The first paragraph contains basic project data.

Sample:

Activities: beauty services.
Location: indicate the city and district in which the enterprise is opening, and the population.
Area: 70 square meters.
Ownership form: rent
Schedule: 9:00-21:00 , seven days a week.

Services provided:

• Hairdressing salons (including hair extensions);
• Manicure and pedicure (including nail extensions);
• Epilation;
• Cosmetology, including hardware;
• Body care (wraps, massage);
• Tanning in the solarium.

Market analysis

Target audience: people aged 18-45 years. Moreover, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a residential area, built up multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential clients of the establishment.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your own advantage for each competitor. For example, a “protection” from a large establishment will be a service that only you offer, a bright sign, and affordable prices.

Business organization

This paragraph provides a description of registration entrepreneurial activity, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

1. 93.02 Providing services in hairdressing and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
2. 93.04 Physical education and health activities (massages, solarium).
3. 85.14 Other health activities.
4. 52.13 Other retail trade in non-specialized stores.
5. 52.33 Retail trade in cosmetics and perfumes.

A package of documents with which you can start working: permits from the Sanitary and Epidemiological Station, State Fire Inspectorate. For cosmetic procedures, hair removal, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get clients to come to you, develop competitive advantages. For example, an average price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo ($100-150);
• Website development and promotion ($150-350);
• Printed handouts: leaflets, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote your establishment using a website, communities in social networks(VKontakte, Facebook, Instagram). The most important channel is the clients themselves, “word of mouth”.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Opening ceremony with a drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not be deterred by an “unreasonable price.”

Pricing

Taking into account the establishment’s orientation towards the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are indicated in dollars):

Salon

• Haircut. Women's - 7-8, men's - 5;
• Laying - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extensions - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extensions - 23;
• Eyebrow extension - 30;
• Eyebrow correction – 4.

Nail care

• Manicure – 5;
• Pedicure – 11;
• Paraffin therapy – 4;
• Nail extension – 12-30 depending on the technology.

Depilation and hair removal

• Depilation of the lower leg – 8;
• Depilation of thighs – 8;
• Hand depilation – 8;
• Armpit depilation – 6;
• Classic bikini – from 8;
• Deep bikini – 18;
• Electrolysis – 16/hour;
• Laser hair removal - 4.5/1 sq. cm;
• Photoepilation – from 55.

Cosmetology

• Ultrasonic facial cleansing – 26;
• Whitening with vitamin C – 15;
• Facial massage – 12;
• Facial peeling – 30-60;
• Correction of facial wrinkles (Botox, Relatox, Xeomin) - 4/unit;
• Anti-rosacea program – 29-38;
• Lip augmentation with Botox - 5/unit (about 150 - full course).

Body care

• Massage – from 13;
• Lymphatic drainage massage – from 23, general – 70/hour;
• Vacuum roller massage – 15/session;

Wrap

• Honey – 20;
• Algae – 23;
• Chocolate – 23;
• Thermal wrap – 46.

Solarium

3-4/10 minutes.

Production plan

In order for an institution to generate good income, it is necessary to place as many jobs inside as possible.

Premises requirements:

• Separate entrance;
• Water supply is cold and hot. Water should flow not only into utility rooms, but also into the work area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe – 9 sq.m. m;
2. Hairdressing salon – 15 sq.m. m;
3. Makeup artist area – five square meters;
4. Manicurist area – 6 sq. m;
5. Massage room– 11 square meters;
6. Cosmetology room – 10 sq.m. m;
7. Solarium – eight square meters;
8. Utility room – 3 sq.m. m;
9. Shower room - three square meters.

Renting such a space will cost about $900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the establishment (prices in dollars):

Waiting area

• Reception desk – 300;
• Cash register – 180;
• Computer, telephone – 300;
• Wardrobe for things – 230;
• LCD TV – 240;
• Sofa – 150;
• Coffee table – 70.

Hair salon

• Two armchairs– 300-400. A good selection of inexpensive hydraulic seats is provided by the Image Inventor brand.
• Workplace with mirror(two) – 300. Image inventory or Panda.
• Suchoir– 150. An inexpensive one can be purchased from the Profreshenie company, a more expensive and better quality option is from the Italian company Vision.
• Climazon(two) – 550. In the middle price category, Polish “Harmony”, Italian EGG, Ceriotti are popular.
• Armchair with sink– 240. The best and inexpensive manufacturers – Image-master, Image-inventor.
• Washing– 130. Recommended and high-quality for little money - Italian Laguna, “Sonata” from Image Inventor.
• Sterilizer– 55. Sanity, Germix.
• Cart(two) – 96. Modus, Artecno.

Nail care salon

• Manicure table – 90. Best options offered by Artecno, Madison, Euromedservice.
• Stand – 110. Artecno.
• Manicure machine – 300. Saeshin, Euromedservice.
• Manicure hood – 60. Ultratech.
• UV lamp – 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Wax melters, equipment for paraffin therapy – 100. Yoko, Madison.
• Shelves – 75. Lemi, Armando.
• Pedicure bath – 30. Polaris, Freezing.
• Pedicure machine – 1000. Podomaster, Unitronic.

Makeup

• Armchair – 40. Image master, Lemi.
• Mirror and table – 230. SalonISPA, J-Mirror.

Cosmetology salon

• "Toplazer" for photoepilation - 4600.
• Vacuum roller massage device "Diflexi" — 5300.
• Pressotherapy device "Bloomoon" — 2300.
• Ultrasonic peeling device SILVER FOX – 320.
• Master's chair – 75. Madison, Gezatone.
• Couch – 200. Madison, Image Inventor.
• Cosmetologist's table – 120. Lemi.

Body care

• Thermal blanket SILVER FOX – 300.
• Electric massage couch – 200. Cesare Qaranta, Belberg.
• Massage therapist table – 40. Belberg, Diakoms.
• Wrap couch (spa couch) – 1800-2000. Relatively inexpensive and convenient options are Libya, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. Optimal and time-tested options - Luxura, MegaSun, SmartSun.
Horizontal – 9000. Luxura, MegaSun, ErgoLine.

In addition, there are still a lot of smaller acquisitions that need to be made.. These include cosmetics, tools, consumables, and uniforms for workers (three sets per person).

Most often, craftsmen come to work with own set tools. But in any case, it’s worth knowing which brands offer the highest quality tools and consumables in the beauty industry. The “face” of an enterprise greatly depends on the brands whose products it works with.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• London;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dickson;
• BaByliss;
• Moser;
• Hairway.

Cosmetics and makeup tools:

1. Divage;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Nail tools and supplies:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• Redmond;
• Vitek;
• Scarlett.

Cosmetics for body wraps:

1. Algotherm;
2. Bleu
3. Arabia Organic.

Organizational plan

The staff includes:

• Administrator;
• Control;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; specialized education is required for a cosmetologist.

Only the administrator, manager and cleaning lady receive a salary. All craftsmen receive a percentage of the work performed - 30% from the cost of the service + tip.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and renovation of premises, finishing;
3. Technological and engineering design, carrying out necessary communications;
4. Receipt permitting documents and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

Also by, for completeness.

Risks

Before we start it is worth assessing the possible risks and develop ways to overcome them.

• Emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the range of procedures.
• Deteriorating market situation, decreased solvency. It will help to develop additional proposals, introduce special programs, and conduct promotions. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you won’t lose visitors.
• Theft. Security alarms and property insurance will help you avoid this.

Financial plan

Let's understand the financial model of the business.

Capital costs ($)

• Registration with the Federal Tax Service, obtaining permits – 1000;
• Rent for a year in advance – 11 thousand;
• Interior design development – ​​1500;
• Engineering design – 700;
• Process design – 400;
• Repair of the building, premises – 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting – 3000;
• Decoration, purchase of decorative items – 3000;
• Appliances, furniture, equipment – ​​38 thousand;
• Purchase of consumables – 3000;
• Advertising – 1500;
• Unforeseen expenses - 2000.

Total– 68 thousand dollars.

Monthly costs (USD)

• Payroll fund – 1500 (masters work piecework);
• Accounting – 250;
• Purchase of consumables – 1000;
• Advertising – 200;
• Utility bills (including garbage removal) – 100;
• Unforeseen expenses – 150.

Total– 3200 dollars.

Efficiency and income

Efficiency calculations are carried out based on the fact that in the first months the salon will be occupied by 30-40%. This figure increases to 50-60% by the end of the first year and to 85% by the middle of the third as the establishment’s popularity grows. Peak sales are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about 20-40 dollars. Revenue in the first 4-6 months will be about 7 thousand dollars, and the net profit (including the salaries of the craftsmen) will be about 2000 $. Positive development dynamics allow us to reach revenues in the region of 24-30 thousand dollars in two to three years.

Only detailed plan Then you can begin to act. All events must be scheduled literally week by week. and stick to the schedule. Then the return on business will be optimal.

Today, people are increasingly striving to have a beautiful appearance. This becomes a great incentive for opening new beauty salons. In terms of demand, the salon business is highly promising. A business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.

Project goal: making a profit by providing beauty services to the population.

Key success factors for a beauty salon:

1. The steadily increasing desire of Russians for Western standards of beauty.
2. Improving the service.
3. Increasing the number of services
4. Increase in the number of male clients (1/4 of salon visitors are men).
5. Opportunity to attract specialists high class, training in the best foreign workshops.
6. Understanding the difference between home care and professional care cosmetic procedures in the salon.

The initial investment amount is 945 000 rubles

Break-even point is reached on the second month of work.

The payback period is 10 months.

Average monthly profit of the 1st year of project implementation 127 600 rub.

2. Description of the business, product or service

Salon business- a fast-growing direction.

A novice businessman should know that in a newly opened salon there is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

This salon is located in residential area, within walking distance from the houses. It is convenient to visit both after work and on weekends. The room is cozy, warm atmosphere. The beauty salon is included in the economy segment and has relatively low investments and quick payback. The average bill for such a salon is 700-900 rubles. It has a large flow of clients and is not subject to economic crises.

Types of services:

• Hairdressing services: coloring, highlighting, extensions, hair straightening, various hairstyles and styling, hair care;
• Nail service: manicure, pedicure, gel polish, shellac, nail extensions;
• Body depilation with wax, sugar (sugaring);
• Classic, relaxing, anti-cellulite massage;
• Facial tattooing, correction and coloring of eyebrows and eyelashes.

To maximize profits, the beauty salon sells related products:

• Hair care products;
• Body care products;
• Decorative cosmetics.

3. Description of the sales market

The beauty market in Russia is still far from saturation. The demand for beauty services continues to grow; currently market saturation is no more than 50%. Market operators predict growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even during the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in your pricing policy and think through your strategy.

Target Audience

The target audience of the project can be divided into two separate categories: potential target audience and real target audience.

To potential target audience This includes all people who need to visit a beauty salon from time to time. These can be people of any age and gender with average and below average income. The services of hairdressers are in greatest demand among consumers. Most of the remaining services are designed for women aged 27 to 45 years. As a rule, they are the ones who pay more attention to their appearance and make up the bulk of consumers and are real target audience salon

4. Sales and marketing

5. Production plan

The main goal of the project is to open a beauty salon and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for placing a beauty elephant:

• Location: residential area;
• Room area - 70-100 m2;
• Separate entrance from the street or from the end;
• It is desirable to have parking for 5 cars or more;
• Preferably the first floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a convenient and short flight of stairs. It is not recommended to consider the location of the salon above the second floor;
• A place on the façade facing the street is required to place a sign; it is also advisable to have a place to place a banner.

Registration of a legal entity.

Activities can be carried out either by an individual - individual entrepreneur, or legal entity- OOO.

Conclusion of the SES.

To get it, you need:

• Technical documentation for the premises;
• Assortment list;
• Agreement with an organization for waste and hair removal;
• Agreement for washing negligees and towels;
• Documents for sterilizers;
• Agreement for disinfestation, disinfection, sanitary passport;
• Contract for maintenance of the exhaust ventilation system;

In addition, a sample beauty salon business plan should indicate the need for the following list of documents:

• Conclusion on work from the fire inspectorate;
• Permission to carry out activities from the administration of the locality;
• Permission to trade related goods (from the administration and SES);
• Agreement with ZHU for maintenance(electrical wiring, water supply, etc.);
• Agreement with the organization for servicing the cash register;
• Personnel documentation package;

6. Organizational structure

Staffing:

• director - 1,
• administrator - 2,
• masters - 8.

The total number of employees is 11 people.

For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. Testing the professionalism of craftsmen should only be carried out by a qualified specialist in this field. The oral interview must be combined with practice. During an interview with craftsmen, it is necessary not only to assess their level and work experience, but also to evaluate their behavior, sociability, and friendliness.

Ways to find employees: advertisements, employment exchange, educational institutions, acquaintances, internet.

The method of calculating wages for craftsmen is piecework. Craftsmen receive 40% of the work done. Administrators and directors receive a fixed salary.

Calculation of wages of employees, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Nail service
Hairdressing services
Cosmetology
Administrator, 2 people
Director
Total:

	7 month	8 month	9 month	10 month	11 month	12 month
Nail service
Hairdressing services
Cosmetology
Administrator, 2 people
Director
Total:

7. Financial plan

Investment costs for opening of this business amount to 945,000 rubles.

Sales plan for the 1st year of project implementation, rub.

REVENUE	1 month of work			2 month of work			3 month of work
	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total
Master1
Master2
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale
TOTAL REVENUE

REVENUE	4 month of work			5 month of work			6 month of work
	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total	Number of clients (month)	Wed. We're standing. services (rub.)	Total
Total nail service, incl.
Master1
Master2
Total hairdressing services, incl.
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale

When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international standards business planning (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand in more detail all aspects of the salon business. We hope this information will be useful to you.

Project idea (Summary)

The idea of ​​the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future establishment, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up marketing plan actions and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, based on them, assess the potential efficiency and possible risks associated with the implementation of the project.

First, let's define the initial information:

• The proposed location is a densely populated residential area in a city with a population of 500 thousand people or more;
• Interior area – 108 sq. meters (the premises are under long-term lease);
• Opening hours: daily from 9.00 to 21.00;
• Planning horizon (time period during which the effectiveness of this business plan will be assessed) – 5 years;
• Discount rate – 14%;
• Organizational and legal form – Individual entrepreneur;
• Tax system – Simplified (15% income minus expenses);
• The establishment's staff is 15 people;
• The estimated volume of investment is 4.2 million rubles;
• The source of investment is the owners’ own funds.

It is expected that the beauty salon will provide a wide range of services in all main areas of the beauty industry:

• Hairdressing services;
• Hair coloring services;
• Hair curling and styling;
• Mani Pedi;
• Cosmetology services;
• Facial care;
• Solarium;
• Massage, etc.

Also, all clients will be able to purchase all kinds of cosmetics for personal care if they wish.

Project Concept (Project Description)

The beauty salon project will target visitors with an average income, who should make up the bulk of the population of the city area chosen for location. As a rule, most of the potential clients of such establishments are people living within walking distance.

Maximum proximity to potential clients was chosen as a key location criterion. The opening establishment will be located on the ground floor of a residential building near the central boulevard of a densely populated area of ​​the city. When choosing a location, you should pay attention to such criteria as:

• Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an undeniable advantage);
• Proximity to the city’s pedestrian arteries (central streets, boulevards and alleys);
• The presence of dense residential buildings in the location area;
• Availability of convenient access roads and parking spaces where you can leave your car;
• Development of adjacent infrastructure ( shopping centers, shops and restaurants).

Structure of space use

To provide the stated list of services in a beauty salon, you will need to post:

• Hairdressing salon – 25 sq.m.;
• Manicure and pedicure room – 12 sq.m.;
• Cosmetologist's office – 18 sq.m.;
• Solarium – 5 sq.m.;
• Massage room – 12 sq.m.

Also, part of the area will be occupied by utility and administrative premises:

• Reception area – 16 sq.m.;
• Staff rest room – 8 sq.m.;
• Utility rooms – 12 sq.m.

The total area including all premises will be 108 square meters. m.

Table 1. Structure of space use

Name of the premises	Area, sq.m.
Total:	108
Hair salon	25
Cosmetologist's office	18
Manicure and pedicure room	12
Massage room	12
Solarium	5
Reception area	16
Staff break room	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential clients.

The average bill for services provided will vary depending on the direction:

• Hairdressing services – 900 rubles;
• Cosmetology services – 1500 rubles;
• Massage – 1600 rubles;
• Manicure, pedicure – 900 rubles;
• Solarium – 25 rubles;
• Sale of cosmetics – 1100 rubles.

To start operating, you will need to register with the tax authority of the subject in which you plan to open. The best option for the organizational and legal form of a beauty salon is to use the status Individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:

• Ensure that the premises comply with fire safety regulations;
• Obtain an expert opinion from the sanitary and epidemiological service;
• Register with Rostechnadzor;
• Obtain a GOST-R certificate of conformity.

Organizational plan

The staff of the future beauty salon will consist of two categories: administrative and production.

Administrative staff are the people necessary for the normal functioning of the salon and maintaining its activities. It will include:

• Administrators;
• Accountant;
• Cleaning woman.

The production staff are the craftsmen and stylists who will provide the services. Composition of production personnel:

• Stylists;
• Cosmetologists;
• Manicure and pedicure specialists;
• Massage therapists.

Administrators working on a 2/2 schedule will receive 30 thousand rubles monthly. Accountant responsible for maintaining accounting records and timely submission of accounting and tax reports – 20 thousand rubles per month. Cleaning lady – 18 thousand rubles per month. The remaining employees will receive a percentage of the services they provide:

• Hairdresser-stylist – 40%;
• Cosmetologist – 40%;
• Manicure and pedicure specialist – 40%;
• Massage therapist – 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles.	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
Hairdresser-stylist	5
Cosmetologist	2	40% of the cost of the service provided
Manicurist	2	40% of the cost of the service provided
Massage specialist	2	35% of the cost of the service provided

The wages of hairdressers and stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will come from the salaries of massage therapists. The share of manicure and pedicure specialists is 13%. Administrator salaries will require 12% of total costs. Accountant – 4%. And the remaining 3% will go to pay the cleaning lady.

One of the most important points is to acquire everything necessary equipment. To organize a full-fledged operation of a beauty salon, you will need equipment of the following categories:

• Hairdressing salon equipment;
• Equipment for a cosmetology room;
• Manicure and pedicure room equipment;
• Massage room equipment;
• Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one children's chair, two hairdressing sinks, three carts with tools, two dryers, one climazon, a hairdressing vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Hairdressing salon equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	17	-	353
Hydraulic barber chair	3	16	48
Barber chair for children	1	10	10
Hairdresser wash	2	19	38
Tool trolley	3	3	9
Barber mirror	3	7	21
Suchoir	2	13	26
Climazon	1	60	60
Hairdressing vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a cosmetology office, you will need a cosmetology chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:

• Ultrasonic peeling device;
• Device for myostimulation;
• Apparatus for electrolysis;
• Microdermabrasion device;
• Vacuum therapy device.

The total cost of equipment for the beauty salon will be 393 thousand rubles.

Table 4. Beauty salon equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetology trolley	1	8	8
Ultrasonic peeling device	1	27	27
Myostimulation device	1	45	45
Electrolysis device	1	55	55
Microdermabrasion machine	1	43	43
Vacuum therapy device	1	41	41
Chair for cosmetologist	1	8	8
Magnifying lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for a manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Manicure and pedicure room equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	12	-	233
Manicure machine	1	15	15
Hood for manicure table	1	5	5
Ultraviolet lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Manicure lamp	1	7	7
Pedicure machine	1	77	77
Pedicure chair	1	19	19
Ring lamp magnifying glass	1	9	9
Pedicure cart	1	17	17
Pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Massage room equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	3	-	62
Massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium will also be installed at a cost of 350 thousand rubles.

In addition to the above, it will be necessary to equip a reception area and a rest room for staff. The cost of equipment for these two zones will be 149 thousand and 38 thousand rubles, respectively.

Table 7. Reception area equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	11	-	149
Reception desk	1	19	19
Administrator's chair	1	6	6
Cash register	1	15	15
coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for selling cosmetics	2	7	14
TV	1	23	23
Other equipment	-	20	20

Table 8. Breakroom equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
Cooler	1	8	8
Other equipment	-	10	10

Below is general structure equipment costs.

Equipment for a cosmetology office accounts for 25% of total expenses. The share of the hairdressing salon is 22%. Manicure and pedicure room – 15%. Massage room – 4% of all expenses. Solarium – 22%. Equipment for the reception area and lounge – 10% and 2% respectively.

Marketing plan

The key elements of a beauty salon's marketing plan will be the establishment's pricing policy and advertising promotion strategy.

The success and profitability of a business depends on the correct pricing policy. When determining prices for services provided, you should first pay attention to the following factors:

• The market price established in the proposed location area (prices of competitors for similar services);
• Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

• Set the price below the market price. Many of the newly opened beauty salons are resorting to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their specialists, so it will be quite difficult to lure such a client to a newly opened establishment. Price is one of those factors that can influence the client’s opinion about changing the salon.
• Set the price above the market price. This pricing strategy should be used by beauty salons targeting luxury clients. For such people, price is not a determining factor; on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
• Set the market price. In this case, you need to clearly think through and work out the advantages that will set you apart from your competitors. It is necessary to make several “tricks” that would encourage potential clients to give their preference to your salon. As a rule, such “tricks” are a customer loyalty program and a wider list of services provided (the use of new techniques and practices in the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in the spring and decreases in the summer) and weekly (the peak in demand for beauty salons occurs on weekends, and the decline in the first days of the week). To level out serious fluctuations in load, it is necessary to use a flexible pricing system, resorting to all kinds of discount programs.

Advertising is the main tool in the hands of beauty salon owners, with which they can inform potential clients about the opening and the services provided. In order for the salon to be successful and be able to attract required quantity clients need to be given attention great attention advertising strategy.

At the initial stage, the most popular ways to promote a salon using advertising are:

These steps should help promote the salon and attract potential clients at the initial stage.

Schedule (Project Implementation Schedule)

The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:

1. Selection of premises and conclusion of a lease agreement;
2. Registration of a legal entity (LLC or individual entrepreneur);
3. Interior design development and renovation work;
4. Purchase and installation of all necessary equipment;
5. Personnel selection, website development and advertising campaign.

The first task facing future beauty salon owners is to find suitable premises. The premises must meet all necessary criteria. To simplify this stage, you can seek the help of professional realtors.

After the premises have been selected and the lease agreement has been concluded, it is necessary to register the legal entity. The most common forms of registration of a legal entity when opening a beauty salon are a Company with limited liability and Individual entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the full range of necessary repairs.

After the repair is done, you will need to order and install the equipment.

Also, do not forget about selecting qualified personnel and carrying out a set of marketing activities, including developing a website and conducting an advertising campaign.

It is expected that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investments in the project

To implement this project, it will be necessary to invest 4.18 million rubles. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investments in the project

Investment item	Volume of investments, thousand rubles.
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Selection of premises	50
Interior design development	85
Room renovation	640
Purchase and installation of ventilation and air conditioning systems	320
Website development	45
Recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital until self-sufficiency	817

As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. Delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%).
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include renting premises for the first 4 months, staff salaries for the first month of work, paying for utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, website development, personnel selection, advertising and the purchase of inventory of cosmetics.

Income

It is expected that the first quarter will be spent entirely on resolving all organizational issues related to the opening, and the beauty salon will begin to fully operate in the second quarter. The establishment's occupancy in the second quarter will be 29%. After which the load will continue to increase until it reaches the design capacity (reaching the design capacity is planned in 1.5 years from the start of the project).

The income portion will be generated through the sale of services divided into the following groups:

• Hairdressers;
• Cosmetology;
• Mani Pedi;
• Massage;
• Solarium;
• Sale of cosmetics.

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Revenue item	Average cost, rub.
Hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlighting	1100
Hair tinting	1000
Laying	900
Straightening	1000
Perm	1200
Cosmetology
Makeup	1500
Facial cleansing	1300
Depilation	900
Piercing	1700
Tattoo	4000
Peeling	1900
Facial care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Strengthening nails	1000
Nail polishing	100
Nail polish removal	50
Varnish coating	100
Pedicure	1200
Modeling toenails	1200
Nail extensions	1700
Massage
Classic massage	1200
Acupressure	1600
Anti-cellulite massage	1800
Chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
60 minute subscription	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetology services - 1500 rubles, manicure, pedicure - 900 rubles, massage 1600 rubles, solarium - 25 rubles per minute, and the average bill for sold cosmetics is 1100 rubles.

The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total revenues. Massage and manicure rooms will generate 14% of revenue each. Solarium – 3%. And the sale of cosmetics will bring an additional 13% of total revenue.

Expenses

All costs can be divided into two groups:

• Fixed costs;
• Variable costs.

TO fixed costs beauty salons include:

TO variable costs can be attributed:

• Wages hairdressers-stylists (40% of the cost of services provided), cosmetologists (40% of the cost of services provided), as well as manicurists (40% of the cost of services provided) and massage therapists (35% of the cost of services provided);
• General business expenses – 2% of revenue;
• Purchase costs necessary materials– from 5% to 25% of the cost of each specific service;
• The markup on cosmetic products sold is 100% of the purchase price.

The cost price will consist of 46% of labor costs, 23% of the cost of renting premises, as well as payment utilities, telephone and Internet, 19% from the cost of purchasing necessary materials, 5% from depreciation, 3% from business expenses and 2% from taxes.

Tax system

The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached at revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% utilization, revenue from services provided begins to exceed total costs (fixed and variable) and the project reaches positive cash flow from operating activities.

Revenue and net profit

The graph below shows revenue dynamics over 5 years.

As can be seen from the above graph, the beauty salon will begin to function fully only in the second quarter. Gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum occupancy level, after which the revenue indicator will depend on changes in seasonal factors.

The graph below shows the dynamics of net profit over 5 years.

The beauty salon will be unprofitable for the first three quarters. The establishment's first quarterly profit is planned for the fourth quarter. After which the profit figure will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Project effectiveness analysis

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

• Net cash flow;
• Net present value;
• Payback period (Pay-Back Period);
• Discounted Pay-Back Period;
• Profitability Index;
• Internal rate of return.

Net Cash Flow (NCF) is the difference between positive and negative cash flows from a project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

This indicator can also be characterized as the sum cash remaining after satisfying all the cash needs of the investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company without threatening its future activities).

Net cash flow is the sum of cash flows from investing, operating and financial activities organizations.

The higher the net cash flow value, the more attractive the project is in the eyes of potential investors.

As can be seen from the above graph, net cash flow (NCF) after 5 years will be 10,983 thousand rubles.

Net present value (NPV) is the discounted (reduced to a certain point in time) difference between all cash inflows and cash outflows.

NPV shows the current value of income that an investor expects to receive after cash inflows, reduced by the amount of cash outflows, recoup the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, but if the NPV is less than zero, then investing in this project is unprofitable.

Using net present value, it is convenient to evaluate the effectiveness of alternative investment projects (for the same initial investments, a project with a large NPV is preferable).

As can be seen from the above graph, net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback period (PBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and subsequently remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the reimbursement of the initial expenses incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted Payback Period (DPBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project, subject to discounting.

The discounted payback period is determined by the point in time at which the net present value (NPV) becomes (and subsequently remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment.

Profitability Index (PI) is 2.93.

The internal rate of return (IRR) is the interest rate that causes the net present value (NPV) to be zero. The internal rate of return is used to calculate the rate of alternative investments.

Internal rate of return (IRR) of the project63,5 %.

A summary list of performance indicator values ​​is presented in the following table:

Table 11. Project performance indicators

Performance indicator	Meaning
Net Cash Flow (NCF)	10983 thousand rubles.
Net present value (NPV)	6026 thousand rubles.
Payback period (PBP)	2.19 years
Discounted payback period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal rate of return (IRR)	63,5%

Risk analysis

Every investment project subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage to such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also provide several effective ways to combat them.

The risk of loss of competitiveness of communications due to increased activity of competitors in the fight for customers.

The opening of a beauty salon may affect the activation of competitors, which may lead to the loss of some potential customers.

The most productive ways to combat this type of risk are:

• A well-developed marketing plan;
• Correctly structured pricing policy of the establishment;
• High level services provided;
• Clear loyalty program;
• Variety and attractiveness of the services provided.

The risk of high turnover (loss/poaching) of personnel and a decrease in the level of services provided.

The professionalism of the staff does not play a role last role in attracting and retaining new customers. The quality of personnel directly affects the level of services provided and, accordingly, directly affects profitability.

Ways to prevent this risk:

• Efficient system staff motivation;
• System for monitoring the level of services provided;
• Increasing loyalty of staff to management and customers to the establishment.

The risk of reducing the purchasing power of potential customers.

As a rule, this type risks associated with crisis manifestations in the economy. To mitigate such risks, it is necessary to be flexible both in pricing policy and to have the opportunity to influence the reduction of the main expenditure items of the business:

• When paying for labor, it is advisable to use the piecework method of calculation;
• if necessary, be able to switch to another brand of cosmetics used in the salon.

Risk of losing the loyalty of the customer base.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion influencing the success of a salon business. Loyalty is a thing that can be developed over years, but lost in one moment. To prevent this from happening it is necessary:

• Constantly maintain quality;
• Monitor customer satisfaction with service quality;
• Adapt to customer tastes and preferences;
• React to all conflict situations that arise during the operation of the institution.

The risk of technological lag caused by the emergence of new techniques and services in the beauty industry.

The beauty industry does not stand still and every year more and more new advanced techniques and technologies appear. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. Most in an effective way To avoid losing out to competition in the market for new trends in the beauty industry is to constantly participate in thematic exhibitions and master classes.

The organization of beauty salons is one of the promising types of business that attracts many aspiring entrepreneurs. The relevance of this matter is explained by the desire modern people look good, regardless of gender. Many people can live without spectacular false nails, but no one can live without a neat hairstyle. That is why a hairdresser or a small salon will always be in certain demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field get off to a very successful start. To open a new business, an entrepreneur must know which services to provide and which not, and must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to each other. There's one here important aspect Something worth seriously thinking about is the quality of the services provided. It is thanks to high service that a beauty salon accumulates a good client base. If there is competent advertising, qualified craftsmen, and a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You shouldn’t deceive people by proudly calling an ordinary hairdresser a “beauty salon.” When opening this business, it is worth thinking about the audience: for what category of the population is the salon opening? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would not be appropriate.

In the case of this target audience, it is better to call your business a “hair salon” so as not to scare away the category of clients that you are going to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, and special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin registering a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of fire and sanitary services;
• Obtained permission to conduct the selected economic activity;
• Received certificate of conformity;
• Availability of medical records for all current employees.

Some special services of beauty salons must undergo a mandatory licensing procedure. This list includes all services where skin damage is expected. These important points things to consider when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Typically, all salons have the following standard set of services:

• High-quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room with an area of ​​120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for providing hairdressing services;
• Hair care room - hair washing, curling and coloring will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped room for solarium;
• Makeup artist's office;
• Staff premises;
• Utility room.

At the same time, a novice entrepreneur must be aware that any premises will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the premises, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. A business plan consists of the following parts:

• The main goals of starting a business;
• Detailed Description selected industry and new company;
• Description of the services provided;
• Project Summary;
• Analysis of the selected market niche;
• Description organizational issues when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Project effectiveness assessment;
• Probable risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing quality skin, face and body care services, and hairdressing services. Potential clients of the salon can be people with average income, women aged 25 to 45 years.

To implement the project according to all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and above - for a studio in a large metropolis. Next, it is necessary to set specific deadlines for the implementation of this project to obtain the necessary permits and purchase the necessary equipment. The entrepreneur must carefully analyze all these points and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicures and pedicures, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. Large quantity salons are located in cities with a population of over a million - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege for the elite; the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, finding their services profitable and affordable.

Typically, a beauty salon is located on the 1st floor of an apartment building, with a separate entrance and a catchy sign. To refurbish a rented premises, an entrepreneur must be prepared to invest up to 88% of the total cost of the property. You can choose individual entrepreneur as the form of ownership. A simplified tax system is suitable for the salon.

To open a full-fledged beauty salon, you just need to choose only 6 main types of services:

• The full range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extensions, design and correction;
• High-quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, affordable prices, high quality and decent service. Next, you need to provide a price list of all the services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to operate from the State Fire Supervision Authority.

As they say, in any business there are no trifles; an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 legal entity - individual entrepreneur. This type of activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetology massage, manicure, pedicure, professional makeup;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical education and health activities - involving visits to various types of baths, weight loss salons, massage rooms.

The implementation of the project, from the moment of registration until the start of sales is authorized, takes up to 3 months, the entrepreneur needs to take this into account. The business owner turns into a salon manager. It is on his shoulders that important strategic planning of his business is carried out, analysis of key performance parameters. He has all the people under his control service personnel, we entrust accounting matters to a third party.

Making a financial plan

As part of the business plan, it is necessary to draw up a financial plan for upcoming contributions at the preparatory and main stages. Among the main expenses of the preparatory period we note the following costs:

• Registration fees, obtaining the necessary permits, processing of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic website - 70 thousand rubles..

• Monthly rent - 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Accounting - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment of utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage removal organizations - 2 thousand rubles.

Here are some examples financial indicators, all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First you need to decide on the room where the salon will be located. It is advisable that it be located in a busy area. Carefully study what is located near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises and carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. The functioning of the launched salon will be ensured by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit into the team those craftsmen whose skills are confirmed by various training diplomas. This prerequisite to ensure a good reputation for the salon. The main requirements that will be presented to employees are: good level competencies, ability to find a common language with people, communication skills, responsible approach to work. As fixed costs notes expenses for purchasing consumables, paying rent, utility bills, and paying for garbage removal. The volume of services provided is influenced by seasonality with a decrease in the rate in the summer; during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Case performance assessment

To fully implement this project, significant financial costs will be required. As the payback increases and the stable planned volume is reached financial risks are kept to a minimum. The approximate payback period for this business is 7 months. The project will begin to generate some profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a newbie may face certain risks that may arise in his work. Among them are various types of theft, natural phenomena, and the emergence of strong competition. Increases in raw material costs may also have an impact on business operations. Salon operations depend on supplies that are purchased from different manufacturers. If the supplier starts raising the price, this may be a reason to switch to another cosmetic brand. The modern cosmetics market has a wide range of prices, from which you can choose a product at an affordable price. During the period of seasonal decline in sales, the volume of planned profit also decreases; this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies and organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, and special master classes, you can learn everything about new trends in the field of beauty. This needs to be monitored, because it affects the image of the enterprise.

The main risk of this business is the low funding of various marketing campaigns organized to attract new customers. The development of advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon’s profit and incurring direct losses caused by improper organization and incorrect calculation of the approximate payback. Your salon can generate losses if its work is not organized correctly.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide your own salon with the necessary flow of clients, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we are increasing the advertising budget by 15%, and are working on self-promotion in conditions of strong competition. All of this should be contained in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will leave for your competitors. It is important to prevent this from happening, so you should not waste money on quality advertising and professional training, since these events have a direct impact on your business.

A business plan is a comprehensive plan for the development of a company, which, on the one hand, is a reporting and financial document, and on the other hand, it is a document to justify investments. It is necessary for the purposeful activities of any enterprise, as a means of self-realization, and is indispensable when establishing contracts with partners and creditors. It should reveal the essence of entrepreneurial actions, a description of the enterprise, its actions on the market, its organization, as well as the conditions under which the entrepreneur is successful.

The purpose of the course work: to develop skills and abilities in business planning.

Objectives of the course work: justification of your own business idea, calculation of costs for the implementation of the idea, marketing justification and determination of market capacity, determination of business profitability and break-even point.

For many private enterprises, including this enterprise, this topic is relevant, because This plays a big role for this enterprise in the industry in which it is going to operate. And today this topic is in first place because without planning there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and ultimately to its closure.

The essence of this topic is that without planning, an organization will not exist for a long time, that such an organization closes its prospects for the future with all this, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of output and for searching for the industry that will be more profitable in a certain period.

Resume

The goal of the project is to open a beauty salon located at the address: Perm region, Tchaikovsky, Sovetskaya str., 37. The salon is intended to provide beauty services to residents of the city and the surrounding area.

The organizational and legal form of business is individual entrepreneurship.

The project is being implemented by an individual entrepreneur.

The salon's activities are aimed at meeting the appearance care needs of people of any age and regardless of income level.

Funds for the purchase of equipment and materials are provided by the individual entrepreneur.

Main competitors: Beauty salon “Chocolate”, “Kalinka style”, “Style”, “Sakura”.

The premises for the salon's activities are rented.

At the planned workload:

Total cost – 959,658 rubles;

Sales revenue excluding VAT – RUB 1,343,521;

Net business income – RUB 328,307;

Profitability of enterprise services – 34%;

Break-even point – 4550 services.

1 Business rationale

Beauty salon "Aphrodite" individual entrepreneur

Chepkasova E.V. is located at the address: Perm region, Tchaikovsky, st. Sovetskaya 37

The essence of the business is to provide services to the population different types caring for appearance and making a profit.

Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this establishment.

It is known that 80% of people lead an unhealthy lifestyle, do not follow a work-rest schedule, and pay little attention to their appearance. If you modern man If you are overloaded with work, problems, and have no time to think about yourself, entrust this to the professionals of the Aphrodite beauty salon.

Competently done work by professionals will give you a chance to feel more modern and in step with fashion.

On at the moment There are several beauty salons in the city of Tchaikovsky; the Aphrodite salon will provide a wide range of services for both young and elderly people. The program includes a specialist home call. A system of discounts will be organized for regular customers and pensioners.

The services provided at the Aphrodite beauty salon will be the following:

Figure 1 – Types of services

1 Different types of services:

Manicure – The unique restorative and moisturizing effect of a hot manicure can be compared with the effect of paraffin therapy, but, unlike paraffin therapy, a hot manicure has no contraindications. As you know, people with damaged skin on their hands, which has microtraumas, cracks or pimples, should not use hot paraffin baths, but warm cream or oil baths can and even should be used in such cases.

Pedicure – For these procedures, the most modern cosmetics containing natural ingredients are used - thermal water, mud, algae, plant extracts.

To relax the feet and prepare them for the main pedicure procedure, use hydromassage baths With sea ​​salts. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinding machine, which painlessly and effectively removes corns and calluses, and also perfectly smoothes the surface of the nails. After treatment with a grinding machine, a special composition is applied to the skin of the feet to prevent the appearance of new calluses.

The use of fruit acids helps soften the skin of the feet and heels. Large and small scrubs are successfully used to clean feet.

Nail extension is the artificial lengthening of the nail using special materials that not only lengthen the nail, but also strengthen its structure.

The first real fact about nail extensions with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extensions using artificial tips nails glued to natural ones), and even if it breathes (in the case of forms that are only attached to the tip of the nail), it is not enough.

The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extensions, the occurrence of fungi and bacteria between natural and artificial nails is excluded.

Well, the third real fact about nail extensions with gel, acrylic or silk is that when using high-quality acrylic or gel materials that do not contain methyl methacrylate (MMA), nail extensions are an absolutely safe procedure for a woman’s health.

Eyelash extensions – the specialist uses special tweezers to glue artificial eyelashes to the base of your natural eyelashes. By and large, eyelash extensions are the same thing, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First, the specialist, using a special product, must remove your makeup and at the same time degrease the skin of your eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.

Eyebrow correction – removing hairs according to a specific shape. First, the master disinfects the client’s eyebrows and tweezers for work. Next, hair removal occurs (if necessary, haircut) according to the form chosen by the client. After this procedure, you need to lubricate your eyebrows with moisturizer. Eyebrow correction should be done 1 or 2 times a week as the hairs grow.

Eyebrow tinting is a change in eyebrow color (the color is chosen by the client). This procedure lasts no more than 15 minutes. Paint according to the shape of the eyebrows is applied to the initially prepared eyebrows. Then, after 5-15 minutes, wash off and lubricate with moisturizer. Painting defects are washed off with a special liquid.

Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, a nail design with a floral pattern will be good in summer and spring, and snow-white sparkles and holographic glitter are more suitable than ever for a New Year's party. There are many types of nail designs, such as glitter designs, brush and paint designs, 3D designs, acrylic, helium, aquarium designs, sand designs, designs with dried flowers, feathers, artificial elements.

Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give off its heat. Paraffin allows you to warm up the skin underneath by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetics that were applied under paraffin, in a larger volume and with higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, to moisturize and soften the skin.

Paraffin therapy can relieve swelling, improve microcirculation of the skin, help in the disappearance of bruises, slow down the aging process of the skin, and give the skin additional hydration and nutrition.

2 Consultations of highly qualified specialists.

3 Call a specialist to your home.

Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty Salon “Chocolate”, “Kalinka Style”, “Style”, “Sakura”.