Ready-made business plan for an example of an enterprise. Ready-made business plans for small businesses with calculations

Not a single entrepreneurial project is complete without a business plan. This document is a detailed instruction for opening a commercial business, where the tasks that need to be solved to achieve the final goal (that is, obtaining maximum profit), as well as the methods and means that the entrepreneur is going to use. Without a business plan, it is impossible to receive investment in a commercial project or apply to a bank for a loan for business development. However, even if an entrepreneur does not plan to attract third-party funds, he still needs a business plan - for himself.

Why is this document needed, and what is its exceptional importance? A well-written business plan, which contains verified information and verified figures, is the foundation of a commercial project. It will allow you to analyze in advance the state of the market and the severity of competition, predict possible risks and develop ways to minimize them, estimate the size of the required start-up capital and the total amount of investment, as well as the expected profit - in short, find out whether it is advisable to go for financial risk and invest money in this idea.

“Business idea”

The basis of any project is a business idea - that is, for the sake of which, in fact, everything was conceived. An idea is a service or product that will bring profit to the entrepreneur. The success of a project is almost always determined the right choice ideas.

• Which idea is successful?

The success of an idea is its potential profitability. Thus, at any time there are directions that are initially favorable for making a profit. For example, some time ago it was fashionable to import Russian Federation yoghurts - this product instantly gained popularity among the population, and in proportion to this popularity, the number of companies involved in import grew. Only a completely unlucky and incompetent entrepreneur could fail a project in this area and make the business unprofitable. Now, the idea of ​​selling yoghurts with a high degree of probability will not be successful: the market is already oversaturated with domestically produced products, imported goods are unlikely to be favorably accepted by consumers due to the high price and customs difficulties, moreover, the main players in this segment have already established themselves in the market and established supply and sales channels.

Most entrepreneurs, when choosing an idea for making a profit, think in terms of the majority - they say, if my friend this business brings in income, which means I can improve my business. However, the more “role models” there are, the greater the level of competition and the less opportunity to dictate their prices. In a mass business, approximate prices have already been established, and a newcomer, in order to increase its competitiveness, has to set prices below market prices in order to attract customers - which, of course, does not contribute to making a big profit.

Potentially highly profitable ideas now are those proposals that help an entrepreneur occupy a free market niche - that is, offer something that other businessmen have not yet thought of. To find an original business idea, sometimes all you need to do is look around and think about what consumers are missing in a certain area. So, successful idea began the production of mops that allow you to wring out a rag without getting your hands wet, or special lamps that cannot be dismantled without the use of special tools - this know-how has made it possible to significantly reduce the number of thefts of light bulbs in hallways.

Often original ideas you don’t even need to generate it yourself - you can use new products that have been successfully implemented in other countries or cities, but have not yet occupied the corresponding market niche in your region. By following this path, you will become the first to offer this know-how to consumers in your region or country, and, therefore, you will be able to set prices for this product (service).

However, originality alone is not enough for a successful business idea. There are two objective prerequisites for a business to be successful:

1. - a potential buyer needs your product or at least understands its usefulness (for example, a person may not yet know about a certain medicine, but he realizes that something similar can cure his illness);
2. - the buyer is ready to pay for your product or service) exactly the price that you plan to ask (for example, almost everyone wants to buy a car - however, as we know, not everyone can afford a car).

And one more note regarding innovative business ideas - excessive originality can only harm profits, since the potential audience may simply not be ready for your proposal (most consumers are conservative by nature and have difficulty changing their habits). The least risky option is to stick to the golden mean - that is, to bring already familiar goods or services to the market, but in an improved form.

• How to determine if a given business idea is right for you?

Even a potentially successful business idea may not turn out to be successful in practice if it is not suitable for a particular entrepreneur. So, opening a beauty salon is relatively easy - but if you do not understand the intricacies of the salon business, then your brainchild is unlikely to bring you good profit. A business idea must be supported by the entrepreneur’s experience, knowledge and, of course, capabilities. What indicators indicate that your project will be within your capabilities?

1. - Professionalism. You can have a specialized education in your chosen field, or you can just as easily be a passionate self-taught person. The main thing is that you have an understanding of the production process and other necessary knowledge in the chosen field.
2. - Passion. You must like what you are going to do and offer. Moreover, you should like not only the final product, but also the process itself, because you won’t be able to devote all your strength to something you don’t like, which means it will be difficult to bring it to fruition. good level. Remember the famous proverb: “find a job you love and you will never have to work a day in your life.”
3. - Personal characteristics. If you are a closed and uncommunicative person and feel uncomfortable in the company of other people, then it will be difficult for you to negotiate. And if you, for example, are a convinced vegetarian, then there is no point in considering trading semi-finished meat products– even if this business can bring good profits, you will still feel uncomfortable doing it.
4. - What you have (land, real estate, equipment, etc.). Starting any kind of production will be much less expensive if you already have the appropriate equipment. And if you inherited, let’s say, private house not far from the road, then this is a good opportunity to make a profit from roadside trading, because your competitors, if they are found, do not have such a good location, and this advantage can overcome even your inexperience.

Competition: how to become special:

As mentioned above, to apply your entrepreneurial efforts, it is most advisable to choose those areas where competition is frivolous or absent altogether. However, in most cases, entrepreneurs one way or another have to face competitors, and businessmen are faced with the question - how to stand out from them? This can be done due to the following advantages:

Competitive advantages

When introducing yourself to potential consumers, try to immediately draw their attention to the advantages that distinguish your offer from similar ones, so that buyers see that it is you who can satisfy their needs in the best possible way. Don’t be shy to highlight your merits and don’t rely on consumers’ ingenuity - they are unlikely to guess why your product (service) differs from the product (service) of your competitors in better side. For example, if the recipe for the bread you bake involves enriching the product with vitamins and other useful substances, then be sure to convey this fact to your future customers. You should not position your bread simply as a tasty and fresh product, because your competitors have exactly the same product - it is unlikely that anyone will sell tasteless and expired goods. But vitamins are your competitive advantage, and the buyer must definitely find out about it, so advertising needs to be thought out accordingly.

So, we have examined some of the nuances of preliminary preparation for writing a business plan, and now we can closely pay attention to this particular document and its main sections.

1. Title page.

The title page is the “face” of your business plan. This is what your potential investors or bank employees see first when deciding whether to issue you a loan for business development. Therefore, it should be clearly structured and contain all the key information about your project:

1. - Project name (for example, “Production of self-squeezing mops” or “Creation and development of a commercial Internet radio station called “XXX”);
2. - The organizational and legal form of the project and the name of the legal entity (if there are several such entities, then a list indicating areas of responsibility is required);
3. - Author and co-authors of the project
4. - Abstract to the project (for example, “this document represents step by step plan foundation and development of a commercial radio station...");
5. - Project cost (required starting capital)
6. - Place and year of creation (“Perm, 2016”).

2.Resume.

This item represents brief description ideas for the project, timing of its implementation, main goals and objectives for implementing the idea, estimated turnover and production volumes. forecast of key indicators - project profitability, payback period, initial investment, sales volume, net profit, etc.

Despite the fact that the summary is the first section of the business plan, it is compiled after this document has already been completely written and double-checked, since the brief description covers all other sections of the business plan. The summary should be concise and extremely logical and fully disclose all the advantages of the project, so that investors or a potential lender see that this business idea is really worth investing in it.

3.Market analytics

The section reflects the state of the market sector in which the project will be implemented, an assessment of the level of competition, characteristics of the target audience and industry development trends. It is very important that the market analysis is carried out on the basis of qualitative marketing research containing real indicators(falsified or inaccurate analysis reduces the value of the business plan to almost zero). If an entrepreneur is not competent enough in the chosen field, then in order to avoid inaccuracies and errors, he should outsource marketing research by ordering it from a trusted marketing agency.

This section usually takes up at least 10% of the total volume of the business plan. His approximate plan is as follows:

1. - General description selected industry (dynamics, trends and development prospects - with specific mathematical indicators);
2. - Characteristics of the main market players (that is, direct and indirect competitors), an indication of the competitive advantages and features of your business project compared to other entities;
3. - Characteristics of the target audience (geographical location, age level, gender, income level, type of consumer and user behavior, etc.). Creating a portrait of a “typical client” indicating the main motives and values ​​that guide him when choosing a product (service), pessimistic forecasting (that is, the minimum flow) of consumers of the product (service);
4. - Review of the most effective channels and ways to promote goods (services);
5. - Review and identification of the most likely risks that an entrepreneur may encounter in this market segment and suggesting ways to eliminate or minimize them (it must be remembered that risks are external circumstances and factors that do not depend on the entrepreneur);
6. - Forecast of possible changes in this market segment, as well as an overview of factors that may affect the profitability of the project.

4. Characteristics of goods (services) and their sales

This paragraph describes in detail the goods that the entrepreneur is going to produce, or the services that he is going to sell. Particular attention should be paid to the competitive advantages of a business idea, that is, what will distinguish this proposal from the general variety. However, one should not remain silent about the shortcomings and weak points ideas, if any, it is better to play fair with investors and creditors, besides, they can analyze this point on their own, and in the case of a one-sided description, you risk losing their trust, and with it the hope of financial investment in your idea.

The presence of a patent will make the idea described especially attractive - if an entrepreneur offers any know-how and has already managed to patent it, then this fact must be reflected in the document. The patent is like competitive advantage, and the basis for a greater likelihood of obtaining loans or investments.

The chapter must include:

1. - brief description of the idea;
2. - ways of its implementation;
3. - description of the life cycle of the product (service);
4. - percentage of secondary purchases;
5. - the possibility of creating additional product lines or service options, the possibility of segmenting the offered product;
6. - expected modification of supply in accordance with changes in the market situation and factors affecting profit.

5. Ways to promote business (marketing and strategic plans)

In this chapter, the entrepreneur describes exactly how he is going to inform potential consumers about his product and how he will promote this product. Shown here:

6.Description of the production process

A production plan is a detailed description of the complete algorithm for producing a product from its being in its raw material state to the moment when the finished product appears on store shelves. This plan includes:

1. - a description of the necessary raw materials and the basic requirements for them, as well as the suppliers from whom you plan to purchase these raw materials;
2. - reception, processing and pre-production preparation of raw materials;
3. - the technological process itself;
4. - yield of the finished product;
5. - the procedure for testing the finished product, its packaging and transfer to the warehouse and subsequent delivery to the buyer.

In addition to the actual description of the production process, this chapter should also reflect:

1. - characteristics of the equipment used, as well as the premises where the production process will be carried out - indicating all the necessary standards and requirements;
2. - list of main partners;
3. - the need to attract resources and borrowed funds;
4. - calendar plan business development - from the launch of production until the time when the funds invested in the project begin to pay off.

7. Enterprise structure. Personnel and management.

This chapter describes the internal scheme of the functioning of a business project, that is, the administrative and organizational plan. The chapter can be divided into the following subsections:

1. - organizational and legal form of the enterprise (LLC, individual entrepreneur, etc.);
2. - internal structure of the enterprise, distribution of responsibilities between services, channels of their interaction (it would be best if this sub-item is further illustrated with appropriate diagrams);
3. - staffing table, a list of the responsibilities of each employee, his salary, channels and criteria by which the selection of personnel will be carried out;
4. - a list of activities on the policy in the field of work with personnel (professional development, training, personnel reserve, etc.)
5. - participation in business development events (competitions, conferences, fairs, grants, government programs etc.).

8.Risk assessment. Ways to minimize risks.

The purpose of this paragraph is a preliminary assessment of possible negative circumstances that will affect the achievement of the desired indicators (business income, customer flow, etc.) - the basis for this assessment is again marketing research market. Risks are divided into external (for example, tougher competition and the emergence of new strong players in this segment, increased rental rates and utility bills, natural disasters and emergencies, changes in tax legislation towards increasing rates, etc.) and internal (that , what can happen directly inside the enterprise - equipment breakdowns, unscrupulous workers, etc.).

If an entrepreneur has information in advance about what exactly he should be wary of in the implementation and promotion of his project, then he can think in advance about the ways in which he will neutralize and minimize negative factors. For each risk, a number of alternative strategies should be proposed (a kind of table of emergency measures). You should not hide certain risks from investors or creditors.

Special attention should be paid to such a form of protection as insurance against various risks. If an entrepreneur plans to insure his business, then this must be mentioned - indicating the selected insurance company, the amount of insurance premiums and other details related to the matter.

9.Forecasting financial flows

Perhaps the most important chapter of a business plan. Because of its importance, it should be written by professionals if the entrepreneur himself does not have a financial and economic education. So, many startupers who have creative ideas, but do not have sufficient financial literacy, in in this case resort to the services of investment companies, which later put their certification visa on the business plan - this is a kind of guarantee of reliability of calculations and will give the business plan additional weight in the eyes of investors and creditors.

The financial plan of any business project includes:

1. - balance sheet of the enterprise;
2. - calculation of expenses (fund wages employees, production costs, etc.);
3. - profit and loss statement, as well as cash flow statement;
4. - the amount of required external investment;
5. - calculation of profit and profitability.

The profitability of a project is a key indicator that has a decisive influence on investors’ decisions regarding investing in a given business. Calculations on this topic cover the period from the entry of start-up capital and third-party investments into the project until the moment when the project can be considered break-even and begins to generate net profit.

When calculating profitability, the basic formula R = D * Zconst / (D - Z) is usually used, where R is the profitability threshold in monetary terms, D is income, Z is variable costs, and Zconst are fixed costs. However, in long-term calculations, the calculation formula should also include such indicators as the inflation rate, renovation costs, contributions to the investment fund, increases in wages for enterprise employees, etc. As a visualization method, it is again advisable to use a Gantt chart, which is convenient for tracking the level of growing income and reaching the break-even point.

10.Regulatory framework

All documents that are necessary for legal support of business are indicated here - certificates and licenses for goods, permission to certain types activities, acts, permits, etc. – with a description of the conditions and terms of their receipt, as well as the cost. If the entrepreneur already has any documents in his hands, this must be indicated, and this fact will also be an advantage in the eyes of investors.

11.Applications

At the end of the business plan, the entrepreneur provides all calculations, diagrams, graphs and other supporting materials that were used to draw up financial forecasts, market analysis, etc., as well as all materials that visualize the points of the business plan and facilitate its perception.

“The main mistakes when drawing up a business plan”

At the end of the article, I would like to say a few words about the most common mistakes that inexperienced entrepreneurs make when drawing up business plans. So, what should you avoid if you don't want to scare potential investors away from your project?

Excessive bloating and bulk. A business plan is not Homework, Where large size written increases the chances of a good grade. The approximate volume of a business plan is usually 70-100 sheets.

Difficulties of presentation. If an investor reading your plan cannot understand your idea after reading two or three sheets, then there is a high probability that he will put the BP aside.

Lack of necessary explanations. Remember that an investor is not required to understand the area of ​​the market in which you are offering him to invest money (and in most cases, he really does not understand it, otherwise he would have already launched an independent business). Therefore, you need to succinctly introduce the reader to the main details.

Streamlined phrases-characteristics (“huge market”, “great prospects”, etc.). Remember: only accurate and verified information and forecasts.

Providing estimates that are unverified or knowingly false financial indicators. We have already focused on this topic above, so no comments.

Let's give a simple example of a business plan. Please note that this is only one of the possible options, and presented in a very compressed form.

Target: Produce confectionery, mainly cakes, for city residents. Take a leading position in the upper price segment of this market.

Tasks:
1. Create a compact confectionery shop.
2. Provide the production process with the necessary raw materials and labor, some of which will be hired.
3. Initially occupy 30% of the market segment through the implementation of the developed marketing strategy, which involves squeezing out the main competitors with dumping prices and new recipes for the consumer.
4. Raise the missing investment funds from the bank using available real estate as collateral.

An example of drawing up a business plan for an enterprise

Let's look at an example of a manufacturing business plan. It is planned to open a small tailoring shop. Let's consider how promising this business is in a specific market.

1. Summary. Opening of small production on January 1, 2014. Form of ownership – LLC. The planned period is 42 months.

2. General provisions. Purchasing equipment that will allow you to use a variety of fabrics and perform different finishes. It is planned to partially raise borrowed funds for the purchase of equipment and rental of premises. The tailoring service will be provided to the population, as well as legal entities those in need of special clothing, as well as sewing curtains and bedding for subsequent sale.

3. Market analysis and marketing plan. Currently there are 350 enterprises represented on the market. Due to strict adherence to deadlines and quality, it is planned to create positive image companies, which will allow them to occupy a niche in the market.

4. Costs. Estimated direct and variable costs, including wages and rent of premises, for 3 years will amount to 13.5 million rubles. Of these own funds 50 million rubles. The planned sales volume will be 15 million rubles, which, minus tax deductions, will allow the project to reach payback by the end of the third year.

5. Production schedule. Release of 1000 units of goods.

6. Investments. Attracting partners on the terms of joint business.

Brief example of a business plan

If you are about to open a shoe repair shop, then general view The development of a business plan using an example looks like this:

• – Fixed costs(equipment) – 300 thousand rubles.
• – Variable costs(threads, glue, rent) - 10 thousand rubles.
• – Investment required – 100 thousand rubles in the form of a bank loan at 23% per annum for 10 years with a progressive scale and deferred repayment for 1 year.
• – Form of ownership – individual entrepreneur
• – Tax deductions 24 thousand rubles.
• – Planned revenue – 20 thousand rubles per month.
• – Revenue for 1 year – 97 thousand rubles.
• – Financial result – 73 thousand rubles.

As a result, the entrepreneur has reasons to invest money in this project. The margin of safety is large enough so that possible deviations from the predicted values ​​do not lead to financial collapse.

Example of a business plan with calculations

Opening a small store selling used children's items also requires a preliminary assessment. Enterprise business plan example:

The assessment of goods purchased from the population will be based on the cost of 1 kg.
To begin with, you will need to create an assortment of 100 units.
The cost of 1 kg is 400 conventional units. One product weighs on average 1 kg. Thus, the cost of the product will be 100 * 100 = 40,000 USD. Replenishment costs working capital will be 100 units, which equals 10,000 USD. per month
The rent of the premises will be 10,000 USD.
Variable costs, including advertising and unforeseen expenses - 10 USD.

Sales volume in the first 6 months will be 130 products per month;
in subsequent years - 280 products per month.
The average unit price will be 250 USD.
Revenue for 1 year = 130 * 250 * 12 + 280 * 250 * 12 = (10,000 * 12,000 + 40,000 + 10,000 * 12 + 10,000 * 12,000) = 420,195 – 361,240 = 58,955.
The tax will be 25,000 USD.
Financial result – 33,955 USD

At first glance, the business seems attractive, given the low input costs and quick payback, but after performing a simple calculation, the entrepreneur will come to the conclusion that the profitability is very low and, although the risk is small (the product is in stable demand), it is unprofitable to engage in this business without achieving scale .

View an example of a business plan

Schematically planning, for example, growing vegetables looks like this:

1. Summary. A summary of the remaining pages is shown here.
2. Marketing part. Who will be the buyer and how will it be possible to conquer the market? Settlement part – 5 tons of carrots for 100,000 USD
3. Costs. Rent of land and equipment – ​​27,000 USD
Payment for hired labor – 30,000 USD.
4. Revenue– 23 USD
5. Sources of financing. Bank loan for 50,000 USD at 18% per annum for 10 years.
6. Financial result– 9 USD

If the pessimistic scenario is fulfilled, this activity will not generate income at all in the first year. In addition, the entrepreneur will be able to work fully and invest in development only after repaying the entire loan amount.

Download ready-made examples of business plans

On this resource you can download examples of business plans for free. Downloading the file gives you the opportunity to get acquainted with more detailed options calculations that will allow you not only to understand the essence, but also to make, by analogy, your own calculation to justify the feasibility of investing funds.

If you have no experience at all, it is not at all necessary to order development from a specialized company. It is enough to get acquainted with an example of planning for a similar activity, where you can study in detail the features of market analysis and calculation production costs specific business.

To download, click on the link:

Be sure to watch the video: “What is a business plan?”

Brief investment memorandum

2. Business idea: production

Description of business, product or service

The ChemRussia group of companies is one of the large Russian manufacturers of cleaning chemicals, producing high-quality products under the Cobra™ brand for 7 years. In 2015, ChemRussia opened franchise production facilities in the regions of Russia and the CIS and within a year successfully launched 3 production facilities for cleaning products in Russia.

KhimRussia Group produces highly effective products that use:

• cleaning companies (their number in Russia has reached more than 1000)
• industrial and manufacturing enterprises;
• hospitals;
• children's institutions;
• livestock complexes;
• construction companies.

Product range

• Cleaning and maintenance product for sanitary areas
• Leather care product
• Chewing gum remover
• Stain remover
• Matte polish for furniture
• Glossy polish for furniture
• Flooring wax
• Carpet cleaner
• Tile and tile cleaner
• Plumbing cleaner
• Cleaning agent for equipment, containers and equipment
• Remedy for hand wash dishes
• Cleaning agent for smoking chambers, ovens, grills
• Milkstone and mineral deposit remover
• Means for CIP cleaning of food equipment
• Tartar Remover
• Product for technical cleaning of equipment and degreasing of parts
• Post-construction cleaning product
• Anti-adhesive agent
• Universal water repellent
• Universal defoamer
• Means for cleaning tanks from oil and bitumen contamination
• Cleaning agent for wagons and rolling stock
• Facade cleaner
• Liquid soap
• Glass and mirror cleaner
• Gel for dry toilets
• Gel drain cleaner
• All-purpose detergent
• All-purpose detergent
• Floor cleaner
• Floor cleaner
• Floor cleaner

Benefits of Cobra™ cleaning products

• wide range (the line includes 34 products - acidic and alkaline detergents, disinfectants, liquid soap, etc.)
• favorable prices;
• prompt delivery of products;
• convenient container;
• the Cobra™ brand has been on the market for more than 7 years;
• high product margins.

3. Analysis of product markets

Description of the sales market

Professional cleaning is today an entire industry in which experts in the field of cleanliness develop modern, highly effective cleaning compositions, offer high-quality equipment and provide professional service.

Potential buyers:

• cleaning companies;
• industrial and manufacturing enterprises;
• hospitals;
• children's institutions;
• companies serving railway transport;
• livestock complexes;
• catering plants;
• construction companies.

The largest buyers of cleaning products are cleaning companies.

Share domestic market cleaning companies - 200-220 million dollars. The annual market growth rate is about 30%.

SWOT analysis of production launch

4. Product promotion strategy

Sales and Marketing

Market entry strategy

5. How to open a production

Production plan

In order to begin work on organizing a business, you need to go through the priority stages that are necessary for any business.

However, if we talk about independently starting a business producing auto chemicals, auto cosmetics, cleaning products and household chemicals under your own brand, you will have to go through the following stages:

1. Register a trademark and obtain a trademark;

2. Get a list permitting documentation for production and sale;

3. Will purchase the necessary raw materials for production, containers, labels for the production of finished products;

4. Select and purchase main equipment, carry out installation and commissioning work;

5. Purchase additional equipment necessary for production (scales, pumps, hoses, etc.);

6. Select and purchase laboratory equipment to control incoming and outgoing quality of raw materials and finished products;

7. Install a water treatment system and carry out installation work on it;

8. Develop chemical formulations;

9. Train personnel in the production and sales scheme;

10. Collect contact information of suppliers of raw materials, find and rent a warehouse;

11. Develop technological maps for production, technical regulations and instructions;

12. Select, hire and train a team of sales representatives;

13. Install software to optimize production operations;

14. Develop a visual style and design services;

15. Create a website;

16. Open a free one hotline technical support.

The ChemRussia Group of Companies franchise can save an entrepreneur from all this by providing all possible assistance at every stage of launching his own production.

The first thing that is required from a company partner is to register the enterprise.

You also need to choose a room that meets the following requirements:

• the area of ​​the room must be at least 50 sq.m.;
• availability of water supply and sewerage;
• conducted electricity 380 Volts;
• heating;
• presence of window and hood.

Then, you need to select personnel. Personnel training is carried out by specialists from the ChemRussia Group of Companies.

The next step is to obtain equipment, containers, and raw materials for the production of 5 tons of products.

Commissioning work will be carried out by a company specialist.

After starting production, it is necessary to replenish resources: purchase raw materials, containers, order labels.

6. Production personnel

Organizational structure

In order for an enterprise to operate effectively, the following staff is required:

7. Production costs

Financial plan

Current costs when launching the production of ChemRussia cleaning products will look like this:

Expenses 1 - 7 months.

Expenses 8 - 14 months.

Hello, dear readers of the online magazine about money “RichPro.ru”! This article will talk about how to write a business plan. This publication is a direct instruction to action that will allow you to turn a raw business idea into a confident step-by-step plan for implementing a clear task.

We will look at:

• What is a business plan and why is it needed?
• How to write a business plan correctly;
• How to structure it and write it yourself;
• Ready-made business plans for small businesses - examples and samples with calculations.

To conclude the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring your idea to fruition and success things in the future.

Also, this article will provide examples finished works, which you can simply use or take as a basis for developing your project. Ready-made examples of submitted business plans can be found download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

7. Conclusion + video on the topic 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do differently.

With its help you can secure financial support and open and develop your own business much earlier than you can raise a significant amount for the business.

Investors react mostly positively to a good, thoughtful, error-free business plan, because they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also the right plan, if you get into trouble yourself. In the end, if the risk calculation turns out to be too daunting, you can slightly redo it, transform the general idea in order to reduce them.

Creating a Good Business Plan is an excellent solution for searching for investment and developing your own action algorithms even in the most difficult situations, of which there are more than enough in business.

That is why, in addition to our own efforts It’s worth using “other people’s brains”. A business plan involves many sections and calculations, research and knowledge, only with successful operation, which can achieve success.

The ideal option would be to study all aspects yourself. To do this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, turning to courses and trainings, finding specialists for consultation on certain issues. This is the only way really figure it out in the situation and dispel all your doubts and misconceptions.

A business plan is worth writing for many reasons, but home- this is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business stably and regularly generating income). This is the first step towards achieving your dreams and secure middle class status.

If you have any questions, you may find answers to them in the video: “How to draw up a business plan (for yourself and investors).”

That's all for us. We wish everyone good luck in their business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

Your future project. How to write a business plan? Step by step instructions This article will help in this matter.

Business plan goals

Writing a business plan can be different depending on why it is needed. One of the most common purposes is to present it for investment. This kind of project business plan is the most complex. Often, third parties are involved in writing it - experts in their field, who will create a suitable business plan for approval by the investor.

It happens that a manager instructs you to write a business plan for a company, for example, to open a branch. In this case, they also often turn to third-party specialists to draw up such plans. Ultimately, the contractor may only need to make some adjustments to the needs of the company.

Well, when a business plan is needed to open your own business, it is best to write it from cover to cover yourself. Although this is a difficult process, it is exciting and very interesting. After all, your own business is the real brainchild of an entrepreneur. And therefore, its creation is treated with great care and thoroughness. The article provides instructions on how to draw up a business plan for your business.

Initial idea

Basically, those who decide to open their own enterprise have already chosen and know their field of activity well. But there are entrepreneurs who want to have their own business, but still do not clearly know what exactly they will do. They are looking for a business idea. It is difficult to overestimate its importance. The idea must suit the interests and desires of the entrepreneur himself.

This could be a hobby that a person is willing to do even for free, or a business that already brings in a guaranteed income. In any case, having chosen a niche for yourself, it is important not to be distracted by anything else and not to dream of unattainable heights, but to realize your goal step by step. real idea into life. A business plan will really help in this matter.

How to write a business plan? Step by step instructions

So, having imagined what the future business will be like, you can move on to writing a business plan. There are special planning standards. Therefore, if it is to be submitted for investment, you should choose an appropriate standard and adhere to it when writing.

To understand how to write a business plan, step-by-step instructions and generally accepted standards will serve you well, since they are approved by people who are professionally versed in these issues. An entrepreneur will be able to sort out his, perhaps not yet fully formed, thoughts and bring his business to life.

A standard business plan consists of the following chapters:

• General provisions.

  Market analysis.

  Marketing and strategic plan.

  Costs.

  Production plan.

  Investments.

  Financial plan.

Resume

The essence of the matter, a description of the business idea, information about its objective need in the market, timing of implementation, and competitiveness should be briefly displayed here.

Certainly, this part V to a greater extent intended for potential investors. It is they who, after reading the summary, make a conclusion about whether it is worth getting acquainted with this plan further or not. Therefore, if it is intended to be presented to an investor, it is necessary to describe this part carefully, perhaps returning to it again and again, introducing adjustments after compiling subsequent chapters.

However, for his own needs, this part is also important, since it helps the entrepreneur to better see the entire process of organizing the business as a whole.

General provisions

If the resume is written on about one - maximum two pages, then this chapter can be written in more detail. That is, in fact, the “General Provisions” chapter contains the same information as the summary, but in a more detailed form invites the reader to become familiar with the project as a whole.

This describes the characteristics and implementation of the project, its life cycle, the possibility of additional development and forecast of product changes with possible changes in market trends.

The service business plan in this chapter should contain information about what the specific service is and how it will attract customers. For example, a business plan describes all proposed services, their characteristics and distinctive features. An attractive feature here is the legend of how celebrities undergo procedures in the salon or how individual specialists provide them with these services, how specialists were trained directly with the brand of product with which they work.

Market analysis

In parallel with writing a business plan or before drawing it up, it is necessary to conduct a market analysis. This is an extremely important part, because the success of the future project directly depends on it.

Having chosen a market niche and target audience, they conduct a thorough analysis to determine how relevant the project’s business plan, the initial proposal and its idea are. If the analysis reveals an excess supply, then it is worth returning to the idea and trying to adjust it so that it corresponds to the state of affairs on the market. If there is increased demand, then everything is in order, and you can safely proceed to further actions.

Market analysis is carried out in different ways. But if problems arise with its implementation, there are companies where you can outsource market analysis.

Nevertheless, the entrepreneur is recommended to understand this issue himself, since any third parties will give only an objective average result, not fully taking into account the business plans of small businesses and all the nuances of the business idea of ​​the project author.

Marketing and strategic planning

This plan includes introducing the product to the market, its development, pricing, sales and distribution system, as well as advertising. To launch a product, it is advisable to build a Gantt chart where sales dates will be displayed various events. Based on market analysis and competitiveness, a strategy is calculated, how the market will be conquered and what tactical actions will be required for implementation.

Pricing is based on economic calculations and the company's expected income. Sales and marketing can be presented in the form of a diagram, where the entire process will be visible in stages. For example, from receipt of goods at the warehouse to receipt of money for the goods and its sale.

Costs and production schedule

This chapter includes the purchase necessary equipment, repairs, rental premises and other costs. The production schedule must reflect how many people are required to implement the project, their work schedule, deductions of wages and related payments.

They will become much more attractive to an investor if there is a ready-made team that will work on the project, as this proves the entrepreneur’s ability to implement his plans. Therefore, it would be appropriate to highlight this fact in the business plan.

Production plan

If the company is a manufacturing company, then it is necessary to describe the production process, as well as the partners and suppliers who will participate in the business. For example, the farm business plan in this chapter should include equipment for milking, bottling, packaging milk and a mechanism for marketing it through specific suppliers.

Financial plan and investments

The most important part of the entire business plan is, of course, the financial plan. Moreover, if the project is intended to be familiar to the investor, then after reading the summary, a serious investor will most likely look at the financial plan. After all, this is where it will be visible real ability entrepreneur to implement business ideas. This is the essence of entrepreneurial activity.

The financial plan provides all the information about the possible costs and income of the project. Based on the marketing, strategic plan and costs, a table is drawn up for several years, which displays the required investments and their repayment schedule, all costs and possible income.

The final part of the financial plan must necessarily be a calculation of the profitability of the future business.

Now the reader knows how to write a business plan. The step-by-step instructions given in the article are a short guide demonstrating the importance of understanding goals and the need for business planning.