How to open a home studio. How to open a clothing repair and sewing workshop from scratch

12.10.2019

Despite the variety of products in stores, shoppers often find it difficult to choose the right clothes. The client may not be satisfied with the size, quality of tailoring or material, style and design. Most of the products offered today are not very good quality from cheap mixed or synthetic fabrics. It is these clients who make up the target audience of the studio. In this article we will look at a business plan for a clothing repair and sewing studio.

An atelier for sewing clothes from natural fabrics is a good alternative to clothing stores. The final cost of clothing is comparable to store-bought clothing, since the cost of work in the studio does not exceed the trade markup.

Advantages and disadvantages of opening a studio

In the table below we will look at the advantages and disadvantages of opening a studio business. It can be noted that the main target audience is people who need clothes with an individual cut (this could be obese people or those who want to look more fashionable and elegant).

Let's give some statistics from Gomkomstat on clothing turnover. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). Retail turnover of clothing in St. Petersburg amounted to ~3%.

Regions are leaders and outsiders in the purchase of clothing (data from Gomkomstat)

From the diagram we can conclude that it is most effective to open a studio in the Central Federal District in Moscow, since this is where the greatest demand for purchasing clothes is. The lowest profitability will come from the clothing business in the Far Eastern and North Caucasus districts.

How to open a studio from scratch: registering a business with the tax authorities

To register with the tax office, an individual entrepreneur or LLC is created. The table below analyzes the main advantages, as well as the necessary list of documents for each form of business. When registering under OKVED, select the main activity: 52.42 “Retail trade in clothing”, 52.42.1 – “Retail trade in men’s, women’s and children’s clothing”, 52.42.8 – “Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)".

Form of business organization

Benefits of use

Documents for registration

IP ( individual entrepreneur)

Used to open a small studio (50-80m²). Number of personnel 3-5 people

receipt of payment of state duty (800 rubles);
a certified statement from a notary in form No. P21001;
application for transition to UTII or simplified tax system (otherwise it will be OSNO by default);
a copy of all pages of the passport.

OOO ( limited liability company)

Used to open a large studio (>80m²), take out loans, and scale.

application in form No. Р11001;
LLC charter;
decision to open an LLC or protocol if there are several founders (partners);
receipt of payment of state duty (RUB 4,000);
copies of the founders’ passports certified by a notary;
application for transition to UTII or simplified tax system.

In law authorized capital LLC cannot be less than 10,000 rubles!

If you provide services to the public, you can use a SSR (strict reporting form) rather than a cash register.

OKVED codes for studio registration:

10.18 – production of leather clothing
18.2 – sewing accessories and textile clothing;
18.21 – production of workwear;
18.22 – making outerwear;
18.24 – sewing accessories and other clothes(for the main studio, choose this code) ;
52.41 – retail textiles and haberdashery products
52.74 - repair of clothing and household products that are intended only for personal use and not included in other groups.

How to open a fashion studio (case from Masha Umanskaya)

In an interview, Masha Umanskaya will talk about the intricacies of running a fashion studio.

Studio business plan: project presentation

We choose large cities (as shown above, Moscow is better) with a large number paying clients interested in individual design and preferring quality fabrics. We focus primarily on a female audience.

We also repair textile products at the same time. The business plan includes the presence of a store of European high-quality goods. Price categories in the store range from everyday to evening.

To ensure a constant workload of equipment and personnel, you can make clothes that will be sold outside the studio (in our opinion, it is better to focus on individual tailoring, rather than sewing everything in a row).

Product samples are displayed on mannequins in the reception hall. Working hours: from 10 to 20 hours seven days a week, on Saturday and Sunday we work 1 hour less.

Selecting a room

We choose high-traffic areas for the studio, the first floors of residential buildings, shopping centers or consumer services complexes.

It is better to start with a small area of the room - up to 50 m². As the business expands, we are moving to a larger premises, but located nearby, so as not to lose customers.

The atelier business plan provides for at least 3 types of premises:

Reception area with fitting booths containing samples of fittings and fabrics.
Cutting and sewing shop, where fabrics are ironed and processed before cutting.
Sanitary rooms - storage rooms for cleaning supplies, a toilet, a room for eating.

We provide lighting for the place where seamstresses work according to special standards, which are five times higher than the requirements for residential premises. Professional sewing equipment requires a voltage of 380 volts.

Other conditions for the room are minimal: good ventilation, light-colored walls that can withstand frequent wet cleaning, and the absence of surfaces that retain small sewing waste.

If the business is planned to expand and produce wholesale quantities of products, we will entrust some of the operations to seamstresses at home to save rent.

Initial costs

First, we purchase a minimum of sewing equipment, then we purchase additional equipment as needed. Equipment list:

sewing machines, overlockers - 150,000 rubles;
mannequins - 10,000 rubles;
ironing equipment - 40,000 rubles;
furniture for the reception and sewing room - 40,000 rubles;
repairs - 200,000 rubles;
accessories - 20,000 rubles;
purchase of goods for sale - 100,000 rubles.

Total - 460,000 rubles.

To save money, you can buy used equipment, but you will have to pay a mechanic to check and install it.

Studio advertising

After the preparatory activities, we launch advertising, formatting it in the form of an announcement. We start the advertising campaign a few weeks before the opening.

information on notice boards in the workshop area;
advertisements on the Internet, print media, local television;
distributing invitations to mailboxes;
mutual advertising in stores that are partners.

First, we reach residents of the nearest neighborhood. We offer discounts on tailoring and repairs. We are gradually forming a circle of regular customers from other territories, using advertising in the media.

Vacancies

We are initially hiring two seamstresses, one cutter and two receptionists, who also perform the duties of sales assistants in the store. Requirements: work experience, recommendations from previous employers.

We provide accounting services and cleaning work under contract. to third parties. For one-time orders, if necessary, we involve a designer.

We give sellers a fixed salary of 12,000 rubles (average for Russia), shop employees receive a constant minimum payment and 1/4 of the cost of completed orders.

Costs in the first year of operation

Consumables are included in the order price. Their costs will be about 20,000 rubles/month.

Rental of premises, public utilities- 70,000 rubles.
Advertising - 10,000 rubles.
Purchase of accessories and fabrics for the store - 40,000 rubles.
Salary with deductions, including payments under contracts - 60,000 rubles.

Atelier profitability

The cost of an average order is about 350 rubles. We predict 9 orders per day.
The annual total revenue is planned to be about 1,100,000 rubles, after deducting salaries and deductions - 850,000 rubles.
The average order for tailoring is 3,000 rubles, the amount for the year is 1,350,000 rubles.
Sale of fabrics without sewing - up to 800,000 rubles per year. Total revenue - 2,600,000 rubles.
Income from sales finished products- up to 200,000 rubles with subsequent increases.

As the number of orders increases, we attract additional employees and purchase equipment. Advertising costs are gradually decreasing. Taking into account taxes, the investment will pay off in 1-1.2 years.

Read similar articles on selling clothes for adults and children: and.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.5 out of 5)	Business attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
Atelier is promising business V major cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, since this is where there is a high demand for the purchase of new clothes. The payback period for the initial costs is ~1 year. It is important to have sewing experience, since only through high-quality work can repeat sales be ensured.

Why is a business offering tailoring and clothing repair services becoming so popular? It's all about the prices that have prevailed in the market for such services. Their high marks put both professional and home workshops on the list of profitable activities.

How to open a studio? First, you need to decide on its specialization: repair, sewing women's, men's or children's clothing (of course, you can create several departments at once, specializing in the most different directions). You should also think about what audience your workshop will target: wealthy clientele or middle class?

Services

There are three areas of services that your workshop can offer.

The first is repairs. Today this is the most popular option. Very often, clients ask to fix minor problems: change a zipper, alter buttons, adjust the length or size. It is this range of services that is in greatest demand. The downside is that it all costs a little.
The second is tailoring. Many people cannot find clothes in stores that suit their taste and figure. This is a fairly common problem, for which they turn to professionals. If your workshop offers tailoring of dresses, coats, and trousers in non-standard sizes, then it will earn great popularity among that part of the population that is accustomed to the fact that finding anything in a store is unrealistic.
Third – modeling and design. This niche has not yet been fully occupied, so you have every opportunity to make money from it. This, of course, is the most difficult task, requiring special skills, talent and imagination, which is why you need to hire specialists who will create a unique wardrobe.

Room standards

A high-traffic area is an ideal option for opening a tailoring studio. As a rule, these are shopping centers, consumer service complexes, the first floors of multi-storey buildings, etc.

Start with a small area - only 50 m2. But, if successful, do not give up the prospect of expansion. To do this, you can rent a neighboring room or an apartment in a neighboring house, for example, so as not to lose your regular customers.

Any workshop should have three types of premises:

Reception: fitting booths, samples of accessories and fabrics;
cutting and sewing shop: compartments for pre-cutting fabric and ironing;
Rooms for sanitary purposes: storage rooms for room care products, toilets, staff room.

Necessary equipment

In order to open a clothing repair shop, you need to purchase special equipment. If you care about the image of your future enterprise, we advise you to buy new tools and machines rather than skimp on old ones.

So, you will need:

Several overlockers;
cutting equipment;
installation with steam iron;
loop semi-automatic;
ordinary mannequins;
steam mannequin;
improvised tools (needles, scissors, patterns, meter, etc.);
consumables (zippers, glue, threads, etc.).

In addition to technical equipment, take care of the availability of furniture for visitors, cash register, fire extinguisher, lamps.

Frankly, industrial equipment for sewing is more expensive than conventional machines for home use, but the quality of sewing and speed are several times higher. All equipment will cost about $5,000, but if we are talking about serial tailoring, then you, of course, will need to use several more units, so the cost will be about $25,000.

When purchasing machines, pay attention to the number of operations it performs. The minimum requirement is 20 operations. Such equipment will cost you from $600 to $3,500.

To open a clothing tailoring or repair shop, you need to hire specialists in this field, because they are the key to your success. As many experts advise, you need to hire those employees who are interested in high-quality performance of their obligations.

A seamstress may not have any education, because the main thing is a certificate of completion of special courses. But having practical experience is the most important requirement, because a person must not only be able to work with a machine, but also know the intricacies of the work, and be able to calculate various nuances.

To begin with, you can hire 4-5 seamstresses per probation for half a month. If potential employees do a good job during this period, you can hire them permanently.

Additional staff – cleaner and accountant. As a rule, an employment contract is not concluded with such employees, but only a contract or hiring agreement for periodic services.

The monthly payment of each seamstress is approximately 12,000 - 18,000 rubles, the cleaner receives approximately 5,000 rubles, the accountant - 8,000 rubles. The salaries of cleaners and accountants are low due to their underemployment.

Your expenses

Let's look at everything point by point:

Renting premises: from 10,000 to 15,000 rudders per month. The higher the status of the building in which you are going to rent space, the higher the rental amount. For example, the highest fees will be in shopping centers;
purchase of equipment: sewing machines from 10,000 to 100,000 rubles per unit, mannequins, lighting fixtures, furniture for visitors, mirrors, overlock, steam generator - within 100,000 rubles;
Consumables: tools, threads, scissors, fabrics, repair of equipment in case of breakdown - within 10,000 rubles;
wage: seamstress - 12,000 - 18,000 rubles (you will have 4-5 of them), cleaner - 5,000 rubles, accountant - 8,000 rubles.

Total amount: about 500,000 rubles.

What documents and permits do you need to obtain? First, you go to the tax service and register your workshop as an individual enterprise - individual entrepreneur, or LLC. We advise you to choose an individual entrepreneur, because in this case It will be several times easier for you to maintain accounting and tax records.

After that, you select OKVED codes:

Main code: provision of personal services to the public;
additional codes: tailoring - basic, special, other; production of accessories and repair of damaged wardrobe items.

You must also register with pension fund, obtain permission to start activities (Rospotrebnadzor), and permission from the state fire inspection.

Potential Risks

Risk 1: no good specialists. This is the most common type of risk. Many owners today complain that it is almost impossible to find good craftsmen, because representatives of the so-called “ Soviet school“There’s not much left anymore. But the new “Russian school” as such does not exist in principle.
Risk 2: low seasons. This is how summer and January are most often called in the field of sewing and repairing wardrobe items. New Year holidays end in the second half of January. Since many church holidays fall at this time, potential clients travel around the country (to visit relatives and friends, on vacation, etc.) and remember that they need to sew or repair something only at the end of the second month of winter. But the so-called “passive” summer begins almost immediately after the May holidays and revives closer to the beginning of the new one school year– second half of August.
Risk 3: You cannot find out the reason for clients leaving. A reduction in the number of clients indicates low quality of services. But the problem is that you can't know for sure why a regular customer left.
Risk 4: being held hostage by the format during a crisis. This is the name given to workers and owners of studios offering tailoring. designer clothes. If you choose a clientele with high incomes, you are a priori programming yourself to work with people with incomes much above average, so during a crisis you will not be able to quickly switch to sewing cheap items. This means that you will only lose income from this.

Your income

Is it profitable to open a studio? Let's do the math. If the average number of orders per day varies between 8-15 pieces, and the average cost is 300 - 400 rubles, then you can earn from 2,400 to 6,000 rubles per day. It should be taken into account that the cost of services directly depends on the fabric, type of clothing, as well as its size.

In principle, studios that have been operating for several years and have acquired a stable client base, but are accepting new clients, earn from 13,000 to 15,000 rubles per day. At first, your amount will be significantly less. But, the skill of your seamstresses and the quality of work can soon enough bring you to the level of 10,000 - 13,000 rubles per day.

Earn money good reputation, and then they will contact you!

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