How to write a business plan for courses. Business plan for an educational institution. Types of educational institutions. Educational services market

The sphere of education that exists in our country today is undergoing constant reforms, modernization and improvements. Moreover, such changes can be observed every year. This state of affairs has become fertile ground for the development of private educational institutions of various types. These non-governmental institutions have already firmly occupied their own niche in the market educational services and successfully graduate not only applicants who can easily enter any university, but also specialists in a variety of professions.

As a rule, the level of training in such organizations is not inferior to that provided by the public sector. And there is nothing strange about this. After all, private educational establishments are guided by the same regulations and normative requirements.

After passing the certification procedure, they have the right to issue their graduates with certificates of completion of training according to state standards. In addition, if accredited, private institutions have the right to receive financial assistance from municipalities and the state on a general basis.

In addition, courses in various areas are very popular among citizens. This is especially true for such areas as management and other types of managerial and economic activity. Computer courses are successful, as well as those that allow you to improve your qualifications in the field of pedagogy, information technologies etc. There are also quite unusual directions. Thus, courses that prepare expectant mothers for childbirth are always popular. Some of them even teach how to drive a stroller. There are also full-fledged schools for future parents.

Educational services market

Currently in Russia there are the following types educational institutions:

Preschool;
- primary general, as well as basic and secondary general education;
- primary, secondary and higher professional profiles, as well as postgraduate specialized education;
- institutions providing additional education for adults;
- correctional (special), designed to work with students with disabilities;
- for orphans, as well as those left without parental care or legal representatives;
- specializing in additional education for children;
- other institutions in which the educational process is carried out.

All types of educational institutions operate in the educational services market, the formation of which began in the 90s of the last century. Its development was facilitated by the country's transition to rails market economy. It was then that the educational services market began to be divided into two segments - state and non-state. And now we can talk about the variety of institutions that work in this area.

According to experts, the educational services market is divided into three segments. The first one is “white”. This segment contains paid departments of state universities, non-state paid universities and schools, as well as a variety of courses.

The second, so-called gray segment, includes services provided by state and non-state educational institutions, as well as by private individuals operating without properly completing all documents. This leads to distortion of statistical data and tax reporting similar establishments, and “voluntary contributions” are received in kind or in cash and are not reflected in financial documents.

The third, “black” segment includes educational institutions that operate without obtaining necessary licenses, as well as those that extend their activities far beyond the boundaries of such permission. They are characterized by a system of extortions and bribes when entering or passing exams.

Non-state educational institutions

To date, domestic legislation does not contain a specific definition of LEU. A non-state educational institution is understood as an organization created by private individuals, or various types of non-profit or commercial structures.

The main task of the NOU is to provide services in the field of child rearing or education. The establishment of such an organizational and legal form is stipulated by the Civil Code of Russia. The activities of non-state educational institutions are regulated by Federal Law No. 237 “On Education”, as well as relevant regulations.

The head of an NOU may be the founder himself or a board of trustees formed by him, the powers of which are determined by the owner. The potential of such an institution is almost limitless. It can teach everything that can help in finding a job or work, as well as in achieving certain goals that allow you to earn a decent income. Services of an educational institution can also be provided via the Internet. This remote learning allows you to receive assignments and contact teachers.

Of course, the most profitable and most in-demand professions currently are those in the fields of finance and law, psychology and management. That is why most commercial universities train specialists in these disciplines. Special attention is given and English language. After all, it will not be at all superfluous in most areas of activity.

Area of ​​activity

Organization educational activities can be chosen in the following areas:

Training in special disciplines, which serves as a supplement to the main program provided for by the curriculum;
- tutoring work;
- courses that teach foreign languages, prepare applicants, improve qualifications, etc.;
- retraining of personnel and improving their qualifications;
- teaching children with developmental disabilities or special needs;
- preparing preschoolers to study in a school group.

Business plan

Reviews (108)

A carefully structured school business plan will help you understand how to properly organize your business. Services additional education are in demand, many parents want to send their child to a school where they can develop additional creative abilities in him. That's why art school or modeling courses are needed, parents are especially happy when these creative workshops are located near home. Therefore, joining this business means giving children diversified development, parents the opportunity to give their child additional education, and bringing you profit and prosperity.

You have the opportunity to study the finished document now. A convenient and understandable document will lift the curtain and help open music school or a studio where the child will be given quality musical education, cognition musical literacy, given an understanding and sense of style. Piano and violin, guitar and folk instruments, music criticism and other wisdom can be taught in your school. Don't forget about marketing plan, with which you can tell about your initiative as much as possible more potential clients.

In the sample business plan for organizing a school of additional education, you will also find economic calculations that will allow you to determine the cost of the endeavor, be it a model school or a music association, an art school or one aimed at the early development of children’s business skills. It is necessary to think about paying teachers, organizing high-quality material resources and purchasing educational materials, equipment, tools. The undertaking is not easy, but it will definitely bring profit, which will only grow as your creative business develops.

Hundreds of thousands of parents face the problem of choosing an educational institution for their child every year. Public Schools For a long time they have not been trusted by many fathers and mothers, and therefore they involuntarily think about the possibility of sending their child to a private institution. But at the same time, doubts that a decent education will be provided there still remain.

According to statistics, the private market educational business In our country it is developing slowly; few entrepreneurs decide to open a private school. And the problem is not even that a business such as educational services requires a license. An educational license will cost several thousand rubles, and it is really not easy to get one. But the main difficulty is finding suitable premises. It must comply with numerous requirements of Pozhnadzor, Rospotrebnadzor, as well as licensing conditions.

At this stage, as a rule, the ardor of a businessman becomes minimal and the desire to open a private children's school remains among only a few. They will have to overcome all the thorns of the educational business, which a huge number await both beginners and experienced entrepreneurs.

As the experience of creating private schools shows, it is possible to do without state support It is very difficult for such establishments. Thanks to it, renting premises is slightly cheaper than current market prices. Until recently, such schools had tax benefits, but now the only relief is exemption from VAT. Those businessmen who have acquired ownership of a school building find themselves in a more advantageous position. This allows them to feel some stability.

The main income of any private school is tuition fees. In private schools, the rates are set by the management, but it should be remembered that the higher the teachers’ salaries, the more expensive the education is for the parents of the students. Moms and dads are willing to pay hefty fees for their children's education, but only if the quality of education is high.

To open a private school, you will need a license, which will only be issued if the rented premises meet the most stringent requirements. If you decide to open not just your own school for the development of children, but to set up half board or even a boarding school where the child can stay for the whole week, the building should have space for sleeping and playrooms. It is necessary to take into account the characteristics of the private school population - these are mainly children from wealthy families who are accustomed to a certain level of comfort.

The organization of a private development school for preschoolers imposes even more serious requirements, which can only be taken into account by a businessman who uses in his work a professional example of a business plan for opening a private school with ready-made calculations. Guided by it, a businessman will not get bogged down in the quagmire of insoluble issues and will easily understand, for example, the features and procedure for opening new classrooms. Educational services, as an area of ​​business, require strict planning, and it is the business plan that is the document that gives the businessman the necessary support.

The market for paid educational services is currently experiencing difficult times. On the one hand, the decline in the quality of education in public educational institutions is a powerful incentive to pay attention to private schools. On the other hand, not every family is able to bear the costs of paid education. Businessmen themselves who decide to open their own private school find themselves in a far from simple situation.

When opening an educational business from scratch, entrepreneurs are forced to search for their niche, creating a reputation and a big name for themselves. the main problem– be able to prove to parents that their school will provide the child with the opportunity to receive the highest quality education. But, in order to interest potential clients, you need to know what criteria mothers and fathers use when choosing a private school.

The demand for paid educational services still remains quite low - approximately 15-20% of parents living in major cities, are ready to think about sending their children to a private educational institution. And it is necessary to try very hard to ensure that this readiness develops into a serious intention to use the services of such schools.

The experience of implementing the project to create private schools clearly demonstrates all the problems characteristic of this market segment. When opening a private school, a businessman needs to clearly understand the purpose for which parents send their children to a paid educational institution. As a rule, the main motivating factor is the desire to provide your child with the opportunity to receive a quality education and the individual development of his abilities.

What criteria do parents look for when choosing a private school? As statistics show, first of all - on the reputation of the establishment. That is, reviews of the educational services provided can be both positive and harsh. negative role. Moreover, the most close attention Moms and dads are looking for the qualifications of teachers who work at school. Of course, any vacancy in a private school, for example, a teacher for the creative development of children, is attractive to many teachers. But you need to choose the best ones so that there are no problems later.

From all this it is clear that businessmen who are planning to open a school need to take care to become visible. But how can you open a private school and immediately be able to make a name for yourself? After all, in order for parents to be able to assess the prospects, time is needed. In solving this problem, any entrepreneur must be guided by a competent example of a business plan for an educational services center for children. Regardless of whether you decide to open a school early development or private art school, the professional advice provided in this document will provide you with invaluable support. And, despite the fact that the return on investment in an educational business can hardly be called high, you will stand on your own two feet.

Buturlakina M.A.

Relevance.

Russia is a country with developed market relations. Most of the population is engaged in business. Entrepreneurs are prudent people who want to make a profit from their business. Everyone wants to insure themselves against various troubles. And in order for the business to generate income and profit, and for the company to develop steadily, everything must first be well planned and calculated. Entrepreneurs do not create their companies from scratch, but are guided by certain rules. One of these rules is drawing up a business plan.

Problem.

Beginning entrepreneurs often don’t know where to start. A future businessman has a lot of thoughts about starting his own business. We decided to create our business - a plan for a solarium salon so that novice entrepreneurs could see an example before them, and based on it they could create their own own business plan or used the data

create a business plan for the solarium salon “Sunnysiti”,

Explore Internet resources on this topic

2. Develop a business plan

3. create a business plan

4.check and analyze the content of the completed project

5. speak with finished project at a competition at school

6. offer a business plan as teaching aid economics teachers and students of economic classes

Download:

Preview:

Municipal budgetary educational institution

Average comprehensive school No. 49 Belgorod

Business plan.

(educational project)

Student of class 11A

MBOU secondary school No. 49

Scientific adviser:

Danilova Evgenia Veniaminovna,

history and social studies teacher

MBOU secondary school No. 49

Belgorod, 2012

He is wise who knows what is necessary, and not much.

Aeschylus

Relevance.

Our country in the early 90s. last century took the path of a market economy. Then there were real opportunities to earn big money, many citizens decided that they could become businessmen and entrepreneurs . The profession of an entrepreneur is still very relevant, it attracts many, and many young people dream of getting an education in entrepreneurial activity. In fact, it is very difficult to do this, not everyone can do it.

Problem:

Any person who decides to engage in entrepreneurship faces the question: “Where to start?”

Creating your own business must begin with planning. This is talked about a lot, and aspiring entrepreneurs naturally agree with it, but most of the time they don’t do it. They don’t do it because they think it’s expensive, that they don’t have enough knowledge, that planning is only necessary for big business that they can start a business without a plan. Also, often a novice entrepreneur perceives business planning as something global and very abstruse, with a bunch of incomprehensible calculations, formulas and tables. This is not entirely true. Small business planning can be simplified, but there's no way around it. Let the business plan not contain a bunch of analytical tables and calculations, but the basic data necessary to start a business, the composition fixed costs, simplified traffic plan Money, analysis of the local market, forecast of sales volumes, advertising budget, as well as a list of advertising tools should contain a business plan for a novice entrepreneur. Even if this information is on pieces of paper, in the form of notes, in the form of notes, the main thing is that it is there. Having it, you can take concrete steps to create your own business. .

For future and beginning entrepreneurs, we decided to offer our own version of a business plan using the example of a business plan for the Sunny Siti Tanning Studio. We decided that creating such a studio could be a profitable investment and could bring good profit. Our confidence was based on the fact that most people want to look attractive, because this gives us confidence in communicating with other people. Tanning is always a popular way to look better. But many people want to look tanned not only in summer, but also at other times of the year, and some simply cannot tan in the sun because their skin instantly burns. In order to make their desires come true, we suggest that such gentlemen visit the solarium.

A solarium is special equipment with tanning lamps.

A little history.

In 1895 In 2010, the Danish doctor Niels Ryberg Finsen managed to invent a lamp emitting ultraviolet light. It was used exclusively for medical purposes: for the treatment of smallpox and skin tuberculosis.B 1926 In 1999, Dr. Engineering Felix Müller founded a factory in Essen, Germany. He specialized in UV radiation and its effects on the human body. Experts from the company, located next to the mines of the Ruhr Basin, were familiar with complaints from miners about the lack of sunlight and heat caused sunlight. The obvious choice was for the company to develop therapeutic equipment that would also eliminate the psychological effects of lack of sunlight. With the help of special UV-infrared lamps, miners were able to receive the necessary dose of heat and light to maintain health and well-being. IN 1975 Friedrich Wolf discovered and patented the principle of local irradiation at a distance of several centimeters. 1976 In 2009, the first professional solarium was created - an installation with high-pressure lamps for the whole body. Currently, solariums are very popular

Project objectives:

Activities (planning):

Completion dates: January-March 2012.

2. Ryzhikh O.N. Development of a lesson on the subject “Economics” “Is it easy to be an entrepreneur?”http://www.it-n.ru/

Preview:

BUSINESS PLAN

ACTIVITIES OF THE TANING STUDIO

"SUNNY CITY".

Legal address:

Belgorod, Shchorsa street 64, shopping center "City Mall Belgorodsky".

Authorized capital: 600 thousand rubles.

Room - 20 sq. meters, (rent of premises in the shopping center "City Mall Belgorodsky")

Business plan.

Tanning studio "Sunny siti" provides tanning services to the population.

To provide these services, the population must have:

1. Premises:

15-20 sq. meters, (rent premises in the City Mall Belgorodsky complex)

1. Equipment:

Vertical solarium

Horizontal solarium

1. Related products:

Make-up for tanning

The rent for this premises currently amounts to 15,000-20,000 rubles.

According to experts, the optimal equipment in terms of price and quality ratio for providing this type of service is equipment supplied by the German company Hapro.

Acquisition necessary equipment involves obtaining a loan in the amount of 600 thousand rubles. for up to 5 years.

1. Basic information about the Sunny Siti solarium salon.

1. Legal address:Belgorod, Shchorsa street 64, shopping center "City Mall Belgorodsky"
2. Authorized capital of the company: 600 thousand rubles.
3. Last name, first name, patronymic of the head of the organization:Buturlakina Maria Alexandrovna

The main activity of the tanning studio "Sunny Siti".

2. Description of the project.

The goal of the project is to create a solarium for the population in the area of ​​Shchorsa Street in Belgorod.

To provide solarium services to the population, you must have:

1. Room -15-20 sq. meters, (rent premises in the shopping center "City Mall Belgorodsky")
2. equipment :

Vertical solarium,

Horizontal solarium.

1. related products:

Make-up for tanning.

The high level of quality of these types of services will be ensured by two main factors:

1. technical advantages of equipment supplied by Hapro,
2. high quality customer service

Choosing the specified location of the complex also has a number of significant advantages:

1. the part of the city in which the salon is planned to be created is remote from the center, there are few similar salons there,
2. a very densely populated part of the city, there is intensive development here,
3. The shopping center "City Mall Belgorodsky" is one of the most popular in the city,
4. in the shopping center there are shops, beauty salons and recreation areas where the population makes purchases and relaxes,
5. There is an excellent connection with the city transport communications system, thanks to which the salon can be easily reached from almost any part of the city.

The following main competitive advantages of this salon can be identified:

1. an increased level of service compared to existing competitors within the entire range of services offered,
2. convenient location of the salon.

Technical aspects of the project

The building in which the salon will be located has four floors.

The salon will be located on the second floor. The complex will be supplied with the necessary energy resources by citywide networks.

The need for raw materials, materials and energy carriers to provide the entire complex

planned services.

The need for raw materials and materials necessary for the implementation of the entire range of services consists of three main components:

1. needs for disposable sanitary and hygienic products used by salon clients (soap, napkins, etc.),
2. material needs (tanning cosmetics),
3. needs for other household equipment for a range of services.

In addition to covering the need for raw materials, materials and other household equipment, the planned salon will require the provision of energy resources necessary for the implementation of the entire range of services.

The need for energy resources consists of three components:

1. electricity;
2. cold water, including sewerage;
3. heat (heating, hot water).

The planned consumption of these energy carriers is determined in accordance with the current SaNPins and instructions.

The considered cost items reflect as fully as possible the content of the services provided by the center's salon and subsequently will most directly shape their quality.

3. Assessment of current market conditions. Competitor analysis.

General characteristics of the situation in the provision of solarium salon services to the public.

There is no big competition in this area yet, but there are good chances to become a leader in this market.

For implementation this direction activity, a long-term concept for the development of the tanning studio “Sunny Siti” was developed, including:

1. creation of a solarium salon,
2. constant technical updating of the interior.

Assessment of the existing market and characteristics of competitors by type of service.

The main competitive factors in the services market currently are: price, quality of services offered.

Moreover, for different groups consumers, different factors prevail.

1. The price factor is the main one for consumers with an average level of income who are in need of solarium services.
2. Service quality is more important for high-income consumers who primarily need elevated level service.
3. The existing direct competitors of the Sunny Siti salon in the market for the services in question are located in the city and have a circle of regular consumers and an established price level for their products.
4. The main consumers of this type of service are women - employees of offices, government agencies, educational institutions, etc.
5. At the same time, the services of competing firms in this type of business are focused mainly on meeting the demand of consumers who have high level income.
6. Currently, there are few solariums in the city of this class that could adequately satisfy the needs of the middle strata of the population.

Main consumers and characteristics of sales policy.

The newly created salon “Sunny siti” with solarium services is aimed primarily at consumers with average and low income levels, but who need high-quality manicure services.

In accordance with the analysis of the existing market for similar types of services, we can conditionally identify the following main groups of potential consumers of the services of the new solarium salon.

1. women - workers in shops, clinics,
2. school teachers,
3. individual entrepreneurs,
4. residents of nearby houses,
5. high school girls.

Thus, the structure of potential consumers allows us to ensure stable demand for the services offered by the new salon.

4. Pricing.

Cost of services and its components.

When determining full cost In general, the following factors were taken into account for the cabin:

1. volumes of consumption in physical terms of raw materials, materials and energy resources necessary for the implementation of the entire range of services;
2. current, as of the date of preparation of the business plan, prices for raw materials, materials and energy resources;
3. data on numbers and wages complex personnel;
4. insurance payments;
5. cost of other household equipment

Necessary equipment for operating the solarium salon “Sunny Siti”:

Necessary related products for work salon "Sunny Siti":

Preparations of three types: developers, fixers and activators:

Developers

Fixatives

Where do people do not regret investing money? In the education of your children. This trend has become widespread in our time. Why don't investors agree with society and invest in educational institutions or services? Today this business has every reason to become successful.

What to consider

The reason that there continue to be empty niches in this area is that certain skills and experience are required. Ideally, organizational skills and experience in the education system. However, if the project is a collective one, it is enough for one person to have similar experience. Depending on what knowledge the project executor has, it is necessary to choose the focus of the educational institution or educational services that will be provided for a fee.

In addition, much depends on the financial capabilities of investors. To organize a higher educational institution or a high-quality gymnasium, significant funds are needed, which will be returned in about 3-5 years. But in the future the profit received will be quite significant.

In case of limited financial capabilities, you should turn to the provision of educational services that are popular today. Children's ones also pay for themselves quickly preschool institutions, which are constantly in short supply, despite the seemingly significant quantity.

Free niches

The reduction in government funding for this sector has made it possible for private structures to work more quickly and productively. In this regard, the following main directions can be developed:

1. Higher educational institutions. With today's opportunities using correspondence, individual and remote forms of training, the need for equipment and large classroom areas is significantly reduced, and the problems associated with them also disappear. To obtain accreditation, a number of conditions must be met, but the reduction of government agencies has made it possible to recruit sufficiently qualified personnel who will meet the assigned tasks. Even receiving a loan from a bank will not leave the project without net profit after 2 years.
2. Secondary educational institutions. If possible to get higher education in specialties of interest on a paid basis is a sufficient incentive to become a student at a private institution, then with schools and specialized colleges the situation is completely different. For the popularity of a gymnasium or lyceum, additional services that students can receive must be included in the business plan of the educational institution. These may include additional courses foreign languages, sports groups under the guidance of experienced coaches, preparatory courses for testing, obtaining prestigious working specialties.
3. Preschool institutions. Depending on the capabilities and direction, they can be either a full-fledged kindergarten or a small mixed-age group for classes on popular pedagogical developments of famous foreign and domestic specialists. Such institutions can be supplemented with any developmental focus - philological or logical-mathematical, sports, musical or theatrical, or add the services of a 24-hour kindergarten, a weekend kindergarten or with extended working hours. Such services do not require significant cash expenditures, but are paid at increased rates.
4. Educational services. They are divided by age and direction, but have some common features– small initial capital that must be invested to start activities. Their difficulty lies in the selection of sufficiently qualified personnel, on whom in this case all the work rests. You can develop a business plan for the following educational services:

Necessary expenses

Depending on the direction, expenses will vary greatly in size and investment items. The business plan of an educational institution requires more attention to be paid to a fairly spacious complex of premises and a significant amount of equipment. For creative laboratory You need a small room, but you need specific equipment, and the design is non-standard.

To provide some educational services, business plans may only provide for a small administrative room with 2-3 rooms (an administrative room common for employees, and a small organizational room for storing some necessary equipment). Other types of services require large rooms.

The main expense items will still be:

A sample business plan for an educational institution can only give a very rough picture of all expenses and income, since for each individual case they differ significantly. Standard projects will not be particularly popular - they have sufficiently saturated the market.

It is much easier to draw up a business plan for an educational service based on standard samples, since in most cases large premises or unique equipment are not needed.

Approximate calculations for a small private kindergarten

Business plan educational organization a small size will not carry a large financial burden for the entrepreneur and will allow you to quickly start receiving net income. As an option, we can offer a kindergarten for two different age groups. Location in residential area will allow you to find suitable clients quite quickly, since you can drop off or pick up your child in any weather, at any level of busyness. In addition, the premises can be easily converted by purchasing or renting several apartments in one of the buildings.

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