Nowadays it has become very popular to receive additional education, both in the field of their profession and additional self-education for adults and children. Demand creates supply, so opening a training center for additional education is quite a good opportunity to earn money. Let's consider all the stages of how to open a training center?
How to open a training center - choosing a niche!
Decide in what format you want to teach and who?
Typically, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, and educational marathons.
They are conditionally classified:
- According to training time.
The duration of the events depends on the declared program, which can last from several hours to several years.
This long-term training format includes foreign language courses, design and other disciplines. The program is divided into several levels of training, the duration of which on average is from 3 months to 2 years. Long-term training is good because long time Income will come from students in the form of monthly contributions.
Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.
- According to the subject of the courses, which can be:
Professional is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.
General education - when they develop individual skills, for example, foreign languages, or upgrade personal qualities, the so-called personal growth trainings that are now popular.
Creative courses where they teach how to draw, sew, knit, make dolls, bead weaving, embroidery, wood carving and others, in a hobby format.
- Classification by audience age.
They are divided into children, teenagers and adults.
Having decided on the training program and audience, we move on to the next step.
How to form a staff?
To ensure the life of the training center, you will need an administrator, an accountant, teachers, and a cleaner.
Teachers can be either full-time employees or invited from outside. 
A specialized training center that teaches the same courses over and over again requires a permanent full-time teaching staff.
There are training centers that serve only as a platform for conducting educational programs. Nowadays this format is popular, when areas from hours to several days, equipped with everything necessary for holding events, are rented out for rent. educational events. In this case, teaching staff is not needed, an administrator or a cleaning lady is enough. The accountant is also a freelance outsourcer.
How to choose a room?
Mostly educational institutions are located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location instead!
An exception may be residential areas, which are convenient for children's educational centers.
The premises must comply with sanitary standards.
Its size and layout depend on the chosen concept of the training center.
These can be either large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen where employees can relax at lunch or students can have a snack during the educational process. 
What equipment is needed?
The main equipment is tables, chairs, a board or flipchart, a projector, and stationery.
Depending on the subject of the training center, you may also need training methodological material, computers, for children - toys and carpet covering on the floor.
How to make it official?
There may be questions: how to open a training center, you need a license. For reference educational activities Course format does not require a license. Only there must be mandatory registration with the tax authorities.
The following package of documents is also required:
List of training programs of the center;
— documents for the presence of highly qualified teaching staff;
— documents for premises that meet all sanitary standards;
— documents to provide the learning process with everything necessary;
— information about the registration of a non-state educational institution. 
What will the costs be?
It’s difficult to say a specific number, because... The cost of rent and employee wages differ significantly from region to region.
In order not to lose sight of anything, let’s summarize what they consist of:
- Renting a premises may require additional repairs;
- Purchase of equipment;
- Staff salaries;
- Advertising costs;
Some expenses can be reduced on salaries. For example, pay salaries based on the number of students.
Advertising costs may vary. Depends on the promotion methods. One working method is online advertising. It is not necessary to create your own website right away; it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper on initial stage than investing in a website.
How should you promote your training center?
The marketing development strategy is based on the chosen concept.
If you teach professions, then it is worth getting the support of employment centers that can refer you to you for retraining. Post advertisements on city forums.
For children's centers it is necessary to place advertisements on forums and magazines for mothers. In children's entertainment centers. He can even go through nearby houses and post an ad at the entrance.
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In this material:
Many businessmen who plan to start their own business with minimal investment, are thinking about how to open a training center, because education is always in demand among the population.
Many people dream of working for themselves and starting their own business, but not everyone takes the plunge. This is often due to a lack of Money for initial investments, because everyone knows that without initial capital it will not be possible to bring your business idea to life. At the same time, nowadays there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Undoubtedly, large sums You shouldn’t expect any help, but what is offered in the form of subsidies can be considered quite a decent amount to start your own business. The main thing is to spend money wisely and really implement good business plan training center.
If Russian citizen If you are planning to open your own business with a small initial investment, you can try yourself in the field of teaching. Moreover, you don’t even have to be an experienced teacher to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself only decides organizational matters, performs simple accounting work and can work as an administrator to save on salaries.
Room and furniture
When it comes to a training center, you don’t need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point that a training center business plan should contain is the selection of experienced personnel. But in addition to this, students must be provided with a good environment in which it will be pleasant to study. To do this, you will need to purchase high-quality and modern furniture for classrooms.
Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so rent will become a significant expense item.
As a rule, a center for training everyone consists of such premises as a reception area, where there will be an administrator’s desk and a waiting room with upholstered furniture, several classrooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teachers' room and bathroom.
These are the main premises that will be difficult to do without. Additional classrooms may also be needed, although everything here depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.
As for the location of the training center, transport accessibility and developed infrastructure are important. You can open a training center in residential area, but it is important that it can be easily found. It is unlikely that people will search for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and business cards.
Staff and training program
When opening a training center, no matter what direction, the most important condition will be highly qualified personnel. If a businessman has friends who are teachers, this is great, since he can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready to do part-time work, since the salaries of specialists, unfortunately, are quite low.
A training center will be in demand if it offers its clients a special training program. It can be developed jointly with experienced specialists. It is important that the training center is different from what other institutions of this type offer. This is the only way to win the competition.
Documents for starting a business
A training center is a business that does not require significant investments, but in order for the work to be legal, all the paperwork must be completed correctly.
Moreover, when it comes to training people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.
But first, a businessman must register as an individual entrepreneur. This is necessary for officially conducting business in the Russian Federation. In addition, it is necessary to choose a suitable taxation system, which in this case PSN may perform. It is important that the number of employees does not exceed 15 people. In addition, the entrepreneur must go through the registration procedure in Pension Fund and officially become an employer.
To obtain a license to provide training services, you need to prepare a large package of papers. This includes the training center program, information about the personnel and their qualifications, data about the premises, and the equipment used. Must be present at the training center educational literature in the right quantity. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permitting documents educational institution will not be permitted to work and will not be able to issue valid course certificates.
But it is worth noting that not all entrepreneurs who open their training centers care about the license. If a person wants to gain knowledge and not a diploma, he will not be very concerned about the license. But the received certificate will not be taken into account at the official level.
Advertising of the establishment
In order for people to know about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity, but the quality of the audience that is important, so not all marketing techniques are suitable here.
One of the most popular types advertising to attract customers is considered to be the creation of your page in in social networks. Here you can find many people who will be interested in such information. Moreover, this way advertising will be available to precisely those people who have the opportunity to study at the new center, that is, those living nearby.
You can print out advertisements and hang them on poles. This is good and effective method, but requires spending money in contrast to disseminating information on the Internet. The main thing is to get the first grade, and only after that, when about high quality training in the center will become known to one group of people, popularity will begin to grow quickly.
The training center is good way open your own business with small investments. At the first stage, 10 thousand dollars is enough, which will quickly pay for itself.
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Many people dream of starting their own business, because it is much more interesting than being employee and not realize your plans for years. Today, starting your own business is much easier than it was decades ago. If you have a great idea, entrepreneurial spirit and a small start-up capital, you can create a truly prosperous enterprise.
What kind of business is better to start? The answer is simple: the one that is closest to you, understandable and interesting. If you are not at all interested in medicine, there is no point in opening a pharmacy.
Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.
Step 1. We draw up a business plan for the training center
You won’t go far without a business plan; it’s important to immediately write down everything that concerns your own business. Decide what type of training center you like. For example, you want to open courses foreign languages, circle applied sciences or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).
You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you plan to teach classes yourself. Consider these points at the very beginning of drawing up your business plan.
Step 2. Select a room
The premises should be the next point in the question of how to open a training center. Naturally, it must be large, with a sufficient number of rooms. There must be:
- reception area for registering for classes and receiving consultations;
- several classrooms, well lit and ventilated;
- a room for employees where they can relax and have a snack during lunch;
- toilet and sanitary room where the cleaning lady will store the sanitary
oh inventory.
If desired, you can add other rooms: a waiting room for parents (if you are thinking about how to open a training center for children), a dressing room, etc.
The location of the room depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center next to sports schools, gyms or large companies.
Applied science courses are attended mainly by young people who can easily combine sports and attendance at educational programs.
But it is better to locate children’s centers near bus stops: it will be easier for parents to bring their children to classes. In addition, you should not rent a room above the second floor. If you rent an office in mall, it should be easy to reach.
Step 3. Buy furniture
The choice of furniture depends on the type of training center. But there are still some mandatory points. The purchase should be included in the business plan:
- tables and chairs;
- computer (if you organize applied courses, there should be several computers);
- cabinet for storing educational literature;
- printer with copier;
- educational literature;
- office supplies.
Again, look at your profile: a children's development center will need carpets to allow children to play freely on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive board.
Naturally, the premises should be redecorated to facilitate a pleasant pastime while studying.
Step 4. We select personnel and draw up a program
What is needed to open a training center, besides all of the above? Of course, find professional teachers. If you know teachers or are a practicing teacher yourself, great. Otherwise, you will have to search a little longer. Don’t forget to draw up a lesson plan and program; you will need this to obtain a license to open a training center.
Pay attention only to those teacher candidates who have the appropriate education and work experience. This is very important in order to create the “face” of your center or courses.
Step 5. Collecting documents for opening
What documents will you need to open a training center? There are quite a lot of them, because this is a serious business. So, the documents folder includes:
- a list of educational programs of your center;
- information about the availability of qualified teaching staff;
- information about the existing premises that meet the standards for conducting educational activities;
- information about the availability of the necessary educational literature and technical equipment;
- information about the organizers of the training center and its registration as a non-state educational institution.
Of course, you need a license to open a business of this kind. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?
We already mentioned in passing above that if you register your activities simply as courses (for example, design courses, programming courses, language courses), you do not need to obtain a license. But you will need to register as a private entrepreneur.
Step 6. We are looking for clients and advertising our training center
So, you already know how to open a training center. It's time to take care of the clientele issue. To do this, it is worth doing advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums - this required condition conducting an advertising campaign.
Since nowadays almost everyone and everything has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print advertisements, leaflets, prospectuses, but this is not necessary, because such advertising is not so effective now, and sometimes even irritates potential clients.
It has become profitable to open new training centers due to the increasing need of the population to obtain additional certificates in short-term educational courses.
Capital investments in a training center, the area of which will be up to 200 square meters, and which is designed for from 100 to 150 students, will amount to from 13,000 to 15,000 conventional units. The training center will pay for itself within 6 to 10 months. The profitability level is about 30%.
Monthly turnover ranges from 10,000 to 15,000 conventional units.
About 200 training centers have been opened in St. Petersburg. These training centers provide short course services. The main competitors of the training center are:
- Higher education institution (HEI);
- Secondary specialized educational institution (technical school);
- College;
Also, often all educational institutions create auxiliary academic disciplines on their basis.
High level of demand in last years They use electives, the duration of which is 20-60 lessons. One course, lasting 40 teaching hours, costs from 3,000 to 4,000 rubles.
Attracting students can be done by opening and introducing additional original courses and programs. Examples could be exclusive courses on advertising and marketing. The courses are developed by teachers. Training centers receive information from employers about the most popular and new training courses.
The main criterion for successful business is a competent and qualified staff (teachers).
It is possible to organize educational complex on the basis of a certain company, as an additional division. In addition, having opened an educational institution, there is a good opportunity to save money by concluding a rental agreement for premises for a certain period of time, and not for the whole day.
Consequently, by opening a new training center, it is possible to bypass the main costs of rent and equipment for premises. Capital investments in the business will be from 2,000 conventional units.
Stage 1. Concept and registration
The formation and profitability of a company will depend on the idea and concept. First of all, it is necessary that these ideas differ from other training centers.
There are the following ideas and concepts of training centers:
- Training centers with standard courses: accounting, taxes and taxation, design courses, personal computer courses and others;
- Automated training centers (office applications; 1C: Configurator, Accounting, Enterprise);
- Training training center;
- Training center with individual and specific teaching (female security guard and other original courses);
Registration legal entity carried out as registration of a non-state educational institution. When registering, you must indicate your main activity. In accordance with the Civil Code Russian Federation, the main activity of a non-state educational institution cannot be the receipt of net income; the profit received must go to the improvement and growth of the educational center.
The assistance of a legal adviser and lawyer will cost the training center 200 conventional units.
When providing services, it is best to choose simplified system taxes. In this case, payments will be 6 percent of profits.
The profitability of a training center depends on the concept.
Stage 2. Personnel and wages
Staffing for the educational institution and their remuneration
The staff consists of 7 to 11 people.
Stage 3. Premises
To organize a training center for training from 100 to 150 students throughout the whole day (4x shift work; morning shift, 2 shifts during the day and one shift in the evening) you need to start selecting premises from 200 square meters:
- Classrooms (2 pieces) of 50 square meters each (training in a room of 50 square meters is allowed for groups of up to 10 students);
- A training room equipped with computer equipment (60 square meters). Up to 10 students can also undergo training;
- The remaining 40 square meters are allocated for the reception area and the manager's office;
Result: rent for 200 square meters, taking into account the cost of one square meter from 30 conventional units - 6,000 conventional units monthly. However, in practice, educational institutions have the opportunity to lease premises from the State Property Management Committee. In this case, the training center has the opportunity to rent premises at a lower price - from 15 conventional units per 1 square meter.
To organize a training center, a room of about 200 square meters is required. The rent will be 6,000 conventional units monthly.
Stage 4. Equipment and facilities
Equipment for the training center and its cost
The result is from 6,500 conventional units.
To purchase a complete set of equipment and necessary equipment a training center will need about 6,500 conventional units.
Stage 5. Licensing
To obtain a license to carry out educational activities, you must provide the following set of documents:
- An application indicating the developed educational programs that will be taught to clients;
- Information about personnel, the number of personnel and qualifications of employees, as well as information about the expected attendance of the institution;
- Information about classrooms, classes and accommodations;
- Information about the provision of courses with the necessary material and technical base and necessary literature(extracts from balance sheets are provided, as well as a list of references for each curriculum and discipline);
- Information about teachers (information is provided on each discipline with a teacher);
- Additional information (founding information and data, registration certificate, etc.);
The decision to grant a license and review of all documentation lasts about 4 weeks.
To obtain a license, you need to submit a package of documents to the relevant authority and wait for a decision for 1 month.
Stage 6. Students
A profitable class should consist of about 10 students.
Every month the training center must recruit from 10 different classes in various areas.
The main way to attract students is by advertising.
The main method of attracting students is advertising.
Not so long ago, in Soviet time, a person’s educational level did not play a global role in his fate. There was not such fierce competition in the labor market as there is now, and even without skills, everyone had the opportunity to get a job and receive a stable salary wages. Moreover, they could learn many professions right at their place of employment. They also paid for it!
At that time, most could not even think that the times would come when it would be necessary to have not one specialty, but even two or three, and that in the conditions of gradual transformation of the economy, some professionals would simply find themselves out of work. Previously, no one wondered how to open a training center, and had no idea that training could be used to build a very profitable business.
In modern times, everything has changed dramatically. Nowadays, employers prefer to hire ready-made personnel, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children; many want to improve their level or acquire short term new profession. Not everyone has the opportunity to spend long years for expensive education in universities, so a business built on short-term training is now considered highly profitable and relevant (if there is a correctly drawn up business plan), which this moment interests many investors and entrepreneurs.
It is important to note that if a person has a plan to open any non-state educational institution (NOU), then he should know that such a business is subject to mandatory licensing by the educational supervisory authorities at the level of a constituent entity of the Russian Federation.
Licensing must be included in the business plan, since without this procedure such activity will be considered illegal, and the entrepreneur will inevitably face large penalties.
This process includes providing necessary documents to the licensing authority. Their consideration usually takes place within a month, and if the applicant meets certain requirements, then a decision is made to issue a license. In this case, it is advantageous to pay tax using a simplified system.
List of required documents for a licensed body
- An application in which it will be necessary to indicate which educational programs will be provided at the training center.
- All information concerns teaching staff, who must correspond to their category and have supporting documents. The staffing level must correspond to the declared number of future students.
- Documents confirming the availability of appropriate premises for training and its plan.
- Information that the necessary technical equipment of the premises and the corresponding educational literature for each declared training program.
- Information on registration of the training center as a non-state educational institution with a list of the entire founding staff.
Return to contents
What starting capital is needed, and what will profitability depend on?
As can be seen from the above, the training center must be equipped with special equipment, and therefore, after selecting a suitable premises (it must be at least 200 sq. m), the entrepreneur’s plan must include the cost of purchasing necessary furniture, technology and so on. For example, if you plan to open computer courses, then for this you will need to buy items such as modern computers, tables and chairs for them, copiers, faxes, and so on.
If there is a plan based on training future hairdressers, then the center should contain completely different attributes: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase consumables (shampoos, varnishes, combs, scissors), which will be needed for training specifically in the profession of a hairdresser.
In other words, which one will be needed start-up capital, V to a greater extent depends on the focus of the training center and its volume. Before starting their activities, a business plan is worked out strictly individually by each entrepreneur or investor, and it is impossible to give exact figures for the required initial capital.
You can start such a business with an amount of approximately 300 thousand rubles on hand. The training center will be relevant both in big cities and in villages, where there is currently a catastrophic shortage of training personnel. The business plan is calculated based on the fact that renting a suitable premises will cost an average of 1-2 thousand rubles per 1 sq. m. m.
Non-state educational institutions can be opened in several areas of study. For example, it may include accounting, computer and language courses. Today, such areas as training in the 1C program, website design and layout, studying Feng Shui and many others are popular. In fact, the choice of course focus in this area is unlimited, and you can include in the business plan Additional services By individual training even during the work of the center. Such additions may also change depending on fashion trends.
If there is a fashion for handmade goods, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market with various professions. If there is an overabundance of any specialty, you will need to abandon training for it in your center and offer the population a more popular option.
It should be taken into account that the more services an educational institution provides, the more significant the profit will be and, accordingly, the faster it will pay for itself. Depending on the funds invested, the cost of renting the premises, on what kind of marketing plan, and other factors, such a business will approximately pay for itself in one to two years. Its return on investment is typically approximately 30% of the investment.