Do you know what people will never save on? On your children. This is why business related to children's products always brings profit. We will tell you how to open a children's clothing store from scratch and how much you can earn from it.
Types of stores
Typically stores are divided by age groups and product categories. Children's clothing is clothing worn by children from 0 to 14 or 15 years old. But you must understand that you will not be able to cover the entire range of clothing at once. Therefore, to begin with, choose a narrow specialization for yourself, and then, as you develop, capture new niches.
A children's clothing store is a profitable investment
There are several types of children's stores. We list the most common of them:
- Large children's stores that sell clothes for all ages.
- Shops selling clothes and various useful things for newborns.
- Stores selling clothes for children from 2 to 7 years old (preschool age).
- Stores selling clothes for children school age(including school uniform).
- Shops selling sportswear and accessories.
- Stores selling clothes exclusively for girls aged 5 to 15 years.
- Stores selling clothing exclusively for boys aged 5 to 15 years.
- Shops selling specialized, carnival or festive clothing.
There are other specializations of retail outlets, as well as all sorts of combinations of existing ones. Choose which direction is closest to you, and first work exclusively in it.
Market research
The trading business is usually very competitive, but with the right approach, you can certainly enter the market and occupy your niche. Before opening a store, it is recommended to gather information about competitors in your area. Study their assortment, price level, and the atmosphere at the outlet itself. Along the way, communicate on local forums and in groups of young mothers, finding out what clothes they are missing.
Please note: In order to understand the assortment, assess the level of sales, study the market and the number of expected buyers, it is advisable to have experience in the clothing trade. If you don’t have one, then you can get a job as a salesperson and work for a couple of months to get acquainted.
You will also probably be knowledgeable about children's clothing if you are parents of small children.
Be sure to research competitors in your area and think about what you could do to improve their performance.
In order to successfully fight competition, it is necessary to offer customers best conditions. Look for suppliers who offer more favorable prices, think over the assortment, try to choose only the highest quality and exclusive clothes, create a unique interior and corner for kids so that they can relax a little while their parents choose things.
What should a store be like?
To open a retail outlet you need a premises of at least 25 square meters, but the optimal option is considered to be at least 50 m2. This is quite enough to arrange several display cases and shelves, organize the cash register, fitting room, etc. Don’t forget that there can be a lot of visitors - they need to walk freely without clinging to the counters.
Where is the best place to organize a trade in children's things? Best near kindergarten, schools, hospitals, various clubs or creative houses. Things are sold well in shopping and entertainment centers, markets, central streets and close to parks where parents can simply walk with their children.
Reviews from entrepreneurs operating in the children's clothing market confirm that weak side The retail industry is highly competitive. A business plan for a children's clothing store will help assess the effectiveness of the project and the risks in modern conditions functioning.
[Hide]
Services provided
The main groups of services provided by the children's clothing store:
- Sale of children's wardrobe items and accessories. This category of services includes operations related to the formation of an assortment, acceptance and storage of goods, and making clothing marketable.
- Consulting the buyer during the purchasing process. Sellers inform store visitors about the services provided in the store, about clothing manufacturers, assortment, product advantages, etc.
- Assisting the buyer in the purchasing process. For example, delivering products, packaging goods, providing credit, adjusting length (for example, hemming sleeves), accepting orders for clothes, etc.
- Providing various amenities for store visitors. In a children's clothing store, this is, first of all, the organization of an area for the youngest visitors to spend time. There are a variety of toys, pencils, markers and albums here, while mothers are looking for suitable things, children will be busy with their own affairs. The point of sale may include storage space, as well as carts and shopping baskets.
Types and relevance
Possible directions for a children's clothing store:
- Clothes for newborns. Such things are practically not influenced by fashion, and children quickly grow out of it. The costs of organizing such a retail outlet will be minimal, since the clothes themselves are inexpensive. Even a small store will allow you to neatly display a large selection of children's items on display.
- Clothes for children attending preschool educational institutions. Children of kindergarten age are already beginning to understand fashion, especially girls. In a store aimed at this target audience, you can sell a wide variety of clothes. The cost of setting up a business will be moderate.
- Clothes for schoolchildren (up to 12 years old). In accordance with the latest innovations regarding the mandatory introduction of school uniforms, this direction trade. Today there are a large number of domestic manufacturers of school uniforms with whom you can successfully cooperate.
- Selling things for girls only. As a rule, such outlets are aimed at an audience from 5 to 14 years old. Here a businessman will be able to present a wide range of all kinds of clothes for girls. The success of a store depends on the correct selection of suppliers and assortment policy.
- Selling things for boys only. In these stores, parents will be able to choose clothes for their sons, aged 5 to 14 years. This is a specialized store that requires the entrepreneur to carefully select suppliers and create an assortment. Unlike a retail outlet aimed at girls, a businessman may have difficulties when creating a range of products for boys. This is explained by the fact that this target audience is practically not influenced by fashion in the selection of clothing, is more conservative and less demanding.
- Sale of festive clothes. Here we sell festive dresses for girls, costumes for boys (jacket, vest, trousers, shirt, bow tie/tie), carnival costumes and accessories. The demand for such goods is seasonal.
- General store. This is the most expensive option for implementing a business idea, since a full-fledged store aimed at all ages of boys and girls will take up a considerable area. In addition, labor costs for workers increase due to their more in the state, and the purchase of goods. Such a store needs a competent administrator; he must establish contacts with suppliers, monitor the assortment, customer wishes, staff work, etc.
When choosing the format of a children's clothing store, you should take into account the financial capabilities of the entrepreneur, the level of competition and demand.
Business relevance:
- Parents have to update their children's wardrobe quite often, as they grow very quickly and often spoil things. Teenagers, like adults, follow fashion, which once again takes moms and dads to a clothing store.
- The demographic rise observed in Russia over the course of last decade, indicates an increase in demand for children's things.
- Most parents do not save money on their children and try to buy them the best and most affordable things possible. In times of crisis, adults often refuse to buy clothes for themselves in favor of purchasing things for their children.
- High demand ensures the profitability of the business and its quick payback.
- Having a minimum starting capital, a profitable business can be started by opening a small retail outlet. In the future, it can be turned into a stylish boutique.
- Lots of franchise offers. For example, you can buy the franchises City Mama, Jerry Joy, Gulliver, Orbi, Magic of Childhood, Stilnyashka, etc.
Store assortment
The main elements of the assortment structure of a universal children's clothing store:
- clothing for infants (vests, rompers, bodysuits, envelopes, overalls, caps, hats, sweaters, pants, tights, etc.);
- T-shirts, T-shirts, sweatshirts, sweatshirts, shirts, blouses, turtlenecks;
- outerwear (jackets, windbreakers, overalls, hats, caps, scarves, etc.);
- dresses, sundresses and skirts;
- jeans, trousers, shorts, leggings;
- suits for school;
- tracksuits;
- underwear;
- pajamas;
- accessories;
- other goods.
When forming the assortment of a retail outlet, you need to take into account the key criteria that parents and children pay attention to:
- natural composition of the materials used;
- safety;
- practicality;
- reliability;
- relevance;
- convenience;
- attractive appearance;
- brand awareness.
Market description and analysis
Description of the children's clothing market in Russia:
- The children's clothing market capacity is more than 170 billion rubles;
- high competition;
- against the backdrop of a decline in demand for adult clothing, in recent years, there has been a growing trend in the need for children's clothing (due to demographic growth);
- in 2015, the share of children's clothing in the wardrobe market was about 18 percent;
- in 2014, in the structure of children's goods, clothing occupied 32 percent;
- Most sales are observed in the middle price segment (about 50 percent);
- about 50 percent of parents buy children's clothing in specialized stores;
- per year, parents spend about 10 thousand rubles on clothes per child;
- In the family budget, the share of expenses for children's clothing is about 16 percent.
Photo gallery
Children's goods market indicators Capacity of the children's clothing market for the period from 2010 to 2015 Structure of the Russian clothing market in 2015 Capacity of the clothing market for the period from 2009 to 2015
Target Audience
Target consumers for a children's clothing store are:
- mothers and fathers with children under 14 years old;
- grandmothers, with grandchildren under 14 years old;
- acquaintances and relatives of families with children (for example, when choosing a gift).
Most often, women (about 70 percent), aged 20 to 60, are the ones who buy children's things. The store's customers cannot be classified by type of activity, financial situation or other characteristics; the main criterion is the presence of children. Every parent is faced with the need for clothing for their growing children.
If, for example, you plan to open a boutique with branded items, then people with high incomes will go there. You can organize a small retail outlet in textiles shopping center and sell inexpensive products from a little-known domestic manufacturer. In this case, you should target low-income consumers. Most entrepreneurs try to open stores that attract the middle class. It is in this segment that one should count on stable and high profits.
Competitive advantages
The distinctive features of a clothing store should be the following:
- location in an area with high traffic of potential buyers;
- bright design trading floor and shop windows;
- availability of a play area for small children;
- high-quality product range (made from environmentally friendly and natural materials);
- reliable product suppliers;
- availability of quality certificates for the entire product range;
- a wide selection of children's clothing that matches the season;
- use of modern commercial equipment;
- use of qualified and friendly personnel;
- flexible pricing policy;
- regular sales, promotions and competitions;
- providing discounts and issuing discount cards;
- convenient operating mode.
Advertising campaign
List of marketing campaign activities for a children's clothing store:
- Branding. The store should have a bright name, a memorable trademark and slogan. The corporate style should be felt in the design of the sales area, in the uniform of the staff, in the design of signs, business cards, banners, etc. This will make the store stand out from its competitors and will encourage customers to visit it again. This event plays an extremely important role in the formation and development children's store which cannot be neglected.
- Placing banners on the street, near the store. This could be the façade of a shopping center or a free-standing billboard.
- Recording an advertising audio clip. This event is suitable for those who plan to place a boutique in a shopping center. The radio network of the complex can be used to rent a video.
- Handing out leaflets with information about the store to passers-by and visitors. Such actions are designed so that the target audience will be interested in the assortment of the outlet, promotions, discounts, and visit the store.
- Development of a store discount policy. Using discount and/or bonus cards, providing discounts when purchasing several items, or, for example, when the check amount exceeds the established limit.
- Carrying out sales of goods that were not sold during the season and illiquid products.
- Placement of advertisements in newspapers, magazines, radio, on the Internet (on websites and forums dedicated to children's goods and clothing).
- The opening of the store should be festive, inviting the target audience, artists, presenter, etc. The sales area should be decorated with balloons, ribbons and colorful pictures. All visitors should be offered treats, drinks, as well as discounts to celebrate the opening and gifts when making a purchase.
- Creation of a corporate website. Any self-respecting modern store and organization must have a high-quality website with regularly updated content that is interesting to the target audience. Ideally, create not a business card website, but a full-fledged online store. In this way, you can seriously increase your sales volume with minimal capital expenditure.
- Creation of pages on the most popular social networks. This tool is effective because the vast majority of potential buyers visit them regularly. You can hold competitions and promotions among group members.
Step-by-step instructions for opening a children's clothing store
Step-by-step instructions for opening a children's clothing store from scratch will help the future entrepreneur understand where to start a business.
A businessman who has analyzed the market and made a firm decision to organize a children's clothing boutique needs to adhere to the following sequence of actions:
- Determining the store format.
- Preparation .
- with the Federal Tax Service and registration with other organizations and funds.
- Search for premises for a store.
- Search for manufacturers and suppliers of children's clothing.
- Drawing up a lease agreement for retail space.
- Formation of a list of approximate assortment of goods.
- Concluding agreements with suppliers/manufacturers of goods.
- Branding, including the development of the design of a retail space and showcase.
- Cosmetic renovation of retail premises in accordance with the design project.
- Purchase of store equipment and its installation.
- Supply of children's clothing and its display.
- Hiring staff.
- Obtaining permits to open a retail outlet.
- Implementation of marketing activities.
- Festive opening.
Documents
Key points in the registration process for a children's clothing store:
- Registration with the Federal Tax Service as an individual entrepreneur or LLC. The process of registering an individual entrepreneur is simpler and cheaper; this form is chosen mainly for small shops. When organizing a network of retail outlets, it is better to choose an LLC. Also creation legal entity provides for the possibility of business ownership by several owners.
- The optimal tax regime is a presumptive tax or a simplified system.
- Permission from Rospotrebnadzor, SES and Fire Service is required.
- OKVED – 47.71.1 “Retail trade in men’s, women’s and children’s clothing in specialized stores.” To sell underwear, you should indicate the code - 47.71.2, sportswear - 47.71.5, hosiery - 47.71.6, accessories - 47.71.8.
To open a store, an entrepreneur must collect the following documents:
- certificate of entry of the company into the commercial register;
- confirmation of registration with the tax office;
- decisions from Rospotrebnadzor, SES and Fire Supervision;
- premises rental agreement;
- waste removal agreement;
- current account information;
- documents for cash register equipment and its registration;
- statistics codes;
- certificates for children's clothing and other goods;
- staff medical records.
Room and design
Key criteria for choosing a location for a children's clothing store:
- high traffic of the target audience;
- location near shops for children (sale of toys, books, stationery), entertainment complexes (children's cafes, towns, attractions), kindergartens, schools, etc.;
- positive image of the area;
- the absence of direct competitors is desirable;
- Convenient access roads and parking.
Requirements for commercial premises:
- suitable area (minimum 10 square meters, optimally 60 square meters);
- the ability to organize a display case and place a sign;
- availability of electricity, heating, water supply and sewerage;
- no need for major repairs.
The main areas of a children's clothing store:
- showcase;
- trading floor;
- fitting rooms;
- play area for kids;
- cash register area;
- utility room;
- warehouse;
- bathroom
Features of the design and interior of a children's clothing store:
- the design must correspond to the corporate style of the store;
- the decor should be unusual and non-standard;
- walls can be decorated with original drawings of your favorite children's characters from cartoons and fairy tales;
- You should not get carried away with very bright design, this will distract children from the goods;
- the play area is equipped with toys, slides, swings and other attractions;
- unusual mannequins should be used;
- the interior must meet the expectations of both children and their parents;
- It is important for parents that the interior is safe and inviting positive emotions, and was also functional;
- lighting should not be too bright or dim.
The video talks about the right approach to store design. Filmed by the channel: LLC Rusinnovatsiya.
Equipment and inventory
A ready-made sample of equipment, furniture and inventory for a medium-sized children's clothing store.
| Name | Amount, rub. |
| Signboard | 30 000 |
| Shelving for sales area and warehouse | 100 000 |
| Horizontal and vertical showcases | 80 000 |
| Full length mirrors | 30 000 |
| Floor hangers | 15 000 |
| Accessory racks | 15 000 |
| Mannequins of children and teenagers | 50 000 |
| Fitting rooms | 30 000 |
| Cash register equipment | 50 000 |
| Personal computer | 25 000 |
| Thermal label printer | 10 000 |
| Anti-theft system | 120 000 |
| Lighting | 25 000 |
| TV | 25 000 |
| Children's toys, slides, tables, chairs, swings, etc. | 60 000 |
| Utility room furniture | 20 000 |
| Safe | 20 000 |
| Fire alarm | 15 000 |
| Security alarm | 20 000 |
| Other trade equipment, inventory and interior items | 50 000 |
| Total: | 790 000 |
Photo gallery
Slide in children's corner– 10,000 rubles Children's table and chairs – 5,000 rubles Shelving for the sales area and warehouse – 100,000 rubles Children's and teenage mannequins – 50,000 rubles
Staff
The staffing level of a clothing store with a 12-hour shift and seven days a week:
- sales consultants (four people);
- administrator (performs the functions of a merchandiser).
When opening a small store, the entrepreneur himself can act as an administrator. After it is set up trading process, administrator functions can be delegated to a hired employee.
Accounting is most often carried out by the store manager or an invited accountant (not included in the staff). Responsibilities for cleaning the premises can be performed by a cleaning service specialist or a sales consultant before opening a store or closing it.
The wages of the main workers are formed from salary and a percentage of sales (usually up to 5 percent).
Main functions of a store administrator:
- monitoring the performance of their duties by sales consultants;
- accounting of cash balances in the cash register;
- creating a list of goods to order from suppliers;
- organization and control of marketing activities;
- creating a staff work schedule;
- training staff to work with the cash register, display goods, communicate with customers, etc.;
- product quality control;
- solution controversial issues and conflict situations.
Financial plan
Financial planning for a children's clothing store is based on the following information.
How much it costs to open a store depends on each individual case.
Starting investments
To start a store you will need money to cover the following expenses.
| Cost items | Amount, rub. |
| Individual entrepreneur registration | 10 000 |
| Rent (for 2 months) | 90 000 |
| Branding and store design | 30 000 |
| Room decoration | 250 000 |
| Purchase of store equipment | 790 000 |
| Purchasing software | 50 000 |
| Acquisition of intangible assets | 40 000 |
| Website creation | 15 000 |
| Promotional Events | 25 000 |
| Product purchase | 1 000 000 |
| Other costs | 50 000 |
| Total | 2 350 000 |
The main cost items are.
Regular expenses
Regular expenses of a children's clothing store.
Income
The earnings of the outlet are calculated on the basis of the following data.
Business project performance indicators.
Business profitability will increase with increasing sales volumes. In this case fixed costs per unit of production will decrease and from this the entrepreneur will receive a lower cost of production.
Schedule
The preparatory stage of organizing a children's clothing boutique.
Document preparation stage.
| Steps | 1 month | 2 month | 3 month | 4 month |
| Preparation of a package of papers for individual entrepreneur registration | + | |||
| Business registration | + | |||
| Registration with funds, statistical bodies | + | + | ||
| Making a seal | + | |||
| Opening a current account | + | |||
| Obtaining permits from supervisory services | + | + |
Organizational stage.
| Steps | 1 month | 2 month | 3 month | 4 month |
| Search for a trading platform | + | |||
| Conclusion of an agreement between the landlord and the tenant | + | |||
| Search for product suppliers | + | + | ||
| Decoration of retail space | + | |||
| Search for suppliers of equipment, furniture, inventory, intangible assets, etc. | + | + | ||
| Purchase of equipment and its installation | + | + | ||
| Search for sales consultants | + | + | ||
| Delivery of products and their display in the store | + |
Marketing stage.
| Steps | 1 month | 2 month | 3 month | 4 month |
| Branding | + | + | ||
| Making a sign | + | |||
| Production of advertising materials | + | |||
| Website development | + | + | ||
| Creating groups on social networks | + | |||
| Distribution of promotional materials | + | + | ||
| Placing advertisements online and offline | + | + | ||
| Grand Opening | + |
Risks and payback
External risks of a children's clothing store.
| Description of the risk | Probability |
| Declining birth rate | Low |
| High competition. The active behavior of other market participants may negatively affect traffic to our store and demand. Losing customers leads to a reduction in sales. | High |
| Changing fashion. Children's fashion in clothing is less influenced than that of adults. It is worth noting that the likelihood of this risk occurring is minimal in stores that sell items exclusively for boys. | Average |
| Seasonal variations. Seasonality in children's clothing market present. The decline in demand is observed from May to July, and its peak is from August to December. | Average |
| Increased costs of running a store. First of all, this is an increase in rental payments, the cost of goods and delivery. An increase in costs leads either to a decrease in the entrepreneur’s profit (at constant prices) or to an increase in the cost of products. The second option can also lead to a decrease in profits, but due to a decrease in sales volume. | Average |
| Declining demand for children's clothing | Low |
| Economic crises. The decrease in the solvency of the population is manifested in a decrease in demand for certain categories of goods, but this has little to do with children's clothing. | Low |
| Changes in exchange rates. This factor dangerous if imported products are sold. An increase in exchange rates, as well as an increase in customs tariffs, leads to higher prices. | High |
Internal risks of a children's clothing store.
| Description of the risk | Probability |
| Deterioration of the store's image in the eyes of customers. This risk may be caused by low qualifications of personnel, its aggressive behavior, unwillingness to compromise, high prices, low quality of goods. | Average |
| Unfavorable place to open a retail outlet | Average |
| Poor marketing campaign. It can be too expensive and unreasonably wide, or, conversely, very modest. | Average |
| Poor design of the sales area and display window | Low |
| Ineffective loyalty program | Low |
| Theft of goods by store staff | Low |
The idea of a children's clothing store will pay for itself in 12-14 months.
Many novice entrepreneurs, who are already ready to start their own business, but have not yet decided on a specific direction, are seriously considering the prospects of investing in a children's clothing store.
What are the benefits of opening such a store?
The attractiveness of this area is very obvious - there is no need to create production, which means investing in expensive equipment, as well as hiring highly qualified personnel for it. In our case, it is enough to analyze the sales market, establish relationships with suppliers of the products we need, take care of our own retail outlet and start working.
All of the above points will take you about one to two months. As for the main investment costs, ordinary cost items will be working capital. In about a couple of months, you will start trading, making a profit, and day after day recouping the finances invested in the business.
Let's consider the main aspects of this enterprise:
- Market and competitors;
- Premises and equipment;
- Revenue and payback;
- Staff;
- Advertising;
- Business plan in numbers.
Is the game worth the candle?
To begin with, we will outline controversial issues that may push potential entrepreneurs away from this idea. Many businessmen who want to open their own children's clothing store are quite naturally tormented by doubts and questions like: “Is it worth it?”, “How soon will my investment pay off?” etc.
Judging by the analytical data of the GFK resource (one of the largest research companies in the world) coupled with Yandex.Market reports, we will see that children's products are firmly entrenched in the top of their segment, where spontaneous purchases are a priority. That is, this moment allows you to keep revenue “afloat” between seasons and when the overall level of demand falls.
An average store in terms of area and sales pays for itself in one and a half to two years. In general, the normal profitability for an enterprise of this type can be considered 15% of the turnover of a retail outlet. If you approach the issue of opening your own children's clothing store wisely, then in just over a year you will, as they say, see the light in the tunnel. Let's move on...
Analysis of competitors and sales market
Before accurately determining the location of the future retail outlet, it is necessary to analyze the sales market and possible competitors. First of all, visit as many stores of this type as possible (or better yet, all of them) in your chosen area or in the whole city. Pay attention to the range of products and how quickly they sell out. One of the main points is the seasonality of clothing, because small retail outlets do not offer a variety of goods for every season.
Finding out the sales volume and current demand is not so difficult: for one to two weeks, observe the sales of products in the stores that interest you. If you are a fairly charismatic “character”, then you can do it even simpler - simply collect all the necessary data directly from the sellers.
Find out for yourself the prices and type/brand of goods, then mark all stores on a map of the area or city with a detailed description of the sales volume of each outlet. Such visual information will allow you to easily navigate and decide on a place to rent.
Target Audience
The main consumers of this type of product are families with children. It is immediately worth noting that women show the maximum purchasing activity. Only 24-27% of the male population is engaged in purchasing goods for their children. Moreover, depending on age category, to which the child belongs, the circle of potential consumers can be detailed in more detail.
It would also be a good idea to take into account the characteristics of the target stream. There are a lot of them and each specific children's clothing store will have its own. But there are general trends that cannot be ignored. Let's consider two main, more or less universal characteristics that directly affect the quality of the target audience: “Price expectations” and “Indirect competition”.
Price expectations
If you decide to set up your retail outlet somewhere in the market or in any other “cheap” place, and at average prices, then you will make a big mistake. And the point here is not even that the main consumer of this segment is people with low incomes. In the market you can meet a very respectable client, but he only came to buy something inexpensive, and your prices clearly do not meet this definition.
Pay attention to this nuance and do not look for the implementation of quality for reasonable price, where it shouldn’t be in principle. Otherwise, the risk of going broke is very high, even if you find your own circle of clients.
Indirect competition
This may include the accompanying surroundings, that is, nearby “passage” points that are in no way related to your area, for example, a circus or an entertainment complex. On the one hand, it seems that this is the target flow: families with children, and most importantly, with money for entertainment. But on the other hand, all these people are in the mood for a carefree pastime, and shopping and shopping is mostly work (not for everyone, but for the majority).
Another point that will also indirectly affect consumer demand in the vicinity of such complexes is planned spending. Parents understand that visiting such places (attractions, performances, etc.) involves more or less specific expenses. Thus, each potential buyer will subconsciously believe that they have spent enough for today, and clothes for the child - “some other time.”
Retail space and inventory
After analyzing the market and nearby competitors, we move on to the next serious issue - selecting a retail outlet. Let us immediately note that purchasing premises for selling children's clothing is not practical. The most optimal and affordable option is rent.
Taking into account the above material, we study advertisements or friends for the purpose of renting suitable premises. The priority, in our case, will be easily accessible points for buyers, that is, with good traffic.
It is also necessary to take into account some factors that will, to one degree or another, affect purchasing power. We are talking about choosing between shopping centers and residential buildings. In the first case, you will be significantly reduced in footage, but will receive a very good influx of clientele, coupled with minimal advertising costs. The second option is more acceptable for those who want to properly “expand” over a larger area and are willing to spend the lion’s share of funds on business cards, brochures, standards and other PR that will attract customers to your store.
Equipment
Equipment for a retail outlet will vary greatly and primarily depend on the size of the selected premises, as well as on the design preferences of the entrepreneur himself. Racks, cabinets, shelves, mirrors and other utensils are selected based on the general style of the shopping center, if you choose to rent in a large complex. In the case of residential premises, everything is at your discretion.
For a small retail outlet, it is enough to have one cash register and one cash register. The best option for a clothing store is considered to be a device with average characteristics and the ability to pay with plastic cards.
It is best to opt for full-fledged POS systems with a built-in adapter for magnetic cards (Visa and MasterCard). After the business begins to develop, this device will be an indispensable tool for issuing discounts and conducting other advertising campaigns.
It would be a good idea to have one or two surveillance cameras to monitor buyers as well as sellers. There is no such thing as too much security, so this point should not be discounted and dealt with on a residual basis.
Pricing policy, revenue and payback
Before you lay out baby clothes on the counter, there are some pricing factors to consider. That is, before indicating the final cost of a particular product, you need to analyze monthly expenses: premises rental, accountant services, cash register maintenance, advertising and taxes.
Then you need to decide on the minimum price, taking into account the approximate volume of future sales for the month. Next, add the above-mentioned monthly expenses to it, and we get the cost of one unit of goods. It remains to analyze pricing policy competitors and make an appropriate markup, which will be our revenue. In the future, you can make small discounts on stale goods or hold some promotions.
As for the payback of a children's clothing store, most retail outlets “recoup” their investment in one to two years. At the very lucky coincidence circumstances (good and accessible location in a shopping center, accompanying/ubiquitous advertising, etc.), you can recoup your investment in just six months.
Staff
Sellers in stores of this type are a matter of “taste” of each individual entrepreneur. If you want to hire competent, but at the same time highly paid employees, then please, staff with extensive work experience is for you. If you are experiencing serious financial problems, recruit a staff of young salespeople and put in charge an experienced instructor (senior salesperson), who short terms will train the “youngsters”. In this case, you will save significantly on wages, but you risk losing part of your clientele due to insufficient staff.
In general, the administrator is considered a key employee in clothing stores. Without it, the retail outlet is not viable. The administrator is responsible for all salespeople, which means he must have a clear position and relevant work experience, where the main criterion remains leadership qualities and the ability to quickly respond to any situation.
In addition, it is necessary to competently distribute the responsibilities and ordinary duties of employees. The best option there will be a regulatory set of rules, instructions and other forms of reporting.
Advertising
The retail outlet is shiny, the goods are on the shelves, the price tags are placed - it’s time to start advertising your products.
If the store is located in a walk-through location, somewhere in a large shopping center, then the main part of advertising problems automatically disappears. Here it is enough to hang up an attractive sign with an intriguing, clear and easy to remember name and wait for the client. In addition, many buyers are attracted by the distinctive design of the outlet, that is, the way the seller presents his product. This question is best left to the discretion of the designer, who specializes specifically in advertising moves.
In the case of a residential or any other separate building/premises, the PR clause will have to be significantly increased. This may include light boxes in nearby alleys and at road junctions, standards near key buildings (grocery stores, clinics, etc.), as well as advertising in local media.
Discount cards, promotions and discount systems will also not leave the majority of potential customers indifferent. It is best to focus on the cheapness of the product, its quality and whether it belongs to a particular brand.
Numbers (Business Plan)
Let's move directly to the numbers. If we are talking about a franchise point of sale, then the amount of investment can reach up to 2.5 million rubles. In the case of independently building the concept and format of the store, the amount varies from 1 to 1.7 million rubles. These data are statistically averaged, because the boundaries of a business are determined only by the imagination of the owner and his financial situation.
Composition and amount of costs for a retail outlet of 35-45 sq.m.
| Expense item | Amount (rub.) |
|---|---|
| Rent of a retail outlet (month) | 100 000 |
| Lighting elements + installation + repair | 200 000 |
| Equipment for trade (cabinets, shelves, hangers, mirrors, etc.) | 200 000 |
| Design project (architectural if necessary) | 20 000 |
| Main sign with store logo | 35 000 |
| Design of a retail outlet (posters, standards, etc.) | 15 000 |
| Transport services | 20 000 |
| Purchase and maintenance of a cash register | 50 000 |
| Advertising in nearby areas and local media (brochures, announcements) | 30 000 |
| Legal documents (registration of LLC, individual entrepreneur, permits, certificates) | 15 000 |
| Staff salaries | 20 000 |
| Organizational expenses (stationery, telephone, office equipment, software) | 50 000 |
| Video surveillance system (optional Anti-Theft barriers) | 50 000 |
| Children's clothing (around mid-season) | 700 000 |
| Reserve | 200 000 |
| Total | 1 705 000 |
Such a store brings in about 120 thousand rubles of net profit per month (average data from the analytical company GFK-Rus). That is, you will recoup your investment in about a year or so, which is very good for retail outlets such a plan.
To sum it up
Opening your own store to sell children's clothing is a difficult, time-consuming, but nevertheless quite promising undertaking. This type of product such as clothing is always in demand, and the outlet will definitely find its buyer.
There are a lot of risks associated with this enterprise: market, commercial, financial, trend, etc. But if you delve deeply into the essence of this business and understand exactly how it works, then you, even if not immediately, will succeed, which means you will become completely financially independent. And for this it is worth trying, failing, trying again and moving forward towards the intended goal.
Approximate data:
- Monthly income – 870,000 rubles.
- Net profit – 72,250 rubles.
- Initial costs – 1,379,300 rubles.
- Payback – from 15 months.
Description of service
This business plan discusses all aspects of opening your own store specializing in the sale of children's clothing and shoes. The organization serves the mid-price and below-average segments. Below we will present the arguments why we chose these two market segments and not the rest. The entrepreneur will be the director of his own enterprise, and he will also think through ways to promote and advertise his own store.
Market analysis
So, before opening your own store, you need to evaluate the available opportunities and prospects and choose the most profitable and advantageous business segment. Let's start with an analysis of existing niches. Today, you can work in the children's goods market in several directions:
- toys (19%);
- food (11%);
- products for newborns (12%);
- clothing (39%);
- shoes (13%);
- specialized goods (6%).
Of course, more than a third is occupied by the clothing segment. In addition, in this area you can get a good markup on goods. Therefore, it’s definitely worth including this species in a children’s store.
It should be added that today people do not skimp on clothes for their children. In any situation, parents save on themselves, on clothes for themselves, but not on their children. That is why there is an upward trend in this market segment.
But specializing in the sale of one clothing is not always correct. It is better to add some other related products to it. Moreover, it is better if these are truly necessary goods. Of course, the first thing that comes to mind is shoes. And indeed, parents often buy clothes to go with shoes and vice versa. Therefore it makes sense to add this category to the assortment of our own store.
Clothing and footwear together account for more than half of the entire children's goods market (52%). This guarantees high level demand and sales volume with good promotion and advertising of your own store. Of course, we should not forget about the quality of the goods. His parents pay close attention to him.
Another important point– decide on the price segment for which the store will be opened. After all, based on this, the cost of the product and its main characteristics are formed. So, for parents in the middle and below-average price segments, the most important thing is quality, convenience, and durability. But the high price segment pays close attention to such qualities as fashionability and branding.
Assessing the share of price segments, we can say that the premium class accounts for only 11%. And competition in this sector is very high. Not to mention the fact that opening a store will require much more funds.
But the middle price segment occupies more than half of the market (52%). At the same time, entry into the market is more or less free. This niche is most favorable for developing your own business. With a well-structured policy, representatives of the lower price segment can be attracted to a store with average prices. Although not always, but during various promotions and discounts, for example.
The third important factor that you need to decide on is whose goods to buy, your own or imported? And here, too, you need to look at the products available on the market. The overwhelming majority of goods are imported (4/5 of the market). And this despite the fact that in Russia there are excellent factories that create good products mainly from natural fabrics.
When choosing suppliers, you should focus on quality. So, today there are many domestic shoe factories that produce excellent shoes, including for children. Russian manufacturers have also learned to produce clothing, but they cost much more than imported ones. Therefore, we focus on imported clothing, with the exception of pajamas, T-shirts, underwear and other knitwear.
So, based on the analysis done, we can conclude what it will look like potential buyer: these are parents of children of different ages with average and below average income. When choosing, they pay attention to:
- price;
- convenience;
- wear resistance;
- quality.
SWOT analysis
Before opening your own children's shoe and clothing store, you need to evaluate the existing internal and external factors.
External factors cannot be changed. But adapt to the situation and change the impact on own business quite real. TO external factors can be attributed:
- Possibilities:
- demand for goods;
- constant growth in demand, despite the economic crisis in the country;
- low competition in some cities (especially small ones);
- expansion of the range;
- increase in controlled market share;
- increasing the customer base;
- increasing staff motivation;
- ordering clothes through an online store.
- Threats:
- competition with adjacent segments or major market players is possible;
- changes in legislation that complicate work in the industry;
- activation of competitors in the industry;
- lack of funds necessary for further development business.
Internal factors can be changed with proper and efficient work entrepreneur and his business. These include:
- Strengths:
- the possibility of establishing a fairly high markup on goods;
- trade in products that can be stored for a long time without losing their quality;
- reasonable price for goods;
- high level of service;
- availability of a developed discount system;
- wide range of goods;
- wide age range.
- Weaknesses:
- it is necessary to constantly monitor the quality of the supplied goods;
- lack of motivation for staff;
- lack of experience in this industry;
- lack of data on demand for specific brands and wardrobe items, which does not make it possible to create the most accurate assortment order matrix.
Opportunity assessment
Our store will operate according to the following schedule:
Total: 72 hours per week, 308 hours per month.
There will be 2 shifts working in the store, each consisting of 2 sellers. One is in charge of the cash register and is in charge. In his free time, he also helps customers. The second seller is responsible for arranging the goods, but can also serve customers. In a word, they are interchangeable with each other, only the level of responsibility is different.
An entrepreneur can do website promotion on his own. But it is better to supply goods through an online store after the development of the store. Until this point, the site itself can be used as a means of promotion.
To increase the assortment, in the future it will be possible to add accessories and school supplies (meaning briefcases, uniforms) to clothes and shoes. In a word, everything that every child studying at school needs. If we talk specifically about the form, then you can even enter into agreements with various educational institutions for the supply of clothing according to their standards, which will significantly increase profits and overall sales volumes.
Organizational and legal aspects
- Perhaps or. It is worth noting that registering an LLC in in this case is impractical. When registering, it is important to indicate OKVED codes. In this type of activity it could be:
52.42.1 Retail trade of men's, women's and children's clothing;
52.42.2 - Retail trade of underwear;
52.42.3 - Retail trade in fur products;
52.42.4 - Retail trade in leather clothing;
52.42.5 - Retail trade of sportswear;
52.42.6 - Retail trade of hosiery;
52.42.7 - Retail trade in hats;
52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);
52.43 — Retail trade of footwear and leather goods;
52.43.1- Retail sale of footwear;
52.43.2 - Retail sale of leather goods and travel accessories.
Pay attention! In your case, there may be more codes or some of the ones presented may be missing. Therefore, it is important to understand exactly what you will do in your own store in order to reflect all types of planned activities at once, rather than making changes to the documents every time.
- An entrepreneur can choose either UTII. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
- A certificate of entry into the general trade register is required. In our case, the store will be opened on the territory of the shopping center, which will determine the receipt of the necessary document.
- You will need to obtain permission to carry out trading activities.
- Conclusions from State Fire Supervision Authority and Rospotrebnadzor are required.
- A formal lease agreement is required.
- You will need permission for outdoor advertising, if any.
- Don’t forget to register the cash register with the tax office.
- You will need Goskomstat codes.
- If you plan to sell any products that require a license, you will need to obtain one.
- Employees must have medical records (do not forget about the regularity of passing commissions).
- You will need a list of goods and certificates for them.
- Do not forget about the need to have a sanitary passport.
- Also, when accepting payment by bank transfer through the terminal, you will need.
Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the landlord and he has a general contract for the maintenance of the entire building. In this case, a certified copy will be sufficient.
Marketing plan
Of course, the promotion and advertising of the department will largely depend on the shopping center. Some of them take on this work themselves. But don’t forget about your own promotion. So, the marketing plan will include the following promotion methods:
- Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to cost or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer and he comes here to shop again.
- Promotion of specific social groups . In this case, you can, for example, hold an exhibition of paintings by students on the territory of your store art school. This will help attract large number children, their parents and teachers. In addition, it is possible to establish useful connections for further work.
- Informing your consumers through a group in social network, own website. It is very important here that the site and group are active. To do this, it is necessary to timely add relevant and interesting information– about possible promotions. You can hold drawings, for example, to receive a 50% discount.
- Contextual advertising. This method will also be effective and more or less affordable. But you still shouldn’t get carried away with it.
Placing information in the media will not be cheap. And these expenses are unlikely to pay off. Therefore, it is better to avoid such methods of promotion if we are talking about a small store intended for representatives of the middle and below-average price categories.
Calculation of projected income
When making calculations, it is worth assessing the specific situation, the capabilities of the city, shopping center and some other factors.
The average margin on clothing and shoes is 100%. Daily revenue is 20,000 rubles at first with average traffic and with an average calculation for weekdays and weekends. Total monthly revenue will be equal to 600,000 rubles. This means the cost of goods is 300,000 rubles. for a month.
Production plan
To begin with, a room of 60 m2 for a store will be quite enough. In a large shopping center, you can rent such premises for 45,000 - 50,000 on average. Much, of course, will depend on the city and the traffic of the shopping center.
There will be no need to do any repairs, but the store will need to be equipped. So, we need the following equipment:
- sign (40,000 rubles);
- showcases (25,000 rubles);
- shelving (20,000 rubles);
- mirrors (35,000 rubles);
- hangers (45,000 rubles);
- KKM (8,500 rubles);
- computer (30,000 rubles);
- anti-theft system (40,000 rubles).
- shelves (15,000 rubles);
- mannequins (60,000 rubles);
- sofas (35,000 rubles).
You will also need various lamps and other lighting methods.
Employees' wages are 30,000 and 25,000 rubles for a senior seller and a regular one, respectively, including taxes.
Organizational plan
Financial plan
- Profit before tax: 600,000 – 485,000 = 115,000 rubles.
- Tax (we calculate the simplified tax system at 15% of the difference between income and expenses): 17,250 rubles.
- Net profit: 115,000 – 17,250 = 97,750 rubles.
- Profitability: 72,250 /870,000*100% =11.2%.
- Payback period: 1,379,300/97,750 = 14.01. Therefore, the store can pay for itself in 15 months.
To increase financial indicators you can raise the markup, but knowing for sure that demand is inelastic or its elasticity is low.
Risks
The following risks can be identified:
- Increase in rent cost.
This risk could cause a significant reduction in sales revenue. Another option is a forced increase in the cost of the goods offered. This in turn negatively affects demand and sales.
To avoid this risk, it is necessary to work out the contract with the landlord in detail. Important conclude an agreement for a long time, fixing the cost and a critical point of attendance, upon reaching which the parties revise the rental price.
- Increased competition.
As a result of this situation, the number of visitors will decrease, as will sales volumes.
The following ways to overcome the situation are possible:
- develop and use a unique store concept;
- offer your consumers a unique product;
- carrying out various promotions and offering discounts.
- Unprofessionalism of sellers and other personnel working in the store.
As a result, visitors may not be satisfied with the service. As a result, overall sales volume will decrease, and business reputation may turn from positive to negative.
It is possible to overcome these risks an integrated approach, including:
- ongoing staff training related to sales and service training;
- informing about the features of fabrics, materials, products and their care;
- development and use of financial and non-financial motivational levers;
- placement of CCTV cameras (they will also reduce the number of thefts in the store).
- Products going out of fashion, their irrelevance.
This can threaten quite serious freezing of positions, a decrease in purchasing value and, as a result, a decrease in the overall profitability of the business.
To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.
Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:
One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!
Despite the unstable economic situation in the country, some areas of business remain relevant and profitable. One of them is the sale of goods for children and pregnant women. But in order for even such a promising industry to make a profit and attract potential partners, as well as investors, you need to think through a competent business plan for a children's clothing store with calculations.
Features of business in the field of trade in children's goods
To get started profitable business In the field of trade, an entrepreneur needs to think through in detail the plan for opening a children's clothing store. Decisive factors determining business profitability:
- Universal range;
- Low prices;
- Favorable location.
Children's products are in demand among the following target audience:
- Pregnant women;
- Mothers with children aged 0 to 5 years.
Competition in this segment of business is quite high, so the question of whether it is profitable to open a children's clothing store in a particular area must be approached very carefully. The optimal location option is new neighborhoods with a large number of young families.
The formation of a product range should be based on:
- All-season clothing for pregnant women;
- Children's clothing;
- Shoes;
- Toys;
- Diapers and other accessories for newborns;
- Baby food;
- Children's radio technology.
An extensive selection will ensure a large flow of customers.
What assortment should a children's clothing store have?
Entrepreneurs who decide to try themselves in this area of business should not limit themselves to standard offline trading. Business will be more efficient if you combine it with selling goods online in an online store.
According to rough estimates, if the average revenue from a children's store is 5,000 rubles per day, the costs will pay off in 18 months.
Opening a children's clothing store: list of documents for registration
The first stage of business planning is its registration with official bodies. To do this, the entrepreneur needs to choose a business form. It could be:
For beginning businessmen, an individual entrepreneur is ideal. This is one of the simplest organizational and legal forms, distinguished by the following advantages:
- A small state fee for opening;
- Minimum reporting;
- Small fines;
- The opportunity to work on the patent tax system.
To register a business, you will have to select in advance suitable look activities according to OKVED. For trade, KVEDs are located in section 47.19. It is worth noting that clothing production is not included.
Where can I find KVEDs for registration?
To register an individual entrepreneur, you will need the following documents:
- Passport;
- Completed registration form indicating the activity code;
- Receipt for payment of state duty.
If a person decides to register his business in the form of an LLC, then in addition to these documents, before registration he will need:
- Develop a charter and prepare constituent documents(you can take the model charter as a sample);
- Open a bank account;
- Obtain permission from the SES;
- Make a print template.
When registering a business, an entrepreneur should think in advance about the optimal form of taxation. So, for an individual entrepreneur the best option is UTII, and for an LLC - UNS. Also individual entrepreneurs can choose for themselves the PSN, that is, the patent taxation system. However, this can only be done if the actual retail area of the premises is in the range from 20 to 50 sq. m.
The value of a patent is determined differently in each region. Thus, in some regions of the Russian Federation it depends on the specific number of meters of retail space, and in others on the number of employees. Such information should be clarified directly with representatives of the Federal Tax Service at the place of planned registration.
If an entrepreneur wants to open an online store along with regular trade or is interested in how to open commission shop, then the only available taxation system for him is the simplified tax system.
Criteria for choosing premises for trade
An entrepreneur planning to implement the idea of opening a children's clothing store in 2018 needs to choose the premises wisely. You can place your retail outlet in:
- commercial real estate property;
- own store;
- rented store;
- non-residential premises;
- shopping complex;
- on the market.
Choosing the right place for retail ensures 50% of the success of the entire business. In this matter, you need to focus on two factors:
- Price expectations. If an entrepreneur places a store with a high markup in a very visited, but at the same time cheap place, there will be no trade. This is due to the fact that compared to other points the prices will look unnaturally high;
- Indirect competition. In search of a target audience, many businessmen choose entertainment complexes or other vacation spots for families with children and open nearby. This approach is not profitable due to the fact that when visiting these areas people do not intend to make purchases and are afraid of spending too much money.
The best option for implementing an idea for small business There will be a rental of retail space in a large complex aimed at selling things. In this case, the beginning entrepreneur will be helped by the fact that the complex has already been promoted by other entrepreneurs and private investors who managed to implement their ready-made business plan.
The main indicator that you need to focus on when choosing a center is the flow of clients. If the traffic in the center is up to 100 people per day, it will not bring enough profit. It is best to choose those shopping complexes where traffic is from 500 people per day. Potential tenants should not believe the owners’ words, but rather talk to other entrepreneurs or estimate the number of possible clients themselves.
When renting a room, you should pay attention to it appearance. The store should create a cozy atmosphere. If the size of the room exceeds 50 square meters, it is worth using designer decoration.
If there is no money to rent such a retail outlet, then a place in the clothing market may be an alternative. However, such a retail outlet has one significant drawback - the lack of opportunities for business advertising.
Necessary equipment for a retail outlet
Equipment for the premises requires minimal financial investment. For the department to work properly you need to purchase:
- Trade racks. These include racks, shelves, display cases, mannequins and more;
- Laptop. For reporting, searching for suppliers, working on assortment formation;
- MFP. For printing price tags, in-store announcements, preparing invoices and more;
- ChMP or cash register. Which device is worth purchasing depends on the chosen taxation system;
- Internet. To work with suppliers, track fashion trends and do accounting, you need a stable Internet connection.
An important role is played by the layout of the room. So, there are two zones:
- Warehouse;
- Trading hall.
It is best to place the cash register in the center of the sales area so that it can be accessed from anywhere.
Where to start recruiting staff?
As in the service industry, the key player in the store will be the administrator. The person occupying his position must have certain knowledge and competence in the field of personnel management, as well as leadership qualities.
The successful operation of the store is guaranteed by a clear system of distribution of duties and responsibilities of employees, as well as control of their work. To create such an atmosphere, regulations, instructions and other tools must be actively used.
Requirements for sellers may be:
- Age from 21 to 40 years;
- Pleasant appearance;
- Competent speech;
- No bad habits;
- Accuracy;
- Communication skills;
- Politeness;
- Stress resistance.
It is best if there are female salespeople in the store, this will win over the target audience and help them feel more comfortable. As a rule, sellers work in shifts of 2 to 2.
What do salespeople look like in a children's store?
The motivation of sellers should be based not only on the personal component, but also on the level of sales of the store as a whole.
Advertising and marketing plan for a children's clothing store
- One-time;
- Constant.
The following types of constant advertising are most effective for the clothing market:
- In elevators;
- Business cards;
- Leaflets;
- Discount cards;
- On the Internet.
- Signboard (must be thematic and attract attention);
- Signposts at the entrance (necessary for any retail business);
- Business card website (the website may contain product catalogs and general information; it is worth thinking about the description for the online store in advance if you plan to double trade).
You shouldn’t write off word of mouth either. Quality and affordable prices will ensure success in this type of advertising.
How to open a children's clothing store from scratch: costs and profitability of the enterprise
A business plan for a children's clothing store necessarily contains a section that takes into account the store's expenses, which are divided into one-time and permanent.
One-time ones include:
- To prepare a business for operation (registration of a business, purchase of equipment, etc.) About 50 thousand rubles;
- For room renovation. (when renting premises in a shopping gallery or market - 0 rubles);
- For one-time advertising. About 66 thousand rubles.
TO fixed costs include:
- Insurance premiums. About 2,3000 rubles;
- Taxes. For the patent system, about 4,500 rubles;
- Advertising. About 45,000 rubles;
- Purchase of products. At least 500,000 rubles;
- Rent of premises (if available). About 60,000 rubles;
- Seller's PO (if available). About 20,000 rubles.
Thus, it turns out that to open a retail outlet in the center, without hired workers, you will need to spend:
- One-time: 50,000 + 66,000 = 116,000;
- Monthly: 2,300 + 4,500 + 45,000 + 500,000 + 60,000 = 611,800;
- Total: 116,000 + 611,800 = 727,800.
Nevertheless, this business is considered highly profitable, because its main performance indicators are:
- High markup. For certain categories of goods the markup is 500%, and the average – 200%;
- Constant influx of clients. Children grow very quickly, and therefore once or twice a year parents are forced to buy new things.
Of course, it is worth considering the seasonality of the business. In the spring-summer period, there is a decline in sales for all product groups, except for products for newborns. At making the right choice opening time and taking into account all the features of a business can pay for itself in less than 12 months.
A children's clothing store is a profitable business that, with the right approach to organization, brings good profits to its owners. But in order to implement such a project in practice, you should not neglect such an important tool as a business plan.