity.
The fundamentals of business communication always include three main aspects: orthological, communicative and ethical.
Orthology is the science of correct speech, the norms of language and their changes. In the mind of a subject who expresses his thoughts either orally or in writing, a norm is a sample, a template, a scheme according to which a phrase or sentence is constructed. The formation of such norms is influenced by the literary creativity and speech practices of the ethnic group, which are a mandatory criterion for the unity of the language and the proper functioning of the speech system. Therefore, literacy is an indispensable condition for success in business communications. An important characteristic of business communication is mastery of the normative aspect of oral and written language. business speech managers, executives, employees, workers.
The language of business communication has a huge arsenal of means that must be used, taking into account the scope of application, situation, tasks, circumstances, genre of speech and mobilized to achieve the goal of communication. The communicative side of speech culture examines precisely these issues.
The choice of words in accordance with the goals and situation of communication is determined by the requirements of appropriateness and purity of speech. And for this you need to know the styles of the literary language. For example, an abundance of specific terms, standard phrases and cliches is typical for business writing, but is absolutely not suitable for colloquial speech.
The ethical side of speech culture is represented by speech etiquette, which studies special means of speech to regulate social connections and interpersonal relationships. These include: speech etiquette formulas, texts and norms for their application, as well as rules of behavior in different conditions.
Etiquette standards for business communication depend on the national character. So, for example, what would be a sign of respect in European countries can be considered an insult in Muslim countries.
Types of business communication
The business type of communications involves setting tasks and solving the most important problematic issues. There is a classification of types and forms of business communication. Each type of communication explains a process that is closely interconnected with the specified sphere.
The types, forms and means of business communication today are quite diverse. However, information is transmitted only through sign systems. From here, business communication can be divided into verbal communication, where the sign system is represented by language, and non-verbal business communication, in which non-verbal sign systems are used. This division is also used in other types of communicative interaction.
Verbal communications include conversation, i.e. This is oral verbal communication.
Nonverbal business communication contains everything that gives the subject of communication additional information about the subject of the conversation and about the speaker himself. This includes postures, facial expressions, gestures, and intonations.
Many experts are confident that interlocutors in the process of communication receive only a small percentage of information through words, and the rest through signals that they read and decipher subconsciously during nonverbal communication. Also, types of professional communication include direct and indirect (indirect).
The direct type of professional communications represents the interaction of individuals in the same space and at the same time. This includes negotiations, conversations, etc. In direct contact during a conversation, non-verbal communication and oral communication are of greatest importance.
Indirect communication includes the transmission of information through written language (for example, email or telephone communication). This type of interaction is considered less effective compared to direct communications. Among indirect communications, business communication over the telephone is in greatest demand. It is distinguished by direct voice contact during a conversation and a wide variety of communication techniques. This makes it easy to combine the business (formal) interaction and the personal (informal) part of any message.
In any case, in business communication, just as in other types of interpersonal communicative interactions, it is important for people to be present simultaneously in the same space and at the same time, which allows you to establish eye contact, make a pleasant impression and influence the entire process of communicative interaction.
Forms of business communication
There are several forms of business communications that meet the specific requirements of professional situations. These include: business correspondence, conversation, meeting, negotiations, public speaking, press conference and dispute.
Business correspondence refers to an indirect type of communication, which is implemented through written speech (orders, letters, requests, resolutions, etc.). There are business correspondence within an institution (enterprise), for an organization and between organizations.
A business conversation includes discussions of all sorts of working nuances and processes to make an important decision or to discuss details.
To hold a business meeting, the working team of a company, enterprise, organization or individual management team, some departments gather to solve pressing problems, plan further activities and setting tasks.
Public speaking is a subtype of business meeting, during which one subject takes a leadership position and highlights an important issue and shares information with a certain circle of people. The main thing is that the speaker has a complete and detailed understanding of the topic and content of the conversation, and has the necessary personal qualities that would allow him to convey the topic of the speech to the audience.
During business negotiations The mandatory outcome of communication should be finding a solution and its adoption. During the negotiation process, each party has its own position and direction of views, and the result is a concluded deal or a signed contract.
A press conference involves a meeting of officials (for example, managers, government officials, businessmen, politicians, etc.) with representatives of the media to inform society on current and exciting issues.
Not all issues in the course of business communications can be resolved without a dispute arising, but it can often only complicate the situation due to the fact that individuals do not always behave professionally and are too enthusiastic, emotionally defending their own position.
Forms of business communication cover all situations arising in the course of professional activities. The role of communication in professional activity is to streamline the processes of communicative interactions within the boundaries of the business environment.
Rules of business communication
The rules and norms of business communication are of great importance in the professional activities of individuals. One wrong word can lead to the loss of a multi-million dollar deal or ruin all efforts towards career growth. So there are several general rules business communications.
The first rule is clear, intelligible speech. The listener must understand what the interlocutor is saying.
The second rule is to avoid monotony during the conversation. Monotonous speech can make anyone feel sad. Emotionally uncolored speech causes an irresistible desire to run away from the interlocutor.
The next rule assumes that the speaker's speech should be at an average pace. Very slow speech leads to disinterest in the interlocutor. It forces one to be distracted from the speaker's information. And speaking too quickly leads to the fact that the communication partner simply cannot keep up with the speaker’s train of thought. If the speech rate is excessively fast or slow, good communication will not work. You should try to alternate short and long sentences. Since long, overloaded sentences are difficult to understand. And a speech consisting only of short phrases will not make the right impression. You should ask questions wisely. Open and closed questions are equally important in a conversation. You need to learn to hear your interlocutor during a conversation. It is not recommended to start a conversation with business proposals. This can only cause rejection on the part of the interlocutor. You should try to avoid advice given directly. The point of view should be expressed softly and unobtrusively, while constantly emphasizing that this is just a subjective vision of the topic. Independent thinking about the problem should be encouraged. It is not recommended to communicate ready-made solutions. It is necessary to comply with accepted cultural norms and rules of etiquette. After all, the success of professional activity as a whole depends on their compliance.
Business communication differs from other types of interpersonal communications in its regulation. Such communication can be characterized as strict adherence by all participants in the process to their personal roles. This means that in different professional situations an individual can be both a leader and a subordinate, a partner and a colleague. The high responsibility of each participant in business interaction for its result is the main characteristic of business communication.
The success of business communications and communication is largely determined by the chosen communication strategies and tactics, which implies the ability to clearly formulate the goals of communication interactions and correctly determine the interests of partners.
Business communication styles
The sphere of business communication extends to the legal, managerial, and social aspects of the life of subjects. Therefore, the official business style of communication is determined by the practical requirements of professional activity and life in general. It can be implemented in written form (for example, business correspondence by e-mail, regulations, etc.) and orally (for example, meetings, negotiations).
In modern society, using the style of business communications correctly means ensuring sustainable advancement on the career ladder, increasing personal status and success in all areas of business activity.
Business style, in turn, is divided into several subtypes - legislative subtype, diplomatic and administrative-clerical subtype. Each of these subtypes has its own specifics, communicative forms and speech clichés. For example, in diplomatic communications a memorandum and a note are used. In the administrative-clerical style, a receipt, memorandum, certificate, power of attorney, characterization, order, etc. are used. In legislative style - law, paragraph, regulation, agenda, code, etc.
The utmost accuracy of speech is essential component business style. This is achieved primarily by using special terms, which can be both widespread and highly specialized. Today, the business style of communication is considered the most common in the everyday practice of formal interaction.
Business communication styles include manipulative, ritualistic, and humanistic.
The manipulative style implies the attitude of one conversation partner to another as a production tool and the use of it to complete tasks or obtain certain results. Typical examples of such communications are personal control over the implementation of assigned tasks.
The main task of partners in a ritual style of communication is to create the desired image in society. In such communications, the status of the interlocutors is important, and not their personal or business qualities.
The main direction of the humanistic style is the interlocutors’ support of each other and collective discussion of problems. Individual characteristics of partners are not analyzed and are not divided into positive or negative qualities. The personality is perceived completely. This approach highlights the personal qualities of the individual and his individual characteristics. However, in some circumstances this style of interaction is inappropriate. Knowledge of the features of communications and means of business communication ensures the success of professional activities.
Principles of business communication
The role of business communication in the everyday life of individuals is quite difficult to overestimate, because it affects almost all areas of life. Business communications, just like other types of interpersonal interactions, have their own general principles for regulating the flow of professional communication processes.
The principles of business communication include interpersonal communication, its purposefulness, continuity of communications and multidimensionality.
Interpersonality is characterized by openness of interaction between individuals and diversity. It is based on the personal interest of individuals towards each other. The organization of business communication with this principle of construction is aimed primarily at the professional component of the process, but we should not forget that it will still have the nature of interpersonal interaction and contain a certain interpersonal radical. The implementation of communication under any circumstances is determined not only by the specific activity or problem being discussed, but also by the personal properties of the interlocutors and their relationships. It follows that any business communication interaction is inseparable from interpersonal relationships.
The purposefulness of communications is multi-purpose. During communication, the information load is carried by an unconscious goal along with a conscious one. So, for example, the speaker familiarizes those present with a problematic issue, while pursuing the goal of bringing to the attention of the participants in the process the essence of the issue. However, along with this, on an unconscious level, he may have a desire to show off or demonstrate to the participants his eloquence, etc.
Continuity is the initiation of continuous business and interpersonal interaction with a partner when it comes into his field of vision. Because communication contains both verbal and nonverbal business communication, people send behavioral messages all the time. The interlocutor attaches a specific meaning to such messages, as a result of which he draws appropriate conclusions.
Multidimensionality is based on the fact that individuals in various situations of business interaction not only exchange data, but in one way or another regulate relationships. Since the sphere of business communication is quite diverse, communication processes can involve at least two sides of the relationship. One is to maintain business interaction and transfer professional information. The other one is in transmission emotional attitude to a partner present in any contact.
Communication has styles and rules of conduct that are based on the relationships and benefits that partners want to receive. Culture and principles shape the etiquette that is acceptable in business. The psychology of business communication is slightly different from ordinary conversation on everyday topics.
All features and forms of business communication will be discussed in this article. This will help many people connect with those they encounter in the work environment.
What is business communication?
A feature of business communication is that people consciously adhere to all its rules to achieve the best result. What is business communication? This is communication between people in the professional sphere, where all parties decide common task wanting to achieve the goal. At the same time, they comply with all norms, rules and etiquette that are established in business communication.
This type of communication is applicable exclusively in the work environment. Here tasks and goals are set that should be achieved. Contact is established between the parties in order to achieve all set goals. Taking into account the goals, objectives and wishes of the opponent, observing ethics and rules of negotiation, you can achieve the desired results.
Business communication needs to be learned. This is not everyday communication where you can demonstrate your “I” and show off. In business communication, your personal qualities remain unimportant, although they are also taken into account. The main ones are your desires and goals, as well as the aspirations of your opponent, which should be combined in such a way that your joint activities lead both parties to what they want.
Ethics of business communication
Ethics is a set of rules that help any person to show himself cultured and educated in a certain environment. Business ethics differs from other ethical directions that are applied in social or everyday communication. It is based mainly on the following pillars:
- Psychology of communication and management.
- Labour Organization.
- Ethics.
In business communication, cultural and national side opponent. As business people communicate with opponents different nationalities, you should know about their traditions and customs. This allows you to show respect for their differences and win them over.
For successful business negotiations, it is important to be able to win over, listen to your interlocutor, conduct and direct a conversation, leave a positive impression, and create a favorable atmosphere. The following skills contribute to this:
- Formulate your thoughts clearly.
- Analyze your opponent's words.
- Argue your own point of view.
- Critically evaluate proposals and statements.
It is not enough to hold a certain position. You also need to be able to communicate with different people to strengthen your own skills and abilities. Ethical business communication is when all parties benefit. If someone loses or some damage is done, such a decision is unethical and unpromising for further interaction.
Psychology of business communication
If we turn to the psychological side of business communication, we can note that the development of specific conversation skills forces a person to improve himself and develop exclusively the best personality qualities. If you pay attention to how opponents communicate with each other, they only show positive traits, avoiding the manifestation of gross forms and manifestations. The psychology of business communication is the improvement of the person himself.
It doesn't matter what position a person holds. If he masters business communication skills, then it becomes easier for him to negotiate, communicate with competitors, and achieve his goals. Nobody says that there will be no losses and failures. They will simply be reasonable and clear for the person himself, who will be able to see his own mistakes or understand the wrongness of his choice of people as partners.
The psychology of business communication is based on recognizing the opponent’s feelings and taking them into account. There are also techniques that help in conversation:
- “Proper name” - when you pronounce the name of the interlocutor.
- “Golden words” are when you give compliments. Flattery should be avoided here.
- “Mirror of attitude” - when you smile and they smile back at you, and vice versa.
The quality of good speech is based on the following components:
- Literacy.
- Composition of speech using professional jargons.
- Lexicon.
- Intonation and pronunciation.
You should also pay attention to the nonverbal part of communication, which also affects the flow of the conversation.
Business communication culture
An employer always pays attention to the culture of business communication that an employee uses when hiring. After all, this shows his ability to establish contacts and win people over. The culture of business communication becomes especially important when hiring employees who will conduct conversations on the phone, where there is absolutely no non-verbal influence on the interlocutor.
Here are the rules of communication:
- Interest in the topic.
- Goodwill and favor towards the interlocutor.
- No influence of your mood on your conversation style.
The purpose of business communication is to influence the emotional mood, beliefs, opinions and decisions of the interlocutor, which will affect future actions. Partners exchange messages, influence the emotional mood, create images of themselves and their opponents in their heads.
Since in the work environment people often negotiate, talk, talk, debate, knowledge and skills of business communication culture are simply necessary. Sometimes these skills play a decisive role in achieving goals.
Features of business communication
In the work sphere, people communicate with each other at the level of their own professional interests, official activities and work. A feature of business communication is clear regulation - subordination to established norms, which are determined by national traditions, professional frameworks and cultural customs.
Business communication includes two types of rules:
- Norms are rules that work between opponents occupying the same status.
- Instructions are rules that arise between a subordinate and a leader.
The peculiarity of business communication is the observance of certain rules and expression of respect for people, regardless of personal attitude towards them, mood and other factors.
The parties begin to contact each other in order to organize joint activities (cooperation), where their goals will be achieved. This happens in the following steps:
- Dating, where people introduce themselves and get to know each other.
- Orientation to the topic of conversation.
- Discussion of a task or issue.
- The solution of the problem.
- Ending the conversation.
The success of business communication depends on an approach to business based on cooperation, taking into account mutual interests and requests. Only then can a creative solution to the problem be found where all parties benefit.
Language of business communication
The language of business communication refers to the use of established syllables that are accepted in a specific work situation. On different levels one’s own vocabulary of terms is used, which is assumed in a certain situation. For example, business communication between representatives of the legal field will involve the use of legal terms, and contact between an employee and a manager will involve a different vocabulary.
The language of business communication includes:
- Orthology – language norms, its changes, correctness of speech. When expressing your thoughts, you use templates, examples, and accepted phrases that are established in a particular ethnic society.
- Communication is the appropriateness and purity of speech, which is subject to the scope of application, situation, tasks, circumstances, and goals of the conversation.
- Ethics are the norms and rules adopted in a particular society. To be successful at this level of communication, you should be familiar with all the customs and traditions of the culture to which the partner belongs.
Types of business communication
The process of business communication determines its types:
- Verbal is a type of communication that uses spoken words.
- A nonverbal type of communication that involves taking into account the opponent’s facial expressions, posture and gestures.
- Direct type of communication, when interlocutors interact at the same time and in one place, that is, direct oral communication occurs using non-verbal signals.
- An indirect type of communication that often occurs in writing. People transmit information to different time, being in different places. This type of business communication is less successful because it wastes time during which you can change your mind about everything.
- Written type of communication, when communication occurs through written messages.
- Telephone type of communication when used oral speech, but it is impossible to influence the course of a conversation using non-verbal signs.
As in any type of communication, direct contact remains the most effective, when you can establish a visual connection, hear another person, feel his emotional mood, influence his decisions with external attributes, etc.
Forms of business communication
Forms of business communication – requirements of professional situations, which include:
- Conversation – discussion at the level of oral expression of thoughts and ideas. Discussion of pressing problems, tasks, clarification of nuances, etc.
- Public speaking is the notification of certain information by one subject to a whole group of people. There is no discussion of the topic here, but rather information on some topic.
- Business correspondence is the written transmission of information. Carried out within the organization, for the organization and between enterprises.
- Negotiations are joining forces with partners who occupy the same position as a person. Here problems are solved and decisions are made, agreements on mutually beneficial cooperation are signed.
- Press conference – a meeting between a company representative and media workers to provide relevant and important information.
- A meeting is the selection of a certain group of people (from the team, management) to solve problems, set new tasks, change strategies, etc., etc.
Each form of business communication requires its own set of etiquette, rules, norms, and other things. Often disagreements arise during a business conversation. If people deviate from the rules of business communication, then their meeting does not lead to the desired results.
Rules of business communication
Sometimes we can talk about a multimillion-dollar deal or promotion, or the development of one’s company. Therefore, following the rules of business communication helps eliminate embarrassing and controversial situations:
- Legible and clear speech, when the interlocutor understands what is being said to him.
- Avoiding monotony of speech. It must be emotionally charged.
- The pace of speech should be average (moderate). Slow speech can cause boredom, and fast speech can not keep up with the speaker’s train of thought.
- Alternate long and short phrases.
- To ask questions. Both open and closed questions are important. It is appropriate to alternate them.
- You need to hear and listen to your interlocutor.
- Don't give advice, but make gentle suggestions.
- Encourage the interlocutor to solve the problem independently.
A person can hold any position, but with high business communication skills he is able to follow the rules and bring the conversation to a conclusion. desired result. Here the interests of opponents are taken into account, according to which the tactics and strategy of negotiations are selected.
Business communication styles
Depending on the sphere of business communication (social, legal, managerial) and the type of interaction (oral, written), a style is determined that helps to move up the career ladder and improve one’s status. Here are the subtypes of business communication style:
- Administrative and clerical - a memorandum, receipt, power of attorney, order, certificate, characteristic are used.
- Diplomatic - a note or memorandum is used.
- Legislative – a normative act, law, agenda, paragraph, code, etc. are used.
Precision of speech allows you to establish business contacts. This is where terms that are narrowly focused or widely used become important.
Business communication styles include:
- Manipulation – using a partner as a tool to achieve personal goals. For example, monitoring the completion of tasks.
- Rituals are the creation of the desired image. What matters is status, not qualities and personality.
- Humanism – support and joint discussion of the problem. The personality is perceived completely with all its qualities and individual characteristics.
Principles of business communication
The importance of business communication has already been established. Here are the principles of such communication, which are:
- Purposefulness – achieving a given task. Often, during business communication, a person achieves several tasks at once, some of which are conscious (solving a work issue), while others are unconscious (showing one’s qualities, showing off, for example).
- Interpersonal communication – partners are interested in each other. Although their communication is aimed at solving work problems, interpersonal connections are still established between them, where the qualities and personal claims towards each other are assessed.
- Multidimensionality is not only the exchange of data, but also the establishment of interpersonal connections.
- Continuity of communications – maintaining contacts at all levels of communication.
During business communication, people not only exchange work information, but also create an emotional mood that depends on their attitude towards each other.
Bottom line
The role of business communication is great, since it was formed specifically to establish business contacts and achieve set work goals. In every sphere, people interact. They follow rules, etiquette, principles, styles. All this is necessary in the business sphere, where the correct use of all principles and rules leads to a positive result.
If a person has problems, then he can use the help of a psychologist on the website. After all, we are often talking about personal barriers that interfere with the assimilation and application of all the principles of business communication. If you eliminate internal barriers and complexes, you can achieve good results.