What is needed to open a hundred. Where to start opening a car service center? Of course, with the choice of premises. Or rent a space for a car service center

21.09.2019

Today, Russians primarily use used vehicles that require regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.

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Business relevance

The business idea of opening a car service center is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who bought new car, often turn to private workshops rather than to an official dealer. IN to a greater extent this is explained by the fact that service centers car dealerships have unreasonably high price tags.

Species

There are several types of car services:

Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private home. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
Single car services. This is the most popular market segment. The main advantage of this business format is the ideal combination of price of services and quality. Due to this, the demand for their services is quite high.
Specialized car services. Similar establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their clients. The services provided are characterized high quality and are aimed at a clear target group of motorists. The cost of work performed is approximately 25 percent higher than that of individual car services. An authorized repair service is usually owned by car manufacturers or large official dealers.
Network stations maintenance. They have a branch network in individual regions or cover the entire territory of the country. On at the moment Network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRUCK CENTER", "Tuning & Service".
Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Vilgud.

The first two options for organizing a service require smaller initial investments. However, they are experiencing serious competition from larger market players. This problem is especially acute in big cities.

Choosing a field of activity

The scope of activity of a car service may include repairs:

motorcycle equipment;
passenger cars;
minibuses;
trucks up to 30 tons;
agricultural machinery.

The entrepreneur will have to decide which cars the service will specialize in repairing. These may be vehicles from foreign manufacturers, domestic ones, or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

Main and additional areas of work of the car service:

car wash;
diagnostics;
filling and lubricating types of work;
installation of alarms and other security systems;
repair of engine, gearbox, windows, body, battery;
tuning;
clutch adjustment;
installation of car windows, tinting;
painting;
welding work;
operations of installation and dismantling of vehicle components;
troubleshooting steering problems;
installation of musical equipment;
balancing, tire fitting and wheel alignment.

It is almost impossible and irrational to cover one hundred percent of services in one workshop. Service owners advise that at the initial stage of business development, take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared to generalists.

Market analysis and target audience

After the market analysis, several trends can be identified:

There are over 50 thousand companies in Russia that provide machine maintenance and repair services.
The majority of the Russian market (65%) is occupied by authorized services, followed by network services, single services, and the smallest share (10%) by self-employed entrepreneurs.
According to Avtostat company estimates, the vast majority of auto repair shops are highly specialized enterprises (58%). These are mainly tuning studios, car washes, body repair stations, engine and electrical repair stations, etc.
The growth in demand for automotive services is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in an economic crisis; it is more profitable for consumers to repair an old car rather than buy a new one.
The target audience consists mainly of owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men aged 18 to 60 years.
The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the new auto repair shop should be the following:

high quality of services provided;
prompt diagnostics and repair;
availability of specialized equipment;
attractive pricing policy;
providing a guarantee for the work performed;
availability of ordering auto parts through the service;
highly qualified craftsmen;
performing narrow-profile work;
improving the skills of key workers;
respectful and friendly attitude towards clients;
providing the client with the opportunity to be personally present during car repairs or wait for the completion of operations in a specially equipped room;
pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto repair center, you need to perform the following sequence of actions:

We carry out market analysis.
We determine the format of the business and the range of services provided.
We are developing a detailed business plan.
We open a company.
We choose a room or place for its construction.
In case of rent, we enter into a long-term lease agreement for premises or land.
We renovate the premises and, if necessary, carry out redevelopment.
We buy equipment, inventory and consumables.
We select personnel.
We carry out activities to promote the service.

Business registration

Suitable for a workshop created “in the garage” organizational form individual entrepreneur. And for a single, network or authorized service - the LLC form.

To operate a company in the field of providing diagnostic and repair services for vehicles, selling spare parts, the following activity codes are indicated during registration:

50.2 - “Maintenance and repair of vehicles”;
50.3 - “Trade of automobile parts, assemblies and accessories”;
52.1 - " Retail in non-specialized stores";
50.20.3 - “Provision of other types of services for vehicle maintenance.”

To open a service station from scratch, you must submit the following package of documents to the Tax Inspectorate:

statement;
company registration certificate;
documents confirming the compliance of the premises with fire and sanitary standards;
contract for the provision of heating, water supply and waste removal services;
a lease agreement for premises or a document confirming the entrepreneur’s ownership of it;
a document confirming the compliance of the services provided with current standards;
at the next stage the company must register in off-budget funds and statistical authorities;

Room and location

Requirements for the service premises:

availability of central water supply;
availability of central sewerage;
distance from residential buildings and bodies of water – at least 50 meters;
availability of electricity and heating;
inspection pit or the possibility of its arrangement (otherwise the purchase of lifting equipment will be required);
area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
appearance;
availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable plot of land that can be rented or purchased. Last option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the given territory.

Requirements for the location of the auto repair shop:

convenient access roads;
high cross-country ability;
the presence of a gas station, garage cooperative, highway, car wash nearby;
absence of direct competitors nearby.

The profitability of a business largely depends on the correct choice of location for a car service station.

The area of a full-fledged car service building is divided into the following zones:

reception;
a room for customers to wait for their cars;
bathroom for clients;
office premises;
workshops for maintenance, diagnostics and repair;
car wash area;
tire service area;
tool warehouse;
spare parts warehouse;
staff room (with shower and toilet).

Selection of suppliers

The activities of a vehicle maintenance station involve the replacement of old parts and assemblies with new ones. Most services sell them, so an entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are fairly easy to find online. Using specialized Internet services will save time on searching for the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

price;
delivery times;
product quality;
supplier reputation;
assortment

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped auto repair shop inspires more confidence among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Required furniture:

Lift for cars – 250,000 rubles Painting booth – 500,000 rubles Tire fitting equipment – 250,000 rubles Oil collection unit – 20,000 rubles Oil dispensing unit – 35,000 rubles Welding machine – 20,000 rubles

Review video modern equipment for equipping a car service. Filmed by the channel "Tandem+", Equipment for car service.

Staff

The staff of a full-fledged car service includes the following specialists:

director;
account Manager;
auto mechanic;
electrician;
welder;
painter;
locksmith;
a person who fits tires;
bodyworker;
reception manager;
several people washing cars;
cleaning woman.

For a small auto repair shop, it is better to hire universal workers who can perform various works enough good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized company.

Promotion and advertising

For an auto repair shop, the best advertising is “word of mouth marketing.” This is an informal way of transmitting verbal information about a service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And based on the information received, try to improve and improve the operation of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

quality of service;
range of services provided;
prices;
advantages and disadvantages.

banner;
signboard;
stretching;
remote advertising structure;
stand.

In addition, to promote the service you should use:

Internet space;
radio;
newspapers;
magazines;
flyer;
leaflets.

On the Internet, you should create a branded website, pages on social networks, and also run your own YouTube channel.

To turn one-time customers into regular ones, you should introduce a loyalty program that provides discounts:

for subsequent repairs;
when applying on your birthday;
free car wash;
bonus system, etc.

The main factors that allow you to retain customers:

modern equipment;
prompt execution of work on time;
high quality;
attentive attitude towards clients.

Checks

Private car service is controlled by:

Federal Tax Service (once a year);
Fire service;
environmental service (twice a year);
local administration (in case of renting municipal land);
By the police.

The service may be located on municipal territory or have land adjacent to the workshop building owned by the city. Thus, the administration has the right to monitor this site and conduct inspections.

The Environmental Service checks:

how waste is disposed of;
how used fuels and lubricants are stored;
cleanliness of locksmiths’ clothes;
presence of oil stains on the floor, etc.

Financial plan

You should take into account all cost items and determine their cost as accurately as possible. Samples with calculations can be found and downloaded for free on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. The given example of start-up costs is designed for organizing a medium-sized car service.

Regular investments

Auto repair shop monthly expenses.

Approximate opening dates

It will take approximately five months to open a car repair station, subject to renting premises. In the case of construction, the opening date of the service will be delayed by approximately a year.

Resolving organizational issues will take about three months, including:

registration of a company;
selection of premises and conclusion of a lease agreement;
preparation of the premises design;
obtaining permits from supervisory services.

While they are deciding organizational issues, you should simultaneously start preparing the room.

Including:

building renovation;
ordering and installation of equipment;
hiring employees;
purchase of consumables, equipment, tools, furniture and office equipment.

Marketing activities should begin two months before the expected opening date of the service.

Pros and cons

Strengths of the auto repair business:

stable and high demand;
promising market;
high profitability;
a wide range of service areas.

Weaknesses of the auto repair business:

high competition;
first you need serious start-up capital;
paperwork during registration;
numerous checks.

Risks and payback

The main risks affecting the operating activities of the auto repair shop:

the risk of hiring low-skilled personnel;
the risk of losing professional specialists due to their leaving to work for competitors;
increased competition from large networks with greater financial resources and aimed at the same target audience;
decrease in demand due to reduction in household income.

Due to the large initial investments, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

On this page you can download or read a car service business plan for free. Using the proposed sample business plan as ready-made template, you can easily create your own car service business plan to suit your specific conditions.

Car service business plan

Car service: state and structure of the market

The situation in the car servicing market directly depends on the development trends of the domestic vehicle fleet. Over the past 10 years, it has increased 2.5 times and currently consists of more than 30 million cars. Every year this figure increases by 8–8.5%.

At the same time, there are only 170 cars per thousand Russians, which is below the level developed countries almost four times. That is, the Russian vehicle fleet is only expected to grow in the near future, and quite actively at that. So, a favorable environment has developed for car services - a steady and significant increase in the number of potential consumers of these services. As for the car services themselves, their number is steadily growing, and the predominance of networks is still not visible.

The structure of the maintenance market is not yet clearly defined. Of course, there is a certain specialization in it; we can talk about several vertical levels. At the same time, there are very few recognizable brands: the same car service can work with both Mercedes and VAZ products. Currently there are four market levels.

Authorized services. The work is carried out in clear cooperation with official dealers and foreign car manufacturers. As a rule, a company specializes in servicing one specific brand. Entering this business is very difficult: vendors are demanding when choosing contractors. Maximum profit- from 10 thousand dollars per month - able to bring services located in large cities, where many new foreign cars are sold.
Network car services. This segment in Russia is still underdeveloped: there is not a single technical service network that would develop on a national scale (most often it covers no more than five regions). Western networks are poorly represented on the Russian market (the only exception is Bosch service stations, but there are not many of them yet). In addition, in our country there are “pseudo-networks” that are formed when Western companies, wanting to increase sales of their products, allow their name to be used. But there is no control over the quality of services provided on their part. The average profit of one car service center with several bays included in the network is 5–7 thousand dollars per month.
Single service points. They do not have accreditation, which, however, does not prevent them from competing with authorized companies: the services are the same, but you have to pay 20–30% less for them. The profit of such a car service rarely falls below 2 thousand dollars per month, but almost never exceeds 12 thousand dollars.
Individual provision of services maintenance. This type activities can only be called a business with a large degree of convention - it is, rather, self-employment. However, the services of individuals who repair cars in their own garages or on call are in steady demand, bringing in $800–1,200 in net profit per month.

Four stages of organizing a car service

The first one is choice of location. At the initial stage, you should evaluate the surrounding area for outdoor advertising. The optimal location for a car service center is near highways, gas stations, and garage complexes.

It is necessary to take into account that, in accordance with the requirements of the SES, it is impossible to organize a car service near residential buildings (the distance must be at least 50 m) and near bodies of water. The selected premises must have a centralized water supply and sewerage system. The presence of a pit should also be provided for, otherwise you will have to spend additional money on the purchase of lifting equipment. It is advisable that the area of the room be at least 25–30 square meters. m (per worker there should be 5 sq. m, and this does not include equipment), but at the first stage 15 “squares” may be enough. Although at the moment the area of the average Moscow car service exceeds 200 square meters. m.

And don't forget about package of documents. So the second stage in creating a car service center is sorting out bureaucratic formalities. And the first thing you have to do here is design documentation. In order for it to be approved by the state sanitary and epidemiological inspection authorities, you will have to work hard, because there are a lot of requirements: from the presence of natural lighting to the installation of a “double-leaf locker for work clothes.” In addition to this, you will need to submit a package of documents to the transport inspection and resolve issues with the rental agreement.

Third stage - personnel selection. IN modern conditions It is the opportunity to attract qualified specialists of one or another profile to the company that determines the choice of work that the car service will perform. But in any case, you need to try to select experienced professionals for the most popular types of services. And first of all, these include tire fitting and body repair. It’s a good idea to include a car wash in your business. A number of works, for example, selection of enamels and engine repairs, can be carried out in specialized companies - a fairly common practice in Moscow. There are about 100 types of services provided by car repair shops. The most common types of work:

lubricants and filling stations;
control and diagnostic;
electrical;
tire fitting and balancing;
installation and dismantling;
tin welding;
steering repair;
steering system repair;
engine repair;
battery repair and charging;
painting.

Having resolved the issue with the staff and decided on what services the car service will provide, you can begin purchasing equipment. This is the fourth stage. Here you will have a choice - more expensive and high-quality imported or affordable domestic. It should be noted that the presence of imported equipment can help attract customers; it is also a good idea to use it for advertising purposes.

If you intend to work with foreign cars, you will have to concentrate on the products of one or several manufacturers: each brand has its own computer diagnostic system.

Car service: initial investment

And now the enterprise is ready to open. To attract customers, it is worth spending $500–1000 on advertising. In addition to outdoor advertising, it is useful to place advertisements in specialized newspapers and magazines and post them in garages. It is also worth distributing leaflets.

On average, creating a car service center will cost 130–150 thousand dollars. Although a cheaper solution is possible: a small car service center will cost 35–50 thousand dollars, and tire fitting will cost 8–12 thousand dollars.

A car service center that provides a wide range of services brings its owner an income of $4,000 per month, and tire service - from $0.7 thousand.

Until now we have been talking about a stationary car service. There is another model for organizing a business - an individual call to the car owner’s garage. This reduces the cost of renting premises and purchasing expensive equipment, but increases advertising costs. In this case, you can get by with a small office space with a telephone, several cars (or better yet, hire mechanics with personal vehicles). A warehouse of spare parts is not required: purchase them for a specific order using the services of one of the many delivery services.

If we talk about an auto parts store, the main thing here is to choose a premises located in a place that has good entrances and can provide a flow of customers. It is also necessary to resolve the issue of purchasing goods and the possibility of providing trade credit.

Car service: secrets of the business process

One of the main issues that the owner of both a car service center and a car shop decides is the acquisition of spare parts, which means establishing relationships with suppliers. Catalogs of auto parts can be found, for example, on the Internet on the websites of manufacturers and dealers.

It is better to submit a delivery request in advance, taking into account seasonal fluctuations in demand. Any experienced worker in this field can describe them (for tire fitting, for example, peaks of activity occur at the end of autumn and beginning of spring, when it is time to change tires).

Auto parts are either purchased from Russian dealers or imported independently, collaborating with suppliers from Asian countries. Large companies usually deliver parts from abroad by charter flight. As for small car services, importing spare parts for them on your own is quite risky, because parts have to be purchased for the future. What if they are not needed at all? In addition, when it comes to small batches, you can’t count on discounts from the manufacturer. So small companies should visit specialized exhibitions and get acquainted with the range and prices of the main Russian dealers. It is important to accurately take into account the seasonality and timeliness of purchases: having goods in stock will not only reduce the time it takes to serve each client, but will also speed up the turnover of funds.

For specialized car services, where the list of required parts is clearly defined by the standards of car manufacturers, the problem of delivery of spare parts is not very relevant. But in the practice of general-purpose car services, there are two most common models.

Purchasing spare parts. Requires significant costs, but it eliminates the issue of lack of necessary spare parts at the right time. This scheme is most effective for network car services, in whose work, sooner or later, almost any part turns out to be in demand.
Working with delivery services. All parts are ordered as needed from some online store. But then their cost turns out to be significantly higher.

An investor should concentrate on promoting the most cost-effective types of services. As a rule, this includes body repair, car straightening and painting, tire fitting, and car washing. It is worth considering the most effective combination of them. Combining a body repair shop and a laboratory for selecting car enamels gives a good return: the client who bought the enamel is often interested in high-quality repairs and painting of the car, and car owners who have already made repairs usually order painting of their car.

The profitability of the company can be increased by increasing the flow of customers and reducing costs. To do this, take the following steps:

expand the range of services provided by the company;
minimize the cost of purchasing equipment (by placing orders for certain works in specialized companies);
they reduce rental payments (you can refuse the box and limit yourself to an ordinary trailer, but this will negatively affect the image of the enterprise);
They use advertising only in the short term, and then switch to “creeping marketing” - a new client comes on the recommendation of an old one.

Another popular option to reduce costs is to attract labor from the CIS countries. With the same level of training as the Russians, the labor of teams from Armenia or Moldova costs much less. At the same time, migrant workers are distinguished by high discipline, ability to work, and a lower tendency to drunkenness. In Moscow, it is currently common practice for a mechanic to receive from 30 to 50% of the cost of the service he provides. Fixed part wages is small and rarely exceeds $200 per month. On average, a mechanic earns $600–1000 per month.

For comprehensive automation of document flow, warehouse and financial accounting, car services purchase specialized software. It is produced in Russia by at least five companies, some of which include catalogs of auto parts for foreign and domestic cars in the software package (cost: 40–70 dollars). The disks with the programs themselves will cost $120–200. And another $700–1200 will have to be paid for the communication module with the accounting program.

What if you buy a car service?

Car services are among the businesses in greatest demand. In the first half of 2003, for every company of this profile put up for sale, there were several dozen potential buyers. This significantly reduces the time it takes to sell a car service; it does not exceed 1.5 months. The high interest is explained, firstly, by the fact that non-core investors view such companies as simple and easy to manage, and secondly, by the impressive profitability of these enterprises: the return on investment period usually does not exceed 6–10 months. The average cost of a car service center is $60 thousand. Most of them operate in rented space on the basis of a one-year lease agreement.

As for authorized car repair shops, only one has been put up for sale so far. It had the status of an official service center of a famous German automaker and, naturally, was engaged in servicing new foreign cars of this brand. The service quickly found its buyer, although it cost 20% more than its “unauthorized” counterparts. We can say that this difference was made up by goodwill. Recently, the supply of existing car service centers has increased, and the same applies to auto parts stores. At the same time, the demand for such businesses is satisfied by no more than 10–15%.

Car service buyers need to pay attention to the following points:

Duration of the lease agreement.
Even with a contract for 364 days, it is desirable to have the right to extend. The best option is if, when changing ownership, new agreement rent. There is a known case where a car service center worked in areas to which it had absolutely no rights. The premises were municipally owned, and its use was based on informal relations: the company occasionally repaired personal cars of government officials, but no one touched entrepreneurs. A business in this state becomes fundamentally unsaleable.

Saving the team.
This issue should be discussed with the seller in advance: it would be nice if he signs an undertaking not to take any actions aimed at “removing” key employees. But, as a rule, a verbal agreement is enough.

Transparency of business processes.
Carefully review contracts with auto parts suppliers and major supply channels. It is better for the new owner if these relationships are formalized.

Ease of entry into business.
It is advisable for a non-core investor to agree that the old owner advise him on the issue of running a business for 1–2 months.

Other factors affecting the price.
When planning to invest in the purchase of a car service center, pay attention to its location, the availability of convenient access, previously held advertising events, and the quality of the equipment. All these factors must be taken into account during price negotiations.

Previously, during the so-called “stagnation period,” a car was considered a luxury. It was difficult to acquire, and people had to wait in line for many years.

Today, everyone, owning a certain amount of money, is able to purchase a car, both new and on the secondary market.

Now almost every average Russian family has a car. And owning a car means not only comfort and convenience, but also high-quality, systematic service. In this regard, many entrepreneurs are thinking about how to open a car repair shop.

The most pressing topic is car maintenance in big cities. That is why, if you open your own business related to car servicing, you can achieve great results in making a decent profit.

In order to organize an automobile service, the owner does not necessarily need to know all the intricacies of repairing automobile units and the structure of various car models. In this matter, it is very important to recruit a team of highly specialized workers who, in their moral and business qualities are able to work conscientiously for the benefit of organized business. Their professionalism and sense of responsibility to the common cause are important.

How to open a car repair shop: equipment

To begin with, it is not at all necessary to acquire new equipment; it is possible to purchase high-quality used equipment. Consult a knowledgeable professional before selecting devices. An experienced professional will select the right model for you, which will ultimately save you money.

The professionalism of the specialists servicing their cars is very important for clients, since good craftsmen very difficult to find. That is why it is necessary for such people to work in your company.

Take your time to purchase equipment. Before you purchase it, you need to prepare the premises. It will be better if the acquired area becomes the property of the owner of the company. If you rent a premises, it is not a fact that you will later acquire ownership of it.

How to open a car repair shop: locations

The choice of location for your auto repair shop is very important. A good option for choosing a site would be a territory located in an area where there are many houses, schools, kindergartens, colleges, technical colleges, etc. It is also important that there is a body of water from the place where the service center is supposed to be deployed. As a rule, in a densely populated area it is very difficult to find such a site. In this regard, you can find a site located next to the highway.

Returning to the topic of choosing equipment for a car service, it is better to purchase imported equipment, even if it is used. This advice is relevant for the purchase of devices for carrying out diagnostic work to identify problems, as well as tire fitting work and very frequently used spare parts.

How to open a car repair shop: repair zone

When equipping the repair area, pay attention to the location of the lifts. It is advisable to choose a place for them at the stage of building the premises.

Think over the trajectory for the movement of vehicles in the room, and then place the lifts themselves along the walls. The most acceptable width of the repair zone indoors is 18 meters. It can be divided into 3 equal blocks with a central passage and two lines of devices located along the walls. With this placement, the car is able to move freely indoors.

In the case of a small repair area, car lifts can be installed at an angle of 100 to 120 degrees to the driveway. In this case, the distance from the wall to the central axis of the device must be at least 350 centimeters, which will allow the repair of cars with a long body.

As a rule, the repair area contains 3-4 two-post lifts for passenger cars, as well as 1 four-post lift for special operations. Another option for small spaces is to purchase plungers, which take up little space but are significantly more expensive.

It is very important to know that if you offer new services, you will attract more clients. To do this, you will have to hire craftsmen of various specializations. With a well-established business, the costs of purchased equipment will pay off within six months. Good luck with your business!

The auto business occupies one of the leading positions in terms of profitability and payback. Among all its varieties, the opening of a car service occupies a special place. Car repair and other related services, including tuning and computer diagnostics of components and assemblies, are popular in our country. This is caused, first of all, by the fact that with the onset of the economic crisis, many car enthusiasts do not strive to buy a new car, but gravitate towards repairing the old one in order to somehow save their budget. Based on this, for many entrepreneurs this niche is attractive. Many people wonder how to open an individual entrepreneur operating a car service center and receive step-by-step instructions.

Who can successfully run this business?

In order to carry out high-quality car repairs, the future individual entrepreneur must be well versed in this topic and have at least the appropriate education. Of course, you can have good acumen and be an excellent manager, but in order to stay in this niche and attract a large number of regular customers to your car service center, you need to monitor the quality of work, have good equipment and qualified personnel.

https://youtu.be/-EK7ABcM48U
In addition, it should be noted that an illegal car repair service will sooner or later be visited by regulatory authorities, and not only will they impose a fine, but will also confiscate all the equipment. It is also important to understand that this commerce is associated with obtaining certain certificates that will not provide the corresponding government bodies certification if the individual entrepreneur does not have a diploma of appropriate education, even if he is an excellent car mechanic or self-taught mechanic.

The next point you need to know is that car service can be of two types. The first type includes the provision of highly specialized services, such as tire fitting, computer diagnostics of components and assemblies, etc., and the second will include the entire range of car service services, starting from the repair of small components and parts, and ending with full diagnostics and preparation of the car for sale. . Depending on the scope of work, you can provide services as an individual entrepreneur or create an LLC right away.

Stages of opening this business

In order for the opening of a car service to be successful, it is necessary to strictly follow some rules, which can be outlined in step-by-step instructions consisting of the following steps:

first of all, you need to start drawing up a business plan, which will include not only the costs of various equipment with which the car will be repaired, but also the number of employees hired, the costs of obtaining various permits and certificates, and forecasting the payback;
decide on the form of business organization, that is, either the person will register an individual entrepreneur, or will settle on an LLC;
what auto repair services will be provided, and accordingly what specialists will be required, plus necessary equipment for such work;
find a place where the car service will be located, its area;
obtaining various permits;
come up with advertising signs, a name, and decide on future advertising.

By following these step-by-step instructions, you can count on having, over time, regular customers and making a good profit. Now you can move on to a detailed consideration of each stage of the step-by-step instructions.

It is important to understand that these instructions are general, and adjustments can always be made to them due to specific features. of this business. The only thing you need to adhere to is a business plan, which will lead to success.

When a future individual entrepreneur, or the creator of an LLC, decides to throw in his lot with a business related to the provision of car repair services, he must understand that he will have to open a service station and work legally, pay taxes, adhere to general rules, and hire workers. All this is not possible if you do not plan your activities. It is easy to open such a business, but it is even easier to become bankrupt. This will not happen if an entrepreneur starts drawing up a business plan.

At its core, a business plan is a guide for a businessman, where all his steps will be outlined, as well as profit and return on investment predicted. This coffee table book, on which it is necessary to act. The main components of a business plan related to opening a car repair service station are the following sections:

marketing and sales of services, which describes how services will be provided and their list, assessment of future competitors, cost of work, and demand for services;
costs, which will include the purchase of equipment, and the required amount for this, equipment of work premises (posts), or construction of new ones;
monthly expenses, which will necessarily include payment of utilities, taxes, rent, salaries to employees and entrepreneurs, as well as repairs of broken equipment, and advertising;
received monthly income, which includes all money earned for the reporting month;
profit, which is obtained by deducting all expenses from total income;
How long will it take to pay back the investment?
risks, which include costs associated with an unstable ruble exchange rate, a drop in the solvency of the population, and other things that may affect future income.

Among all these points, special attention must be devoted to marketing and subsequent sales of services. Marketing means various actions(advertising, beautiful signage, discount programs, rebates, etc.) that are aimed at attracting customers.

This step is also important. For service stations, you can use two forms of doing business, this is registration as an individual entrepreneur, or the creation of an LLC. If a future businessman plans to carry out certain types of car repair work, such as:

computer diagnostics of a car, or its components and assemblies;
carrying out body work, which will include painting or straightening;
repair of any systems or individual components;
tire service;
car tuning.

To do this, it is enough to become an individual entrepreneur.

If a person has enough funds and wants to work on a large scale, then it is best to create an LLC. The advantage of an LLC is that everything organizational issues The director will decide, and the chief accountant will supervise the financial ones. The LLC taxation system is almost the same as that of an individual entrepreneur, but when working with legal entities, or state-owned enterprises easier than LLC.

A large car service will require obtaining large quantity permits, so regulatory authorities will cooperate better with LLCs, and if a loan is needed, banks will be more accommodating to society limited liability than an individual entrepreneur. Therefore, before opening a service station, this issue needs to be carefully thought through.

Services and recruitment

After a person decides in what form he will provide car repair services, you can begin to create a price list and select personnel for it. It must be said right away that it will be difficult to work alone, as clients will begin to appear over time. If the organizational form allows you to provide a wide range of services, then you need to look for good car mechanics, car mechanics and specialists who can accurately diagnose a car on a computer. To straighten and paint the body you will need a good painter and straightener.

If there are no acquaintances, and those who responded to the ad do not inspire confidence for various reasons, because good specialists will not sit without work, you can turn your attention to various vocational schools, where you can find smart guys and train them in practice. In some cases, it is better to create specialists at your service station, then you can rely on them, and with good wages, they will not go anywhere and will work efficiently.

It is important to know that good and experienced staff is the key to a large number of clients. One car will be done well, and its owner will bring three more acquaintances and friends, and then in mathematical progression.

Choosing a place where the car service will be located

Choosing the location where you want to open a service station plays an important role in the entire business. If the gaze of a future businessman stops in a remote place with poor access roads, and away from busy traffic, then you can forget about profit, since no one will go there. If, on the contrary, you open a car service center in the area of large road junctions or road intersections, as well as near a densely populated residential area, then success will be ensured. Another piece of advice is that there should be no other auto repair shops in the location of the new service station, as this will lead to poaching customers from each other.

It is important to know that if you plan to build a large service station with 5-10 posts where all types of work will be performed, then the nearest residential building or houses should be more than 50 meters away. For small auto repair shops, this distance is reduced to 15 meters.

Required permits

This is also important stage all step-by-step instructions from a service station for car repairs. Many do not plan for this, then find themselves in a deplorable situation, paying fines. Therefore, about receiving permitting documents it is necessary to tell and they are as follows:

registration as an individual entrepreneur and registration of an LLC in tax office, a lot has been written about such a process, so there is no need to focus on this;
the next step is obtaining a special license from the automobile inspection, without which it will not be possible to provide car repair services legally, and it is this license that is issued to the person on the basis of a diploma, which will indicate a specialty related to car repair and maintenance;
the location of the service station as well as its internal equipment must be agreed upon with the fire inspectorate; in addition, this will include the presence of fire extinguishers, a fire alarm and an automatic extinguishing system, as well as finishing the walls of the room with a special oil paint, or tiles (more details on the requirements can be found at the fire inspection);
the sanitary and epidemiological station will check the availability of a shower, toilet, and contracts with utility organizations for the removal of household waste and garbage; in addition, the working personnel must have special clothing and body protection from harmful substances (gloves, respirators, a first aid kit);
You also need to not forget about state labor protection, which will constantly check the safety precautions of the work organization;
pension fund, where it is necessary to register all employees;
the latter is Rospotrebnadzor, whose responsibilities include inspecting all enterprises that provide consumer services for compliance with their consumer protection laws.

Advertising

This point also occupies one of the central places. Initially, you will be able to attract customers only after creating a beautiful and noticeable sign, as well as serving various advertisements. It is best to contact local television and radio and make advertising brochures with price lists. At the initial stage, this will be the main chance to attract customers; subsequently, advertising will not be needed, since regular customers will appear, but it will need to be updated periodically so that people remember that there is such a service station.

In order to open a car service, you must strictly adhere to some of the rules described above. Only fulfilling all the requirements that were in the step-by-step instructions will help an entrepreneur create a business that will not only quickly pay for itself, but will also bring profit and joy from the fact that a person is doing what he loves. Otherwise, the entrepreneur will face failure and disappointment.

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Like any equipment, cars periodically break down, and the owner begins to look for a car service where he can quickly and efficiently repair the vehicle. Based on this, despite the great competition in this segment, opening your own car service can be a very profitable investment.

Types of car services

Before talking about opening a car service center, you need to decide on the type of service to be opened.

The structure of the car servicing market currently includes:

Authorized car services. Enterprises of this type are engaged in the repair of one, specific brand of car. Often, opening a service of this type requires concluding an agreement with official dealers.
Network car services. This is a branded car service that has a developed network of branches in one or several regions.
Singles. Car services that do not have any accreditation, but are in very wide demand among car owners.
Customized services. It is allowed to provide services of this type without opening a car service center. In this case, repairs can be carried out both at the master’s home and at the client’s home, depending on the complexity of the work.

It is necessary to start opening a car service center by choosing its type. In general, the most profitable option is to open a single car service center. In the future, it can be transferred to the network.

Choosing a location for a car service

The second stage in opening your own car service center is choosing a suitable location and premises. The choice of location does not play a special role. This could be on a busy highway or in a residential area or residential sector.

But at the same time, it is important to note that the SES imposes the following requirements for the premises for a car service center, which you need to pay attention to:

the premises cannot be classified as residential;
It is prohibited to open a car service center in public building;
the premises must be located at a distance of at least 15 meters from residential buildings and at least 50 meters from playgrounds, kindergartens and schools, as well as medical institutions;
availability of water supply and sewerage is required;
heating is required during the cold season;
the presence of flow-exhaust ventilation;
natural light;
inspection hole.

It is best to use a garage or hangar, a former industrial premises, to open your own business. The approximate area for 4 workplaces is about 250 – 300 sq. m. Having parking near the premises will be a definite plus.

You can purchase the premises you find or rent it. It is important to conclude a long-term contract.

Room equipment

Before you start registering a business, you need to equip the premises and bring it in accordance with sanitary standards. For the sanitary service it is necessary to carry out the following work:

Install safe artificial lighting.
Cover the inspection pit and walls with ceramic tiles.
Cover the floor with metlakh tiles.
Equip a bathroom and shower for employees.
Install lockers for clothes in the work area.

Additionally, it is necessary to zoning the premises. Designate a staff room where car mechanics can change clothes and relax during breaks between work. Be sure to allocate a room for clients where they will be received. It is advisable to install several sofas and a table for relaxation, a TV, and a coffee machine.

The work space can also be zoned. For example, allocate one room for large repairs, and another for small ones. Or focus on the type of service provided: welding and straightening in one room, painting in another, repairs in a third.

Please note that one specialist must have at least 5 square meters.