>

Business plan for opening a time cafe. Description of the industry and company. Analysis of the current market situation

Starting investments

360,000 ₽
Revenue

133,000 ₽
Net profit

6 months
Payback period

This article will focus on how to open an anti-cafe in your city. What is the difference from a regular cafe and who is it intended for? Anticafe is a place for those who not only come for delicious food, but also who are not indifferent to art, events, and intellectual pastime. In this review, we will together draw up a business plan for an anti-cafe “from A to Z” (calculations for 2018).

Any art: painting, writing, cinema, music. How can this be combined with a cafe? Distinctive feature the establishment will be the design and furnishings. Paintings by famous or young, emerging artists, unusual instruments, beautiful decorative elements, poetic and literary evenings. Performances by music and dance groups.

Review of the anti-cafe niche

The anti-cafe is intended for a sophisticated guest, fed up with ordinary restaurants and cafes, who is looking for variety. People will tell friends and acquaintances about such an establishment, since it is not just deliciously prepared food, but also interesting program.

You can, of course, open an anti-cafe where just students interested in art or poor artists will come, but this will not bring you any benefit, except, perhaps, spiritually. For an anti-cafe to pay off, it must be made for wealthy people, with average income and above, who are interested in art and new products in the restaurant industry.

When you open an anti-cafe, in addition to revenue from the menu, you can earn income from sales of paintings or from tickets to your theme nights. Or, for example, a guest will have to order something from the menu for a certain amount in order to stay for a theme evening. It depends on what is more convenient for you or what is more convenient for your guests.

If you have a constant interesting program, then the guests will be regular. Why go somewhere else if in an anti-cafe you can not only have a delicious meal, but also have a wonderful time?

Interested in the idea? Then we will outline a business plan for opening your own establishment.

Legal issues

This must be done in absolutely any business when opening. In addition to the individual entrepreneur, you will also need to obtain permits from the SES and the Fire Service.

In addition, some anti-cafes provide alcohol, including necessarily elite ones. Prepare at least 200,000 for the first point.

Finding suitable premises

Your anti-cafe must be located in the historical part of the city, that is, it is better to open in the center or close to it, at least with beautiful view from the windows.

Also, you can try to open a cafe where some famous creative figure used to live or at least work. This will undoubtedly interest the guest.

The room must be at least 150 square meters. m., 50 of which will be occupied by the hall itself, the rest by the kitchen and utility rooms. Buying such space in the center will be quite expensive, but renting a room will cost you from 100,000. There is a cheaper option - renting a basement and properly renovating it before opening. Pros - you won't hear street noise, privacy.

In any case, you will have to make repairs and equip everything for yourself. This is not only a hall, but also a kitchen with all the necessary standards provided from above.

Get ready for the fact that you will have to shell out at least a million rubles, along with the services of a designer.

Hiring employees


At the first stage, you should have 4 waiters, 2 bartenders, 4 cooks, 2 cleaners, an accountant, an administrator and an anti-cafe art director.

When opening a cafe, you can be the art director yourself, if you like it.

  1. Cooks - from 15 thousand = 60,000 for 2;
  2. Waiters - salary from 8,000 plus interest on sales and tips = 40,000;
  3. Bartenders - from 15,000 = 30,000;
  4. Cleaners - 30,000;
  5. Accountant - 20,000;
  6. Administrator - 20,000.

Total - 200 thousand per month only for employee salaries.

Anticafe menu

Work out an interesting menu for an anti-cafe.

In addition to the fact that all products must be highest quality, it is desirable that they have thematic names. It doesn't have to be just gourmet dishes. The emphasis will be mainly on alcohol and watching the program, so when you open, let your menu include simple dishes: pancakes, sandwiches, your own baked goods, you can even make business lunches to attract customers.

If a person accidentally comes to your place for a business lunch, tell him about the evening programs and the concept of the establishment. Most likely, the person will be interested and, even if he doesn’t come, will tell other friends and acquaintances.

Programs and concept


You can negotiate with young artists and exhibit their paintings as decoration for the establishment, which can also be purchased. You can take a small percentage of sales. In the same direction, you can display hand-made goods for sale.

When opening, invite poets and musicians. Naturally, since the establishment is designed for more or less intelligent people, the poetry should not contain obscene language, and the music should not be too harsh. Although, of course, you can arrange such evenings, depending on the wishes of the guests.

In general, ask guests often, even before opening a business, what they would like to hear or see. Also, you can arrange a mini-library in your cafe so that a guest who comes outside the evening program will not get bored either. You can even arrange a book crossing, an exchange of books, let more people come.

Advertising and attracting visitors

The best advertising in in this case will bring word of mouth, since art lovers mostly know each other, and they will be your regular guests. So your establishment should look very pleasant, interesting and aesthetically pleasing.

You can advertise on the Internet, open a website for the anti-cafe, talking about upcoming programs and inviting people: “today there is an exhibition of young talented artist" There you can also ask guests to leave open reviews about your anti-cafe.

Provide professional photos of the anti-cafe on the website. The longer regular guests stay, the higher the income will be. After all, if someone goes there all the time, it means it’s interesting, and that means many people will want to go there too.

Costs and payback of anti-cafe


Initial costs (excluding employee salaries) - from 2 million rubles.

Costs per month when opening (counting employee salaries and products) - 450,000.

Profit: if your revenue is 20 thousand rubles daily, then you will have 600,000 rubles per month. You are left with 150,000 minus tax (let’s take 18%) = 123 thousand of your profit per month.

Over time, you will be able to turn a profit in 1.5-2 years, depending on your efforts, programs and PR companies.

In the future, you can even hire a good art director and free up more time for yourself, while continuing to earn an income of at least 100 thousand per month.

Let's summarize the business plan

Advantages of opening an anti-cafe:

  1. Incredibly pleasant, aesthetic and original business;
  2. Your income is from 250,000 per month;
  3. High profitability: payback in just 8-10 months;
  4. If a format without alcohol is chosen, and this is quite common, then there are no problems with obtaining licenses. However, this will have a significant impact on revenue.

Interesting facts about the time cafe business:

  1. Average check: 200 rubles;
  2. Average attendance of the establishment: 120 people per day;
  3. Payback: 8-10 months;
  4. Income in the first 3 months: 150,000 rubles/month;
  5. Income after the first 3 months: 200,000 rubles/month;
  6. Add. service: “Coffee to go” at the anti-cafe. Income from additional business: 40,000 - 70,000 rub./month. (depends on location).

What you need to start in the niche:

  1. Desire to have your own business original idea(where would we be without him);
  2. Communication skills are no different in business;
  3. Possibility to invest about 1.5 million rubles;
  4. Business experience (optional).

Steps to open an anti-cafe in your city:

    Plan for opening an anti-cafe in 30 days (what, when and how);

    Place: selection, repair and arrangement;

    Accounting, legal assistance: all documents, reporting;

    SES, fire service, Rospotrebnadzor: quick and easy passage;

    Personnel: hiring, training, payment and motivation;

    Equipment and suppliers: selection of suppliers of coffee, milk, sweets and selection of the necessary equipment;

    Events: organization of events and holidays;

    Development of all financial and support models for the business.

What does business success depend on:

    The brand has a fashionable and memorable corporate identity. It includes design solutions, concept, choice of furniture, external and internal content, methods of working with clients and staff;

    Activity - an established knowledge base and methods for promoting and organizing events;

    Design - unique design, comfort and atmosphere;

    The menu includes a well-developed assortment, specialty coffee and drinks.

We usually go to a cafe to have a tasty meal, drink a cup of coffee or just have a good time.

While everyone is accustomed to traditional catering establishments, the word “anti-cafe” still raises a lot of questions among our fellow citizens. This is a relatively new format of establishments, which has not yet managed to “reach” many regions.

Free space, time cafe, time club - this is what they call an anti-cafe. Such establishments differ from ordinary restaurants in that visitors pay not for treats, but for the time spent - by the minute or by the hour. But on the contrary, you don’t have to pay for tea, coffee, soft drinks and sweets. If desired, customers can bring their own drinks and food, as well as order already ready meals in the delivery service.

Eating is not what people visit establishments of this format for. This is a space for pleasant relaxation, communication, and exchange of creative ideas. Here you can read, play board or video games, watch films, take part in master classes, find interesting interlocutors and even new friends. They come here creative people, freelancers who want to work in a calm and cozy atmosphere, as well as active youth. Usually this is a smoking and alcohol-free area, although there are options for hookah establishments.

Required documents and permits

  • Registration or .
  • Sanitary service permit.
  • Fire department permit.
  • If you have a kitchen, you will need a permit for the production and sale of food.
  • Agreement for deratization, disinfestation and disinfection for presentation to regulatory authorities.

You can watch an interesting interview with the owners of such a business about its organization in the following video:

Selecting a location

The location of any establishment largely determines the number of visitors, and therefore its profit. You need to understand what better place, the more expensive it will cost to rent. Therefore in this issue it is important to find a middle ground.

It is worth paying attention to the surrounding area. First or second line of houses, proximity to bus stops public transport and the metro, the availability of parking - all this will be a definite plus. But it shouldn’t be too noisy, because people want to work and communicate in a quiet environment. If you can’t find a quiet place, you should take care of good sound insulation. It’s good if there are no establishments of a similar format nearby, this will help avoid competition.

Since the “core” of the target audience consists of young people, it is worth thinking about opening a cafe near an educational institution or shopping and entertainment center.

It is important to pay attention to the features of the repair. The building must have uninterrupted operation of all communication systems: electricity, water supply, sewerage. Visitors also look at appearance the building in which the establishment is located. It should look neat and presentable.

Room decoration

To open you will need a room of sufficiently large area - at least 100-150 sq. m. About 30-50 sq. we will have to take it under warehouse space, bathroom, wardrobe. It is advisable to divide the rest of the space into several thematic zones, at least 2 or 3.

For work, private conversations and negotiations, you can organize a small cozy office. Spacious hall - for holding concerts, presentations, exhibitions, seminars, and watching films. If the cafe is declared as a family cafe, then a children's room is needed where kids can play, draw, and participate in master classes.

The design of the anticafe has great importance. A cozy and even slightly homely atmosphere sets you up for rest and relaxation. An impressive percentage of the target audience are creative people. Therefore, the interior can be slightly informal, but not distracting from the work process.

Furniture and equipment

Furniture, necessary equipment, inventory, decorative items - all this must be chosen based on the theme of the establishment, its target audience and area. This is the universal minimum that is worth purchasing for the average anti-cafe. This list can be expanded or reduced at your own discretion:

  • tables (at least 4-5 pieces and at least 1 large table for 15-20 people);
  • sofas, armchairs, poufs, chairs, in general, everything that visitors will sit on;
  • hangers or wardrobes for clothes, racks;
  • bar counter, cupboards for dishes;
  • kitchen equipment: coffee machine, electric kettles or thermopots, small refrigerator, microwave oven;
  • kitchen equipment: plastic dishes, coffee and tea cups, disposable towels, etc.;
  • decorative items: pillows, paintings, figurines.

In addition, the organizer must take care of the leisure of visitors. To do this, you need to purchase educational and entertainment equipment and appropriate inventory. This:

  • Books and magazines;
  • gaming consoles;
  • large screen TV, DVD player;
  • several desktop computers or laptops, wi-fi router, phone chargers;
  • karaoke system;
  • equipment for children: balls, toys, puzzles, plasticine, paints with albums;
  • active games: ping-pong, table tennis, darts, twister;
  • desktop and Mind games: lotto, monopoly, chess, backgammon.

Required Personnel

As a rule, in an anti-cafe, guests serve themselves. Therefore, you don’t have to hire a staff of cooks and waiters. Administrator opens a cafe, welcomes guests,, if necessary, talks about the rules and features of work, offers drinks and sweets. For a small establishment, one or two administrators working in shifts are enough.

Gatherings are usually peaceful. But in case of unforeseen situations, for example, if one of the visitors decides to break the “prohibition law”, it is necessary security guard(hall controller). You also need to hire cleaning lady part-time or enter into an agreement with a cleaning company. Accounting can be entrusted to a freelance specialist or. The responsibilities of the art director and client relations specialist are often taken on by executives.

Pricing policy and assortment formation

Average price per minute spent in a cafe – 1.5-2 rubles(approximately 2 rubles/minute during the first hour, 1-1.5 rubles/minute during the subsequent period). In some establishments you can purchase admission ticket all day. The price of such a ticket varies from 250 to 500 rubles(cheaper on weekdays than on weekends, discounts are also available for schoolchildren and students). If you wish, you can create absolutely new system calculation.

What will be included in the price? The client has access to the products, so he can take whatever he wants. The assortment should include several varieties of high-quality tea and coffee, and don’t forget about sugar. Sweets are served with drinks: cookies, waffles, marshmallows, candies, chocolate bars, mini-cupcakes. It is not recommended to buy overly expensive and perishable products, such as cakes and pastries. But you shouldn’t save too much on this expense item by buying the cheapest candies.

There will be practically no profit from additional services. Attending various events at the anti-cafe is included in the cost of paid minutes. Wi-fi, books, game consoles, computers - the client can also use all of this for free.

Advertising of the establishment

Today, many people learn about establishments of this format from the Internet. Therefore, it is necessary to focus on creating a good website, as well as advertising in in social networks, on local forums, on blogs. Don't neglect other advertising methods. These are signs, advertisements in the media, distribution of leaflets.

One of the best ways attracting the target audience - “word of mouth”. If someone likes the establishment, they will definitely tell their friends about it. To do this, it is recommended to regularly organize various events: tea ceremonies, apartment buildings, night film screenings. The secret of many popular anti-cafes is the large number of interesting events. Don’t forget about the system of discounts and pleasant bonuses for birthday people, regular customers, big companies. Various reward systems also work well, for example, for referring friends.

Total costs and estimated profit

It is impossible to say with absolute accuracy how much profit the establishment will bring and how quickly it will pay for itself. Therefore, it is worth focusing on average figures, which will vary depending on the region, locality, size of the cafe, its location, theme and many other factors.

One-time costs for a small establishment in a small and medium-sized city:

  • Purchase of furniture, equipment and inventory – 450,000-500,000 rubles.
  • Cosmetic repairs and decoration of the premises - 50,000-100,000 rubles (if required major renovation, then costs will increase significantly).

Recurring costs:

  • Rent of premises about 100 sq. m. in not big city(including payment for utilities and Internet) - about 50,000 rubles.
  • Salary to employees is 70,000-80,000 rubles.
  • Monthly tax payments– about 10,000 rubles.
  • Advertising, telephone communications - 5,000-10,000 rubles.
  • Products and consumables (stationery, towels, dishes) - about 20,000-25,000 rubles per month.

At making the right choice the average number of visitors will be 50-60 people per day. The average stay of each guest is 1.5-2 hours (average bill is 200 rubles). Thus, monthly income a small cafe in the region will be about 200,000-300,000 rubles, and the profit, taking into account monthly expenses, will be 60,000-150,000 rubles. Taking into account one-time costs, payback period will be 9-12 months.

With the right approach, the project can become quite successful. In the future, there may be a prospect of expansion, and therefore an increase in profits.

Anticafe is a specific institution. If you have a desire to open such an establishment, then we offer an anti-cafe business plan for consideration. It will help assess the feasibility of implementing your idea.

[Hide]

Business Description

Anti-cafe is a newfangled type of establishment where people can relax, communicate, and engage in creativity. The specificity of an anti-cafe, or time cafe, is that the visitor pays only for the amount of time he spent in the establishment. Tea, coffee and a variety of sweets are provided free of charge. The idea of ​​an anti-cafe is quite fresh if you approach opening a business with creativity. To extract maximum profit, you need to design an anti-cafe business plan (or download it on the Internet) and strictly follow it.

The video from the channel “Seventh Day” provides a review and reviews of the anti-cafe.

Services

In essence, an anti-cafe is a paid platform for a variety of activities, creative ideas, entertainment and communication in a cozy and warm atmosphere.

Services can be offered to visitors:

  • connect to free WI-FI;
  • organize master classes and participate in them;
  • hold a party of interests;
  • watch movies from the video library;
  • hold a tournament on various types board games on a platform specially organized for this purpose.

Seminar Friendly meeting Master class Common interests Creativity Party

You need to think about what drinks and sweets to offer visitors, for example:

  • black or green tea(leaf or in bags);
  • cappuccino or espresso brewed in a coffee machine;
  • assorted cookies;
  • various types of nicotine-free steam cocktails.

In the anti-cafe it is not prohibited to bring food and drinks with you. You can also order dishes from other restaurants.

Relevance

Despite the fact that more and more anti-cafes are opening, this type business is not yet fully developed. If you approach the creation of an establishment creatively and come up with new entertainment for visitors, you can stand out from establishments of a similar format.

Types of anti-cafes

Depending on the location and target audience, time cafes can be divided into several categories:

  • without bad habbits";
  • small anti-cafe;
  • anti-cafe with a large hall.

With the absence of “bad habits”

This type of anti-cafe will attract visitors who advocate healthy image life (HLS). It will not be possible to hold a business meeting that involves drinking alcohol. But there will be regular customers who will be comfortable in such an environment.

Small anti-cafes

Such anti-cafes are created for small companies and individual clients. Accordingly, the anti-cafe will be located in a small room. Here you can meet friends, chat or find inspiration for creative achievements.

Anticafe with a large hall

Description and analysis of the sales market

Before opening an anti-cafe, you should decide on your target audience and assess your competitiveness. It is better to open an establishment in a big city with a population of millions in order to withstand the competition. In the provinces, such a business may not be profitable. Since the invention of the anti-cafe format, establishments have opened in more than 8 countries around the world, and greatest number The anti-cafe operates in Russia and the CIS countries.

The widest networks of antique cafes operate as franchises. For example, these:

  • Jeffrey’sCoffee/ NewYorkCoffee (20 anti-cafes in the Russian Federation and Ukraine);
  • “Necafe” (22 establishments in Russia and Kazakhstan);
  • “Tsiferblat” (11 anti-cafes in Ukraine, Russia, Slovenia and the UK);
  • TimeClud (4 time cafes in Russia).

There is also competition from other anti-cafes and co-working spaces.

The target audience

The main visitors of the anti-cafe are young people (schoolchildren, students) and creative people who are in free swimming. Freelancers can also come here to work in a relaxed environment, or business people to meet with customers and partners.

Depending on what a person is looking for, the target audience will be as follows:

  • designers, musicians, artists, startupers, photographers and other people looking for inspiration;
  • businessmen and freelancers who want to work in a cozy atmosphere;
  • people passing the time waiting for transport.

Competitive advantages

To make your anti-cafe stand out, you need to analyze the work of competitors and decide what new things can be introduced. So, it is important to choose a location. Here it is advisable not only to focus on a large flow of people, but also to think about the contingent. For example, proximity to higher educational institutions, whose young students always strive for active communication.

To attract attention, you need an original name and appropriate design of the room. It's good to stick to one style. For example, the name may emphasize an interior solution related to a certain historical era. It’s a good idea to think through some “trick”. For example, organizing changing exhibitions of stamps, postcards, posters, photos that reflect the mood of that time.

Promotion and advertising

2-3 weeks before the start of work, you can start advertising your anti-cafe so that the first customers will already come to the opening.

  • through promotional leaflets;
  • on radio, television;
  • in transport;
  • through social networks;
  • by collaboration with musicians, taxi drivers, animators;
  • through participation in forums.

Most effective method promote an anti-cafe - marketing by word of mouth. If a person likes your place, he will definitely recommend the anti-cafe to friends, acquaintances, relatives, and share the photo on social media. networks.

What do you need to open?

After you have decided on your audience and drawn up a business project, you should do:

  • collection of documents;
  • searching for premises;
  • selection of a working team.

Documentation

To create an anti-cafe, you need to register as an individual entrepreneur with OKVED code 92.51 (activities of club-type establishments) and 92.72 (other activities for organizing recreation).

The following permissions are also required:

  • PPK from the sanitary and epidemiological station;
  • permission from the State Fire Safety Inspectorate for compliance of the premises with fire safety requirements.

If you plan to sell alcohol and allow smoking in an anti-cafe, you will need a liquor license and registration of the premises as a smoking area.

Room

The choice of premises is the main aspect in opening an anti-cafe. It should be spacious (minimum 100 m2) and be located near transport or metro stops, on a street with good crowded flow. It is advisable that there is parking near the anti-cafe.

Requirements

The territory for an anti-cafe should include:

  • water supply and sewerage;
  • electricity and heating;
  • toilet room and staff room.

Staff

To organize the work of the anti-cafe, people will be needed in the following positions:

  • directors;
  • administrator;
  • waiter and animator (this can be one person);
  • cleaner;
  • marketer;
  • accountant.

Candidates for the above vacancies must be active, honest, sociable and disciplined.

Step-by-step instruction

For novice businessmen who decide to open their own anti-cafe from scratch, a guide to action is provided:

  1. Choosing the direction of the establishment.
  2. Drawing up a business plan with calculations.
  3. Preparation of documents.
  4. Choosing a room.
  5. Team recruitment.
  6. Promotion of the establishment.

Financial plan

The business plan must include the item “calculating expenses and income.” It is necessary to calculate what and how much it costs, take into account the rental of premises (about 100 m²) and wages to the work team.

Example of initial investment:

  • renovation and decoration of the premises - 300,000-400,000 rubles;
  • equipment and inventory - 300,000-400,000 rubles;
  • other costs - 100,000-200,000 rubles.

That is, for the first time you will need to invest about 700,000-1,000,000 rubles.

Regular investments

When planning your monthly expenses, you should consider:

  • rent - 40,000-60,000 rubles;
  • salary to employees - 80,000-120,000 rubles;
  • other expenses - 30,000-50,000 rubles.

In total, the average monthly expense will be 150,000-230,000 rubles.

Opening dates

It’s easy to determine the start date for work yourself, if you have ready plan anti-cafe. It is better to start from the time it will take to complete the documents, and then everything depends on your flexibility, internal organization and desire.

Risks and payback

The risks that could cause an anti-cafe to go negative are divided into external and internal. External risks are associated with the instability of the economy in the country, and internal risks are associated with the quality of service and work of the establishment.

External risks include:

  • presence of stronger competitors;
  • rising prices for materials used and rental premises.

Internal risks include:

  • reduction in customer flow;
  • business orientation for a certain time of year;
  • loss of prestige due to improper organization of work or poor quality service.

A peculiar risk for an anti-cafe is that a client can place an order for an amount exceeding the payment for the duration of his stay. In this case, expenses will exceed income.

Regarding the payback, it all depends on prices and the flow of visitors. For example, payment for staying in an anti-cafe is 1.5-2 rubles/min. An average flow (20-30 clients for 120-180 minutes/day) will bring from 6,000 to 10,000 rubles/day. That is, the monthly profit of the anti-cafe will be 30,000-50,000 rubles. And full payback will occur within 1.5-3 years.

Many people dream of owning their own business. But not everyone decides to take this serious and responsible step. The reasons for this are different, but they agree on one thing - lack of knowledge about the future business. Opening an antique cafe will be an excellent option for an entrepreneur to choose a niche and a way to receive consistently high profits. Detailed business plan And step-by-step instruction will allow to avoid typical mistakes when starting a business.

An anti-cafe (or time cafe) is an establishment where visitors pay not for the food and drinks ordered, but for the time they spend in it. When visiting a regular cafe, visitors are primarily focused on eating. The anti-cafe also has a menu from which you can order snacks and drinks. However, the purpose of the anti-cafe is different - people visit it in order to chat with friends and have a good time.

Time cafes are social establishments, the concept of which is a healthy holiday without alcoholic beverages. The menu of establishments usually contains tea, coffee, juices and desserts.

Anticafes appeared relatively recently, but have already gained popularity. They are distinguished by a calm, relaxed atmosphere in which clients feel comfortable and pleasant to be. The cafes are stylishly and tastefully furnished and play relaxing music. Free drinks and desserts are not the purpose of visiting, but this also plays a role in the popularity of this type of establishment.

The main audience of the anti-cafe is active people, most often young people

The target audience of the anti-cafe is people under 40 years old, creative, active, and sociable. In such an institution they can not only have conversations with each other, but also learn new things, visit exhibitions, and watch presentations.

Is it profitable to open an anti-cafe?

Beginning businessmen may think: a cafe cannot make a profit if food is served free of charge in unlimited quantities. However, the experience of Russian entrepreneurs shows that with proper organization of business, an anti-cafe can bring significant profits.

The fee for one minute in an anti-cafe is about 2 rubles (120 rubles per hour). For stable profits you need to ensure regular visits. The advantage of this type of business is that, at its core, an anti-cafe provides rental services (rooms, games, books, etc.). To open it you do not need to have special knowledge in the field Catering.

There are also risks when organizing an anti-cafe. If the establishment is not popular, there will be few visitors and losses will appear. There is a specific risk in one more nuance - a visitor can order any number of drinks and desserts, and his visit will not pay off. It is worth considering this issue in advance so that such situations do not arise.

Opening of an anti-cafe in small town has its own characteristics. If the city already has popular establishments of this format, you will need to try to attract customers. If there is little or no competition, an anti-cafe can become a very profitable business. There is little entertainment in small towns, so an anti-cafe can be a great place for young people to socialize and relax.

Step-by-step instruction

Enterprise registration

First of all, you need to register an individual entrepreneur or LLC. It is better to organize catering establishments as LLCs for a minimum amount tax payments. To register an LLC you will need the following documents:

  • passport;
  • registration application;
  • articles of association;
  • receipt of payment of state duty (10 thousand rubles).

Before submitting documents to the tax service, you should decide on the name of the company, the number of founders and the legal address.

After receiving the registration certificate, we recommend opening a bank account and making a stamp for proper organization of activities.

Selecting a room

It is best to choose the location of an anti-cafe based on the following parameters:

  • location in the central part of the city;
  • location on the first line of the street;
  • availability of shopping centers and shops nearby;
  • Availability of metro and public transport stops nearby.

The room itself should be selected based on the following basic criteria:

  • commercial building;
  • parking;
  • electrification, water supply;
  • presentable appearance and condition of the building.

To make it comfortable for customers to be in the cafe, choose a room of about 100 square meters. m. Such an area will make it possible to receive enough visitors, and they will not have to crowd.


An example of a suitable room for an anti-cafe

Purchase of furniture and equipment

All anti-cafe equipment can be divided into 3 groups:

Recruitment

To ensure the operation of a cafe with an area of ​​100 sq. m. you will need:

  • 4 waiters;
  • 2 administrators;
  • 1 accountant;
  • 2 cleaners.

The number of staff is determined by the shift work schedule and the expected number of visitors. The tasks of administrators will include receiving visitors, issuing tokens, consulting visitors and organizing events (films, presentations, exhibitions, musical evenings). Waiters will serve cafe visitors (serve drinks and desserts) and assist in the use of entertainment equipment.


The design of an anticafe should be bright and memorable

Advertising

Advertising is an important component in the development of any type of business. In the activity of an anti-cafe, advertising is one of the most important aspects. The profit of the cafe will directly depend on the number of customers and the time they spend in the establishment. This means advertising should be aimed at:

  • anti-cafe recognition;
  • attracting visitors;
  • notification of ongoing events.

Anti-cafe is a socially oriented establishment whose clients will be active, creative people of young and middle age. This is what you should focus on when submitting advertising. Advertising methods can be chosen:

  • creating your own website;
  • submitting advertisements on the Internet;
  • distributing flyers in public places;
  • voice advertising on radio;
  • text advertising in fashionable popular magazines of the city;
  • advertising on social networks.

In addition, it is necessary to create a beautiful, attractive sign on the building in which the establishment will be located. The purpose of advertising an anti-cafe is to create a certain image and subsequently form a community of people who will regularly visit the anti-cafe.

An event can be organized as initial advertising immediately after the opening of the cafe. grand opening, to which famous creative people of the city will be invited as guests. This will allow the anti-cafe to make itself known and attract target customers.

Calculation of initial investments

Initial investment is a one-time cost when starting a business. Let's give an example of a calculation for an antique cafe with the purchase of a premises of 100 sq.m. and the LLC form of the enterprise.

Table: initial investment

So, to create a time cafe establishment you will need a little more than 2 million rubles. The amount can be reduced by the cost of the premises if you do not buy it, but rent it. In this case, the cost of rent will be added to the monthly costs.

Calculation of monthly expenses and income

Every month the anti-cafe will require investments for regular expenses. They should be foreseen in advance so that the financial component of the enterprise is properly structured. Let's give an example of calculating monthly costs for a cafe.

Table: monthly expenses

Thus, a monthly anti-cafe will require 435 thousand rubles of investment. This amount must be available before opening a business. By adding up the expenses, we get 2,615,000 of the necessary investments when organizing an anti-cafe.

For an anti-cafe to be profitable, it is necessary to have revenue of at least 435 thousand rubles per month. For example, in order to receive 200 thousand rubles in net profit, the anti-cafe needs to bring in 21,000 rubles per day. Such revenue can well be achieved if the cafe’s attendance is high and regular.

Project profitability and payback period

The profitability of anti-cafes is quite high and amounts to about 30-35%. The payback period is calculated as follows: the amount of the initial investment (2,050,000 rubles) is divided by the estimated revenue of 200,000 rubles per month. The payback period for the anti-cafe will be 10 months. The higher the monthly profit, the shorter the time for full payback of the business.

Video about opening an anti-cafe and the peculiarities of doing business

//www.youtube.com/watch?v=m4PXF_rNFGw

Conclusion: is it profitable to open an anti-cafe?

The presented business plan allows us to draw an unambiguous conclusion - opening an anti-cafe is profitable. The advantage of creating an anti-cafe is the absence of typical difficulties when opening a catering establishment (selection of menu, chefs, high monthly food costs).

To achieve high profits, you should not skimp on advertising and entertainment equipment. By creating the right image of a cafe, people will visit it regularly a large number of of people. This will bring a stable high income.

The idea of ​​​​creating an anti-cafe can be brought to life without significant difficulties. The costs of organizing a business are quite high, but the profits can reach impressive sizes. This makes this kind of business attractive even for novice entrepreneurs.

Have you long wanted to open your own cafe, but are you afraid of the strict standards of the Sanitary and Epidemiological Station and Rospotrebnadzor? Then perhaps opening an anti-cafe would be an excellent option for you. What is an anti-cafe? An anti-cafe is a type of establishment where customers who come pay not for delicious food and drinks, but for the time they spent in your establishment. In such a cafe, customers will pay for every minute spent in the establishment, and you provide them with drinks and light snacks for free; this is the opposite of a cafe.

In such a cafe, for the entertainment of the public, it is proposed to play Board games, video games, chat or just surf the Internet. As a rule, visitors to such establishments are young people and girls.

Drawing up a business plan

To determine how much profit you will receive, you need to draw up an anti-cafe business plan with calculations. Of course, specifically your profit will depend on many factors, but we can estimate necessary costs and income based on average figures.

So, what do you need to open an anti-cafe? For your initial investment you will need:

  • furniture, inventory and other equipment about 350 thousand rubles;
  • renovation and design of premises for an anti-cafe about 70 thousand rubles;
  • paperwork for opening about 15 thousand rubles.

Total you will need to get started cash in the amount of at least 435 thousand rubles.

  • premises rental 70 square meters about 45 thousand rubles monthly;
  • salary hired employees about 75 thousand rubles monthly;
  • taxes of at least 10 thousand rubles per month;
  • utilities and communication services about 20 thousand rubles monthly;
  • drinks and treats for visitors about 20 thousand rubles monthly;
  • advertising at least 15 thousand per month.

In total, every month you will spend 185 thousand rubles.

If you navigate correctly and choose a good place for your anti-cafe, you will be visited daily by at least 55 people. Considering that everyone will stay on average for an hour and a half, your monthly profit will be 226 thousand rubles, with a minute cost of 1.5 rubles. In this case, you will recoup your investment after 11 months of work.

If you hold various parties and birthdays, then, naturally, the profit will be higher, and the payback will come earlier.

Selection of premises

As can be seen from the business plan, an increase in the number of clients will lead to increased profits and a faster return on investment. So what should you pay attention to when choosing a room?

First What you need to pay attention to is the traffic of people at the location of the future anti-cafe. Moreover, it is desirable that it is not just a flow of people, but that most of them are your potential visitors. To do this, you need to know who will visit your establishment. As a rule, the main visitors to anti-cafes are students and schoolchildren. Therefore, the ideal place for your premises would be the vicinity of a large university or college.

Second important point. If your room is located in a residential building, then you definitely need to take care of good sound insulation. You understand that no one will be happy to be next door to a noisy establishment frequented by young people. Therefore, in order to avoid conflicts with neighbors, it is better to think in advance how to avoid excessive noise.

Read also: Business plan for a beer bar from scratch: where to start opening

Third. Look around. If such establishments have already opened nearby, then you should have some kind of “trick” that will lure visitors. If you haven’t come up with anything like this, then it’s better to find a place where there are no competitors nearby.

Fourth. You need a toilet for visitors. That is, the premises must have sewerage, water supply and, of course, electricity.

Fifth. Make an interesting room design and a beautiful, memorable sign. The interior should be both stylish and comfortable, so that visitors want to stay longer.

Sixth. Choose a room with an area of ​​at least 70 square meters. With a smaller area, you will have very few visitors or they will not want to come to you at all due to cramped spaces. It is better to zone the room. Designate an area for board and video games, a place for conversation and, for example, a place where you can just chat quietly.

Seventh. By organizing a children's play area, you can attract visitors with children. This approach will help you increase your profits.

Paperwork

Where to start opening an anti-cafe? Of course, with the preparation of all permits.

The first thing you will have to formalize is ownership. You can register as individual entrepreneur(IP) or whatever entity(OOO). When registering an LLC, you will spend more time, you will have to hire an accountant. Therefore, it is easier, better and faster to register an individual entrepreneur. Of course, if you plan to treat your guests to alcohol, then register an LLC, but alcohol and smoking in such establishments have an extremely negative impact on their image.

In addition, you will need to draw up a lease agreement for the premises in which the cafe will be located. In addition, you will need to obtain permission from the sanitary station and fire inspectorate. To ensure that Rospotrebnadzor inspections do not create additional problems, be sure to conclude contracts for deratization and disinfestation.

Office equipment

Anticafe, what is it? It is primarily a place where people gather to relax. This means that the room must be decorated accordingly. To equip a beautiful and attractive establishment, you will need to purchase furniture and decoration items for it. It is natural that all interior items must correspond to the style of the establishment. You will also need various equipment to entertain visitors.

So, what is the minimum amount of furniture you will need:

  • tables for small company minimum 5 pieces;
  • large table 1 piece;
  • sofas, armchairs, ottomans, chairs;
  • wardrobes and clothes hangers;
  • bar counter and cupboards for utensils;
  • racks for games.

In addition to furniture, you need equipment for treating and entertaining guests:

  • coffee machine;
  • kettles and thermopots;
  • mini fridge;
  • a lot of books;
  • video game consoles;
  • large TVs 2-3 pieces;
  • DVD player;
  • Board games;
  • darts.

Of course, the given list is not ideal; you can remove or add anything from it, adapting it to your establishment format.

What can you do to interest clients?

You will be very surprised to learn that the most powerful element in attracting customers to your establishment will be a wide selection of drinks: tea and coffee. Moreover, to prepare the latter, it is better to purchase a good coffee machine that will prepare bean coffee.

The presence of vending machines for selling various snacks and drinks will also attract attention to your anti-cafe. In addition to attracting customers, such devices can also increase your earnings. Today the choice of such devices is simply huge. There are even machines that can cook and reheat pizza.