Cafe catering business plan. Ready-made business plan for a cafe

Resume

Product Description

SWOT analysis

Target Audience

Coffee shop location

Sales promotion

Pricing Policy

Advertising

Production plan

Production capacity

Organizational plan

Financial plan

Planning as the basis for success

Market and competition analysis

Choosing the type of establishment

Choosing a cafe location

Premises, name, interior of the restaurant

Equipment for cafes and restaurants

Cafe staff

We create a menu for a cafe or restaurant

Advertising and PR cafe

What should be a business plan for organizing a cafe?

Cafe business plan with calculations

Profitability of a cafe or restaurant

Business plan for opening a “Little Cafe”

Drawing up a detailed business plan

Registration of activities

Choosing a tax system

The right location is half the success

Cafe equipment

Advertising of the establishment

Calculation of financial investments

Profitability and payback

Advantages and disadvantages of business

1.Resume

2. General provisions

3. Production plan

4. Financial plan

5. Market analysis, marketing strategy

6. Project efficiency

1.Project summary

2.Description of the industry and company

3.Description of services

4.Sales and marketing

5.Production plan

6.Organizational plan

7.Financial plan

8.Evaluation of project effectiveness

9.Risks and guarantees

10.Applications

Before registration:

Arrangement and search for design solutions for the premises

2.1. Project goal

2.2. Registration, required permits and licenses

2.3. Location

3.1. Personnel plan

3.2. Furniture, equipment and inventory

3.3. Kitchen tools and equipment

3.4. Non-production base

3.5. Bar equipment

3.6. Space design

3.7. Supply of products and raw materials

4.1. One-time costs

4.2. Recurring costs

4.3. Planned volume of visits

4.4. Project payback period

5.1. Industry Analysis

5.2. Competitive Analysis

5.3. Marketing strategy

5.4. Risk analysis

12.10.2019

There are situations when you have an idea for organizing your own enterprise, the desire and ability to implement it, but for practical implementation you only need a suitable business organization scheme. In such cases, you can focus on the cafe business plan. An example with calculations will help you determine the initial data needed to open your own business and predict the final result to which it could potentially lead. Ready-made examples can provide guidance in the trends of a rapidly changing market and offer non-standard and in-demand activities. Also, a high-quality business plan for a cafe, an example with calculations of initial investments, profits and payback periods will help attract an investor for the planned project.

Coffee drinking culture changes from decade to decade. Nowadays it is not just a stimulating drink, but a companion for a pleasant pastime with friends and acquaintances, colleagues and loved ones. Why not make coffee a reason to enjoy contemplating the creations of modern art?

Among other things, creating a coffee shop is not only a successful and profitable business, but also has great potential for development. Various varieties, manner of serving and methods of accompaniment, a lot of activities with which you can diversify your usual pastime.

The original interior, friendly and creative staff, exhibitions and creative evenings will create a special atmosphere and culture that will attract visitors for a pleasant stay and spiritual development.

If successfully implemented, the project can be developed in various directions. It is possible to create highly specialized branches of the network - a literary cafe, a theater cafe, a coffee shop for artists, a coffee shop with live jazz music etc.

By adapting a business plan, sample with calculations, to specific external and internal conditions, certain initial values, you can organize a successful business, take your business on time competitive position and use all the invested potential. However, the example contains descriptions and calculations that would be common to most potential markets. In order to fully describe the specifics and certain conditions of existence, the document must be supplemented with a competition analysis, prices for raw materials and fixed assets that are relevant for the region in which the ready-made cafe business plan will be applied must be edited.

The project is aimed at creating a literary coffee shop “Murakami”, which is intended to become a “cultural island”. The main goals included in the cafe’s ready-made business plan are to instill in young people a love of literature and interest in contemporary art, support young talents and contribute to the formation of a cultural society.

Range of coffee shop services:

High quality coffee and coffee-containing drinks.
Holding photo exhibitions.
Literary evenings.
Crossbooking.

Clients of the coffee shop will be able to enjoy high-quality coffee and coffee-containing drinks to the accompaniment of relaxing lounge music; three times a week, literary evenings, mini-performances, photo exhibitions or painting exhibitions of contemporary avant-garde artists will be held, which will allow young talents to express themselves, and clients of the coffee shop to get acquainted with modern trends in art. These activities involve neither profit nor costs.

The coffee shop also invites its customers to take part in social movement- crossbooking, which involves exchanging books read. The coffee shop is equipped with original shelves on which anyone can leave a book they have read and take a replacement for one left there by someone else. The relaxed, calm atmosphere of the coffee shop provides conditions for comfortable reading.

Types of coffee and coffee-containing drinks, recipe and price:

Drink name	Recipe	Price, rub.
Espresso "Reader"	A coffee drink made by passing high-temperature, pressurized water through a filter containing ground coffee.
Americano "Vanguard"	Espresso topped with hot water to prolong the enjoyment of the drink.
Moccaccino "Haruki"	A drink made from coffee with milk and cocoa.
Espresso Macchiato "South of the Border"	Espresso covered with milk foam.
Vanilla latte “Afterglow”	Latte with vanilla extract and thick creamy foam.
Latte “Norwegian Wood”	Espresso, white chocolate, milk, milk foam.

The main competitive advantage of a coffee shop is its specialization, since this kind of thematic establishments are not sufficiently developed in provincial cities. This cafe business plan can be considered original (example with calculations). Takeaway coffee can also be included in the coffee shop's range of services.

The cost of production with increasing volumes will reduce both fixed unit costs and variable costs due to wholesale purchases of raw materials. The coffee shop’s pricing concept includes a cost-based method with a trade markup taking into account the originality of the establishment. The emphasis is on the creative atmosphere and originality of events.

Advantages	Flaws
Special atmosphere Original culture of the establishment Quality coffee and drinks Crossbooking Opportunity to express yourself Opportunity for cultural exchange	Not yet formed image Lack of regular customers Lack of established relationships with suppliers
Possibilities
Expansion of the range Building connections with new investors Selecting the most profitable suppliers Regular clients	Potential danger of competitors Rejection of such a culture in society

The company is aimed at audiences with low and medium incomes, in particular:

for creative youth and university students (17-25 years old);
for middle-aged clients interested in contemporary art(26-45 years old).

The potential client of our coffee shop is a creative person searching for himself, interested in trends in art, looking for inspiration, like-minded people or cozy solitude.

The location of the coffee shop is expected to be in shopping center close to the city center, close to educational institutions, in a crowded area. The premises will be leased under the agreement for a period of 5 years. The rental price is 180 thousand rubles. per year.

Customer incentives will be carried out using the following methods:

Game stimulation	Conducting attractive events that can increase traffic to the coffee shop and inform the population about its existence.

Service incentives	The opportunity to attend an original event should encourage customers to visit the coffee shop and subsequently spread the word to friends and family.
Souvenirs	Regular visitors are entitled to free coffee upon reaching a certain number of visits.

A cafe business plan (sample with calculations) offers basic options that can be varied in every possible way by calculating the costs and profits in the financial part.

Product prices will be calculated based on the volume of potential demand, costs and profits. Pricing principles and markup percentages are set by the company itself. They differ from each other at different enterprises, be it the Unido cafe business plan (example with calculations), cafe fast food or any other enterprise restaurant business.

Sales volume and pricing at the enterprise will be calculated as follows:

Calculation of prices for coffee drinks
Name	Specific gravity,%	Price/portion, rub.	Level bargain. Nab., %	Volume of production/year (portions)
Espresso "Reader"
Americano "Vanguard"
Moccaccino "Haruki"

Vanilla latte “Afterglow”
Latte "Norwegian Wood"
Average selling price:

One of the primary issues when opening a business is informing the public (in particular, your potential clients) about the opening and subsequently about news, events and promotions.

inside - 1;
outside - 1;
around the city - 3.

The cost of placing a banner is 2 thousand rubles.

1*2=2 thousand (rub. per year)

Capital investments for the purchase of equipment for the project

Type of equipment	Price, rub.	Quantity, pcs.	Cost, rub.	Cost without VAT, rub.

Coffee machine
Fridge
Set of dishes


Split system
Bar counter

Corner sofa

Music system
Projector

Cash register				5000,00
Computer

The annual cost of repairs and operation of equipment is 2% of the cost of the equipment.

The list of required equipment varies among different types of restaurant businesses. Therefore, for example, in order to implement a business plan for a fast food cafe, it is necessary to calculate the costs of a completely different list of fixed assets.

Calculation of the total amounts and structure of initial investments by investment project
	Types of costs	Conditional designation	Amount, thousand rubles	Cost without VAT, thousand rubles.
	Total capital investment
	incl. due to:

	own funds
	Investments in equipment
	incl. due to:

	own funds
	Total amount of real investment
	including due to:

	own funds

Investment for the project has the following structure:

Capital investments - 290.72 thousand rubles.

Investments in working capital - 114.40 thousand rubles.

The total amount of necessary investments for the project is 405.12 thousand rubles.

Capital investments will be made at the expense of credit resources, investments in current assets - at the expense of own funds.

Using existing equipment, an enterprise can implement per day:

(in thousand rubles)
Indicator
1. Material costs
2. Rent
3. Salary of key personnel + unified social tax
4. Salaries of support staff + Unified Social Tax
5. Salary of management personnel + Unified Social Tax
6. Equipment repair costs

Total operating costs
Depreciation
Total distribution costs

Expense items are basically similar in restaurant enterprises, regardless of the features and range of services offered. Planning expenses for similar items can be applied and a business plan for a children's cafe can be calculated.

Depreciation at the enterprise is calculated using the method of reducing residual value

The management of the enterprise is entrusted to the director, who works part-time since the enterprise is just beginning, the turnover will be insignificant at first, there is no money and there is no need to include an accountant on the staff.

As a director, the director is a financially responsible person, represents the interests of the enterprise in the authorities, opens a bank account, draws up contracts and other documents, issues orders, orders the hiring and dismissal of employees, the application of incentives or penalties.

As an accountant, the director is responsible for carrying out operations of receiving, accounting, issuing and storing funds. He also keeps accounting records, checks the accuracy of the information received, and monitors compliance with legal principles when spending resources. Higher education, knowledge of accounting in the restaurant business.

The number of production personnel will be determined based on functional feasibility. The payroll system is based on official salaries; allowances and bonuses depend on actual production and achievement of final results. Upon achieving results, the remuneration system may change and include a percentage of the sale of drinks in its structure. The calculation of the number of staff is made on the assumption that the coffee shop will be located on the periphery or closer to the center; if the location of the enterprise involves a large flow of customers, then the number of employees needs to be expanded. For example, if you plan to implement a business plan for a cafe (example with calculations) for an employment center on the highway.

Job title	Number of people	Salary/month, rub.	Payroll/month according to tariff, rub.	Additional salary, bonuses per month		Payroll per month, rub.	Payroll for the year, thousand rubles.	Single social contribution
Job title	Number of people	Salary/month, rub.	Payroll/month according to tariff, rub.		amount, rub.	Payroll per month, rub.	Payroll for the year, thousand rubles.	Single social contribution
Management personnel
Director-accountant
Key personnel:


event entertainer
Support staff:
Cleaning woman

Coffee shop opening hours: From 10:00 to 22:00. Daily.

Cafe (example with calculations) makes it possible to assess the ability of the project to ensure the flow of funds in a volume sufficient to service credit resources, taking into account profit generation and the payback period. The business plan calculation period is 5 years.

The company plans to purchase all fixed assets using credit resources. The bank offers a loan at 18% per annum. It is assumed that the entrepreneur plans to open a cafe based on the fact that there are no reserves and financial results from past activities.

Calculation of loan interest payments:

Indicators
The amount of expenses for paying interest to the bank for a loan
Loan repayment amount



Number of payments per year
Bank interest rate per year
Bank interest rate per month
Inflation rate per month coefficient.

The amount of overpayment for the use of credit resources is 65.27 thousand rubles.

Running a coffee shop is a cost-intensive business. The share of variable costs in the product price excluding VAT is 80%. Taking into account the planned revenue, we can say that the business will have a large margin of economic sustainability, since it is quite low. If the customer or investor is not satisfied with the indicators presented in this business plan, he can, based on an example and regulatory documents, do similar work on his own, adapting it to practical reality, for example, calculate a business plan for a roadside cafe. The example with calculations is for orientation only.

Planned sales revenue:

Revenue from product sales (RUB)
Indicator
Espresso "Reader"
Americano "Vanguard"
Moccaccino "Haruki"
Espresso Macchiato "South of the Border"
Vanilla latte “Afterglow”
Latte "Norwegian Wood"

A cafe business plan with calculations of projected profit for an investment project demonstrates the following resulting indicators:

Indicators
1. Sales revenue

3. Gross operating costs

depreciation
Profit before tax
Income tax
Profit net future value
Discount factor
Net profit (present value)
Cash flow (future value)

Calculation of discounted cash flow and payback period

DP bud. Article	DP bud. Article Battery.	Coeff. dis-i	DP present Article	DP present Article Battery.

Calculation of the payback period suggests that, taking into account discounting, the project will pay for itself in 7 years and 7 months. The period that the cafe business plan offers (sample with calculations) exceeds the estimated period and is very long for restaurant enterprises, however, it is necessary to take into account that profit is not the main goal of creating an enterprise, the main goal is the education of culturally enlightened youth and development contemporary art.

* The calculations use average data for Russia

The goal of the project is to open a fast food establishment in the business center of a city with a population of 400 thousand people. The enterprise's activities will be aimed at providing catering services for people with average income.

The project will be based on such a popular product in Russia as pancakes. The pancake café will offer visitors pancakes of various flavors, both as main and dessert dishes, as well as a variety of hot and cold drinks. The advantage of the project is the development of a poorly covered niche in the catering industry. In the city you can mainly find fast food such as hamburgers, hot dogs, pizza and other things, but such a product as pancakes is practically not represented. The pancake cafe's products will cost no more than the burgers familiar to city residents, while the taste qualities will be equal to and superior to competitors' products.

Investments in the Cafe-Pancake House project will amount to RUB 1,254,000. Our own funds will be used as a source of investment cash. The payback period is planned to be reached after 5 months of operation.

The pancake cafe is a new project in the city catering market. Fast food establishments in the city are mainly represented by pavilion-type establishments engaged in petty trade hot dogs, pies, donuts, etc., as well as fast food restaurants, whose products include hamburgers, pizza, etc. At the same time, such a traditional product for our country as pancakes is a practically untapped niche. Blinis are present in two Russian restaurants and in some cafes in the city as one of the menu items. However, the potential of pancakes as a fast food seems to have not been tapped, which is clearly demonstrated by the experience of other cities in the country where entire chains of pancake cafes exist. Thus, the goal of the project is to fill this gap in the fast food market.

The advantages of the project, in addition to the absence of direct competitors, include the ease of preparing pancakes. To do this, chefs do not need to study for a long time or have special talents. In turn, the client does not have to wait long for orders to be completed - pancakes are prepared within a couple of minutes. Considering the variety of types of pancakes and excellent taste, this product will undoubtedly find its regular customers. At the same time, as a plus, it is worth noting the low cost of producing pancakes, thanks to which you can set a high markup of up to 300%. So, in the short term of the project is the creation of a competitive catering establishment that consistently generates profit and has regular customers. In the long term, it is planned to open several catering outlets and create a network of pancake cafes in the city.

The organizational and legal form of activity is a limited liability company. The simplified taxation system (simplified system, object of taxation is 6% income) was chosen as the taxation system. Code according to the OKVED classifier – 53.30 Activities of restaurants and cafes.

The main difference between a pancake cafe and many catering establishments will be that pancakes will be baked in the presence of the client using special pancake machines. The visitor will be able to see with his own eyes that the cooks are making a new pancake, rather than reheating an old one, adding only natural fresh products and maintaining hygiene when cooking. After cooking, the pancake will be packed in a special paper package. Thanks to this, if desired, the finished product can be consumed both in a cafe, in the office, or on the go, without fear of getting dirty or burned.

The products will be targeted at middle-income buyers. The pancake shop's assortment will include pancakes served as both main courses and dessert. The savory menu will consist of hearty pancakes for those who are very hungry and light pancakes for those who are not very hungry. Customers will also be able to purchase salads, hot or cold drinks. The list of products is given in Table. 1.

Table 1. Product range

Name	Description		Cost, rub.
Pancake Grill		Pancake with grilled chicken (hearty)
Pancake Meat		Pancake with pork meat (hearty)
Pancake Morskoy		Pancake with seafood (hearty)
Pancake with cheese		Pancake with cheese (light)
Pancake with sausage		Pancake with sausage (light)
Pancake with salami		Pancake with salami (light)
		Salads (3 types), 100 g.
Caramel pancake		Pancake with caramel filling
Strawberry pancake		Pancake with strawberry filling
Currant pancake		Pancake with currant filling
Apple pancake		Apple pancake
Fruit juice		Fruit juice (6 types), 0.3 l
sparkling water		Sparkling water, 0.3 l.
Black tea		Black tea, 0.2 l
Green tea		Green tea, 0.2 l
		Coffee (espresso, Americano)

The provision of the described services will not require licensing, however, activities in the field of catering will require coordination with Rospotrebnadzor and the fire inspectorate (Gospozhnadzor).

In the area chosen for opening a pancake cafe, there is a pronounced need for catering establishments. The area has a large number of office buildings, banks, small firms, whose employees have breakfast, lunch and dinner somewhere every day. However, existing establishments do not fully satisfy the need not only for fast, but also for tasty traditional food, which is pancakes.

The concept of promoting a pancake shop on the market will be based on a set of actions aimed at an effective pricing and assortment policy and a high level of service. The café's assortment will be tailored to different taste preferences of customers, different wallets and even different degrees of hunger of customers. The pricing policy will be formed on the basis of demand and prices of competitive catering establishments.

The pancake cafe's competitors include four catering establishments located close to the planned location. It is worth noting that none of the clients offers such products as pancakes, so the niche is free. In Table. 2 we analyzed the main indicators of competitors, as well as their advantages and disadvantages.

Table 2. Key indicators of the pancake cafe’s competitors

Indicator	Competitor 1	Competitor 2	Competitor 3	Competitor 4
	Fast food cafe 70 sq. m.	pavilion 4 sq. m.	Restaurant 300 sq. m.	Cafe-dumplings 40 sq. meters
Working hours	Every day, from 9.00-19.00	Mon.-Fri. from 8.30-17.00	Every day, from 10.00-22.00	Mon. –Sat. 9.00-18.00
Assortment	Wide (burgers, ice cream, shakes)	narrow (shawarma, hot dogs, drinks)	Wide (first, second courses, desserts, several types of cuisines)	medium (dumplings, dumplings, drinks)
Price level
Service level
Advantages	possibility of accommodating visitors, delicious food	quick cooking	Delicious food large room, waiters	Possibility of accommodating visitors
Flaws	Long queues, crowded	small selection, lack of seating for visitors, long queues, need to pre-order	Expensive menu	Poor reputation of the owner, “an establishment for his own people”, frequent complaints about the quality of meat
Reputation

As can be seen from Table 2, competitor No. 3 is a restaurant that will not be a direct competitor to the pancake cafe due to its format. Consumers have a rather negative impression of another establishment (a dumpling cafe), which is why its services are practically not in demand. Consequently, there remain two main competitors - a fast food cafe and a hot dog pavilion. Compared to the latter, the pancake shop will be able to offer a wide range of products. In addition, customers will not have to wait outside for their order. Unlike the first cafe, the pancake shop will be able to offer a different assortment, which will undoubtedly find its fans and lure some customers. The larger area will also be a plus.

Since the pancake cafe will be located in a busy area of the city, the startup advertising campaign will not require major investments. At the initial stage, POS materials will be used to attract customers, which will inform about the opening of the cafe. Also, on the first day of opening, every tenth client of the establishment will receive a free pancake as a gift. Further in the process, leaflets and flyers will inform customers about menu updates, and colorful posters will also be used on the windows of the establishment. They will depict products that arouse appetite and the desire to make a purchase. In the long term, if new outlets are opened and the marketing budget is increased, it is possible to hold holiday promotions for Maslenitsa, New Year and other holidays, as well as use other methods to increase customer loyalty.

The technology for making pancakes is quite simple. To prepare them, special pancake baking machines will be used. Devices for making pancakes have a non-stick coating, so they come out golden brown, but do not burn. The raw materials are put into the pancakes by hand. After this, the chef packs each pancake in a special convenient package. The cooking time for one pancake is about a minute.

If we take the most popular grilled pancake as a basis for calculations, then the calculation of the production cost of one pancake will look like this (see Table 3).

Table 3. Calculation of production costs

Ingredient	Raw material consumption	Price for 1 kg rub.	Price rub.




Vegetable oil
Butter




White sauce
Total:

Thus, taking into account the cost of packaging (2 rubles), the cost of a “basic” pancake will be 37 rubles. In the future, calculations will be made taking this value into account. It is expected to sell 9,120 pancakes per month or 300 pancakes per day. In addition to the above costs, the current costs of the pancake cafe will include: public utilities and electricity, transportation costs, rent, wages, security, consumables, etc.

To open a pancake shop, a former dining room with an area of 100 square meters will be rented. meters, located in a busy area of the city with a population of 400 thousand people. During the renovation, an agreement was reached with the landlord on a rent holiday. The cost of the work will be 5 thousand rubles. per sq. meter of area. Equipping a cafe with equipment will require raising 389 thousand rubles. The list of what is required is given in Table. 4.

Table 4. Equipment costs

	Name	Price, rub.	Quantity, pcs.	Cost, rub.
	Pancake machine
	Contact grill
	Fridge
	Distribution stand
	Coffee maker
	Electric kettle


	Wall panel
	Fire extinguishing means and security alarms (including installation)
	Kitchen utensils and dishes

	Cash register equipment

Total:				389 000

The staff of the pancake cafe will be represented by 11 employees. The wage fund and staffing table are shown in Table. 5. There is also a delivery driver on staff who delivers raw materials to the cafe.

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The cafe will be open daily from 09:00 to 20:00. The work of cooks, cashiers and cleaners will be organized in shifts. The key requirements when selecting personnel will be: availability of professional training and qualifications in the specialty, experience in the catering industry, integrity, responsibility, honesty.

Table 5. Staffing and wage fund

№	Job title	Number, persons	Payroll, rub.
	General manager
	Administrator
	Chief accountant

	Salesman-cashier		25 000

Total:			291 000
Deductions:
Total with deductions:

A limited liability company (LLC) was chosen as the legal status of the pancake cafe. The preparatory period of the project will include the following types of work:

1.Registration of a legal entity.

2. Concluding a rental agreement for premises.

3. Concluding an agreement for the purchase of necessary equipment.

4.Repair of premises.

5.Equipment installation.

6. Hiring staff.

7.Obtaining permission to provide catering services.

The start of sales is scheduled for September 2016. The deadline for achieving planned volumes is set at two months.

The organizational structure of the pancake cafe will include an administrative link ( general manager and cafe administrator), production level (cooks), trade (sales clerks-cashiers), accounting (chief accountant) and support staff (cleaners). The head of the cafe is the general director. The administrator-manager of the cafe directly reports to him, who in turn supervises the cooks, sales assistants, cashiers and cleaners, and the chief accountant.

The General Director provides general management of the cafe. He controls the financial activities of the establishment, negotiates with suppliers, the landlord, and is involved in personnel selection. For conducting financial activities The chief accountant is responsible for the institution. His responsibilities include keeping records of income and expenses, timely transfer of taxes, and issuing salaries. The administrator of the pancake cafe coordinates the work of the staff, works with personnel, organizes the supply of products, is responsible for marketing, and resolves controversial issues and conflict situations with visitors. The cook prepares orders: prepares ingredients and dough for pancakes, adds filling, and ensures food storage. Sales cashiers take orders from visitors and pay clients.

Investments in opening a pancake cafe will amount to RUB 1,254,000. Funds for opening the establishment will be taken from our own sources without borrowing funds. Starting cost items are given in Table. 6. Appendix 1 shows financial calculations for cash flow, costs and net profit. The estimated duration of the project is 3 years. Reaching the planned sales volume (9,120 pancakes per month) – 3 months. The calculations take into account seasonality indicators with a decrease in demand for pancakes during the holiday season (from June to the end of August) by 30%.

Table 6. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Room renovation
Room equipment
	Equipment purchase
Intangible assets
	Registration procedures (SES, firefighters)

Working capital
	Working capital	250 000
Total:		1 254 000

In Table. 7 presents the key performance indicators of the project.

Table 7. Project performance indicators

In Table. 8 the main risks for the implementation of the “Café-Pancake House” project are considered.

Table 8. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	Severity of consequences	Prevention measures
Lack of constant demand	extremely low		Contact with potential clients at the pre-opening stage, distribution of advertising
Emergence of new competitors			Focus on the specifics of the cuisine, expanding the range, working to increase customer loyalty
Low purchasing power			Review of pricing policy during operations, cost reduction
Unplanned rent increase			A legally competent lease agreement, a long-term agreement with fixed rate in rubles
Emergency			Installation of fire and security alarms, following safety instructions

APPENDIX 1

Production plan and main financial indicators project over a three-year period

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rent + salaries + utilities, etc. rub.

In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growing welfare of the population, the desire for a better life, the development of tourism. The market for restaurant services is always free and awaits the attraction of private entrepreneurs.

Any idea has the right to life and will be successfully implemented in the form of one or another business if you properly invest your soul and money into it. And one more thing: if you reflect your desire to work in a properly drawn up business plan.

Practice shows that domestic market The catering segment remains relatively free. And this despite the fact that cafes and restaurants are opening in the tens and hundreds. True, they are closing in approximately the same numbers, however, their number remains quite impressive, and the fact of the existing fierce competition must be taken into account when drawing up a business plan for your cafe.

One should also take into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a casual visitor and turn him into a regular one is a little lower.

Now we invite you to consider several reasons for the enduring popularity of cafes as a type entrepreneurial activity among newly minted businessmen:

the welfare of the population is increasing, and people strive for a European lifestyle, an integral element of which is visiting pleasant places to eat;
organization of new offices, business centers and trading platforms - an excellent reason to open a new cafe, where their employees will happily have lunch or drink coffee;
cafe is an ideal place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
Among the abundance of already existing children's cafes, young tireless visitors never tire of looking for something more interesting and tastier.

If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) to plan your business.

Time, scope and budget. These three components are the foundation of your successful business. How long should your cafe last, how much money are you willing to invest in it, how big will it be? If you can already answer these questions, it means that your project not only has the right to be implemented, it will generate income for you.

A prerequisite for a quality business plan is accurate calculation and forecast planning.

Before you start implementing your business idea, study all your competitors who are engaged in a similar business. Analyze their pros and cons in their work, improve them best ideas and developments, bring something of your own - and use it in your establishment. An improved idea is not considered plagiarism.

Also study the shortcomings of competing cafes in detail to avoid them in your work.

What kind of cafe are you planning to open? Choose the most suitable type of establishment for yourself, and, based on this, plan your budget, location, and target audience.

From all types of cafes the most relevant:

elite;
children's;
cafe for the middle class;
evening;
internet cafe

Whichever of these types of establishments you plan to open, you need to clearly know the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that elements of the functioning of other catering establishments do not overlap with your cafe.

Branded marking of the cutlery and the mandatory presence of two signature dishes, pretentious design - this is a restaurant style that a cafe owner should not pursue. Although the uniqueness of the interior and some “zest” in the menu are quite welcome.

When planning to open an establishment for a wide audience, take care of its location, which will be convenient for the visitor and profitable for you. The location should be:

1. Crowded. Many people bet on central streets cities, but overlook business zones and office buildings.

2. With availability transport entrances and parking.

3. Conducive to rest. Closer to park areas, away from busy highways.

Cafe premises can be rented, purchased or built, depending on the owner’s funds and desires. The main thing is that the area of the room and the number of seats you are counting on comply with legal requirements - the best option is 280 m² of space for 50 seats.

When working on the concept of the establishment, make sure that the name of the cafe and its interior “echo” each other. If the cafe is themed, then the theme should be visible in everything: from the paintings on the walls to the uniforms of the waiters. This largely determines how much a random passer-by who happens to look into your cafe will want to come here again and again.

Allocate a sufficient amount of funds from the general budget for decoration: if a guest, according to the proverb, is greeted by his clothes, then he is also picky, and will not stay long in an uncomfortable, ugly, untidy room.

For a catering place you will need a standard set of equipment:

slabs;
grill;
refrigerators (please note that various types products must be stored separately, in different refrigerators);
frying and cooking cabinets;
sinks;
production tables;
dishes;
tables and chairs for visitors.

A young, barely opened establishment should not risk its reputation from the first days, even if it has not yet been established, and hire unqualified people as employees with the hope that they will learn all the intricacies of the profession directly on the job.

Employees must be:

professional;
cultural in dealing with visitors;
neat and healthy (this is catering!);
interchangeable.

If you plan to operate your cafe in two shifts, then the staff should consist of 2−4 cooks, 2 administrators, 2 bartenders, 6−8 waiters and 2−4 support workers, whose salaries and mandatory deductions you must take into account when drawing up a business plan .

The wider the range of dishes and the more varied they are, the better for the image of the cafe and the, accordingly, the wider the circle of its visitors. The guest should have a choice and a guarantee that the dish is prepared from fresh ingredients in compliance with all sanitary standards. Choose suppliers exclusively from proven ones or based on recommendations, refuse random purchases, even if the price is very attractive.

Work through the menu in detail. Try to avoid commonplace dishes or at least change their names. The original name attracts the visitor - a dish with a sonorous or unusual “name” definitely wants to be tried.

40 dishes on the menu, including desserts and snacks - quite a sufficient number for a cafe, plus at least 50 drink items, including alcohol and traditional tea and coffee.

The costs of these components MUST be included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct a one-time advertising campaign. But constant advertising of an establishment, when it is already operating, and when its name already says something to potential visitors, has a greater effect.

The popularity of a cafe directly depends on the correct development of a business idea. You need to choose the orientation of your establishment: whether it will be a children's cafe or a fast food place or an ice cream parlour, whether you will open a bar or whether it will be a pastry shop - it's up to you to decide. But you also need to take into account that the cafe must have a good location, depending on the population density and financial condition of the citizens. It is necessary to consider this in as much detail as possible in the business plan.

When drawing up your business plan, you can use the help of qualified specialists or draw it up yourself, based on research into the work of similar cafes. If you choose the first one, you will receive a very effective business plan, but you will also pay a lot to a specialist. And in the second case, getting by with the most meager costs, there is a possibility of encountering certain difficulties; Plus, you may never get your business plan to work. In any case, you must be aware of the what and what of your business plan.

When conducting marketing analysis, first of all, pay attention to the main trends that at the moment present on the market, the relationship between supply and demand, form a circle of main competitors.

When analyzing competing establishments, study in detail their assortment, location and pricing policy.

In the production part of the business plan, the most in detail describe your project: how many dining rooms have you planned in the cafe, how many seats each is designed for, how much space is allocated for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe is described in the business plan, the more understandable it will be for the investor.

Fixed assets (equipment and furniture), menu, number of personnel should also be included in this section.

When budgeting a project, it is most reasonable to group the expected expenses by type:

rent;
salary for staff;
payments by ;
purchase of goods;
utility bills, etc.

The “Project Profitability” section is very important for investors. They focus on forecasting the payback period, so calculate it as accurately as possible (usually this period is a little more than a year). The profitability of the cafe in the subsequent period, optimistic and pessimistic scenarios for the development of your business should also be present in the business plan as mandatory items.

Be sure to indicate average cost one order.

The profitability of each type of catering establishment depends on factors that differ slightly from each other.

A children's cafe will work profitably with a staff of 15-20 employees who provide quality service to visitors (this is the main criterion). Having a full-time pastry chef and a children's play area can increase the profitability of an establishment by another 30%.

The profitability of a fast food cafe is influenced by location, work schedule, and personnel qualifications. The interior and the comfort of the furniture can play an important role.

Not long ago, they took their place in the niche segment of Internet cafes, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such high profitability can only be maintained in big city, but not in a provincial village.

To make it easier for you to work on a business plan for your cafe, we provide an example of a ready-made - “ripe” and completed plan.

Even a non-professional can draw up such a business plan. The establishment for which the project was drawn up is quite simple, but in certain circles it can gain popularity.

Target: open than a small compact cafe in a residential area of the city N.

Resume: investments - 40,000 USD per month

Projected return on investment— from 12 to 15 months;

Projected net profit (monthly)— from 3,000 to 4,500 USD

Project description: the name is “Small Cafe” with one hall with 40 seats and one kitchen hall.

The establishment will be located in rented premises on the ground floor of a residential building in a former apartment converted into a catering establishment.

The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing products, and, as a result, the amount starting capital, as well as save on kitchen equipment and the number of personnel, namely cooks.

“Little Cafe” will be positioned as an establishment in the lower price category. The average price of a check in a cafe will be 5.5 USD..

Subject analysis: The issue of organizing public catering in residential areas of cities remains quite relevant. There are not so many places where you can organize a meeting with friends, have a snack at lunchtime, sit in a group and have a drink. The cafe expects to receive its main income from the sale of alcoholic beverages.

In order to diversify the menu and be able to offer guests not only semi-finished dishes, there is a prospect of attracting pensioners and housewives living in the neighborhood to work at the establishment: they can provide the cafe with home-cooked food at affordable prices.

Analysis and characteristics of the target audience: potential visitors " Little cafe» could well be representatives of unemployed youth, employees of companies “X” and “Z” located nearby, as well as housewives living in the area.

Market analysis. Competition: for the “Little Cafe” such establishments of the middle or higher price category do not constitute competition, but old cafes with cheap prices can pose a threat. Having studied their work schedule, menu and pricing policy, we can conclude that you can really win if you extend the opening hours of the establishment, reduce prices for the same dishes served by 5% and introduce home-cooked dishes to the menu.

Prospects: After some time, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu and, thus, repurpose the cafe.

Advantages of innovations: Regular customers will remain and new ones will come, the average price of a check will double.

Cons: costs will double.

Risks: personnel will be recruited from residents of the area; there is no guarantee of high qualifications. And the reputation of such small establishments begins with the quality of service.

Equipment: refrigerators (2), bar counter, microwave oven, production table, tables for visitors (10), chairs for visitors (40).

Staff: administrator, bartender, waiter, accountant (visiting).

Feasibility study and implementation features (averaged figures are used):

rent - 2,000 USD per month;
redecoration of the premises - 2,000 USD per month;
equipment - 7,000 USD;
furniture - 5,000 USD;
utility bills - 1,000 USD per month;
purchase of food and alcohol - 3,000 USD per month;
advertising campaigns - 1000 USD;
wage fund - 3,000 USD per month (including deductions).

Work schedule. Revenue: the opening hours of the “Little Cafe” are from 10.00 to 22.00. The planned income can be obtained with a 50% load of 7 tables.

Conclusions: such a business plan is considered as a guide to creating a family business.

The above procedure is suitable for fast food cafes, mini-cafes, summer or roadside cafes. The calculations can also be applied to organizing an ice cream parlor or confectionery shop.

You can download a sample cafe business plan for free - use it.

Thus, with the right approach, opening a cafe is not very difficult task, the implementation of which will be accompanied by investments and the search for investors.

Useful articles

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in big cities, not all of them find their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think through several possible solutions for each controversial issue. Of course, a cafe does not require fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, rather than trying to adapt a half-finished establishment to them.

You should start drawing up a business plan by looking for a non-standard format of the establishment, because a profitable cafe is not easy - 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria is located in an office building or educational institution, it should have a sufficient number of seats and a wide selection of snacks suitable for potential clients, but the design of such an establishment may be discreet and even modest. And opening a themed establishment, for example, a café for book lovers, will require much more investment in the design of the premises.

Before opening a roadside cafe from scratch, you will have to carry out large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit the roadside eatery.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in children's world entertainment, and also be aware of which superheroes are now in high esteem in order to properly decorate the hall. In addition, increased demands are placed on the children's menu, and the basic range of dishes and drinks should be expanded, taking into account the fact that children usually relax accompanied by adults. Before opening a family cafe from scratch, you should choose a room close to places where families spend time en masse and make sure that those vacationing in the cafe are not disturbed by lovers of strong alcoholic drinks and noisy pastimes.

Drawing up a detailed business plan is a must step by step instructions how to open a cafe from scratch. The business plan must include the following:

Detailed descriptions of the format of the establishment, its location, premises for the cafe, organizational structure, work schedule;
Analysis of the market and closest competitors;
Marketing plan;
Pricing policy of the establishment;
Equipment;
Suppliers;
Financial costs;
Profit calculation and risk assessment.

Where to start opening a cafe? - WITH clear understanding what exactly it will be like. The basis of the business plan will be a detailed description of the very idea of the establishment, based on what will be selected: location, room design and necessary equipment. The format of the establishment will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand current trends and assess the competitiveness of the future cafe. Familiarization with the activities of your closest competitors will help make your establishment unique and build the right pricing policy. The marketing plan is designed to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the establishment, but in the future some items may be changed. It is also better to take care of product suppliers in advance, not forgetting to write down backup options in case of force majeure. Financial investments, expected profits and possible risks will make it possible to imagine what the establishment will look like from a financial point of view even at the planning stage. Therefore, “Draw up a business plan” is the first point in a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”

Before starting the process of registering an activity, it is necessary to determine the legal form of the business. To open a mini cafe from scratch, it is more profitable to register as individual entrepreneur, but in this case the sale of alcohol in the establishment will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The LLC legal form is chosen if you plan to open a cafe where alcoholic beverages will be sold.

The authorized capital is paid;
A legal address is being organized;
Signatures on the registration application are certified by a notary;
State duty is paid;
The seal is made;
A bank account is opened;
The OKVED code is selected (56.10);
The charter is prepared;
An application is filled out in form P11001.

After registering an LLC, you must obtain permits for premises, license for trading activities in the cafe, licenses for the sale of alcohol and tobacco products, and employees - the results of a medical examination.

The list of permits for the premises includes the following items:

Lease agreement;
SES permission;
Conclusion of the fire safety authority;
Agreements for waste removal and sanitation.

You should proceed to the implementation of the following points for opening a cafe only if you have all the permits and licenses. In addition, you must first register with the tax authority at the place of business activity.

Registration of an enterprise for tax purposes is carried out at the stage of registration of an individual entrepreneur or LLC, and then the system by which taxes will be deducted is selected. For cafes, in cases where UTII (unified tax on imputed income) cannot be applied (this depends on the region), they choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

Selecting the location where the establishment to be opened is an important item on the list of what is needed to open a cafe. The place must have high traffic, otherwise the establishment will stand idle without customers. In many ways, its choice depends on the format of the establishment and the expected categories of visitors. For example, a separate building in the center of a large residential area or in a large park next to a residential area - exactly what you need to open a cafe bar. During the day, such an establishment will sell coffee and confectionery products for mothers walking with their children, and in the evenings the visitors will be residents of nearby houses who want to relax after a hard day.

A room with an area of 250-270 sq. m. – that’s what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check for each visitor is 200 rubles, the profit will be 200,000 rubles. per month, and this is a pretty good indicator.

It is unlikely that you will be able to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future establishment will be like and find appropriate design solutions. To do this, you can order the services of professional designers, or you can sketch out a preliminary plan yourself and assign specific tasks to the masters, and they will tell you how to properly implement them.

For example, a calm atmosphere and the illusion of privacy are important for small cafes; student eateries do not require fancy furniture, but should attract young people with some unusual, catchy and memorable interior details. It’s more difficult with themed establishments; their arrangement will require more skill and considerable financial investments, which will most likely pay off precisely because of the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the focus of the establishment. Experienced restaurateurs advise that you must place a bar counter in establishments where alcohol is sold.

The list of standard equipment needed to open a cafe from scratch consists of the following items:

Plate;
Grill;
Frying and cooking cabinet;
Refrigerators;
Production tables;
Sinks;
Dishes;
Furniture sets for visitors.

Purchasing equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased from Russia, tableware is imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that match the interior of your cafe.

At the stage of thinking about the idea of how to open your own cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before the opening, the advertising campaign is carried out by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the establishment will be recognizable. Therefore, spare no expense on design development and manufacturing according to last word quality signage techniques.

The marketing plan should be drawn up for the long term and include a list of regular promotional events and promotions that attract attention to the establishment. Answer to the question: “How much money does it take to open a cafe?” must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Video on the topic

When deciding to start his own business, an entrepreneur must estimate how much money he needs to open a cafe. Costs may vary depending on the region and size of the locality where you plan to start a business. The cost of opening a cafe from scratch can be calculated by the main expense items at the initial stage: registration of activities (10,000 rubles), rental of premises (300,000 rubles), repairs and arrangement, purchase of equipment (600,000 rubles) and products (200,000 rub.), advertising (60,000 rub.). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, food purchases, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an approximate amount of 1,200,000 rubles.

By calculating how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the intended business plan and choose the right location for the establishment, then the cafe, even according to the most conservative estimates, will pay for itself within a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Question " ?" is very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question that interests enterprising citizens. The current time is called successful for entering business. The benefits of starting your own business now include still low rents, plenty of empty space in busy areas and people gradually emerging from austerity. However, before opening a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be prepared to stop the theft of food and alcoholic beverages by unscrupulous employees, and also ensure that your cafe maintains its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are wondering where to start, be prepared to check the work of their establishment every day and personally monitor all processes.

I bring to your attention a detailed business plan for a cafe. An example with calculations will help you determine the data for opening a cafe.

The essence of the project: organization of cafes - catering establishments with a pleasant and cozy atmosphere, a place for everyday relaxation, breakfasts and lunch breaks during the working day, dinners, festive banquets, celebrations, and significant dates, designed for the consumer class with an average and low income, offering its visitors dishes of European and Russian national cuisine and a wide selection of alcoholic and non-alcoholic drinks, located in the administrative and business district of the city. The method of customer service is self-service.

Model: a room of up to 150 m², divided into 3 zones, equipped with a bar counter, designed for 15 tables, 5 tables in each zone; kitchen; toilets.

Organizational and legal form: limited liability company (necessary for the possibility of trading alcoholic beverages).

Type of taxation: UTII

Working hours: from 9.00 to 21.00 - weekdays, from 11.00 to 24.00 - on weekends. When holding mass events, working hours are negotiated with customers.

Target Audience: people with low and middle incomes, from 18 to 60 years old, office workers.

Capital investments: 2,800,000 rubles. It is planned to attract credit funds in the amount of 3 million rubles for a period of 5 years at 20% per annum.
Average monthly revenue: 2,160,000 rubles
Net profit: 360,000 rubles
Payback: 8 months

Project start date: __ _____ 201_.

The degree of success of the project to open a cafe is assessed as medium-high, however, the final assessment highly depends on the location and the presence of potential competitors in the establishment’s area of operation.

The project implementation strategy used is applicable to any region Russian Federation.

Making a profit through the provision of catering services - the sale of home-cooked dishes and purchased products; organizing and holding wedding celebrations, birthdays, anniversaries, graduation ceremonies, corporate events, memorial dinners; trade in take-away dishes.

Certificate of registration of a legal entity
Permission to organize a catering establishment in this premises
Technical report for the premises, including: BTI plan, explication of the cafe premises, drawing of engineering and communication networks, architectural plan of the premises.
Certificate of acceptance of GPN
Permission for the production and sale of public catering products
License to sell alcohol
Cafe sign registration
Documents on registration of cash register equipment
Agreement for security of the cafe premises with private security (required to obtain a license to sell alcohol)
Certificate of commissioning/commissioning of security and fire alarm systems

In case of changes in the layout of the premises and changes in the facade of the building, reconstruction projects are drawn up, all changes are reflected in the documents and are agreed upon by Rospotrebnadzor, DEZ, the prefecture, the fire inspectorate, and the urban architecture service.

OKVED codes to carry out activities:

52.25 – “Retail trade of alcoholic beverages”;
52.63 – “Retail trade outside the store”;
55.30 – “Activities of cafes and restaurants.”

Before starting activities, it is necessary to notify Rospotrebnadzor and the local consumer market committee about this.

The location of the cafe should be determined according to the following criteria:

The first or second line of houses, the presence of good pedestrian approaches to the cafe building.
Distance from other fast food outlets.
Proximity to office buildings, manufacturing companies, and (if possible) residential buildings.
Availability of parking and good access roads for vehicles.
A separate building (a necessary criterion for the sale of alcoholic beverages).
Availability of sufficiently allocated electrical power, water supply, sewerage, ventilation, heating.
Condition of the premises (whether major repairs are required).
The presence of one or more spare entrances.
Availability warehouse and the possibility of unimpeded access for vehicles.

Of course, it is impossible to meet all of the specified criteria, but if possible, you need to get closer to the greatest number of them. You definitely need to find out what was previously in this building. It is possible that the premises may obviously have a bad reputation among people.

Management personnel

Cafe manager, responsible for the work of all staff, solving organizational and personnel issues, determining the menu and work schedule taking into account attendance - 1 person

Accountant – 1 person (part-time employment possible)

Staff in the hall

Bartender – 1 person

Cashier – 2 people

Distribution workers – 2 people

Cleaning lady – 2 people

Kitchen staff

Cook - 2 people in 2 shifts. Each cook is responsible for one or another type of dish.

Dishwasher – 2 people

The work of cashiers, distribution workers, and cooks is carried out in 2 shifts according to the “every other day” scheme.

Personnel selection is carried out taking into account the following requirements:

At least 1 year of experience in catering establishments
active life position
conscientiousness, discipline, honesty

The form of remuneration is fixed, with the payment of bonuses for preparation and implementation various events, for fulfilling and exceeding the sales plan, increasing the average purchase price - in order to stimulate staff motivation.

Furniture and equipment in the hall(based on room area up to 150 m²):

tables: 15 pcs.

chairs: 24 pcs. + 4 spares

sofas: 9 pcs.

corner sofas: 9 pcs.

bar counter: 1 pc.

bar stools: 6 pcs.

rack for drinks in the bar: 1 pc.

paintings on the walls: 12 pcs.

mirrors: 3 pcs. in each zone

plasma panels: 6 pcs., 2 in each zone

hanger stands next to tables: 15 pcs.

wall lamps to give the environment a more cozy, homely atmosphere: the quantity is calculated based on the length, width and height of one work area and the presence of ceiling lighting. Based on the total S - 150 m² (including a kitchen, 2 toilets), with a ceiling height of 3 m, the number of lamps - 25 pcs., with W - 150 W.

Electric stove – 2 pcs.

Combi steamer – 1 pc.

Oven – 1 pc.

Grill cabinet – 1 pc.

Microwave oven – 1 pc.

Pancake machine – 1 pc.

Food warmer – 1 pc.

Cutting table – 2 pcs.

Coffee machine – 1 pc.

Deep fryer – 1 pc.

Electric kettle – 2 pcs.

Vegetable cutter – 1 pc.

Knives – 4 sets

Cutting boards – 4 sets

Mixer – 1 pc.

Slicer – 1 pc.

Meat grinder – 1 pc.

Electronic scales – 1 pc.

Hood – 1 pc.

Water heater – 1 pc.

Refrigerator – 1 pc.

Dishwasher – 1 pc.

Sinks – 2 pcs.

Boxes for storing vegetables and fruits

Food trays – 60 pcs.

Dishes - based on: maximum quantity seats + 10% for battle and loss

Napkins

Towels

Dryers for the toilet – 4 pcs.

Computer – 1 pc.

MFP – 1 pc.

Washing machine for washing staff uniforms – 1 pc.

Coffee machine – 1 pc.

Coffee maker – 1 pc.

Electric kettle – 1 pc.

Blender – 1 pc.

Juicer – 1 pc.

Mixer – 1 pc.

Ice generator – 1 pc.

Refrigerated display case – 1 pc.

Freezer – 1 pc.

Bar processor – 1 pc.

Salad bar – 1 pc.

Toaster – 1 pc.

Ice crusher – 1 pc.

Barware - for 20 people.

The area of the premises is from 140 to 150 m², based on the requirements to provide 1.6 m² per visitor (maximum number of visitors - 60 people). The hall is divided into 3 zones by portable partitions with a passage width of at least 1.2 m to create a more comfortable, confidential atmosphere. The bar occupies 6 m². 2 toilets – 10 m². The remaining area consists of the kitchen and storage area.

Approximate floor plan

To ensure an uninterrupted supply of necessary products, it is planned to conclude agreements with regional farms(on delivery terms) having certified products; wholesale warehouses; bakeries and confectionery shops.

The costs of organizing a cafe will be divided into one-time and periodic ones.

Registration and paperwork
Necessary repairs and changes in room design
Purchasing furniture
Equipment purchase

Rent, utility costs
Wages
Tax deductions
Contributions to extra-budgetary funds
Purchasing Products
Purchasing consumables
Advertising expenses

It is planned that the daily number of visitors to the cafe will be 280 people per day. The approximate workload for the cafe's opening hours will look like this:

visiting times	number of people per hour	average bill
9.00-12.00	10	150
12.00-14.00	40	250
14.00-18.00	20	200
18.00-21.00	30	350

It is planned to hold public events in the cafe at least 5 times a month for an average amount of 100,000 rubles.

Taking into account the monthly costs, which will be estimated at a total of 1,800,000 rubles, the break-even point (TB) can be considered the time when the profit begins to amount to at least 2,150,000 rubles per month. This value can be determined by the following calculation:

The payback period (PA) is determined by the formula:

CO = One-time costs / monthly profit

Monthly profit (MP) is calculated using the formula:

EP = monthly income(ED) – monthly expense;

ED = daily income * 30 days.

________________________________________

Daily income = 72,000 rubles

ED = 72,000 * 30 days = 2,160,000 rubles

EP = 2,160,000 – 1,800,000 = 360,000 rubles

CO = 2,800,000 ( one-time costs) / 360 000 (monthly profit) = 8 months

The size of the average check is a seasonal value, since in the warm season the order of cold appetizers and soft drinks increases, in winter visitors prefer hot dishes, and the consumption of meat and fish increases.

There is huge competition in the catering industry these days. The share of cafes prevails in the total number of such establishments, which can be seen in the infogram below. Therefore, when choosing the location of an establishment, one of the most important factors– this is the presence/absence within walking distance (up to 500-700 m) of other establishments of a similar plan.

It is necessary to study the number, condition of the premises and methods of promoting competing cafes, their menus, to identify strong and weaknesses. Restaurants can also be considered as such; fast food outlets; kiosks selling baked goods.

First of all, the visitor pays attention to the external design of the cafe, its name, and then to the atmosphere inside the establishment. It is assumed that the cafe should attract visitors with inexpensive prices; quiet, calm environment; quality of prepared dishes; attentiveness of the staff; fast service, free Wi-Fi network to access the Internet.

It is also planned to hold events such as:

Free coffee or tea for breakfast when ordering over 200 rubles.
20% discount on order value upon presentation of 3 receipts for previous service.
Free box of champagne upon receipt of an order for a gala event in the amount of over 120 thousand rubles.

Various will be invited from time to time musical groups for evenings.

In the evening, guests will be offered a “dish designer” service, where everyone can create a dish for themselves from a choice of ingredients.

The following factors may influence the final performance indicators of the project:

Incorrectly chosen concept of the establishment. Eliminated by conducting sociological surveys of visitors with the possibility of making proposals for the work of the cafe; analysis of the target audience and quick adaptation to a different style.
Lack of reputation of the establishment. It is developed by carrying out the correct marketing strategy.
Fewer number of visitors compared to planned. It can be eliminated by expanding the marketing strategy and increasing the range of products offered.
Increased costs compared to planned. It can be eliminated by maintaining strict control over expenses and keeping strict records of the receipt/expense of products. It is also possible to use semi-finished products while simultaneously reducing the number of cooks.
Poor service and quality of food. Eliminated through careful selection of candidates for the cafe staff; control of the work of all personnel; control over the quality of products and their expiration dates.
Unstable political and economic situation in the country. It is reduced by concluding long-term contracts with domestic product manufacturers.
Increase in taxes for small and medium-sized businesses. Not expected in the near future.

Calculation of the cost of fixed assets by year, taking into account depreciation

Fixed assets at the beginning of the year, rub.

Depreciation

Fixed assets at the end of the year, rub.

Financial and economic analysis of the project for organizing a cafe allows us to conclude that this business plan can be implemented with high level efficiency. Currently, there is a favorable general background of threats to business, which began to level off after the introduction of economic sanctions against Russia.

Demand for catering services is consistently high, and food price fluctuations have decreased to within acceptable limits. If the cafe satisfies the qualitative and emotional needs of customers, quantitative risk factors are significantly reduced. This allows you to count on constant visits to the cafe by the target audience, increasing profits as the establishment develops and expands the range of dishes offered.