How to open a bookmaker's office on the Internet? How to open a bookmaker's office

Nowadays, the gaming business is one of the most profitable types of income.

Due to the ban on casinos and slot machines, bookmakers remained the only legal way to make money in the gaming industry.

History of bookmaking

Before we begin discussing the cost of opening a bookmaker's office, I want to go back a little to the past in order to understand where this entertainment activity first appeared and where it came from.

It is worth noting that, unlike modern species earnings, such as opening a marriage agency, bookmakers have existed for a very long time, for many centuries.

IN ancient Rome, professional athletes were called gladiators, probably everyone has read about the famous gladiator fights. So, the residents of Rome were very gambling, and enjoyed betting on various competitions.

While such bookmakers, of course, did not exist, bets were accepted mainly by well-known bankers.

The principle of placing bets: from the entire amount collected, the argentarium took his percentage, and the rest was distributed to those participants who guessed the outcome of the event.

Download a free bookmaker business plan In the Middle Ages, betting was popular among rich people. Many nobles were not averse to predicting the results of the duels of knights, which were a massive entertainment event at that time.

If we talk about modern betting, then its founder is rightfully considered Pierre Oller, who first began accepting bets on horse racing.

Around 1875, bookmaking became firmly established as an activity and began to exist permanently, bringing a stable income to its founders.

What are professional bookmakers?

Despite the impressive number of bookmakers with entire Internet portals, professional bettors (tipsters) use only a few well-known bookmakers in narrow circles for their activities. The reason is quite simple. The fact is that all domestic and almost all foreign bookmakers provide their services to amateurs and fans, who lose more and, accordingly, bring solid dividends to the bookmaker. Such offices will not tolerate “arbers” or simply “lucky” people. If any of the players begins to win regularly, the bookmaker immediately reacts: it cuts the limits (the size of the maximum bet), the security service turns on and begins to demand a number of documents, up to blocking the account with various motivations.

It is quite understandable that such offices in no way want to deal with professionals, for whom, in turn, providing a stable income for themselves here is practically impossible. On the other hand, given that the goal of any bookmaker is to generate income, how can a bookmaker generate income from the winnings of its customers?

It turns out that this is quite real and such bookmakers exist. How they make a profit is briefly outlined further in the text and on the specified website. Bookmakers optimized for professional players almost never cut betting limits and do not fundamentally block player accounts. In addition, such bookmakers are able to accept a bet of 10 or even 50 thousand dollars on a sporting event and at the same time have a very low margin (direct income of the bookmaker), due to which they are able to provide quite attractive odds. However, the proposed list of professional bookmakers on strategya.com is not at all large, as you can see for yourself. It should also be understood that these bookmakers set their own odds, and do not borrow them from others (as the majority do), due to which there are not many offers and variations for bets. No less profitable for professionals are betting exchanges, where players bet against each other, and the bookmaker acts as an intermediary. IN in this case the company does not risk anything, but in fact simply provides its platform, for which it charges its commission. For players who know how to correctly analyze sporting events, this is also a very profitable activity. Each player and even an amateur on the stock exchange can independently offer his own outcome with his own odds and wait for return bets, thereby acting as a bookmaker.

What do you need to open a bookmaker's office?

The question of how to open a bookmaker's office interests many entrepreneurs. This type of income is rightfully considered one of the most profitable.

Therefore, the competition here is quite serious.

Today, there are hundreds of large bookmakers that are serious rivals for a novice entrepreneur who wants to start a business in this area.

The first thing you need to do is draw up a detailed business plan, with which you can predict the cost of opening a bookmaker's office and its development.

A business plan is a document that details all the steps that are necessary to open and operate a bookmaker’s office.

Stages of a business plan for opening a bookmaker's office:

  1. Detailed analysis of a business idea. Be sure to research the niche. You should analyze the level of competition, and also study what services can be provided to the population;
  2. Business registration. At this stage, it is necessary to collect all the information about the procedure for registering a business in the gaming industry. After this, you need to prepare the entire package of documents to obtain a license to operate a bookmaker;
  3. Premises rental and renovation. Take your time special attention the location of the establishment, the profit and payback period of the business depend on this;
  4. Purchase of equipment;
  5. Selection and hiring of personnel. A lot depends on the activities of employees, so you should not miss this important nuance;
  6. Advertising expenses. There are a lot of options for attracting clients today. Choose the most successful types of advertising for PR for your bookmaker organization.

How much does it cost to open a bookmaker's office?

To open a bookmaker's office, you naturally need a decent amount of money. It is quite difficult for a novice entrepreneur to find the necessary amount of money to start. Most often, the founders of bookmaker organizations are several people at once.

As a rule, these are already established businessmen who can invest a substantial amount of money in the development of a bookmaker’s office.

To start a bookmaker's office you need approximately 8-10 thousand dollars, and this is only for initial expenses.

The amount of financial investment depends primarily on the type of bookmaking.

There are two types of bookmakers:

  • For a mass audience, that is, anyone can come and make their prediction on the outcome of a sporting event. Rates, as a rule, range from 50–10,000 rubles.
  • Elite organizations. The principle of operation is no different, everything is the same, except for the minimum rate, which is mainly from 1000 rubles.

Business registration

After drawing up a business plan, you need to register your type of activity.

Bookmaking has long been a type of gambling, so to start operating you need to obtain permission.

To obtain a license, you must contact Roskomsport (Federal Agency for physical culture, sports and tourism).

The main requirement for obtaining permission is the experience of the creator of the bookmaker organization. But where can a beginner learn this type of activity? The only way out is to find an experienced partner who will agree to participate in the creation of a bookmaker’s office and act as a founder.

Deciding on the location

The main rule of a good location is the absence of competitors nearby. You should not be so self-confident as to place such an organization near existing similar offices.

When choosing a location for a bookmaker's office, take into account its traffic and contingent.

As a rule, the gambling part of the population is mainly men, so the location of the office should be near establishments visited by the strong half of humanity (bars, factories, sports clubs, tents with draft beer).

Premises requirements

You don’t need to rent a large area; a room of 5–10 square meters is enough. m.

The place of work itself must be equipped in such a way that the client does not see the computer and does not have access to money, this is to protect the employee.

The principle of operation is somewhat reminiscent of an exchange office: the employee communicates with the client through the window, registers the bet and accepts payment.

Bookmaker equipment

Unlike other activities that require large amount There won’t be any special costs here for purchasing equipment, for example opening a children’s cafe.

Equipment for work:

  • Computer or laptop;
  • 24/7 internet access. You need to choose a reliable provider and a high-speed connection to the security line. If the service is hacked, you will face very large financial losses, so take this moment very seriously.
  • Printer, scanner;
  • Licensed computer software.

The principle of operation of a bookmaker's office

Now, let's talk about the most interesting thing, namely, the principle of operation of bookmaker organizations.

Typically, bets are placed on sporting events.

Most often these are football matches, basketball, hockey, boxing, horse racing, etc.

But in principle, today, you can bet on anything, even on music and acting competitions such as Eurovision and the Oscars.

The principle of operation of the offices is as follows. The client places a bet on a specific match, choosing one of the proposed options for the outcome of the event. It is worth knowing that in each individual case the minimum bet is different.

If the client wins, he receives a sum of money (the original bet amount multiplied by the odds). In most cases, the bookmaker predicts the results of the match.

For example, he bets 50% on one team to win, 20% on another to win, and 30% on a draw.

The client can receive his amount within a few hours after the bet has been placed.

Risks

In bookmaking, as in any other area of ​​the entertainment business, the risks are very significant.

Therefore, you need to know a lot about betting and the work of bookmakers.

Hire several experienced consultants who understand this area of ​​business and can predict the results. Otherwise, you will face serious losses.

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Business promotion

First of all, you need to choose a good location for the bookmaker's office. Open similar establishments preferably in crowded places in the city.

Signboard. Regarding the sign, it should be bright and attractive, but as correct as possible.

Advertising on the Internet and television. The cost of advertising on television is quite high; beginning entrepreneurs cannot afford this luxury. Advertising on the Internet is much cheaper, but such information cannot be placed everywhere.

How profitable is it to open a bookmaker's office?

It is worth noting that in this case everything depends solely on the work of your employees. Mainly from the ability to predict the outcome of an event as accurately as possible.

Therefore, the main thing is to hire experienced employees who will provide you with a good profit in a short time.

Opening a bookmaker's office is, of course, a profitable field of activity, but also quite risky.

If you are not afraid of possible failures, and you are a gambling person, then this business is just for you.

Bookmaking: how to open a profitable business

  • Who is a bookmaker
  • Franchise as a necessary component
  • Necessary attributes for opening
  • Other aspects of business

The operating principle of any bookmaker is based on the constant excitement of the player.

The mechanism is as follows: the client comes to an office, which may be located near his home, he is given the opportunity to place a bet and pay a small amount for it.

The player pays and bets on the outcome of a sports competition, often football, basketball, or hockey matches. In case correct bet You can receive a prize in the amount of a specified amount of money.

A bookmaker is an employee who not only provides the opportunity to make money on forecasting; his task also includes making an independent forecast. This is extremely necessary for the business to begin development.

During the match, the bookmaker makes special calculations that help him draw a conclusion about the outcome of the game. It is fundamentally important that the bookmaker’s predictions turn out to be correct.

Again, this is what his business is built on.

Based on calculations and conclusions, the bookmaker divides them into percentage. A good example: a football match between the Dynamo and Metallurg teams will take place. It is necessary to calculate the percentage probability of one of the teams winning.

The forecast could be as follows: 50% probability of Dynamo winning, 35% probability of Metallurg winning and 15% probability of a draw. If the bookmaker's predictions turn out to be wrong, but the players' predictions are correct, the bookmaker remains at a loss.

This topic will present a plan on how to open a bookmaker's office.

There are gambling people all over the world. More than 90% of them are men. There are both beginners and professionals. Gambling non-professionals are the profit for the bookmaker. Players who have not yet entered the gambling business.

Once the opening plan is ready, a franchise will be required to operate the business. It involves assembling a package of documents for drawing up a business agreement, assembling necessary licenses, a guide to using office equipment, how and for what purposes it will be used.

The term “franchising” means bringing a certain brand or name to recognition, a type of activity in which the participants’ goal is to develop the business, expand the scale of this business. Franchising became known recently. The bookmaker must undoubtedly have an established reputation and solid work experience. Otherwise, the franchise may not be issued.

Let's consider a business plan. First of all, you need to have a betting line. The cost will cost $500 per month. It is extremely important to have an emergency fund.

Its amount will increase based on successful bets (if clients lose often). In case of a win, an amount is taken from the reserve fund and given to the players whose predictions were correct.

The payment of the prize money is provided for by the franchise (license). It describes this in detail.

One more rule you should know. The bookmaker needs to limit the maximum bets. Otherwise, the business will fail.

As for the location of the bookmaker's office, it is better to outline a location plan in densely populated areas with good traffic.

As already noted, the majority of gamblers are men. Hence, choose your location. where are there more of them? The office area may be small, about 7 square meters. m.

This size of room will be quite enough. This way you can save on rent.

As for the set of equipment, the equipment must be modern and of high quality. It's not cheap. You will need to purchase a computer, connect to the Internet and cable TV, a printer that will be needed to print receipts, and a photocopier.

You will need to hire an administrator who will accept bets and register them. The computer must have software for accepting bets.

Novice bookmakers often ask how much it costs to order custom software? It is very expensive, about $50,000.

According to some reports, there are about 8 large bookmaker institutions in Ukraine. Among them are “Favorite”, “Jaguar”, “Chance”, “Fortune”, “World of Sports” and others.

The annual turnover of the services market reaches 600 million hryvnia. In Ukraine, in almost every city there is at least one branch of any of the above companies.

The income of such companies is about 500,000 hryvnia per month. The amount is significant. It allows you to cover necessary expenses and provide the player with money in case of winning.

One of the most popular bookmaker companies is Marathon. Its branches can be found both in Ukraine and abroad.

Bookmakers are often not afraid of competition. This is due to the fact that the number of gamblers is increasing every day. Gambling has come to us since ancient times and existed in many countries.

During the Soviet Union they were strictly prohibited. If anyone tried to organize such a business, he was criminally liable for it.

At that time, reviews of bookmakers were extremely negative character In Ukraine gambling began their development in the early 90s.

Experts who know the bookmaking business well say that in order to develop your business in this direction, you need to have an amount of $5,000.

If an entrepreneur sets out to open a network of offices (branch) throughout the country, at least $1 million will be required.

One of the important components that a business cannot do without is customer retention. In addition, a plan must be developed to attract new players. Advertising for a newly opened establishment can be placed on the Internet.

Specialized sites and communities of bookmakers have been developed on the Internet, where specialists share their experiences, learn new trends in the gambling business and write reviews.

Basically, it is worth attracting not professionals, but ordinary people who are not particularly versed in the gambling business, but at the same time have the passion to take part. Experienced players bring a loss to the bookmaker, the business does not develop.

Such people have good logical thinking and master the skills of mathematical analysis and probability theory. However, this is not a fact. that they will win often. Sometimes winning also depends on simple luck.

A man, for example, did not even draw up a forecast plan, but luck smiled on him. In any case, it happens differently.

In Ukraine, those interested can place bets in amounts starting from 10 UAH. Professionals make big bets. Their winning amount can be 150,000 UAH or more.

In addition to betting on football, basketball or hockey, in some cases you can bet on the outcome of political elections.

IN modern world Bookmaking is a popular and completely legal activity. Above we have given some tips and recommendations that will help entrepreneurs navigate the world of the gaming business, and a drawn up business plan can significantly help them with this.

How to open a bookmaker's office

Do you dream of making money from gambling people who are willing to risk their money? All casinos ended up on reservations, but throughout the Russian Federation it is still possible to open bookmakers and sweepstakes everywhere.

You can accept bets and place bets on any significant sporting and even political events, on the outcome of elections and the results of other events in the country and the world.

Is it easy to become the owner of such a betting company and what is required to open and exist?

How much do you need to invest: starting capital

The main thing you need to know if you want to open a bookmaker’s office is: this activity subject to licensing. To obtain a license yourself, you will need 1.6 billion.

rubles, which should constitute the authorized capital and assets of the company, as well as a bank guarantee.

Additional requirements for the founder are to have relevant experience in the gambling business.

A franchise allows you to overcome the threshold to enter this market at a lower cost. Leading bookmaker companies in the country offer to purchase a franchise for several hundred thousand rubles with a further payment of a subscription fee for each new betting office opened under their name.

What is needed to launch: necessary acquisitions and organizational arrangements

First, you need to register your LLC and then contact a suitable franchisee. Incorporation into an affiliate license takes about 1.5 months - after this period you will receive all the necessary documents to conduct legal bookmaker activities in your locality.

Initial investment: Registration legal entity(registration of an LLC, opening a bank account in a bank, printing) – 15,000 rubles; License – 1.6 billion.

rubles or franchise – 150,000 - 250,000 rubles; Premises (deposit for rent, repairs, furnishings, alarm, furniture) – 70,000 – 100,000 rubles; Equipment (computer with Internet access, office equipment, cash register, stationary and mobile phone) – 50,000 rubles;

Software (development of new processing or gaining access to an existing system) – 100,000 – 200,000 rubles or included in the cost of the franchise.

When purchasing a franchise to open a bookmaker's office, you will have to spend 385,000 - 615,000 rubles at a time, and if you independently obtain a license - more than 1.6 billion rubles, of which a billion should go to creating the company's assets, 100 million rubles - to its authorized capital , and 500 million rubles will be a bank guarantee.

When starting a betting office, it is also necessary to find and train staff and conduct an advertising campaign, and these are also expenses that a novice businessman must pay from his own pocket even before starting work.

What after the start?

In addition to the initial investment, the operation of a bookmaker's office, like any other business, requires certain costs.

The profitability of the business and the payback period for investments depend on the efficiency with which available resources are used.

The task of the newly created bookmaker will be to optimize costs and increase the level of profitability of the enterprise.

What you will have to spend money on regularly: operating expenses

The amount of costs is directly related to the form of organization of activities.

So you have a small office in a walkable location? Then you will have to pay rent and utilities, as well as communication services, monthly.

The premises for the betting office are required to be small - the office must intervene workplace employee, equipped with a computer and office equipment, 5-6 sq. meters of space.

An administrator-cashier will be required to be in the office at all times to accept bets and pay out winnings to clients.

And this is not only a salary, but also insurance premiums and other contributions to the budget and extra-budgetary funds, which in total exceed a third of the wage fund.

It is possible to organize shift work so that the bookmaker's office schedule is convenient for visitors - seven days a week.

Additionally, you will need to pay for accounting services and tax reporting preparation, for example, by hiring a corresponding part-time specialist or, which is ultimately more profitable, by concluding an outsourcing agreement. In addition, from this year it is necessary to fulfill the duties of a tax agent and pay personal income tax for betting participants - and this is also a hassle with the preparation of papers and declarations.

Have you created a bookmaker's office on the Internet and accept bets online? In this case, rental costs may not be necessary, because computer equipment can be placed at home, and betting, analysis, forecasting and maintenance software employees will produce remotely.

By the way, it’s more profitable to open this type online business not only because of the low costs of setting up an office and saving on staff, but also because Russian laws do not apply to e-commerce if sites are registered abroad. Accordingly, online betting sites do not fall under the jurisdiction of the Russian Federation.

You will also regularly need to spend money on advertising - leaflets and announcements about significant events on which you can bet, website promotion on the Internet, business cards and advertising in printed publications so that the contacts of the bookmaker’s office are always at hand for potential clients.

To work, you will need to pay for the update and maintenance of software that allows you to automate interaction with clients and record bets.

In addition to the fee for access to the unified processing system, the state also needs to pay - the regional tax on gambling activities is a fixed fee charged monthly, based on the number of taxable objects - betting points.

Monthly operating expenses of a bookmaker's office: Office (rent, utilities, security, communications) – 5,000 – 20,000 rubles; Payroll – 45,000 – 80,000 rubles; Advertising –5,000 – 10,000 rubles; Bank commissions, taxes and organizational expenses – 10,000 – 30,000 rubles; Software maintenance – 5,000 – 10,000 rubles; Tax for each bookmaker's office – 25,000 - 125,000 rubles;

Total: 95,000 – 275,000 rubles.

A separate significant expense item is the cost of paying customers. The bookmaker not only takes a commission for accepting bets, but also bears the risk of issuing funds to winners whose bets are winning. The volume of such expenses depends on the turnover of the bookmaker's office.

How much will a bookmaker bring: income and profitability

According to official data, the average bet in bookmakers' offices in St. Petersburg and Moscow reaches 500-700 rubles, and the company's profitability is at the level of 8-12% per month.

Income depends on the actions of clients - they place bets on various events, mainly in the field of sports, and the size of payments is influenced by the outcome of the competition.

The bookmaker's task is to build a line of quotes for a bet, and the amount of winning depends on the probability of a different result - each bet is assigned its own coefficient.

Customers are encouraged to place bets in advance and even during the relevant event - in real time.

In order to achieve self-sufficiency, you will need to earn about 100-300 thousand rubles per month on bets, which is possible if you have 200-600 clients monthly - 7-20 people per day.

In the “high” season on the eve of significant major sports competitions this minimum threshold can easily be exceeded several times. Simplifies betting and online resources to attract customers.

So, when accepting, on average, 50-75 bets of 500-700 rubles per day, you can receive revenue of 25-52.5 thousand rubles, which will amount to 750 - 1,575 thousand rubles per month.

As a commission, you can keep 5-10% of these funds (32.5-157.5 thousand rubles), regardless of the results of the bet, but with the rest of the amount it is more difficult.

Part of the money will have to be paid to the winners who bet on the correct outcome; all remaining funds will constitute the company’s income.

With proper planning and drawing up the right lines, you can minimize losses and optimize activities so that profits are maximized.

As a rule, profits can reach 50 – 150 thousand rubles from each betting point, which makes it possible to recoup all investments within 4-8 months.

To quickly penetrate the gambling business, you should carefully study the proposed franchises and choose the best option, which includes support and support in conducting bookmaking activities over a long period of time, and not just with assistance when starting a project.

Standard franchise conditions for such a business include assistance in purchasing equipment and installing programs, support in finding and training employees, even assistance in selecting premises and preparing the necessary reports. You can transfer the marketing component of the business to the “senior comrade” and get finished projects promotional materials and working schemes for attracting gambling visitors.

You can additionally increase the attractiveness of your betting points by equipping a special hall for broadcasting significant events and competitions, providing a comfortable stay for visitors.

Opening a VIP room for wealthy clients can bring significant profits; their rates will be an order of magnitude higher than average.

Separately, you can offer analytical reports from independent experts and statistics of sports competitions from past years.

You can come up with a legend and use the media to promote your own symbol that predicts the outcome of events - animals, birds, fish, even squid can bring your office fame among fans.

Bookmaker business: how much money is needed to open a bookmaker's office. How and where to submit the necessary documents, cost calculation:

The bookmaker's office is the most attractive place for those people who want to earn easy money.

By opening your own company in this field of activity, you will not need to spend too much time searching for a client base, since there are always a lot of gambling enthusiasts.

Successful entrepreneurs set the profitability of this business at approximately 10 percent. However, according to experts, the bookmaking business has higher profitability, and such an underestimated figure is provided in order to hide real profits.

Activities of a bookmaker's office

It is worth considering the activities carried out by a standard bookmaker.

On a daily basis, a company operating in this field of activity is able to issue a line of various quotes for a wide variety of sporting events.

Absolutely every event is assigned certain coefficients, which are used primarily to obtain certain results for clients.

The entrepreneur will need to carefully analyze the basic principles that govern the work of the office. For example, you can hire analysts, but this will greatly increase the amount of initial capital.

But analysts will be able to process sports information and provide ready-made quotes.

Accordingly, such a step can greatly promote the entire business as a whole.

But due to the increase in initial capital, many beginning entrepreneurs prefer to use ready-made quotes.

When developing a business project for your activities, you will need to decide on potential clients.

If entrepreneurship is designed for mass audience, then the bets will vary from 20 to 6,000 rubles.

If the activity is designed for an elite audience, then the cost of bets should start from 500 rubles. Many companies working with the elite prefer very high rates - at least one hundred thousand rubles.

You should realistically assess all your chances and opportunities, since entering an elite audience requires a fairly large initial capital. Financial risks will be quite large, however, the payback of the business will occur at a faster pace.

What is the main task for a betting shop?

The main goal of betting companies is to correctly set odds so that the entrepreneur can remain profitable. Accordingly, you should immediately forget about fraud, since this will cause the bookmaker business to lose not only its popularity, but also its reputation.

Customers should always be able to place their bets on both subsequent events and those sporting events that take place in real time.

Moreover, a program for a bookmaker’s office for accounting bets compiled by the analytical department or the entrepreneur himself should imply the possibility of changing the odds during a certain event.

In general, bookmakers do not place minimum bets on events. Accordingly, they do not limit potential clients in any way.

When can you expect maximum profit?

The bookmaking business will begin to generate maximum profits during world events such as championships in various sports.

European cups are also highly rated by bookmakers in terms of profit. On the one hand, such a business is largely considered seasonal.

But if there is a large customer base, the betting site will always bring consistently high profits.

Licensing your business

Despite constant innovations in bills, it is possible to open a bookmaker’s office, since this type of business is not prohibited. However, you will need to obtain certain licenses. This can be done at the Federal Agency for Physical Education, Sports and Tourism.

The complexity of this process is determined by several certain factors. Based on this, we can say that to open a company in this field of activity, an entrepreneur must have experience in gambling-type entertainment.

Buying a franchise can greatly simplify setting up a business

In order to get rid of the difficulties of opening your own enterprise, you will need to purchase a franchise from a betting office that already has a fairly high popularity and good reputation.

In this way, you will not only protect yourself from various difficulties, but also avoid financial losses that a bookmaker can bring. Betting always carries certain risks, and this should be remembered

Like most others business areas, before becoming part of a certain market segment, you will need to carefully identify the strong and weak features that the bookmaking business should highlight. When setting up a franchise, an entrepreneur does not have to design his own rates and quotes. And this, in turn, allows you to cut costs on the analytical department or on payment for this service.

Bookmaker registration

In order to organize your entrepreneurial idea, you need not only a license for a bookmaker's office. The entrepreneur will need to register with the tax service and register all staff with the pension fund.

Organizational and legal form – LLC. It is optimal.

When creating a legal entity, you will need to solve all the problems associated with renting premises, repair and finishing work, finding employees, purchasing equipment, debugging the work process, obtaining a license and purchasing a franchise.

A competent approach to organizing betting

When renting premises, you should take into account that any office with an area starting from 20 square meters.

Many betting shops have televisions that allow potential customers to watch any event live.

In addition, televisions allow you to bet on a specific outcome in real time.

Taking into account the fact that entrepreneurship is viewed from the perspective of buying a franchise, the design must correspond to all the conceptual characteristics of the company itself.

Some features of the office should be taken into account: it is best to separate the entrance to the office from the entrances to any other establishments; The area of ​​the room can reach 300 square meters, but it should not be less than 20 square meters.

In addition, the betting shop is best located on the main streets.

Search for employees

Recruitment of personnel must be carried out directly by the entrepreneur. But this matter can also be entrusted to the company from which the franchise was purchased.

Basically, bookmakers do not impose strict requirements on employees, since there is no active advertising activity, as, for example, in other areas of activity.

The optimal number of employees at the stage of establishing an office is 5 people.

Purchase of equipment

You will also have to spend money on equipment. An entrepreneur will need to purchase a TV (preferably even several), computers and office equipment.

For the best functioning of all equipment, you will need to connect the Internet and cable television.

In order to increase the number of sports channels, some broadcasts must be carried out via the Network.

In addition, you will need to purchase equipment such as a photocopier, safe and cash register. For a bookmaker's office, it would also be useful to have appropriate software to control bets made.

In addition, to make a profit, you can create a resource on the Internet, with the help of which you could place bets without leaving your home.

With its help it will be possible to attract attention from others large quantity potential clients.

Repair and finishing work

You will also need to buy furniture, take care of good lighting, and arrange all the necessary decorative elements. All this can play a significant role in entrepreneurship.

It should also be noted that when opening their own business using a franchise, entrepreneurs must be prepared for severe restrictions, which are primarily associated with licensing.

Costs of starting a company

How much money do you need to open a bookmaker's office? The average amount of initial capital is about 300 thousand rubles.

The maximum down payment amount reaches 2 million rubles.

The minimum cost will include renting premises, purchasing equipment, hiring employees and advertising activities. Costs should be considered in stages.

  1. Registration and preparation of all necessary documents– 10 thousand rubles.
  2. Renting an office with an approximate area of ​​25 square meters costs 15 thousand rubles.
  3. Repair and finishing work– 50 thousand rubles.
  4. Licensing – 180 thousand rubles.
  5. Advertising activities – 15 thousand rubles.

As a result, it will take about 340 thousand rubles to organize your business. At the same time, the average prices for this business idea were given.

Company with large cash turnover

The betting company is a powerful company in terms of cash turnover. If you decide to do similar business, then you will need to clearly understand the level of income you can count on.

When drawing up a business plan for a bookmaker’s office and implementing your entrepreneurial idea, you need to competently understand all the nuances.

In addition, the company must be constantly developed so that the profit level increases to its maximum level.

According to experienced bookmakers, a well-promoted bookmaker's office is capable of generating business income of 10-12%. However, there is always an opportunity to increase this indicator in a favorable direction. Considering the very impressive cash flows, the idea of ​​opening a bookmaker’s office can be called a truly profitable initiative.

How bookmakers work

If we briefly consider the features of the activities of bookmakers, we can note that the main emphasis here is on the daily establishment of a certain line of quotes. Thus, future sporting events are assigned their own odds, according to which players can determine the possible winning amounts.

What makes a good bookmaker? How to open such a business and attract a sufficient number of clients? To do this, large famous bookmakers try to take into account the maximum number on which you can bet. The majority of bookmakers offer players various levels of bets, including elite ones, which are not limited to four-digit values. However, it is advisable for a beginner in this area to start by indicating the minimum rates, which will allow him to form an idea of ​​​​the possible turnover of funds.

How to open a bookmaker's office: franchise

Like any other type of business, opening a bookmaker's office when entering the market requires assessing the level of direct competitors, forming basic operating principles, developing an effective line of activity, and conducting a high-quality advertising campaign. Among other things, the need to attract a whole staff of experienced analysts cannot be ruled out.

All of the above entails considerable costs. Therefore, a more rational solution may be to invest start-up capital in an already promoted network of bookmakers and promote own business in the form of a franchise. On initial stage such an initiative may require a major bookmaker to pay a fee to provide updated odds lines. However, for most beginners this is not a problem.

Selecting a room

How to open a branch of a bookmaker's office? It can be placed in the most limited space. The only one prerequisite for maintaining successful business in this area is the availability of space for the manager to work, a good monitor and computer, as well as equipment for monitoring the progress of competitions and changes in quotes. All this can easily fit into a fairly cramped room with an area of ​​no more than 5 m2.

Paperwork

To open a bookmaker's office, you need:

  • with the license holder;
  • availability of papers on obtaining the status of an individual entrepreneur;
  • premises rental agreement;
  • supporting documentation from the owner of the rented premises;
  • plans from BTI.

Not wanting to deal with searching for premises and unnecessary paperwork, many novice entrepreneurs are trying to figure out how to open a bookmaker’s office on the Internet. But even in this case, in order to obtain the right to operate on behalf of the license holder, documents will be required from at least three owners of the future betting site.

Staff

Many young bookmakers try to limit themselves to attracting only one manager who monitors quotes and accepts bets. However, to organize shift work, it is better to hire several employees.

How to open a bookmaker's office "Fonbet" or acquire the status of any other franchise? Once you achieve certain successes and reach a more solid, high-quality level, you should think about forming your own staff of professional sports analysts. This is required, first of all, to accurately determine your bookmaker line. As a result, the bookmaker's odds will become even more attractive for players.

You can assemble a team of analysts by attracting employees who have significant experience in this field and want to move away from direct competitors. If the development strategy of a young company involves moving in exactly this direction, then you will have to individually negotiate the salary of each individual analyst, since there are no established prices in this area.

Software

Instead of spending on attracting large staff, small franchises of well-promoted bookmaker companies prefer to spend money on specialized software. Anyone can offer the necessary software packages. How to open a branch and obtain the necessary software package can also be found out from a major bookmaker when signing the appropriate agreement.

Currently, there is a whole host of different offers for the sale of software for running a business in the bookmaker industry. However, most of them are not much different from each other. As for the formation of odds, they can easily be taken from other companies. As a rule, when receiving a software package from the license holder, you have to pay a percentage of the total turnover, which in most cases is about 20% per month.

Advertising and promotion

How does a young independent bookmaker get promoted? How to really open promising business? It can be effective to rent advertising spaces on popular Internet resources, place advertisements on your own specialized sites, and demonstrate them at stadiums, racetracks, sports bars, and in any places where such a method of promotion can potentially give the desired result.

The cost of promoting a bookmaker's office and the costs largely depend on the quality of the advertising itself, the scale of business promotion and the prices for certain methods of attracting the attention of potential customers.

Organizing earnings from betting via the Internet

Do not forget that when opening a bookmaker's office, the global network can become, if not the main one, then quite profitable. Currently, it is not at all necessary to organize a physical representative office of your own company to make money on bets. There are a sufficient number of ready-made scripts on the Internet for organizing websites of a similar nature. Therefore, it is often enough just to find an experienced programmer who is able to cope with the task of organizing a betting system.

In the end

How profitable can a bookmaker become? How to open such a business? You can make money on bets even with very little capital, especially if you do it through an affiliate program. The initiative to organize a bookmaker's office on the Internet looks especially attractive and also least expensive. The final decision depends only on the young entrepreneur.

Before opening a bookmaker's office, you need to understand that sports betting has been made for many years by both beginners and regulars. Therefore, it is important for an entrepreneur to attract those who can bring profit.

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Operating principle

According to the principle of operation, a bookmaker's office resembles an exchange. Daily different sporting events and events update quotes. Each event is assigned a unique coefficient on which the winnings depend. Therefore, the visitor knows exactly how much he will win. Odds are calculated by in-house analysts or based on the purchased betting line. The bookmaker accepts bets and responds to them.

Most often they bet on:

  • football;
  • hockey;
  • basketball;
  • race;
  • boxing.

Bets are also placed on unique events:

  • Oscar;
  • Eurovision;
  • elections.

The bookmaker business is based on the ability to predict the outcome of certain events.

This business is seasonal, depending on major events. However, if the office has a regular clientele and a well-functioning betting line, it is not in danger of a decline in demand.

Species

Before opening a bookmaker's office, you should decide whether it will work in the office or accept bets and pay out winnings on the Internet. It is worth noting that the difference between them is only in the availability of premises.

Offline business

Offline business involves:

  • availability of premises;
  • hiring employees;
  • necessary equipment;
  • special software.

Those who want to place a bet go to the bookmaker’s office and come here to claim their winnings.

Internet option

An online bookmaker implies the presence of a special platform on the Internet where bets are accepted. Also, the betting agency should be able to pay out winnings to online wallets and bank cards. Otherwise, the online bookmaking business is not much different from a regular office.

Experts advise starting a business with an offline office and only eventually going online.

Relevance

The relevance of starting your own betting business:

  1. Profitability. With a good location and good advertising, a bookmaker's office can bring the owner a good, stable income. At events such as the Olympics and the World Cup, you can even recoup your initial investment.
  2. Legality. Legitimate alternatives for gambling people no, that's why they go to bookmakers.
  3. Large selection of bookmaker systems. There are several specialized software manufacturers on the market who are ready to offer their services to newly opened offices.
  4. Stability. There are sporting or other events almost all year round, so there is no shortage of work for bookmakers.

Market description and analysis

The bookmaking business has been operating in Russia relatively recently, but the main impetus for its development is the ban on casinos on the territory of the Russian Federation. Five years ago, there were only five bookmaker networks on the market. Today there are 27 of them, and new bureaus accepting bets are regularly opened.

The total annual income of betting shops in Russia is 2.5 billion rubles.

The authorities are loyal to organized bookmakers, so they are not in danger of being closed.

Target Audience

Two types of players come to the bookmaker's office:

  1. Beginners. These people came to the office driven by excitement. As a rule, they place bets without calculations or plans. They bring the main income to the office because they lose more often. As a rule, small amounts are won.
  2. Pro. They place bets consciously, evaluate the players' chances and calculate the probabilities. They come prepared to bet and are able to win a good amount.

There are situations when professionals come to the office armed with secret information, for example, they work with large bookmakers and they have been ordered to win. They bet large amounts and can harm the business. It is almost impossible to calculate them. Five to ten such players are capable of ruining almost any office.

Also, the target audience is determined based on the range of the bookmaker's offices. Few people will come from across town to place bets. A radius of 3–5 km can be taken as a basis. This must be taken into account when thinking through your advertising strategy.

Competitive advantages

You can stand out among your competitors by:

  1. Design. The bookmaker's office premises must be decorated in accordance with a specially developed corporate style. This is necessary to create a holistic image if management decides to expand in the future.
  2. Attractive odds. Implementing unique odds right away is not always profitable, because a new player in the market should not attract professionals.
  3. Advertising campaign. It is necessary to work out the message of an advertising campaign that will bring more new clients to the office.

Advertising company

  • office location;
  • target audience;
  • activity of competitors.
  • on the radio;
  • on the Internet;
  • on social networks;
  • in outdoor advertising.

At the second stage, expenses can be reduced, leaving the activity:

  • on the Internet;
  • on social networks.
  • illuminated sign;
  • volumetric letters;
  • protruding structure;
  • unusual branding.

Step-by-step opening instructions

To open a bookmaker’s office in Russia or Ukraine from scratch, you need:

  1. Create a business plan.
  2. Find and renovate office premises.
  3. Obtain a license to engage in bookmaking business.
  4. Create an IP.
  5. Purchase equipment.
  6. Purchase the necessary software.
  7. Rent a betting line or hire a full-time analyst.
  8. Hire specialists.
  9. Start the office.
  10. Conduct an advertising campaign.

Betting line

It is optimal if the betting line does not differ from competitors.

The betting line of the office is determined by:

  1. On one's own. With such a decision, all responsibility falls on the analyst or staff of analysts, who must calculate the probabilities and outcome of events as accurately as possible.
  2. Rent. You can rent a betting line from a more experienced office. As a rule, it costs half the price of an analyst or department.

For a beginning office, it is preferable to rent a betting line. This solution involves fewer risks.

Documents

A bookmaker's office can operate as an individual entrepreneur. For these purposes, we select OKVED codes(general classifier foreign economic activity) class 92.

To open an individual entrepreneur in Russia, you will need to prepare documents for the tax office:

  • application (it indicates: OKVED codes, address, name, passport details);
  • photocopy of passport;
  • receipt for payment of state duty;
  • application for transition to simplified mode taxation (in triplicate).

To open an individual entrepreneur in Ukraine you will need:

  • decide on the KVED code (Classifier of types of economic activities);
  • submit a registration application signed by the applicant;
  • submit an application for simplified taxation;
  • submit an application for voluntary registration as a value added tax (VAT) payer.

You can submit documents for registration in Ukraine not only to the tax authority. Registration of an individual entrepreneur is free.

Licensing

Bookmaker activities are licensed.

In order to obtain a license from the tax service, a company must meet the following requirements:

  • have a guarantee of ownership of assets of more than one billion rubles;
  • provide the department with a guarantee from the bank in the amount of 500 million rubles.

A license from the Federal Tax Service is issued for a period of 5 years. You will also need to obtain a license from the Federal Agency for Physical Culture, Sports and Tourism.

Spending less will help affiliate program and franchising, however, not all large companies are ready to agree to such cooperation. They put forward certain requirements for those wishing to become a branch of a large bookmaker network.

Room and design

At the first stage, a small room with an area of ​​20 square meters will be suitable for an entrepreneur to work. m.

This space is enough to put:

  • computer desk;
  • printer;
  • safe;
  • cash register.

The legislation of the Russian Federation provides for a number of location restrictions that must be taken into account.

The premises should not be located in:

  • capital buildings and structures;
  • temporary buildings;
  • children's institutions;
  • medical institutions;
  • cultural institutions;
  • at train stations;
  • state-owned buildings;
  • municipal property buildings;
  • places of worship;
  • religious premises.

If you take into account all the restrictions, you need to choose office space:

  • on the first floor;
  • along the road;
  • in a non-residential building;
  • in a passable place, preferably near places where men gather.

Men most often gather in:

  • bars;
  • sports bars;
  • bath;
  • nightclubs;
  • bowling

The design of the premises in which the bookmaker's office will be located should be:

  1. Recognizable. Authenticity is especially important for bookmakers that are franchised.
  2. Thematic. Upon entering the premises, a potential client should be motivated to bet as much money as possible.
  3. Cozy. The client who wants to bet must feel comfortable.

The following can be used in the design of the room:

  • bright colors;
  • freeze frames (goals, jumping, etc.);
  • TVs for broadcasting sporting events, possibly recorded.

Staff

At the first stage, the following can work in the office:

  • two cashiers (in shifts);
  • security guard;
  • cleaning woman.

If the office expands or its owner has ambitions for development, more staff will be needed.

Financial plan

When calculating a financial plan, you should take into account the composition of expenses:

  • starting investments;
  • regular expenses.

As a rule, only one’s own funds are used to open a bookmaker’s office.

Starting investments

At the first stage you will need to invest in:

  • rental of premises;
  • renovation of premises;
  • decoration and design;
  • purchase of necessary equipment;
  • purchase of software;
  • deduction of funds for joining the affiliate program.

Regular expenses

Regular bookmaker expenses include:

  • employee salaries;
  • contributions to the parent organization;
  • rent;
  • public utilities;
  • security.

Franchise fees can cost from 30 to 150 thousand rubles per month.

Income

It is difficult to predict the income of a bookmaker because everything depends on proper planning of bets and odds.

Those who have already opened an office talk about monthly profits ranging from 50 to 200 thousand rubles. The approximate monthly turnover of a large office is 1 million rubles.

Schedule

When drawing up a business plan, it is necessary to draw up a rough calendar plan with deadlines.

Stage1 month2 months3 months4 months5 months6 months
Market analysis+ +
Preparation of a business plan +
Preparation of a package of documents +
Obtaining additional permissions +
Construction/rental of premises + +
Repair work + +
Purchasing and completing inventory + +
Recruitment + +
Opening +

In this article we will look at how it is theoretically possible to open a bookmaker's office in Russia and why almost all domestic offices operate illegally. So, let's begin... There are two ways to open a bookmaker's office on the Internet: create it from scratch or connect to ready-made platforms.

Opening a bookmaker's office from scratch

License

The first step when opening this business is to obtain a license. It’s worth noting right away that it is almost impossible to obtain such a license in Russia; here are the financial requirements put forward by our legislation:

  • bank guarantee in the amount of 450 - 500 thousand rubles;
  • authorized capital– 100 million rubles;
  • asset value – at least 1 billion rubles.

For most, these requirements are prohibitive, so the best option is to obtain a license on the Isle of Man or the Seychelles, where it will cost from $50,000. This is the answer to the question why most bookmakers in Russia operate illegally.

To implement online betting, in addition to initial capital, you will need a good team. On average for implementation of this project it will require a huge team and an investment of approximately $150,000.

Line organization

One of important points The further work of your bookmaker is to create lines along which players will make bets. Organize yourself this work unrealistic. To create lines you will need a large staff of analysts, since creating lines requires a thorough analysis of each sporting event. Even many well-known bookmakers use other people's lines, changing the odds at their own discretion.

Therefore, it will be very difficult to organize such work on your own and it is better to rent lines. The average price is about 10,000 euros per month.

Technical part

As with any other service on the Internet, the bookmaker’s office consists of two parts: the back office and the front end. The first part implies the administrative part of the site, that is, the speed and reliability of your resource. Frontend– this is the external part of the site, that is, it determines how comfortable it will be for clients to use the resource. It should be convenient so that even a beginner in the world of betting can understand its use.

Particular attention should be paid to choosing a server to host the site. It must have a high degree of protection against cyber attacks and withstand heavy loads.

Payment system

It is clear that without a financial component, not a single bookmaker can function. Therefore, when creating a website, you need to connect payment systems with which clients can deposit and withdraw funds on your resource. For the convenience of clients, you will need to connect the most popular payment systems: webmoney, yandex money, qiwi, visa/master card.

Connect to ready-made platforms

For those who do not have that much time and huge starting capital, there is the opportunity to connect to ready-made platforms (white label). For some money you get a ready-made working website with work lines, payment systems and a personal account.

Setting up a ready-made resource takes about a week and the bookmaker is legally ready to work. Your task is to promote and attract customers to your resource.

Legislation for entering the betting business

Since 2016, sports betting has become legal. According to the new laws, bookmakers are united into the so-called Self-Regulatory Organizations of Bookmakers (SRO). The minimum number of bookmakers in an SRO must be at least 10 offices. Next, the Self-Regulatory Organization of Bookmakers must organize a fund of 30 million rubles.

In SRO, all financial transactions are required to go through “ Internet betting registration center"(TSUPIS). This center works only with licensed payment systems. The main task of TsUPIS is to record bets and financial transactions for the future collection of a 13% tax on bookmaker winnings. The center also guarantees the payment of winnings to the player, even if the bookmaker has become bankrupt at the expense of a special compensation fund created by bookmakers included in the SRO.

The main obstacle to legalizing the betting business in Russia is the vague wording of the laws, an underdeveloped regulatory industry and constant tax pressure on bookmakers from the state.

For 2017, the main goal of the legal online betting industry is the introduction of remote identification for gaming through TsUPIS, so that it will finally be possible to open an official bookmaker that could fully compete with offshore bookmakers.

Today we live in conditions of global integration, when there is a constant exchange and introduction of new ideas that are successfully operating abroad. One of profitable directions business that originated in the 19th century in the west is the bookmaker's office.

In connection with the law prohibiting the operation of casinos in cities, the bookmaker business has found a new lease of life and is now perhaps the most profitable area of ​​investment.

Bookmaker activities is a unique type of gambling, due to which has become a successful and legal alternative to casinos.

The bookmakers themselves claim that the income from their activities averages 10%. However, according to experts, the profitability of such offices does not fall below 20% of their turnover.

Choosing a direction

Choosing the right business direction, along with experience and serious attitude, plays a key role in financial success entrepreneur.

The market turnover in Japan, the USA and Europe is at least 650 billion dollars a year. Operations carried out in some offices can easily be compared with the level of banking.

On the market today there is two directions of this business:

  • For mass flow. The minimum bet in such offices starts at 20 rubles and rarely exceeds 5,000 rubles.
  • For elite clients. The minimum bet is 5,000 rubles. The ceiling is unlimited due to the fact that such offices have huge reserves in their funds.

A novice entrepreneur should stick to the first direction.

By increasing your turnover and accumulating stable reserve capital, you can move to the next level and serve VIP clients.

Opening procedure

When opening a bookmaker's office, like any other type of business, it is necessary to prepare a high-quality business plan. Drawing up such a document is a vital part of the preparatory process.

First of all, you need to obtain comprehensive information about the business, analyze competitors and make financial calculations. Based on the information received, it is necessary draw up a step-by-step action plan, following which you will reduce your risks. Below is an algorithm of actions required to open a bookmaker's office.

Business registration

Bookmakers are registered exclusively in the form of a legal entity. Opening an LLC can take from 2 weeks and will cost around 10,000 rubles.

For this amount you will receive a complete set of statutory documents (charter, certificate, etc.), a seal of the organization and open a bank account.

The activities of a bookmaker are subject to mandatory licensing, which is regulated by the Federal tax authorities, which issue a 5-year license allowing operations in this area.

After registration you will be able choose one of two ways to obtain a license:

  • Self-receipt will take at least 1.5 months. In addition, the following conditions will need to be met: authorized capital – 100 million rubles; bank guarantee – 500 million rubles; assets – 1 billion rubles. As you can see, only giants can manage to obtain a license.
  • Franchising and work based on a partner’s license. To obtain a partner license you only need 200,000 rubles.

Obtaining a list of sports bets (event lines)

The main work of the bookmaker occurs with the sports betting line, in which the available events and their odds are indicated on a daily level. Usually Analysts are responsible for selecting the method for calculating bets and determining odds.

There are two types of lines: “before the events start” and “Live” (events during the game). You can get them in two ways:

  • Hire a group of analysts, which will calculate events and odds for them daily. One person can easily handle the events "before the start." However, for “Live” betting you will need at least 2 more employees.
  • Affiliate line. If you choose the method of working with a franchise, then the partners will provide you with their line. The fee depends on the agreements concluded.
    Some analytics providers prefer a flat fee (at $500 per month). However, most prefer to be paid as a percentage of income (approximately 10% of the difference between winning and losing bets).

Creation of a reserve fund

First of all, it is necessary to limit the size of maximum bets and possible winnings.

Information about this must be permanently reflected on customer tickets.

The reserve fund is replenished if the client loses and decreases if the bet wins. At the initial stage, the fund must be at least 50,000 rubles.

Rent of premises and its decoration

When choosing a room special attention should be paid to its location. It is better to open in a very crowded area, with a constant flow of people.

Also worth take into account that the majority of visitors to bookmakers are men. The premises must meet all fire and sanitary safety requirements.

Bookmaker's office can be placed in one spacious room or in the basement. When decorating the interior, it is recommended to allocate a fenced area for the cash register and provide areas for a comfortable location for customers.

You can save on repairs due to design solutions: just hang up a few football jerseys, a stick, a tennis racket and the sports office design will be ready.

Purchase of equipment and furniture

For full functioning in the bookmaker's office you will need the following equipment:

  • Computers at the cash desk – 2 pieces.
  • Computers in the client area - 3 pieces.
  • TVs with satellite channels – 3 pieces.
  • Monitors for “Live” betting – 2 pieces.
  • Thermal printers for printing receipts.
  • Printer for printing lines.

To create a client area you will need a sofa, sofa and coffee table.

If the initial budget allows for additional expenses, then the best way investment will be the purchase of game consoles(Xbox 360 and Play Station Vita). This will increase the flow of clients and fill the empty space of the office.

Hiring staff

Bookmakers usually do not have special requirements for staff. Here availability is not required higher education, creativity, sales skills or knowledge of foreign languages.

The most important thing is that the employee understands technology, works well on a computer, and knows how to cope with stress.

It is best to hire 1 guy and 1 girl at the cash desk. The hall will need an administrator who will keep order and fulfill customer requests.

Features of the organization

It is difficult to classify a bookmaker’s office as a specific line of business. She is closest to the service, entertainment and gambling industry, which is the first feature of this business.

The working principle is that the office provides an opportunity to have fun and earn money.

The bookmaker offers several types of competitions:

  • Sports betting: football, tennis, volleyball, hockey, basketball, table tennis, etc.
  • Gambling bets: Keno, lotto, etc.
  • Cyber ​​sports. Bets on the result of computer competitions.
  • Bets on political events.

Each type includes several events, which, in turn, have several outcomes.

The bookmaker sets a certain odds for each outcome in his line. The client chooses the outcome that seems most likely to him and, if he wins, receives back the invested amount multiplied by the outcome coefficient. If the choice is unsuccessful, the invested amount goes to the disposal of the office.

The main feature of the bookmaker is that he does not play against the client. The win or loss of the bettor does not matter to the office, because in the end, The office's profit lies in the margin established by analysts.

Any office has a minimum margin of 5 - 8%, which guarantees a profit regardless of the outcome of the bet.

Therefore, aspiring entrepreneurs should keep in mind that the key to success in this business lies in the number of clients and the amount of their bets.

This is what this business looks like ideally. In the current competition, and there are really a lot of companies on the market, special role plays a role in the amount of reserve capital, the thoughtfulness of the line and additional service.

The loyalty of not only the winning client, but also all the people who visit your office depends on how quickly you pay out your winnings.

Example successful development bookmaker business, watch the video:

Franchise cost amount

The best choice for budding entrepreneurs who want to open a bookmaker's office, will be a franchise job.

This will require less effort, time and money. If you already have a partner, then you can open an office in just 2 weeks.

Main benefits of franchising are:

  • There is no need to keep a large staff of analysts.
  • To open you will need a small investment.
  • Provided high level profitability of the establishment (up to 40% of monthly turnover).
  • Save time and nerves on obtaining a license.

Investment volume

Next, we will calculate how much it costs to open a bookmaker's office as a franchise the amount of initial costs and monthly expenses. Among the most popular franchisors are Fonbet, Chance and other bookmakers.

Significantly You can reduce these amounts if you open an establishment on the Internet. In this case, there is no need to pay rent and it becomes possible to reduce the number of staff.

Capital investments – 425,000 rubles.

  • Registration as an LLC, license and other documents – 200,000 rubles.
  • Equipment and furniture – 100,000 rub.
  • Rent of premises – 30,000 rub.
  • Repair and decoration of the premises - 50,000 rubles.
  • Salary for staff – 30,000 rub.
  • Advertising a point – 15,000 rub.

Monthly expenses – 90,000 rubles.

  • Rent – ​​30,000 rub.
  • Salary for staff – 30,000 rub.
  • Payment for the line is approximately 25,000 rubles.
  • Utility costs and Internet – 5,000 rub.