Business plan for implementing a project in education. Business plan (educational project)

Buturlakina M.A.

Relevance.

Russia is a country with developed market relations. Most of the population is engaged in business. Entrepreneurs are prudent people who want to make a profit from their business. Everyone wants to insure themselves against various troubles. And in order for the business to generate income and profit, and for the company to develop steadily, everything must first be well planned and calculated. Entrepreneurs do not create their companies from scratch, but are guided by certain rules. One of these rules is drawing up a business plan.

Problem.

Beginning entrepreneurs often don’t know where to start. A future businessman has a lot of thoughts about starting his own business. We decided to create our business - a plan for a solarium salon so that novice entrepreneurs could see an example before them, and based on it they could create their own own business plan or used the data

create a business plan for the solarium salon “Sunnysiti”,

Explore Internet resources on this topic

2. Develop a business plan

3. create a business plan

4.check and analyze the content of the completed project

5. speak with finished project at a competition at school

6. offer a business plan as teaching aid economics teachers and students of economic classes

Download:

Preview:

Municipal budgetary educational institution

Average comprehensive school No. 49 Belgorod

Business plan.

(educational project)

Student of class 11A

MBOU secondary school No. 49

Scientific adviser:

Danilova Evgenia Veniaminovna,

history and social studies teacher

MBOU secondary school No. 49

Belgorod, 2012

He is wise who knows what is necessary, and not much.

Aeschylus

Relevance.

Our country in the early 90s. of the last century took the path market economy. Then there were real opportunities to earn big money, many citizens decided that they could become businessmen and entrepreneurs . The profession of an entrepreneur is still very relevant, it attracts many, and many young people dream of getting an education in entrepreneurial activity. In fact, it is very difficult to do this, not everyone can do it.

Problem:

Any person who decides to engage in entrepreneurship faces the question: “Where to start?”

Creating your own business must begin with planning. This is talked about a lot, and aspiring entrepreneurs naturally agree with it, but most of the time they don’t do it. They don’t do it because they think it’s expensive, that they don’t have enough knowledge, that planning is only necessary for big business that they can start a business without a plan. Also, often a novice entrepreneur perceives business planning as something global and very abstruse, with a bunch of incomprehensible calculations, formulas and tables. This is not entirely true. Small business planning can be simplified, but there's no way around it. Let the business plan not contain a bunch of analytical tables and calculations, but the basic data necessary to start a business, the composition fixed costs, simplified traffic plan Money, analysis of the local market, forecast of sales volumes, advertising budget, as well as a list of advertising tools should contain a business plan for a beginning entrepreneur. Even if this information is on pieces of paper, in the form of notes, in the form of notes, the main thing is that it is there. Having it, you can take concrete steps to create your own business. .

For future and beginning entrepreneurs, we decided to offer our own version of a business plan using the example of a business plan for the Sunny Siti Tanning Studio. We decided that creating such a studio could be a profitable investment and could bring good profit. Our confidence was based on the fact that most people want to look attractive, because this gives us confidence in communicating with other people. Tanning is always a popular way to look better. But many people want to look tanned not only in summer, but also at other times of the year, and some simply cannot tan in the sun because their skin instantly burns. In order to make their desires come true, we suggest that such gentlemen visit the solarium.

A solarium is special equipment with tanning lamps.

A little history.

In 1895 In 1999, the Danish doctor Niels Ryberg Finsen succeeded in inventing a lamp emitting ultraviolet light. It was used exclusively for medical purposes: for the treatment of smallpox and skin tuberculosis. 1926 In 1999, Dr. Engineer Felix Müller founded a factory in Essen, Germany. He specialized in UV radiation and its effects on the human body. Experts from the company, located next to the mines of the Ruhr Basin, were familiar with complaints from miners about the lack of sunlight and heat caused sunlight. The obvious choice was for the company to develop therapeutic equipment that would also address the psychological effects of lack of sunlight. With the help of special UV-infrared lamps, miners were able to receive the necessary dose of heat and light to maintain health and well-being. IN 1975 Friedrich Wolf discovered and patented the principle of local irradiation at a distance of several centimeters. 1976 In 2009, the first professional solarium was created - an installation with high-pressure lamps for the entire body. Currently, solariums are very popular

Project objectives:

Activities (planning):

Completion dates: January-March 2012.

2. Ryzhikh O.N. Development of a lesson on the subject “Economics” “Is it easy to be an entrepreneur?”http://www.it-n.ru/

Preview:

BUSINESS PLAN

ACTIVITIES OF THE TANING STUDIO

"SUNNY CITY".

Legal address:

Belgorod, Shchorsa street 64, shopping center "City Mall Belgorodsky".

Authorized capital: 600 thousand rubles.

Room - 20 sq. meters, (rent of premises in the shopping center "City Mall Belgorodsky")

Business plan.

Tanning studio "Sunny siti" provides tanning services to the population.

To provide these services, the population must have:

1. Premises:

15-20 sq. meters, (rent premises in the City Mall Belgorodsky complex)

1. Equipment:

Vertical solarium

Horizontal solarium

1. Related products:

Make-up for tanning

The rent for this premises currently amounts to 15,000-20,000 rubles.

According to experts, the optimal equipment in terms of price and quality ratio for providing this type of service is equipment supplied by the German company Hapro.

Acquisition necessary equipment involves obtaining a loan in the amount of 600 thousand rubles. for up to 5 years.

1. Basic information about the Sunny Siti solarium salon.

1. Legal address:Belgorod, Shchorsa street 64, shopping center "City Mall Belgorodsky"
2. Authorized capital of the company: 600 thousand rubles.
3. Last name, first name, patronymic of the head of the organization:Buturlakina Maria Alexandrovna

The main activity of the tanning studio "Sunny Siti".

2. Description of the project.

The goal of the project is to create a solarium for the population in the area of ​​Shchorsa Street in Belgorod.

To provide solarium services to the population, you must have:

1. Room -15-20 sq. meters, (rent premises in the shopping center "City Mall Belgorodsky")
2. equipment :

Vertical solarium,

Horizontal solarium.

1. related products:

Make-up for tanning.

The high level of quality of these types of services will be ensured by two main factors:

1. technical advantages of equipment supplied by Hapro,
2. high quality customer service

Choosing the specified location of the complex also has a number of significant advantages:

1. the part of the city in which the salon is planned to be created is remote from the center, there are few similar salons there,
2. a very densely populated part of the city, there is intensive development here,
3. The shopping center "City Mall Belgorodsky" is one of the most popular in the city,
4. in the shopping center there are shops, beauty salons and recreation areas where the population makes purchases and relaxes,
5. There is an excellent connection with the city transport communications system, thanks to which the salon can be easily reached from almost any part of the city.

The following main competitive advantages of this salon can be identified:

1. an increased level of service compared to existing competitors within the entire range of services offered,
2. convenient location of the salon.

Technical aspects of the project

The building in which the salon will be located has four floors.

The salon will be located on the second floor. The complex will be supplied with the necessary energy resources by citywide networks.

The need for raw materials, materials and energy carriers to provide the entire complex

planned services.

The need for raw materials and materials necessary for the implementation of the entire range of services consists of three main components:

1. needs for disposable sanitary and hygienic products used by salon clients (soap, napkins, etc.),
2. material needs (tanning cosmetics),
3. needs for other household equipment for a range of services.

In addition to covering the need for raw materials, materials and other household equipment, the planned salon will require the provision of energy resources necessary for the implementation of the entire range of services.

The need for energy resources consists of three components:

1. electricity;
2. cold water, including sewerage;
3. heat (heating, hot water).

The planned consumption of these energy carriers is determined in accordance with the current SaNPins and instructions.

The considered cost items reflect as fully as possible the content of the services provided by the center's salon and subsequently will most directly shape their quality.

3. Assessment of current market conditions. Competitor analysis.

General characteristics of the situation in the provision of solarium salon services to the public.

There is no big competition in this area yet, but there are good chances to become a leader in this market.

For implementation this direction activities, a long-term concept for the development of the tanning studio “Sunny Siti” was developed, including:

1. creation of a solarium salon,
2. constant technical updating of the interior.

Assessment of the existing market and characteristics of competitors by type of service.

The main competitive factors in the services market currently are: price, quality of services offered.

Moreover, for different groups consumers, different factors prevail.

1. The price factor is the main one for consumers with an average level of income who are in need of solarium services.
2. Service quality is more important for high-income consumers who primarily need elevated level service.
3. The existing direct competitors of the Sunny Siti salon in the market for the services in question are located in the city and have a circle of regular consumers and an established price level for their products.
4. The main consumers of this type of service are women - employees of offices, government agencies, educational institutions, etc.
5. At the same time, the services of competing firms in this type of business are focused mainly on meeting the demand of consumers who have high level income.
6. Currently, there are few solariums of this class in the city that could adequately satisfy the needs of the middle strata of the population.

Main consumers and characteristics of sales policy.

The newly created salon “Sunny siti” with solarium services is aimed primarily at consumers with average and low income levels, but who need high-quality manicure services.

In accordance with the analysis of the existing market for similar types of services, the following main groups of potential consumers of the services of the new solarium can be roughly distinguished.

1. women - workers in shops, clinics,
2. school teachers,
3. individual entrepreneurs,
4. residents of nearby houses,
5. high school girls.

Thus, the structure of potential consumers allows us to ensure stable demand for the services offered by the new salon.

4. Pricing.

Cost of services and its components.

When determining full cost In general, the following factors were taken into account for the cabin:

1. volumes of consumption in physical terms of raw materials, materials and energy resources necessary for the implementation of the entire range of services;
2. current, as of the date of preparation of the business plan, prices for raw materials, materials and energy resources;
3. data on numbers and wages complex personnel;
4. insurance payments;
5. cost of other household equipment

Necessary equipment for operating the solarium salon “Sunny Siti”:

Necessary related products for work salon "Sunny Siti":

Preparations of three types: developers, fixers and activators:

Developers

Fixatives

Where do people do not regret investing money? In the education of your children. This trend has become widespread in our time. Why don't investors agree with society and invest in educational institutions or services? Today this business has every reason to become successful.

What to consider

The reason that there continue to be empty niches in this area is that certain skills and experience are required. Ideally, organizational skills and experience in the education system. However, if the project is a collective one, it is enough for one person to have similar experience. Depending on what knowledge the project executor has, it is necessary to choose the focus of the educational institution or educational services that will be provided for a fee.

In addition, much depends on the financial capabilities of investors. To organize a higher educational institution or a high-quality gymnasium, significant funds are needed, which will be returned in about 3-5 years. But in the future the profit received will be quite significant.

If you have limited financial capabilities, you should turn to the services that are popular today educational services. Children's ones also pay for themselves quickly preschool institutions, which are constantly in short supply, despite the seemingly significant quantity.

Free niches

The reduction in government funding for this sector has made it possible for private structures to work more quickly and productively. In this regard, the following main directions can be developed:

1. Higher educational institutions. With today's opportunities using correspondence, individual and remote forms of training, the need for equipment and large classroom areas is significantly reduced, and the problems associated with them also disappear. To obtain accreditation, a number of conditions must be met, but the reduction of government agencies has made it possible to recruit sufficiently qualified personnel who will meet the assigned tasks. Even receiving a loan from a bank will not leave the project without net profit after 2 years.
2. Secondary educational institutions. If possible to get higher education in specialties of interest on a paid basis is a sufficient incentive to become a student at a private institution, then with schools and specialized colleges the situation is completely different. For the popularity of a gymnasium or lyceum, additional services that students can receive must be included in the business plan of the educational institution. These may include additional foreign language courses, sports groups led by experienced coaches, preparatory courses for testing, and obtaining prestigious working specialties.
3. Preschool institutions. Depending on the capabilities and direction, they can be either a full-fledged kindergarten or a small mixed-age group for classes on popular pedagogical developments of famous foreign and domestic specialists. Such institutions can be supplemented with any developmental focus - philological or logical-mathematical, sports, musical or theatrical, or add the services of a 24-hour kindergarten, a weekend kindergarten or with extended working hours. Such services do not require significant cash expenditures, but are paid at increased rates.
4. Educational services. They are divided by age and direction, but have some common features– small initial capital that must be invested to start activities. Their difficulty lies in the selection of sufficiently qualified personnel, on whom in this case all the work rests. You can develop a business plan for the following educational services:

Necessary expenses

Depending on the direction, expenses will vary greatly in size and investment items. The business plan of an educational institution requires more attention to be paid to a fairly spacious complex of premises and a significant amount of equipment. For creative laboratory You need a small room, but you need specific equipment, and the design is non-standard.

To provide some educational services, business plans may only provide for a small administrative room with 2-3 rooms (an administrative room common for employees, and a small organizational room for storing some necessary equipment). Other types of services require large rooms.

The main expense items will still be:

A sample business plan for an educational institution can only give a very rough picture of all expenses and income, since for each individual case they differ significantly. Standard projects will not be particularly popular - they have sufficiently saturated the market.

It is much easier to draw up a business plan for an educational service based on standard samples, since in most cases large premises or unique equipment are not needed.

Approximate calculations for a small private kindergarten

Business plan educational organization a small size will not carry a large financial burden for the entrepreneur and will allow you to quickly start receiving net income. As an option, we can offer a kindergarten for two different age groups. Location in residential area will allow you to find suitable clients quite quickly, since you can drop off or pick up your child in any weather, at any level of busyness. In addition, the premises can be easily converted by purchasing or renting several apartments in one of the buildings.

The education sector that exists in our country today is undergoing constant reforms, modernization and improvements. Moreover, such changes can be observed every year. This state of affairs has become fertile ground for the development of private educational institutions of various types. These non-governmental institutions have already firmly occupied their own niche in the educational services market and successfully produce not only applicants who can easily enter any university, but also specialists in a variety of professions.

As a rule, the level of training in such organizations is not inferior to that provided by the public sector. And there is nothing strange about this. After all, private educational institutions are guided by the same regulations and normative requirements.

After passing the certification procedure, they have the right to issue their graduates with certificates of completion of training according to state standards. In addition, if accredited, private institutions have the right to receive financial assistance from municipalities and the state on a general basis.

In addition, courses in various areas are very popular among citizens. This is especially true for such areas as management and other types of managerial and economic activity. Enjoying success computer courses, as well as those that allow you to improve your qualifications in the field of pedagogy, information technologies etc. There are also quite unusual directions. Thus, courses that prepare expectant mothers for childbirth are always popular. Some of them even teach how to drive a stroller. There are also full-fledged schools for future parents.

Educational services market

Currently in Russia there are the following types of educational institutions:

Preschool;
- primary general, as well as basic and secondary general education;
- primary, secondary and higher professional profiles, as well as postgraduate specialized education;
- institutions providing additional education for adults;
- correctional (special), designed to work with students with disabilities;
- for orphans, as well as those left without parental care or legal representatives;
- specializing in additional education children;
- other institutions in which the educational process is carried out.

All types of educational institutions operate in the educational services market, the formation of which began in the 90s of the last century. Its development was facilitated by the country's transition to a market economy. It was then that the educational services market began to be divided into two segments - state and non-state. And now we can talk about the variety of institutions that work in this area.

According to experts, the educational services market is divided into three segments. The first one is “white”. This segment contains paid departments of state universities, non-state paid universities and schools, as well as a variety of courses.

The second, so-called gray segment, includes services provided by state and non-state educational institutions, as well as by private individuals who carry out their activities without properly completing all documents. This leads to distortion of statistical data and tax reporting similar establishments, and “voluntary contributions” are received in kind or in cash and are not reflected in financial documents.

The third, “black” segment includes educational institutions that operate without obtaining necessary licenses, as well as those that extend their activities far beyond the boundaries of such permission. They are characterized by a system of extortions and bribes when entering or passing exams.

Non-state educational institutions

To date, domestic legislation does not contain a specific definition of LEU. A non-state educational institution is understood as an organization created by private individuals, or various types of non-profit or commercial structures.

The main task of the NOU is to provide services in the field of child rearing or education. The establishment of such an organizational and legal form is stipulated by the Civil Code of Russia. The activities of non-state educational institutions are regulated by Federal Law No. 237 “On Education”, as well as relevant regulations.

The head of an NOU may be the founder himself or a board of trustees formed by him, the powers of which are determined by the owner. The potential of such an institution is almost limitless. It can teach everything that can help in finding a job or work, as well as in achieving certain goals that allow you to earn a decent income. Services of an educational institution can also be provided via the Internet. This remote learning allows you to receive assignments and contact teachers.

Of course, the most profitable and most in-demand professions currently are those in the fields of finance and law, psychology and management. That is why most commercial universities train specialists in these disciplines. Special attention is given and English language. After all, it will not be at all superfluous in most areas of activity.

Area of ​​activity

Organization educational activities can be chosen in the following areas:

Training in special disciplines, which serves as a supplement to the main program provided for by the curriculum;
- tutoring work;
- courses where training is carried out foreign languages, preparation of applicants, advanced training, etc.;
- retraining of personnel and improving their qualifications;
- teaching children with developmental disabilities or special needs;
- preparing preschoolers to study in a school group.

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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Attention! The free business plan offered for download below is a sample. Business plan, the best way appropriate to the conditions of your business, you need to create it with the help of specialists.

Business plan for educational services

Resume with a budget

We present to your attention a project to create a Higher Educational Institution, abbreviated as university.

The project requires financial investments in the amount of 35,300,000 rubles, and has the following objectives:

• Complete satisfaction of educational services of the consumer market;
• Creation of a highly profitable enterprise that generates stable income;
• Receiving a profit.

As was written earlier, to establish such a project, funding in the amount of 35,300,000 rubles is required. To obtain the required amount, you can attract investors, or take out a commercial loan from a bank at 14% per annum.

The profit that investors or the bank will receive is 2,269,289.24 rubles. The total profit for the whole time life cycle enterprise, which, by the way, is designed for two years, will amount to 118,748,222.76 rubles.

Estimated payback period for the enterprise: 9 months.

The loan must begin to be repaid from the first month of starting the enterprise.

Steps required to open your own university:

1. Rent or purchase of a building, premises and various outbuildings
2. Obtaining a state license, passing certification
3. Carrying out a whole range of repair and construction work
4. Purchase and installation of all necessary equipment
5. Passing various government inspections: SES, Fire Inspectorate, Sanitary and Epidemiological Station, and other licensing authorities.
6. Search and hiring of all teaching staff in the amount of at least 2 teachers per subject.
7. Hiring other personnel (security, cleaners, secretaries, accountants, concierges, etc.)
8. Conducting an extensive advertising campaign

Types of training

Typically, university education is divided into several types:

• Full-time education. All classes are held face-to-face, as a rule, in daytime days daily from Monday to Friday;
• Extramural studies. Correspondence students have a separate schedule and appear at the university, often only during the session, studying independently the rest of the time;
• Evening courses (full-time and part-time);
• Distance learning. Teachers give the student assignments electronically, he completes them and sends back the answers. All reading is done by the student independently.

Table No. 1. Potential of consumers of educational services in Russia

Equipment required in universities:
1. Desks, tables
2. Chairs
3. Boards, projectors, media boards
4. Stationery
5. Decorative items: flower pots, curtains, busts, portraits of scientists and prominent figures
6. Audio-video equipment, microphones
7. Office furniture, executive furniture
8. Toilet and shower rooms
9. Lighting, alarm
10. Library. Both electronic and regular
11. Equipment for the gym: exercise equipment, mats, balls, parallel bars, etc.
12. A luxury car for the rector of an educational institution.
13. Coffee machines
14. Buffet, canteen or something similar to provide meals for students. Also, the buffet provides additional profit for the university itself; students invest money in the university, and not in third-party stores.